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TORIES LIKE: 

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starring STEVE McNALLY SUinmti 

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starring CESAR ROMERO 

"NO WAY OUT" umOYI 

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Dennis James 



Representatives: 

WM. MORRIS AGENCY 



NMMfi 

presents the 




TWENTY-FIRST ANNUAL EDITION 

RADIO ANNUAL and 
TELEVISION YEAR BOOK 



CHAS. A. ALICOATE 

Editor-in-Chief 

Copyright 1058 by 
RADIO DAILY CORP. 

1501 Broadway, N. Y. 36 f N. Y. 



NO-C 

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ADVERTISER: How dh No-Cal and its 
agency, Paris & Peart, account for the biggest 
New York sales jump in No-Cal history? They 
credit Spot Television on WRCA-TV. 

No-Cal Board Chairman Hyman Kirseh says, "Spot TV 
. . . because its high frequency at low cost makes a full 
saturation campaign financially feasible. And Spot's 
selectivity allows us to concentrate on our prime sales 
target — the figure-conscious housewife." 

"WRCA-TV," continues Mr. Kirseh, ". . . first, be- 
cause it commands such a healthy chunk of the New 
York audience. Secondly, because it offers, an eco- 
nomical saturation schedule of good availabilities. And 
finally, because the station backs our 30-spots-per- 
week, around the clock campaign with a complete mer- 



chandising and promotion program — the headline- 
making Miss No-Cal Contest." 

Does Spot Television on WRCA-TV deliver? "Actual 
sales figures are confidential," says Mr. Kirseh, "but 
No-Cal is devoting a larger share of a larger advertis- 
ing budget to Spot TV. Not only have we signed for an 
increased Spot schedule on WRCA-TV, and renewed 
our sponsorship of the Miss No-Cal Contest for 1958. 
but we've also expanded our Spot TV campaign into 
the Philadelphia market." 

Seated, left to right: No-Cal Corporation officials: Lee 
Kirseh, Treasurer; Hyman Kirseh, Chairman of the Board: 
Morris Kirseh, President. Standing, left to right: Donald C. 
Porteous, TV -Radio Director, Paris & Peart; Max Buck., 
Director of Sales, WRCA-TV; Ed Kenefick, TV Spot Sales 
Representative, NBC Spot Sales. 



9&' 




PHOTOS BY MORRIS H. JAFFE 



RETAILER: Joseph Reich, Grand Union 
Supermarket Manager in White Plains says, 
"Judging from the additional number of cases 
we've been moving, No-Cal sales have increased 
appreciably in recent weeks" 

Retailers and advertisers alike are convinced that No- 
Cal's use of Spot Television pays off right down the 
line. They know first-hand what adjacencies to the 
great NBC entertainment lineup and the top local 
programs can do for advertisers who buy schedules on 
the television stations represented by NBC Spot Sales. 
Left to right: Joseph Reich, Grand Union Supermarket 
Manager, White Plains Shopping Center, New York; 
Joe Murphy, Merchandising Manager, WRCA-TV ; 
Irving Ehrlich, Sales Manager, No-Cal Corporation. 



(nbc) spot sales 

REPRESENTING TELEVISION STATIONS: 
HARTFORD-NEW BRITAIN-WNBC 
NEW YORK— WRCA-TV 
SCHENECTADY-ALBANY-TROY-WRGB 
PHILADELPHIA— WRCV-TV 
WASHINGTON— WRC-TV 
MIAMI— WCKT 
BUFFALO— WBUF 



LOUISVILLE— WAVE-TV 
CHICAGO— WNBQ 
ST. LOUIS— KSD-TV 
DENVER— KOA-TV 
SEATTLE-TACOMA— KOMO-TV 
LOS ANGELES— KRCA 
HONOLULU— KONA-TV 



TO 
BROADCASTERS 











■B&B. 



MEANS 



Added Profits 

Added Prestige 



THE ASSOCIATED PRESS 

50 ROCKEFELLER PLAZA 
NEW YORK 20, N. Y. 



<<<<< <<< <<<<<<< << <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< < < 



Foreword 




RADIO-TELEVISION 
DAILY, the daily 
newspaper of the radio and 
television industry, once 
again presents to the world 
of broadcasting its RADIO 
ANNUAL and TELEVI- 
SION YEAR BOOK. This 
volume is the twenty-first 
edition of broadcasting's 
encyclopedia and is consist- 
cntly recognized throughout 
the world as the standard 
book of reference for the industry. 

rpHE enthusiastic support received from the broad- 
-L casting industry in compiling this twenty-first an- 
nual edition bespeaks its sustained interest in the volume 
and its confidence in the future of broadcasting. Here 
will be found documentation of the untiring creative 
efforts of all who have contributed so much to the suc- 
cess of this indispensable medium. 

AGAIN we are grateful to all who have contributed 
to the success of this volume. Without their con- 
tributions this dramatic story of a growing service could 
never have been so completely told. 







Editor and Publisher 



<< << < <<< <<<<<<<< < < <<<<<<< <<<<<<<<<<<<<<<< << << < < <<<<<< <<<<<<< 

S 




Network -Saturdays 8:00 to 9:00 P.M. EST 



® 



GENERAL ARTISTS CORPORATION 

NEW YORK • CHICAGO 
BEVERLY HIllS • CINCINNATI • DAUAS • LONDON 




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>>>>>»»>»>> - > ■ >>>>>>>> >>> >>>> > > >>> > >> >>>»»> »-»■»-> 



— A — 



Academy oi TV Arts & Sciences 1327 

Actors Equity Association 1320 

Advertisers of 1957, INetwork TV, 100 T-p 

& Est. Expenditures 743 

Advertisers of 1957, Spoi 17, ICO Top & 

Est. Expenditures ." . 129 

Advertisers of 1957. TV, 100 Top & Est. 

Total Expenditures 737 

Advertisers. Spot TV. 10 Top, 1253-7 75 

ADVERTISING AGENCIES ... 131 

Canadian Agencies 248 

Failures. 1934-1957 59 

Time Buyer Biographies 225 

Advertising Council, Inc 1320 

Advertising Federation of Am'erica 1320 

Advertising Index 29 

Advertising Research Tsn-da^'on 1320 

AFTRA 1321 

Agency Time Buyer Biographies 225 

Agents & Managers 1205 

Agents. Press & Publicity 1093 

AGVA 1321 

ALABAMA: AM Stations 346 

Families 346 

Population 346 

Radio Homes 346 

TV Homes 787 

TV Stations 787 

ALASKA: AM Stations 668 

TV Stations 880 

ALBERTA, CANADA: AM Stations 683 

TV Stations 883 

Alicoate, Chas. A. . . . Foreword 5 

All-American Favorites, 1957, Radio-TV 

Daily 77 

Allard, T. J. . . . Article 674 

Allocations, FCC. TV Channel 897 

AM STATIONS INU.S 317 

Index 321 

American Assn. of Advtg. Agencies 1320 



AMERICAN BROADCASTING COMPANY: 

Commercial Radio Programs, 1957... 1269 

Commercial TV Programs, 1957 1285 

Executive Biographies. TV 753 

Executives & Personnel, Radio 259 

Executives & Personnel, TV 756 

Network Map, Radio 260-261 

Network Map. TV 251-255 

American Communications Assn 1321 

American Federation of Musicians 1321 

American Guild of Musical Artists. ... 1321 

American Marketing Assn 1321 

American Newspaper Publishers Assn.. . 1322 
American Society of Composers. Authors 

& Publishers 1219 

American Women in Radio & TV 1322 

AMP: 

Wall, Charles A Article 1225 

Personnel, Functions 1323 

Publisher Members . . . 1225 

Announcers-MC's 1113 

Antenna Systems, Communit/ TV. 1350 

ARIZONA: AM Stations 354 

Families 354 

Population 354 

Radio Homes 354 

TV Homes 788 

TV Stations 788 

ARKANSAS: AM Stations 358 

Families 358 

Population 358 

Radio Homes 358 

TV Homes 789 

TV Stations 789 

Art Directors Club of N.Y 1322 

ARTICLES: 

Allcrrd, T. J 674 

Bernard, Charles 1135 

Cowley, Charles C 247 

Culligan, Matthew J 273 

Delaney, James J 127 

Doerfer. John C 83 



MM 





Notre Dame Football 

(Pontlac) 

Sports Time 

(Bethlehem Steel Co.) 



HARRY WISMER 

Broadcasting and Telecasting 

TOP SPORTING EVENTS 

ACROSS THE NATION 

Great Moments in Sports (United States Air Force) 



The Sport Scene 

(Dumont TV) 

The Sports Reel 

(United Press) 



BOSSS 



^1 



# # 



EDITORIAL INDEX 



* * 



•<<<<<<<<<<<<<<-<-<-<-<-<-«-<<■<<<<<<< <k<<<<<< <<<<<<<<<<<<< <<<<<<<<-< 



Dunnell, Ransom P 

Dunton, A. D 

Eastman, Robert E 

Fellows, Harold E 

Grey, Lanny & Ginger 

Hayes, Arthur Hull 

Headley, Frank M 

Henry, Elliott W., Jr 

Howell, John F 

Jones, Merle S 

Lawrence, Dick 

Lewine, Robert F 

McGannon, Donald H 

Nelson, Raymond E 

Rifkin, M. J 

Secrest, James D 

Shupert, George T 

Sinn, John L 

Stone, Ray 

Sutton, David V.. 

Swezey, Robert D 

Treyz, Oliver E 

Vogel, George 

Weil, Ralph N 

Weis, Pierre 

Wolf, Sidney J 

Artists. Radio-TV 

Artists, Vocal 

Artists' Representatives Assn. 



ASCAP: 

Cunningham, Paul . . . Article 

Personnel, Functions 

Publisher Members 

Assn. for Professional Bdcstg. Education 

Assn. of Canadian Advertisers 

Assn. of Maximum Service Telecasters. . . 

Assn. of National Advertisers, Inc 

Assn. of Radio-TV News Analysts 

Associated Music Publishers, Inc 

Associations (Organizations) 

Associations, State Broadcasters 

Authors Guild of Authors League of Am.. 

Authors League of America, The 

Auto Radio Set Sales 

Awards. "Emmy" — 1957 

Awards, Radio-Television Daily 



— B — 



Background Processes . . 
BAHAMAS: AM Stations 



125 

680 

258 

85 

1217 

263 

121 

749 

91 

760 

720 

766 

93 

774 

745 

87 

89 

95 

1338 

741 

111 

752 

269 

702 

941 

282 

1061 

1087 

1322 



1219 
1322 
1220 
1322 
1323 
1323 
1323 
1323 
1225 
1320 
1315 
1323 
1323 

51 
1366 

77 



1050 
714 



BEHIND THE MIKE, BEFORE 
THE CAMERA 1059 

Announcers-MC's 1113 

Artists, Radio-TV 1061 

Directors, Radio-TV 1161 

Disc Jockeys 1 183 

Musical Directors 1169 

News Commentators 1149 

Producers, Radio-TV 1099 

Sports Commentators 1137 

Vocal Artists 1087 

Women Commentators 1198 

Writers, Radio-TV 1177 

Bernard. Charles . . . Article 1135 

Bibliography 1372 

BIOGRAPHICAL SKETCHES: 

ABC-TV Executives 753 

Ad Agency Time Buyers 225 

CBS-TV Executives 761 

NBC-TV Executives 767 

TV Film Sales Executives. 1029 

BMI: 

Haverlin. Carl Article 1226 

Personnel, Functions 1324 

Publisher Members 1227 

Brand Names Foundation, Inc 1324 

British Bcstg. Corp., The 1324 

BRITISH COLUMBIA, CAN.: AM Stations. 684 

TV Stations 883 

British Commercial TV 918 

British Information Services 1324 

Broadcast Information Bureau 1324 

Broadcast Music, Inc , . 1226 & 1324 

Broadcast Pioneers 1324 

Broadcasters Assns., State 1315 

Broadcasters Promotion Assn.. ... ,314 & 1324 
Bcstg. & Film Comm., Nat'l Council of 

Churches 1324 

Bcstg. Industry Financial Data, 1955-56.. 39 

Bcstg. Industry Wages. 1952-56 51 

Brokers, Play & Story ... 1209 

Brokers, Radio-TV Station .... 1051 

Bureau of Broadcast Measurement, The. . 1325 

Business Failures, Causes of 1368 



BUSINESS SECTION 



c — 



CALIFORNIA: AM Stations . . 

Families 

Population 

Radio Homes 



123 



363 
363 
363 
363 




vke Symbol 0/ 
Quality ijical Commercial: 




GOLDSWAN p 
PRODUCTION^. 



u/auj on ute 



730 5fb Avenue 
New York 19, N. Y. 



^3380 



10 



* * 



EDITORIAL INDEX 



3fc 3fc 



<<<<<<<<<<<<<<<<< <<< <<<<< < <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< « 



TV Homes 780 

TV Stations 790 

Call Letters, AM Stations, Index of 321 

Call Letters. TV Stations. Index of 782 

CANADA 675 

Advertising Agencies 248 

Assn. of Radio-TV Bcsirs 679 

Canadian Broadcasting Corp 677 

International Stations 717 

Station Index. Radio 681 

Station Representatives 289 

Stations, AM 683 

Stations. TV 883 

Canadian Assn. of Radio-TV Bcstrs..679 & 1325 

Canadian Broadcasting Corp 677 

Carpets 1050 

Cartoon Producers . 1051 

Catholic Actors Guild of America 1325 

Causes of Business Failures 1368 

Channel Allocations. FCC 897 

Color Equipped Stations. U. S 906 

Color Processes 1049 

COLORADO: AM Stations 383 

Families 383 

Population 383 

Radio Homes 383 

TV Homes 793 

TV Stations 793 

COLUMBIA BROADCASTING SYSTEM: 

Color Equipped Stations 906 

Commercial Radio Programs, 1957 1269 

Commercial TV Programs. 1957 1285 

Executive Biographies. TV 761 

Executives & Personnel. Radio 266 

Executives & Personnel, TV. 764 

Network Map. Radio 264-265 

[Network Map. TV 762-763 

Commentators. News 1149 

Commentators, Sports 1137 

Commentators. Women 1198 

Commercials Producers. Musical 1213 

Commercials Producers. TV Film 957 

Commercial Programs, Radio. 1269 

Commercial Programs, TV 1285 

Commercial TV, British 918 

Commercials Monitoring 1051 

Community TV Antenna Systems 1350 

Composers & Lyricists Guild of Am 1325 

Conductors, Musical 1 169 

CONNECTICUT: AM Stations. 389 

Families 389 

Population 389 



Radio Homes 389 

TV Homes 797 

TV Stations 797 

Consulting Engineers 1241 

Costumes 1051 

Country & Western Music Bcstrs. Assn.. . 1325 

Cowley. Charles C. . . . Article .......... 247 

CUBA: AM Stations 712 

Culligan. Matthew J. . . . Article. 273 



D — 



Delaney. James J. . . . Article 

DELAWARE: AM Stations 

Families 

Population 

Radio Hom'es 

TV Homes 

TV Stations 

Directors, Musical 

Directors, Radio-TV 

Disc Jockeys 

Distributors. TV Film 

DISTRICT OF COLUMBIA: AM Stations . . 

Families 

Population 

Radio Homes 

TV Homes 

TV Stations 

Doerfer. John C. . . Article 

DOMINICAN REPUBLIC: AM Stations .... 
Dramatists Guild of Authors League of 

Am 

Dunnell, Ransom P. . . . Article . . 

Dunton, A. D. . . . Article 



127 

393 

393 

393 

393 

797 

797 

1169 

1161 

1183 

957 

394 

394 

394 

394 

798 

798 

83 

714 

1325 
125 



— E — 



Eastman. Robert E. . . . Article. . 258 

Editorial Index 7 

Editors. Radio-TV 1053 

Educational Bcstrs., Nat'l Assn. of 252 

Educational Stations 253 

EIA: 

Auto Radio Set Sales Figures 51 

Officers, Executive Personnel 1238 

Radio-TV Set Production Figures ...... 49 

Electronic Industries Assn 1238 

"Emmy" Award Winners. 1957 1366 

Engineers, Consulting . 1241 

Episcopal Actors Guild of Americc 1326 

EQUIPMENT SECTION . . . . 1237 

Consulting Engineers 1241 



11 




NOW IN PRODUCTION: 

A WEEKLY PACKAGE OF 13 
FOURTEEN-MINUTE PROGRAMS 
FOR SEPTEMBER 1958 RELEASE 

WRITE NOW FOR 1958 CATALOG 



BRITISH INFORMATION SERVICES 

RADIO AND TELEVISION DIVISION 

45 Rockefeller Plaza 
New York 20, N. Y. 



12 



& & 



EDITORIAL INDEX 



& 3fc 



<< ■ « ■ <«< << <<<<< - <<<<<<< ■ <<<<<<<<<<<<<<<<<<<<<<<<<<<<< ■ <<«<«< - < • 



EIA Personnel 1238 

Equipment Manufacturers 1243 

TV Equipped Theatres 747 

Toll-TV Firms 1052 

Equity. Actors, Assn 1320 

Events, Outstanding Industry,, 1957 97 

Expenditures. Spot TV, 1957 75 

Expenditures by Products, Spot TV. 1957. 916 

— F — 

Failures. Advertising Agency. 1934-57... 59 

Failures. Business, Causes of 1368 

Families for 1958 (Estimated Radio-TV). . . 319 

FCC Financial Figures 39 

FEDERAL COMMUNICATIONS 
COMMISSION: 

Bcstg. Industry Financial Figures 39 

Commissioners, Staff 308 

FM Industry Financial Figures 47 

License. How to Apply 1369 

Nationwide Network Financial Figures. 41 

Radio Industry Financial Figures 43 

Station Expansion 61 

TV Channel Allocations 897 

TV Industry Financial Figures 45 

Federal Trade Commission 1326 

Fellows, Harold E. . . . Article 85 

FILM PRODUCERS, DISTRIBU- 
TORS <S COMMERCIALS 

PRODUCERS — TV 957 

Sales Executive Biographies 1029 

Service Firms 1043 

Film Producers Assn. of New York 1326 

Film Sales Execs Bios 1029 

Film Stock, Raw 1050 

Financial Data, 1955-6, Bcstg. Industry. . . 39 

Financial Data. 1955-6, FM Industry 47 

Financial Data, 1955-6, Radio Industry. . 43 

Financial Data, 1955-6, TV Industry 45 

FLORIDA: AM Stations 395 

Families 395 

Population 395 

Radio Homes 395 

TV Homes 799 

TV Stations 799 

FM Bcstrs. Assn. of Southern Calif 1326 

FM STATIONS, U. S 1337 

Industry Financial Data 1955-6 47 

Stone, Ray Article 1338 

Foreign TV Stations 889 

Foreword 5 

French Bcstg. System in N. Am 1326 



— G — 



GENERAL STATISTICS, RADIO-TV 33 

GEORGIA: AM Stations 407 

Families 407 

Population 407 

Radio Homes 407 

TV Homes 803 

TV Stations 803 

Grey, Lanny & Ginger . . . Article 1217 

Gross Time Charges, Network TV 63 

GROUP STATION OPERA- 
TIONS 721 

GUAM: AM Stations 669 

TV Stations 882 

Guilds (Organizations) 1320 

— H — 

HAITI: AM Stations 714 

HAWAII: AM Stations 669 

TV Stations 881 

Hayes, Arthur Hull . . . Article 263 

Headley, Frank M. . . . Article 121 

Henry, Elliott W., Jr. . . . Article 749 

Homes Delivered by Daytime Network TV 65 
Homes Delivered by Nighttime Network 

TV 65 

How to Apply for FCC License 1369 

Howell, John F. . . . Article 91 

— I — 

IDAHO: AM Stations. 418 

Families 418 

Population 418 

Radio Homes 418 

TV Homes 805 

TV Stations 805 

ILLINOIS: AM Stations 421 

Families 421 

Population 421 

Radio Homes 421 

TV Homes 805 

TV Stations 805 

Independent Television Authority 918 

INDEXES: 

Advertising 29 

Agency Time Buyers 226 

Canadian AM Stations 681 

Editorial 7 



13 



ABC TV NETWORK 

Thursday 
9:00 to 9:30 PM 



THE 

PAT BOONE 

CHEVY 
SHOWROOM 




Personal Management RANDY WOOD-JACK SPINA 
6 West 57th Street New York 19, N. Y, 



* # 



EDITORIAL INDEX 



* 



< <<<<<<<<<<<<<<<.<<<<<< < <<<<<<< << <<-<<<<<< < < << <<<-<<<<<<<<<<<^ 



TV Film Sales Executives 1030 

U. S. AM Stations 321 

U. S. TV Stations 782 

INDIANA: AM Stations 431 

Families 431 

Population 431 

Radio Homes 431 

TV Homes 809 

TV Stations 809 

INDUSTRY ORGANIZATIONS. 1320 

Institute of Radio Engineers, The 1326 

INTERNATIONAL 703 

Distribution of Radio Receivers 69 

Radio Cadena Nacional, S. A 715 

Radio Programas de Mexico, S. A 715 

RCN Member Stations 716 

Stations of Bahamas 714 

Stations of Cuba 712 

Stations of Dominican Republic 714 

Stations of Haiti 714 

Stations of Jamaica 714 

Stations of Mexico 705 

Stations of U. S. & Canada 717 

IOWA: AM Stations 437 

Families 437 

Population 437 

Radio Homes 437 

TV Homes 812 

TV Stations 812 

-J- 

JAMAICA: AM Stations 714 

Jewish Theatrical Guild of America 1326 

Jingle Producers 1213 

Joint Committee on Educational TV 1327 

Jones, Merle S. . . . Article. 760 

— K — 

KANSAS: AM Stations 442 

Families 442 

Population 442 

Radio Homes 442 

TV Homes 813 

TV Stations 813 

KENTUCKY: AM Stations 447 

Families 447 

Population 447 

Radio Homes 447 

TV Homes 815 

TV Stations 815 



KEYSTONE BROADCASTING SYSTEM: 

Affiliates 280-281 

Executives & F'arsonnsl 283 

Network Map 284-285 

— L — 

Laboratories 1045 

Lambs, The 1327 

Lamps. Spot & Flood 1050 

Lctrge Screen 1045 

Lawrence, Dick . . . Article 720 

League of Advertising Agencies 1327 

Lenses 1045 

Lewine, Robert F. . . . Arlicle 766 

Libraries, Stock Shot 1050 

License, How to Apply for FCC 1369 

LOUISIANA: AM Stations 453 

Families 453 

Population 453 

Radio Homes 453 

TV Homes 815 

TV Stations 815 

— M — 

McGannon, Donald H. ,. . . Article 93 

MAINE: AM Stations. . . . 460 

Families 460 

Population 460 

Radio Homes 460 

TV Homes 817 

TV Stations 817 

Managers & Agents 1205 

MANITOBA, CAN.: AM Stations 686 

TV Stations 884 

Manufacturers, Radio-TV Equip 1243 

MAPS — RADIO, TV: 

ABC Te>evision Network 754-755 

ABN 260-261 

CBS Radio Network 264-265 

CBS Television Network 762-763 

KBS Network 284-285 

MBS Network 270-271 

NBC Radio Network 274-275 

NBC Television Network 770-771 

NTA Film Network 776-777 

MARYLAND: AM Stations 463 

Families 463 

Population 463 

Radio Homes 463 



15 



ALL FOUR ARTISTS 

"GOLD RECORD" 



PRODUCERS IN 1957 




JIMMY BO WEN — Roulette 
and the Rhythm Orchids 




SONNY JAMES — Capitol 
and His Southern Gentlemen 



.^ffl&tffe, 




BUDDY KNOX — Roulette 
and the Rhythm Orchids 




GENE VINCENT — Capitol 
and the Blue Caps 



UNDER PERSONAL MANAGEMENT 

ED. R McLEMORE 

SPORTATORIUM 

CADIZ & INDUSTRIAL, in DALLAS Riverside 8-3261 

16 



r " * m 



* # 



EDITORIAL INDEX 



& & 



<<<<<<<< <<<<<<< <<<<<<<<<<<<<<<<<<< «< <<<<<<<<<<<<<< <<<<<<<<< 



TV Homes 819 

TV Stations 819 

MASSACHUSETTS: AM Stations 467 

Families 467 

Population 467 

Radio Homes 467 

TV Homes 820 

TV Stations 820 

MC's-Announoers 1113 

MEXICO: AM Stations 705 

MICHIGAN: AM Stations 473 

Families 473 

Population 473 

Radio Homes 473 

TV Homes 821 

TV Stations 821 

MINNESOTA: AM Stations 483 

Families 483 

Population 483 

Radio Homes 483 

TV Homes 822 

TV Stations 822 

MISSISSIPPI: AM Stations 488 

Families 488 

Population . 488 

Radio Homes 488 

TV Homes 823 

TV Stations 823 

MISSOURI: AM Stations 495 

Families 495 

Population 495 

Radio Homes 495 

TV Homes 824 

TV Stations 824 

Monitoring, Commercials 1051 

MONTANA: AM Stations 503 

Families 503 

Population 503 

Radio Homes 503 

TV Homes 826 

TV Stations 826 

Mot. Pic. Industry Credit Group 1327 

Mot. Pic. Theattes. TV Equipped .... 747 

MUSIC 1211 

AMP 1225 

ASCAP 1219 

BMI 1226 

Commercials Producers , 1213 

SESAC 1233 

Song Hits of 1957 1218 

Music Publishers Contact Employees. .... 1327 



Music Publishers Protective Assn 1327 

Musical Commercials Producers 1213 

Musical Directors 1 169 

MUTUAL BROADCASTING SYSTEM: 

Commercial Radio Programs, 1957.... 1269 

Executives & Personnel 272 

Network Map & Affiliates 270-271 



N 



NAB: 

Officers. Directors 312 

NABET 1328 

NABUG 1328 

NAEB: 252 

Membership 253 

NARTB....(See NAB) 

Nat'l Academy of TV Arts & Sciences 1327 

Nat'l Assn. for Better Radio & TV 1327 

Nat'l Assn. of Educational Bcstrs. . .252 & 1328 

Nat'l Assn. of Performing Artists 1328 

Nat'l Audience Board, Inc 1328 

Nat'l Better Business Bureau, Inc 1328 

NATIONAL BROADCASTING COMPANY: 

Color Equipped Stations 909 

Commtercial Radio Programs, 1957. .... 1269 

Commercial TV Programs, 1957 . 1285 

Executive Biographies, TV 767 

Executives & Personnel, Radio 277 

Executives & Personnel, TV 768 

Network Map, Radio 274-275 

Network Map. TV 770-771 

Nat'l Community TV Assn., Inc 1328 

Nat'l Television Film Council 1329 

Nat'l Variety Artists, Inc 1329 

Nationwide Network Financial Figures, 

1955-6 41 

NEBRASKA: AM Stations 506 

Families 506 

Population „ 506 

Radio Homes 506 

TV Homes 827 

TV Stations 827 

Negro Actors Guild of America. Inc.. .... 1329 

Nelson, Raymond E. . . . Article 774 

NETWORKS 257 <S 751 

ABC-TV Executives Biographies 753 

ABC-TV Executives, Personnel 756 

ABC-TV Network Map 754-755 

ABN Executives, Personnel.. 259 

ABN Map . . . . .260-261 

CBS Radio Executives, Personnel ..... 266 



17 



KAKE-TV 


KDLO-TV 


KGGM-TV 


KLEW-TV 


KOLD-TV 


KRIS-TV 


KTTS-TV 


WALA-TV 


KALB-TV 


KDUB-TV 


KGLO-TV 


KLFY-TV 


KOLN-TV 


KRLD-TV 


KTVH 


WALB-TV 


KARD-TV 


KEDY-TV 


KGMB-TV 


KLIX-TV 


KOLO-TV 


KR NT-TV 


KTVT 


WANE 


KARK-TV 


KELO-TV S 


KGNC-TV 


KLTV 


KOMO-TV 


KROD-TV 


KVAR 


WATE-TV 


KBAK-TV 


KENS-TV 


KGUL-TV 


KLZ-TV 


KOMU-TV 


KRON-TV 


KVOA-TV 


WAVE-TV 


KBAS-TV 


KEPR-TV 


KHAS-TV 


KMAU-TV 


KOOK-TV 


KSBW-TV 


KVTV 


WBAL-TV 


KBES-TV 


KERO-TV 


KHBC-TV 


KM ID-TV 


KOOL-TV 


KSBY-TV 


KWK-TV 


WBAY-TV 


KBET-TV 


KFBB-TV 


KHOL-TV 


KM J -TV 


KOSA-TV 


KSD-TV 


KWTV 


WBBM-TV 


KBMB-TV 


KF DA-TV 


KHPL-TV 


KMSO-TV 


KOTA-TV 


KSIX-TV 


KWTX-TV 


WBEN-TV 


KBOI-TV 


KFDM-TV 


KHQ-TV 


KMTV 


KOTV 


KSLA-TV 


KWWL-TV 


WBIR-TV 


KCBD-TV 


KFDX-TV 


KHQA-TV 


KNAC-TV 


KPAR-TV 


KSL-TV 


KXJB-TV 


WBNS-TV 


KCJB-TV 


KFEQ-TV 


KHSL-TV 


KNOE-TV 


KPIX 


KSTP-TV 


KXLF-TV 


WBRC-TV 


KCMC-TV 


KFMB-TV 


KID-TV 


KN OX-TV 


KPLC-TV 


KSWS-TV 


KXLY-TV 


WBRE-TV 


KCMO-TV 


KFSA-TV 


Kl DO-TV 


KNXT 


KPLO-TV 


KSYD-TV 


KYTV 


WBRZ 


KCRA-TV 


KFSD-TV 


K I MA-TV 


KOA-TV 


KPRC-TV 


KTBC-TV 


KYW-TV 


WBTW 


KCSJ-TV 


KFVS-TV 


KIRO-TV 


KOAM-TV 


KPTV 


KTBS-TV 


WABI-TV 


WBTV 


KCTV 


KGBT 


KIVA 


KOB-TV 


KRBC-TV 


KTIV 


WABT 


WBUF 


KDAL-TV 


KGEO-TV 


KKTV 


KO DE-TV 


KRCA 


KTRE-TV 


WAFB-TV 


WBZ-TV 


KDKA-TV 






KOIN-TV 


KRGV-TV 


KTSM-TV 


WAGA-TV 


WCAU-TV 



BULOVA 

salutes the stations 
contributing to 
its success! 



*On our list as of February 1958 



WCAX-TV 


WEAR-TV 


WHEC-TV 


WJTV 


WMBR-TV 


WCBS-TV 


WEAU-TV 


WHEN-TV 


WJW-TV 


WMBV-TV 


WCCO-TV 


WEEK-TV 


WHIS-TV 


WKBN-TV 


WMCT 


WCHS-TV 


WEEQ-TV 


WHO-TV 


WKBT 


WMFD-TV 


WCIA 


WEHT 


WHTN-TV 


WKJG-TV 


WMSL-TV 


WCKT 


WESH-TV 


WHYN-TV 


WKNX-TV 


WMT-TV 


WCOV-TV 


WFBC-TV 


WIBW-TV 


WKOW-TV 


WMUR-TV 


WCSC-TV 


WFBG-TV 


WICS-TV 


WKRC-TV 


WNAC-TV 


WCSH-TV 


WFBM-TV 


WICU-TV 


WKRG-TV 


WNAO-TV 


WCTV 


WFGA-TV 


WIIC-TV 


WKTV 


WNBC 


WCYB-TV 


WF IE-TV 


WIMA-TV 


WKY-TV 


WNBF-TV 


WDAF-TV 


WFLA-TV 


WIS-TV 


WKZO-TV 


WNBQ 


WDAU-TV 


WFMJ-TV 


W ISC-TV 


WLAC-TV 


WNCT 


WDAY-TV 


WFMY-TV 


WISH-TV 


WLBT 


WNDU-TV 


WDBJ-TV 


WGAL-TV 


WJAC-TV 


WLW-C 


WN EM-TV 


WD BO-TV 


WGAN-TV 


WJBF 


WLW-D 


WNHC-TV 


WDEF-TV 


WG EM-TV 


WJBK-TV 


WLW-T 


WNOK-TV 


WDSM-TV 


WHAS-TV 


WJDM-TV 


WMAR-TV 


WOAI-TV 


WDSU-TV 


WHBF-TV 


WJHL-TV 


WMAZ-TV 


WOC-TV 


WDXI-TV 


WHCT 


WJIM-TV 


WMBD-TV 


WOOD-TV 



BULOVA WATCH COMPANY, INC., BULOVA PARK, NEW YORK 

18 



WOW-TV 


WSB-TV 


WTOK-TV 




WPRO-TV 


WSBT-TV 


WTOP-TV 




WPSD-TV 


WSEE-TV 


WTRF-TV 




WRAL-TV 


WSFA-TV 


WTVD 




WRBL-TV 


WSJS-TV 


WTVJ 




WRC-TV 


WSLS-TV 


WTVM 




WRCA-TV 


WSM-TV 


WTVO 




WRCV-TV 


WSPA-TV 


WTVR 




WRDW-TV 


WSPD-TV 


WTVT 




WREC-TV 


WSTV-TV 


WTVY 




WREX-TV 


WSVA-TV 


W-TWO 




WRGB 


WSYE-TV 


WUSN-TV 




WRGP-TV 


WSYR-TV 


WVEC-TV 




WRLP 


WTAP 


W VET-TV 




WROC-TV 


WTAR-TV 


WWJ-TV 




WRVA-TV 


W-TEN 


WWL-TV 




WSAU-TV 


WTHI-TV 


WWLP 




WSAV-TV 


WTMJ-TV 


WXEX-TV 




WSAZ-TV 


WTOC-TV 


WXIX 





* * 



EDITORIAL INDEX 



& & 



■<■<■<-<■ <-<■<-<-<<<■<-<-<-<< <■<<-<-< < <<<<<<<<■<■<•<<<< <-<-<-<-<■<-<-< <<<<<<<<<<<<<<<■<■ 



CBS Radio Network Map 264-265 

CBS-TV Executives Biographies 761 

CBS-TV Executives, Personnel 764 

CBS-TV Network Map 762-763 

Color Equipped Stations 906 

Commercial Programs, AM 1269 

Commercial Programs, TV 1285 

Daytime TV, Hom'es Delivered 65 

KBS Affiliates 280-281 

KBS Executives, Personnel 283 

KBS Network Map 284-285 

MBS Executives, Personnel 272 

MBS Network Map 270-271 

NBC Radio Executives. Personnel 277 

NBC Radio Network Map 274-275 

NBC-TV Executive Biographies 767 

NBC-TV Executives, Personnel 768 

NBC-TV Network Map 770-771 

News Selections 81 

Nighttime TV, Homes Delivered 65 

NTA Film Network Executives 775 

NTA Film Network Map 776-777 

Regional 721 

TV Time Chargies 63 

Network Nationwide Financial Figures, 

1955-6 41 

NEVADA: AM Stations 510 

Families 510 

Population 510 

Radio Homes 510 

TV Homes 828 

TV Stations 828 

NEW BRUNSWICK, CAN.: AM Stations. . 687 

TV Stations 884 

NEWFOUNDLAND. CAN.: AM Stations. . 688 

TV Stations 884 

NEW HAMPSHIRE: AM Stations 511 

Families 511 

Population 511 

Radio Homes 511 

TV Homes 829 

TV Stations . 829 

NEW JERSEY: AM Stations 513 

Families 513 

Population 513 

Radio Homes 513 

TV Homes 829 

TV Stations 829 

NEW MEXICO: AM Stations 517 

Families 517 

Population 517 

Radio Homes 517 

TV Homes 829 



TV Stations 829 

New TV Stations to Open— 1858 913 

NEW YORK: AM Stations 520 

Families 520 

Population 520 

Radio Homes 520 

TV Homes 830 

TV Stations 830 

News Commentators 1149 

News Events, 1957, Top 10 Radio-TV 81 

Newspaper Editors, Radio-TV 1053 

Newspaper Reporters Assn. of N.Y.C.. . . 1329 

News Selections, Network 81 

News-Wire Services 115 

NORTH CAROLINA: AM Stations 545 

Families 545 

Population 545 

Radio Homes 545 

TV Homes 835 

TV Stations 835 

NORTH DAKOTA: AM Stations 557 

Families 557 

Population 557 

Radio Homes 557 

TV Homes 838 

TV Stations 838 

NOVA SCOTIA. CAN.: AM Stations ... 689 

TV Stations 884 

NTA FILM NETWORK: 

Executives & Personnel 775 

Network Map 776-777 

_o — 

OHIO: AM Stations 559 

Families 559 

Population 559 

Radio Homes 559 

TV Homes 839 

TV Stations 839 

OKLAHOMA: AM Stations 569 

Families 569 

Population 569 

Radio Homes 569 

TV Homes 843 

TV Stations 843 

ONTARIO, CAN.: AM Stations 690 

TV Stations 885 

Orchestra Leaders 1169 

OREGON: AM Stations 573 

Families 573 

Population 573 

Radio Homes 573 



1* 



In spots... 

there's no substitute 

for experience ! 



'W 



Ml 



^ 



The successful production of TV commercials re- 
quires the expertness that comes from years of 
experience. 

In 1948, when Universal-International made a 
series of spots for Lux, it became the first major 
film company to use its technical skill and re- 
markable facilities in the production of TV com- 
mercials. 

Since then, U-Fs roster of clients has grown, and 
grown, and grown... and now reads like the Blue 
Book of American Industry. 

But — the proof of the spot is in the viewing. What 
Universal-International has done for other suc- 
cessful advertisers, it will do for you! Why not see? 



U-I TV CLIENT LIST 


BUDWEISER 


MARLBORO 


BURGERMEISTER 


MERCURY 


CAMPBELL 


PARLIAMENT 


SOUP 






PEPSI COLA 


CHEVROLET 






PHILIP MORRIS 


CHRYSLER 






PILLSBURY 


COCA COLA 






PLYMOUTH 


CONOCO 






PROCTER & 


CROWN 


GAMBLE 


ZELLERBACH 






QUAKER STATE 


DE SOTO 


OIL 


DODGE 


RCA 


DOW CHEMICAL 


ROBT. BURNS 


DU PONT 


SCHICK 


FORD 


SHAVERS 


GEN'L FOODS 


UNION OIL 


S. C. JOHNSON 


U.S. ARMY 


KELLOGG 


U.S. NAVY 


LUX 


U.S. STEEL 



UNIVERSAL PICTURES TELEVISION DEPARTMENT 

New York Office — 445 Park Avenue 
Telephone: PLaza 9-8000 

Hollywood Office — Universal Studio, Universal City 
George Bole in charge of Production 
Telephone: ST an ley 7-1211 

Write for free illustrated brochure 



TV 



FOR THE 
PROFESSIONAL TOUCH 



* * 



EDITORIAL INDEX 



* * 



<<<<<<<<< < <<< <<<<< <<<<< < <<<<< <<<<<<< <<<<<<<<<<<<<<<<<<<<<<<< 



TV Homes 844 

TV Stations 844 

Organists, Radio-TV . . 1169 

ORGANIZATIONS 1320 

Organizations. Research 109 

Outstanding Industry Events, 1957. ...... 97 

Ownership of TV Sets 57 

— P — 

PENNSYLVANIA: AM Stations 581 

Families 581 

Population 581 

Radio Homes 581 

TV Homes 845 

TV Stations 845 

Phila. Radio & TV Bcstrs. Assn 1329 

Play & Story Brokers 1209 

Press Agents 1093 

PRINCE EDWARD ISLAND. CAN.: AM 

Stations 696 

TV Stations 886 

Prizes, Premiums, etc 1051 

Producers, Cartoon 1051 

Producers. Commercials, TV Film 957 

Producers-Distributors, TV Film 957 

Producers, Jingles 1213 

Producers, Musical Commercials 1213 

Producers. Radio-TV 1099 

Producers. Radio-TV Program 923 

Producers, Transcription 945 

Production Figures. Radio-TV Set 49 

PRODUCTION SECTION. 

RADIO-TV 921 

Professional Music Men, Inc 1329 

Program Contractors, British 919 

PROGRAM PRODUCERS, 

RADIO-TV . 923 

Service Firms 1043 

PROGRAMS. COMMERCIAL 

RADIO, 1957 . 1269 

PROGRAMS. COMMERCIAL 

TV. 1957 1285 

Projectors 1050 

Publications, Trade 1333 

Public Relations & Publicity Firms 1093 

PUERTO RICO: AM Stations 671 

TV Stations ..... 881 

_Q_ 

QUEBEC, CAN.: AM Stations 696 

TV Stations , 887 



— R — 

Radio Advertising Bureau, Inc 1329 

Radio Cadena Nacional. S.A 715 

Member Stations, AM 716 

Radio-TV Correspondents Assn 1330 

RADIO-TV DAILY: 

All- American Favorites, 1957. 77 

Officers, Personnel 26 & 1335 

Top Ten News Events 79 

Radio & TV Directors Guild 1330 

Radio & TV Executives Society, Inc 1330 

Radio-TV News Directors Assn 1330 

Radio-TV Set Production— EIA Figures . . 49 

Radio-TV Station Brokers 1051 

Radio & TV Stations in Operation (U.S.) . . 53 

Radio Free Europe. 1329 

Radio Homes 319 

Radio Industry Financial Data. 1955-6.. 43 
Radio Markets Ranked. Spot Volume, 1956 718 
Radio-Newsrdel-TV Working Press Assn. 

of N. Y 1330 

Radio Programas de Mexico, S.A 715 

Radio Receivers, World-Wide Distribution 69 

Radio Set Sales, Auto 51 

Radio Spot Time Sales. 1956-7 305 

Radio Station Index 321 

Radio Stations, Number per State 319 

Raw Stock 1050 

Recording Companies, Transcription &. . 943 

Reference Books, TV Bibliography 1372 

REGIONAL NETWORKS. 

RADIO-TV 721 

Regional Organization IAAB's Central 

Amer. Assns 1331 

REPRESENTATIVES. RADIO- 
TV STATION 289 

Representatives, Talent . . . 1205 

Research Organizations 109 

RETMA . . . (See EIA) 

RETMA of Canada 1330 

RHODE ISLAND: AM Stations 597 

Families 597 

Population 597 

Radio Homes 597 

TV Homes 855 

TV Stations 855 

Rifkin, M. J. . . . Article 745 

— S — 

Sales, Auto Radio Sets 51 

Sales Exec Bios, TV Film. 1029 

SASKATCHEWAN, CAN.: AM Stations. . . 700 

TV Stations 887 



21 




5*r 



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OVER I, UUU STATIONS 
SELL WITH WORLD! 

Using Success-Proved Features Like These: 
•PERSONALIZED JINGLES 

for station promotion, advertiser messages and such 
service campaigns as Road and Traffic Conditions, 
Time and Weather Reports, Back-To-School Promo- 
tions, and many others offering advertisers exclu- 
sive air identity. 

^FEATURE PROGRAM SIGNATURES 

for D-J record shows, news and sports reports and 
many local personality shows that give distinctive 
production impact. ( 

• ACROSS-THE-BOARD PROGRAMMING 

ith big name stars like David Rose, Peggy Lee, 
Ray Bloch, The Three Suns, Raymond Massey, Doris 
Day, Harry James and scores of others providing 
unlimited sales opportunities'. 

• STATION PROMOTION PLANS 

Overall merchandising ideas like SOUND-O, VOICE 
, OF FORTUNE and RADIO'S BIG WEEK-END BARGAIN 
PARADE that give stations a distinctive personality 
build audiences, attract sponsors! 

'■'-■-■ r. \ . 



ROM WORLD! 




Gives your station a new and distinctive 
personality that will SELL, AND SELL 
AND SELL ALL YEAR ROUND! 





RADIO'S POWER-PACKED 
MONEY-MAKING IDEA! 



FUN-FILLED 

For Your Listeners! 

PROFIT-PACKED 
For Your Sponsors! 



COMBINING TWO OF THE 
GREATEST INGREDIENTS OF 
MODERN MERCHANDISING... 

MUSIC- QUIZ 

Merchandise your station 
for greatest audience- 
advertiser impact! 



OHiy 



BOo 



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""foot 



* ***y „.?**** so 



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K:,$AU$ / ANbflJ 

PROGRAM SERVICE 

\\ -v^m \. m / %k*>r // ■■ 

WORLD BROADCASTING SYSTEM, INC-jj 

488 Madison Avenue New York 22, Ne- - v 



CANADIAN REPRESENTATIVES . . . ALL-CANADA RAi .), 
FACILITIES LIMITED, VICTORY BUILDING, TORONTO 



A 




EVERYTHING FOR NEWS FOR THE AIR 



NEWSPICTURES 



NEWS 



:WSF!UVI 




Jxxite 

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JL y.i 




J>. NEWS PRODUCES 






* * 



EDITORIAL INDEX 



* m 



<-<-<<<<<<<<<<<<<<<-<-<-<■<•<-<-<■ << <<< << < < <■<■<• <<<< -<<< << <<■ < ■<<<«<< <<< « 



Screen Actors Guild 1331 

Screen Composers Assn 1331 

Screen Directors International Guild. ... 1331 

Screening Rooms 1051 

Screens. Large TV 1045 

Everest. James D. . . . Article 87 

SERVICE FIRMS. TV 1043 

Background Processes 1050 

Carpets 1050 

Cartoon Producers 1051 

Color Processes 1049 

Commercials Monitoring 1051 

Costumes 1051 

Laboratories 1045 

Large Screen 1045 

Lenses 1045 

Prizes, Premiums, etc 1051 

Projectors 1050 

Radio-TV Station Brokers 1051 

Raw Stock 1050 

Screening Rooms 1051 

Spot & Flood Lamps 1050 

Stock Shot Libraries 1050 

Storage Vaults 1050 

SESAC: 

Heinecke, Paul . . . Article 1233 

Personnel, Functions 1331 

Publisher Members . 1234 

Set Production. Radio-TV — EIA Figures . . ^49 

Shupert. George T. . . . Article. ... . . 89 

Singers, Radio-TV 1087 

Sinn. John L. . . . Article 95 

Society of Mot. Pic. & TV Engineers 1331 

Song Hits of 1957 1218 

Song Writers Protectiva Assn 1331 

SOUTH CAROLINA: AM Stations 598 

Families - 598 

Population 598 

Radio Homes 598 

TV Homes 855 

TV Stations 855 

SOUTH DAKOTA: A I S.afon- 604 

Families 604 

Population 604 

Radio Homes 604 

TV Homes 857 

TV Stations 857 

Southern Calif. Bcsirs. Assn 1332 

Sports Broadcasters Assn 1332 

Sports Commentators 1137 

Spot & Flood Lamps 1050 

Spot Radio Market Volume Comparisons, 

1955-6 117 

Spot Radio Time Sales, 1956-7 305 

Spot TV Advertisers of 1957, 100 Top & 

Est. Expenditures 129 

Spot TV Advertisers, Comparison 1956-57 75 

Spot TV Expenditures, 1957 75 

State Broadcasters Assns 1315 

State Coverage Statistics. 1958 319 

Station Brokers, Radio-TV 1051 

Station Operation Analysis 53 

Station Representatives Assn 1332 



STATION REPRESENTA- 
TIVES, RADIO TV 289 

STATIONS: 

Alaska— AM 669 

Alaska— TV 880 

Bahamas — AM 714 

British Commercial TV 918 

Canada — AM 683 

Canada— TV 883 

Channel Allocations, FCC 897 

Color Equipped, U. S 906 

Cuba— AM 712 

Dominican Republic — AM 714 

Educational — NAEB Members 253 

FCC Report on Expansion 61 

Foreign TV 889 

Group Operations 721 

Guam — AM 669 

Guam— TV 882 

Haiti— AM 714 

Hawaii — AM 669 

Hawaii— TV 881 

International 703 

International, U. S. & Canada 717 

Jamaica — AM 714 

Mexico — AM 705 

Puerto Rico— AM 671 

Puerto Rico — TV 881 

Radio-TV Brokers 1051 

Radio-TV, Number Operating (U.S.)... 53 

Radio-TV, Number per State 319 

Total Radio in U. S 319 

Total TV in U. S 319 

TV Set for Opening 913 

TV Stations & Sets Overseas 894 

TV Suspended 912 

United States — AM 317 

United States— FM 1339 

United States— TV .................. 781 

Virgin Islands — AM 6/J 

STATISTICS, GENERAL, RADIO-TV 33 

Stock Shot Libraries 1050 

Stone, Ray . . . Article 1338 

Storage Vaults 1050 

Story Brokers, Play & 1209 

Subscription TV 10S2 

Suspended TV Operations 912 

Sutton. David V. . . . Article 741 

Sweezey, Robert D. . . . Article Ill 



— T — 



TELEPHONE NUMBERS, RADIO-TV: 

Chicago 102 

Los Angeles 103 

New York 100 

Washington 103 

Tele-Theatre Corporation 1332 

TELEVISION Facing 736 

Color Equipped Stations, U. S. ....... . 906 

Community Antenna Systems. ........ 1350 

"Emmy" Award Winners, 1957 1366 

FCC Channel Allocations 897 



25 



FILM 
|**8SI!£Tf8ft 

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THE NATIONAL DAILY NEWSPAPER OF COMMERCIAL RADIO AND TELEVISION 
1501 BROADWAY, NEW YORK 36, N. Y. TELEPHONE: Wisconsin 7-6336 



John W. Alicocste 

President 



Chess. R. Alicocsfe 

Editor & Publisher 



Marvin Kirseh 

Assoc. Pub. -Gen. Mgr. 

Jee Morris 

Managing Editor 



DICK DONNELLY 

Associate Editor 

FRANK McNEELY 

Associate Editor 
Radio Annual — TV Year Book 

TED GREEN 

Columnist 

PETER ENGLISH 

Equipment Editor 

JOHN McCLANE 

Night Make-up Editor 

RENEE ROSENWASSER 

Editorial Staff 

AL GARVIN 

Music Columnist 

GILBERT FUTTERMAN 

Statistician 

MORRIS ALTSCHULER 

Circulation and Production Mgr. 



ARTHUR SIMON 

Advertising Manager 

BARRY E. DOWNES 

Editorial Researcher 
Radio Annual — TV Year Book 

HERB BERG 

Staff Writer 

ART YATES, JR. 

Staff Writer 

TONI TUAAAN 

Advertising Staff 

ELIZABETH RAE McKEAN 

Advertising Dept. 

CATHERINE SABATINi 

Advertising Staff 

BETTY MILLER 

Advertising Staff 

EUGENE MORRISON 

Assistant Circulation Mgr. 



Publishers of 

RADIO-TELEVISION DAILY 

RADIO ANNUAL-TELEVISION YEAR BOOK 



WEST COAST OFFICES 

WilSiam Weaver, News Editor 
Paul K. Devoe, Western Division Manager 
Ethel Rosen Harriet Margulies 

Pat Helm Jerry Tsdwell 

6425 Hollywood Blvd. Phone: Hollywood 9-3951 

CHICAGO BUREAU 

Nat Green 

Suite 500 

54 West Randolph St. 

Phone: DEarborn 2-6757 



WASHINGTON BUREAU 

Harry Lando 

Office: 1126 National Press Building 
Telephone: Executive 3-4808 

CANADIAN BUREAU 

Jules Larochelle 

Room 12, 300 Lemoyne St., Montreal 
Phone: PLateau 4952 



MEXICO CITY OFFICE: B. Fernandez Aldana, Av., Morelos, 58-305, Mexico, D. F.; Telephone: 21-03-24. ROME OFFICE: 
John Perdicari, Ludovisi 16. PUERTO RICAN BUREAU: Antonio Alfonso, Edificio Ochoa, San Juan, P. R.; P. 0. Box 3485; 
Telephone: 3-2750. FAR EAST BUREAU: Glenn F, Ireton, Manager, Office: 78 Akasaka Daimachi, Minato-ku, Tokyo; Telephone: 

#"1366, 

26 



* # 



EDITORIAL INDEX 



* # 



<«■<■<■<<<■« « << « • «« ■< < < < <<<<<<<< < • < • < ■ < << ■ <-< <«« - <-< - <- < - < - < - < - «« - « ^< 



Film Commercials Producers 957 

Film Producers-Distributors 957 

Foreign Stations 889 

Motion Picture Theatres, TV Equipped. 747 

Networks 751 

Programs, Commercial TV 1285 

Service Firms 1043 

Spot Expenditures, 1957 75 

Spot Exp., 1957 by Products 916 

Station Index 782 

Stations, British Commercial 918 

Stations, Number in U. S 319 

Stations, Number per State 319 

Stations Set for Opening — 1958 913 

Stations & Sets Overseas 894 

Stations, U. S 781 

Suspended Station Operations 912 

Television Bureau oi Advertising 1332 

Television Homes 319 

TENNESSEE: AM Stations 605 

Families 605 

Population 605 

Radio Homes 605 

TV Homes 857 

TV Stations , 857 

Territories & Possessions: 

AM Stations 668 

TV Stations 880 

TEXAS: AM Stations. . 614 

Families 614 

Population 614 

Radio Homes 614 

TV Homes 859 

TV Stations 859 

Theatres, Motion Picture — TV Equipped. . 747 

TIME BUYERS WHO'S WHO . . 225 

Index — Time Buyers Bios 226 

Time Buyers Bios, Ad Agency 227 

Time Charges, Network TV, Gross 63 

Title Page , 1 

Toll-TV Firms 1052 

TracJe Publications 1333 

TRANSCRIPTION <£ RECORD- 
ING COMPANIES 943 

Treyz, Oliver E. . . . Article 752 

TV & Radio Stations in Operation (U. S.). . 53 

TV Events (Photos) 97 

TV FILM PRODUCERS- 
DISTRIBUTORS & COMMER- 
CIALS PRODUCERS 957 

TV FILM SALES WHO'S WHO. 1029 

Index — Sales Executive Bios 1030 

Sales Executive Biographies 1031 

TV Industry Financial Data 1955-56 45 

TV Sets, Ownership of 57 

TV STATIONS IN U. S 781 

Index 782 

_U — 

Unions (Organizations) 1320 



UjN.-Radio Div., Public Info 1332 

U. S. Information Agency 1332 

U.S. International Stations 717 

UTAH: AM Stations 636 

Families 636 

Population 636 

Radio Homes 636 

TV Homes 871 

TV Stations 871 



— V — 



VERMONT: AM Stations 638 

Families 638 

Population 638 

Radio Homes 638 

TV Homes 871 

TV Stations 871 

VIRGINIA: AM Stations 639 

Families 639 

Population 639 

Radio Homes 639 

TV Homes 872 

TV Stations 872 

VIRGIN ISLANDS: AM Stations 673 

Vocal Artists 1087 

Vogel, George . . . Article 269 

Voice of America 1332 



— W — 



Wages, Bcstg. Industry 1952-56 51 

WASHINGTON: AM Stations 647 

Families 647 

Population 647 

Radio Homes 647 

TV Homes 874 

TV Stations 874 

Weil, Ralph N. . . . Article 702 

Weis, Pierre . . . Article. . . . 941 

WEST VIRGINIA: AM Stations 654 

Families 654 

Population 654 

Radio Homes 654 

TV Homes 875 

TV Stations 875 

WISCONSIN: AM Stations 659 

Families 659 

Population 659 

Radio Homes 659 

TV Homes 877 

TV Stations 877 

Wolf, Sidney J. , . . Article 282 

Women Commentators 1 198 

Writers Guild of America. East 1332 

Writers Guild of America, West 1332 

Writers, Radio-TV 1177 

WYOMING: AM Stations 666 

Families 666 

Population , 666 

Radio Homes 666 

TV Homes 879 

TV Stations 879 



11 




ACADEMY PICTURES, INC 



49 west 45 street new york city plaza 7-0744 
433 so. fairfax ave., Hollywood webster 1-8156 



<-<-<-<■<■<-<■ < <HHHK < < • « « <- < -<- < -<-«< <<<<<< < < ■ « ■<■ < -<-< <<<<<<<■<<<<<< <■<-<-<- « 




->->->->->->-»■ > >>>>>>»>>>>>> >»» ■ » ■ » ■ » ■ » ■ » ■ » ■ > -»» > » > > > 



— A — 

ABC Film Syndication... 780 

ABC Paramount 954 

ABC Television 758-759 

Academy Pictures, Inc. . . 28 

Afra, Tybee 1083 

Alcoa Theatre 738 

Alexander, David 1100 

Allen, Casey 1070 

Allen, Craig 1163 

Allen. Mel 56 

Allen, Steve 1082 

Allied Record Mfg. Co.. . . 940 
American Broadcasting 

Network 234-235 

Ames Brothers 72 

Anderson, Eddie 

"Rochester" 1082 

Andrews, Johnny 1082 

Animation Equipment 

Corp 999 

Animation, Inc 997 

Arnell, Peter 1099 

Arnold, Danny 67 

ASCAP 1210 

Associated Press 

4 & Run of Book 
Associated Prog. Serv. . . . 953 

Atlantic Television 981 

Audio Productions, Inc.. . 972 
Audio-Video Recording 

Co 950 

Avery-Knodel Inc 292 



— B — 



Ballabio, Dennis .... 1080 

Banghart, Kenneth .... .1149 
Barnes Printing Co., Inc.. 968 
Barnett International 

Forwarders, Inc. ...... 706 



Barry and Enright Prods.. 923 

Bartell Family Radio 318 

Baxley. Bill 1084 

Beck, Jackson 1082 

Benny, Jack 36 

Bergen, Polly 88 

Berle. Milton 40 

Bernard, Charles, Co. 

Inside Back Covers 
Big 3 Music Corp.. The. . . 142 

Bixby, Carl .....1177 

Blaine, Jimmy 1076 

Bloomberg, Haskell 328 

Bontempi, Fedora .1083 

Boone, Pat 14 

Boone, Richard ......... 74 

Bowen, Jimmy 16 

Brand, Jack 1126 

Brandt Public Rel. & 

Prom 1093 

British Information 

Services 12 

Broadcast Music, Inc. 

322 & 750 
Brown, Ted, and 

The Redhead 1187 

Bulova Watch Co., Inc... 18 

Bunce, Alan 1073 

Burke, Caroline .1109 

Burns, Stan 86 

Buttons, Red .1074 

Byington, Spring ....... 1064 

Byoir, Carl, & Assoc. Inc.. 1092 



_C — 



Caesar, Sid 60 

Califone Corp 1243 

California Studios 1001 

Camargo, Ralph 1117 

Canadian Association of 

Broadcasters 678 

Capitol Records, Inc. .... 944 
29 



Carlon, Fran 1070 

Carson, Jeannie 90 

Caruso, Carl 1124 

Casanave, Don 1089 

Case. Nelson 1124 

CBC Television 676 

CBS Radio Network. . .112-113 
CBS Television Film 

Sales, Inc 962-963 

Central Public Relations. 

Inc 1093 

Cineffects Inc 983 

Cinema Research 1003 

CKLW. CKLW-TV 474 

Clooney, Rosemary 66 

Coastal Recording Co.... 950 

Collyer, Bud 1123 

Color Service Co., Inc. . . . 
Columbia Transcriptions . 
Commonwealth Film & 

Television, Inc 

Community Club Awards 

Como, Perry 6 

Conover, Candy Jones. . . 144 
Consolidated Film 

Industries 736 

Conie, John 1071 

Cooley, Lee 1106 

Cooper, Frank, Assoc... 927 
Corinthian Stations, The. . 740 
Country & Western Music 

Broadcast Assoc. 

Inside Back Covers 

Coy. Jim 1116 

Craig's Restaurant 162 

Criterion Film Labs ...... 1049 

Culhane, Shamus, 

Productions Inc 970 

— D — 

Dale, Alan 80 

Damon, Jerry 1115 



988 
942 



985 
96 



& & 



ADVERTISING INDEX 



* * 



<<< < <<<<<<<<<<<<<<<<«« « <<<<<<<<■<<<<<<<<<<<<<<< < < << <<<<<<< 



Darley, Dik . . . ..... 67 

Davidson, Alfred, Assoc. 150 

Davis, Joe 1215 

Davis, Phil. Musical 

Enterprises 1212 

DeAngelo, Carlo 1108 

del Valle, Jaime 1103 

De Rose, Peter, Memorial 

Week 1215 

Desilu Prods 76 

Devol, Frank 67 

De Witt, George 154 

Diehm, Vic, Radio Group 580 

Dine & Kalmus 1097 

Disneyland Records .... 955 

Dcdd, Jimmie 1080 

Donner, Richard D 1164 

Donohue, Jack 55 

Dot Records 948 

Doud. Earle 1177 

Downs. Hugh 1060 

Duff. Gordon 1105 

Durante, Jimmy 46 



— E 



Eastern Efiects. Inc 989 

Eastman Kodak Co 742 

Editorial Films Inc 992 

Edwards, Ralph 78 

Emerick. Bob 1121 

Empire Broadcasting 

Corp 990 

Empire Production Corp . . 990 
Entertainment Productions, 

Inc 116 

Erickson, Corydon 1079 

Erickson. Helene 1081 

Erickson, Launcelot 1079 

Erwin Wasey. Ruthrauff 

6. Ryan. Inc 140 

Etkes, Asher B., Assoc. 

Inc 1097 



— F — 



Faillace Productions. Inc.. 1214 

Feist, Leo, Inc ; 142 

Felton, Happy 1070 

Felt on, Norman 1105 

Filmcraft Productions ... 984 

Film Graphics Inc 987 

Filmvideo 994 

Fisher, Eddie 92 

Fitzgeralds, The 1063 

Fitzmaurice, Michael . . . 1076 
Flying A Productions .... 980 
Ford, Art .1189 



Ford, Tennessee Ernte ... 50 

Forrest, Ray 1107 

Founders Corp. . 477, 542 & 670 

Four Star Films, Inc 978 

Framer, Walt, Productions 931 

Francis, Arlene 64 

Franklin, Joe 1078 

Frozen Productions, Inc.. .1001 
Frederick-Clinton Co., Inc., 

The 140 

Fremantle Overseas .... 924 
French Broadcasting 

System 114 



J- 



— G — 



GAC-TV, Inc 120 

Ganshaw & Atlee 1096 

General Film Labs 

Facing Page 1376 
German, W. J., Inc. 

Facing Page 737 

Gobel, George 44 

Gold Medal Studios. Inc.. 990 
Goldswan Productions, 

Inc 10 

Goodman, Harry S 926 

Goodson-Todman 

Productions 922 

Gould, Wally 1164 

Governor TV Attractions. 991 

Grauer, Ben 1148 

Greaza. Walter 1077 

Grey, Lanny & Ginger. . . 1213 

Grove, Betty Ann 1089 

Gruenberg, Axel ....... 1101 

Guedel, John, Productions 986 

Guffanti Film Labs 1048 

Guild Films Company. 

Inc 966 



— H — 



Halloran, Ursula, & 

Assoc 1094 

Hamilton. Gene 1120 

Hamilton, Stubblefield. 

Twining & Assoc. Inc.. 324 

Harrice. Cy 1114 

Hart, Dorothy 1076 

Hoyden, Russell 110 

Heffner, Richard D 1107 

Hein. Jac 1106 

Heifer, Al 1136 

Henderson, Skitch 1173 

Herlihy, Ed; 1058 

Hope. Bob 38 

H-R Representatives, Inc. . 288 
Hunter, Dean 1125 

30 



James. Dennis . . Facing Page 1 

James, Sonny 16 

Jelferson Standard 

Broadcasting Company 836 

Jerome, Henry 1173 

Jordan, Pat 1184 



— K 



KABC 370 

KAKE-TV 814 

KBMB-TV 838 

KBTV 794 

KCBQ 318 

KCJB, KCJB-TV 838 

KCMO, KCMO-TV 811 

KDKA 591 

KDKA-TV 853 

KDUB-TV 867 

KEDY-TV 867 

KFJZ-TV 864 

KFSD 376 

KFWB 368 

KGNC-TV 860 

KGUL-TV 740 

KKEY 653 

KNX 367 

KOTV 740 

KOWH 509 

KPAR-TV 867 

KPHO, KPHO-TV 811 

KPOA 670 

K-POP 371 

KPRC. KPRC-TV 866 

KRLD 621 

KRLD-TV 863 

KRMG 811 

KRUX 318 

KSJB 838 

KSYD-TV 870 

KTHT 625 

KTRE-TV 868 

KTVR 795 

KXJB-TV 838 

Kander, Allen, & Co 326 

Kaye, Sammy 1169 

Key Chain Stations, The. 511 
Keystone Broadcasting 

System 284-285 

King, Carl 1121 

Kin-O-Lux Inc 1046 

Kinsella, Walter 1074 

Kirchner, Claude 1112 

Klavan & Finch . 1182 

Knox, Buddy 16 

Kudner Agency, Inc 136 

X & W Film Service Corp. 996 



* * 



ADVERTISING INDEX 



* * 



<■<<<<<<<<<<<<<< « < < < <<< ■ < <<<< << < < <<<<<<<< « <<<<<<<<<<<<<<<<< < 



_L — 



Lacy, Jack 1189 

Laine, Frankis 1061 

Landi, Erberto. 

Advertising Co 164 

Longford, Frances 94 

Lang- Worth Feature 

Programs, Inc 946 

LaRosa, Julius 1077 

Lea, Barbara 1075 

Lee, Judy 1076 

Leigh, Kelly 1080 

Leonard, Herbert a 1098 

Lescoulie, Jack 48 

Levenson, Sam 1064 

Lever Brothers 130 

Lewis, Jerry 82 

Lewis, Robert Q 58 

Lewis, Shari 1080 

Liebman, Max, 

Productions. Inc. 84 

Lockwood, Grey 1163 

Lombardo, Guy 34 

London, Jack, 

Productions 929 

Love, Dottie 1081 

Love, James, 

Productions, Inc 974 

Lowe. Jim 1191 

Lynch, Peg 1073 

Lynn, Jerry, 

Productions, Inc 1G04 



— M — 



Mark VII Ltd 986 

Market Maker SiaEora. . . 838 
Marshall Organization . . 928 

Marshall, Rex 1119 

Martin, Don 1084 

MCA 122 

McCann-Erickson, Inc.. 132-133 
McCarty. Milburn. Assoc , 

Inc 1095 

McCleary, Albori 1102 

McGowan Productions, 

Inc 993 

McLemore, Ed. Z 16 

McNeill, Don 1072 

McNeills, Maggi 1075 

McWain. Wes 1184 

Mello-Larks 1088 

Mercer, Johnny 1087 

Meredith Stations 811 

MGM Records 954 

MGM-TV 958 

Miahati Inc 160 

Miller Music Corp 142 



Modern Teleservice, Inc.. 163 

Morgan, Ray 138 

Morris, William, Agency, 

Inc 126 

Morrow, Don 1118 

Movielab Colo: Corp 1042 

Murray, Jan 62 

Mutual Broadcasting 

System 256 



— N 



National Screen Service 

Corp 746 

National Telefilm Assoc. 960 

NBC Radio Network 98-99 

NBC Spot Sales 2-3 

NBC Television Network 

772-773 
Nelson, Ozzie & Harriet. . 68 
NTA Film Network. . .778-779 



— O — 



O'Brien, Tom 1112 

Office Furniture. Lid 1049 

Official Films Inc 965 

Olsen, Johnny & Penny. .1074 



— P — 



Packard Bell Electronics. 1236 
Parkson Advertising 

Agency, Inc 134 

Parscns, Fred 1125 

Paul. Ralph 1117 

Peed. Earl S 1092 

Peerless Film Processing. 1044 

Perry Stations, The 799 

Philbin. Jack 1108 

Precision Film La^3 1045 

Pressman, Gabe 1148 

Product Services, Inc 164 

Pulse, Inc 108 



— R — 



Radio Cadena Nacional, 

S. A 704 

Raeburn, Bryna 1065 

Rahall Group 581 

Rambeau-Vance-Hcpple, 

Inc 294 

Rattazzi Restaurant 158 

31 



RCA Back Cover 

Reeves Sound Studios, 

Inc 951 

Reimers, Ed 1084 

Reynolds. Shelaon, 

Productions 995 

Richard, Max, Inc 1095 

Richards, Malcolm 1122 

Richardson, Don 1160 

Riddle. Nelson 55 

Ripley Clothes 118 

Ritz Brothers 1073 

Rabbins Music Corp 142 

Rodney-Young 

Productions 979 

Rogers. Bill 1118 

Rogers, Cowcn Or Jacobs, 

Inc 977 

Rooney. Mickey 70 

Rose. David 1174 

Ross, Lanny 1078 



— S — 



Sande-Greene and 

Assoc 

Sanders, George 

Sanford, Charles 

Satenstein, Frank 

Schenkel, Chris 

Schneider, Dick 

Scott, Fred 

Scott, M. B 

Screen Gems, Inc 

Scribner, Jimmy. Co 

Self, William 

SESAC 

Shaindlin. Jack 

Sharbutt, Del 

Shear, Barry 

Sheldon, Herb 

Sheldon Reynolds 

Productions 

Sheldon, Sandy 

Shipley, Bill 

Simpson, Garry 

Sinatra, Frank 

Skelton. Red 

Smith, Betty, Associates. 

Smith, Irv 

Splendex Enterprises . ■ ■ 

Stagg, Jerry 

Stark, Dick 

Stark-Layton, Inc 

Steele, Ted 

Steen, Cort 

Steere Broadcasting 

Corp 

Sterling, Jack 



1003 

1078 

1172 

1165 

1138 

1162 

1123 

148 

956 

165 

55 

1232 

1171 

1119 

1161 

1069 

995 

1109 

1113 

1162 

54 

42 

109S 

152 

94 

1104 

146 

925 

52 

1161 

480 
1078 



• * 



ADVERTISING INDEX 



# * 



<<<<<<«<<< «<<■<<-<-<■<-<■<<<-<-<-<-<-<-<-«■<<< <<<<<<<<< <■<-<- «« ■ < ■<- < ■ « ■<- <« 



Storer Broadcasting 

Co 286-287 

Streech, Wilbur, Produc- 
tions, Inc. 1004 

Swift, Allen 1084 

Sylvern, Hank 1174 

— T — 

Taubman, Paul . 1 168 

Taylor. Brooke 1122 

Telestudios, Inc 1047 

Television Digest 156 

television Graphics, Inc. 987 

Texas Rasslin' 1002 

Thomas, Danny ........1066 

Thompson, Le Ora, 

Assoc 1000 

Tonken, Phil 1120 

Trendle-Campbell- 

Meurer, Inc. 920 

_U — 

United Press 24 

Universal Pictures 20 

U. S. Steel 124 

— V — 

Valenta, Leonard 1 160 

Valentino, Thomas J., 

Inc 952 

Van Praag Productions . . 998 

Videart, Inc 1002 

Video Pictures. Inc 976 

Vincent. Gene 16 

Von Zell, Harry 1068 

— W — 

WAGA-TV 803 

WAKE 318 

WANE, WANE-TV 740 

WAPA 672 

WAVY-TV 873 

WAVZ 390 

WAZL 580 

WBAI 1349 

WBAP-AM-FM-TV 862 

WBEN-TV 832 

WBIG 549 



WBNC 511 

WBRY 392 

WBTV 836 

WBTW 836 

WCAU-TV 852 

WCHS-TV 876 

WCOA 799 

WDBO 800 

WDGY 485 

WDLP 799 

WDOK 562 

WESH-TV 799 

WFAA, WFAA-TV 620 

WFAS-AM-FM 544 

WFBF 397 

WFBG-TV 846 

WFBL . 542 

WFBM-TV 808 

WFEA 581 

WFIL-TV 850 

WGAN, WGAN-TV 462 

WGN, WGN-TV 422 

WGR-TV 833 

WHAB 409 

WHB 498 

WHEN, WHEN-TV 811 

WHO 524 & 531 

WHLM 580 

WHOL 580 

WHOM 528 

WICU 847 

WIDE 580 

WILD 318 

WINS 530 

WIP 588 

WISH, WISH-TV 740 

WISN. WISN-TV 878 

WJAR-TV 276 

WIHP 799 

WJW-TV 840 

WJZ-TV 818 

WKAP 581 

WKBW 522 

WKCB 511 

WKCQ 511 

WKIX 553 

WKMI 480 

WLBR-TV 848 

WLIB 532 

WMAR-TV 819 

WMGM 534 

WMRN 566 

WMUR-TV 829 

WNAR 581 

WNBF-TV 831 

WOKY 318 

WOR 320 

WOV 536 

WOW 811 

WOW-TV 811 & 827 

WPAT 516 

32 



WPRO 596 

WPRO-TV 854 

WQAM 401 

WQXR 538 

WSAI 560 

WSB, WSB-TV 802 

WSPD-TV 842 

WTAC 477 

WTAL 580 

WTIC 388 

WTIC-TV 796 

WTIX 458 

WTMC 799 

WTRY 390 

WTSP 581 

WTVJ 748 

WVEC-TV 872 

WVNJ 514 

WVUE-TV 849 

WWNR 581 

WWRL 544 

WYDE 318 

Wallace, Mike .1074 

Wayne, Bernie 1170 

Westinghouse Broad- 
casting Co.. Inc 306-307 

Wick, Charles 94 

Willis, Richard 1068 

Wilson, Bob 1150 

Winchell, Paul 1072 

Wingate, John 1149 

Winters, Jonathan 1066 

Wismer, Harry 8 

Woods, Donald . 1067 

World Broadcasting 

System, Inc 22-23 

World Video Productions, 
Inc. 982 



Young & Rubicam, Inc... 128 
Young Television Corp. . . 290 



Z — 



Zenith Radio Corp ... 744 

Ziv Television 

Inside Front Covers 
Zouary, Maurice H., 

TV-Film Prods. ....... 930 



<-<-<-<<< < < < < < <-<-<-<-<-<<■< <-<<■<<<<< <-<■«■<■< <■< <<<<«<<< « <■<-< < < < ««■«« 

GENERAL STATISTICS 
RADIO AND TELEVISION 

<-<«<<<<-<-<-<-<■<■<■<-<<<<<< <««« ft <-<-<-<-<<-<■<-<-<•<-<-<-<<-< <<<<<<<<< <<-< 

► Total Radio-TV broadcast income (before tax) for 1956 $238.8 million 

► Number of commercial AM stations licensed and operating December 1, 1957. . 3180 

► Number of commercial FM stations licensed and operating December 1, 1957.. 537 

► Number of commercial TV stations licensed and operating December 1, 1957. . 539 

► Total radio sets produced in 1957 15,611,043 

► Total TV sets produced in 1957 7,179,145 

► Total network TV gross time charges for 1957/ $516,201,566 

► Total national spot radio time sales for 1957 $183,987,003 

► Total 1956 FM broadcast loss (before tax) for stations operated by non-AM 
licensees $400,000 

$> Total gross spot TV time sales, 1957 $448,734,000 

► Total spent by 1957's top spot TV advertiser (Procter & Gamble) $25,916,840 

► Number of homes delivered by the average week day daytime network TV program 
in January 1958 4,463,000 

► In 1957 national and regional spot TV advertisers spent 32.3 per cent of budget on 
daytime programs, 57.8 per cent nighttime, and 9.9 per cent late night. 

► Average number of U.S. advertising agencies, excluding branches 2700 

► Number of advertising agency failures in 1957 55 

► Total liabilities $2,081,000 

► Total radio broadcast income (before tax) for 1956 $49.2 million 

► Total TV broadcast income (before tax) for 1956 $189.6 million 

► Total automobile radio set sales for 1957 5,495,774 

► Total employee income for broadcast industry in 1956 $518 million 

► Average employee income for broadcast industry in 1956 $6,584 

► Number of full-time employees of broadcast industry in 1956 77,000 

► National expenditures in 1956 for radio-TV set repairs $756 million 

► Percentage of U.S. families owning TV sets, January 1957 79% 

► Number of U.S. TV sets in use in 1957 44.5 million 

{Continued on page 35) 
■<-<■<-<-<-<■<■<< < < <-<-<-<■« < < <-<-<-<■<-<-<-<■<-<-<-<■<-<-< < <■<• < -<■<■<-<■<-<■< «<-<-<■<■<< < < < «■< - <■ 

23 



Best Wishes 
From 




Guy Lombardo 

and his 
Royal Canadians 

Currently at Hotel Roosevelt Grill, New York 

Current Capitol Album, "The Lively Guy" 

Current Decca Album, "Waltzland" 

PUBLICITY: DAVID O. ALBER ASSOC, Inc.; Gene Shefrin 

54 



# # RADIO- TV GENERAL STATISTICS # & 

< ■ < ■ <<«<« << < «■ «<«<<<<«<<<«<« ■ << •«<< < <<<<<<<<<< < <<<<<« - <.<■ 

► Stations on the air June 30, 1957: Commercial AM 3,079 

Commercial FM 530 

Educational FM 135 

Commercial TV 519 

TV Translator 41 

Educational TV 20 

► Number of radio stations in Canada 187 

^ Number of radio stations in Mexico 3G7 

^ Number of member stations, Radio Cadena Nacional, S.A 61 

^ Number of radio stations in Cuba 113 

^ Number of radio stations in Haiti 2 

► Number of radio stations in Dominican Republic 18 

► Number of radio stations in the Bahamas 1 

$ Number of radio stations in Jamaica . . 4 

► Number of radio stations in Alaska 13 

^ Number of radio stations on Guam 1 

► Number of radio stations in Hawaii 15 

► Number of radio stations in Puerto Rico 23 

|> Number of radio stations in the Virgin Islands 2 

► Number of international radio stations in U.S 35 

► Number of international radio stations in Canada 18 

^ Number of TV stations in Alaska 5 

► Number of TV stations in Hawaii, including satellites 7 

^ Number of TV stations in Puerto Rico 5 

^ Number of TV stations on Guam 1 

► Number of TV stations in Canada, excluding satellites 45 

► Number of radio receiver sets in the world, exclusive of the U.S., its territories, and 
Canada 143,330,500 

► Number of wired speakers in the world, exclusive of the U.S., its territories, and 
Canada 28,918,800 

► Worldwide total of TV stations, exclusive of the U.S., its territories, Canada, and 
overseas Armed Forces stations 447 

{Continued on page 37) 

<<<<<<< < <« <■ <-<< <<<< < <<< < <<<< « <<< <<< <- <h^<^HHHHHK- 

35 



I 



X 




fiCT^/i*. 



36 



& & RADIO-TV GENERAL STATISTICS & & 

• < - < • <<< < < <■<■<■<<<<<<■<■<■<<<< << <<<<< < < < <■<■<■«<■«<■ « ■ < ■ < ■<•<■ < <<<<«<■ < ■ < <- « • 

► Worldwide total of TV receivers, exclusive of the U.S., its territories, Canada, and 
overseas Armed Forces 16,390,100 

► Number of network color-equipped stations in the U.S 293 

► Number of community TV antenna systems in the U.S over 500 

► Number of network affiliates and O & stations : 



Network 
ABC 



Number of 
Affiliates 
ladio TV 


Number of 

O & Stations 

AM FM TV 


301 195 


5 


4 5 


201 225 


6 


5 6 


450 


— 


— — 


190 195 


7 


5 7 


031 — 





_ 



CBS 

MBS 

NBC 

KBS 

NTA — 134 — 1 

ABC also owns a 50 per cent interest in WLS, Chicago. 

Sale of WCAU-AM-FM-TV Philadelphia, to CBS was pending at press time. 

Sale of WATV, WAAT, Newark, N. J., to NTA was pending at press time. 

► Number of NAEB member stations 157 

► Number of voting members, Broadcasters' Promotion Association 130 

► On June 30, 1957, of 475 commercial TV stations in operation, 389 were VHF and 
86 were UHF; 24 educational stations (19 VHF, 5 UHF) and 41 UHF translator sta- 
tions were on the air. 

► On June 30, 1957, 302 communities had one or more commercial TV stations in opera- 
tion; of these 80 had two, 27 had three, and 11 had four or more. 

► Over 90 per cent of the U.S. population is estimated to be within range of at least 
one TV station; over 75 per cent within range of two or more. 

► On June 30, 1957, about 160,000 color receivers were in use; this number is expected 
to reach 300,000 by 1958. 

► Highest price paid for an AM station was sale in 1957 of WNEW, New York for 
$5,160,800. 

► Highest price paid for a TV station was sale in 1955 of WDTV, Pittsburgh, for 
$9,750,000. 

► In 1967 the tallest TV tower in use was 1,610 feet above ground (KS WS-TV, Roswell, 
N. M.), said to be the world's highest man-made structure. 

► In 1957 colorcasting was available to over 96 per cent of TV homes in the U.S. 
■ <-< -<- < -< ■ <■ < <■ < < < < « « <<■< < <■« < < < < < < -<-<<<«< <-<■««■<«■«■«■<■<•« « <■<■<-<-< 

37 






m 






■-'. -<^9-i 



ft 



<-<-<-< <■ < < <■ < ■ < ■<■<■ < ■<■ < ■<-<- < -<-<■« < <■< < < < < < « ■<■<■<■<■<- < - < <<<<<<<<<<< << <<<< «-< - < - 

Financial Data Covering 1955-56 

Broadcasting Industry Operations 

<- < - < ■<■ << << <<<<<<<< «■<<•<■<■<■<<<■< < # «<<<<<<<<<<<<<<<<<<<<<<<<<< ■ 



A continued increase in total revenue for the radio-television industry in 1956 is 
indicated by financial figures released by the Federal Communications Commission. Com- 
bined radio and television income before tax shows an increase of 21.7 per cent over the 
figures for 1955 (in 1955 this increase was 48.4 per cent over the preceding year). While 
the four nationwide radio networks and their owned and operated stations show a 
revenue decrease of 11.7 per cent in 1956, three regional networks and their stations 
are reported to have a revenue increase of 14.7 per cent. The revenue increase for all 
other stations is 9.4 per cent. 

All Networks and Stations, 1955-56 

Item 1955 1956 Per Cent 

(Millions) (Millions) Increase 

in 1956 

Broadcast Revenues 

Radio 1 $ 453.4 $ 480.6 6.0 

Television 744.7 896.9 20.4 



Total $1,198.1 $1,377.5 15.0 

Broadcast Expenses 

Radio 1 $ 407.4 $ 431.4 5.9 

Television 594.5 707.3 19.0 

Total $1,001.9 $1,138.7 13.7 

Broadcast Income (before Federal Income Tax) 

Radio 1 $ 46.0 $ 49.2 7.0 

Television • 150.2 189.6 26.2 

Total $ 196.2 $ 238.8 21.7 

x Radio includes AM and FM broadcasting-. 

Note. 1956 radio data cover the operations of four nationwide networks and three regional networks, 
2 916 AM and AM-FM and 53 independent FM stations. Excluded are 55 stations whose reports were filed 
too late for tabulation. 1955 data are for the same networks and 2,704 AM and AM-FM and 38 independent 
FM stations Excluded aire 90 stations whose reports were filed too late for tabulation. 1956 TV data cover 
the operations of three networks and 474 stations. 1955 TV data cover the operations of four networks 
(three networks afiter September 1 15, 1955, when DuMomt ceased network operations) and 437 stations. 

Source: FCC. 

<<< << < << ■<<■ < ■ << - < <■< < « < < < « ■ < ■<■ < « < < < «< ■<■<-< < <<<<<« < « <■<■< -<-< < < ■ < • <■< - < • 

39 



BEST WISHES 

mm 






;'^^||s™ 




MILTON BERLE 



40 



< ■ <■<< < < < < ■<■<■<■< <<<<■<■<■<<<<< <-<< < < < < <-<-<-<-<■<■<■<-<-< < <■<■«-< - < <<<<<<<<<< << -< 

Nationwide Network Financial 
Figures for 1955-1956 

«<<<<<<<<<<<<<<<<<<<<<<<<<< # <-<■<■<<<<<<<<<<<<<<<<<<<<<<< « 



Nationwide Networks Only, 1955-56 
(Including Owned and Operated Stations) 

Item 1955 1956 Per Cent Increase 

(Millions) (Millions) or (Decrease) 

in 1956 

Broadcast Revenues 

Radio $ 74.5 $ 65.8 (11.7) 

Television 374.0 442.3 18.3 

Total $448.5 $508.1 13.3 

Broadcast Expenses 

Radio $ 69.4 $ 66.2 ( 4.6) 

Television 306.0 356.9 16.6 

Total $375.4 $423.1 12.7 

Broadcast Income (before Federal Income Tax) 

Radio $ 5.1 $ (0.4) 

Television ' 68.0 85.4 25.6 

Total $ 73.1 $ 85.0 16.3 

Note. Radio data include the operations of 15 network-owned AM stations in 1955 and 1956. Television 
data include the operations of 16 network-owned stations in 1955 and 15 in 1956. 

Source: FCC. 

< < < < ■ «■< ■<-<■<■<■ « < < ■<-<-<-«« <- < ■<■< < < < < < ■<<■< « < < <■<■<-< - <- <- <■<-<-<-<-<-<-<-<■< « < < < < 

41 





t^fCjj&^vikf 



«■<<<« <<<<<<<<<<<<<<<< <<<<<<< <<<<< <<< <<< <<< <<<<<<<<<<<<<<<< 

Radio Industry Financial Data 
For the Period 1955-1956 

■<<<<<<<< < <<<<<<<<<<<<■<<■<■<■«< * <<<<<<<<<<<<<<<< <■< <<<<<< << ■ < ■ < • 



AM Radio 1 Broadcast Revenues, Expenses and Income, 1955-56 

Per Cent 
Increase 
1955 1956 or (Decrease) 

Item {Thousands) {Thousands) in 1956 

Broadcas t Revenues 

4 nationwide networks and their 

stations 2 $ 74,511 $ 65,804 (11.7) 

3 regional networks and their 

stations 2 3,814 4,373 14.7 

All other stations 3 374 013 408,984 9.4 

Total $452,338 $479,161 5.9 

Broadcast Expenses 

4 nationwide networks and their 

stations 2 $. 69,449 $ 66,233 ( 4.6) 

3 regional networks and their 

stations 2 2,968 3,579 20.6 

All o'her stations 3 333,565 359,794 7.9 

Total $405,982 $429,606 5.8 

Broadcast Income {before Federal Income Tax) 

4 nationwide networks and their 

stations 2 $ 5,062 $ (429) 

3 regional networks and their 

stations 2 846 794 (6.1) 

All other stations 3 40,448 49,190 21.6 

Total $ 46,356 $ 49,555 6.9 

Excludes independently operated FM stations, 38 in 1955 and 53 in 1956. Also excludes 90 AM stations 
reporting- too late to tabulate in 1955 and 55 in 1956. 

includes the operations of 18 network-owned stations in 1955 and 19 network-owned stations in 1956. 
3 Includes 2,685 stations in 1955 and 2,897 stations in 1956. 
Source: FCC. 

<< << < << « < <<<- < - < - < -<-<-<-<-<-<-^-<-<-<-<-<-<-<-«-< <<<<<<«<< « ■<■<-<-< < < < < < «-<-<- < - < ■ 

43 



< ■ < ■ << < < < < ■ < -<■ <•< ■ <■ < ■<■<■ < ■ < ■ < <<<<<<<<<< < < - < ■< < ■<■ < ■ < ■ « < <<<<<<• << < << « ■ < . « ■<■ <"< - < 

TV Industry Financial Data 
For the Period 1955-1956 

<<<<<<<<< < <<< <<<<<<<<<<<<<< < # <<<<<<<<<<< < << < < <<<<<< < < <<< < 



TV Broadcast Revenues, Expenses and Income, 1956 

3 Networks 

and Their 15 Totals 

Owned and Networks 

Operated TV 459 Other and 474 TV 

Stations TV Stations Stations 

Item (Millions) (Millions) (Millions) 

Broadcast Revenues 

Revenues from the sale of time: 

Total network time sales . . $269.1 $ 98.6 $367.7 

Non-network time sales to: 

National and regional advertisers. . .. . $ 55.7 $225.5 $281.2 

Local advertisers 22.9 151.3 174.2 

Total non-network time sales $ 78.6 $376.8 $455.4 

Total times sales $347.7 $475.4 $823.1 

Deduct — Commissions to agencies, repre- 
sentatives, etc 70.9 1 63.1 134.0 

Net time sales $276.8 $412.3 $689.1 

Revenues from incidental broadcast activities: 

Talent $135.1 $ 11.3 $146.4 

Sundry broadcast revenues 30.4 31.0 61.4 

Total incidental broadcast activities $165.5 $ 42.3 $207.8 

Total broadcast revenues $442.3 $454.6 $896.9 

Broadcast Expenses 

Total broadcast expenses of networks and 

stations $356.9 $350.4 $707.3 

Broadcast Income (before Federal Income Tax) 

Broadcast income before Federal income 

tax $ 85.4 $104.2 $189.6 

x Ol this amount $55.7 million is applicable to the total «*le of network time. 
Source: FCC. 

<<<<<<< <<<<<<<<< << ■ < << <<< << << <<< <<< ■ <<<<<<<<< <<<<<■<<<■ < ■<■ < <<< << <-< < 

45 




ji: f * 




b. 








JIMMY DURANTE 



MANAGEMENT: 

WILLIAM MORRIS AGENCY 

NEW YORK — CHICAGO — HOLLYWOOD 



46 



FM Industry Financial Data 
For the Period 1955-1956 

<-<■<«-<■<-<<<<<<< <<<<<<<<<<<<<< ft <<<<<<< <<<<<<<« <<<<<<<<< < ■<■ < 



FM Broadcast Revenues, Expenses and Income, 1955-56 



Item, 



1956 1955 

Number of Amount Number of Amount 

Stations (Millions) Stations (Millions) 



FM Broadcast Revenues 



FM Stations Operated by: 
AM Licensees: 
Reporting no FM revenues 302 

Reporting FM revenues 119 

l 

Non-AM Licensees 51 

Total FM Stations 472 





332 




$1.0 


123 


$0.9 


1.4 


38 


1.0 


$2.4 


493 


$1.9 



FM Stations Operated by: 

Non-AM Licensees 

Industry Total 



51 



FM Broadcast Expenses 



$1.8 
I 1 ; 



38 



$1.4 



FM Stations Operated by: 
Non-AM Licensees 



Industry Total 



51 



FM Broadcast Income 
(before Federal Income Tax) 



(0.4) 



38 



(0.4) 



( ) Denotes loss. 

(!) In view of the difficulty in a joint AM-FM operation in allocating- FM operation expense separately 
from AM station operation expense, licensees of such stations were not required to report FM station expense 
separately. As a result, FM industry totals for expense and income are not available. AM-FM licensees, how- 
ever, were requested to report separately the revenues, if any, attributable to FM station operation if such 
data were readily available. In only a few instances did AM-FM licensees state they were unable to segregate 
the FM revenues. 

Source: FCC. 

< < < < <■<■<-< < < << - <<<^- <-< -<^-< <.< - <-< - < - <^^ 

47 



<-<■<■<■< <<<<<<<<<<< <<<<<■<■<<<< <■<■<■<■< < <<<<<<<<<<<<<<<<< << X -<-<-*HHHHr< 

EIA Figures on Radio and Television 
Set Factory Production — 1957 

<■<<-<-<-<■<■<<<<<<<< <<-<-<-<HHHHHHc & ^<«^^< <<<<<< <-<-<-<r<K< < < < < < r< 

Table Models, 

AM-FM Over $15 TV,UHF Other 

Radio AM-FM, FM Tuner TV 

January 1,085,529 15,136 67,079 450,190 

February 1,264,765 15,185 68,219 464,697 

I 

I 

March 1,609,073 16,783 62,815 559,842 

April 1,115,813 9,755 42,374 361,246 

I 

May 1,023,771 9,749 41,596 342,386 

June 1,088,343 7,408 72,766 543,778 

ij 

July 612,588 6,853 55,401 360,660 

j| 

August 965,724 10,744 88,615 673,734 

September 1,610,748 15,072 87,040 832,631 

October 1,569,180 17,588 83,372 661,994 

November 1,688,868 24,470 55,035 574,646 

December 1,793,336 34,562 55,488 573,541 



Total 15,427,738 183,305 779,800 6,399,345 

<<<<<<<■<<< <■<■<-<-<■< <■<■<■ <-<HHHHHK-<-<<<<<r < <<<<<<<<<-<<<< <■<-<-<-< < < < < < <■<-< 

49 



^N 








SO 



■ < ■ < ■<■« < <•<■< < <<< < <■<<■<<<<< <<<<<< <<<<<■<-<-< < < < < < <■«■<■<■<■<-<■<-< < < < < <<■<-<-< 

Broadcast Industry Wages: 1952-1956 

•<-<<■< <<<<< < < <<<< <■<■<-<-<-<-< < < < < < < & <.<■<■<■<■<■<■< < < <<<■<■< <<<<<<<<<<<<<■ 

National 
Number Average Total Expenditures 

Full-time Employee Employee Radio-TV 

Employees Income Income Set Repairs 

1952 61,000 $5,559 $355,000,000 $476,000,000 

1953 65,000 5,889 379,000,000 533,000,000 

1954 72,000 6,029 430,000,000 600,000,000 

1955 74,000 6,333 465,000,000 664,000,000 

1956 77,000 6,584 518,000,000 756,000,000 



Source : Department of Commerce. 
< ■ <<<<<< <■<■<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< «< <<<<<<<<<<<<<<<<< 



<- < -<■ < ■<■ « ■<■< << <<<<<<<< < ■ «<< ■ << <<<■<■<■<-<-<-<-<■<■<■<<<-< <<<<<■<<<<<<<<< < <■ <H~ 

Sales of Automobile Radio Sets — 1957 

<■< < < « < <-<-<-<-<-<<-<■<■<■<■<■<■<-<-<■<-<-<-<-< & <-<<<<<<«H K <<<<<<<<<< <<<■<< < -<- < 

January 521,624 July 256,279 

February 522,859 August 301,971 

March 597,532 September 446,419 

April 380,452 October 522,746 

May 396,151 November 563,066 

June 416,058 December 570,617 

Total 5,495,774 



Source: EIA. 
<<<<<< < < ■ < < ■ < ■ < ■ < ■ << ■ < ■ « ■ < ■< < ■ < ■<-< - <-<-<■<-<■ << << < < ■ « <<<<<<<<<<«<-< < <■<<■<■<-< - <- < ■ 

51 











TED STEELE 



52 



• < - < ■ < ■< < < < < ■ < ■ < < < < < << -<■ < - < ■ < ■ «< ■ < ■ < ■ «« < < ■ << ■ « ■ < ■ < ■ < - < <<<< ■ < ■ < ■ < <<<<<<<<<<<<< < 

Radio and TV Stations in Operation in U. S. 



« -< < < <<< < <<<<<<<« ■ «<«<<< 



# 



< ■<■ <«< ■ « < < < < <<< « <<<<<■ < < - <• < • 



AM Stations 

Total 

Licensed & Authoriza- 

1957 Operating CP's tions 

January 1 3008 117 3125 

February 1 3014 123 3137 

March 1 3031 133 3164 

April 1 3040 145 3185 

May 1 3049 154 3203 

June 1 3060 167 3227 

July 1 3079 159 3238 

August 1 3095 155 3250 

September 1 3113 148 3261 

October 1 3133 142 3275 

November 1 3157 122 3279 

December 1 3180 109 3289 

FM Stations (Commercial) 

January 1 530 24 554 

February 1 527 24 551 

March 1 529 23 552 

April 1 526 23 549 

May 1 529 22 551 

June 1 532 27 559 

July 1 530 31 561 

August 1 531 31 562 

September 1 532 30 562 

October 1 532 36 568 

November 1 533 47 580 

December 1 537 51 588 

TV Stations (Commercial) 

January 1 511 120 631 

February 1 513 120 633 

March 1 515 123 638 

April 1 515 126 641 

May 1 515 126 641 

June 1 519 126 645 

July 1 519 132 651 

August 1 522 132 654 

September 1 528 133 661 

October 1 531 126 657 

November 1 536 119 655 

December 1 539 117 656 

Source: FCC 

< < < ■ < ■ < ■ < - < -<- <-< -<- <■<< ■ < <■< <<<<< « ■<<■<<<< < ■ << ■ « ■ « ■ < ■< « <-<-<- < ■«<< <« ■■ *■ < ■ << ■ «■< ■ < 

53 




THE FRANK SINATRA SHOW 



ABC-TV 



Hobart Productions 



S4 



WILLIAM SELF 




Producer 



JACK DONOHUE 



NELSON RIDDLE 





Director 



Musical Director 



55 




MEL ALLEN 



56 



<-<■<■<<<<<<-<-<<<<<<-<-<<<<<< < <<<<<<<<<■<<<<<<<<<<<<<<<<<<<<<<<<<« 

OWNERSHIP OF TV SETS 

A Percentage Study of U. S. Family Television 
Ownership — by Location and Family Types 

• A continued increase in the number of U. S. families owning television 
sets (five per cent more in January, 1957 than in January, 1956) is indi- 
cated by the latest figures made available by the Market Research Corpora- 
tion of America. This organization, feeling that television ownership has 
reached a saturation point of about 80 per cent, has ceased to compile cur- 
rent figures. 
<-<-<-< < < < < <•<-<<-<« «-<-<-<-<-<K-<-<<-<< $■ «-«<<<<■< ■ <■<<<<<<«<<<<<<<<<< 



PER CENT OF FAMILIES IN EACH GROUP 
WITH TELEVISION SETS 
Apr. '56 July '56 Oct. '56 Jan. '57 

Per Cent Per Cent Per Cent Per Cent 

UNITED STATES TOTAL 75 76 78 79 

REGIONS: 

Northeast 88 88 88 90 

South 63 64 68 68 

North Central 77 79 80 81 

Mountain and Southwest 60 62 65 68 

Pacific 74 76 77 77 

CITY SIZE: 

Farm 53 54 57 61 

Under 2,500 64 67 69 69 

2,500 to 50,000 62 65 66 68 

50,000 to 500,000 80 82 83 84 

500,000 and Over 89 89 90 90 

TOTAL FAMILY INCOME: 

Upper Fourth 86 87 89 90 

Next Fourth 82 85 86 87 

Next Fourth 75 76 77 78 

Lowest Fourth 56 58 59 61 

EDUCATION OF FAMILY HEAD: 

Grade School 68 70 71 73 

High School 82 83 85 86 

College 79 79 81 82 

SIZE OF FAMILIES: 

1 and 2 Members 67 69 70 71 

3 Members 78 81 83 83 

4 & 5 Members 84 85 86 87 

6 Members or more 74 74 74 76 

AGE OF HOUSEWIFE: 

Under 35 81 " 82 84 85 

35 Thru 44 Years 79 82 84 85 

45 Years and Over 68 70 71 72 

PRESENCE OF CHILDREN: 

5 Years and Under 80 81 84 85 

6-12 Years 82 83 84 85 

13-20 Years 76 78 80 81 

No Children 68 70 71 72 

Source: Market Research Corporation of America. 

<-««<<< : <-«<<<<< <<<<<<«<<<«««■<•<■<<■ < < <<<<<«<<<<<<< < ■<■ < ■ < ■<-<■< 

57 












Robert Q. Lewis 



58 



< << < <<<< <<<<<<<<< <<<<<<<<<< < <<<<<<<<<<<<<<< <<< <<< <<<< <<<<<< < ■ 



ADVERTISING AGENCY FAILURES 

1934-1957 



<■ « ■ <« ■<■<■ < <<<<<<<< << << <<< ■<<• 



* 



<< <<<<<< <<<< < <<<<<<<<<<<< ■ < ■ 



Year 

1934 
1935 
1936 
1937 
1938 
L939 
1940 
1941 
1942 
1943 
1944 
1945 
1946 
1947 
1948 
1949 
1950 
1951 
1952 
1953 
1954 
1955 
1956 
1957 



Number 

52 
32 
22 
16 
34 
46 
43 
16 
19 
6 

1 

6 
12 
24 
34 
38 
34 
19 
24 
34 
31 
32 
55 



Liabilities 

$1,061,000 
1,218,000 
418,000 
297,000 
284,000 
414,000 
1,056,000 
205,000 
130,000 
111,000 

4,000 

145,000 

304,000 

793,000 

746,000 

1,167,000 

1,043,000 

531,000 

466,000 

1,265,000 

815,000 

1,519,000 

2,081,000 



Comparative Failure Trends 

Percentage Change 
1956-57 
Number Liabilities 

Total Businesses, All Lines , . -f- 8 +9 

Total Commercial Services +7 +9 

Advertising Agencies +72 +37 



Avg. Liability 

Per Failure 

in 1957 

$44,784 
39,703 
37,836 



Source: Dun & Bradstreet, Inc. 

N.B. This record includes those businesses that ceased operations following assignment 
or bankruptcy; ceased with loss to creditors after such actions as execution, foreclosure, 
or attachment; voluntarily withdrew leaving unpaid obligations; were involved in court 
actions such as receivership, reorganization, or arrangement; or voluntarily compromised 
with creditors. 



59 




SID CAESAR 



<<-<•<■<-<-<-<<<<<<<■<<- <<< ■ << << <<< <<<< < <<<«<-«- < - <<< << < <-<- <<<<<< <<< << ■ < 

FCC Report — Station Expansion 

<-<■<<■<< < <<<<<<«■<-<<<<<<<<« #• <<<<<<<<■ < <<<<< << •<<<<<<<■< - <- < • 



rending CP's Total CP's not Total 

Year Grants Deletions applications Licensed on air on air on air authorized 



COMMERCIAL AM 









1949 


r~ 


212 


1950 


.... 35 


109 


1 95 1 


15 


91 


1952 

1 953 


24 

.... 29 


36 
79 


1954 


27 


54 


C5C5C5 


.... 27 

31 

.... 11 


44 
37 
28 



COMMERCIAL FM 



19*9 209 55 382 1,963 43 2,006 173 2,179 

l»50 191 70 277 2,118 26 2,144 159 2,303 

•951 116 35 270 2,248 33 2,281 104 2,385 

1 952 60 25 323 2,333 22 2,355 65 2,420 

1953 187 23 250 2,439 19 2,458 126 2,584 

1954 148 29 226 2,565 18 2,583 114 2,697 

•955 161 18 304 2,719 13 2.732 108 2,840 

•956 197 18 389 2,871 25 2,896 124 3,020 

•957 232 14 431 3,044 35 3,079 159 3,238 



65 377 360 737 128 865 
17 493 198 691 41 732 
10 534 115 649 10 659 

648 



377 


360 


493 


198 


534 


115 


582 


47 


551 


29 


529 


24 


525 


15 


519 


It 


519 


1 1 



8 551 29 580 21 601 

5 529 24 553 16 569 

6 525 15 540 12 552 
10 519 It 530 16 546 

561 



737 


128 


691 


41 


649 


10 


629 


19 


580 


21 


553 


16 


540 


12 


530 


16 


530 


31 



EDUCATIONAL FM 



1949 18 

1 950 25 

1951 19 

1952 12 

1 953 13 

1 954 9 

1955 7 

1956 13 

1957 17 



7 


9 


31 


3 


34 


24 


58 


4 


3 


61 


1 


62 


20 


82 


6 


2 


82 


1 


83 


12 


95 


2 


2 


91 


1 


92 


12 


104 


1 


3 


106 





103 


10 


116 


o 


1 


117 





117 


6 


123 


3 


1 


121 


3 


124 


3 


127 


4 


5 


126 





126 


10 


136 


5 


2 


135 





135 


13 


148 



COMMERCIAL TV 



1949 15 

1950 

1 951 

1952 

1953 381 

1954 174 

1 955 67 

1956 60 

1957 55 



7 


338 


13 


56 


69 


48 


117 


8 


351 


47 


57 


101 


5 


109 





415 


81 


26 


107 


«j 


109 


1 


716 


96 


12 


108 





108 


6 


572 


101 


97 


198 


285 


483 


81 


200 


104 


'?98 


102 


171 


573 


58 


127 


137 


321 


458 


121 


582 


25 


128 


186 


310 


496 


113 


609 


13 


129 


344 


175 


519 


132 


651 



TV TRANSLATOR 



74 48 17 24 41 33 



EDUCATIONAL TV 



1952 

1953 17 

1954 13 

1955 5 

1956 7 

1957 8 






1 




















29 





1 


1 


16 


17 





17 





6 


6 


24 


30 


1 


14 


1 


10 


11 


23 


34 





11 


1 


19 


20 


21 


41 





8 


14 


12 


26 


23 


49 



Any seeming: discrepancy in the relation of grants and deletions during: the year to total authorizations 
at the close of the year is due to reinstatement of some deleted authorizations and other considerations 
impossible to detail in this general table. Figures shown are for close of each fiscal year. 

< < <<< <« < <<<< <■ << ■ < ■ < ■ < - << ■ < - < -< < < < < <-<■<-< < < < <■<- < -<- < «<■<■<■<-<■<■<■« « < «■ « -<-< 

61 




> 




JAN MURRAY 

"TREASURE HUNT SHOW— NBC-TV 

Monday to Friday — 10:30 to 11:00 A.M. EST 
Every Tuesday — 7:30 to 8:00 P.M. EST 



Management: 
William Morris Agency 



62 



■ < - < - < ■ < ■ < ■ < < < < < < << <«<« ■ < - < ■ < ■ < ■< < < < < < <• <« ■<■<•<■ «< <<<<<<<< < <<<< < << < •<■ <■<-< • 

GROSS TIME CHARGES 
NETWORK TELEVISION 

• < - < ■ < ■ < < < < < <■<-<■ < <■<■ << - «< < ■ < - < - < - < - < - < ft «« ■< < ■<-<■ <<«<<<«<<<<<<« ■ < • 

Network Television 

% J an. -Dec. J an. -Dec. % 

Dec. 1957 Dec. 1956 Change 1957 1956 Change 

,\merican $ 8,614,646 $ 6,699,450 +28.6 $ 83,071,234 $ 76,726,129 +8.3 

Columbia 21,938,264 20,395,400 + 7.6 239,284,899 223,520,382 +7.1 

National 19,146,483 17,666,721 +8.4 193,845,383 187,921,123 +3.2 



Total $49,699,393 $44,761,571 +11.0 $516,201,566 $488,167,634 +5.7 



1957 Network Television Totals 



ABC 

January $ 6,715,581 

February 6,175,488 

March •• 6,848,848 

April 6,682,786 

May 7,258,807 

June 6,413,708 

July 6,348,496 

August ......... 6,134,380 

September 5,704,888 

October 8,093,724 

November 8,079,932 

December 8,614,646 



Total $83,071,284 

Share of total, 

1957 16.1% 

Share of total, 

1956 15.7% 



CBS 


NBC 


Total 


$ 20,231,474 


$ 16,554,941 


$ 43,501,996 


18,309,088 


14,900,631 


39,385,207 


20,172,173 


16,631,974 


43,652,995 


19,385,098 


15,154,388 


41,222,272 


20,307,762 


15,811,033 


43,377,602 


18,356,892 


14,746,537 


39,517,137 


18,537,069 


13,874,872 


38,760,437 


18,240,823 


14,473,677 


38,848,880 


19,935,115 


15,286,270 


40,926,273 


22,421,673 


18,752,891 


49,268,288 


21,449,468 


18,511,686 


46,041,086 


21,938,264 


19,146,483 


49,699,393 


$239,284,899 


$193,845,383 


$516,201,566 


46.3% 


37.6% 




45.8% 


38.5% 





Source: Publishers Information Bureau, Inc. 

<«<<<< « « ■ <-« « <<< < << <- <-<■<■ « < •« < < < < < << ■ < - < - < -<- < ■ <<•< - <"<- < - <■<■<-< <-<-<- <• <-<■< 

63 







it* 
V 



\ 



i0*M 




ARLENE FRANCIS 



Exclusive Rep.: Martin Goodman, 36 Central Park So., PLaza 1-3555 

64 



<■<< <<<<<<<<<<<<<<< < < <-<-<■< < < < < <-<-<-<-<-<-<-<-<-«-<-<-<-<-< <<<<<<■<-<<<<< <<-<■<■ 

Homes Delivered by Average Week Day 
Daytime Network TV Program 

<<< <<<<<<<< < <<< << < <■ < ■<-<- < -<-<■ << < # ■<•<-<■<<<< < ■«<<<«<<<<<<<<<<<<■< 

Homes Delivered 

(Thousands) 

1956 1957 1958 

January 3,780 4,004 4,463 

February 3,180 3,553 

March 2,899 3,318 

April 2,662 3,211 

May 2,292 2,557 

June 1,998 2,361 

July 2,222 2,628 

August 2,415 2,568 

September 2,223 2,474 

October 2,915 3 ; 055 

November 3,231 3,373 

December 3,074 3,756 

Annual Average 2,743 3,060 



Source: TvB 
< - < - < - < - < - < ■ << ■ << ■ <« <<<<<<< <■<-<-<■<-<■<-<-< <<<<<<< < < ■ «« ■ < ■ « < < < < < <<<<< <■«■«■ 

Homes Delivered by Average Nighttime 
Network TV Program 

< -<- < - < - < ■ < ■ < - < <<<■<<■<■<<<<<<<<<<< < < < # ■<-<-<-<-<-<-<- <- <■<-<-<■<-<■<■<< « « <<<<<< < 

Homes Delivered 

(Thousands) 

1956 1957 1958 

January 7,467 9,195 9.832 

February 7,779 9,098 

March 7,536 9,052 

April 7,350 9,025 

May 6,855 7,817 

June 6,115 7,053 

July * 5,426 6,244 

August 5,383 6,751 

September 6,436 7,942 

October 7,400 8,890 

November 8,077 9,387 

December 8,378 9,222 

Annual Average 7,073 8,364 



Source: TvB 

< <<-<-<-<-<-<■<-<-<■<< < < < - < ■ < ■< << <<<<< < <<<< <<< <■<<-<-< <<<<<<<<<<<<<<<<<< <■<■< 

65 



H 



The Lux Show 



» 




Starring 

ROSEMARY CLOONEY 

NBC-TV 

Co-produced by Joe Shribman and Dik Darley 

A Maysville Corporation Production 



u 



The Lux Show 



95 



Directed By 




DIK DARLEY 



Head Writer and 

Guest Sequence 

Director 



Musical Director 

and 

Arranger 





DANNY ARNOLD 



FRANK DEVOL 



67 




. " 



THE ADVENTURES OF OZZIE AND HARRIET 

TELEVISED EVERY WEEK OVER THE ABC-TV NETWORK 



68 



■<■<■<<■<■< < <■<-<-<-<-<-<-<-<-<-<-<-<-<-<-<■< <<<<<< <<<-<-«■«-< <<<<<<<<<< <<■<-<-< < <■<-<• < -* 

Radio Receivers — World-Wide Distribution 

«-<■<■<■< <<<<<<<« <■<-<-<-<-<-<■«■< < < < ^ <«<<<< < <<< ■ < ■ < - < - < -< <<<<<<< <■<■ < -<- < 

At the end of 1957, the number of radio receivers and wired speakers in the world, 
exclusive of the United States, its territories, and Canada, had expanded by 10 per cent 
and 16 per cent respectively, as compared with February, 1957. Of the approximate in- 
crease of 12,800,000 radio receivers {exclusive of wired speakers) , the greatest expansion 
both in absolute numbers and proportionately, took place in the Communist Bloc countries 
of Eastern Europe (4,500,000 — 27 per cent), followed by Western European countries 
(4,000,000 — six per cent), the Far East (2,700,000 — 14 per cent), the Near East, South 
Asia, and Africa (1,000,000 — 13 per cent) , and Latin America (600,000 — three per cent). 
The more than 4,000,000 increase in the number of wired speakers took place almost ex- 
clusively in Communist Bloc countries. The following tabulation of radio receivers and 
wired speakers by areas and by countries of the world is as of December 31, 1957. 

Accuracy of the material varies with the reliability of the statistics utilized by the 
sources. In some instances official statistics based upon licensed sets and supplemented 
by estimates as to the number of unlicensed sets were relied upon. Other sources, in 
countries where there are no licensing systems, have had to make informed guesses or 
estimates from import and production statistics. At best, radio set statistics are approxi- 
mate and should be treated with caution, particularly when they refer to newly-developing 
countries. 

Wired Speakers 

Country Receivers (Additional) 

WESTERN EUROPE 

Andorra 1,800 

Austria 1,819,200 

Belgium 2,256,400 

Denmark 1,821,700 

Finland 1,300,000 

France = 10,532,000 

W. Germany (Incl. W. Berlin) 14,879,000 

Gibraltar 4,900 

Iceland 61,000 

Ireland 461,200 

Italy 7,400,000 



132,900 



3,000 

85,700 

13,000 

4,000 

2,430,000 

1,429,000 

Portugal 1,200,000 



Liechtenstein 
Luxembourg 

Malta 

Monaco .... 

Netherlands 

Norway 



Saar 

San Marino 

Spain 

Sweden . . . 
Switzerland 



236,200 

1,700 

3,500,000 

2,565,000 

994,000 



United Kingdom 15,754,000* 

Total 68,752,800 

EASTERN EUROPE 

Albania : 

Bulgaria . 

Czechoslovakia 

East Germany 

Hungary • 

Poland 

Rumania 

U.S.S.R 

Yugoslavia 



43,000 
5131,666 



160,000 

304,700 

1,041,900 



68,752,800 


2,213,500 


Jrhj 

23,000 


8,000 


457,000 


380,000 


2,963,000 


143,000 


5,200,000 




1,396,000 


250,666 


2,359,000 


1,526,000 


688,000 


632,000 


8,000,000 


23,000,000 


711,000 





Total 21,797,000 



25,939,000 

* Includes 7,900,000 combined sound and television licenses. (Continued on page 71) 
<-<-<■< «<<<<<<<<< <-<■<■«< < «■<■<■< «■< ««< ■<■ < ■ < ■<■<■<■<■« <■< <-< - <■<< < < < ■<■<■< < < < 

69 



MICKEY 
RODNEY 



Personal 
Management: 

RED DOFF 



70 



• < - < • « ■<■ < < < <<<<<<<<<■<<<<<<<<-<■<■ « << « <<<<<<<<<<<< < <- <<<< <<<<<< << - < ■ 

Radio Receivers — World-Wide Distribution 

«-<-<-<■« < ■ < < << <<<< ■<< < - < -< <«< <« & <■<■< <«« <« ■ << ■ < • < ■ < - < < < «■<■<-<-<- « -< 



Country 



Receivers 



Wired Speakers 
(Additional) 



NEAR EAST, SOUTH ASIA AND AFRICA 



Arabic Countries 

Aden 

Algeria 

Egypt 

Iraq 

Jordan 

Lebanon 

Libya 

Morooco 

Saudi Arabia . 

iSudan 

iSyria 

Tunisia 



6,000 
364,000 
771,300 
300,000 

39,700 
180,000 

46,800 
430,500 

15,000 

6,000 

300,000 

150,000 



Total 



2,609,300 



N on- Arabic Asia 



Afghanistan 

Ceylon 

Cyprus , 

Greece 

India 

Iran 

Israel 

Nepal 

Pakistan , 

Portuguese India 
Turkey 



Total 

Non-Arabic Africa 



Angola 

Belgian Congo 

Central African Fed 

Ethiopia 

French Equatorial Africa 

French West Africa 

Ghana 

Kenya 

Liberia 

Madagascar 

Mauritius 

Mozambique 

Nigeria (Including Cameroons) 

Tanganyika 

Union of South Africa 



Total 



20,000 

145,600 

92,000 

528,300 

1,187,600 

610,000 

355,000 

10,000 

335,000 

1,200 

1,198,400 

4,483,100 



26,000 
27,000 

142,000 
58,000 
10,000 
50,000 
17,100 
70,000 
4,000 
60,000 
20,000 
12^500 

154,000* 
7,500 

854,400 

1,512,500 



18,400 



18,400 



30,000 



57,500 

'l4,206 

101,700 



* This figure is based on import statistics. Only a few thousand sets are licensed. 

(Continued on page 713) 
<<< << << << - < ■ << <<<< <<<<<<<< <- < -<■ < -<■ « - < -<-<-< - <-<-<-<•<-<•<-<-<■<■<•<■<<< < < <K<-<«« 

71 





I'\llf*ll 



'VIC 



The 

AMES 
BROTHERS 

Exclusively RCA VICTOR RECORDS 



Personal Management 
BILL FICKS 




J§ 



mm- 




'GENE 4 ' 



"JOE" 



12 



<■<-<-<■«■< < < < < < <■<■<-<-<-<-<-<-<■<■ <<<<<<<< < «■<■« < «<■«■<« <«< <■<-< <<<<<< << 

Radio Receivers — World-Wide Distribution 

<-<-<<<< <<<<<<<<<<< <<-<-<-<-<«<<< # ■<-<-<■< < < < <-<-<■<-<-<-<-<-< <<<<<<<<<<< < 



Wired Speakers 

Country Receivers (Additional) 

FAR EAST 

Australia 2,107,600 

Burma 45,000 

Cambodia 6,000 

China (Communist) 2,000,000 500,000 

Hong Kong (Including 15,000 in Macau) 98,000 61,000 

Indonesia 700,000 

Japan 14,322,700 

North Korea 100,000 

South Korea 279,000 

Laos 5,000 

Malaya and Singapore 226,600 60,000 

New Zealand 525,000 

Philippines 450,000 

Taiwan 191,400 

Thailand 493,500 25,200 

North Vietnam 300,000 

South Vietnam 300,000 



Total 22,149,800 646,200 



LATIN AMERICA 

Argentina 5,500,000 

Bolivia 150,000 

Brazil 6,000,000 

I Chile 700,000 

Colombia 1,800,000 

Costa Rica 50,000 

Cuba 1,300,000 

Dominican Republic 52,000 

Ecuador 250,000 

El Salvador 108,000 

Guatemala 150,000 

Haiti 50,000 

| Honduras 125,000 

! Mexico 3,400,000 

Nicaragua 70,000 

Panama 136,000 

Paraguay : . . . 150,000 

Peru 750,000 

Uruguay 385,000 

Venezuela 900,000 



Total 22,026,000 

World total, excluding the U. S., its territories, 
and Canada 143,330,500 28,918,800 



Source: U. S. Information Agency. 

■<-<-<-<-<<< <-<-<■<■<■< <<- < -<<■<<<<<<<<<<<<< <<<-<-<- < < « < < < < ■<■<■<■<< <<<■<<<<<<<< 

73 



<-<-<■<<<<«<<<<<<<<<<<<<■<■<<<<<<<<«<<<<<<<■<<■<■«<< « ■<■<- << << < << << 

1957 Spot Television Expenditures 
Of National and Regional Advertisers 

— BY TIME OF DAY AND TYPE OF SPOT — 

««««««««<<««««« & ■<-<■<■< < < < <- < - < - < ■ < ■ « ■ < <<<<<< < << <•<-<-<■ 



Time of Day Expenditure Per Cent 

Day $145,038,000 3i2.3 

Night 259,320,000 57.8 

Late Night 44,376,000 9.9 

$448,734,000 100.0 

Type of Spot Expenditure Per Cent 

Announcements $199,879,000 44.5 

ID's 48,856,000 10.9 

Participations 112,549,000 25.1 

Programs 87,450,000 19.5 

$448,734,000 100.0 

Source: TvB 



<-<■ <■« < «-<-<-<■«■<«< < < < < < <<<-«-<-<■<« <■<■«<■«-<■«■<-<-<-< «■<■<■«-«< < < «■<■ 

The Top 10 Spot Television Advertisers: 

A Comparison Between 1957 and 1956 

<<<<<<<<<<<<<<< <-<-<-<-<-<-<-<-<■«-« # <-<-<-<-<-<-<-<-<•<-<-<•<■<-<-<■ < ■<-<• < ■<-<-<-«< < < 

Rank 1957 Rank 1956 

Procter & Gamble 1 $25,916,800 1 $17,522,500 

Brawm & Williamson Tobacco Corp 2 12,988,900 2 11,288,600 

Continental Baking Co., Inc 3 10,190,100 8 5,732,500 

Sterling Drug, Inc 4 8,635,890 4 8,823,300 

General Food Corp 5 8,447,900 3 9,415,900 

Colgate-Palmolive Co *6 7,739,100 6 7,314,700 

Lever Brothers Co 7 7,643,000 

Carter Products, Inc 8 6,995,300 

Miles Laboratories, Inc 9 6,392,600 10 5,<3i54,700 

National Biscuit Co 10 5,822,300 9 5,586, 5 00 

Warner-Lamlbert Co — 5 7,369,400 

Philip Morris Co — 7 5,820,400 



Source: TvB-N. C. Rorabaugh 

<-<■<-<■<<<<-<-<-<<<<-< < ■<<<<<< < -<• < -<- < •<<< < «<«<■ « ■ « ■ < ■<< < <<■«<<<<<<<<< « 

75 



Complete facilities for: 






television 






theatrical 






commercial 






industrial 






FILMS 








esJJediiu 






Desi Arnaz, President 


Desilu-Gower 






Desilu-Culver City 




» 


Motion Picture Center 






HOLLYWOOD, 


CALIFORNIA 



76 



< - < ■ <<<<<< <<<<<<< << < < <<< <<<< <<< <<<< - < ■ < ■ < ■ «« <<<«<«<<<<<<<<•<-<-<•<• 

RADIO-TELEVISION DAILY 
ALL-AMERICAN FAVORITES OF 1957 



< - < - < - < <<<<<<<< << < < <■<<<<<<<<< 



# 



< - < ■ < <<<<<■<■<■ <«««<<<« ■ < ■ <<< 



TELEVISION 



MAN OF THE YEAR 

JACK PAAR 

WOMAN OF THE YEAR 

DINAH SHORE 

DRAMATIC SHOW OF THE YEAR 

GREEN PASTURES 

COMEDY SHOW OF THE YEAR 

TONIGHT 

MUSICAL SHOW OF THE YEAR 

ANNIE GET YOUR GUN 

COMMENTATOR OF THE YEAR 

EDWARD R. MURROW 

DOCUMENTARY OF THE YEAR 

PROJECT 20 — 

("The Innocent Years"; 

"The Jazz Age") 

QUIZ SHOW OF THE YEAR 

TWENTY-ONE 

SPORTSCASTER OF THE YEAR 

MEL ALLEN 

BEST NEW PROGRAM IDEA 

SEVEN LIVELY ARTS 

COLOR PROGRAM OF THE YEAR 

ANNIE GET YOUR GUN 



MAN OF THE YEAR 

EDWARD R. MURROW 

WOMAN OF THE YEAR 

ROSEMARY CL00NEY 

DRAMATIC SHOW OF THE YEAR 

GUNSMOKE 

COMEDY SHOW OF THE YEAR 

JACK BENNY 

MUSICAL SHOW OF THE YEAR 

W00LW0RTH HOUR 

COMMENTATOR OF THE YEAR 

EDWARD R. MURROW 

DOCUMENTARY OF THE YEAR 

BIOGRAPHIES IN SOUND 

QUIZ SHOW OF THE YEAR 

SEZ WHO? 

SPORTSCASTER OF THE YEAR 

BILL STERN 

BEST NEW PROGRAM IDEA 

N1GHTLINE 



RADIO 



BEST FILMED SERIES 

DISNEYLAND 

CHILDREN'S SHOW OF THE YEAR 

PIN0CCHI0 

WESTERN SHOW OF THE YEAR 

WAGON TRAIN 
GUNSMOKE (Tie) 

BEST PUBLIC SERVICE PROGRAMMING 

FACE THE NATION — 
KHRUSHCHEV 

PRODUCER OF THE YEAR 

MARTIN MANULIS 

DIRECTOR OF THE YEAR 

GEORGE SCHAEFER 

VARIETY SHOW OF THE YEAR 

STEVE ALLEN 

VOCALIST OF THE YEAR 

MALE— PERRY C0M0 
FEMALE— DINAH SHORE 

SONG HIT OF THE YEAR 

AROUND THE WORLD IN 80 DAYS 

MOST PROMISING NEW TALENT 

MALE— JAMES GARNER 
FEMALE— POLLY BERGEN 



BEST TRANSCRIBED SERIES 

JACK BENNY 

BEST PUBLIC SERVICE PROGRAMMING 

YEAR-LONG COVERAGE OF CONGRESSIONAL 
HEARINGS AND PROBES 

PRODUCER OF THE YEAR 

JERRY BRESSLER-LYN DUDDY 

DIRECTOR OF THE YEAR 

HI BROWN 

VARIETY SHOW OF THE YEAR 

NBC BANDSTAND 

VOCALIST OF THE YEAR 

MALE— EDDIE FISHER 
FEMALE—ROSEMARY CL00NEY 

SONG HIT OF THE YEAR 

MELODIE D'AMOUR 

MOST PROMISING NEW TALENT 

MALE— STAN FREBERG 
FEMALE— DOROTHY OLSON 



< ■ < ■ < ■ < . <<<<< <<<<< <<< ■<<<<<<<<<<<<<<<<<<<<<<<<-<-<-< ■ <■<<<<<<<<<<<<<<< 

77 




RALPH EDWARDS' 



"THIS IS YOUR LIFE" 

With Ralph Edwards 
NBC -TV Wednesday 

"TRUTH OR CONSEQUENCES' 

Wlih Sieve Dunne 
NBC -TV Friday 

"TRUTH OR CONSEQUENCES' 

With Bob Barter 

NBC -TV Monday Through Friday 

"IT COULD BE YOU" 

With Bit! Leyden 

NBC-TV Monday Through Friday 

(UNDER MANAQEMENt MCA) 



ii 




^4 



FOR INFORMATION CONTACT 

BILL BURCH 

RALPH EDWARDS' PRODUCTIONS 

1655 NORTH CHEROKEE 
HOLLYWOOD 28, CALIFORNIA 



7$ 



< ■ <■<■< < < < < ■<• <■<■ « «■ < ■ < ■ < ■ < ■ «< << < < <<< < « ■<■<■< " <<< • <-<-<-<<"< <<-<< - < -<- « «« r«« 

RADIO -TV TOP TEN 

NEWS EVENTS 

OF 1957 

<<< < <<<< < <<< < <<<< <<<<< < <<< # <<<<<<<<<<<<<<<<<<<< < <HK<< 

Radio-Television Daily's selection of the top 10 news 
events of 1957, covered by radio and TV, follows : 

1 — Sputniks and the missile race. 

2 — Little Rock integration crisis. 

3 — President Eisenhower's illness. 

4 — Rise of Khrushchev and downgrading of Zhukov. 

5 — Senate Rackets investigation. 

6— Middle-East turmoil. 

7 — Rescue of Benny Hooper. 

8 — NATO summit meeting. 

9 — Queen Elizabeth IPs visit. 

10 — Cameron, La. hurricane. 

• 

Outstanding Broadcasts 

ABN — "Disaster" (Red Cross series). 
ABC-TV — Interviews with Gov. Orval Faubus. 
CBS RADIO— "Radio Beat" series. 
CBS-TV— Interview with Khrushchev. 
NBC RADIO— "Nightline" report on Hungary. 
NBC-TV— "The Life of Samuel Johnson." 
MBS — Live account of Vanguard failure. 

79 





ALAN DALE 



Personal Management: Joe Fontana, 1697 Broadway 



80 



.<- < ■ < ■ < < < < <<<<<<<<<<< <<< < -<-<■< < < < < < <««■« <<<<<<<<<< <K-<<<<< < ■«< <■< 

TOP NEWS SELECTIONS 
OF MAJOR NETWORKS 



The networks' evaluations of the top 10 news stories of 1957, not 
necessarily in order of importance, are as follows: 



— ABN AND ABC-TV — 
1 — Sputnik and missile race. 
2 — School segregation crisis. 
3 — Labor-management disclosures. 
4 — Russian shakeup. 
5 — Eisenhower's illness. 
6 — Russia's infiltration into Syria. 
7 — Business recession in U. S. 
8 — Problems of Western Alliance. 
9 — Queen Elizabeth's visit to U. S. 
10 — Cameron, La. hurricane. 

— CBS RADIO — 

1 — Launching of Sputnik and the missle 
race. 

2 — Integration. 

3 — President Eisenhower's illnesses. 

4 — Congress' probe in the labor-manage- 
ment field. 

5 — Changes in Kremlin leadership. 

6 — The changing economic story. 

7 — Queen Elizabeth ll's visit to the U. S. 
and Canada. 

8 — The rescue of Benny Hooper from the 
well. 

9 — The NATO Conference in Paris. 

10 — The Syrian-Turkish controversy. 



1 — 

2- 

3- 

4- 

5- 



— CBS-TV — 

Russia's Sputniks and the threshold of 
space. 

Little Rock story. 

President Eisenhower's year — his ill- 
ness — Nixon's increasing significance. 

Power politics in the Kremlin. 

The saga of Benny Hooper. 



6 — Senate rackets probe. 

7 — Queen Elizabeth's visit. 

8 — Administration's foreign policy in 
1957. 

9 — Crisis around the world — Cuban revolt, 
Algerian war, Turkey-Syria dispute. 

10 — Cameron, La. hurricane. 

— MBS — 
1 — Little Rock. 

2 — Vanguard failure and Sputnik launch- 
ing*. 

3 — Teamster scandals. 

4 — Visit of Queen Elizabeth to the U. S. 

5 — Eisenhower's illnesses. 

6 — Sen. McClellan's probes. 

7 — Hurricane Audrey. 

8 — Milwaukee's World Series victory. 

9 — Sen. McCarthy's sudden death. 

10 — Benny Hooper's travail. 

— NBC RADIO AND TV — 

1 — The race for space supremacy — start- 
ing with the Soviet launching of its 
Sputnik and all the ramifications. 

2 — President Eisenhower's illnesses. 

3 — The President's second inauguration. 

4 — The royal visit of Queen Elizabeth and 
Prince Philip. 

5 — The labor rackets investigations. 

6 — Marshal Zhukov's dismissal. 

7 — Little Rock and the integration crisis. 

8 — Middle East turmoil, including the 
Syrian and North African crises. 

9 — Anthony Eden's resignation. 



10 — -The NATO summit meeting in 
(Dec. 16-18). 



Paris 



<-<-<-<■< < <<<<<<<<<<<< « -<-< ■ < <<<« 



« -«■<■«■<««« « « « ■«««««« 

81 



«-<- « < <■<■<<< < < <■<-<< < < < < < <-<HHHHHHHHHHHK-< < <<<< < <r«««"> 

Broadcasting Expansion During 1957 
Increased Heavy Burdens On The FCC 

-<r<-<HHK-<-< < < < < < < HHH--<-<:-<-< < < <<<<<<-<<<<<< <K-<-< < < < < < <r< 



r« 



THE close of 1957 finds the Commission 
with about 1,900,000 radio authoriza- 
tions on its books. This is the largest num- 
ber in its 23 years of existence. 

It is significant that for every broadcast 
facility there are nearly 50 radio stations 
of other kinds which serve the public, com- 
merce and individuals. Altogether, about 
one and a quarter million fixed and mobile 
transmitters are in use. 

Broadcast authorizations collectively now 
approximate 8,500. 

They include: 

About 3,300 AM stations. 

More than 800 TV stations. Of these, 

over 650 are commercial, over 100 are 

translators, and over 50 are educational. 
More than 700 FM stations. Nearly 

600 of these are commercial and over 

150 are educational. 

Two stations which send programs 

overseas. 

Auxiliary, remote pickup, studio-transmit- 
ter links and other adjuncts account for the 
remaining 3,600 broadcast authorizations. 

The Commission has recommended to 
Congress that the law be changed to per- 
mit licensing broadcast stations for 5 instead 
of 3 years. 

The Commission is studying a special 
staff report on TV network operations. 

"Satellite" and "translator" stations are 
bringing TV service to smaller communities. 
In addition, the Commission is proposing 
"booster" and "repeater" stations to extend 
TV service to even more isolated places. 

Channels reserved for educational TV 
use now number 256. This is 14 more than 
allocated originally. 

A special industry group known as the 
Television Allocations Study Organization 
is completing an engineering review of pres- 
ent and potential UHF and VHF television 
service. 

Commercial FM stations show their first 
numerical increase in 9 years. 

Resolvement of the "clear channel" and 
"daytime skywave" problems affecting AM 
operations is receiving priority consideration 
at special meetings of the Commission. 

The United States and Mexico have 
agreed on AM and UHF-TV channel use 
along the border. The Senate has pending 
the 1950 North American Regional Broad- 




JOHN C. DOERFER 

Chairman 

Federal 

Communications 

Commission 



casting Agreement on AM operation. 

The Commission is re-examining its fre- 
quency allocations to radio services through- 
out most of the radio spectrum in the light 
of present and future needs and technical 
developments. 

It is dealing with new spectrum-saving 
techniques such as "offset carrier," "single 
sideband" and "split channel" transmission, 
also tropospheric and ionospheric "scatter" 
techniques, and expanding "microwave" op- 
eration. 

The growing height of antenna towers 
requires joint consideration by Federal 
agencies concerned with hazards to air 
navigation— especially since the advent of 
the jet plane. The Commission proposes that 
towers over 500 feet high be grouped on 
"antenna farms" away from the air lanes. 
It also seeks legislation to require the paint- 
ing and lighting of abandoned towers. 
About 90 TV towers exceeding 1,000 feet 
in height are operating authorized or ap- 
plied for. 

The FCC monitoring network helped ob- 
tain positioning data on the two Russian 
earth satellites. This was in addition to its 
normal around-the-clock patrol of the ether 
highways, including furnishing bearings on 
ships and planes in distress, detecting spec- 
trum traffic violators, and determining areas 
of interference. 

Competition and interference considera- 
tions now require one-third of all applica- 
tions for new TV or AM stations to go to 
hearing. Hard-fought cases take at least a 
. year to go through the prescribed applica- 
tion and hearing procedure, not considering 
further delays due to crowded dockets and 
extra time needed to handle the flood of 
associated pleadings. Many of these filings 
are repetitious and still further delay final 
determination. 

To sum it up, the Commission is trying 
to handle an administrative load which has 
more than doubled in volume and complexi- 
ties since World War II with little change 
in amount of appropriations or personnel. 



83 






MAX LIEBMAN 
PRODUCTIONS INC. 



84 



A Growing Industry Meets A Year 
That Is Filled With New Challenges 

<<<<<<<< <<<<<< < < <<<<< < <<<< <<<<<<<<<<<<<<<<<< << 



THE responsibilities which have been 
placed on the radio and television in- 
dustry in its service to the American peo- 
ple have increased with the years. The 
great source of satisfaction which I have 
derived from a lifetime in broadcasting has 
been the way in which the industry has 
met those responsibilities. And I can recall 
no year to compare with the one that has 
just passed in which the demands made 
upon broadcasters have been greater or 
have been met with more imagination and 
with a deeper awareness of the vital func- 
tion which broadcasting serves. I should 
like to review briefly some of the develop- 
ments in television and radio during 1957 
and to mention some of the contributions 
made by the National Association of Broad- 
casters. 

Just 10 years ago there were 102,000 
television sets in the nation, most of them 
in New York. Today there are 47 million 
sets in use in nearly 42 million American 
homes. 

Ten years is a very short time for an in- 
fant industry to grow to a major one. Tele- 
vision has become a way of life for Ameri- 
cans. It has brought into being new ideas, 
new ways of acting and thinking, and it is 
proving to be the most effective means ever 
devised by which values can be communi- 
cated to a mass audience. That television 
can and does transmit ideas to tens of 
millions of homes in one instant is perhaps 
not so significant as that as a medium of 
instant communication it also creates new 
ideas. 

The proof, if indeed any is needed, of the 
impact which television may have upon 
ideas and world developments was given 
in dramatic terms during 1957. 

Public service programming was in fact 
for many of us the most exciting aspect of 
television during the past year, remarkable 
for the high level of responsibility it 
reached and for the wide scope of its con- 
cern. 

With all three national TV networks 
offering memorable programming, the 1957- 
58 season was the most competitive in 
television's history. 

While television continued its amazing 
growth, radio dramatically captured atten- 
tion by demonstrating again that it could 




By HAROLD E. 
FELLOWS 

President and 

Chairman of the Board 

National Association 

of Broadcasters 

sell, inform and entertain in a way no other 
medium can. Financially 1956 was the best 
year in radio's history. Estimates indicate 
that 1957 will be even better. Today radio 
has the largest potential audience of any 
mass means of communication, reaching 
over 98 per cent of American homes and, 
on a typical day, approximately 70 million 
people. 

With these developments in radio and 
television broadcasting, the National Asso- 
ciation of Broadcasters has been intimately 
concerned. In 1957 NAB membership 
reached an all-time high with 2,187 mem- 
bers. This gratifying support has increased 
along with the activities in which NAB has 
been involved. 

A major development within NAB was 
the expansion of its Public Relations Serv- 
ice, which has as the underlying theme of 
its expanded efforts "Broadcasting Serves 
America." Weekly and monthly publica- 
tions, television and radio kits, speech ma- 
terials, brochures and booklets designed for 
various broadcast purposes, and on-the-air 
material have been designed to aid the 
broadcaster and to show the service of 
broadcasting in its responsible program- 
ming, its ability to inform directly and ac- 
curately, and its effectiveness as an eco- 
nomic stimulus for selling goods and ex- 
panding markets. 

Certainly the greatest challenge during 
the year with which broadcasters, and con- 
sequently NAB, was faced was the FCC 
decision to consider applications for pay-TV 
on broadcast channels. From its early days 
the NAB has opposed subscription broad- 
casting as against the public interest, and 
at a time when a free and continuous flow 
of information and ideas is needed as never 
before it remains in firm opposition. 

These and many other vital problems 
were reviewed at eight NAB regional con- 
ferences held in the fall. The results of 
these meetings were gratifying. The prom- 
ise for 1958 is great, and I have no doubt 
that we shall realize it to the fullest. 



85 





Stan d$um& 



86 



Electronics Industry Continues Its 
Growth; 10% Increase Is Forecast 



< - < ■ «<<<<<<<< ■ 

THE radio-TV-electronics industry con- 
tinued its spectacular growth in 1957 
and achieved a new dollar volume record at 
the factory level of $7.6 billion. This trend 
will probably continue in 1958 with a rise 
of eight to 10 per cent. 

Factory sales of all types of electronic 
products rose more than 30 per cent above 
the 1956 level of $5.9 billion. Military elec- 
tronics alone increased from $2.7 billion to 
about $3.9 billion during the past year and 
this rate of spending is sure to rise further 
in 1958. 

About half of the industry's production 
revenue now comes from its sales to the 
Armed Services. Consumer goods, including 
radio-TV sets and phonographs, which once 
dominated the industry's output now ac- 
count for only about 20 per cent. 

The television business was the only in- 
dustry segment which declined in 1957, but 
balanced inventories made it more stable 
than in other years when production and 
sales were higher. Only one manufacturer 
withdrew from the competition compared 
with a score in 1956. 

While TV set production dropped 12 per 
cent, compared with 1956, retail sales of 
about 6.6 million were only three per cent 
below the previous year. Manufacturers be- 
lieve television receiver sales and produc- 
tion will bounce back in 1958 close to the 
seven million mark. 

Multiple TV set homes increased to an 
estimated five million by the end of the 
year, while total television receivers in use 
amounted to 46 million. 

Radio, which has made a remarkable re- 
surgence during the past few years, con- 
tinued its advance in 1957. Production of all 
types of radios rose nine per cent to 15.4 
million. One-third of these were auto sets 
and two-thirds were home and portable 
receivers. 

The trend toward substitution of transist- 
ors for tubes turned sharply upward. The 
production of transistorized auto sets jumped 
more than 300 per cent, while portables 
with transistors almost doubled. 




By 
JAMES D. SECREST 

Executive 

Vice President 

Electronic Industries 

Association 



National interest was focused during the 
year on two experiments which may greatly 
broaden the use of television. The most 
significant of these was the application of 
closed circuit TV to the classroom as an 
aid to teaching. An industry-sponsored pro- 
gram at Hagerstown, Md., now in its second 
year, drew educators from all parts of the 
United States. 

While subscription TV was still awaiting 
its chance to test public interest, wired tele- 
vision for the home was inaugurated during 
the year in Bartlesville, Oklahoma. Whether 
this form of TV transmission will spread was 
conjectural at the end of 1957, but several 
West Coast cities were investigating its po- 
tentials and practicality. 

While Uncle Sam was the biggest single 
customer of the electronics industry in 1957, 
industrial and commercial uses of electronics 
increased. Sales rose from $950 million to 
$1.3 billion and ran close to the $1.5 billion 
return from consumer products. 

The manufacture of smaller and less ex- 
pensive computers opened the market for 
many new commercial organizations. Fur- 
ther expansions are expected in 1958. 

Although still in an experimental stage, 
electronic controls for traffic and the family 
car appear just around the corner. Such 
representative organizations as the Ameri- 
can Automobile Association urged that these 
applications be expedited in the interest of 
highway safety. Electronic garage door 
openers already are on the market. 

The importance of electronics to our na- 
tional defense and to space explorations 
became more obvious as military expendi- 
tures on missiles skyrocketed. Electronics 
will be equally vital to the satellite program. 
About 23 per cent of defense procurement 
funds now go to electronic manufacturers. 



87 



■<-<-<■<<<<<-<«<<<<<-<■<-<-<■<<<■<<<<<<< < ■« < <<<<<■<<<<<■<■<< <<<<<< <<<-<-<HK 

This Year National Advertisers Will 
Take A New Look At Syndication 

<-<-<<<<<<<<< < <<<-<-<■<■<<■<<<<<<<<<<<-<<<<<<<<<<<<<<<■ 



SOMETIMES familiarity breeds respect, 
at least it looks that way insofar as the 
television film industry goes. We have suffi- 
cient evidence to predict that this year will 
be known as the year that national adver- 
tisers took a new look at syndication— and 
liked what they saw. 

Until recently national advertisers bought 
very few syndicated film programs and when 
they did it was in only a limited number 
of markets. In January, 1956, ABC Film 
Syndication's client list included only 10 na- 
tional advertisers. Two years later the list 
included thirty-two national sponsors, an in- 
crease of 220 per cent. Of equal significance 
is the fact that these national sponsors con- 
tracted for a firm 52 weeks of programming 
whereas in the past the average contract 
with a national sponsor was seldom for 
more than 26 weeks. We are convinced that 
national advertisers are becoming more and 
more sold on the values of spot film pro- 
gramming and that their ranks will increase. 

Naturally, the paramount question is 
"What has brought about this change?" 

# 

First, let's examine the economic situa- 
tion. All media costs are high and getting 
higher and in order to get the maximum 
mileage from every advertising dollar, adver- 
tisers are becoming more critical of their 
expenditures. Astute TV advertisers recog- 
nize that the use of syndicated film to boost 
sales in weaker areas is more efficient than 
blanketing the entire country regardless of 
particular market needs. 

National advertisers are able to target 
their TV with spot film programs and fur- 
ther are able to select the program they 
want. 

Another factor which has arisen to make 
national advertisers more favorably dis- 
posed toward syndication is the response to 
syndicated film from the field. Many local 
advertisers ( car dealers, electric appliance 
retailers, etc. ) who get co-op money from 
their national suppliers have used this 
money successfully by sponsoring syndicated 
films. Their success stories have been re- 
layed to the national suppliers with increas- 
ing frequency. No one can argue with the 
fact that syndicated film is the only medium 




By 

GEORGE T. 

SHUPERT 

President 
ABC Film Syndication 



which offers high quality production for lo- 
cal use. 

Another source of information for na- 
tional advertisers is the success enjoyed by 
their regional competitors who are heavy 
buyers of syndicated film. A regional brew- 
ery such as Rheingold in New York and a 
regional dairy such as H. P. Hood & Sons 
in New England provide very stiff competi- 
tion for their national counterparts. 

Another important factor which has con- 
tributed to the "new look" is in the area of 
time availabilities. Until recently national 
advertisers thought that they couldn't get 
prime time for spot programming. They were 
reluctant to buy the fringe time in the early 
or late evenings because they thought that 
these times couldn't deliver sufficient au- 
dience. Both theories are all wrong and na- 
tional advertisers are beginning to realize 
this. 

# 

Local station support is another important 
factor which should not be overlooked by 
the national advertiser in his consideration 
of TV programming. The amount of pro- 
motion and merchandising support which a 
station will make available to a syndicated 
film sponsor is greater than that available 
to a network sponsor. Promotion helps to 
build audiences, build ratings and increase 
the sponsor's opportunities to make sales. 

Of course, there are many more factors 
which have helped to raise the stature of 
syndicated film with national advertisers 
other than those already mentioned— high 
standards of production, great variety of 
programming types, big star names. I would, 
however, like to close with this prediction: 

In the 1958-1959 season, I am confident 
that 15 to 20 more national advertisers who 
hitherto have been network users only will 
turn to syndication as the only answer to 
their specific sales needs. National advertis- 
ers who have "sampled" syndication will be 
back for bigger portions. 



m 




THE 



JEANNIE CARSON SHOW 



90 



<<< < < < < < <<<<<< <<< <<<<<<< <<<<<<<<<<<< < < < <<<<< <<<<< < <<<<<<<<<< 

TV Film Looks Bright, But Salesmen 
Hold Key To Its Future Performance 

<< << < < << <<<<<<<< < <<<<<<<<<<<<<< < < < <<<<<<<<<<<< 



IN any discussion regarding salesmen it 
would be unrealistic for me to look at 
the sales personnel situation without first 
sending off a salvo in tribute to those "pros" 
who are currently selling film at a rate far 
beyond early industry predictions. I have 
worked with, and against, the best equipped 
men to be found in any business. They are 
smart, personable, forceful, and their knowl- 
edge of the broadcasting business is far- 
ranging. 

I have a great admiration for my col- 
leagues and our competition and, at the 
same time, an intense curiosity about who 
will replace them when they move into ad- 
ministrative work or retirement. Most of the 
people I know come either from broadcast- 
ing or motion pictures. They were the first 
in a young industry and since everyone was 
starting at the same time there was toler- 
ance for mistakes and early misconceptions 
about the selling of television film programs. 

Then was then, however, and today there 
is a great sophistication to be found in the 
business of selling films for television. The 
men who are selling know their profession; 
they know their product so thoroughly they 
can offer it in a wide variety of appealing 
manners. 

Because the selling of film programs has 
become so highly developed, it is time for 
us to let the present take care of itself and 
expend some thought on the future. And in 
a business where there is such intense com- 
petition for the advertising dollar, the dif- 
ference between success and failure will rest 
in the sales department. For that reason, 
CBS Television Film Sales has embarked 
on a Sales Training Program. 

When we look for a man to go into film 
sales today, we look for a man who has a 
proven record of success in this field. If we 
can't find him, rather than convert someone 
who has been trained to sell another prod- 
uct, we prefer to take a young man and 
train him our way. It has been CBS' notion 
for some time that the best executives are 
those who have started at an early age and 
have grown up with our company. 

Consequently, in the past few months, 
when we have increased our sales force 27 




By 
JOHN F. HOWELL 

Gen. Sales Manager 
CBS Television 
Film Sales, Inc. 



per cent, half of the personnel hired have 
had no previous television experience. They 
were brought to New York for an intensive 
training course in the home office and then 
assigned to their particular offices. They are 
going to have a rough time of it for awhile. 
They will be competing in the field with 
salesmen who have been highly effective for 
many years. But if they stick with it— and 
I'm convinced they will— they will be among 
the key men in CBS Television Film Sales 
in the years to come. 

We have several goals in our training 
program. First, we teach the man to know 
his company. He meets the key executives, 
converses with department heads, spends 
time in each area of our operation. If he 
is transferred 3,000 miles away, and a prob- 
lem arises, he knows whom to call. This is 
basic, but it serves two important functions. 
It gives the new account executive a reali- 
zation of the service staff behind his line 
operation. Secondly, his indoctrination gives 
him the feeling that he is a company man, 
and I mean that in its finest sense. We want 
the new account executive to realize that he 
is CBS, and not simply a toiler in a remote 
outpost of some big New York company. Be- 
yond that we try to instill three cardinal 
strengths in our account executives: 1) 
Know your product, 2) Know your client's 
problems, and 3) Solve your client's prob- 
lems with our product. 

We at CBS Television Film Sales are 

bullish about the future of television film, 
at the national, regional, and local levels. In 
just a few years we have seen it grow from 
a business where we were offering two ob- 
scure musicals to a point where we are 
now offering one hour originals and the best 
product ever turned out in Hollywood. The 
growth in dollars and in the quality of our 
product has been fantastic. 



91 







92 



•<-<-<-<■<■<■<■< * < < < <■<- < -< « ■<- < -<- < - < ■<■< <<<<< < <<<<<«-< < <<<<<<<<<<<<■<- < ■<< <■<■ « 

Independent Operation Puts Mark 
Upon The Present And Future Of Radio 

■ < ■ < <<<<<<<< < <<<<<<<«< < ■ < ■ < ■ <<<<<< <■<-<■<-<■<■ « ■<■<■<-<■<-<-<-< 



rpHE shape of the present and immediate 
A future of radio is independent. Our 
own experience is that since we elected to 
program our radio stations locally a little 
over a year ago, these stations have known 
their greatest year. Ratings are up, sales 
have increased, and studies show us that 
the Westinghouse stations, as independents, 
more closely conform to the audience's con- 
ception of the ideal station. 

Now, some will counter that all radio is 
up. True, but independents have shown the 
most dramatic rate of climb. 

Adam Young's recent Pulse examination 
of the top 25 markets confirms our own 
findings. This analysis was based upon the 
ratings from 6:00 a.m. to 6:00 p.m., Mon- 
day through Friday. In November of 1952, 
the number one station in each of these 
markets was affiliated with a network. Four 
years later, in 1956, a local independent sta- 
tion was tied or in first place in 13 of these 
markets and, in the latter part of 1957, 
the independents occupied first place in 21 
of the 25 markets. 



* 



However, independent radio takes many 
different forms. What outline will the long- 
range successful ones assume? 

Music and news are the two key com- 
ponents of independent radio operation. 
Since they possess these elements in com- 
mon it might be concluded that all inde- 
pendents would sound alike. We deny that 
this is an inescapable conclusion. We be- 
lieve that with the addition of a strong 
service element and through the use of 
creative and aggressive methods you can 
end up having as many differences in qual- 
ity and acceptance between radio stations 
in a market as you can among newspapers 
in the same city, all of whom present the 
same community news; all use modern 
printing presses, have access to the same 
wire services, employ similar distribution 
services, and make broad use of feature, 
editorial and supplement services. 

We think of the programming of our 
radio stations as a major effort. Each pro- 
gram is individually produced. Records are 
carefully selected. We include the top hits 




By DONALD H. 
McGANNON 

President 

Westinghouse 

Broadcasting Co. 

of the day, but never exclusively. With 
them are included many standards, up-and- 
coming tunes, regional favorites, and others. 
Extremely important is that difficult-to-de- 
fine quality we call pacing, that subtle se- 
lection that provides a pleasing progression 
of numbers. Add to all this the effective 
use of personalities with deep sensitivity 
for the local touch and you achieve some- 
thing that is different from the mechanical 
methods you hear so much about. Program- 
ming by rote overlooks the vital factor of 
local human interest. 



* 



Independent radio has a flexibility that 
lends itself to the immediacy that effective 
news presentation requires. You can go on 
the air at once, there is no waiting for the 
presses to roll with the next edition, nor, 
in the case of week-ends, any holdover until 
the Monday morning editions. WBC uses 
every source of news supply at our com- 
mand, but mainly we rely upon strong local 
reportorial staffs. Our Washington Bureau 
supplies stations with a steady stream of 
local interpretations of national news, an 
ingredient that no other news service can 
supply. 

It isn't enough just to entertain. You must 
enlighten and inform as well. The successful 
station must be public spirited and this is 
manifested by an interest in and concern 
for the community. This creates a chain 
reaction. The concern is communicated to 
the community and the station becomes 
more than a pleasant companion, it grows 
into a trusted friend as well. 



* 



It's the extra something that makes the 

difference. That's why we say, "Broadcast- 
ing is most effective on stations that have 
won the respect and confidence of the 
communities they serve." 



93 



SPLENDEX ENTERPRISES 

ANNOUNCES 
IN PREPARATION* 

THE FRANCES LANGFORD SHOW 

A Half Hour Series Filmed In Color 



produced by 

CHARLES WICK 



* Two episodes completed with the following guests 

Bob Hope Julie London 

lu i_ «\w T7 » ™r> • George Sanders 

Hugh Wyatt Earp O Brian _ , 

Edgar Bergen 

Jerry Colonna Charlie McCarthy 

^ -r, Effie Klinker 

lony Romano LL 

Bobby 1 roup 

Murray McEachern The Four Freshmen 

David Rose and his Orchestra 



94 



«<<<<<<^<<<<<<<<<< <<<<<< - < - < ■ < ■ < ■ « ■ < «<<<<< <<< <<<<<-<-<<<<< << < -< -< -^< 

High Quality Is Essential Basis Seen 
Sparking Future TY Film Production 

< ■ <<<<<<« <<<<< << «<<< < <<<<< < << < <<<<<<<<<< < < < « 



fT^HE future of television film, from the 
point of view of film buyers as well as 
film makers, hinges largely on one ques- 
tion, "How high a level of quality can we 
achieve?" The effectiveness of film pro- 
gramming has proved itself over and over 
again; the ranks of its users are constantly 
growing. The years of "struggle for sur- 
vival" are long since past. The focus for 
the future is now concentration on making 
each series we produce the finest, strongest, 
most exciting program possible. 

Since 1956, Ziv Television Programs, Inc. 
has increased its budget for development 
and production from $8,000,000 to $16,- 
000,000. That we have doubled our pro- 
gramming outlay has a significance far 
greater than that of indicating the growth 
of our own company. It is the surest sign 
that the television film industry is now 
fully geared to provide advertisers and 
broadcasters with programs that meet the 
highest standards. 

We have seen the costs of creating qual- 
ity programs mount steadily over the years. 
We know that the spiral cannot continue 
upwards to infinity. We must recognize the 
realistic limits on advertiser appropriations 
and be prepared to deliver outstanding pro- 
grams within those limits. 

To do this requires great resources on 
the part of the producer— resources of tal- 
ent, experience and creativity as much as 
those of physical facilities and financial 
solidity. 

Now, with such new series as "Target" 
and "Bat Masterson" before the cam- 
eras, and with others in various pre-produc- 
tion stages, we will have an even greater 
flow of quality product coming from the 
Ziv studios and from our location sites 
around the world. 

This flow concept, I believe, is vital to 
our solution of the quality price dilemma. 
One of the great problems that has per- 
plexed the industry has been the seasonal 




By JOHN L. SSNN 

President 
Ziv Television 
Programs, Inc. 



nature of buying and selling. With a peak 
of production and selling activity m the 
summer and spring months, there have been 
many instances of properties being rushed 
into the air before they were ready. 

The concept that has guided our produc- 
tion and sales planning in the past few 
years has been to put creative work on a 
year-round basis. Time is a crucial ingredi- 
ent in producing outstanding programs. 
There must be adequate time for the de- 
velopment of the program idea, for testing 
and experimentation. The search for the 
right stars, stories, directors; the adequate 
research and planning that are needed to 
make a program authentic and exciting; 
the careful dovetailing of all the many de- 
tails of creating a series; these vital aspects 
of production cannot be hurried. 

We have now achieved our goal of 
twelve-months-a-year creative work and 
have instituted a program of year-round 
sales efforts. 

I can report that these policies have been 
tremendously successful. Advertisers and 
agencies have proved to be eager to seri- 
ously consider and commit for outstanding 
new programs, no matter what the month 
of the year. 

I think we can accept this response from 
.advertisers as a sure sign that the seasonal 
nature of programming needs has been 
exaggerated. Produce a series whose pro- 
duction values and conception have excep- 
tional audience appeal and advertisers will 
be interested in any season. 

The balancing of production and sales 
activity throughout the year is, I feel, one 
of the most important developments in the 
television film industry's march to maturity. 



95 



, 




CL 
AWARDS 



;f;P :!: -';:i; « 






CAL PERIEY 
San Francisco 



BOYD IAWLOR 
Chicago 



JOE MATTHEWS 

Bill CARPENTER 

P. O. Box 11296 

Norfolk, Va. 



JOHN OILMORE 

527 Madison Ave. 

New York City 



■ •■ 

. ' .■.-:■ 



m : ? : .^ 



96 



■<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<«<<<<< 

OUTSTANDING INDUSTRY EVENTS 

DURING 1957 

<<<<<<<<<<<<<<<<<<<<<<<<<<<< # <<<<<<<<<<<<<<<<<<<<<<<<<<<< 




CBS-TV aired a filmed interview with Russia's Nikita 
Khrushchev, an electronic break-through of the Iron Curtain. 
Queries were posed by (r. to 1.) Daniel Schorr, B. J. Cutler, 
Stuart Novins. The show was aired on June 2, 1957. 




MBS was sold on July 25, 1957. Signing deal are (1. to r.) 
Thomas F. O'Neil, president of RKO Teleradio, seller, and 
Paul Roberts, heading buying group. Roberts served as MBS 
president, left web in February, 1958. 
•<-<■<<<<<<■<■<■<<<<< < ■<■<■<-«■<<<<■«<< < <<<■<■«<«<<■«■<■<<<<<<<< << <<<< < -< 

97 



NBC Radiol new salesvertising plan solves an impor- 
tant problem for national advertisers with moderate 
budgets. That is, how to activate all units of the distri- 
bution pipe-line in a marketing program. 

salesvertising magnifies the value and impact of an 
advertiser's network radio campaign, by getting greater 
action from his sales forces, wholesalers and retailers — 
to the point of stimulating local dealer tie-ins at local 
dealer expense! 

PROOF For Waverly Fabric's first campaign, 2,376 stores 
bought 13,000 spots on NBC Radio affiliates. Waverly had 
never used network radio before ...now slates 80% of its 
budget to NBC Radio. 

PROOF 5,000 local tie-in spots were placed by Evinrude 
dealers on NBC Radio's affiliated stations. "This year's 
NBC Radio schedule will be h0% higher," says Evinrude. 

PROOF Prior to 1957, only 8% of North American Van 
Line agents used local radio. Due to NBC Radio's sales- 
vertising, 81% of NAVL's key agents now tie-in locally. 

Retail tie-ins are just one phase of the activation gen- 
erated by salesvertising. Everyone — right down the 
line — shares the excitement of a close-knit selling 
campaign planned to achieve benefits for all. 

SALESVERTISING 

SETS MARKETING IN MOTION FOR YOU! 

salesvertising plans are custom-designed for each 
advertiser. Your inquiry is invited for details and suc- 
cess stories in other industries. 

salesvertising is an innovation in efficient marketing, 
developed by the nbc radio network. 



98 





RADIO 
NETWORK 



« ■< <<«<■«< < < < < ■<■<-<■«■<■< < < <■<■<■<■<■ < ■<-<-<-<-<-<■<■< <«<<■<<■<<<<<<<<<< «■<■<-< 

Radio and Television 

TELEPHONE NUMBERS 

in New York 



<- < ■< < < < <■<■<■ < ■<■ < < < <-<-<■<■<-<■<■< <<«« 
AM Radio Stations 

WABC SUsquehanna 7-5000 

WBNX MEIrose 5-0333 

WCBS . PLaza 1-2345 

WEVD PLaza 7-0880 

WFAS WHite Plains 9-6400 

WGBB FReeport 9-1400 

WHLI Olympic 8-1100 

WHOM Circle 6-3900 

WINS JUdson 2-7000 

WKBS Pioneer 6-6700 

WLIB MOnument 6-1800 

WMCA ..MU 8-1500 

WMGM .MUrray Hill 8-1000 

WRCA Circle 7-8300 

WNEW .YUkon 6-7000 

WNRC New Rochelle 6-0800 

WNYC WHitehall 3-3600 

WOR LOngacre 4-8000 

WOV Circle 5-7979 

WPOW YUkon 4-4600 

WQXR LAkawanna 4-1 100 

WWRL DEfender 5-1600 

FM Radio Stations 

WABC-FM SUsquehanna 7-5000 

WBAI-FM TEmpleton 8-3355 

WCBS-FM PLaza 1-2345 

WFAS-FM WHite Plains 9-6400 

WBFM LExington 2-4927 

WHLI-FM IVanhoe 1-8000 

WMGM-FM MUrray Hill 8-1000 

WRCA-FM Circle 7-8300 

WNYC-FM WHitehall 3-3600 

WOR-FM LOngacre 4-8000 

WQXR-FM LAckawanna 4-1100 

Television Stations 

WABC-TV SUsquehanna 7-5000 

WABD LEhigh 5-1000 

WATV BArclay 7-3260 

WCBS-TV PLaza 1-2345 

WRCA-TV Circle 7-8300 

WOR-TV LOngacre 4-8000 

WPIX MUrray Hill 2-6500 

National Networks 

American Broadcasting Co... SUsquehanna 7-5000 

Columbia Broadcasting System PLaza 1-2345 

Keystone Broadcasting System. ..... .Eldorado 5-3720 

Mutual Broadcasting System BRyant 9-7600 

National Broadcasting Co Circle 7-8300 

Station Representatives 

Avery-Knodel, Inc JUdson 6-5536 

Charles Bernard Circle 6-7242 

Hil F. Best LExington 2-3783 

John Blair & Co PL 3-4250 

Blair-TV, Inc TE 8-5800 

Guy Bolarni MUrray Hill 5-1 300 

The Boiling Co., Inc PLaza 9-8150 

The Branham Co MUrray Hill 2-4606 

Bum-Smith Co., Inc MUrray Hill 2-3124 

CBS Radio Spot Sales PLaza 1-2345 

CBS TV Spot Sales PLaza 1-2345 

Henry I. Christal MUrray Hill 8-4414 

Thomas F. Clark Co. Inc PLaza 5-0376 

Continental Radio Sales LExington 2-2450 

Donald Cooke, Inc MUrray Hill 2-7270 

Devney & Co MUrray Hill 7-5365 

Everett-McKinney, Inc. . . PLaza 3-9332 

Forjoe & Co., Inc JUdson 6-3100 

Melchor Guzman Co., Inc Circle 7-0624 

H^R Representatives, Inc OXford 7-3120 

Headley-Reed Co MUrray Hill 5-8701 

George P. Hollingbery Co.. . ..OXford 5-5560 

The Katz Agency, Inc. PLaza 9-4460 

Robt. S. Keller, Inc WA 4-6599 

Joseph Hershey McGillvra, Snc MUrray Hill 2-8755 

Robert Meeker Associates, Inc. . .MUrray Hill 2-2170 



* 



«■«■«■<■<<<-<-<-<-<-«<««■<■<-<-<-<-« 

NBC Spot Sales Circle 7-8300 

Pan American Bcstg. Co MUrray Hill 5-1300 

John E. Pearson Co PLaza 1-3366 

Peters, Griffin, Woodward YU 6-7900 

Edward Petry & Co., Inc.. MUrray Hill 8-0200 

Radio-TV Representatives MUrray Hill 8-4340 

Rambeau, Vance, Hopple, Inc MUrray Hill 6-5940 

Paul H. Raymer Co., Inc PLaza 9-5570 

Venard, Rintoul & McConnell MUrray Hill 8-1088 

Walker-Rawalt Co., Inc MUrray Hill 3-5830 

Weed & Co PLaza 9-4700 

Adam J. Young, Jr., Inc PL 1-4848 

Advertising Agencies 

Anderson & Cairns, Inc MUrray Hill 8-5800 

N. W. Ayer & Son, Inc PL 7-5700 

Ted Bates & Co JUdson 6-0600 

Batten, Barton, Durstine & Osborn. . .ELdorado 5-5800 

Benton & Bowles, Inc JU 2-6200 

Bryan Houston PLaza 7-6400 

Leo Burnett MUrray Hill 8-9480 

Calkins, & Holden PLaza 5-6900 

Campbell-Ewald Co., Inc.. MUrray Hill 8-3400 

Cohen & Aleshire OXford 7-0660 

Compton Advertising, Inc PL 4-1 1 00 

Cunningham & Walsh, Inc.. ..... MUrray Hill 3-4900 

Dancer-Fitzgerald-Sample ORegon 9-0600 

D'Arcy Advertising Co PLaza 8-2600 

Doherry, Clifford, Steers & Shenfield, 

Inc YUkon 6-6500 

Donahue Si Coe, Inc COIumbus 5-2772 

Doremus & Co. . WOrth 4-0700 

Dowd, Redfield & Johnstone MUrray Hill 8-1275 

Roy S. Durstine, Inc TEmpleton 8-4600 

Erwin Wasev, Ruthrauff 8c Ryan OX 7-4500 

William Esty & Co OXford 7-1600 

Foote, Cone & Belding MUrray Hill 8-5000 

Albert Frank-Guenther Law COrtlandt 7-5060 

Fuller & Smith 8, Ross, Inc MUrray Hill 6-5600 

Gardner Advertising Co COIumbus 5-2000 

Geyer Advertising, Inc.. PLaza 1-3300 

Grant Advertising OX 7-5800 

Grey Adv. Agency, Inc PLaza 1-3500 

Humphrey, Alley & Richards LExington 2-3020 

Kastor, Farrell, Chesley & Clifford, Inc.. PLaza 1-1400 

The Joseph Katz Co MUrray Hill 7-0250 

Kenyon & Eckhardt, Inc MUrray Hill 8-5700 

Ketchum, Mcleod & Grove MU 7-5640 

Abbott Kimball Co., Inc YU 6-7800 

Kudner Agency, Inc MUrray Hill 8-6700 

Al Paul Lefton Co., Inc MUrray Hill 9-7470 

Lennen & Newell, Inc MUrray Hill 2-5400 

MacManus, John 8> Adams PLaza 9-3221 

Marschaik & Pratt Co.. OXford 7-4250 

J. M. Mathes, Inc LExington 2-7450 

Maxon. Inc PLaza 9-7676 

McCann-Erickqson, Inc OXford 7-6000 

Emil Mogul Co., Inc TE 8-7100 

Morey, Humm & Warwick, Inc LOngacre 4-2240 

Morse International, Inc OXford 7-2100 

Needham, Louis 8. Brorby PLaza 7-0333 

Norman Craig & Kummel PLaza 1-0900 

Peck Adv. Agency, Inc PLaza 3-0900 

Product Services MUrrav Hill 7-0204 

Fletcher D Richards, Inc JUdson 6-5400 

St. George & Keyes YU 6-7575 

Sullivan, Stauffer, Colwell 8, Bayles. MUrray Hill 8-1600 

Tatham-Laird PLaza 1-4680 

J. Walter Thompson Co MUrrnv Hi'l 6-7000 

Geoffrey Wade OXford 7-9261 

Warwick & Legler, Inc MUrray Hill 4-5800 

Weiss 8. Geller, Inc PLaza 3-4070 

Young & Rubicam, Inc MUrray Hill 9-5000 

Publications 

Advertising Age Plaza 5-0404 

Advertising Agency LOngacre 5-3320 

Billboard, The PLaza 7-2800 

Broadcasting PLaza 5-8355 

Editor & Publisher BRyant 9-3052 

Film Daily BRyant 9-7117 

Printers* ink MUrray Hill 3-6500 



100 



# & TELEPHONE NUMBERS IN NEW YORK 

< « <<<< <<<«< <<<-<-<-<-<-<-<■« <<<<<<<<< «■«■<-< <<<<-<«-«<< « -<^r «« -^< 



RADIO-TV DAILY Wisconsin 7-6336 

Sales Management LExington 2-1760 

Sponsor MUrray Hill 8-2772 

Standard Rate & Data Service MUrray Hill 9-6620 

Television Age Plaza 1 -1 1 22 

Television Magazine PLaza 3-9944 

Tide PL 7-2800 

Variety Luxemburg 2-2700 

News Associations 

Associated Press PLaza 7-1111 

International News Service MUrray Hill 7-8800 

Press Association, Inc PLaza 7-1111 

Reuters BRyant 9-8558 

United Press Associations MUrray Hill 2-0400 

Talent Agencies 

Affiliated Artists PL 5-3990 

Columbia Artists Management, Inc Circle 7-6900 

Consolidated Concerts Corp CO I ambus 5-3580 

General Artists Corp Circle 7-7543 

William McCaffrey Agency. ELdorado 5-1076 

Music Corp. of America PLaza 9-7500 

Marjorie Morrow CHickering 4-0644 

William Morris Agency, Inc JUdson 6-5100 

National Concert & Artists Corp PLaza 9-6000 

Robbins Bros MUrray Hill 7-2033 

Shaw Artists Corp MUrray Hill 8-2230 

Organizations 9 Unions and 
Government Agencies 

Actors' Equity PLaza 7-7660 

Advertising Federation of America Circle 6-2431 

AAAA LExington 2-7980 

American Communications Assn.. .. COrtland 7-1374 

American Federation of Musicians PLaza 8-0600 

AFTRA MUrray Hill 7-1810 

ASCAP MUrray Hill 8-8800 

AMP PLaza 9-8470 

AWRT ELdorado 5-7281 

Broadcast Music, Inc PLaza 9-1500 

Country-Western Music B'casters Assn CO 5-3530 

Federal Communications Comm.. .. .WAtkins 4-1000 

Federal Trade Commission COrtland 7-7100 

Institute of Radio Engineers LE 5-5100 

Music Publishers' Protective Association. PLaza 1-1930 

NAPA Circle 7-8194 

NATAS JU 6-3833 

Professional Music Men, Inc COIumbus 5-7362 

RAB MU 8-4020 

SESAC, Inc JU 6-3450 

Song Writers' Protective Assn Circle 6-2536 

Station Representatives Assn MUrray Hill 5-4141 

TvB MUrray Hill 8-021 5 

Writer's Guild of America PLaza 7-3317 

Radio-TV Program and 
Transcription Cos. 

Advance Television Pictures Service. ... Circle 5-6873 

Air Features. JUdson 6-8500 

Alton Alexander Productions LO 8-3100 

American Institute Food Products. ... .JUdson 6-7600 

Audio-Video Recording Co PLaza 7-3091 

Barry & Enriqht TEmpleron 2-8600 

Basch Radio & TV Productions MUrray Hill 2-8877 

V. S. Becker Advtg. Service MUrray Hill 2-0777 

The Bruce Chapman Co Wisconsin 7-9244 

Cineffects, Inc. .Circle 6-0951 

Coastal Recording Co Circle 6-3900 

Frederic Damrau, M.D PLaza 5-3638 

Decca Records, Inc COIumbus 5-2300 

Roy DeGroor, Consultants, Inc.. .. .MUrray Hill 7-6865 

Empire Broadcasting Corp PLaza 9-4500 

Walt Firmer Prodns OX 7-3322 

Gale, Inc PLaza 7-7100 

General Artists Corp Circle 7-7543 

Jotin E. Gibbs 8. Co PLaza 7-5959 

Harry S. Goodman Radio Productions. ... PLaza 5-6131 

Arthur Henley Productions PLaza 5-7145 

Goodson-Todman Prodns PL 1-0600 

Hummert Radio Features JUdson 6-8500 

Keystone Broadcasting System, Inc PLaza 7-1460 

Lang-Worth Feature Programs, Inc JUdson 6-5700 

Charles Michelson, Inc PLaza 7-0695 

William Morris Agency, Inc JUdson 6-5100 

Motion Picture Stages, Inc PLaza 3-4840 



Music Corp. of America PLaza 9-7500 

Muzak Corp ORchard 4-7400 

NBC Radio Recording Div Circle 7-8300 

National Concert & Artists Corp PLaza 9-6000 

Project-O-Fex MU 7-1 881 

Pyramid Productions, Inc PLaza 1-0430 

Radio Artists Corp MUrray Hill 8-0940 

Radio Features of America JUdson 2-5130 

Reemack Enterprises, Inc Circle 6-7300 

Reeves Sound Studios, Inc ORegon 9-3550 

Rockhill Radio PLaza 9-7979 

SESAC, Inc JU 6-3450 

K. R. Smith Rye, N. Y., RYe 7-1322 

Richard Stark & Co REgent 7-9608 

Talent Associates PL 3-1030 

Television Screen Productions, Inc. .MUrray Hill 2-8877 

Transfilm, Inc JUdson 2-1400 

United Press Associations MUrray Hill 2-0400 

Thomas J. Valentino, Inc Circle 6-4C75 

Chick Vincent Co ELdorado 5-0734 

Roger White Productions PLaza 5-3560 

Wolf Productions PLaza 5-2050 

World Broadcasting System, Inc.. .M'Urrav Hill 8-4700 

Wright, Wynn Associates PLaza 3-4417 

Frederic W. Ziv Co., Inc MUrray Hill 8-4700 

TV Film Producers- 
Distributors 

ABC Film Syndication, Inc LA 4-5050 

M & A Alexander Productions TR 3-51 15 

Associated Artists Productions, Inc MU 6-2323 

Associated Program Service OR 4-7400 

Atlantic Television Corp JU 2-1287 

Barnett International Forwarders CI 5-6080 

Barry & Enright Productions, Inc TE 2-8600 

Bray Studios, Inc CI 5-4582 

British Information Services CI 6-5100 

California National Productions, Inc CI 7-8300 

C & C Television Corp PL 1 -6800 

CBS-TV Film Sales, Inc PL 1-2345 

Frank Cooper Associates PL 1-0725 

Shamus Culhane Productions, Inc MU 2-6812 

Demby Productions, Imc PL 9-2495 

Phil Davis Musical Enterprises, Inc CO 5-8148 

Economee Television Programs MU 8-4700 

Elliot-Unger-Elliot, Inc JU 6-5582 

Flamingo Films MU 8-4800 

Fortune Features, Inc LO 4-5592 

Filmways, Inc PL 7-1800 

Fremantle Overseas Radio & Television. .. .MU 7-4344 

W. J. German, Inc LO 5-5978 

Goldswan Productions, Inc CI 7-3380 

Harry S. Goodman Productions PL 5-6131 

Guild Films Company, Inc MU 8-5365 

The Jam Handy Organization, Inc JU 2-4060 

Hollywood Television Service, Inc JU 6-1700 

Sandy Howard Productions JU 6-6610 

Interstate TV Corporation MU 8-2545 

Robert Lawrence Productions, Inio JU 2-5242 

MCA-TV PL 9-7500 

MGM-TV JU 2-2000 

Charles Michelson, Inc PL 7-0695 

Modern Teleservice, Inc OX 7-2753 

Motion Pictures for Television, Inc PL 3-5600 

Movietonews, Inc CO 5-7200 

MPO Productions, Inc MU 8-7830 

National Screen Service Corp CI 6-5700 

National Telefilm Associates, Inc PL 7-2100 

Official Films, Inc PL 7-0100 

Paramount Television Productions, Inc BR 9-8700 

.Penthouse Sound Studios of V. J. Nolo JU 6-0040 

Reeves Sound Studios, Inc OR 9-3550 

RKO Television JU 6-5050 

Hal Roach Studios CI 5-4135 

Sarra, Inc MU 8-0085 

Walter Schwimmer, Inc EL 5-4616 

Screencraft Pictures, Inc MU 7-501 1 

Screen Gems, Inc PL 1 -4432 

Sound Masters, Inc PL 7-6600 

Sterling Television Co., Inc ME 3-6300 

Transfilm Incorporated JU 2-1400 

Television Programs of America, Inc PL 5-2100 

Trans-Lux Television Corp PL 1-3114-5 

UPA Pictures, Inc PL 8-1405 

Universal Pictures Co., Inc., Television. PL 9-8000 

Van Praag Productions PL 7-2687 

George Wallach Productions JU 6-2000 

Ziv Television Programs MU 8-4700 

Maurice H. Zouary TV Productions CI 6-4821-2 



101 



«<<<<<<<<<<<<<<<<<<<<<< < <<<<<<< < <<<<<<<<<<<<<<< << <<<<<<<<<< 



CHICAGO 



Telephone Numbers 

<-<<<<<<<<<<<<<<<<<<<<<<<<<<< * <■<<<<<<««■<<<<<<<«<««<<< 



AM Radio Stations 

WAAF RAndolph 6-1932 

WAIT „ FRanklin 2-0660 

WBEE NO 7-4124 

WB#M WHitehall 4-6000 

WCPL .MOhawk 4-2400 

V/CRW Dl 8-4440 

WEDC ....CR 7-4100 

WGES SAcramento 2-1700 

WGN .Michigan 2-7600 

WHFC .CLiffside 4-7411 

WIND .WHitehall 4-2170 

WIJJD .STate 2-5466 

WLS .MOnroe 6-970© 

WMAQ .Superior 7-8300 

WSBC MOnroe 6-9060 

FM Radio Stations 

WEAW .UN 4-4606 

WEFM .STate 2-1357 

WFMT STate 2-5668 

WSEL ANdover 3-6767 

TV Stations 

WBBM-TV WHitehall 4-6000 

WBKB .......................... ANdover 3-0800 

WGN-TV Michigan 2-7600 

WNBQ Superior 7-8300 

National Networhs 

American Broadcasting Co.. ANdover 3-0800 

Columbia Broadcasting System. .... WHitehall 4-6000 

DuMont Television Network.... .SUperior 7-0100 

Keystone Broadcasting System. ........ .STate 2-6303 

Mutual Broadcasting System. ...... .WHitehall 4-5060 

National Broadcasting Co.. ........ . .SUperior 7-8300 

Station Representatives 

Avery-Knodel, Inc .WHitehall 4-6869 

Hil F. Best Co STate 2-5096 

John Blair & Co.. .. SUperior 7-8659 

The Boiling Co ...WHitehall 3-2040 

The Branham Co. CEntral 6-5726 

Broadcast Time Sales STate 2-1405 

Burke-Stuart DEarborn 2-6685 

Bum-Smith Co CEntral 6-4437 

CBS Radio Sales WHitehall 4-6000 

Thomas F. Clark Co.. .STate 2-1 663 

Crosley Broadcasting Corp. STate 2-6693 

Everett-McKinney, Inc. .............. SUperior 7-9052 

Porjoe & Co DEIaware 7-1874 

Gill-Perna, Inc FRanklin 2-8665 

Headiey-Reed Co FRanklin 2-4686 

George P. HoUingbery. DEarborn 2-6060 

H-R Representatives Financial 6-6440 

The Katz Agency MOhawk 4-7150 

Robt. S. Keller, Inc STate 2-5096 

Joseph Hershey McGiilvra, Inc.. ...... STate 2-5282 

Robert Meeker Associates. Inc. CEntral 6-1742 

Notional ireadcasting Ce. ......... . SUperior 7-8100 

John E. Pearson Co STeto 2=7494 

Peters, Griffin, Woodward, Inc FRanklin 2-6373 

Edward Petry & Co., Inc.. ........ .WHitehall 4-0011 

Radio-TV Reps., Inc Financial 6-0982 

Paul H. Raymer Co. SUperior 7-4473 

Sears & Ayer. Inc. SUperior 7-8177 

Venard, Rintoul & McConnell STate 2-5260 

Walker Co. .ANdover 3-5771 

Weed & Co .WHitehall 4-3434 

Adam Young, Inc Michigan 2-6190 



Advertising Agencies 

Finlay, Marlty & Hodgson, 



Aisbrey, 

Inc. .......... 

N. W. Ayer & Son 



Financial 6-1600 

Inc. ............. Andover 3-71 1 1 



BBD&O Superior 7-9200 

Beaumont & Hohman RAndolph 6-6181 

Bozell & Jacobs, Inc. .... ........ CEntral 6-0870 

Leo Burnett Co., Inc... .CEntral 6-5959 

Campbell-Ewald Co CEntral 6-1946 

Campbell-Mithun Inc. DEIaware 7-7551 

Dancer-Fitzgerald-Sample . . Financial 6-4700 

Doremus & Co.. ....... . CEntral 6-9132 

Erwin Wasey, Ruthrauff & Ryan Financial 6-1833 

W. B. Doner & Co ANdover 3-7800 

Foots, Cone ©• Belding. SUperior 7-4800 

Frank, Clinton E., Inc WHitehall 4-5900 

Albert Frank-Guenther Law, Inc.. .. .DEarborn 2-6424 

Fuller & Smith & Ross ANdover 3-5039 

Goodkind. Joice & Morgan, Inc. .... .SUperior 7-6747 

Gordon. Best. Co., Inc STate 2-5060 

Grant Advertising, Inc.. .SUperior 7-6500 

Henri, Hurst & McDonald, Inc.. ..... .FRanklin 2-9180 

Robert Kahn & Assoc. Inc.. ........ .DEIaware 7-5480 

H. W. Kastor & Sons Advertising Co... CEntral 6-5131 
MacFarland, Aveyard & Co.. ...... .RAndolph 6-9360 

Malcolm-Howard ANdover 3-6022 

Maxon, Inc. WHitehall 4-1676 

McCann-Erickson WEbster 9-3701 

Arthur Meyerhoff & Co.. DEIaware 7-7860 

C. L. Miller Co CEntral 6-9438 

Needham, Louis Brorby, Inc WHitehall 4-3400 

Olian & Bronner, Inc STate 2-3381 

O'Neil, Larson & McMahon . ANdover 3-4470 

Presba, Fellers & Presba, Inc CEntral 6-7683 

L. W. Ramsey Co. ................. . FRanklin 2-8155 

Roche. Williams & Geary. ... . . .RAndolph 6-9760 

R. Jack Scott WHitehall 4-6886 

Russel M. Seeds Co.. WHitehall 3-2133 

Tatham-Laird, Inc. ................ HArrison 7-3700 

J. Walter Thompson Co MOhawk 4-6700 

Wade Advertising Agency STate 2-7369 

Fdward H. Weiss & Co CEntral 6-7252 

Young & Rubicam. Financial 6-0750 

Radio-TV Program Prods. 

Columbia Records, Inc WHitehall 4-6000 

Decea Records, Inc MOhawk 4-4800 

Feature Productions Michigan 2-601 S 

L. S. Toogood Recording Co CEntwI 6-S27I 

William Morris Aaency WHitehall 3-1744 

Jewell Radio & TV Productions MOhawk 4-5757 

Jules Power Prod. DEIaware 7-7422 

Les Lear Productions Corp RAndolph 6-0905 

Modern Recording Studio. Financial 6-4183 

Morton Radio Productions, Inc .. CEntral 6-4144 

Music Corp. of America .DEIaware 7-1100 

NBC Radio Recording Division SUperior 7-8300 

RCA Manufacturing Co.. .WHitehall 4-4600 

Walter Schwimmer Co. FRanklin 2-4392 

Standard Radio Trans. Service, Inc.. ... .STate 2-5322 

Hal Tate Radio Productions AiNdover 3-6520 

Ziv Television Programs, Inc.. .......... -WH 4-1030 

News Agencies and Ass 3 ns 

Associated Press STate 2-7700 

International News Service. DE 2-0427 

Press Associates, Inc. . . . ........ SUperior 7-0907 

RADIO-TV DAILY .......... . DEarborn 2-6757 

United Press FRanklin 2-9000 

City News Bureau... STate 2-8100 

Community News. .RAndolph 6-0002 

TV Film Producers-Dist. 

Walter Schwimmer, Inc FR 2-4392 

Screencraft Pictures, Inc HA 7-9660 

Television Programs of America, Inc. ...... DE 2-0123 

UPA Pictures, Inc AN 3-7566 

Van Praag Productions. WO 2-4896 



102 



<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<■<<<<<■<■<■-<■«<« 

WASHINGTON 

Telephone Numbers 

•<-<-<«-««<<<<<<<-<<<<<<<<<<<< #• ««<■«-«<<«<«■ < <<< < < < < < <<-<• 



Federal Departments 
and Agencies 

American National Red Cross REpublie 

Archives, National REpublie 

Business and Defense Services 

Administration .STerling 

Capitol, U. S. (Senate, House) CApitol 

Census, Bureau of The. LUdlow 

Commerce, Department of .......... . .STerling 

Copyright Office, Library of Congress. .STerling 
Court of Customs and Patent Appeals. National 

Department of Defense . Liberty 

Air Force, Department of The. ..... .Liberty 

Army, Department of The. .... .Liberty 

Navy, Department of The. Liberty 

Defense Mobilization, Office of. ... .Executive 
Executive Mansion (White House). . .NAtional 
Federal Communications Commission. Executive 

Federal Trade Commission Executive 

Government Printing Office. ........ .STerling 

Interior, Department of The. ........ REpublie 

Justice, Department of REpublie 

Labor, Department of Executive 

National Labor Relations Board. .... .STerling 

National Research Council. ........ .Executive 

Patent Office .STerling 

Pott Office Department STerling 

Radio Correspondents Galleries (Senate and 

House of Representatives) CApitol 

State, Department of REpublie 

Supreme Court of the United States. .Executive 
United States Information Agency. ... REpublie 

U.S.M.C, AM-TV, Info. Div.... Liberty 

Ext 
White House ................. NAtional 



7-8300 
7-7500 

3-9200 
4-3121 
4-3000 
3-9200 
3-0400 
8-4696 
5-6700 
5-6700 
5-6700 

5 cCV 

3-3300 
8-1414 
3-3620 
3-6800 
3-6840 

i-m® 

7-8200 
3-2420 
3-7373 

! S!0<. 

'into 
3-3100 



4-3121 

3-164© 
7-8340 
5-6700, 
. 41056 
8-1414 



Non-Governmental 



Clear Channel Broadcasting Service. .Executive 3-0255 
National Association of 

Broadcasters DEcatur 2-9300 

National Press Club. ............... REpublie 7-2500 

RADIO-TV DAILY .......... EXecutive 3-4808 

Radio, Electronics-Television Manufacturers 
Association NAtional 8-3902 



Radio Corporation of America (Frequency 

Bureau and RCA Victor Die.) District 7-1260 

Westinghouse Broadcasting Co.. ..... . STerling 3-0901 

AM Radio Stations 

WARL KEnmore 6-9000 

WEAM JAckson 7-7100 

WFAN ........................... REpublie 7-8000 

WFAX JEfferson 2-0900 

WGAY ........................... . JUnlper 9-1050 

WGMS .......................... Executive 3-8676 

WINX POplar 2-4357 

WMAL KEIIogg 7-1100 

WOL HObart 2-3700 

WOOK REpublie 7-8000 

WPIK Overlook 3-3000 

WRC EMerson 2-4000 

WTOP EMerson 2-9300 

WUST HObart 2-001 1 

WWDC ..... ........... TUckerman 2-7600 

FM Radio Stations 

WASH District 7-1 356 

WBUZ REdwood 6-8000 

WGMS-FM Executive 3-8676 

WMAL-FM ....................... . .KEIIogg 7-1100 

WRC-FM ......................... . ADams 4-5400 

WTOP-FM EMerson 2-9300 

WWDC-FM .................... .TUckerman 2-7600 

Television Stations 

WMAL-TV ......................... KEIIogg 7-110® 

WRC-TV EMerson 2-4000 

WTOP-TV EMerson 2-9300 

WTT6 .STerling 3-5300 

News Services 

Associated Press .District 7-1500 

International News Service NAtional 8-1733 

United Press EXecutive 3-3430 

Networhs 

ABC ..............KEIIogg 7-1100 

CBS EMerson 2-9306 

MBS .STerling 3-3500 

NBC EMerson 2-4000 



■<■<-<-<-<-<-<-<-<-<-<-<-<-<-<■<■<■«■<■<■«■««■<■< < <■<« < <<«■<<<<<-<-<-<-<-<-<-<-< - <-<-<-<-<-<-<-<• 

LOS ANGELES 



Telephone Numbers 

<-<-<-<-<-<-<-< <<<<<<<<-<-<■<<<<< < <<<< $• <-<-<-<-<-<-<-<-<-<-<-<-<-< - <• « <■< < < <-<-« <« 

AM Radio Stations 

KABC NOrmandy 3-331 1 

KALI (Pasadena) RYan 1-7149 

KBIG Hollywood 3-3205 

KBLA (North Hollywood) STate 7-3619 

KDAY Hollywood 1 -9981 

KFAC WEbster 8-0161 

KFI DUnkirk 2-2121 

KFOX (Long Beach) NEvada 6-7868 

KFSG DUnkirk 9-1 141 

KGIL (Sherman Oaks) STate 4-6291 

KIEV (Glendale) Citrus 1-1133 

KLAC Hollywood 2-7271 

KRKD CApitol 5-41 16 

KFWB Hollywood 3-5151 

KGER (Long Beach) NEvada 6-4774 

KGFJ Hollywood 4-0201 

KMiPC Hollywood 9-5341 

KNX HOUywood 9-1212 

KPOP DUnkirk 8-2345 



KPOL WEbster 8-2345 

KRKD CApitol 5-4116 

KWKW (Pasadena) RYan 1-6744 

KXLA (Pasadena) .RYan 1-6991 

FM Radio Stations 

KABC-FM NOrmandy 3-331 1 

KBMS-FM (Glendale) .CHapmon 5-2090 

KCBH BR 2-7105 

KFAC-FM WEbster 8-0161 

KFMIU-FM WEbster 8-5233 

KFOX-FM NEvada 6-7868 

KGLA-FM DUnkirk 5-9966 

KHJ-FM HOUywood 2-2133 

KHOF-FM (Glendale) CHapman 5-5668 

KMLA-FM DUnkirk 2-8426 

KNOB-FM (Long Beach) HEmlock 8-5519 

KNX-FM .HOUywood 9-1212 

KRHM-FM .HOUywood 7-5167 

KUTE-FM .Citrus 4-7474 



103 



$ # TELEPHONE NUMBERS IN LOS ANGELES $ $ 

•<-<■<■ < < < < <-<-<■<■< < < < <-<-<-<-<-<■<<■<-<-<-<-<-<-<-<■<-<-<-<-<■<< < «« < «<■<-<-<-<-<-<-<•<-<•<-<- < -< 



KRKD-FM HOIIywood 5-2181 

KWKW-FM (Pasadena) RYan 1 -6744 

Television Stations 

KABC-TV NOrmandy 3-331 1 

KCOP Hollywood 2-731 1 

KHU-TV Hollywood 2-2133 

KRCA THornwall 5-7000 

KNXT WEbster 8-3000 

KTLA Hollywood 9-3181 

KTTV Hollywood 2-71 1 1 

Networks 

American Broadcasting Company. .. NOrmandy 3-331 1 

Columbia Broadcasting System Hollywood 9-1212 

CBS^Radio Hollywood 9-1212 

CBS Television— Television City. WEbster 8-3000 

Mutual-Don Lee Broadcasting 

System Hollywood 2-2133 

National Broadcasting Company Thornwall 5-7000 

Station Representatives 

American Jewish Broadcasting BRadshaw 2-7931 

AM Radio Sales Co Hollywood 5-0695 

Avery-Knodel, Inc DUnkirk 5-6394 

Walter Biddick Co Richmond 8-61 84 

Best, H. L F Olive 5-8326 

John Blair & Co DUnkirk 7-1333 

Burke-Stuart Hollywood 3-7194 

Blair-TV, Inc DUnkirk 1-3811 

CBS-TV Spot Sales WEbster 8-3000 

Boiling Company, Inc BRadshaw 2-0544 

The Branham Co WEbster 1-1551 

Broadcast Times Sales Hollywood 5-1755 

Bum-Smith Co., Inc.. DUnkirk 2-3200 

CBS-Radio Spot Sales Hollywood 9-1212 

Cowling Charles Hollywood 5-2453 

Crawford, Fred E DUnkirk 4-7352 

Forjoe & Co 01. 5-7755 

Gillman, Nicoll & Ruthman DUnkirk 7-1325 

Gil-Perna, Inc DUnkirk 7-4388 

W. S. Grant Co Hollywood 3-7194 

H-R Representatives, Inc Hollywood 2-6453 

Headley-Reed Co Hollywood 4-7738 

Hollingbery, George P., Co DUnkirk 5-2071 

The Katz Agemcy DUnkirk 5-6284 

King, Frank & Co DUnkirk 5-621 3 

McGavren-Quinn Co. Hollywood 4-6146 

Meeker Co Hollywood 2-2351 

Tracy Moore Hollywood 2-2351 

NBC-KRCA Spot Sales THornwall 5-7000 

Oakes, Harion G., Associates DUnkirk 2-3200 

Lee F. O'Connell Co 01. 5-7597 

John Pearson Co DUnkirk 5-5084 

Peters, Griffin, Woodward, Inc Hollywood 9-1688 

Edward Perry Co TUcker 3171 

Pambeau, William G., Co Hollywood 4-6017 

Paul H. Raymer HOIIvwood 2-2376 

Scott-Gunzendorfer Co DUnkirk 8-4151 

Venard, Rintoul, McConnell DUnkirk 8-4151 

video Views HOIIvwood 3-4179 

Walker Co DUnkirk 2-3200 

Weed & Company Hollywood 2-6676 

Young, Adam J., Jr Hollywood 2-2289 

Advertising Agencies 

Abbott Kimball Co. of Calif DUnkirk 7-7305 

Action in Advertising DUnkirk 3-3114 

Ad Associates WEbster 3-7501 

Ad Larson iNOrmandie 4-6552 

Advertising Council, Inc CResrview 4-8039 

Advertising Engineers Corp Mutual 5039 

Advertisers Production Agency Richmond 9-7761 

Alber, R. H., Co Hollywood 9-8?73 

Allen, Dorsey & Hatfield, Inc.. .... . NOrmandie 3-9343 

Allen & Marshall Adv., Agency DUnkirk 7-5163 

Allen, Martin, Co WEbster 3-0734 

Allied Advertising Agencies HOIIvwood 2-0837 

Anderson-McConnell Adv. Agency. . . .WEbster 1-1761 

U. S. Anderson Co WEbster 8-781 2 

Arnold, Rupert Advertising DUnkirk 2-0896 

Atherton Advertising Agency OLive 3-2246 

Asch, A., Inc DUnkirk 7-760O 

Associated Advertising Agency 01. 2-7690 

Atchison & Haden DUnkirk 5-7191 

ATN Service Adv WEbst=r 8-4323 

Auto-Graph Ad Service REpublir 4-1801 

Ayer, N. W., & Son, Inc HOIIywood 3-4871 

Baldwin, Ben, Adv. Agency HOIIvwood 2-0908 

Banning Co DUnkirk 8-3456 



Barnes Chase Co . DUnkirk 4-1 1 93 

Baron, Richard, Co HOIIywood 2-5657 

Bates, Kirk O MAdison 9-1631 

Bates, Ted., & Co HOIIywood 9-2161 

BBDO HOIIywood 2-6723 

Baus & Ross Co DUnkirk 8-1 107 

Bayard, Jere BRadshaw 2-8716 

Beaumont & Mortmain, Inc .HOIIywood 2-5633 

Becker, Max, Advertising 

(Long Beach) HEmlock 6-5222 

Beckman, Hamilton & Associates Olive 3-0910 

Bejach, Leo, Adv CRestview 4-4555 

Belford, Ed, Agency POplar 6-4334 

Bell Advertising Pleasant 3-2339 

Bennett, Harry, Adv. Agency DUnkirk 7-8371 

Bennett, Walter F., & Co HOIIywood 4-8291 

Benton & Bowles, Inc HOIIywood 4-9151 

Bergihoff Associates, Inc Olive 5-7536 

Besel Advertising AN 3-5121 

Bishop & Associates, Inc HOIIywood 2-1266 

Blades, Richard H MUtual 2734 

Bloch's Advertising HOIIywood 3-0647 

Blum's Direct Advertising DUnkirk 8-3441 

Bogerts, The HOIIywood 3-6871 

Bowes, Chas. Adv. Co DUnkirk 1-3881 

Boyd, John iR CLeveland 6-8698 

Boylhart, Lovett & Deane DUnkirk 4-2161 

Bozell & Jacobs, Inc BRadshaw 2-2081 

Brand, Michael & Associates 01. 2-5212 

Brehme Ad Service (Glendale) CHopman 5-1539 

Broadcasting Advertising BRadshaw 2-4840 

Brooke, Smith, French & Dorrance 

of the Pacific Coast, Inc.. MUtual 8154 

Brown, Byron H., & Assoc. . Olym.pia 3-2320 

Buchanan & Co., Inc 01. 5-8200 

Bull, Frank, & Co HOIIywood 5-4195 

Burnett, Leo, Co., Inc HOIIywood 4-7374 

Burrt, George Advertising HOIIywood 5-1183 

Buss, R. H., Associates DUnkirk 5-4385 

Buxton, Erwin RYan 1-5541 

California Adv., Agency HOIIvwood 3-3189 

Calkins, Hal-den, Inc. WEbster 6-5145 

Calvert & Perry GRanite 2-9544 

Campbell-Ewald Co HOIIywood 9-2931 

Campbell-Mithun, Inc HOIIywood 2-0715 

Copies Co., The DUnkirk 7-4255 

Carlson, Milton Co DUnkirk 8-9464 

Carson-Roberts Inc BRadshaw 2-8366 

Case, Roger T., Assoc HEmlock 7-3503 

Castor & Assoc deader 2-1315 

Chamiberlin & Associates DUnkirk 7-6444 

Cheshire Advertising Associates HOIIywood 9-4580 

Citizen Advertising Agency, Inc VAndyke 2463 

Clark, Darwin H., Co MAdison 5-2441 

Classified Advertising Agency TRinity 9983 

Cloward Velma Advertising DUnkirk 4-2558 

Coast Advertising Associates TRinity 1269 

Columbia Pacific Advertising GArfield 3-1078 

Collard, Clark, Adv. Agency. DUnkirk 7-3388 

Cole, Fischer & Rogow CResrview 6-3195 

Cole, Val Advertising Agency CResrview 5-8462 

Compton Advertising, Inc 01. 5-6990 

Consolidated Adv. Directors CResrview 6-4012 

Copy Cat Advertising STanley 7-4348 

Cormier, Ray, Adv HOIIywood 2-1217 

Cowell, Leslie B., Advertising STanley 7-5329 

Craig & Reid, Inc HOIIvwood 4-8218 

Creative Advertising DUnkirk 8-0436 

Crist, Ken, Inc NOrmandie 1-1287 

Culbertson, Robert C. Adv Olive 5-8514 

Culp, Earl R., Co DUnkirk 2-8406 

Dancer-Fitzgeraild-Sample, Inc HOIIywood 2-3256 

D'Arcy Adv. Co DUnkirk 5-3171 

Cunningham & Walsh, Inc .01. 2-5690, 

DUnkirk 8-2111 

Davidson, David, & Co HOIIywood 2-6523 

Davis & Blackwell, Inc Victoria 9-2964 

Davis, Charlie, Advertising AXminsrer 3-5508 

Dennis, Robert, Agency MAdison 5-2183 

DeSantis Advertising Agency 01. 5-8770 

Dibble, Gordon H CHapman 5-2495 

Donald, Dick, Advertising DUnkirk 8-0555 

Doyle, Dane, Bernbaoh WEbster 8-3781 

Dozier, Eastman & Co DUnkirk 5-6071 

Dreyfus 0<>. Adv Olive 5-8255 

Durstine, Roy S.. Inc DUnkirk 8-341 1 

Ebberts, Dan, Adv. Serv LUdlo 7-9161 

Edwards, Adv. Agency, The Olive 5-7850 

Ehlert, Grace MAdison 6-2221 

Eisaman-Johns, Advertising CResrview 1-5196 

Eisenberg, Ralph VAndike 0439 



104 



# # TELEPHONE NUMBERS IN LOS ANGELES -; $■ 

i •<-<-<■< <<<<<<<<< <■<■< «■<■<-<-<-<-< <<<<<<<<<<<<<<■<<<<<<<<<<<< < <<<< «-<hhe 



Elliott & Corbo Advertising DUnkirk 5-6401 

Enyart & Rose Advertising OL. 4-4070 

Erwin Wasey, & Co., Ltd WEbster 1-1211 

Essig Co POplar 3-4365 

Esty, William Co Hollywood 2-6301 

Evers-Whyte Advertising DUnkirk 2-2188 

Falkenhainer, Carl BRadshaw 2-0136 

Fallon & Co Hollywood 3-5683 

Fagan, O K. Advertising Agcy VAndyke 2192 

Farrar Advertising GRanite 8-301 1 

Fehlman, Warren P. Adv. Co OXnard 4-5270 

Fellows, John C, Co DUnkirk 4-3187 

Flax-Bronston Co MAdison 6-7751 

Foladare-Greer & Bock Hollywood 9-8135 

Foote, Cone & Belding (Hollywood) Hollywood 9-6265 
Foote, Cone & Belding (Los Angeles) .MAdison 9-3611 
Frank, Don Advertising (Anaheim) .. .KEystone 5-6093 

Frazier, Cornelius W Madison 5-8392 

Freiburg, John, & Co NOrmandie 3-21 1 1 

Fritz, Jimimy, & Associates HOIIywood 3-3251 

Gardner, H. M., & Assoc OLive 5-7620 

Gard, Dalbert & Associates DUnkirk 8-8422 

Gaynor, Colman, Prentis & Varley, Inc OL. 5-8191 

Geissinger, W. B., & Co WEbster 3-7176 

Gelb & Morgan Advertising STote 6-5712 

General Advertising Agency, Inc. .. .HOIIywood 3-5128 

Gerstenkorn, Henry, Co DUnkirk 7-4285 

Gilbert & Benton STanley 7-1 848 

Gilbert, Martin, Agency STate 3-2900 

Gill Clifford Agency OLive 5-8388 

Glosser-Goiley, Inc DUnkirk 4-2141 

Glenn Advertising, Inc WEbster 3-9369 

Goldstone-Tobias OL. 5-6010 

Gonda, Francis D., Adv. Agency HOIIywood 2-6017 

Goodman, Anderson, Advertising WEbster 8-3993 

Goodwin, Gary, Advertising STanley 7-5567 

Graham, Clyde D DUnkirk 3-1266 

Grant, Will DUnkirk 7-3361 

Grant Advertising Agency HOIIywood 1-9231 

Gray-Moore Agency HOIIywood 9-3751 

Gregory, Willard G., & Co TRinity 0531 

Grey Advertising HOIIywood 4-7347 

Guerin-Johnstone-Jeffries Advertising CLeveland 7-8271 

Guild, Bascom & Bonfigli (HOIIywood 9-8217 

Hadlock & Associates HOIIywood 2-6731 

Harrington-Richards WEbster 3-5577 

Harvey, William W., Inc HOIIywood 2-0874 

Heintz & Co., Inc MAdison 9-3181 

Hicks & Griest DUnkirk 5-1721 

Hill, Don Ml 5149 

Herbert E. Hill DUnkirk 5-1971 

Hixson & Jorgenson, Inc DUnkirk 8-3121 

Hoel, John D., Adv. Agency RYan 1-7131 

Hollander, Welsh Advertising DUnkirk 9-1171 

Honig-Cooper Co WEbster 8-2431 

House of Leads PLeasant 3-2226 

Houston Advertising Service Co NOrmandie 5-5886 

Hubley Adv. Agency DUnkirk 2-2366 

Hunter & Wilhite Advertising HOIIywood 4-4191 

Huntington-Parmalee Advertising . . . BRadshaw 2-8039 

Hutchinson Advertising iHOIIywood 2-4500 

Irwin-Los Angeles BRadshaw 2-5455 

Irwin, Howard, & Assoc DUnkirk 8-1219 

Jayoraft Co THornwall 2-5310 

Jenner, Don, Advertising DUnkirk 2-8321 

Jensen, Walter L., Advertising DUnkirk 9-8355 

Jelt Advertising HOIIywood 2-6635 

Johnseon, J. Howard Michigan 8088 

Johnson & Lewis WEbster 3-7536 

Jones, Paul, & Associates DUnkirk 1-3003 

Juneau, C. B OL. 3-1770 

Kaplan, Sara Jane, Advertising WEbster 3-7531 

Kaufman, Lon, Co DUnkirk 8-2775 

Kaufman, Hans E., & Co HOIIywood 3-3800 

Kay-Christopher Advertising HOIIywood 4-8101 

Keane, Raymond, Advertising BRadshaw 2-3548 

Keene & Associates MAdison 6-3291 

Keefer, Ray ANgeles 1-6141 

Ke logg, Edw. S DUnkirk 7-5213 

Kelso, M. H., & Co DUnkirk 2-2072 

Kenyon & Eckhardt HO 3-2101 

Kennedy, Walker & Wooten OL 2-0555 

Killingsworth Co DUnkirk 5-61 1 1 

Kirby, Dick, & Associates VAndike 8334 

Kirkwood & Cole Advertising OL 3-2917 

Klitten, Martin R., Co DUnkirk 7-8396 

Kraft Advertising DUnkirk 8-6262 

Kudner Agency, Inc DUnkirk 2-1127 

Lance Advertising CRestview 5-6158 

L'Ann Advertising .VAndike 4451 

Lansdale-Kellogg Advertising DUnkirk 7-521 3 



LaRoche, C. J., Advertising HOIIywood 9-3656 

Latta & Co MAdison 6-3284 

Lawrence Co BRadshaw 2-5820 

Laws, Robert F Richmond 9-5317 

Lee & Associates WEbster 3-9349 

Lee, J. Richard HOIIywood 9-2721 

Lee, Robert E., & Associates BRadshaw 2-2450 

Leni Advertising HOIIywood 4-0141 

Lennon & Newell CRestview 1-7221 

Lenz, J. M WE 6-1682 

Lewin, Howard, Advertising DUnkirk 8-8771 

Lewis Advertising HOIIywood 5-9040 

Lionel & Simons Advertising HOIIywood 2-7429 

Little & Co DUnkirk 9-1267 

Logan, Dudley L DUnkirk 2-8471 

Lynn-Western, Inc WEbster 5-3040 

Mack Agency HOIIywood 2-6377 

Mack-Wharton Advertising WEbster 8-5187 

MocManus, John, & Adams WEbster 3-8569 

Mann Advertising Co DUnkirk 2-1 179 

Mannis, Samuel A HOIIywood 4-7501 

Marine Advertising Agency HOIIywood 3-5642 

Markham Co DUnkirk 8-9495 

Martha's Adv. Service MAdison 6-4897 

Marto, Walter SYraeuse 6-2239 

Mathisson & Associates MUtual 2482 

Matthews, Anne D. (Pasadena) SYcamore 9-6504 

Mayer, Henry, Cunningham & Walsh, 

Inc DUnkirk 8-2111 

Mayne, Charles H., Co OLive 3-0990 

Mays & Co TRinity 8534 

McCann-Erickson DUnkirk 5-3301 

McCarry Co., The DUnkirk 5-401 1 

MeCreery, Walter, Co OL.2-4480 

McElligott, Ford C, & Associates VAndike 4653 

McElroy Adv. Agcy Richmond 9-2047 

McHugh Advertising Co BRadshaw 2-0233 

McKee, Burns Adv HOIIywood 7-421 8 

McLain, W. R., & Associates NOrmandie 3-8200 

McNeill & McCleery DUnkirk 5-3921 

Meany, Phillip J., Co., Adv Michigan 3601 

Meltzler, Richard, Adv WEbster 8-2993 

Meyerhoff, Arthur, & Co OL. 3-1633 

Miner, Dan B., Co DUnkirk 8-3301 

Monsos, John S., Advertising HOIIvwood 5-9084 

Mooge-Privett, Inc WEbster 6-7243 

Morgan, Raymond R., Co HOIIywood 3-4194 

Mottl & Siteman Advertising OL. 2-5095 

Mowinckel, E. K., Advertising Richmond 7-0529 

Mullins, Earl, Advertising DUnkirk 5-9088 

Nargi Advertising VAndike 1647 

National Advertising Associates 01. 5-6010 

National Federation of Advertising 

Agencies OL 3-2320 

Neale 8, Associates. ■ OL 6-0500 

Neave & North Advertising HOIIywood 2-6044 

Neave, Ralph Advertising 

(Manhattan Beach) FRontier 4-1609 

Needham, Louis, & Brorby . . "^'-T §"1?I1 

Nelson Adv. Service DUnkirk 7-8368 

Newman, Ben Allah, Advertising 

Service ; 'DUnkirk 9-6649 

Newmark, Nelson, Advertising ■ ■' M . ,ch J9 a " If?? 

Norman Associates AXminster 2-2336 

Norman, Craig & Kimmel OL 2-7590 

North Advertising • ?L. 2-3840 

Olen, David, Adv ■ A 01<ve 5-7290 

Odympus Advertising ur^ ym °!l Villi 

Otis. Don, Advertising HO ywood 2-6063 

Pardee Co., The HOIIywood 2-7306 

Patch 8, Curtis Advertising 

(Long Beach) U( H I ! m,OC 5 ?"n«i? 

Patton, George Adv HOIIywood 2-0841 

Paul & Baum VA °, L :, ^ '„ 

Pell, Ben, Advertising yAndi ke 1557 

Perrett Co., The Ml S} ,a, <, 2 r,1?? 

Pflaum, Stanley, 8, Associates . . . : .OL. 2-033^ 

Porter, Weslev H., Adv AXminster 3-0400 

Productive Advertising u £,, ml ;% 2ili 

Ramsey, Brown & Co HOI ywood 3-685 

Raymond, J. W., Advertising P,Un k ! rk 5 _ J??I 

Raymond Larry, Co WEbster 6-8125 

Robin Co., The ^f-* Villi 

Robin, Lee 8, Arnold C ^ t T'. e T i'fSS 

Robins, Jerome, Agencv ^^ ?"2o« 

Robinson, Elwood J., Adv JJAUtucrf «93 

Rodie-Eckhoff 8, Lee ■•■^f 5"? 6 J° 

Rockett-Lauritzen REpublic 4-2106 

Ross, Charles, Adv., Agency HOIIywood 2-1184 

Ross, Jon, Advertising HOIIywood 2-3378 

Ross, Clark WEbster 4-5152 



105 



# & TELEPHONE NUMBERS IN LOS ANGELES & & 

<<■<-<-<- < -<-< <<■<<< < ■<-< < < < < <■ < ■<■ < ■<■<■<« << < <<<<< < < <- <-<-<- < •<- < ■ < ■<■« <<<<<««< 



Ross, Roy, Inc Hollywood 9-6263 

Schnitzer, Bernard S. . WEbster 8-91 59 

Scholts Advertising MAdison 9-3181 

Schurrer, Lou, Adv Hollywood 3-3800 

Scott, M. B., Advertising 01. 5-61 56 

Sebrell, J. B., Adv. Agcy MAdison 6-9397 

Seeds, Russel M., Co., Inc CRestview 4-7613 

Seros, George J., Advertising OL 2-1793 

Shane, Leonard, Agency. Hollywood 9-2258 

Shay Advertising Hollywood 4-1 158 

Sheldon, Lisle Adv Hollywood 3-2366 

Shelley, J. B., & Associates. . DUnkirk 5-3301 

Sherman & Pam .iHOIIywood 5-7646 

Shilling, Co., The PRospect 3033 

Show Management WEbsrer 8-0148 

Sieck, Charles iH . GRanite 3-3659 

Simmons, Dean WEbsrer 1-1311 

Smalley, Levitt & Smith MUtual 5336 

Speer Advertising Agency Richmond 7-9626 

Spees Advertising Agency DUnkirk 9-6933 

Stahl, Charles N., Adv. Agency Hollywood 2-7344 

Stebbins, Barton A., Adv DUnkirk 8-8131 

Stebbins, Hal, Inc Richmond 9-5317 

Steinlauf, Malcolm, & Co WEbsrer 3-7564 

Sreller, Miller & Lester, Inc DUnkirk 7-5377 

Stevens, Bob, Advertising . BRadshaw 2-5232 

Stiller, Rouse & Hunt Advertising 01. 5-8550 

Stodel Advertising VAndike 6344 

Straus, J. M., & Co DUnkirk 3-5072 

Stromberger, LaVane & McKenzie. .. DUnkirk 5-2211 

Sudler Co BRadshaw 2-3438 

Sullivan, John 1., Agency WEbsrer 8-5571 

Sawdon, Frank Hollywood 4-7973 

Sullivan Stauffer Colwell & Bayles, 

Inc Hollywood 4-21 1 9 

Swafford & Co BRadshaw 2-2781 

Taggart & Young WEbster 3-8107 

Tath am -Laird, Inc Hollywood 1-9228 

Taylor Host, Inc CApitol 5-3208 

Thompson, J. Walter, Co 01 3-0300 

Tilds & Cantz Advertising Hollywood 2-1 157 

Todd, Michael, Advertising Hollywood 5-8036 

Tullis Co., Inc., The Hollywood 2-6333 

Tyler-Smith, T., Advertising DUnkirk 7-5519 

Uhl Service Advertising WEbster 9-3075 

United Bench Advertising AXminster 2-8107 

U. S. Advertising Agency Hollywood 2-1174 

Universal Advertising Agency, Inc. . HOllywood 4-8218 
Van der Boom, Hunt, McNaughton, 

Inc DUnkirk 2-6203 

Van-Scott, Inc DUnkirk 9-2300 

Victor, A. J., Company AXminster 4-7555 

Vignolle & Powell HOllywood 2-6388 

Vihlene Advertising HOllywood 2-6821 

Voorhees, P. W., Inc BRadshaw 2-3726 

Wade, Geoffrey, Adv. Agency HOllywood 4-7457 

Waldman, Harvey, & Associates Richmond 7-5241 

Walsh, Nellie L., Advertising VAndike 9853 

Weatherwax-Spurgean 8, Associates.. TRinity 2633 

Webster, R. W., Adv MAdison 9-2283 

Weinberg, Milton, Adv. Co.. . OLive 3-2300 

Weiser, Marry, Co CRestview 4-8929 

Wessells, George M., Company WEbster 6-7668 

WesNMarquis, Inc MAdison 9-2214 

Western Advertising Agency WEbster 8-2681 

Westwoad, Tom, Adv. Agcy OH 5-5051 

White Advertising HOllywood 3-5694 

Whiteman, Richard DUnkirk 5-2054 

Wilder, Alvin .WEbster 8-2781 

Williams, Dallas & Sons HOllywood 2-6396 

Willis, Harry G, & Assoc CHapman 5-3325 

Wolfer-Douglass-Bennington, Inc. Cumberland 3-6242 

Wood, Frank A WEbster 8-8540 

Woolf, Lert, Co DUnkirk 8-2361 

World Advertising (Long Beach) HEmlock 5-6094 

World Wide Want Ad Service TRinity 9983 

Wynne-Alexander Advertising (Pasadena) . RYan 1-2319 

Yambert, Ralph, Organization HOllywood 2-6855 

Young, Marvin, Associates IHOIIywood 2-2684 

Young, M. M., Adv. iHOIIywood 2-2684 

Young & Rubicam MAdison 6-7641 

Radio-TV Program Prods* 

Advertisers' TV Program Service, 

Inc CRestview 6-7496 

Aladdin TV Productions, Inc.. . WEbster 3-9437 

Alexander Film Co. HOllywood 9-7396 

Alexander, M & A, Productions, 

Inc. HOllywood 4-3414 

Alpha TV Productions, Inc.. . ....... .Oldfield 4-2800 

B & B Recording Studios. ...... PLymoufrh 6-0949 



Bob White Productions WEbster 5-5398 

Bonded TV Film Service, Inc Oldfield 4-7575 

Boyd, William, Productions, Inc CRestview 4-5248 

Burrud, Bill, Productions HOllywood 2-7111 

Cavalcade Television Programs 01. 4-4796 

Cheshire & Associates HOllywood 9-4580 

Consolidated TV Sales CRestview 1-5133 

Corradine, Tom J., & Associates. . . .HOllywood 2-4448 

Columbia Records, Inc.. Oleander 5-6733 

Commodore Productions HOllywood 9-7502 

Crosby, Bing, Enterprises BRadshaw 2-2771 

Custom Recorders STanley 7-2557 

Dudley, Television Corp CRestview 1-7258 

Electro-Vox Recording Studios HOllywood 5-2189 

Fairbanks, Jerry, Inc HOllywood 2-1101 

Five-Star Productions HOllywood 3-4807 

General TV Enterprises, Inc HOllywood 2-5696 

Gibson, Grace, Radio Prods HOllywood 9-4580 

G-iN-P Records HOllywood 4-8351 

Guedel, John, Radio Productions WEbster 6-6291 

Hollywood Central Recording 

Studios, Inc HOllywood 3-2131 

Johnson, Ed, Film Co HOllywood 2-5566 

MocGregor, C. P., Sound Studios. .... .DUnkirk 4-4191 

Marquis, Arnold, Prodns OLympia 2-1262 

M-G-.M Radio Attractions TExas 0-331 1 

Music City HOllywood 2-2181 

MCA-TV POplar 6-3871 

Putin, Ray, Productions HOllywood 2-1147 

RCA, Victor Division RAymond 3-6661 

Radio (Recorders, Inc HOllywood 3-3282 

Reynolds, Stuart, Prod CRestview 4-7863 

Roekett, Frederick K., Co HOllywood 4-3183 

Rocket Pictures, Inc HOllywood 7-7131 

Ross, Jack HOllywood 9-4019 

Rourke, Jack, Productions HOllywood 3-7178 

Screen Gems, Inc HOllywood 2-31 1 1 

Snader Tele script ions Corp HOllywood 2-1261 

Song Ads HOllywood 5-6181 

Steffner, Wayne, Prods HOllywood 3-4173 

Studio & Artists Recorders HOllywood 4-8241 

Sutherland, John, Prods., Inc DUnkirk 8-5121 

Telefilm, Inc HOllywood 9-7205 

Telepix Corp HOllywood 4-7391 

TV Spots HOllywood 5-5171 

Thomas Co., The HOllywood 4-6564 

Tuchman, Harris, Productions WEbster 6-7189 

Universal Recorders HOllywood 9-8282 

Vitapix Corporation CRestview 1-7191 

WRS Recording Lab HOllywood 5-1454 

Western Recorders HOllywood 3-681 1 

Wilding Picture Prods, of Calif WEbster 8-0183 

World Broadcasting System Oldfied 4-2800 

Wright, Carter, Enterprises, Inc HOllywood 9-0944 

Ziv, Frederic W., Co OLdfield 4-2800 

Ziv Television Programs, Inc Oldfield 4-2800 

TV Film Producers-Dist. 

M & A Alexander Productions HO 4-7571 

American National Studios, Inc OL 4-2800 

George Bagnall & Associates .CR 1-5133 

Frank Cooper Associates CR 4-6321 

Jack Denove Productions, Inc HO 4-8331 

Desilu Productions, Inc HO 9-5981 

Walt Disney Studio TH 5-3141 

Dougfaiir Corporation OL 2-7490 

Jerry Fairbanks Production HO 2-1 101 

Family Theater, Inc.. HO 2-1317 

Don Fedderson Productions BR 2-8031 

Filmeraft Productions 01 3-2430 

Filmaster Productions, Inc.. HO 2-7141 

Four Star Films, Inc TE 0-2931 

Gannaway Internation Corporation PO 2-1156 

Grantray-Lawrence Animation, Inc HO 9-7968 

Gross-Krasne, Inc HO 9-8321 

Hollywood Television Service, Inc PO 3-8807 

Interstate TV Corporation NO 2-9181 

Mark VII, Ltd ST 7-0621 

Robert Maxwell & Associates HO 2-6027 

McCadden Corporation .HO 4-2141 

McGowan Productions, Inc 01 4-0711 

Medallion TV Enterprises, Inc HO 2-6635 

Meridian Pictures .HO 7-5111 

Carlton E. Morse Enterprises, Inc TH 5-7000 

Paramount Television Productions, Inc HO 9-8700 

Princeton Film Center, Inc CA 2-6282 

Playhouse Pictures HO 5-2192 

Roland Reed TV Productions. HO 9-1628 

Revue Productions, Inc PO 6-3871 

Hal Roach Studios. .VE 9-2311 



m 



# & TELEPHONE NUMB 
<<<<<<<<<<<<<<< < <<<<<<<<<<<< 

Roy Rogers Productions. . HO 7-5111 

Screencrafit Pictures, Inc. HO 2-4448 

Screen Gems, lute HO 2-3111 

Splendex Enterprises , CR 4-7266 

Stage Five Productions, Inc HO 7-3111 

Superman, Inc OL 4-8000 

Swift-Chaplin Productions, Inc HO 2-0761 

TCF Television Productions, Inc HO 2-6231 

Television Programs of America, Inc HO 2-6525 

Twentieth Century Fox Television 

Productions, Inc HO 2-6231 

UPA Pictures, Inc TH 2-7171 

Universal Pictures Co., Inc., Television ST 7-1211 

Van Praag Productions HO 2-1 141 

Warner Bros. Pictures, Inc. TV Division HO 9-1251 

Artists Agencies 

Ainsworth, Helen CRestview 6-2062 

Allied Casting Hollywood 3-71 24 

Alvarado, Carlos 01. 2-0272 

American Federation of Radio and 

Television Artists Hollywood 4-5125 

Armstrong-Deuser CRestview 4-8135 

Artique, Louis CRestview 6-4652 

Artists Associates Agency Hollywood 4-4179 

Artists Management Co CRestview 1-6111 

Auer, Miles Bohm Hollywood 2-6416 

Auslander, Leland OL 2-6939 

Barnes, William, Agency . . OL 2-9002 

n an 7' YX' A 9ency Hollywood 9-0989 

Bender-Ward OLympia 2-1465 

Bergerman, Stanley, & Co CRestview 6-9667 

Bernie, Herman CRestview 5-0117 

Bonham, C. Herschel OL 5-6930 

Brandies Bob, Agency Hollywood 5-6978 

Brewis, Alex OL 2-7020 

Burr, Dorothy Hollywood 4-6898 

Business Administration Co CRestview 6-7071 

rw'n* "A • • b CRestview 4-8555 

Charney, William B Hollywood 9-1131 

Cloutman-Barskin-Short OL. 2-5470 

Collins & Associates ' OL 6 3060 

Columbia Artists Management .MAdison 6-2327 

Cond.t Agency Hollywood . 2-6696 

Connor, Allen Hollywood 5-0834 

Cooper, Frank, Associates CRestview 5-4128 

Sovfc er M V w Vu CRestview 6-3103 

Davis, Mary Webb OL 5 6747 

Demling Gus CRestview 1-2161 

Doak Virginia BRadshaw 2-621 1 

Donaldson Agency OL 2-0355 

Draewemer, Isabelle, Agency ....' ^ . Hollywood 4-1782 

Drexel-Jaimeson Agency CRestview 4-7551 

Faber Alice CRestview 4-6763 

Fame Agency CRestview 5-5132 

Famous Artists CRestview 4-7433 

Fidler, Adeline ... CRestview 1-4746 

Field Marjone, Artists CRestview 6-8080 

French, Hugh CRestview 6-7766 

l r 'y s < * u [ f ■ ■ CRestview 1-6115 

rink o° f ? n L Hollywood 9-4567 

Galle, Paul OL 2 4908 

Garfield Milton CRestview 4-8631 

Gertz Mitchell CRestview 4-5491 

?°2' Sld , , CRestview 4-7247 

Go dstone, Jules OL. 2-6500 

Goldstone Tobias CRestview 6-1071 

Gordon-Molson CRestview 1-61 1 1 

g ould ' P'"y OL. 6-1122 

? een ' lvan 1 ; OL 2-4010 

r 9 ?! Y A fl tS OLeander 5-7538 

Greshler, Abner OL 2-3012 

Griffith, Byron HOliywood 7-2600 

Grimae Agency Hollywood 2-1 1 33 

Grossman Milton M CRestview 4-8631 

JJ- , : J\ A9en , cy OL. 2-7283 

Halliburton, Jeanne CRestview 5-5575 

Hamilburg, Mitchell OL 2-5160 

Herdan-Sherrell CRestview 1-5236 

Mershon, Red, Agency CRestview 4-6381 

Herzbrun. Walter OL 2 7210 

S ? n Z A n ' Bal „•:••■ '.'.'.'.'.'.'.'.'.'. '.OL. 2-5420 

mil Agency & Associates CRestview 4-5991 

ngersoll, George, Agency Hollywood 7-0862 

nv ! n ' Lo " CRestview 1-7131 

Jackson, Edith HOliywood 7-0155 

Jacobson, Harvey ORestview 6-6251 

Jacobson, Vernon CRestview 5-2545 

Jaffe Agency CRestview 6-6121 

Katz, Fred, Agency CRestview 6-31 89 



ERS IN LOS ANGELES # 

<<<<<<<<< < << <<<<<<<<<<<< < -^ << ^ << 

Kaufman, Milton , OL 2-1359 

Kingston, Al, Enterprises ORestview 6-8538 

Kohner, Paul CRestview 1-5165 

Kumin-Oleniok Agency CRestview 4-5221 

Lance, Leon O CRestview 6-6014 

Lauren, J. W., Agency HOliywood 7-5087 

Lazar, Irving CRestview 5-61 53 

Leonetti, Caroline, Ltd HOliywood 2-2345 

Leonard, Fred HOliywood 4-7546 

Lesser, Ted Mutual 7356 

Levee, Sid CRestview 4-8631 

Linder, Jack HOliywood 4-8100 

Leves, M. C CRestview 6-6285 

Longenecker, Robt OLive 3-3770 

McMillan, Hazel CRestview 6-3603 

MacQuarrie, Earl CRestview 4-8919 

Marx, Bert CRestview 4-8555 

McHugh, Jimmy, Jr CRestview 4-5167 

Medford, Ben CRestview 1 -7021 

Messinger, Lili CRestview 5-8541 

Meyers, Walter CRestview 1-8161 

Middleton, Wallace OL 6-4460 

Mishkin Agency OLive 2-0944 

Moore, Lola CRestview 6-5401 

Morris, William CRestview 4-7451 

MCA Artists CRestview 6-2001 

Oakley, Robert CRestview 1 -1 345 

Ochs, Al HOliywood 9-6470 

Oliver, Maurine OL. 2-6300 

Omega Artists, Inc HOliywood 9-7187 

Oriental Casting CRestview 6-8475 

Orsatti & Co CRestview 6-6241 

Payton, Bob OL. 6-1 880 

Pearson, Ben CRestview 4-5488 

Pomeroy, Jack HOliywood 9-6366 

Powers-Stanley Agency HOliywood 2-0791 

Preminger, Ingo OL 6-2360 

Reeves, Mary OL. 2-2968 

Rocamora, Wynn OL 2-971 

Shauer, M. A CRestview 1-1103 

Shaw, Glenn OLive 5-6956 

Sherman, Edward CRestview 5-01 86 

Shiffrin, Williaims CRestview 4-7643 

Short, Antrim ORestview 5-4137 

Shurr, Louis CRestview 4-81 1 1 

Small, Paul CRestview 4-5877 

Snitzer, Lou-Fritschi, Al, Inc HOliywood 9-6271 

Somlyo, E. T CRestview 6-2041 

Stempel, Frank CRestview 4-8343 

Stewart, Rosalie CRestview 4-61 23 

Swanson, H. N CRestview 1-5115 

Swoverland, Harold OLive 6-0900 

Thompson, D. 'H CRestview 1 -21 88 

Ullman, George CRestview 4-5238 

Usher, Marge CRestview 4-6161 

Vitt, Angle CRestview 6-4484 

Wadsworth, J. B CRestview 6-0698 

Wargin, Milan, Agency HOliywood 3-0604 

Weiner, Jack CRestview 6-7081 

Weintraub, Murry .CRestview 1-1137 

Welch, Suev, Agency HOliywood 4-2461 

Wending, Chas CRestview 6-2348 

White, Wm. B CRestview 4-6301 

Wiley, Richard OLive 2-5775 

Wilkins, Paul CRestview 1 -61 88 

Willson, Heiuy CRestview 4-7433 

Winkler, Daniel M CRestview 1-7244 

Woliver Agency HOliywood 5-8888 

Wookey, Betty, Agency HOliywood 2-2301 

Publications 

Billboard Publishing Co HOliywood 9-5831 

.Broadcasting HOliywood 3-3148 

Film Daily, The HOliywood 9-5358 

Hollywood Reporter HOliywood 4-741 1 

Media Agencies Clients CRestview 4-6696 

Radio & TV Exchange HOliywood 4-0101 

RADIO-TV DAILY HOliywood 9-3951 

Radio-Television Mirror CRestview 6-6293 

Sponsor HOliywood 4-8089 

TV Guide HOliywood 5-2103 

TV-Radio Life HOliywood 4-9275 

Variety HOliywood 9-1141 

Radio-TV Audience Surveys 

American Research Bureau CUmberlin 3-3149 

Facts Consolidated OLive 3-3114 

Maffett Research Co HOliywood 3-5653 

Pulse Pacific, Inc WEbsrer 1-2412 

Radio Audience Testing Bureau. OLympia 2-9936 

107 



At work 



at home at play 






Omnipresent, ubiquitous radio ! 

And now Pulse scores another 

important big plus . . . . 

"NETWORK 
RADIO" 



First "Network Radio" Reporting 

total attention to radio, a whopping total 
becoming more so! The American Market- 
ing Association honored Pulse pioneering 
which as far back as '47 correctly measured 
total "out-of-home" additive to "in-home." 
Better subscribe for "Network Radio" now ! 



< -<- < -< < <■<■ < <<<<<<<<•<■<<<<<<<■<<<<<< < - < ■ < ■ < ■ < ■ < - < ■ < -< << << <<< < <<<<<<<<<<■ < - <- < 

RESEARCH ORGANIZATIONS 

•<-<-<-<■<■<■<■< <<<<<<<< <<<<< ■ < < < < << < # <-<-<-<-<-<■< < <<<<«<<<<<<<<<< < < < - < • 



ADVERTEST RESEARCH 

96 Bayard St., New Brunswick, N. J. 
Phone: CHarter 7-1564 

AMERICAN RESEARCH 
BUREAU, INC. 

4320 Amendale Rd., Beltsville, Md. 

Phone: WEbster 5-2600 

400 Park Ave., New York City 

Phone: PLaza 1-5577 

2105 Tribune Tower, Chicago 

Phone: SUperior 7-3388 

234 S. Garfield, Los Angeles, Calif. 

Phone: CUmberland 3-3149 

BUREAU OF BROADCAST 
MEASUREMENT 

96 Eglinton Ave. E., Toronto, Ont. 
Phone: Mayfair 9464 

CROSSLEY, S-D SURVEYS, INC. 

405 Park Ave., New York 22, N. Y. 
Phone: PLaza 5-1606 

ELUOTT-HAYNES LTD. 

515 Broadview Ave., Toronto 6, Ont., Canada 

Phone: HOward 3-1144 

1500 St. Catherine St. W., Montreal, Que. 

Phone: WEllington 2-1913 

C. E. HOOPER, INC. 

579 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 8-2290 



FREDERICK PITTERA 
ASSOCIATES 

500 Fifth Ave., New York, N. Y. 
Phone: COlumbus 5-5400 

ALFRED POLITZ RESEARCH, INC. 

527 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-5200 

THE PULSE, INC. 

730 Fifth Ave., N. Y. 19, N. Y. 
Phone: JUdson 6-3316 

RADIO REPORTS, INC. 

220 East 42nd Street, New York 17, N. Y. 
Phone: MUrray Hill 7-6658 

ELMO ROPER & ASSOCIATES 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: PLaza 7-4900 

N. C. RORABAUGH CO. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-2193-4 

ROSS FEDERAL RESEARCH CORP. 

5 E. 35th St., New York 16, N. Y. 
Phone: MUrray Hill 4-2068 

SCHWERIN RESEARCH CORP. 

1775 Broadway, New York 19, N. Y. 
Phone: JUdson 2-5690 



INSTITUTE FOR MOTIVATIONAL 
RESEARCH 

Croton-on J Hudson, N. Y. 
Phone: CRoton 14721 

MARKET RESEARCH CORP. 

OF AMERICA 

122 East 42nd St., New York 17, N. Y. 

Phone: OXford 7-3540 

425 N. Michigan Ave„ Chicago 11, 111. 

Phone: MOhawk 44600 

A. C. NIELSEN COMPANY 

2101 Howard Street, Chicago 45, 111. 

Phone: Hollycourt 54400 

500 Fifth Ave., New York 36, N. Y. 

Phone: PEnnsylvania 6-2850 

70 Willow Rd., Menlo Park, Calif. 

Phone: DAvenport 5-0021 

OFFICE OF RESEARCH, INC. 

3470 Broadway, New York 31, N. Y. 

Phone: AUdubon 6-7455 



SINDLINGER & CO. 

11 E. Hinckley Ave., Ridley Park, Pa. 
Phone: LEhigh 2-4100 

DANIEL STARCH AND STAFF 

Boston Post Rd. & Beach Ave. 

Mamaroneck, N. Y. 

Phone: MAmaroneck 9-5400 

101 E. Ontario St., Chicago 11, 111. 

Phone: DElaware 7-2888 

TRENDEX, INC. 

535 Fifth Ave., New York 17, N. Y. 
Phone: MU 2-1182 

VXDEODEX, INC. 

342 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-8837 

J. A. WARD, INC. 

8 W. 40th St., New York 18, N. Y. 
Phone: BRyant 9-3845 



109 




MEN 



RUSSELL HAYDEN 
Producer 



no 




By ROBERT D. 
SWEZEY 

Chairman 

Freedom of 

Information 

Committee, NAB 



k*l 



.<<<<<< < <<<<<< < ■<<<<<<<<<<<<<<<<<<<<<■« ■< < < << <<< <<<<<■<•<-<-<<<■<<-<- 

New Strides Are Accomplished 

In the Battle for Equal Access 

<•<•<-<-<■<■ « < << <<< << <<<<< <« ■ < ■<- < ■ < - < - < -<-<<<<<«■<■<<<<< ■ <■< 

"YI7ITHIN the past two years every 
m basic premise upon which the 
press photographer and the broadcaster 
have been arbitrarily excluded from 
many of the courtrooms of America 
has been exploded with such devastat- 
ing certainty and finality as to be per- 
fectly plain to most discerning minds, 
unless, to be sure, there is precon- 
ceived determination to arrive at the 
same old result." 

These are not the words of a newspaper 
man or a broadcaster. They were spoken 
by the Chief Justice of the Supreme Court 
of Colorado, the Honorable O. Otto Moore, 
who has held public hearings, taking testi- 
mony pro and con on Canon 35, and ob- 
served demonstrations of camera, radio and 
television equipment in operation. Although 
Colorado is the only state in which such a 
hearing has been held in the court of last 
resort, lawyers and judges in other states 
are also questioning the validity of Canon 
35. The Texas Bar Association decided last 
October that so far as it was concerned, 
Canon 35 was outmoded, and accepted and 
approved the report of a committee chaired 
by Judge Spurgeon Bell of the Houston 
Court of Civil Appeals, which stated in 
part as follows: 

"We feel that the control of trial 
coverage by various news media should 
be left in the trial courts. They have 
inherent power to exclude or control 
coverage in the proper case in the in- 
terest of justice . . . there is no need 
nor demand for the adoption of Canon 
35 by the bar generally or the public 
and we recommend against its adop- 
tion." 

The American Bar Association took ex- 
traordinary action in permitting representa- 
tives of the newspapers and broadcasting 
industry to appear before its House of 
Delegates meeting in Atlanta in February, 
to debate the proposed adoption of a re- 
statement of Canon 35. The restatement 
accomplished nothing other than a slight 
rephrasing of the Canon, which still re- 
tained its arbitrary prohibition against the 
taking of newspaper photographs and the 
broadcasting by radio and television of 
court proceedings. The House of Delegates 
refrained from adopting the restatement 
and deferred any action with respect to it 

111 



until its August meeting. There is reason to 
hope that in its deferred consideration of 
Canon 35, the House of Delegates may be 
willing to recommend a serious joint effort 
of bar and media to test the effect of photo- 
graphic and broadcasting coverage of court 
proceedings. 

One of our principal deterrents in secur- 
ing equal access to legislative hearings is 
the adamant refusal of Speaker Rayburn to 
permit radio and television coverage of 
House proceedings and committee hear- 
ings. Mr. Rayburn is a powerful man in a 
position of power, yet his opinion is not 
shared by many Congressmen. Representa- 
tive Hugh Scott of Pennsylvania, speaking 
at our NAB meeting at Asheville, N. C, 
last September, said that broadcasting of 
debates from the House of Representatives 
is certainly going to be done at some future 
time, and should be given a trial now. He 
said further, and I quote: 

"Although the Speaker of the House 
and the House Leadership took a dim 
view of my bill to permit the television 
and radio broadcasting of House de- 
bates, I continue to believe that my 
proposal has much merit. Granted that 
radio and television should be limited 
at least as a starter to coverage of mat- 
ters of major national interest, I be- 
lieve the level of debates would be 
improved because of more careful ad- 
vance preparation before facing the 
critical eye of the camera." 
I am reminded, in dealing with our free- 
dom of information problems, of that mar- 
velous statement of Reinhold Niebuhr: "God 
grant me the serenity to accept things I 
cannot change; courage to change things 
I can; and wisdom to know the difference." 
We know that there is not much we can 
do for the moment with some of our most 
determined opponents. But they will not 
be with us forever, and while they are, 
there are many of their associates who will 
listen to the logic and justice of our argu- 
ments. 



MURROW- 
NEWS 




MA 

«WS HM ERIC 

THE I SEVAREID 

LAST 

WORD 



ROMANCE 
.OF HELEN 

%!■ ™» 

AND WAR 



WORLD 
TONIGHT 



THIS IS 

NORA 
DRAKE 



ROBERT 
TROUT 
-NEWS 






These are some of the programs on CBS Radio today. I 
Lly a network can provide this variety of entertainment and information. 

And CBS Radio, of all the networks, does it most successfully. Which is why 
nore people devote more time and attention to sponsors' messages on 

THE CBS RADIO NETWORK. 



h 



BENNY 
SHOW 




WENDY 

WARREN 

SMEWS 



■ 




INVITA- 
TION TO 
LEARNING 



hi 




CITY 
HOSPITAL 




? 



THE* 
LEADING 
QUESTION 



ft 



WORLD 
TONIGHT 



THIS IS 

NORA 
DRAKE 



MURROW 
NEWS 



IBS RADIO NETWORK 



%%%¥*>:*:*> 



.V,V.;.;,V,;, ;,-,;.'. .V.V.V .. V V .'XCv/. %v V 












S;I£;:£::S:£ 



THE FRENCH BROADCASTING SYSTEM (RDF) 
OFFERS YOU FREE OF CHARGE A REGULAR 
TRANSCRIBED SERVICE 



MUSICAL PROGRAMS 

Symphonic 
Folklore 
Popular 




ENTERTAINMENT 

Theatre 
Arts 
Books 



WOMEN'S PROGRAMS 

Fashion 
Cuisine 
Home Life 




AND BY SPECIAL SHORTWAVE FEED 
ON-THE-SPOT NEWS • INTERVIEWS • REPORTS 

These broadcasts are distributed to 
American stations as part of a goodwill 
program to promote better understanding 
between the peoples of France and the U. S. 

THE FRENCH BROADCASTING SYSTEM 

PIERRE CRENESSE — Director in North America 

972 Fifth Avenue • New York 21, N. Y. • REgent 4-1501 

114 



NEWS-WIRE SERVICES 

«■<<«< < <<< << <■ << < < <■<-<-<- < -<- < ■<- << & <-<-<-<-<■<<<-<-<- < ■ < - < ■< < ■<■<-<■ < ■ « ■ < ■««** 

Associated Press 

New York— 50 Rockefeller Plaza PLasa 7-1111 

Executives 

General Manager Frank J. Stars®! 

Asst. General Manager for Radio Oliver Gramllng 

Secretary Lloyd Stratton 

Radio News Editor John A. AspinwaU 

Hearst Metrotone News, Inc. 

New York— 450 West 56th Street PLaza 7-4120 

Executives 

Vice-Pres. & Gen. Mgr Caleb B. Stratton 

Production Director John E. Michon 

News Editor Marshall B. Davidson 

International News Service 

New York— 235 East 45th Street MUrray HUl 7-8800 

Executives 

General Manager J. Kingsbury Smith 

Associate General Manager Barry Faris 

Assistant General Manager Philip G. Reed 

Business Manager Robert W. Brown 

Managing Editor Paul R. Allerup 

Television Sales Manager Robert H. Reid 

Press Association, Inc. (Associated Press) 

New York— 50 Rockefeller Plaza PLaza 7-1111 

Executives 

President Frank J. Starzel 

V.P Oliver Gramling 

Radio News Editor John A. AspinwaU 

Reuters 

New York— Times Bldg., 229 West 43rd Street. ..... . . .BRyant 9-8558 

Executives 

North American Manager D. Kimpton Rogers 

News Editor J. S. Bates 

Accountant Marjorie Hathaway 

Chief Washington Correspondent J. W. Heff ernan 

United Press Associations 

New York— 220 East 42nd Street .MUrray Hill 2-0400 

Executives 

President & General Manager Frank H. Bartholomew 

V.P. & General European Mgr Thomas Curran 

Vice-President & General Business Manager . . Mims Thomason 

V.P. and General News Manager Earl J. Johnson 

V.P., General Foreign Manager Joseph L. Jones 

Radio News Manager John J. Madigan 

Ass't General News Mgr William C. Payette 

V.P. & Gen. Sales Mgr LeRoy Keller 

Chicago— Daily News Bldg., 400 W. Madison St FRanklin 2-9000 

National Radio Editor. Charles E. Ahrens 

115 



Entertainment 

a 

Productions, 
Incorporated 




in» 




—J 



I HARRY FLEISCHMAN, President STEVEN Carlin. Executive Producer I 
575 Madison Ave., New York 22, N. Y. Plaza 9-3700 



■m 



116 



<-<- < - <<<<< < < < <<« <<<<<< < - < - < ■ « <<<<<<<<<<<<-<-<■<■<-<■<■«< < <<< « <<<<<< < 

SPOT RADIO MARKET VOLUME 
COMPARISONS, 1955-1956 

<-<-<<< <<<■< < <<<< < ■ < - < < < <■ < ■ < ■ < - < ■ < - < ■ < ■ < ft <-< • < - < <<<<<<<< < <<<<< <<■<■<■<>■<■<■<■<■ < 

The following is an analysis of dollar volume Spot Radio by markets for the years 
1955-1956, showing percent of increase or decrease. Information contained herein was 
taken from official FCC Reports and SRDS: 

Stations 

Markets Reporting Natl. Spot Natl. Spot % of 

Rank By $25,000 Dollar Dollar Increase 

Popula- or more Volume Volume or 

tion Market Time Sales 1955 1956 Decrease 

1 N. Y.-N.E. N. J 28 $9,813,781 $18,161,000 85.1 ■ 

2 Chicago 23 4,706,755 9,826,000 108.8 

3 Los Angeles 23 2,750,903 5,847,000 112.5 

4 Philadelphia 19 3,934,499 5,045,000 28.2 

5 Detroit 8 3,373,534 5,544,000 64.3 

6 San Francisco 16 1,849,769 3,264,000 26.4 

7 Boston 15 2,563,566 3,308,000 29.0 

8 Pittsburgh 17 1,999,163 2,773,000 38.7 

9 St. Louis 12 2,398,206 2,929,000 1 22.1 

10 Washington 13 1,147,979 2,180,000 ,90.4 

11 Cleveland 8 1,660,733 2,076,000 25.1 

12 Baltimore 12 1,048,691 1,428,000 36.3 

13 Minneapolis-St. Paul 8 1,543,521 2,058,000 33.3 

14 Buffalo 10 1,186,576 1,508,000 27.0 

15 Houston 11 1,283,952 1,489,000 16.0 

16 Milwaukee 8 1,017,358 1,148,000 12.9 

17 Cincinnati 8 2,727,063 2,553,000 — 6.4 

18 Kansas City 9 1,501,002 1,864,000 24.2 

19 Atlanta 10 1,137,899 1,479,000 30.0 

20 San Diego 7 469,321 683,000 45.6 

21 Dallas 7 1,004,396 1,320,000 31.5 

22 New Orleans 11 905,672 1,112,000 22.7 

23 Portland, Oregon 11 691,184 984,000 42.4 

24 Seattle 10 912,331 1,257,000 37.8 

25 Providence 9 581,465 813,000 39.0 

26 Miami 10 631,829 745,000 17.9 

27 Denver 11 841,905 1,231,000 46.2 

28 Louisville 8 764,478 1,060,000 38.7 

29 San Bernardino-Riverside . . 8 132,732 148,597 12.0 
3(0 Indianapolis 5 866,004 1,111,000 28.3 

31 Birmingham 10 596,474 624,000 4.7 

32 Youngstown 5 313,646 377,000 20.1 

33 San Antonio 9 928,432 1,011,000 8.9 

34 Columbus, Ohio 5 727,481 979,000 34.7 

35 Tampa-St. Petersburg 11 360,951 400,000 10.8 

36 Albany, Schenectady, Troy.. 7 904,057 1,117,000 23.6 

37 Memphis 7 854,586 965,000 12.9 

38 Dayton '3 321,982 376,000 16.8 

39 Rochester 6 * 634,210 776,000 22.4 ! 

40 Norfolk 7 315,915 457,000 44.6 

41 Ft. Worth 6 347,586 445,000 27.9 

42 Phoenix 9 213,264 323,000 51.6 

43 Akron 4 312,245 391,000 25.3 

44 San Jose 5 72,844 90,136 23.8 

45 Allentown-Bethlehem 6 181,942 271,000 48.9 

46 Toledo 4 409,489 644,000 57.1 

47 Springfield-Massachusetts .. 8 209,826 238,000 13.3! 

48 Oklahoma City 7 571,496 576,000 0.9 

(Continued on page 119) 
■< < <■<« <-<-<-<-<-<■< < <<<< << « < < <<<<< < ■ < < ■ < ■<■ < ■ < - < ■ < - < ■ < - < - < ■ < << -<•«<< << < -< ■ < -<<<■ < ■< 

117 




n 






[ -w^WWM^Sm 



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is the world's 

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STORES THROUGHOUT NEW YORK, LONG ISLAND, NEW JERSEY AND PRINCIPAL CITIES 

118 



& $ SPOT RADIO MARKET VOLUMES 

<<< < <<<<<<<<<<<<< << < < . <« ■ < ■ « ■ « - < ■ < <<<<<<<<<< << ■ << - < <<< < <<<< < << < - < - < • 

(Continued from page 117) 

Stations 

Markets Reporting Natl. Spot Natl. Spot % of 

Rank By $25,000 Dollar Dollar Increase 

Popula- or more Volume Volume or 

Hon Market Time Sales 1955 1956 Decrease 

49 Omaha 6 $ 807,893 $ 908,000 12.4 

50 Jacksonville 7 310,747 285,000 — 8.7 

51 Sacramento 5 491,104 548,000 11.6 

52 Hartford 4 1,001,028 1,195,000 19.4 

53 Syracuse 5 387,065 525,000 35.7 

54 Wilkes-Barre 6 141,378 170,000 20.6 

55 Knoxville 8 238,585 268,000 12.1 

56 Nashville 7 690,881 817,000 18.2 

57 Richmond 7 645,988 722,000 11.8 

58 Wheeling 6 394,921 456,000 15.4 

59 Flint 5 255,825 306,000 19.5 

60 Charleston, W. Va 7 192,683 220,000 14.0 

61 Wilmington, Del 4 115,797 184,000 58.6 

62 Grand Rapids 6 338,526 379,000 11.8 

63 Canton 2 NA 266,000 

64 Fresno 6 411,528 484,000 17.5 

65 Salt Lake City 7 346,493 368,000 6.4 

66 Harrisburg 5 220,248 246,000 11.8 

67 Wichita 5 367,859 416,000 13.0 

68 Tacoma 4 70,662 78,599 11.2 

69 Tulsa 6 568,982 603,000 6.0 

70 Johnstown 5 90,598 110,000 20.9 

71 Utica-Rome 4 129,501 144,000 10.8 

72 Peoria 5 285,003 336,000 17.9 

73 Bridgeport 2 NA NA 

74 Worcester 4 364,846 410,000 12.3 

75 Duluth 6 211,580 215,000 1.4 

76 El Paso 4 122,542 189,000 53.3 

77 Chattanooga 6 229,183 183,000 —20. 

78 Mobile 6 129,987 145,000 11.5 

79 New Haven 3 190,732 277,000 45.0 

80 Davenport-Rock Island 5 261,346 289,000 10.7 

81 Bakersfield 5 153,956 158,000 2,6 

82 Spokane 6 394,675 488,000 23.5 

83 Huntington 6 155,334 154,000 — - 0.6 

84 Scranton 6 214,461 236,000 10.3 

85 Reading 3 109,969 127,000 15.5 

86 Des Moines 6 1,249,623 1,357,000 8.6 

87 Trenton 1 NA NA 

88 Little Rock 5 201,904 214,000 5.9 

89 Shreveport 7 475,114 454,000 — 4.4 

90 Lancaster 2 NA 111,000 

91 South Bend 2 NA 159,000 

92 Augusta 5 107,861 102,000 — 5.6 

93 Erie 3 84,482 119,829 41.8 

94 Stockton 4 123,291 213,000 73.2 

95 Stamford 2 NA NA 

96 Beaumont 6 206,500 169,000 —18,4 

97 Tucson 6 . 127,437 68,000 —46.5 

98 Charlotte 6 848,753 903,000 6.4 

99 Albuquerque 5 241,004 260,000 7.9 

100 Baton Rouge 5 169,202 168,000 — 0.6 

101 Ft. Wayne 4 403,347 435,000 7.9 

* * * 

102 Honolulu 7 375,500 421,000 1.2.0 

The FCC did not include the figures for the owned and operated network radio 
stations in the 1955 report. They were included in the year 1956. All owned and operated 
stations of the networks are in the first 10 markets. 

SOURCE : Station Representatives Association. 



<<<<<<< <« ■ < <«<<<<<<<< < <-<■< « < < <<< << « <- <■<■<■<■« < < < r< < «««««■< 

119 



GAC-TV.NC 

Affiliate of General Ariists Corporation 



New York 

Beverly Hills 

Chicago 

Cincinnati 

Dallas 

Miami Beach 

London 



120 



<<<<<<<<<<<<<<<<<<<<<< <-<-«<< < < <-<-<-<-<-<-<-<-«■<■< <■< <-«<<<<<< <<-<■«- 

The Radio Spot Picture For 1958 

Holds Upsurge in Latter Half 

■<■<■<.<<<<<<<<<<<<<■<<■<■<<< < -<<<<<<<<-<<<<< << <<<<<<<< 



THE radio spot prospects for 1958 are ex- 
cellent. Although it is true that spot 
billings have not shown a decided increase 
during the past month or two, I confidently 
expert a strong rally in the second half of 
1958. The first six months will probably 
continue to run below last year's figures, 
but a strong upsurge in the latter half of 
the year will more than compensate for the 
slow start. It's my strong belief that spot 
radio in 1958 will be up ten per cent over 
1957. 

Although there is considerable talk of a 
business slowdown, consumer dollars are 
still plentiful. There's nothing the matter 
with business that more retail sales can't 
cure— and advertising has become the sole 
force for sales in the nation because of the 
decline of personal salesmanship. 



* 



During prior periods of business setback, 
advertising costs were among the first to 
be pared. During the present slowdown, ad- 
vertising should be the last to be cut! We 
are now in an age of super-markets and 
self-service stores in all lines of business. 
The fact-to-face salesmanship has all but 
vanished. What is left? Radio, the medium 
that combines imagery transfer with strong 
personal sell is the one last and best retail 
salesman for any consumer product. Busi- 
ness men who want to move their products 
off the shelf must not only continue to use 
radio as before, but should actually increase 
their schedules in an effort to keep those 
consumer dollars flowing. Spot radio is par- 
ticularly well suited for its role of priming 
the national economy because of its greater 
flexibility and greater adaptability to any 
advertiser's special problems. I can safely 
say that radio is the most economical, and 
along with TV most effective, advertising 
medium in the world today. 



* 



Spot radio is virtually the only medium 
which has generally held the line on rate 
increases. Radio rates have held fairly con- 
stant, although the actual value of radio 
time has sharply increased in the past sev- 
eral years. There are two reasons for this: 
1 ) the sale of radio sets has steadily gone 
up; 2) tune-ins as reported by the various 
rating services has shown a consistent in- 




By Frank M. 
HEADLEY 

President 

Station Representatives 

Association 



crease. As a happy result of these two fac- 
tors, the cost per commercial to the radio 
advertiser is constantly going down instead 
of increasing as it is in almost all of the 
other media. 

Radio announcers and disc jockeys are 
becoming more and more sophisticated in 
the techniques of effectively delivering a 
commercial message. In even the smallest 
markets, radio talent have become true air 
salesmen, and take pains to learn the sales 
points of the products they advertise, and 
sometimes even the overall marketing strat- 
egy of the advertiser. 

Radio will deliver the audiences, but 
agencies can better motivate their delivered 
listeners by devoting more time and effort 
to produce commercials with higher con- 
version efficiency— that is the conversion of 
audiences into customers. The key is cre- 
ativity: the creative use of talent and effort 
to conceive and produce commericals which 
will utilize to the fullest the numerous ad- 
vantages of audio presentation. 

Not only are radio stations becoming 
more adept at getting maximum mileage 
out of the advertisers' commercials, but they 
have learned how to really get across the 
value of their facility as an advertising 
medium to local and regional merchants 
and manufacturers. 



* 



On the national scene as well, spot radio 
has entered the era of salesmanship. Good 
salesmanship has been important since the 
decline of the vast nationwide audiences 
several years ago, but never has it been so 
vital as in the present tighter economic 
situation. In today's increasingly competi- 
tive market, representative salesmen more 
than ever must be thoroughly familiar with 
all of radio's aspects— from programming to 
coverage of markets. 

It is part of the salesman's job to get 
across points such as these to buyers of 
time— but his essential job is still to sell: 
aggressively, imaginatively, persistently — 
and harder than ever before. 



121 






^om misfit 
4> % 



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122 



BUSINESS 

- < ■ < ■ < ■ < ■ <<<<<<<<<<<<<<<<<<<<<<<< 
ADVERTISING AGENCIES 

PERSONNEL LISTINGS 

RADIO SPONSORS 

TELEVISION SPONSORS 

AGENCY TIMEBUYER 
BIOGRAPHIES 



1958 



■<■<■<■<■<■« <<<<<<<<■<< <■<-<-<-<-<•<-<-<-<-<-<-<-< <<<<<<<<<<<<<<«< < < <■<■<-<- 

Ingenuity Must Spark Small Agency 
In New TV Program Development 

<- < -« <«<<<<<<<«< <<■<-<-<-<■<-<-<-<-<-<-<-<■<-<-<-<-<-< <<<<<<<<-< 



FOR some advertisers and their agencies 
the year 1958 will mark the cancella- 
tion of a western or musical and hopeful 
launchings of new and (probably) similar 
type shows. However, I believe that group 
will be confined to a small nucleus of the 
biggest multi-million dollar budget clients. 
In the main, the business of Ingenuity will 
be a thriving one. Not only will we prob- 
ably be faced with a certain leveling off 
of TV set purchases and increased three 
network competition, but the ever present 
and mounting pressure of competitive media 
as well. Also there will be a greater than 
ever push from that most competitive and 
revitalized medium . . . radio. Yes, televi- 
sion is going to have to battle hard to main- 
tain its large "share of market" in 1958. 

The battle will be just as hard fought 
and decisive for those of us representing 
moderate budget sized accounts as it will 
for the very largest advertisers and their 
agencies. For despite its generally expensive 
and often long term commitment aspects, 
the medium of television continues to fasci- 
nate nine out of ten advertisers. And this 
preoccupation holds true for even the small- 
est advertiser . . . regardless of whether 
or not he is actually using the medium. 
As a matter of fact, I have often found 
that the smaller the budget, the greater 
the interest. As a result, it is imperative 
that the moderate sized agencies keep as 
fully informed and ready to move, if not 
more so, than their larger contemporaries. 

Before I changed over a while back from 
many years spent with larger agencies rep- 
resenting like accounts, I had heard and 
given lip service to the old saw of "the 
biggest agencies get the biggest attention 
and concessions from the networks and sta- 
tions." Without any real thought or knowl- 
edge of its possible veracity I had accepted 
the statement almost completely. Now, with 
rare exception, I can honestly say that I 
have seen the myth exploded on many oc- 
casions. All of which is a small, but needed 
tribute to the networks and many stations. 
Because should the current soft spot in the 
economy grow any larger, the networks and 
the stations will need the smaller budget 
advertisers even more than they do now. 
These marketers, after all, frequently de- 
velop into important national advertisers 




By RANSOM P. 
DUNNELL 

Vice President 

Director of Radio-TV 

Humphrey, Alley & 

Richards, Inc. 



when their early activities in the medium 
are given proper and sufficient time and 
attention. 

Our efforts then, as agency people, par- 
ticularly in behalf of moderate budget cli- 
ents, should be heavily imbued with an 
almost relentless determination to follow 
these principles: 

First, to keep continually aware of all 

availabilities. 

Second, to pursue the desired ones as 

though money, or budget, was of little 

concern. 

Third, once a pattern or program is se- 
lected, to then reverse financial strategy 
so as to arrive at a basis of continual 
negotiation and counter proposal predi- 
cated on the importance of cost efficiency, 
frequency and coverage for the pros- 
pective client. 

It all seems pretty basic and obvious, 
doesn't it? And yet there is evidence in 
almost any leading magazine or Sunday 
supplement today that speaks eloquently 
for the small advertiser who was treated 
like one on TV by his agency. Properly para- 
phrased a good motto for moderate budget 
television advertisers' agencies should read 
something like: 

The smaller the budget, the greater the 
responsibility. 

I also believe the role of the smaller 
agency in television today should be one of 
doing it differently wherever and whenever 
possible. Just because you don't have a 
four million dollar budget doesn't mean 
you should not and cannot continually seek 
new programming and scheduling patterns. 

Only with constant determination and 
Ingenuity can we in agencies fully exploit 
this most dynamic medium. And, exploit it 
in terms of our clients' most prevalent in- 
terest . . . sales. 



125 



SINCE 

1898 

THE 

AGENCY 



THE 

SHOW 

WORLD 




WILLIAM MORRIS AGENCY n C 

MEW YORK • BEVERLY HILLS • CHICAGO • LONDON • PARIS • ROME 



«<<<<<< < <<<< <<<< ■<■<■ < ■<■<■<■ « ■ << ■ «< ■ < ■ < • < ■ < ■ « ■ <«< <- < •<■<-<■<-<■<■ < • < ■ <<<<<«<<< 

"An Advertiser Looks At Radio" 

(And Documents Its Impact) ' 

< - <<<<<« ■ «<<«< < ■ < ■ < ■ < - <-< - < - « - < - < - < - « -<■ < ■ < ■<■<<■ <<« -< ■ <-<-<-<•<-< | 



WHEN I mentioned to a friend that I 
was writing this article for the '58 
Radio Annual, and told him the title I 
planned to use, he did a beautiful double- 
take. 

"Look at radio?" he asked. "You mean 
television, don't you? Radio is something 
you listen to!" 

That, I told him, is exactly why more 
and more advertisers today are taking a 
good long look at radio. People listen to 
radio, and when people listen, it's smart 
business to see that your advertising 
messages are among the things they listen 
to. 

That's why in 1958 Sinclair is continuing 
its amazingly successful "quickie" spot- 
radio advertising program, broadcasting a 
very simple but highly effective message 
over 900 radio stations for a total of more 
than 10,000 spots each week, every week 
of the year. 

I think I can safely believe that every 
one of you— in Sinclair's marketing territory, 
that is— has heard that message: 

"Driving today? Remember to— 

Drive with care — and buy Sinclair — 
Power-X Gasoline." 

Now, why did we use that message, and 
why did we use it on radio? 

Well, the first thing any advertising man- 
ager looks at is the sales problem advertis- 
ing must help to solve. And again I can 
make a flat statement that every advertising 
manager is convinced that his problem is 
different. 

Sinclair's is certainly different. First, Sin- 
clair's marketing territory extends over 36 
states and the District of Columbia. That's 
a lot of territory, and it calls for a lot of 
advertising to cover it effectively. And sec- 
ond, Sinclair's budget for advertising and 
sales promotion is limited. We advertise in 
plenty, yes, but our most aggressive com- 
petitors can out-spend us, and do, both ab- 
solutely and relatively. It's a tough problem. 

Morey, Humm & Warwick, Sinclair's 
advertising agency, has worked with us 
extremely closely for many years, and has 
constantly examined and re-examined this 
puzzle of how to stretch our advertising 
money over a relatively large area. In this 
re-examination, radio was looked at again 
and again. 

First: Is radio a "dying" medium? The 
answer is surprising: More sets are in use 



By JAMES J. 
DELANEY 

Advertising Manager 
Sinclair Refining Co. 



M% 



today than ever before, and sales of new 
sets are increasing! Moreover, and most im- 
portant to a gasoline advertiser, there are 
37,500,000 radio sets in cars, in use! What 
better time and place to reach a customer 
for gasoline and oil? 

Second: How can radio be used most 
effectively for Sinclair? Well, how about a 
program? Or one-minute spots? Or— how 
about some new way to use radio? This 
latter was explored. And we learned some- 
thing: Many radio spots are too long- 
winded, packed with too many ideas, too 
confusing for the listener to retain. Psychol- 
ogists say that it is far better to tell one 
sales point effectively than to shout a dozen, 
or a hundred, or a thousand. 

Now, if one point will get your message 
across, why waste time (and your budget) 
in trying to get across a dozen points in 
each commercial? 

Out of all this came a simple idea, the 
simple and effective phrase I have men- 
tioned and you have all heard: "Driving 
today? Remember to— Drive with care, and 
buy Sinclair— Power-X Gasoline." A public 
service, your company name, your com- 
pany's leading product, directed towards a 
particular audience (motorists) all in one 
simple twelve-word sentence. Air time, 5 or 
6 seconds, even with a slowly speaking 
announcer. 

We didn't jump in with both feet, even 
though we thought we had a winner. We 
air-tested our campaign in the Fall of '55, 
using WRCA in New York and WFAS in 
suburban White Plains. We scheduled 25 
spots a week on each station. 

The reaction was fast, and favorable. 
Then in January, 1956, we added five more 
New York stations, and three suburbans, 
scheduling about 260 spots a week in the 
time slots most favorable to auto users: 
breakfast, driving to work and back, and on 
weekend afternoons when cars are used 
more for pleasure driving. 

We are now using some 450 cities, with 
over 900 stations broadcasting our spots at 
the rate of better than 10,000 spots every 
week. 



127 



Young t^ RuBicAM 9 m ° 

Advertising 

SEW YORK ' CHICAGO ■ DETROIT • SAN FRANCISCO • LOS ANGELES • HOLLYWOOD ■ MONTREAL ■ TORONTO 
LONDON • MEXICO CITY • FRANKFURT ■ SAN JUAN • CARACAS 




Low-Cost TV 



The thing to remember about TV costs is: it's not 
necessarily the cost-per- minute that counts. It's the 
cost-per-sale. Television may be costly. But it need 
not be expensive— if you've got good commercials. 



128 



■<■<■<<«< < <<<<«<■«<<<<<■«■<<<<<<<<■<<<<<<< < ■<<<<<<<<■<<<<<<<<<<■<- < • 

The Top 100 National and Regional Spot 
Television Advertisers of 1957 
And Estimated Expenditures 

■<■«<<■<<■< << < <<<<<< «<<<<<<<< < # <<<<<<<<<<<<<< ■ :<<<<<<<<■:<<<< 



Advertiser Estimated 

Expenditure 

1. Procter & Gamble Co $25,916,840 

2. Brown & Williamson Tob. Co.. . 12,988,920 

3. Continental Baking Co 10,190,060 

1. Sterling Drug, Inc 8,635,890 

5. General Foods Corp 8,147,900 

6. Colgate-Palmolive Co 7,739,080 

7. Lever Brothers Co 7,642,980 

8. Carter Products, Inc 6,995,260 

9. Miles Laboratories, Inc 6,392,640 

10. National Biscuit Co 5,822,320 

11. Warner-Lambert Pharm. Co... 5,690,870 

12. Morris, Philip, & Co 4,941,470 

Hall, Robert, Clothes 4,923,930 

International Latex Corp 4,72 2,660 

Coca-Cola Co./Bottlers 4,207,890 

Adell Chemical Co 4,109,800 

Bulova Watch Co 4,050,400 

Liggett & Myers Tob. Co 4,091,840 

American Chicle Co 3,723,800 

American Home Products Corp.. 3,539,630 

Ford Motor Co 3,433,050 

American Tobacco Co 3,145,930 

Antel, Charles, Inc 3,036,630 

Pepsi Cola Co./Bottlers 3,038,650 

Lorillard, P., & Co 3,018,660 

Shell Oil Co 2,993,100 

Ess© Standard Oil Co 2,933,080 

Reynolds, R. J.. Tob. Co 2,887,630 

Kellogg Company 2,829,510 

Anheuser-Busch, Inc 2,792,110 

Food Mfgrs., Inc 2,781,640 

Nestle Co., Inc 2,530,320 

Corn Products Ref ining Co 2,477, 3°0 

Block Drug Co 2,347,400 

Factor, Max & Co 2,290,850 

Avon Produces, Inc 2,287,750 

Falstaff Brewing Corp 2,196,180 

Folger, J. A., & Co 2,194,020 

Beech-Nut Life Savers, Inc.... 2,180,520 

Nehi Corp. /Bottlers 2,154,430 

Bristol-Myers Co 2,131,010 

Texas Co., The 1,992,030 

Wrigley, William, Jr., Co 1,968,000 

Gillette Co 1,888,790 

Ritchie, Harold, F., Inc 1,885,110 

Ballantine, P., & Sons 1,814,930 

Schlitz, Jos. E., Brew. Co 1,752,250 

Marathon Corp 1,749,690 

National Dairy Products 1,743,450 

Seven-Up Co./Bottlers ....... 1,712,270 

Source: TvB 



51. 
52. 
53. 
54. 
55. 
56. 
57. 
58. 
59. 
60. 
61. 
62. 
63 
64. 
65. 
66. 
67. 
68. 
69. 
70. 



78. 
79. 
80. 
81. 
82. 
83. 
81. 
85. 
88. 
87. 
88. 
89. 
90. 
91. 
92. 
93. 
91. 
95. 
96. 
97. 
98. 
99. 
100. 



Advertiser Estimated 

Expenditure 

Grove Laboratories, Inc 1,688,460 

L. S. Borax & Ch?m. Corp 1,653,840 

Heinz, H. J., Co 1,621,790 

Wesson Oil & Snow Drift 1,618,070 

Standard Oil Co. of Ind 1,597,460 

Piel Bros., Inc . . 1,594,130 

General Motors Corp 1,552,630 

Pabst Brewing Co 1,480,080 

M. J. B. Co 1,473,3 10 

Peter Paul, Inc 1,458,710 

Hamm, Theo., Brewing Co 1,453,340 

Interstate Bakeries Corp 1,452,080 

Seager, Helaine, Co 1,427,250 

Burgermeister Brew. Corp 1,421,040 

Minute Maid Corp 1,414,570 

Hills Bros., Coffee, Inc 1,401,070 

Philips Petroleum Co 1,387,820 

Standard Brands, Inc 1,308,750 

Curley, Robert, Ltd 1,394,080 

Milner Products Co 1,296,950 

Glsmorene, Inc 1,280,540 

Tea Council of U. S. A., The. . . 1,280,080 

American Bakeries Co 1,232,170 

Calling Brewing Co., Inc 1.231,440 

Maybe'line Co 1,168,830 

Pacific Tel. & Tel. Co 1,158,090 

Socony Mobil Oil Co., Inc 1,139,729 

Best Foods, Inc 1,124,940 

Quaker Oats Co 1,123,470 

United Vintners, Inc 1,113,880 

Grea-t A & P Tea Co.. . 1,066,120 

Plough, Inc 1,059,920 

Ralston-Purina Co 1,059,010 

General Cigar Co 1,056,760 

Borden Co 1,019,160 

Rayco Mfg. Co 1.037,940 

Pepper, Dr., Co. /Bottlers 1,031.720 

Reily, Wm., B., & Co., Inc 1.025,840 

Sardeau, Inc 1,023,340 

Sunshine Biscuit Co 991,960 

Safeway Stores, Inc 990,700 

Pharmaceuticals, Inc 940,150 

Ward Baking Co 939.110 

Associated Products, Inc 919,230 

Kroger Co 905.290 

Proctor Electric Co 902,410 

General Mills, Inc 901,190 

Langendorf United Bakeries. . . . 891,260 

Gold Seal Co 868,240 

Simmons Co. /Dealers 864.270 



129 



Announcing Lever Brothers' great new TV-Radio Schedule 




TUESDAY 



Ma Perkins, Romance of Helen Trent, 
Young Dr. Maione, House Party . . . 

on radio, Monday through Friday 



The Eve Arden Show 

8:30-9:00 p.m. EST, 
CBS-TV Network 



THURSDAY 



Father Knows Best — starring Robert Young 
8:30-9:00 p.m. EST, NBC-TV Network 

Art Linkletter's House Party 

2:30-3:00 p.m. EST, CBS-TV Network 

The Price Is Right— with Bill Cullen 
11:00-11:30 a.m. EST, NBC-TV Network 

Truth or Consequences — emcee Bob Parker 
11:30-Noon EST, NBC-TV Network 



The Lux Show, starring Rosemary Clooney 

live from Hollywood — in color 
10:00-10:30 p.m. EST, NBC-TV Network 





The Life of Riley 

starring William Bendix 

8:30-9:00 p.m. EST, NBC-TV Network 

Garry Moore Show 

10:00-11:30 a.m. EST, CBS-TV Network 

Art Linkletter's House Party 
Truth or Consequences 
The Price Is Right 




Have Gun — Will Travel 

starring Richard Boone 

9:30-10:00 p.m. EST, CBS-TV Network 






130 



Sorry! Our day of rest— 
not a single Lever Brothers' TV or 
radio show! 



ADVERTISING 
AGENCIES 

■ < - < ■ < ■ <<<<<<:<<<<<<< <<<<<< <<<<<< 
RADIO ACCOUNTS 

TV ACCOUNTS 

PERSONNEL 



1958 




THIS ISTHE HOUSETHATBUYS MORETIME, SPENDS MORE TV DOLLARS, USES 
MORE BIG-NAME HOLLYWOOD TALENT, AND PROVIDES AMERICA WITH MORE HOURS 
OF SOLID ENTERTAINMENT THAN ANY OTHER HOUSE IN THE WORLD! 

INSIDE THE HOUSE: Frank Sinatra, Eddie Fisher, George Gobel, Van Johnson, Jack Benny, BobCummings, Dean Martin, Jimmy Durante, Tyrone Power, 
Bert Lahr, Jane Powell, Marge & Gower Champion, Kay Thompson, Donald O'Connor, Ed Wynn, Jo Stafford, Kay Starr, Terry Moore. Mickey Rooney, 
Bill Lundigan, Walt Disney, Ward Bond, Bob Horton, John Daly-some of the talented people selected for and presented by our clients. 



H ouse M 



RUN FOR THE TELEVISION DEPARTMENT OF 



McCANN-ERICKSON, INC., advertising 

New York • Boston • Cleveland • Atlanta • Houston • Dallas ■ Chicago • Detroit • Louisville • San Francisco • Los Angeles • Portland (Ore.) 



TWENTY-ONE 
with JACK BARRY 

*TO TELL THE TRUTH 

with BUD COLLYER 

TED MACK and the 
ORIGINAL AMATEUR HOUR 



for PHARMACEUTICALS, INC. - GERITOL • 
SOMINEX • ZARUMIN • SERUTAN • R.D.X. 

for The J. B. WILLIAMS COMPANY - WILLIAMS 
SHAVE CREAMS • AQUA VELVA • LECTRIC SHAVE • 
KREML PRODUCTS • CONTI PRODUCTS • 
SKOL PRODUCTS 



Parkson Advertising Agency, inc. 

4 O O PA R K AV ENUE • NEW YORK 2 2. N. Y. 



134 



ADVERTISING AGENCIES 

«<<<<< < < < < <<<< << < <<« ■ < - <<<<< ■ < ■ < ■ <<<<<<<<«<<<<<<<<<<<<<<<<<<< ■ < ■ 



Agency Recognition Symbols 

AAAA — American Association of Advertising Agencies 

ABC — Audit Bureau of Circulation 

ABP — Associated Business Papers 

AFA — Advertising Federation of America 

ANPA — American Newspaper Publishers' Association 

APA — Agricultural Publishers Association 

NBP— National Business Publications 

NOAB — National Outdoor Advertising Bureau 

PPA — Periodical Publishers' Association 

SNPA — Southern Newspaper Publishers' Association 



A. D. ADAMS ADVERTISING 

37 W. 53rd St., New York 19, N. Y. 

Phone: Circle 6-2940 

ABP 

( >wnrr A. D. Adams 

Accts. Supervisor J. E. Dawson 

WILLIAM HART ADLER, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-5210 

AAAA 

Pres.-Treas William Hart Adler 

Vice Pres Thorpe E. Wright 

Dir., Radio-TV Alidor Belskis 

A»st. to Pres John J. Petrie 

Branch Office 
101 Park Ave., New York, N. Y. 

Manager J. G. Berens 

Radio Accounts: Central Ice Cream Co., 
Chicago, 111. 

Estimated Radio Billing $3,000 

TV Accounts: Aladdin Industries, Inc., 
(Vacuum Ware, Outing Kits), Nashville, 
Tenn. 
Estimated TV Billing $50,000 

ADMASTERS ADVERTISING, INC. 

15th & New York Ave., N.W. 

Washington 5, D. C. 

Phone: District 7-0551 

President John E. Waterfield 

Secretary E. H. Bell 

ADVERTISERS' BROADCASTING 
COMPANY 

117 W. 46th St., New York 36, N.Y. 
Phone: PLaza 7-3560 

Exec. Producer Sholom Rubinstein 

Director Bernard Rubinstein 

Copy Chief David M. Hausdorff 

Radio Accounts: Foreign Language Pro- 
grams: Best Foods, Inc. (H-0 Quick Oats, 
H-0 Instant Oatmeal, H-0 Cream Farina, 
Hellman's Real Mayonnaise, Presto Cake 
Flour) ; American Home Foods, Inc. (Chef 
Boy-Ar-Dee Products, G. Washington's In- 
stant Coffee, G. Washington's Instant Broth 
& Seasoning, Burnett's Extracts) ; Cream of 
Wheat Co.; General Baking Co. (Grossinger's 
Bread) ; Hoffman Beverage Co.; Kraft Foods, 
Inc. (Philadelphia Brand Cream Cheese, 
Kraft Oil, Parkay Margarine, Miracle Mar- 



garine) ; Wesson Oil & Snowdrift Sales Co. 
(Wesson Oil) ; Florida Citrus Exchange 
(Florigold Oranges & Grapefruit) ; The 
Nestle Co. (Nescafe Instant Coffee) ; Lever 
Bros. Co. (Spry, Lux Liquid Detergent) ; 
Calif. Prune & Apricot Growers Assn. (Sun- 
sweet Prunes) ; Colgate-Palmolive Co. (Palm- 
olive Soap, Colgate Dental Cream, Colgate 
Brisk Toothpaste, Halo, Ajax, Vel, Fab); 
The S.O.S. Co. (S.O.S. Magic Scouring Pads) ; 
Pharmaco Co. (Feen-a-mint, Chooz, Medi- 
gum) ; Republican State Committee. 

TV Accounts: General Foods Corp. (Max- 
well House Coffee, Instant Maxwell House 
Coffee, Post Cereals, Instant Sanka Coffee) ; 
Diamond Crystal Salt Co.; The Coca-Cola 
Bottling Co.; Duffy-Mott Co. (Mott's Apple 
Sauce, Mott's Apple Juice, Sunsweet Prune 
Juice, Clapp's Junior & Baby Foods) ; Dugan 
Brothers (Dugan's Breads & Cakes) ; Penick 
& Ford, Ltd., Inc. (My-T-Fine Desserts); 
The Boyle-Midway Co. (Aerowax, Wizard 
Wick, Wizard Aerosol, Easy-Off Oven Clean- 
er, Sani-Flush) ; Whitehall Pharmacal Co. 
(Anacin, Preparation H. Infra-Rub, Hill's 
Cold Tablets ) ; Republican State Committee. 

AIKEN ADV. AGENCY, INC. 

110 W. 40th St., New York 18, N. Y. 
Phone: LA 4-3895 
ABP— ANPA 

Pres., Media Dir Sigmund C. Aiken 

Production Mgr Ira Bernstien 

Art Director Pete Costanza 

AITKIN-KYNETT CO., INC. 

1400 South Penn Square, 

Philadelphia 2, Pa. 

Phone: RIttenhouse 6-7810 

A A A A— AB C— ABP— ANPA 

Chmn. of Bd H. H. Kynett 

President Allen C. Smith 

V.P.s George B. Barnard, H.B. 

Montgomery, C. W. Eigenbrot 

Treasurer Joseph C. Baugher 

TV Dept. Head Richard Olanoff 

Radio Dept. Head Allen Gray 

Radio Accounts: Mrs. Paul's Kitchens, 
Philadelphia, Pa. (Frozen Seafood) ; Penn- 
sylvania Refining Co., (Carburetor Cleaner) ; 
First Camden National Bank & Trust Co., 
Camden, N. J.; Girard Trust Corn Ex. Bank, 
Philadelphia, Pa.; Exide Automotive Div. 



135 




ON-TARGET TELEVISIO 




KUDNER AGENCY, INC. 

LOS ANGELES NEW YORK DETROIT WASHINGTON 
DAYTON SAN FRANCISCO 



136 



# # ADVERTISING AGENCIES & & 

<<<<<< < -<■<■< < <<<<<<<<<< < <<<<< -<<<< <<<< < <<<<<<<<< < <<< <■ < ■ « ■<■<■<■<■<-<- < 



(Batteries), Philadelphia; Fels and Co. 
(Laundry Products), Philadelphia, Pa.; Car- 
ling Brewing Co. (Mid-Atlantic Territory), 
Cleveland, Ohio. Bachman Bakeries Corp. 
(Pretzels) Reading; Booth Bottling Co., Inc. 
(Beverages) Phila.; Capitol Prod. Corp. 
(Storm Doors & Windows) Mechanicsburg; 
Monroe Auto Equipment Co. (Shock Ab- 
sorbers) Monroe, Mich.; Pennsalt Chemicals 
Corp. (Household Products) Phila.; A. C. 
Derby Co. (Meats) Phila.; Van Wagenen & 
Schickhaus Co. (Swift Div.) Meat, Kearny, 
N. J. 

TV Accounts: Mrs. Paul's Kitchens, Inc., 
Philadelphia; Exide Automotive Div. (Bat- 
teries) Philadelphia; Campbell Chain Co., 
York, Pa.; Fels and Co.; Philadelphia; Carl- 
ing Brewing Co. (Mid-Atlantic Territory), 
Cleveland, Ohio. Capitol Products Corp. 

R. H. ALBER CO. 

439 N. Larchmont Blvd., Los Angeles 4, Calif. 
Phone: HOllywood 9-8273 

Exec. Vice-Pres Pauline Hagen 

Secretary-Treas Evelyn R. Jones 

Promotion Cy Jackson 

Acct. Exec Fred L. Allen 

Radio Accounts: Gospel Broadcasting 
\ssn., Los Angeles, Calif.; Unity School of 
Christianity, Lee's Summit, Mo.; Christian 
Science Radio Comm. of Los Angeles Coun- 
ty (Lectures and Broadcasts), Los Angeles, 
Calif.; Christian Science Committee on Pub- 
lications, Los Angeles, Calif. 

TV Account: Christian Science Committee 
on Publications, Los Angeles, Calif. 

BARTON ALEXANDER 
ADV. AGENCY 

2934 West Central Ave., Toledo, Ohio 
Phone: GR 2-9027 

President Barton Alexander 

Radio-TV Coord Mary Hirons 

ALLEN & REYNOLDS 

1300 Woodmen of the World Bldg., 

Omaha 2, Neb. 

Phone: Atlantic 4445 

AAAA— 4BP— ANPA— AFA— ABC 

Partners Milton H. Reynolds, 

R. H. Reynolds, Q. H. Moore, Helen C. 
Moeller, Milton J. Stephan, Kermit Han- 
sen. W. J. Newens 

Dir. Radio-TV Milton J. Stephan 

Asst. Dir. Radio-TV Don B. Amsden 

Prod. Asst Jack L. Silver 

Media Asst Jean Segelberg 

Radio Accounts: Bernard Bros. (New & 
Used Cars) ; Carpenter Oil Co. (Gas, Oil, 
Automotive Prod.) ; Dundee Presbyterian 
Church; Evans Laundry, all Omaha; O. A. 
Cooper Co. (Livestock Feeds), Humboldt, 
Nebr.; Commercial Savings & Loan Assoc; 
Fairmont Foods Co. (Dairy Prod., Frozen 
Foods) ; Farm Fertilizers; Gerelick Motors; 
Hayden House (Restaurant) ; T. H. Maenner 
Co. (Real Estate), all Omaha; Earl May 
Seed Co. (Crackers, Cookies), Omaha; Mil- 
ler Chemical, Omaha; National Alfalfa (Al- 



falfa Pellets), Kansas City; Omaha Public 
Power District (Public Utility) ; P. F. Peter- 
sen Baking Co. (Bread, Pastries), Omaha, 
Cedar Rapids, Davenport, Des Moines; Radio 
Engineering Inst.; Sidles Company (Appli- 
ance Distrs.); Tekseed Hybrid Co. (Hybrid 
Corn) ; Uncle Sam Breakfast Foods Co.; 
U. S. National Bank; Woodmen Accident 
Co. (Insurance), all Omaha. 

TV Accounts: Commercial Savings & Loan 
Assoc, Omaha; O. A. Cooper Co. (Livestock 
Feeds), Humboldt, Nebr.; Evans Laundry; 
Fairmont Foods Co. (Dairy Prod., Frozen 
Foods); T. H. Maenner Co. (Real Estate; 
Merchants Biscuit Co. (Crackers, Cookies); 
Nebraska-Iowa Electrical Council; Omaha 
Public Power District (Public Utility), all 
Omaha; Paxton & Vierling Steel Co., Omaha, 
Sioux City; P. F. Petersen Baking Co. 
(Bread, Pastries), Omaha, Cedar Rapids, Da- 
venport, Des Moines); Radio Engineering 
Inst.; Sidles Co. (Appliance Distrs.); Tek- 
seed Hybrid Co. (Hybrid Corn) ; Uncle Sam 
Breakfast Foods Co.; U. S. National Bank, 
all Omaha; Western Land Roller (Farm 
Eqt.), Hastings, Nebr. 

ALLIED ADVERTISING AGENCIES 

4643 Beverly Blvd., Los Angeles 4, Calif. 
HOllywood 2-0837 

President, Gen. Mgr W. Fehr Gardner 

Treasurer Maxine Blankenship 

Art Director Jack Robins 

Account Exec Dick Gardner 

Radio Accounts, Arden Farms (Dairy 
Products) ; Pavo de Grande, Inc. (Turkeys) ; 
Dr. F. E. Campbell (Dental Services) ; West 
Pico Furniture Co. (Furniture) ; First Naz- 
arene Church; Calif. Record Distributors, 
Pacific Hi-Fi House (Electronic Equipment), 
all Los Angeles, Calif. 

TV Accounts: Gold Furniture Co.; Prid- 
ham Davis (Optometrist) ; Arden Farms 
(Dairy Products); Pavo de Grande (Tur- 
keys) ; Dr. F. E. Campbell (Dental Services), 
West Pico Furniture Co., Bowles & Co. (Real 
Estate), all Los Angeles, Calif. 

ANDERSON & CAIRNS, INC. 

130 E. 59th St., New York 22, N. Y. 

Phone: MU 8-5800 

AAAA 

Chairman of the Bd.. .T. Hart Anderson, Jr. 

President John A. Cairns 

Exec. V.P .Thomas Vohs 

Treasurer Abraham Fisher 

V.P., Ch., Creative Bd Ralph Tanner 

V.P., Ch., Strategy Bd W. C. Wheeler 

Vice Pres., Radio-TV Victor Seydel 

R & TV Copy Head Ernest Chambers 

Producer Darby Nelson 

R & TV Copy Head Ernest Chambers 

Radio Accounts: Alderney Dairy, Newark, 
N. J.; Dow Corning (Silicones), Midland, 
Mich.; Dynel Div., Union Carbide (Fiber); 
Shavex (Aid to Electric Shaving) ; Natl. 
Home Furnishing Show, all New York; Acou- 
sticon (Hearing Aid), Jamaica, N. Y.; Asso. 
Bulb Growers of Holland, New York; C. H. 



137 



Give to the world 
the best you have 
...and the best will 
come back to you. 



I don't know the author, 

I wish I might have written it. 

But Queen For A Day 

has been doing all right for nearly 

thirteen years. 

Ray Morgan 

P.S.: Give us a jingle about the "Block-Buster." 
It's our newest— and great! 



138 



$ & ADVERTISING AGENCIES ^ & 



Masland & Sons (Carpets), Carlisle; "You- 
All," (Salad Dressing), New York; White 
Rose Tea, New York. 

TV Accounts: Cheny Elsinore (Julius 
Wile) (Wine) ; C. H. Masland & Sons (Car- 
pets) ; White Rose Tea, all New York; 
Acousticon (Hearing Aid), Jamaica, N. Y. 
Asso. Bulb Growers of Holland, New York. 
8467 Beverly Blvd., Los Angeles 48, Calif. 

ATHERTON ADVERTISING AGENCY 

8467 Beverly Blvd., Los Angeles 48, Calif. 
Phone : OLive 3-2246 
AAAA— ABP— ANPA 

Owner Alfred A. Atherton 

Art Dir Milton Zoldtow 

Media Dir Alice Asdour 

Radio Accounts: Acousticon, Div. of Dicto- 
graph Products, Inc. — West Coast only — 
(Acousticon Hearing Aids), San Francisco, 
Calif.; Pacific Hawaiian Products Co. (Soft 
Drink), Fullerton, Calif. 
Estimated Radio Billings, $40,000 

ATHERTON & CURRIER, INC. 

420 Lexington Ave., New York 17, N. Y. 

Phone: ORegon 9-5055 

ABP— ANPA— APA— NBP 

President J. W. Atherton 

Vice-President Lester Stone 

Secy .-Treasurer Z. A. Torok 

Vice-Pres., Dir., Copy & Plans.. J. D. Molnar 
Vice-Pres., Radio Dir. & Talent 

Buyer J. P. Atherton 

Media Director Hubert Sweet 

Research Director Robert Wiesner 

Marketing Director William Updegraff 

Branch Office 

Concourse Bldg., Toronto, Ont., Canada 
V.P., Gen. Mgr William McDonald 

ATLANTIC ADVERTISING 
COMPANY 

220 West 42nd St., New York 36, N. Y, 

Phone: LOngacre 5-2674 

Partners. . .Murry E. Cohen, Irving H. Glick 

Art Dir M. Charles 

Production Mgr Don Williams 

Space Buyer Sally Carp 

Acct. Executives. ... .Irving H. Glick, Murry 

E. Cohen, Lester Loeb, Donald Williams, 

M. Charles 

AUBREY, FINLAY, MARLEY <£ 
HODGSON, INC. 

230 N. Michigan Ave., Chicago 1, 111 

Phone: Financial 6-1600 

AAAA— ABC— ABP— ANPA 

Chairman of Board .James T. Aubrey 

President . H. Earl Hodgson 

V.P., Secy Robert C. Marley 

Treasurer Ann E. Ferngren 

Vice-President Joe H. Serkowich, 

Kenneth Hill, Donald E. McGuiness 
Dir. Media Res Frederick R. Hansen 

Radio Accounts: International Harvester 
Co. (Farm Equipment Div.) ; International 
Mineral & Chemical Co. (Potash Div.) ; Ter- 
ry Foods, Inc.; Illinois Farm Supply Co. 
(Fertilizer, Feed, Petroleum), Williamson 



Candy Co. (Oh Henry!), all Chicago; Mur- 
phy Products Co. (Animal Feed Concen- 
trates), Burlington, Wise. 

TV Accounts: Illinois Farm Supply Co.; 
Terry Foods, Inc. (Frozen Prepared Beef 
Prod.) Williamson Candy Co. (Oh Henry!), 
Murphy Products Co. 

N. W. AYER & SON, INC. 

West Washington Square, Philadelphia 6, Pa. 

Phone: WAlnut 5-0100 

ANPA— ABP— ABC 

Chairman of Board H. A. Batten 

President Warner S. Shelly 

Radio-TV Department 
30 Rockefeller Plaza, New York 20, N. Y. 
Phone: PLaza 7-5700 
Vice-Pres. & Dir. of 

Radio-TV James E. Hanna 

V.P., Radio-TV Plans. .... .T. J. McDermott 

V.P. Dir. Copy Dept.. John W. Esau 

Radio-TV Research H. L. Smith, Jr. 

Programming T. H. Calhoun 

Live Production W. J. Ratcliff 

Film Production G. D. Gudebrod 

Radio-TV Traffic Joseph Battaglia 

Broadcast Media George McCoy 

Sports C.W. Wilds 

Chief Time Buyer R. S. Bunbury 

Time Buyers P. F. Kizenberger, H. 

Hartwig, F. Carvell, M. Hartman, S. Israel, 
F. McClafferty, W. Millar, L. Peters, I. 
Ziegler. 

Branch Offices 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone: PLaza 7-5700 

Vice-President John D. Upton 

920 Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 2-4970 

Vice President E. Craig Greiner 

135 S. LaSalle St., Chicago 3, 111. 
Phone: ANdover 3-7111 

Vice-President Allen R. Memhard, Jr. 

Radio-TV Prod James E. Robertson 

4170 Penobscott Bldg., Detroit 26, Mich. 
Phone: WOodward 5-3322 

Vice-President John Carberson 

413 Taft Bldg., Hollywood 28, Calif. 

Phone: HOllywood 3-4871 

235 Montgomery St., San Francisco, Calif. 

Phone: SUtter 1-2534 

Vice-President Carl Zachrisson 

Gasco Bldg., 1060 Bishop St., Honolulu, Ha. 
Phone: HAwaii 50-3681 

Manager James P. Smith 

Radio Accounts: American Telephone and 
Telegraph Company, Armour & Company, 
The Atlantic Refining Company, Avis Rent- 
A-Car System, B. C. Remedy Company, But- 
cher Polish, The Chesapeake & Potomac 
Telephone Companies, Chestnut Farms, E. I. 
Dupont, French Line, Gordon Baking Co., 
Hills Bros. Coffee, Inc., Illinois Bell Tele- 
phone Company, Insurance Company of 
North America, Howard D. Johnson, John- 
son & Johnson, Knouse Foods Cooperative, 
Inc., Michigan Bell Telephone Company, 
Ohio Oil Co., Plymouth Factory Cooperative 



139 



THE FREDERICK-CLINTON CO. Inc. 


ADVERTISING 


545 Fifth Avenue New York 17, N. Y. 


MU 2-7433 



EWR&R 
WEST COAST RADIO/TV 

Burns and Allen 

Art Linkletter's "House Party"— Radio and TV 

Sheriff of Cochise 

Men of Annapolis • Carnation Milk Time— Keystone Network 

As The World Turns • Queen For A Day 

The Verdict is Yours • The Pat Buttram Show 

It Could Be You 

ERWIN WASEY, RUTHRAUFF & RYAN, INC. 

5045 WILSHIRE BOULEVARD, LOS ANGELES 36, CALIFORNIA • WEbster 1-1211 
235 MONTGOMERY STREET, SAN FRANCISCO 4, CALIFORNIA • EXbrook 2-4616 
Chicago • Cincinnati • Dallas • Houston • Los Angeles ■ New York • Philadelphia • St. Paul 
San Francisco • Washington, D.C. • London • Rio De Janeiro • Sao Paulo • Stockholm -Toronto 



140 




# & ADVERTISING AGENCIES ® & 



Adv. Pgm., Polk-Miller Products Corp., 
Sheffield Farms Company, Supplee Div., 
Tasty Baking Company, United Air Lines, 
Stephen F. Whitman & Sons., Inc. 

TV Accounts: American Telephone & Tele- 
graph Company, Armour & Co., The Atlan- 
tic Refining Company, B. C. Remedy Com- 
pany, John H. Breck, Inc., Butcher Polish, 
Carrier Corporation, The Chesapeake & Po- 
tomac Telephone Companies, Reuben H. 
Donnelly Corporation, E. I. Dupont, Electric 
Companies Advertising Program, The First 
Pennsylvania Banking & Trust Co., General 
Electric Telechron, Gordon Baking Co., P. 
H. Hanes Knitting Co., Hills Bros. Coffee, 
Inc., Illinois Bell Telephone Company, In- 
surance Company of North America, How- 
ard D. Johnson, Johnson & Johnson, Michi- 
gan Bell Telephone Company, National 
Dairy Products Corp. — Sealtest, Ohio Oil 
Company, Philip Morris Inc., Plymouth Divi- 
sion of Chrysler Corporation, Plymouth Fac- 
tory Coop. Adv. Pgm., Polk-Miller Products 
Corporation, SeaPak Corp., Sheffield Farms, 
Tasty Baking, United Air Lines, Stephen F. 
Whitman & Sons, Inc., Yardley of London, 
Inc. 

AYLIN ADVERTISING AGENCY 

904 Lovett Blvd., Houston 6, Texas 

Phone: JAckson 9-3766 

AAAA 

President Robert N. Aylin 

Account Executive. Charles H. Lewis 

Account Executive. Robert A. Lahr 

Account Executive. ..... .Alston P. Cameron 

Radio & TV Dir.. Jo Moore 

Art Director .Roger I. Helm 

Branch Office 

505 National Bank of Commerce Bldg. 

San Antonio, Tex. 

Phone: CA 4-7055 

Manager William Close 

Radio Accounts: Black-Brollier, Inc. (Con- 
crete Bldg. Materials); Henke & Pillot, Inc. 
(Chain Supermarkets); James Bute Co. 
(Paints), all Houston; Master Bronze Pow- 
der Co. (Paints), Hammond, Ind.; Weldon 
Cafeteria; Rheem Mfg. Co. (Heaters); 
Clarke & Courts (Office Supplies) ; Arthur 
Murray (Dance Instruction); Bank of the 
Southwest, all Houston; National Bank of 
Commerce, San Antonio; First State Bank 
& Trust, Bryan, Tex.; Merchants National 
Bank, Port Arthur, Tex.; C. B. Delhomme 
(Boat Sales & Service); Chrysler Airtemp 
Sales Corp. (Air Conditioning) ; Trimlines 
Reducing Supply (Reducing System) ; Chem- 
ical Corp. of the Americas (Oil Additive), 
all Houston. 

TV Accounts: Henke & Pillot, Inc., (Chain 
Supermarkets) ; Rheem Mfg. Co. (Heaters, 
Air Conditioners, Ranges); Albert Berry 
(Cars); James Bute Co. (Paints), all Hous- 
ton; Master Bronze Powder Co. (Paints), 
Hammond, Ind.; Arthur Murray (Dance In- 
struction), Houston; Nichols Mfg. Co. (Toy 
Guns), Jacksonville, Tex.; Bank of the 



Southwest, Houston; National Bank of Com- 
merce, San Antonio; Chrysler Airtemp Sales 
Corp. (Air Conditioners); Chemical Corp. 
of the Americas (Oil Additive) ; Trimlines 
Reducing Supply (Reducing System), all 
Houston. 

BADGER & BROWNING & 
P ARCHER, INC. 

75 Federal St., Boston 10, Mass. 
Phone: Liberty 2-3364 

Chairman Joseph L. Badger 

President Clifford P. Parcher 

V.P W. B. Lowther, F. S. Browning, Jr. 

Treasurer Franklin S. Browning 

BAKER ADVERTISING AGENCY. 
LTD. 

212 King St. W., Toronto, Ont., Canada 
Phone: EMpire 8-7801 

President W. R. Baker 

Vice-Pres R. C. Baker 

Asst. Gen. Mgr J. E. McEachern 

Sec.-Treas E. M. Sutherland 

Copy Chief... W. E. Trimble 

Radio, TV Director Jack F. Horler 

Radio Time Buyers.. John Powell, Ivy Neve 

Mng., TV Dept Hazel Blair 

TV Time Buyer. Don Farrow 

Shell Tower Bldg., Suite 208 

660 St. Catherine St. W., Montreal, Que. 

Phone: UNiversity 6-3049 

Manager Lloyd Converse 

R&dto Accounts: General Foods, Ltd.; 
Adams Brands Sales, Ltd.; Frigidaire Prod- 
ucts of Canada, Ltd.; The Carnation Co., 
Ltd.; Pharmaco, Inc. (Feen-a-mint) ; Supreme 
Drug, Ltd. (Poligrip and Poli-dent) ; Manu- 
facturers Life Inc. Co. 

TV Accounts: Adams Brands Sales, Ltd.; 
Canadian Kodak Co., Ltd.; Carnation Co., 
Ltd.; Frigidaire Products of Canada, Ltd.; 
General Foods, Ltd.; Pharmaco, Inc.; Su- 
preme Drug, Ltd.; Kaufman Rubber Co. 

LYNN BAKER INCORPORATED 

720 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-3900 

APA— NBP— NOAB 

President R. Lynn Baker 

Vice-Pres. ............ Mary Bentley Baker 

Vice-President .......... Augustine J. Hilton 

V.-P, & Research Dir.. ..... . Jack M* Kline 

V.P., Dir. of Creative Act S. Carter, HI 

V.P.'s Harry G. Kebel, Robert B. Lewis 

Secretary. ........... Dorothy K. Smith 

Treasurer ...... .... John J. Cavanaugb 

V.P. Media Dir James O. Evans 

Prod. Mgr Edward H. Blohm 

Radio-TV Dir Robert S. Steel 

Acct. Executives Mary Bentley, A.M. 

Gross; H. G. Kebel, G. R. Furey, R. B. 

Lewis 

Accounts: Coast Fisheries Div. of Quaker 
Oats Co. (Puss 'n Boots Cat Food) Wilming- 
ton, Calif.; Whitehall Pharmacal Co. (Jo-Cur 
Wave Set Lotion, Heather Rouges) New 
York, N. Y.; F. W. Woolworth Co. (National 



Music Service for Producers 

The widest choice of music for special program uses from 
the diversified catalogs of: 




ROBBINS MUSIC CORPORATION 

LEO FEIST, INC. 
MILLER MUSIC CORPORATION 



Facilities For Providing Special Music For Special Uses 




THE BIG 3 MUSIC CORPORATION 

799 Seventh Avenue • New York 19, N. Y. 

JUdson 2-3700 
PROGRAM MUSIC DEPARTMENT • OSCAR ROBBINS 



142 



# # ADVERTISI 

and Chain- Wide Adv. in all Media) New 
York, N. Y. 

BALDWIN, BOWERS & STRACHAN 

Div. of the Rumrill Co., Inc. 
374 Delaware Ave., Buffalo 2, N.Y. 

Phone: Madison 6020 
AAAA— ABP— ANPA— NOAB— PPA 

President C. L. Rimrill 

V.P., Gen. Mgr G. R. Darcy 

V.P, Ch. of Bd W. M. Baldwin 

V.P, Acct. Mgt. Supv H. R. Keating 

H" &* Dir P - Van Scozza 

V.P., Planning Dir J. P. Waters 

V.P Radio-TV Dir E. L. Thompson 

V £ V. N. E. Forgie, E. L. Bowers 

Radio and TV Accounts: Adam, Meldrum 
& Anderson Co. (Dept. Store) ; Buffalo In- 
dustrial Bank; Crystal Beach Transit Co ; 
Erie Co Savings Bank; Niagara Frontier 
lransit System; Pratt & Lambert (Paints) 
Sears Roebuck & Co.; William Simon Brew 
ery, Inc., all Buffalo; American Stores & Co 

T ?w V? res) ' ?y racuse < N - Y.; Birge Co. 
Inc. (Wallpaper); Buffalo Optical Co.; Elli- 
cott Paint Co, Inc., all Buffalo; General Ice 
Lream Division, Schenectady, N Y • Ken- 
more Motors Co., Kenmore, N. Y.; Nu Wav 
Markets (Food Stores), Buffalo; Pepsi Cola 
Buffalo Bottling Co.; Pepsi Cola Syracuse 
Bottlers, Inc.; Seven-Up Bottling Co., Buffa- 
lo ; Tmney Cadillac-Pontiac, Buffalo. 

BARLOW ADV. AGENCY 

742 James St, Syracuse 1, N. Y. 
Phone: GRanite 9-6644 
p J ^ . AA ^A-ABP-ABC 
Board Chairman H . H. Goodhart 

wi v i>" F - B - Tompkins 

senior V.P T t tr- 

Media Director.'. .'.'.'/. i C W 

a ^ rv * rii. l^. Jones 

Prnd M ^ H - C - Millard 

W L^n- Marc Hughes 

p ,/• °, D,rector E. C. Jones 

(Mnt l °t> T UntS \ Da ^ men 's League Coop 
N^yE* '.^ i Ce p Cream ' ^itutional), 
New York; Will & Baumer Co. (Candles), 
Syracuse; A. V. Smith Co. (Beans VeJ\ 

Kat Cat Food), Marcellus, N. Y.; Haberle 

?cnTcks g & c F' s r a r e; Babco * pSSIS 

F,vl F r Eg . g t } ? ^V; rica » La France Co. 
(Fire Extinguishers) ; GLF (Lawn & Garden 
Supplies Eggs ) , all Ithaca, N. Y. 

(MM pT"*!* Dair y men 's League Coop 
(Milk Products Ice Cream), New York; Will 
& Baumer Co (Candles), Syracuse; Haberle 
Brewing Co, Syracuse; GLF (Law^i & Gar- 
den Supplies, Eggs), Ithaca, N. Y. 

BARNES CHASE COMPANY 

530 Broadway, San Diego 1, Calif. 
aaaa *,JS, OIle: B elmont 3-7771 
AAAA-^ABC^AjNIPA-hAPA-NOAB-ABC 

NBP 
Chairman of Board N . R. Barnes 

VWP T ~'V James B.Lane 

Vice-Pres Acct. Exec Norman Foster, 

Frank Huff ' 



NG AGENCIES # $ 

<<<<<<<<< < <<<<<<<<<<« ■« « «<<< < ■ 

3450 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 4-1193 

V.P, Manager Ashby Starr 

Phone: EX 7-0477 
700 Montgomery St, San Francisco, Cal. 

V.P., Mgr .Jerry Gorin 

Radio-TV Accounts: Security Trust & Sav- 
ings Bank (Banking), Rohr Aircraft Corpo- 
ration (Aircraft Parts), San Diego Gas & 
Electric Co. (Public Utility). 

TED BATES & CO., INC. 

666 Fifth Ave, New York 20, N. Y. 

Phone: JUdson 6-0600 

ABP— APA— ANPA— NBP— PPA— AAAA 

NOAB 

Hon. Chairman of Bd, Chairman, 

Exec. Committee Theodore L. Bates 

Chairman of Board Rosser Reeves 

President William H. Kearns 

Senior V.P.'s. . .James C. Douglass, Archibald 

McG. Foster, John M. Lyden, Rudolph 

Montgelas, D. Robert Parman, Clifford N. 

Parsells. 

Senior V.P, Secretary. . . . Alman J. Taranton 

V.P, General Mgr Thomas J. Carnese 

V.P, Treasurer Edgar P. Small 

V.P, Comptroller William E. Hatch 

V.P, Acct. Supv, Asst. Treas..W. A. 0. Gross 
V.P, Acct. Supv, 

Asst. Secy Allen M. Whitlock 

V.P, Sr. Group Head E. L. Hill 

V.P, Sr. Group Head C. L. MacNelly, Jr. 

V.P, Dir. 

TV and Radio Richard A. R. Pinkham 

V.P, Client Service 

Research Charles Dunkin 

V.P. in charge of Plans Review & 

Analysis Joan A. Geiger 

V.P. in charge of Media Edward Grey 

V.P, Mgr. Research Dept Frank McCord 

V.P. in charge of 

Merchandising, Mktng Walter McKee 

V.P. in charge of 

TV Commercials Herbert Gunter 

V.P. in charge of Publicity Benson Inge 

V.P. in charge of 

Traffic & Production Richard J. Gay 

V.P, Bus. Mgr. 

Radio & TV Dept Harold J. Saz 

Asst. V.P, Dir. TV-Radio 

Oper T. F. McAndrews, Jr. 

Asst. V.P, New TV-Radio 

Prog. Dev Frank O'Connor 

Asst. V.P, Mgr, 

Media Dept William J. Kennedy 

Asst. V.P, Mgr, 

Media Relations Donald W. Severn 

Casting Dir, Radio & TV Charles Kebbe 

Assoc. Dir. Film Prodn William Watts 

Science Dir Dr. M. L. Rakieten 

Personnel Dir Doris Cuthbert 

Librarian Edith Becker 

Branch Office 

Capitol Tower Bldg, 1750 N. Vine St. 

Hollywood 28, Calif. 

Phone: HOllywood 9-2161 

V.P. in Charge H. Austin Peterson 



143 






X 



Ci»" 



% <*" 




I JONES C O N V E B 



TELEVISION 



# & ADVERTISING AGENCIES & & 

< < < < <<■<-<-<• < < < < <■<-< <<<<<<<< <■<■<■<-< <<<<<<<<< < ■<■<<<<< < <<■<<<<<<< <- < -<hh? 



Accounts: American Chicle Co. (Beeman's 
Pepsin, Clove, Certs, Chiclets, Clorets, Ro- 
laids, Sen-Sen), New York; American Sugar 
Refining Co. (Domino, Franklin and Sunny 
Cane Sugar, Trade Advertising), New York; 
Anahist Co., Inc. (Anahist Chest Rub, Super 
Anahist Antibiotic Throat Lozenges, Super 
Anahist Cold Tablets, Super Anahist Cough 
Syrup, Super Anahist Nasal Spray, Super 
Anahist Nose Drops, Super Anahist Antibiotic 
Throat Spray, Stim-U-Rub, Children's Size 
Super Anahist Products, Trade Advertising, 
Virisan), Yonkers, N. Y.; Brown & William- 
son Tobacco Corp. (Kools, Tube Rose Snuff, 
Viceroys, TradeAd Advertising), Louisville, 
[ K. ; Carter Products, Inc. (Arrid Men's Spray 
Deodorant, Carter's Little Liver Pills, Effisan, 
Lactesia, Milprem, Miltown, Nair & Ceam, 
Trade Advertising), New York; Colgate- 
Palmolive Co. (Colgate Dental Cream, FAB, 
Octagon Products, Palmolive After Shave 
Lotion, Palmolive Rapid Shave, PalmoMve 
Shave Creams, Palmolive Soap, Palmolive 
Soft Shampoo, Industrial Advertising), New 
York; Continental Baking Co., Inc. (Wonder 
Breads, Wonder Buns & Rolls, Wonder 
Brown 'n Service Rolls, Profile Bread, Staff 
Bread, Daffodil Farm Breads, County Fair 
Bread & Rolls, Certified Bread & Buns, Betsy 
Ross Bread, Hostess Cup Cakes, Sno-Balls, 
Twinkies and Sweet Goods, Trade Advertis 
ing), Rye, N. Y.; Converted Rice, a Subsidi- 
ary of Food Manufacturers, Inc. (Uncle Ben's 
Converted Rice), Houston, Tex.; Dromed-ry 
Company, Div. of National Biscuit Co. (Dro- 
medary Cake Mixes, Fudge Frosting Mix, 
Gingerbread Mix, Muffin Mixes, Trade Ad- 
vertising), New York; Fleischmann Distilling 
Corp. (Preferred Whiskey, Gin, Old Medley 
Bourbon, Straight Bourbon, White House 
Vodka, Bonded Bourbon, Deluxe Bourbon, 
Trade Advertising), New York; Grocery 
Store Products Co. (B in B Mushrooms, B in 
B Mushroom Beef Gravy, Cream of Rice, 
Kitchen Bouquet, Green Hill Potting Soil, 
Trade Advertising), West Chester, Pa.; 
(M & M's Plain Candy & Peanut Chocolate 
Candy), Hackettstown, N. J.; Minute Maid 
Corp. (Frozen Fruit Juices, Fruits and Vege- 
tables), Orlando, Fla.; Morton Frozen Foods, 
Div. of Continental Baking Co., Inc. (Frozen 
Cakes, Frozen Dinners, Fruit Pies, Fruit 
Tarts, Macaroni & Cheese, Pot Pies, Spaghet- 
ti & Meat), Louisville, Ky.; Snow Crop Div.. 
Minute Maid Corp. (Frozen Fruits, Fruit 
Juices, Vegetables), Orlando, Fla.; Standard 
Brands, Inc. (Blue Bonnet Margarine, Roval 
Baking Powder, Royal Gelatin, Royal In- 
stant Puddings, Royal Puddings, Hunt Club 
Burgerbits Dog Meal, Hunt Club Dog Bis- 
cuits, Hunt Club Kibbled Dog Food, Fives 
Burgerbits Dog Meal, Fives Dog Biscuits, 
Fives Kibbled Dog Food), New York; White- 
hall Pharmacal Co. (Anacin, Compound W. 
Ember Stick, Freezone, Heet Liniment, Hop- 
per Clay Pack, Outgro, Preparation H, Prima- 
tent, Sperti Ointment, Vitalescence), New 
York. 



BATTEN, BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 

Phone: ELdorado 5-5800 

AAAA— ABC— ABP— ANPA— AFA 

Chairman of Board Bruce Barton 

Vice-Chmn. of Board Bernard C. Duffy 

President Charles H. Bro wer 

Dir., Mbr. Exec. Comin Alex F. Osborn 

Exec. V.P. in Chg. 

Client Relations Edward A. Cashin 

Exec. V.P. in Chg. Acct. Serv..J. D. Danforth 
Exec. V.P. in Chg. Plans Bd.. .R. L. Foreman 
Exec. V.P. in Chg. Oper. 

Treasurer Fred B. Manchee 

Asst. Treasurer Clayton Huff 

V.P., Copy Alan M. Ward 

V.P., Art Harry Olsen 

V.P., Mgr. TV-Radio. .. .Herminio Traviesas 

TV-Radio Pgmg., Planning George Polk 

Pgmg., Talent, Casting Steve Kaplan, 

Bill Brown, Nan Marquand 

Radio Director William Hoffmann 

Sports Tom Villante 

Live Prodn., Closed Circ Al Cantwell 

Radio Prodn John Dean 

Film Prodn Bernie Haber 

Bus. Mgr., TV-Radio Peter Hanson 

V.P., TV-Radio Copy Art Bellaire 

TV Art Larry Berger 

Prog. & Talent Contracts Ed Marshall 

Mgr., Sta. Relations Frank Silvernail 

V.P., Pub. Relations Ralph Major 

Prodn. Mgr Frank Stolz 

V.P., Marketing Ralph Head 

V.P., Research Ben Gedalecia 

Dir., Research Robert R. Lindsey 

Media Director Fred Barrett 

Media Supv., Radio-TV Dick McKeever 

Super., Spot Bcstg. & Tele. . .Edward C. Fieri 
Radio-TV Time Buyers.. .Mildred Eberhard, 
Trow Elliman, Hope Martinez, Mickey 
McMichael, Elenore Scanlon, Ted Wal- 
lower, Doug Yates, John Bestecki, Joan 111- 
mensee, Paul Fitzgerald, Mildred Padova, 
Mary McHugh, x4nne Slattery, Walter 
Reinecke, Donn Duffy, Harriet Mados, 
Elizabeth Moore. 

Branch Offices 

805 Peachtree St., N. E., Atlanta 8, Ga. 

Phone: TRinity 5-8654 

Manager W. R. MacDonald 

462 Boylston St., Boston 16, Mass. 
Phone: COpley 7-7800 

V.P. in Chg R. O. Howe 

Rand Building, Buffalo 3, N. Y. 
Phone: CLeveland 7915 

V.P. in Chg D. G. Casto 

919 N. Michigan Ave., Chicago 11, III. 
Phone: SUperior 7-9200 

V.P. in Chg W. R. Gillen 

Nat. City Bank Bldg., Cleveland 14, Ohio 
Phone: TOwer 1-7270 

V.P. in Chg Jack M. Bristow 

Mercantile Commerce Bldg., Dallas 1, Tex. 

Phone: Riverside 7-3431 
Manager T. L. Hasbrouck 



145 



"HOLD IT, PLEASE!" 




DICK STARK 



Exclusive Representative 
MARTIN GOODMAN 
36 Central Park South 



PHOTO BY 
BILL CECIL 



146 



& # ADVERTISING AGENCIES # ^ 

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1800 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-0620 

V.P. in Chg R. E. Anderson 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-6723 

V.P. in Chg Wayne Tiss 

6363 Wilshire Blvd., Los Angeles 48, Calif. 

Phone: Webster 1-1234 
V.P. in Chg T. C. Dillon 

N. W. Bank Bldg., Minneapolis 2, Minn. 
Phone: FEderal 8-8401 

V.P. in Chg Bobb Chaney 

Grant Building, Pittsburgh 19, Pa. 
Phone: GRant 1-9900 

V.P. in Chg B. E. Vaughan 

120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1122 

V.P. in 6hg J. G. Motheral 

White-Henry-Stuart Bldg., Seattle 1, Wash. 
Phone: ELliott 5500 

Manager W. G. Fitzsimon6 

160 Bloor St. East, Toronto 5, Ont. 

Phone: WAlnut 4-3780 

Manager L. F. Chitty 

Radio-TV Accounts: American Home Mag- 
azine Corp., American Institute of Men's & 
Boys' Wear, American Radiator & Standard 
Sanitary Corp., American Tobacco Co., Inc., 
Armstrong Cork Co., Bank of America Nat. 
Trust & Savings Ass'n., Barcalo Mfg. Co., 
Boston Five Cents Savings Bank, Bravo Ma- 
caroni Products, Bristol-Myers Co., Burge- 
meister Brewing Corp., California Oil Co., 
Campbell Soup Co., Channel Master Corp., 
Con. Edison Co. of N. Y., Inc., Continental 
Can Co., Inc., Cream of Wheat Corp., Curtis 
Circulation Co., De Soto Div., Chrysler Corp., 
E. I. Du Pont de Nemours & Co., Inc., Eagle 
Pencil Co., Farmers & Mech. Savings Bank, 
First National Bank of Boston, First National 
City Bank of N. Y., Foremost Dairies, Inc., 
General Baking Co., General Electric Co., 
General Mills, Inc., B. F. Goodrich Co., Holi- 
day, Geo. A. Hormel & Co., International 
Salt Co., Inc., Iron Mining Ind. of Minn., 
Ladies' Home Journal, Lever Brothers Co., 
Libby, McNeill & Libby, Liberty Mutual Inc. 
Co., Live Better Electrically, Maine Sardine 
Council, Marine Trust of Western N. Y., 
Minn. Dairy Industry Comm., Minn. Mining 
& Mfg. Co., MJB Co., National Cranberry 
Assoc, National Gypsum Co., New England 
Coke Co., New York Telephone Co., New 
York Times, Niagara Mohawk Power Corp., 
North American Aviation, Inc., Northern Pa- 
cific Railway Co., Northrup, King & Co., 
Northwestern Bell Telephone Co., Pacific 
Gas & Electric Co., Pacific Tel. & Tel. Co., 
Penick & Ford, Ltd., Inc., Peter Hand 
Brewery Co., Pfeiffer's Food Products, Inc., 
Philco Corp., Rexall Drug Co., Saturday Eve- 
ning Post, Savings Banks' Ass'n. of Conn., 
Savings Banks' Ass'n of Mass., F. & M. Schae- 
fer Brewing Co., Inc., W. A. Sheaflfer Pen Co., 
Schenley Industries, Inc., Jacob Schmidt 
Brewing Co., Scott-Atwater Mfg. Co., Shreve, 
Crump & Low Co., Southern New England 
Tel. Co., Spreckles Sugar Co., Standard Oil 



Co. of California, R. H. Stearns Co., Sunlite 
Bakery, Inc., Timkin Roller Bearing Co., 
Toro Mfg. Corp., United Fruit Co., United 
States Steel Corp., V.C.A. Laboratories, Vick 
Chemical Co., Westclox, Div. of General 
Time Corp., Wildroot Co., Inc., J. R. Wood 
& Sons, Inc. 

ADRIAN BAUER AND 
ALAN TRIPP, INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley 5-7870 

ANPA 

Chairman of Board Adrian Bauer 

President Alan R. Tripp 

Vice Presidents David X. Miller, 

Roy L. Silver, E. Bradford Hening 

V.P., Radio & TV Dir Elmer F. Jaspan 

Copy Chief Paul Dietz 

Pub. Rel. Dir Richard M. Clement 

Prod. Mgr Harold J. Gribbin 

Radio Accounts : Allied Florists of Greater 
Phil., Inc.; Foremost Dairies, Inc.; Frank's 
Beverages, Inc.; United Vintners, Inc. (Mar- 
go & Greystone Wines; Safeway Trails, Inc.; 
Gen. Electric Co. (GE Steam Iron) ; Phila. 
Distributors, Inc. (Norge Appliances) ; 
Peirce Phelps, Inc. (Carrier Air Condition- 
ers) ; Riverview Lines, Inc. (Amusement 
Park & Boat Line) ; Stuart F. Louchheim Co. 
(York Air Conditioner) all Phila. 

TV Accounts: Allied Florists of Greater 
Phila., Inc.; Foremost Dairies, Inc.; Quaker 
City Choc. & Conf. Co., Inc.; United Vint- 
ners, Inc.; Frank's Beverages, Inc.; River- 
view Lines, Inc.; all Phila. Trager Mfg. Co. 
(Sea Mist Ammonia) Scranton; Louis F. 
Neuweiler & Sons (Beer) Allentown. 

BEAN ADV. AGENCY 

136 N. Delaware St., Indianapolis 4, Ind. 

Phone: MElrose 7-4248 

Owner Harold Bean 

Radio Accounts: Indiana Tempered Air, 
Inc. (Heating Prod.) ; Radio Equipment Co. 
(Appliances) all Indianapolis. 

TV Accounts: Indiana Tempered Air, Inc.; 
Atkinson & Co. (Real Estate) ; Radio Equip- 
ment Co.; Indianapolis Nash. 

BEAUMONT, HELLER & SPERLING, 
INC. 

6th & Walnut Sts., Reading, Pa. 

Phone: FR 5-4311 

ABP— ANPA— NBP— NOAB 

President Donald T. Beaumont 

Vice-Pres. & Sec L. J. Sperling 

Vice-Pres. & Treas.. R. F. Heller 

Art Director R. R. Glassmire 

Gen. Production Mgr H. Fetterhoff 

Publicity Director Alfred K. Walter 

Research Director Robert Beaumont 

Radio & TV Dir Dorothea Hassler 

Radio Accounts: Bowers Battery (Batter- 
ies & Spark Plugs), Reading; Maier's Bak- 
ery, Reading; St. Lawrence Dairy Co., Read- 
ing, Pa.; Reading Trust Co. (Banking). 



147 




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>>*: 






£At§l 



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8350 WILSHIRE BOULEVARD 
BEVERLY HILLS, CALIFORNIA 



14^ 



* *> 



ADVERTISING AGENCIES 



m # 



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TV Accounts: Curtis, Stephens, Embry 
Co., Inc. (Shoes); Polly-Betts Undies; Will- 
son Sun Glasses; Fairy Silk Mills (Lingerie) ; 
Maier's Bakery, Reading, Pa. 

BEAUMONT & HOHMAN, INC. 

6 N. Michigan Ave., Chicago 2, 111. 
Phone: RAndolph 6-6181 

ANPA— APA— SNPA-- NBP— NOAB 

Chairman W. C. Beaumont 

President H. A. Hohman 

Exec. Vice President T. R. McCabe 

Vice Presidents. Perry R. Thomas, Guy Davis 

Secretary, Treasurer George Hoefner 

V.P., Research O. W. O'Neal 

Art Director Ronald Bean 

Media Director C. J. Trudeau 

Book Tower Bldg., Detroit 26, Mich. 
Regional V.P I. C. Bettiker 

2201 Grand Ave., Kansas City 6, Mo. 
Manager Richard E. Halstead 

1299 Bush St., San Francisco 9, Calif. 
Exec. VjP., West Coast Offices. .T. M. White 

Central Bldg., Seattle 4, Wash. 
Manager C. A. Beaumont 

VICTOR A. BENNETT CO., INC. 

6 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-2186 

President Victor A. Bennett 

Vice-President Edward D. Kahn 

V.P., Mdse. Dir Robert L. Hoenshel 

Acct. Supv H. W. Ford King 

Acct. Exec J. Desmond Slattery 

Acct. Exec H. Edward Lehman 

Public Rel. Dir Jack Galub 

Production Mgr Vincent Polito 

Art Director John Russell 

Branch Offices 

Pemberton, Freeman, Bennett & Milne Ltd. 

550 Church St., Toronto 5, Ont., Canada 

Phone: WAlnut 4-8317 

Managing Director John M. Milne 

Pemberton, Freeman, Bennett & Milne Ltd. 

1411 Crescent St., Montreal, Que., Canada 

Phone: AVenue 8-9134 

Manager Rupert Mee 

Pemberton, Freeman, Bennett & Milne Ltd. 

7 Swallow St., London, W. 1, England 

Phone : REgent 7521 

Manager Graham Carmichael 

Radio Accounts: Longines - Wittenauer 
Watch Co., Inc. (Watches & Clocks), New 
York; British Overseas Airways Corp., New 
York; Percival Tours, Inc. (Transportation), 
New York. 

BENTON & BOWLES, INC. 

666 Fifth Ave., New York 19, N. Y. 

Phone: JU 2-6200 

AAAA— ANPA— APA— NOAB— ABP 

PPA— ABC 

Chair, of Exec. Comm. Atherton W. Hobler 

Chair, of Board William R. Baker, Jr. 

President Robert E. Lusk 

Exec. V.P Alan Sidnam 

Exec. V.P B. Bolte 



V.P., Finance, Controller W. W. Vickery 

Treas., Ass't Sec'y Ralph Neuman 

Secretary A. M. Gilbert 

Vice Bd. Chrmn H. O. Pattison, Jr. 

Senior V.P Charles A. Pooler 

Senior V.P William R. Hesse 

V.P., Broadcast Pgmng T. J. McDermott 

V.P., Dir. Traffic, Prod Austin Thomas 

VjP., Chg. Media Dave Crane 

Dir., TV Oper W. J. Moore 

Branch Office 
6253 Hollywood Blvd., Hollywood 28, Calif. 

Vice Pres Al Kaye 

1407 Yonge St., Toronto, Canada 

Branch Manager Ralph S. Butler, Jr. 

1151 E. Memorial, Lakeland, Fla. 
V.P., Branch Manager Harry Warren 

Radio Accounts: American Express Co.; 
Association of American Railroads; General 
Foods Corp.; Procter & Gamble Co.; AVCO 
Manufacturing Co.; Pepperell Manufacturing 
Co.; Norwich Pharmacal Co.; Mutual Life 
Insurance Co. of N. Y.; Continental Oil Co. 

TV Accounts: American Express Co.; Gen- 
eral Foods Corp.; Procter & Gamble Co.; 
AVCO Manufacturing Co.; Pepperell Manu- 
facturing Co.; Norwich Pharmacal Co.; Carl- 
ings Brewing Co., Inc.; Continental Oil Co. 

BERGHOFF ASSOCIATES, INC. 

511 No. La Cienega Blvd., Los Angeles 48, 

Calif. 

Phone: OLympia 2-2850 

ABP-XANPA— CANPA— ANPA— APA 
Pres., Radio-TV Time & Talent. . .J. Berghoff 

V.P., Treas Frances H. Berghoff 

Secretary Diane C. Berghoff 

Mgr., Radio-TV Barry Ziif 

Prod., Art Dir Per Henriksen 

Media, Publ Jeanne Shaeffer 

Radio-TV Accounts: Alladin Plastics; Baby 
Line Furniture Corp.; California Maple 
(Wood Products), all Los Angeles; Stanley 
Chevrolet, Norwalk, Calif.; Jaysie Mfg. Corp. 
(Shutters) ; D. Feinmon & Co. (Brassieres) ; 
Woodruff Investment Co. (Industrial Fac- 
toring) ; Duplex Dispenser Co. (Food Dis- 
pensers) ; Modern Foods Alliance ("Food 
Tone" Mfg.), all Los Angeles; Navajo Furni- 
ture Industries (Juvenile Furniture Mfg.), 
Gallup, N. M. 

Estimated Radio & TV Billings: $190,000 
plus. 

BERMINGHAM, CASTLEMAN & 
PIERCE, INC 

136 East 38th St., New York 16, N. Y. 
Phone: LExington 2-7550 

AAAA— NOAB— ANPA— APA— NBP 

President Arch Bermingham 

Vice Presidents Porter Leach, 

V.P., Sec'y-, Pub. Dir Merrill K. Lindsay 

V.P., Creative Dir F. C. Bruns 

V.P., Business Dev Thomas J. Martin 

Media Dir Ann E. Beck 



149 



N 



THE WOULD OF 




conducted by 

AL DAVIDSON 



on 



RADIO — TELEVISION 



The Top Fashion Names 
The Top Fashion News 



Alfred Davidson Associates, Inc., 38 East 57th Street PLaza 5-0868 



150 



& & ADVERTISING AGENCIES $ # 

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GORDON BEST CO., INC. 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STate 2-5060 

ABC— ABP— ANPA— NOAB— APA— NBP 

President, Treas Gordon Best 

Vice-Presidents, Acct. Execs. Roy M. Kirtland 
Frank F. Morr, Burton G. Feldman, Frank 
Brodsky, Rudolph M. Singer, Jr., Sidney J. 
Natkin, Frank E. Duggan, Paul Hay. 

V.P., Radio & TV Shepard Chartoc 

Secretary Richard Best 

Radio. TV Time Buyer. . . .Katherine Knight 

Radio Accounts: Coyne Electrical School 
(Trade School), Chicago; Milner Products 
Co. (Pine-Sol, White Wave, Perma Starch, 
Milner Household Cleaner & Gala Powder 
Bleach), Jackson, Miss.; Helene Curtis In- 
dustries, Inc. (Suave, Men's Suave Creme 
Shampoo, Beauty Shop Supplies & Equip- 
ment), Chicago; General Finance Loan Co., 
Chicago; Maybelline Co., Chicago; Consoli- 
dated Royal Chemical Corp. 

TV Accounts: Florsheim Shoe Co., Chi- 
cago; Helene Curtis Industries, Inc., Chicago; 
Maybelline Co., Chicago; Milner Products 
Co., Jackson, Miss. 

RLACKSTONE ADVERTISING, INC. 

221 West 57th St., New York 19, N .Y. 
Phone: Circle 74915 

President Milton Blackstone 

Secretary G. B. Berju 

Accounts: Eddie Fisher Music, Inc., New 
York, N. Y.; Grossmger Hotel, Gro6singer, 
N.Y. 

BLAINE-THOMPSON CO., INC. 

234 West 44th St., New York 36, N. Y. 

Phone: LO 4-0800 

ANPA— APA— ABC— NOAB— NBP 

President Albert Lee Lesser 

Vice-Pres Fred Golden, Philip Solomon 

V.P.. Herbert J. Stiefel 

Radio & TV Dir Claire Crawford 

V.P., Controller P. F. Turtle 

Art Director Morris Robbins 

Assoc. Art Director Milton Kimmel 

Production Mgr Paul Kutner 

Dir. of Publicity Jae Gewirtzman 

Media Director Lee Frankel 

Research Director Ingram Ash 

Account Executives: .Ingram Ash, 

Paul Klein, William Johnson, Fred Golden, 

Alfred Byra, Barbara E. Jones, A. L. Lesser, 

Herbert J. Stifell 

Radio Accounts: Merkel, Inc. (Meat) 
Jamaica, N. Y.; Temple Frosted Foods 
(Chinese Foods) Brooklyn, N. Y.; L. B. 
Darling Co. (Frozen Meats) Worcester, 
Mass.; Barbizon (School of Modeling) New 
York, N. Y.; Gold King (Frozen Shrimp) 
Thunderbolt, Ga.; Warner Bros. (Movies) 

TV Accounts: Gold King, Merkel, Inc., 
Barbizon, Temple Frosted Foods, Warner 
Bros. 



BEN B. BLISS COMPANY, INC. 

The Penthouse, Times Tower, Times Square 

New York 36, N. Y. 

Phon«: BRyant 9-5228 

APA 

President Ben B. Bliss 

Radio Director S. Marsten 

TV Consultant Sidney Morse 

Art Dir John Craig 

Prod. Mgr Myron Crespin 

Media Dir Helen Glucroft 

Copy Chief Gary Zucker 

Radio Accounts: State of New York, Sara- 
toga Springs Authority, (Geyser Sparkling 
Water, Saratoga SPA Health Resort); East- 
ern Wine Corp. (Chateau Martin Wine) ; 
Schapiro Kosher Wine Co., (Kosher Wine) ; 
Martin Beverages; William R. McCoo Co., 
Inc. (Falernum Almond Syrup) ; Du-Ev 
Chemical Products Co. (Degreaser Deter- 
gent) ; Ammo-Lan, Inc. (Bonnie Lanolin 
Ammonia). 

TV Accounts: Delca Fish Preservators, Inc. 
(Delca Herring Tidbits); Eastern Wine 
Corp. (Chateau Martin Wine) ; State of New 
York (Saratoga Geyser Water) ; Delicia, Inc. 
(Delicia Sugar Wafers). 

BOLAND ASSOCIATES 

301 Broadway, San Francisco 11, Calif. 

Phone: YUkon 2-2960 

ABP— ANPA 

President Barry W. Boland 

Vice Pres Foreman Thompsson 

Sec'y Frances Scott 

Treas John Ebner 

Copy Dir W. G. Morrisey 

Acc't Super S. J. Daly 

Exec. Art Dir Paul Turley 

Media, Research Dir R. S. Liptak 

Media Buyer Virginia Pelton 

Production Mgr Mai da Rector 

Branch Office 

Subsidiary: Boland Associates, Ltd. 

1060 Bishop St., Honolulu, Hawaii 

Phone: 6-2156 

President Edward C. Martin 

Acc't. Mgr Anita M. Liptak 

Accounts: Atomic Energy Div., American- 
Standard Corp. (Nuclear Reactors) ; Ampex 
Audio, Inc. (Home Music Systems, Tape Re- 
corders) ; Ampex Corp. (Magnetic Tape Re- 
corders, Accessories) ; Cutter Laboratories 
(Pharmaceuticals) ; International Engineer- 
ing Co., Inc.; Lenkurt Electric Co. (Elec- 
tronic Telecommunications Systems) ; Miller 
Freeman Publications (Trade Journals) ; 
Plastic Lume, Inc. (Venetian Blind Materi- 
als) ; Sherman, Clay & Co. (Musical Instru- 
ments, Records, Music) ; E. A. Thompson Co., 
Inc. (Waxes, Polishes, Cleaners, Water Seal) ; 
Tubbs Cordage Co. (Rope & Twine) ; Varian 
Associates (Electronic Controls & Com- 
ponents) ; Western Machinery Co. (Mining & 
Process Machinery) ; Westinghouse Electric 
Corp. (Electric Heating Div.) ; William Wal- 
lace Co. (Metalbestos Gas Vent Pipe and 
Chimney). 



151 




A SMITH NAMED IRV 



JUdson 6-6300 
JUdson 2-7000 WINS 



ANNOUNCER — DISC JOCKEY 
THE IRV SMITH SHOW 
HEARD 6 - 9 A.M. DAILY 
ON WINS, NEW YORK 



152 



# # ADVERTISING AGENCIES & # 

<■ < ■<■<<■<■<-<-<■<-<■<- < -<-<•< <■<■<-<-<-<■< <<■<<-<-<-<-< <<<<<<<<<<<<«■<< << <<< < << <<■<-<- < • 



BOONE & CUMMINGS 

3003 Louisiana, Houston 6, Tex. 

Phone: JAckson 8-5577 

ABP 

Partners Malcolm Cumniings, 

Graham Boone 
Radio-TV Director Lauri Reese 

Radio Accounts: DeMontrond Buick; First 
City National Bank, Danburg's (Dry Goods & 
Appliances); Loew's State Theatre; South 
Main State Bank, Thad Felton Fords; Gulf- 
gate Shopping City; Lack's (Variety Stores) ; 
Richardson Chevrolet, all Houston, Tex. 

TV Accounts: DeMontrond Buick, First 
City National Bank, Loew's, Danburg's; Fel- 
ton Fords; Gulf gate Shopping City; Richard- 
son Chevrolet, all Houston, Tex.; Shiner 
Beer, Shiner, Tex. 

BOTSFORD, CONSTANTINE & 
GARDNER 

115 S.W., 4th Ave., Portland 4, Ore. 
Phone: CApitol 8-9541 

AAAA— ABC— ABP— ANPA— APA— NOAB 
NBP 

Exec. Vice Pres Ray Andrews 

V.P., Manager Bryce Spruill 

V.P. & Space Buyer Frankie Coykendall 

Vice-Presidents Stanley Parshall, 

Don Lawton, E. J. Mittelstadt, Homer 

Groening, W. T. Kilduff 

Sec.-Treas ..L. K. Bender 

1400 Tower Bldg., Seattle 1, Wash. 
Phone: ELiot 3523 

Exec. Vice-President C. P. Constantine 

Vice-Pres. & Mgr Reinhart Knudsen 

625 Market St., San Francisco 5, Calif. 
Phone: EXbrook 2-7565 

Chairman David M. Botsf ord 

Exec. Vice-Pres S. G. Swanberg 

President David M. Botsf ord, Jr. 

V.P., Mgr Harold M. Walker 

261 Madison Ave., New York 16, N. Y. 

Phone: OX 7-2797 

Exec. Vice-President Elizabeth Eyerly 

Radio Accounts: Olympia Brewing Co. 
(Olympia Beer), Olympia, Wash.; Lucky 
Stores, Inc. (Super Markets), Oakland, Calif.; 
Sego Milk Products (Sego Evaporated Milk), 
San Francisco, Calif.; Washington State Fer- 
ries (Ferry Service), Seattle, Wash.; Califor- 
nia Prune Advisory Board (California 
Prunes), San Francisco, Calif.; Scott Co. 
(Plumbing Heating & Ventilating Contrac- 
tors), San Francisco, Calif. 

TV Accounts: Olympia Brewing Co. 
(Olympia Beer), Olympia, Wash.; Sego Milk 
Products (Sego Evaporated Milk), San Fran- 
cisco, Calif.; Poultry Producers of Central 
Calif., San Francisco, Calif.; Washington 
State Ferries (Ferry Service), Seattle, Wash.; 
California Prune Advisory Board (California 
Prunes), San Francisco, Calif.; Lucky Stores 
(Super Markets), Oakland, Calif. 



BOWMAN & BLOCK, INC. 

Rand Bldg., Buffalo 3, N. Y. 
Phone WA 0137 

President Albert A. Bowman 

Treasurer Nathaniel J. Block 

Art Dir Walter Nehin 

Prod. Mgr William Cook 

Copy Chief Richard Mabry 

BOZELL & JACOBS, INC. 

510 Electric Bldg., Omaha 2, Nebraska 

Phone: Jackson 8030 

AAAA— ABP— ANPA— APA— NOAB— NBP 

Pres Morris E. Jacobs 

Exec. V.-P., Gen. Mgr F. C. Miller 

Radio-TV Dir Clair Gross 

Branch Offices 

205 N. LaSalle St., Chicago 1, 111. 

Phone: Central 6-0870 

President, Mgr Nathan E. Jacobs 

V.-P., Dir. Radio-TV Philip Rouda 

1803 N. Meridian St., Indianapolis 2, Ind. 
Phone: WAlnut 3-4524 

V.-P. & Manager Chas. A. Gallup 

1308 Tower Building, Seattle 1, Wash. 
Phone: MUtual 6027 

V.-P. & Manager R. H. Wensberg 

2 W. 45th St.. New York 36, N. Y. 
Phone: MUrray Hill 7-6210 

President Donald D. Hoover 

608 Second Ave., S., Minneapolis 2, Minn. 
Phone: FEderal 9-8621 

V.-P. & Manager Sam Kaufman 

324 Fairfield Bldg., Shreveport, La. 
Phone: 3-6124 

V.P., Manager Walter T. Pfeiffer 

2122 Welch St., Houston 2, Texas 
Phone: JAckson 9-4981 

V.-P. & Manager Carlton Storey 

501 Sheraton Bldg., Washington, D. C. 
Phone: STerling 3-2406 

Manager Max Barnej. 

2110 North Charles St., Baltimore 18, Md. 
Phone: BElmont 5-2083 

V.P., Manager Arthur Booth 

1016 Baltimore Building, Kansas City 5, Mo. 
Phone: Baltimore 1-4997 

Manager Bert Bremson 

340 North Rodeo Drive, Beverly Hills, Calif. 
Phone: BRadshaw 2-2081 

Manager Archie Jacobs 

Radio & TV Accounts: Mutual of Omaha; 
Brandeis Store, Omaha; United Gas Corp., 
Houston; Storz Brewing Co., Omaha; Skin- 
ner Mfg. Co., Omaha. 

ARTHUR BRAITSCH ADV. 

528 Hospital Trust Bldg., Providence, R. I. 

Phone: DExter 1-5313 

ABP— ANPA 

Radio Director. Arthur Braitsch 

Secretary Roberta A. Rodgers 

Time Buyer John A. Lorimer 

Radio Accounts: Baird-North, Inc., Oliver 
Johnson Co., Inc., Mule Battery Mfg. Co., 
Rocky Point Park, Inc., Roger Williams Sav- 
ings Fund & Loan Assoc, Strand Theater, 



153 




George De Witt 
"Name That Tune" 

Created 

By 

HARRY SALTER 



154 



# # ADVERTISING AGENCIES * & 

< <<<<<<< < <<<<<< << ■ < << < < <<<<< << < <<< <<<<< <<<< < <<< <<<<< << <<<< < ■" £ . 



Weybosset Markets, White Pontiac Co. (Au- 
tomobile Agency) ; Hillside Farms, Inc. 
(Dairy). 

TV Accounts: White Pontiac Co.; Hillside 
Farms Inc.; Roger Williams Savings Fund & 
Loan Ass'n; Strand Theatre; Weybosset Mar- 
ket. 

J. CARSON BRANTLEY ADV. 
AGENCY 

Owen Bldg., Salisbury, N. C. 
Phone: 900 

Pres.-Radio Dir J. Carson Brantley 

Treasurer A. R. Monroe 

Production June Brantley 

Radio Accounts: Carolina Beverage Corp. 
(Cheerwine), Isenhour Brick & Tile Co., 
Salisbury; Duke Power Co., Charlotte; Owen 
Drug Co. (O-N for Colds), Salisbury, N. C, 
Free Enterprise Train, (National Train 
Tour), Salisbury, N. C; Banna Co. (Bana- 
tol), Salisbury, N. C. 

TV Account: Carolina Bev. Corp. (Cheer- 
wine), Isenhour Brick & Tile, Banna Co., 
All Salisbury, N. C. 

Estimated Radio Billings: $100,000. 

Estimated TV Billings : $25,000. 

R. C. BRETH, INC. 

310 Pine St., Green Bay, Wise. 

Phone: HEmlock 2-4650 

ABP— ANPA— AFA 

President „ R. C. Bret!. 

Vice-President Victor G. Geisel 

Vice-President Blaine William? 

Radio-TV Accounts: Essential Products Co. 
(^Overhead Garage Doors), Little Chute, 
Wis.; Acorn Equipment Co. (Barn Cleaner), 
Stevens Point, Wis.; Algoma Foundry & 
Mach. Co., Algoma, Wis.; Har^Mac, Inc. (Mo- 
bile Homes), Stratford, Wis. 

BRINLEY ADVERTISING AGENCY 

4602 Cedar Street, Bellaire 101, Texas 

Phones: MAdison 3-8686 & MOhawk 4-4400 

ABP-SNPA-APA— NBP 

General Manager. J. p. Brinlev 

Sec. Treas. . V . H. Brinley 

Assoc. Radio Dir R. G. Dunn 

Associate TV Dir.. P. Endicott 

Vssoc. Art Dirs C. B. Jones, W. A. Carter 

BROOKE, SMITH, FRENCH & 
DORRANCE, INC. 

8469 E. Jefferson Ave., Detroit 14, Mich 

Phone: VAlley 2-9700 

AAAA— ABP-^NOAB— ANPA— APA— NBP 

President... Walter C ^^ 

Vice Chr., Exec. Committee '.-. 

Willard S. French 

Chr. of the Board, Treas Guy C. Smith 

Chr., Exec. Committee. .... .Jack Williams 

Vice Pres., Media Dir George Johnston 

vV r? 6 % Art Dir *A Richard Reins 

v i>" S' r - £ rea V ve Serv ices Blount Slade 

V.r\, Dir. Graphic Arts Fred P. Zick 

Business Mgr Roy M. Marshall 



Vice Presidents L. Grant Hamilton, King 

Harris, C. Allison Monroe, John S. Pingel, 
Parker Wood, Donald C. Longyear 

New York Division 

52 Vanderbilt Ave., New York 17, N. Y. 

Phone: MUrray Hill 6-1800 

V.P., Dir. Media & Mktg L. C. Barlow 

V.P., Mgr. Media Dept H. E. Pengel 

Vice-Presidents Jay Berry, 

William A. Walker 

Brooke, Smith, French & Dorrance of the 

Pacific Coast, Inc. 

149 Calif. St., San Francisco 11, Calif. 

Phone: YUkon 6-6836 

President King Harris 

Exec. Vice Pres Parker Wood 

Vice Presidents Walter C. Ayers, 

Guy C. Smith, Ridge L. Harlan 
Radio Accounts: Int'l Breweries, Inc.: 
TV Accounts: The Ironite, Inc., Int'l 
Breweries, Inc. 

D. P. BROTHER & CO. 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-8250 

AAAA— ANPA— ABP 

ABC— NOAB— NBP— APA 

President D. P. Brother 

Executive Vice President. .Guy S. Warren, Jr. 

Vice Presidents F. E. Egan, 

T. J. King, L. R. Mange, K. G. Manuel, 
Walker Graham, Valentine Corradi, Shel- 
don Moyer, David B. Rank, V. W. Canever 

Secretary-Treas C. J. Rudesill 

V.P., Media Director C. Watts Wacker 

Dir. of Marketing Vincent H. Bergmann 

Art Director L. R. Mange 

Publicity Director. . . G. M. William** 

Radio & TV Dir Kenneth G. Manuel 

3540 Wilshire, Los Angeles, Cal. 

West Coast Mgr T. H. Moriart} 

720 Fifth Ave., New York, N. Y. 
Phone: COlumbus 5-1004 

Manager F. E. Egan 

Radio Accounts: Oldsmobile Div., Gen. 
Motors Corp. (Automobiles), Lansing, Mich. 
TV Accounts: AC Spark Plug Div., Gen. 
VIotors Corp. (Spark Plugs Oil Filters. Fuel 
Pumps, etc.), Flint, Mich.; Oldsmobils Div., 
Gen. Motors Corp. (Automobiles), Lansing, 
Mich.; Harrison Radiator Div. (Radiators, 
defrosters, heaters, thermostats, car air con- 
ditioning systems, etc.), Lockport, N. Y.; 
Hyatt Bearing Div. (Hy-Roll Bearings, etc.) 
Harrison, N. J.; New Departure Div. (Ball 
Bearings, bicycle coaster brakes, etc.) Bris- 
tol, Conn.; Saginaw Steering Gear Div. 
(Power and manual steering gears, etc.) 
Saginaw, Mich. 

BROWN, E. H. ADV. AGENCY 

20 N. Wacker Dr., Chicago 6, 111. 

Phone: FRanldin 2-9494 

ABP— ANPA— APA— NBP— NOAB 

Owner E. H. Brown 

Art Dept...Melvin J. Beagle, Earl Westrom 
Production Mgr.. D. E. Meintzer 



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156 



* # ADVERTISING AGENCIES # & 

< < < <■<■< - <■<•< << < < < <■« < < «■<-<- < - < - < - < - < - < - < - < -<■<■<■ < ■ < ■ < - < -< < < < < <-<■<-< <<<<<<<<< <■< • <-< 



Copy Dept E. G. Brown, George Johnson 

Acct. Execs... J. B. Allen, E. H. Brown, B. 
M. Campbell, A. R. Crabb, Jim Duffy, Jim 
Roe, C. S. Petersen, E. H. Brown, Jr. 

BUCHANAN & CO. 

1501 Broadway, New York 36, N. Y. 

Phone: BRyant 9-7900 

ABP— ANPA— APA— AAAA 

ABC— NOAB 

Bd. Chrm., Pres John Hertz, Jr. 

Exec. Vice President William Dasheff 

Vice Presidents Roy Winkler, John 

McEvoy, Albert Van Brunt 

Media Director E. F. Moeller 

Prod. Mgr Anthony Calanese 

Sec*y-Trea8 A. Grance Barrett 

Radio-TV Dir Nat Strom 

Branch Offices 

451 N. La Cienega Blvd., Los Angeles 48, Cal. 

Phone: OLympia 2-0810 

Vice Pres Fred Keith 

235 Montgomery Street, San Francisco 
Phone: YUkon 6-2927 

Vice Pres Ray Randall 

Acct. Exec John McNeely 

Radio Accounts: Reynolds Metals Co. 
(Farm Building Products, Aluminum Foil) 
New York, N. Y.; Air France (Airline) New 
York, N. Y.; United Artists Corp. (Motion 
Pictures) New York; Wilbur Clark's Desert 
Inn (Resort) Los Angeles; Paramount Pic- 
tures (Motion Pictures) Los Angeles. 

TV Accounts: Reynolds Metals Co. (Alum- 
inum) New York; United Paramount The- 
atres Corp.; Paramount Pictures, Los Angles, 
Calif. 

BUCHANAN-THOMAS ADV. CO. 

5010 Underwood Ave., Omaha 32, Nebr. 

Phone: GLendale 6793 

ABP— ANPA-^APA— NOAB— NBP 

Partners R. Savage. 

C. Harding, R. Dundis 
Consultant C. Buchanan, L. Thomas 

LEO BURNETT COMPANY, INC. 

Prudential Plaza, Chicago 1, 111. 

Phone: CEntral 6-5959 

AAAA— ABP— ANPA— AFA— ABC 

NOAB 

Chairman of Board Leo Burnett 

President Richard N. Heath 

Treasurer E. Ross Gamble 

Exec. V.P.'s William T. Young, 

James E. Weber 

V.P., B'cstg. Prod. Div Lee Bland 

V.P., B'cstg. Business Div David Dole 

Adm. Vice Pres F. Strother Gary, Jr. 

Vice Presidents DeWitt O'Kieffe, 

Andrew Armstrong, Robert G. Everett, 
DeWitt L. Jones, Paul A. Louis, William F. 
Tread-well, Draper Daniels, William Die- 
ner, Charles Husting, John Coulson, Guy 
Saffold, Don Tennant, Jack Hirschboeck. 



Branch Offices 

677 Fifth Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-9480 

Manager William Mcllvain 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 4-7374 

Manager Wendell Williams 

Radio Accounts: Harris Trust & Savings 
Bank, Chicago; Pillsbury Mills (Baking 
Mixes) Minneapolis, Minn.; Pure Oil Co. 
(Gasoline, oil, lubricants, tires, batteries and 
accessories) Chicago; The Maytag Co. 
(Washers, dryers, ranges, refrigerators) New- 
ton, Iowa; Motorola, Inc. (Radio and Tele- 
vision Sets, phonographs) Chicago; Camp- 
bell Soup Co. (Frozen soups, Franco-Ameri- 
can Products, Quality campaign, Tomato 
juice) Camden, N. J.; Philip Morris, Inc. 
(Marlboro Cigarettes) New York; Proctor 
& Gamble Co. (Camay, Joy, Lava, Jif Pea- 
nut Butter, Secret Deodorant) Cincinnati, 
Ohio; Allstate Insurance Co., Chicago, 111., 
Chrysler Corp. 

TV Accounts: Bauer & Black; Brown Shoe 
Co. (Air Step, Buster Brown, Life Stride, 
Naturalizer, Pedwin, Risque, Robin Hood, 
Roblee, Westport) St. Louis. Mo.; Kellogg 
Co. (Cereals and dog food) Battle Creek, 
Mich.; Pillsbury Mills (Baking Mixes) Min- 
neapolis, Minn.; The Pure Oil Co. (Gasoline, 
oil, lubricants, tires, batteries and accessor- 
ies) Chicago; Blue Jay Products, Chicago; 
Campbell Soup Co. (Frozen Soups, Franco- 
American Products Quality Campaign, To- 
mato Juice) Camden, N. J.; Commonwealth 
Edison Co., Chicago; Green Giant Co. (Peas, 
cream style corn, Niblets Brand Whole Ker- 
nel Corn, Mexicorn, Kounty Kist Brand 
Peas and Corn) LeSueur, Minn.; Harris 
Trust & Savings Bank, Chicago; The Hoover 
Co. (Vacuum cleaners, floor polishers, small 
appliances) N. Canton, Ohio; The Maytag 
Co. (washers, dryers, ranges, refrigeration) 
Newton, Iowa; Motorola, Inc. (Radio and 
TV sets, phonographs) Chicago; Chas. Pfizer 
& Co. (Animal Health Products) Brooklyn, 
N. Y.; Philip Morris, Inc. (Marlboro Cigar- 
ettes) New York, N. Y.; Proctor & Gamble 
Co. (Camay, Joy, Lava, Jif Peanut Butter, 
Secret Deodorant) Cincinnati; Atchison, To- 
peka & Santa Fe R. R.. Chicago: Tea Coun- 
cil of U. S. A., New York; Crane Co. (Plumb- 
ing and Heating equipment) Chicago, 111.; 
Eastside Brewery, Los Angeles, Calif.; All- 
state Insurance Co., Chicago, 111., Chrysler 
Corp. 

BYER & BOWMAN ADVERTISING 
AGENCY 

66 So. 6th St., Columbus 15, O. 

Phone: CA 1-7751 
ABP— ANPA— ABC— AFA— AAAA 

Partners, Space Buyers Gus K. Bowman. 

Joel Burghalter, Herbert Byer 

Radio-TV Time Buyer John D. Metzger 

Pub. Rel. Dir Nick Popa 

Controller Joe Hughes 

TV Director Sandy Hallock 



157 



GATHERING PLACE OF 
THE AD AGENCY, 
TV AND RADIO 
PROFESSIONS 




RESTAURANT 

9 EAST 48th STREET PLaza 3-5852 

NEW YORK CITY 



LUNCHEON, COCKTAILS, DINNER 



158 



$ # ADVERTISING AGENCIES 

< - < ■<<< << < -<■<■ <■« < « < < < < - << -<- < - < - < - < ■ << ■ < ■ < < < < < « ■ < - < < < < < <■ < ■ < -< < < < <-<-< - <-< - <~<l<H~< 



Radio Accounts: August Wagner Brewer- 
ies; City National Bank & Trust; Dollar 
Federal Savings; Farm Bureau Co-op of Ohio 
(Feeds, fertilizers, gas, oil, appliances) ; 
T. Marzetti Co. (Salad Dressings) ; Buckeye 
Foods Co. (Potato Chips) ; Auto Show; H. C. 
Huber Construction Co., all Columbus, Ohio ; 
Bob Evans Farms, Inc. (Meat Products), 
Xenia-Gallipolis, Ohio. 

TV Accounts: August Wagner Breweries; 
Dollar Federal Savings; Auto Show; City 
National Bank & Trust Co.; H. C. Huber 
Construction Co.; Yenkin Majestic Paint Co., 
all Columbus, Ohio; Bob Evans Farms, Inc., 
Xenia-Gallipolis; Marzetti's, Columbus. 

HAROLD CABOT & CO., INC. 

136 Federal St., Boston 10, Mass. 

Phone: HAncock 6-7600 

AAAA— ABP— ANPA— AFA— ABC 

President Harold Cabot 

Exec. Vice-President Edward F. Chase 

Sr. V.P.'s William H. Ganick, 

James I. Summers 
V.P.'s Joseph R. Wallace, Eugene R. 

MacArthur, Paul A. Danielson, Jr. 

Media Dir David R. Williams 

Radio-TV Dir.. ., Harold Cabot, Jr. 

Radio Accounts : New England Tel. & Tel., 
Boston, Mass.; Clicquot Club Millis, Mass.; 
S. S. Pierce Co., Boston; New England Elec- 
tric System and Gas Division, Boston; Boston 
Gas Co., Boston, Mass.; Carling Black Label 
Beer (N.E.), Cleveland, National Shawmut 
Bank, Boston. 

TV Accounts: Carling Brewing Co. (N.E.) ; 
Cliquot Club Co.; New England Tel. & Tel. 
Co. ; Rock of Ages Corp., Barre, Vt. 

CALKINS & HOLDEN, INC. 

247 Park Ave., New York 17, N. Y. 
Phone: PLaza 5-6900 
AAAA— ABP— ANPA 

Chairman of Board J. Sherwood Smith 

Vice Chrnin. of Bd .Merlin E. Carlock 

President Paul R. Smith 

Vice-President W. B. Geoghegan, 

W. C. Pank 

Research Director .Warren Rebell 

Merchandising Dir Harry A. Apeler 

Director of Radio-TV Peter A. Krug 

Branch Offices 

Prudential Plaza, Chicago, 111. 

Phone: Randolph 6-3830 

Vice-Pres George B. Bogart 

712 S. Curson Ave., Los Angeles, Calif. 
WEbster 6-5145 

Vice Pres William A. Chalmers 

317 Jos. Vance Bldg., Seattle 1, Wash. 
Phone: MAin 1555 

Sr. Partner Frederick E. Baker 

Radio Accounts: Bavarian Brewing Co., 
Inc., Covington, Ky.; George W. Luft Co. 
(Tangee Cosmetics, New York City; C. F. 
Mueller Co., Jersey City, N. J.; Oakite Prod- 
ucts, Inc., New York City; Marshall Field & 
Co., Chicago; State St. Council, Chicago. 
TV Accounts: Bavarian Brewing Co., Inc., 



Covington, Ky.; George W. Luft Co., New 
York City; C. F. Mueller Co., Jersey City, 
N. J. ; N. Y. Stock Exchange, New York City ; 
Oakite Products, Inc., New York City; Sav- 
age Arms Corp., Chicopee Falls, Mass.; Mar- 
shall Field & Co., Chicago. 

CAMPBELL-EWALD COMPANY 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-6200 

AAAA— ANPA— NOAB—PPA—PIB—APA 

ABC— ABP 

Chairman of Board Henry G. Little 

President Thomas B. Adams 

Vice-Chrmn. of Bd., Sr. V. P.. . . J. J. Hartigan 

Executive V. P Clarance Hatch, Jr. 

Sr. V.P Colin Campbell 

Chrmn. of Exec. Comm., Sr. V.P L. R. 

Nelson 

Sr. V.P.'s Edward A. Schirmer, John H. 

Forshew 

Treasurer H. P. Cook 

Secy. & Personnel Dir S. J. Rozenia 

Comptroller & Asst. Treas .E. M. Talbert 

Vice-Presidents .Halsey Davidson, 

George W. Davis, W. P. Stewart, W. H. 
Gage, Jr., W. F. McCarthy, W. W. Selover, 
J. L. Thornhill 

V.P., Asst. to Pres Thomas B. Adams 

V.P., Radio & TV Dir P. L. McHugh 

V.P., Media Dir Carl Georgi, Jr. 

V.P., Copy Director Walter B. Booth 

V.P., Art Director James N. Hasting* 

Vice President M. Craig Miller 

V.P., Production Mgr Carl G. Maier 

Branch Offices 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-3400 

V.-P. and Mgr .Frank W. Townshend 

Radio & TV Dept Arthur R. Ross 

Space Buyer John A. Blomstrom 

230 N. Michigan Avenue, Chicago 1, 111. 
Phone: CEntral 6-1946 

V.P. and Mgr Reginald G. Carey 

Vice President Earl W. Clements 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 9-1334 

V.P., West Coast Mgr Richard C. Francis 

Mgr Lo« Angeles Office. . .Richard W. Byrne 

235 Montgomery St., San Francisco 4, Calif. 

Phone: EXbrook 2-0145 

V.-P. and Mgr T. Milburn Johnston 

11 Pryor St., S.W., Atlanta 3, Ga. 
Phone: JAckson 4-3858 

Manager Arthur T. Duhaime 

1737 "H" St., N. W., Washington 6, D. C. 
Phone: REpuidic 7-0015 

Manager Ross Lindsay 

Bryan & Bullington Sts., Dallas 1, Texas 
Phone: Riverside 2-6889 

Manager Lome T. Denton 

4010 Washington Ave., Kansas City 11, Mo. 
Phone: Jefferson 1-5601 

Manager Ross C. Morgan, Jr. 

1750 N. Vine St., Hollywood, Calif. 
Phone: HOllywood 9-2931 

Manager Richard L Eastland 

Account Exec, for Radio. TV. . Willard Hanes 



159 



yjj Special attention given to 
gift requirements, fashion 
shows, tv prizes 



to please like no other . 
high fashion part urns 




Miahati's famous fashion foursome: 

Blue Fox • Audacious • My Fancy • Jaunty 

Parfums with fashion flourish. As much a part of the fashion scene as a new 
Paris edict. How much more meaningful the costume, the occasion keyed to 
Miahati's fragrance moods ! 

As shown — 

In Bath Powder Sets (left) — cologne and scented bath powder combination fitted with silky 
lambs wool puff; in handsomely appointed gift package 

In Perf-O-Mist (upper right) — ingenious patented single-motion dispenser — delightful lasting 
double-strength spray; no cap to remove or replace 

In Cologne Foursome (lower right) — welcome all-occasion gift package; entree to a new 
world of allure 

SELECTIONS AVAILABLE IN ALL FOUR MIAHATI CELEBRATED FRAGRANCES 



^a! Wvo^atf 



^V INC. 
377 Fourth Avenue New York 16, N. Y. NATIONALLY DISTRIBUTED 

160 



$ * ADVERTISING AGENCIES # # 

<-<-<-<-< - <■<■<-<-<■ ■ <■<■<■<■<<■<■<■<<< << » <<<<<<«<<<< <<<<«■<-<■<■ < <<< < << <<<<<<<■ < - < 



441 Vine St., Cincinnati 2, Ohio 
Phone: MAin 1-0500 

Manager James E. Defebaugh 

1700 Broadway, Denver 2, Colo. 

Phone: KEystone 4-4281 

Manager Richard H. Katerndahl 

Radio Accounts: Chevrolet Motor Div., 
General Motors Corp.; The Detroit Edison 
Co.; General Motors Acceptance Corp.; 
Goebel Brewing Co.; National Bank of De- 
troit; United Motors Service Div., General 
Motors Corp.; Delco-Remy Div., General 
Motors Corp.; The Kroger Co., Inc.; The 
Firestone Tire & Rubber Co.; Stran-Steel 
Corp. 

Television Accounts: Chevrolet Motor Div., 
General Motors Corp.; The Detroit Edison 
Co.; Goebel Brewing Co.; National Bank of 
Detroit; United Motors Service Div., General 
Motors Corp.; Delco-Remy Div., General 
Motors Corp.; The Kroger Co., Inc.; The 
Firestone Tire & Rubber Co. 

CAMPBELL-MITHUN, INC. 

1300 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: FEderal 9-7383 

AAAA— ABC— ABP— ANPA 

President. . Ray 0. Milium 

Exec. Vice-Pres. ....... .Albert R. Whitman 

Vice-Presidents ...Kenneth D. Ruble 

B. E. Howard, R. L. Forrest, Lee A. Ter- 
rill, Oakley Birdwell, Alden Grimes, Ar- 
nold C. Aslakson, P. L. Brand, E. W. Burke, 
H. J. Cordesman, P. Johnston, G. B. Kreer, 
W. J. Lyddan, A. R. MaeDonald, G. P. 
MacGregor, P. E. Morgan, C. R. Strfotzl 

Treasurer Beatrice N. Sandquist 

Secretary Evelyn Brugette 

V.P.. Radio-TV Dir.. ...... .Arthur H. Lund 

V.P., Exec. Art Dir E. W. Turner 

Brunch Office 

1024 Palmolive Bldg., Chicago 11, 111. 

Phone: DElaware 7-7553 

Co.-Mgrs..G. Bowman Kreer, Phelps Johnson 

420 Lexington Ave., N. Y. 17, N. Y. 

Phone: OR 9-8744 

General Manager William E. Brownwell 

1213 Hollywood-Taft Bldg., Hollywood 28, 

Cal. 

Phone: HOllywood 2-0715 

General Mgr Paul E. Morgan 

TV Dir Ernest P. Andrews 

Radio Accounts: Theo Hamm Brewing Co., 
St. Paul, Minn.; The Kroger Co. (Grocery 
Products), St. Louis, Mo.; Land O'Lakes 
Creameries (Dairy Products) Minneapolis, 
Minn.; The Larsen Co. (Canned Foods) 
Green Bay, Wis.; John Morrell & Co., Red 
Heart Div., (Dog, Cat Food), Chicago; Nash 
Coflhe Co., St. Paul, Minn.; Nash-Finch Co. 
(Canned Foods) St. Paul, Minn.; Northern 
States Power (Electric Power and Prod) 
Minneapolis, Minn.; Northwestern National 
Bk. (Banking Service) Minneapolis, Minn.; 
F. H. Peavey & Co. (Feeds), Minneapolis; 



Pillsbury Mills, Inc. (Flour, Refrigerated 
Products, Feeds) Minneapolis; Top Value 
Enterprises (Trading Stamps) Dayton, Ohio; 
American Dairy Assoc. (Dairy) Chicago; 
Northwest Orient Airlines, Minneapolis; 
Procter & Gamble (Charmin Paper) Minne- 
apolis. 

TV Accounts: American Dairy Assn. 
(Product Adv. & Merchandising) Chicago; 
Fenn Bros. (Candy) Sioux Falls, S. Dak.; 
Gold Seal Co. (Glass Wax, Wood Cream, 
Snowy Preventive Bleach) Bismarck, 
N. Dak.; Theo Hamm Brewing Co., St. Paul, 
Minn.; Kemps Ice Cream Co. Minneapolis; 
The Kroger Co. (Grocery Products) St. 
Louis, Mo.; Malt-O-Meal Co. (Hot Wheat 
Cereal) Minneapolis, Minn.; Mishawaka Rub- 
ber & Woolen Mfg. Co. (Clothing), Mish- 
awaka, Ind.; John Morrell & Co., Red Heart 
Div. (Dog and Cat Food) Chicago; Nash 
Coffee Co., St. Paul, Minn.; Nash-Finch Co. 
(Canned Foods) St. Paul, Minn.; Northern 
States Power (Electric Power and Products), 
Minneapolis; Food Sales, Inc. (Combo Pop- 
corn) Minneapolis; Northwest Ban Corpora- 
tion (Banking Service) Minneapolis; Procter 
& Gamble; Tecnique (Hair Rinse) Minne- 
apolis; Springwell Association (Mattresses) 
Minneapolis; Northwestern National Bk., 
Minneapolis; Pillsbury Mills, Inc. (Flour, 
Refrigerated Products, Feeds) Minneapolis; 
Quality Chekd Dairy Products, Chicago; 
Top Value Enterprises (Trading Stamps), 
Dayton, Ohio; Zinsmaster Baking Co. (Bak- 
ery Goods) Minneapolis, Minn. 

THE CAPLES COMPANY 

216 E. Ontario St., Chicago, 111. 

Phone: SUperior 7-6016 

ANPA— APA— NBP— NOAB 

President R. N. Hartsing 

Sr. V. P J. E. Erickson 

Exec. V. P. D. Powers, M. Martin 

V. P., Sec. & Treas R. N. Hartsing, Jr. 

Copy Cons N. Phelps 

Media Dir H. M. Taylor 

Research Dir M. B. Day 

Time Buyer M. Convery 

Art Dir.. W. A. Aldrin 

Prod. Mrg O. Corrill 

Acct. Execs N. E. Anderson, 

J. E. Erickson, R. A. Hansen, R. N. Hart- 
sine, Jr., J. P. Hotchkiss, F. H. Kemper, 
E. J. Lewinski, M. T. Martin, D. J. Powers, 
L. M. Roush 

Branch Offices 
10 E. 40th St., New York City 
Phone: MUrray Hill 4-6800 

V.P. in Chg .Hudson F. Meyer 

1504 Dodge St., Omaha 2, Neb. 
Phone: JAckson 7795 

V.P. in Chg. L. M. Branch 

301 S. Kingsley Dr., Los Angeles 5, Cal. 
Phone: DUnkirk 7-4255 

V.P. in Chg M. E. Welborn 

519 S. 3rd Ave., Portland 4, Ore. 

Phone: CApitol 6-2981 

V.P. in Chg Robert J. Livingston 



161 




CRAIG'S 

RESTAURANT 

of 
GREAT NECK, LONG ISLAND 

at 661 Northern Boulevard 

"A REPLICA OF OLD NEW YORK CAFE SOCIETY' 

Dining Place of the 
Television Industry 




"The famous Murray Hill Bar at Craig's where the television people gather . . ." 
Telephone: HUnter 2-4211 MAUDE CRAIG, Owner-Hostess 



162 



ADVERTIS ING AGENCIES 

< -<■< <<<<<<<<<<<<< <<•<-<-<-<■< < < < < < 
CARTER ADV. AGENCY 

912 Baltimore, Kansas City 5, Mo. 

Phone: HA 1-1356 

ABP— ANPA— APA— NAAN— NOAB 

PPA 

President Charles W. Carter 

Exec. Vice-President William G. Rowe 

Vice-President Curtis Bogasch 

Vice-President Fred Klemp, Jr. 

Sec't. Treas M. J. Dahlin 

Radio-TV Accounts: Edward Aaron Corp. 
(Poultry), K. C; Seidlitz Paint & Varnish 
Co., K. C; Metropolitan Savings Asso., Doug- 
las Chemical Co. 

CASMIR ADVERTISING CO., INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2014 

ABP— APA 

President David C. Casmir 

Secy. & Prod. Mgr Marvin Casmir 

Copy Dir Nancy B. Wooten 

Art Dir William E. Burgess 

Radio Accounts: New York Allerton Corp., 
(Midston House, Allerton House) New 
York 

TV Accounts: D'amico Fifth Ave., (Beauty 
Consultant) 

CAYTON, INC. 

9 East 40th St., New York 16, N. Y. 

Phone: LExington 2-1711 

ABP— ANPA— APA— NBP 

President William D'Arcy Cay ton 

Secretary D. R. Roberts 

Art Director Bob Lee 

Media Dir Hy Crandall 

Time Buyer Sally Luchs 

Creative Director Fred Ladd 

Radio Accounts: Charles Antell, Inc. 
(Men's hair products) Baltimore, Md. 

TV Accounts: Charles Antell, Inc. Hanovia 
Chem. & Mfg. Co., (health lamps), Miracle 
Adhesive Corp. 

NELSON CHESMAN ADVERTISING 

240 East lith Str3et, Chattanooga 1, Tenn. 
Phone: AM 6-4942 
ABP— SNPA— ABC 

Pres. 9 Media Dir Richard H. Leiper 

Secy. -Treas John Goss 

Time Buyer Vann Campbell 

R.adio & TV Accounts: Fleetwood Coffee 
Co.; Adcox-Kirby Pontiac; McKesson & Rob- 
bins; Kendall Oil Co.; Ray Moss Farms; 
Moo e Air Conditioning; Union Furniture 
Co. (TV only), all Chattanooga. Tenn. 

JAMES THOMAS CHIRURG CO. 

41! Park Square Bit!-.. Bo.-ton 16, Mass. 

Phone: HAncock 6-7:410 

AAAA— ABC— ABP— ANPA— APA 

NOAB— SNPA 

Chairman James T. Chirurs 

Treasurer Leo J. Hardiman 

General Manager Scott Costello 




163 



# # ADVERTISING AGENCIES # # 

•<-<-<-<■<< «««««««« <-<-<■««-<-< < < < <■<-<■< <<<<<<<■<<<<< <<-<-< < < < < <■ < 



Research Dir Prescott Winkley 

Mgr. Plans Service Dept R. Gaeta 

V.P., Mktg. Dir Howard G. Sawyer 

Media Dir Jackson L. Parker 

Copy Chief , . John Nazzaro 

Branch Offices 

1612 Chanin Bldg., New York 17, N. Y. 

Phone: MU 7-5040 

V.-P., Gen Mgr D. W. Jackson 

Radio Account: Bassick Co. (Casters) 

C. P. CLARK, INC. 

1717 West End Ave., Nasrville 4, Tenn. 
Phone: ALpine 6-4179 

Pres. & Treas D. G. Goodwin 

Copy Chief & Secy Sara Nolan 

Radio-TV Accounts: First American Na- 
tional Bank (Institutional), Nashville Coal, 
Nashville Transit Co. 

ROBT. E. CLARKE & ASSOC INC. 

4017 San Amaros Dr., Coral Gables, Fla. 

Phone: FRanklin 3-5486 

ANPA 

Pres. & Treas., Radio-TV Dir. Robt. E. Clark 

Secretary C. B. Clark 

Radio Time Buyer, Media Director. .Gene- 
vieve Geiss 

Comptroller Gertrude Clements 

Account Executives R. E. Clarke, 

C. B. Clarke 

Accounts: Belcher Oil Co., Florida Na- 
tional Bank & Trust Co., Jewish Floridian, 
Maule Industries, Inc., Radio Station WIOD, 
Ponce Products (Cement), Chemical Re- 



JUdson 6-0588 

/■■'.■■■LAMM ADVERTISING- 

Specializing in the italo- American Market 
853 SEVENTH AVENUE, NEW YORK 19, N.Y. 

Packagers of: 
-"ITALIAN FEATURE 
FIEM THEATRE" 

WATV (Ch. 13) 

First bi-lingual TV show in America 

with LEW DAMS 

MUSICAL VARIETY 

with ERBERTO LANDI 

WHOM 

Sun. 12:00 - 12:30 P.M. 



* Similar programs in other cities 
throughout the United States. 



search Corp., Miami Diaper Service, El Com- 
odoro Hotel, Urmey Hotel, U-Steer It, Inc., 
All Miami, Fla.; Milwaukee Beverages, 
Inc., Milwaukee. Wis. 

CLEMENTS COMPANY, INC. 

Horn Bldg., Philadelphia 3, Pa. 

Phone: RIttenhouse 6-0236 

ANPA 

President Alice V. Clements 

V.P. & Copv Chief Elizabeth M. Zindel 

V.P. & Acct. Exec Robert H. Smith 

V.P., Art Dir Stanley F. Squire 

Treas., Dir. of TV David S. Roberts 

Secy. & Space Buyer Katherine E. King 

COHEN & ALESHIRE, INC. 

41 East 42nd St., N. Y. 17, N. Y. 
Phone: OX 7-0660 

ABC— ABP— ANPA— NPB— APA— SNPA 
NOAB 

Chairman Harry B. Cohen 

President Edward Aleshire 

V.P., Sec'y Harry B. Cohen, Jr. 

Vice-President Edith S. Cohen 

Media Director Francis X. Brady 

Head Time Buyer Beth Black 

Time Buyer Robert Kelly 

Production Mgr Oscar Fileppo 

Space Buyer Jeanette Le Brecht 

Radio-TV Accounts: Grove Laboratories, 
Inc. (Pazo Ointment, Fitch Shampoos) St. 
Louis, Mo.; Pharma-Craft Co. (Fresh De- 
odorant, Ting, Surgeons Location) Batavia, 



CREATIVE TELEVISION ADVERTISING 

NETWORK & SPOTS 

Now on Network TV . . . 



Treasure 
Hunf 



"Jack 

Paar 

Show" 



GLAMORENE 

RUG AND 

UPHOLSTERY 

CLEANERS 

T1NTAIR 

BEAUTY SET CURL CREME 
SATIN CREME FORMULA 

TECHNSCAL. 
TAPE CORP. 

TUCK TAPE 



PRODUCT SERVICES, INC. 

17 East 45 Street, New York 17, N. Y. 



164 



# # ADVERTISING AGENCIES # # 

•<-<-<•<■<< <<■<■<<■«<<<<<<<<<<<■<<<<<<<■<< «■<■<■«< <<<<<<<<<<<<<■<<< <-<-<-<- 



III.; Lydia E. Pinkham Med Co. (Tablets & 
Veg. Compound) Lynn, Mass.; West End 
Brewing Co. (Utica Club Beer), Utica, N. Y.; 
Chattanooga Medicine Co. (Black Draught & 
Syrup of Black Draught) Chattanooga, Tenn. ; 
Frenchette Co. (Salad Dressing) New York, 
N. Y. 

COHON, HERBERT W., CO. 

565 Fifth Ave., New York 17, N. Y. 

Phone: OXford 7-9277 

APA— ABP 

Pres., Media Dir Herbert W. Cohon 

V.P., Art Dir Irving M. Cohon 

Acct. Execs H. W. Cohon, I. M. Cohon 

COMPTON ADVERTISING, INC. 

625 Madison Ave., New York 22, N. Y. 

Phone: PLaza 4-1100 

A A A A— AB C— ANPA— APA--NBP 

NOAB— ABP 

Bd. Chrmn., Dir Robert D. Holbrook 

President, Director. .. .Barton A. Cummings 

Exec. V.P., Dir. & Creative Dir 

Alfred Seaman, Jr. 

Exec. V. Pres., Dir C. James Fleming, Jr. 

Vice Pres., Dir Henry R. Bankart, 

Allen F. Flouton, William J. Heggen, Jack 
P. Rees, Olin A. Saunders 

V.P., Chg. Fin. Dir Henry Haines 

V.-P. & Dir. Radio-TV 

Programming Lewis H. Titterton 

V.P. Chg. TV Comm'l G. W. Schloat, Jr. 

V.-P. & Dir. of Media Frank B. Kemp 

Publicity Dir Elle Kofler 

Branch Offices 

141 West Jackson Blvd., Chicago 4, 111. 

Phone: HArrison 7-6935 

V.-P., Manager L. O. Holmberg 

744 N. Fourth St., Milwaukee 3, Wise. 
Phone: BRoadway 1-9475 

V.P. & Manager R. F. Gomber 

8733 Sunset Blvd., Los Angeles 46, Calif. 
Phone: OLympic 2-7180 

V.P Waldo H. Hunt 

V.P., Radio & TV Alvin Kabaker 

V.P Edward E. Keeler 

703 Market St., San Francisco, Calif. 
Phone: GArfield 1-4854 

V.P., W. Coast Oper T. Santacroce 

V.P., Mgr Norman E. Mork 

Radio & TV Accounts: The Allis-Chalmers 
Mfg. Co.; American Can Co.; M. K. Goetz 
Brewing Co., (Country Club Beer) ; The 
Goodyear Tire & Rubber Tire Co.; New 
York Life Insurance Co.; Phelps-Dodge, 
Copper Prods. Corp.; The Procter & Gam- 
ble Co.; Kelly-Springfield Tire Co.; The 
Socony Mobil Oil Co.; Standard Brands, Inc. 
(Chase & Sanborn Coffee, Instant Chase & 
Sanborn Coffee). 

COMSTOCK & COMPANY 

651 Delaware Avenue, Buffalo 2, N. Y. 

Phone: Lincoln 6187 

ABP— ANPA— APA— NBP 



Partners. Henry W. Comstock, 

H. Earl Close, Frank J. Hess 

V.P., Mktg. Dir T. Sloane Palmer 

V.P James G. Wells 

Media, Research Dir Herbert Moore 

Art Dir William B. Cormier, 

William G. Root 

Prod. Mgrs A. H. Briggs, 

Grant F. Hess, Otello A. Manna, Harvey 
F. Jeacock 
Account Executives. .. .Henry W. Comstock, 
H. Earl Close, John B. Morton, L. Wells 
Simonds, T. Sloane Palmer, George B. 
Conner, William L. Conner, Jr., Fred C. 
Egloff, James G. J. Wells, E. Alfred Os- 
borne, Jr., Walter R. Stelley, Eugene F. 
Novak, Stewart V. Taylor, Ralph L. Gates, 
George M. Lasezkay, Benedict W. Law, 
James W. Carey, James E. Peters 

Radio & TV Dir Daune J. Miller 

Radio Accounts: Frontier Oil Refining Co., 
Div. Ashland Oil & Refining Co.; Hospital 
Service Corp. of Western New York, (Hos- 
pital & Surgical Plans) ; Manufacturers 
and Traders Trust Co. (Banking Services) ; 
Keebler Biscuit Co. (Cookies, Crackers), 
Buffalo, N. Y.; O'Keefe Brewing Co., Ltd., 
Toronto, Ont., Buffalo Trotting Assn., Inc.; 
Nationwide Insurance Co.; Sterling Amherst 
Farms Dairv, Inc.; Transcontinent TV Corp. 
(Station WGR-Radio and TV); Westfield 
Planters Cooperative Fruit Products, Inc. 
TV Accounts -.Frontier Oil Refining Co., 



UNCLE REMUS 

BIBLE STORIES 

QUARTER-HOUR WEEKLY 



WARM 

COLORFUL 

SINCERE 



Only $1.00 
Weekly — 
Any Market 



IN EVERY COMMUNITY 

THERE'S A CLIENT WAITING 

TO PICK UP THE 

MODEST TAB 

Tele: — CAnal 59683 — COLLECT 
JIMMY SCRIBNER CO. 

287 Brookside 
Anderson, South Carolina 



165 



* # ADVERTISING AGENCIES # # 

<<<<<<<<■<<<<<<<<<< < <-<-<-<-<-< <<<<<<<<<<<■<■<<<<<<<<<<<<<<«■<<< <■<-<-<■ 



Div. Ashland Oil & Refining Co., Inc.; Hos- 
pital Service Corp. of Western N. Y. (Hospi- 
tal & Surgical Plans) ; Manufacturers & Trad- 
ers Trust Co., Morrison Steel Products, Inc. 
( Mor-Sun Furnaces, Roly-Door Steel Garage 
Doors, Carry-All Truck Bodies) ; Keebler Bis- 
cuit Co. (Cookies, Crackers), Buffalo, N. Y. ; 
O'Keefe Brewing Co., Toronto, Ont.; Buffalo 
Trotting Assn., Inc., Hamburg, N. Y. ; Trans- 
continent Television Corp., Buffalo, N. Y.; 
Westfield Planters Co. Operative Fruit Prod- 
ucts, Inc., Westfield, N. Y. 

ROBERT CONAHAY, INC. 

261 Madison Ave., N. Y. 16, N. Y. 

Phone: MUrray Hill 2-5645 

ABP— ANPA 

President Robert S. Conahay 

Secretary. Robert Conahay III 

V.-P. & Copy Chief Frank Denman 

V.-P. Market Research. Benjamin B. Mitchell 

Art Dir Claude Hurd 

Production Mgr John S. Wassmer 

Media Dir., Space & 

Time Buyer Marie Hughes 

Comptroller. Irene C. Sala 

Radio Accounts: Chesapeake & Ohio Rail- 
road, Cleveland, Ohio; Knott Hotels, New 
York, N. Y.; Beekman Tower Hotel; Colon- 
ia, Inc. 4711 (Cologne), both New York, 
N. Y. 

THE CONDON COMPANY 

Rust Bldg., Tacoma 2, Washington 

Phone: MArket 7-8155 

ABP— ANPA— APA—AAAA—NOAB 

Partners Roscoe A. Smith 

Victor Kaufman 

Art Dir Daniel J. Snope 

Production Mgr Mildred Nelson 

Acct. Executives Roscoe A. Smith 

Victor Kaufman, Kay Shinn, Harold C. 

Dixon, Gordon Bennett, James Shulz 

Accounts: Buckley-King Funeral Ser.; 
Douglas Fir Plywood Assn.; Fuel Oil Service 
Co.; Kirk, G. R. Co.; KTNT-TV, Tacoma, 
Wash.; Northwest Syndicate; Pacific First 
Federal Savings & loan Assn.; Puget Sound 
National Bank; St. Paul & Tacoma Lbr. Co.; 
Silver Springs Brewing Co.; Tacoma Savings 
& Loan Assn.; Tribune Publishing Co.; 
United Pacific Inc. Co.; Ward Smith, Inc. 

THOMAS P. CONROY, INC. 

1101 Majestic Bldg., San Antonio 5, Texas 

Phone: CA 7-3456 

A AAA— ABP— ANPA 

President Thomas F. Conroy 

Vice Pres Mrs. Thomas F. Conroy 

Gen. Mgr. Radio-TV Dir Dick Carr 

Dir. Mlct-. Services Bill Holchak 

Copy Chief Bill Peck 

Art., Prod. Mgr Paul Van Tuyl 

Branch Office 

1400 McKinney, Houston, Tex. 

Phone: CA 7-1201 

Acct. Exec Clyde Burleson 



Radio Accounts: Alamo Carpet Co.; Great 
Western Loan & Trust Co. (Insurance) ; 
Groos National Bank; Hoffman-Hayman Cof- 
fee Co.; Houston Terrace (Homes) ; Jaffe 
Martin (Homes) ; Joe Kenny Insurance, all 
San Antonio; Mike Persia Chevrolet, Hous- 
ton-San Antonio; The Quaker Oats Co., Chi- 
cago, 111.; Studer's Inc. (Photography), San 
Antonio. 

TV Accounts: Groos National Bank; Hoff- 
mann-Tayman Coffee Co.; Jaffe Martin 
(Homes); Joe Kenny Insurance; La Vue 
Cosmetics, all San Antonio; Mike Persia 
Chevrolet, Ho ston-San Antonio; Russ and 
Company (Stocks & Bonds); Stowers Furni- 
ture Co. Studer's Inc. (Photography), all San 
Antonio. 

Estimated Radio & TV Billings: $432,000. 

CO-ORDINATED ADV. CORP. 

16 W. 46th St., New York 36, N. Y. 

Phone: JUdson 2-2100 

ABP 

President Lester L. Wolff 

Exec. V.P., Treas., Time Byr. .Irving Herz 

Vice Pres Arth:ir A. Pelt/. 

Vice President Louis DeNunzio 

Acct. Exec Morris M. Winer 

Mdsc. Dir Bud Crampton 

Office Mgr Jack Gracian 

Radio Accounts: N. Dorman & Co. (Pack- 
aged Cheeses), New York; I. Rokeach & 
Sons, Inc. (Kosher Foods), Flushing, N. Y.) ; 
Sunrise Supermarkets Corp., Hicksville. 
N. Y. ; Associated Food Stores, Jamaica, 
N. Y.; Pioneer Foood Stores, Bronx, N. Y.; 
Swift & Co. (Packaged Meats), Chicago, 
N. Y. ; Roselux Chemicals Co., Inc. (Starches 
& Bleaches), Brooklyn. 

TV Accounts: General Baking Co., New 
York; Swift & Co., Chicago, N. Y.; Stouffers, 
Inc. (Frozen Foods), Cleveland, Ohio; 
I. Rokeach & Sons, Inc., Flushing, N. Y. ; 
Roselux Chemical Co., Brooklyn; N. Dor- 
man & Co., New York; Associated Food 
Stores, Jamaica, N. Y. ; White Rock Bever- 
ages, Brooklyn. 

COX & TANZ ADVERTISING 

333 S. 21st St., Philadelphia 3, Pa. 

Phone: RIttenhouse 6-7502 

ABP— ANPA 

Owner Eugene R. Tanz 

Office Manager Mrs. John Bilyi 

TV Director J. Kirkconnell 

Radio Bcstg. Dir Paul Stern 

Art Director R. Rivers 

Radio Bcstng. Dir Mrs. Mario Flamini 

Radio Accounts: ABC Chicks, Lancaster, 
Pa.; Jim Brady Shoes, Philadelphia; Brooks 
Clothing, Philadelphia; Badder & Snoke 
(Shoes) Philadelphia; Colonial Floor Cover- 
ing, Philadelphia; Fox Petroleum Co. (Fuel 
Oil) Philadelphia; M & M Auto Seat Cover 
Co., Philadelphia; Minit Man Car Wash Co., 
Philadelphia; Manchester Laundry, Phila- 
delphia; Mort Co. (Hardware), Philadel- 
phia; Sunset Beach (Amusement Park) Al- 



166 



# # ADVERTISING AGENCIES # # 

< ■ < ■<< <<<<■<<<<<< < <-<-<■<■<■«< <<<<<<< <■<■< < < < < < <-<-<-<-<-<-<-<-< <<<<<<«<<<« 



monesson, N. J.; Tappins (Jewelry) New- 
ark, N. J.; Day Stores (Clothing) New York, 
N. Y.; Viking Theatre, Philadelphia; Van 
Sciver Co. (Furniture) Philadelphia; Xcel 
Products Co. (Metal Storm Sash, Metal 
Awnings) Philadelphia; Crowl Chemical Co. 
(Cough Remedy), Shamokin, Pa.; Franklin 
Research Co. (Floor Wax), Philadelphia. 

TV Accounts: Jim Brady Shoes, Phila- 
delphia, Pa.; Export Import Clothing, Ches- 
ter, Pa.; M & M Auto Seat Cover Co., Phila- 
delphia; Minit Man Car Wash Co., Phila- 
delphia; Tappins Jewelry Stores, Newark, 
N. J.; Thornton-Fuller Co. (Automobiles) 
Philadelphia, Pa.; Viking Theatre, Phila- 
delphia; Xcel Products Co., Philadelphia; 
Crowl Chemical Co. (Cough Remedy), Sha- 
mokin, Pa. 

Estimated Radio & TV Billings: 1350.000. 

JOHN GILBERT CRAIG ADV., INC. 

913 Washington St., Wilmington 99, Del. 

Phone: OLympia 5-6185 

ABP— ANPA— AAAA— AFA 

President J. Gorman Wals'i 

Sec.-Treas Kathleen A. Walsh 

Vice Pres Ruth Crais 

Account Executives J. Gorman Walsh. 

Kathleen A. Walsh, William H. Gordy, 

George H. Straley 
Radio, TV Time Buyers.. J. Gorman Walsh, 

Ralph R. Swann 

Radio Accounts: Joseph Bancroft & Sons 
Co. (Textile Finishing) Delaware Power & 
Light Co., Wilmington, Del.; Diamond Ice 
& Coal Co. (Fuels, Home Products), Equit- 
able Securitv Trust Co., Wilmington, Del.; 
Group Hospital Service, Inc. (Blue Cross) 
Wilmington, Del. 

Estimated Radio Billings $40,000. 

THE CRANER-KRASSELT CO. 

733 North Van Buren St., Milwaukee 2, Wis. 

Phone: BRoadway 6-3500 

AAAA— ABC— ABP— ANPA— AFA 

President A. W. Seiler 

Exec. Vice-President H. N. Pasteur 

Exec. Vice-Pres.-Treas C. W. Faude 

Secretary F. Aumueller 

Vice-Pres. in Chg. Media L. H. Ness 

Vice-Presidents H. Dyson, C. H. Brehm, 

R. F. Timm, N. L. Telander 

V.P., Radio-TV Roger W. LeGrand 

Public Rel. Dir R. L. Christiansen 

Radio-TV Time Buyer Loretta Mahar 

Radio-TV Acct. Execs K. Hegard, 

J. Pritchard 
Dir. of Marketing H. V. Swenson 

Radio -TV Accounts: Blue Cross -Blue 
Shield; First Federal Savings & Loan Assn. 
of Wise. ; First Wisconsin Nat'l Bank of Mil- 
waukee, all Milwaukee; Frank's (Food), 
Racine, Wis.; Evinrude Motors Div. of Out- 
board Marine; Milwaukee Gas Co.; Wiscon- 
sin Telephone Co. all Milwaukee; A. 0. 
Smith Corp. (Permaglas Water Heaters), 
Kankakee, 111. 



CROLLY ADV. AGENCY 

42 E. Market St., Wilkes-Barre, Pa. 

Phone: VAlley 2-7191 

ANPA 

President Phil A. O'Neill 

Vice President Thomas J. O'Neill 

Accounts: Burschel Dairy Co., Scranton, 
Pa.; Jordan the Hatter (Men's Furnishings) 
Wilkes-Barre, Pa.; McLaughlin Funeral Ser- 
vice, Wilkes-Barre, Pa.; Nelson Brothers, 
Inc. (Upholstered Furnishings) ; Radio Sta- 
tions WAZL, Hazleton, Pa.; WBRE, Wilkes- 
Barre, Pa.; WHLM, Bloomsburg, Pa.; 
WHOL, Allentown, Pa.; WIDE, Biddeford- 
Saco, Me.; WVDA, Boston, Mass.; Second 
National Bank, Wilkes-Barre, Pa.; TV Sta- 
tion WBRE-TV, Wilkes-Barre, Pa.; Vaughn's 
Bakery, Berwick, Pa. 

CUNNINGHAM & WALSH, INC. 

260 Madison Ave., New York 16. N. Y. 

Phone: MUrrav Hill 3-4900 

AAAA— ANPA— ABP 

Pres., Chmn. of Bd John P. Cunningham 

Sr. Exec. V.P Robert R. Newell 

Senior V.P.'s George S. Fowler, 

Herbert S. Fox, Carl R. Giegerich, Conklin 
Mann, Newman F. McEvoy, William W. 
Mulvey, William Revdel, Herbert Thwaite, 
Fred H. Walsh, John S. Williams. 

Sr. V.P., Secy Edward G. Comstock 

Sr. V.P., Treas George A. Moran 

V.P., Radio-TV Edward H. Mahoney 

V.P., Crea. Gp. Head Joe McDonough 

Exec. Producer William LaCava 

Dir. Programming Jerome Feniger 

Copy Supv Howard Doyle 

Business Mgr Bernard Krause 

Branch Offices 

6 N. Michigan Ave., Chicago 2, 111. 

Phone: ANdover 3-3138 

Exec. V.P Ivan Hill 

Sr. V.P L. W. Scott 

8721 Sunset Blvd., Hollywood 46, Calif. 
Phone: OLympia 2-5690 

Manager William Peterson 

2301 W. Third St., Los Angeles 57, Calif. 
Phone: DUnkirk 8-2111 

Exec. V.P Henry Mayers 

Sr. V.P Sherman Slade 

1660 Bush St., San Francisco 9, Calif. 
Phone: PRospect 6-2600 

Exec. V.P Franklin C. Wheeler 

. Sr. V.P., Gen. Mgr Jerome J. Cowen 

Sr. V.P Robert Brisacher 

Radio Accounts: Advisory Board for Pro- 
motion of Fresh California Bartlett Pears; 
American Cyanamid Co. (Farm & Home 
Div.) ; Bandini Fertilizer Co.; Beatrice Foods 
Co.; Canoga Park Savings & Loan; Chase 
Manhattan Bank; Colgate Palmolive Co. 
(Brisk, Super Suds); Contadina Foods (To- 
mato Paste & Whole Peeled Tomatoes) ; 
Crown Zellerbach (Zee Paper Products) ; 
Decca Records, Inc.; J. A. Folger & Co. (Cof- 
fee) ; Glendale Federal Savings & Loan; 
George W. Helme Co. (Snuff) ; Italian Line 



167 



& # ADVERTISING AGENCIES efc $ 

•<-<-< <<<< <<<<<<<< <■<<<<<<<<< < <<<<< <<■<■<-<■ < << «««■«<«««««■<■ < 



(Travel) ; Andrew Jergens Co. (Jergens & 
Woodbury Products) ; Kitchens of Sara Lee, 
Inc. (Baked Goods); Muller Brothers; Nar- 
ragansett Brewing Co.; New York News; 
Richmond Chase Co. (Hearts Delight & Diet 
Delight) ; Stokely Van Camp, Inc. (Pictsweet 
Frozen Foods) ; Sunshine Biscuits, Inc.; The 
Texas Company; Universal Pictures Co., Inc.; 
Wheetena Corp. 

TV Accounts: American Cyanamid Co. 
(Farm & Home Div.) ; American Telephone 
& Telegraph (Yellow Pages) ; Beatrice Foods 
Co.; G. H. Beverage Corp. (Good Humor 
Soft Drinks); Brooklyn-Union Gas Co.; 
Chase Manhattan Bank; Colgate-Palmolive 
(Brisk); Crocker-Anglo National Bank; 
Crown Zellerback Corp. (Chiffon Products) ; 
Eversharp, Inc.; J. A. Folger & Co. (Coffee) ; 
Hoffman Candy Co. (Cup-O-Gold Candy 
Bar) ; Italin Line (Travel) ; Andrew Jergens 
Co. (Jergens & Woodbury Products) ; Kitch- 
ens of Sara Lee (Baked Goods); Narragan- 
sett Brewing Co.; New York News; George 
D. Roper (Gas Ranges); Sears, Roebuck & 
Co.; Smith Corona (Typewriters, Adding 
Machines); E. R. Squibb & Sons; Sunshine 
Biscuits, Inc.; The Texas Company; Univer- 
sal Pictures Co., Inc.; Wheatena Corp. 

CURTIS ADVERTISING 
COMPANY 

1 Park Ave., New York, N. Y. 

Phone: PLaza 5-6333 

ABP-APA 

President Lawrence R, Curtis 

Vice-President S. R. Coombs 

Secy.-Treas Rose Berg 

Art Director S. Kaufman 

Prod. Mgr., Space Buyer W. L. Gruen 

Publicity Director.... ..I. Nichols 

Radio-TV Dir L. R. Curtis 

Copy Dir K. Groesbeck 

Radio-TV Accounts: American Sponge & 
Chamois Co.; Apex Die Cutting Corp.; Bar 
Mart, Inc.; Brett, Wyckoff, Potter, Hamilton; 
Carolina Shirt Lining Corp.; Cineque Labo- 
ratories (Colorfilms) ; Cloud Coach Airlines, 
Inc.; Eastern Tea Corp.; Federated Pur- 
chaser, Inc.; Gentry Magazine; Gothom 
Instrument & Machinery Co., Inc.; Mac- 
Fadden Foundation; National Pix Slide 
Co.; O'Connell Hat Corp.; Rands Food 
Chain; Regent Shirt Co., Inc.; Scoffee; Silver 
Lining, Inc.; Stern, Bill Sports Shirts; Super- 
Cel Cellulose Sponges; Webb & Knapp, Inc. 

DANCER-FITZGERALD-SAMPLE, 
INC. 

347 Madison Ave., New York 17, N. Y. 

Phone: ORegon 9-0600 

AAAA— ANPA— ABC— ABP— AFA 

Chmn. of Bd H. M. Dancer 

President Clifford L. Fitzgerald 

V.P., Sec'y, Gen. Mgr Fred T. Leighty 

V.P., Treasurer W. F. Maughan 

V.P., Radio-TV Dir J. J. Neale 

V.P., Exec. Prod.. ......... .David 0. Nyren 



V.P., Radio-TV Comm. 

Prod Norman Mathews 

Business Mgr Herbert Berger 

Branch Offices 

221 N. La Salle Street, Chicago 1, 111. 

Phone: FI 6-4700 

Exec. Vice-Pres F. Sewall Gardner 

1680 N. Vine St., Hollywood 28, Cal. 
Phone : HOllywood 2-3256 

V.P., Gen. Mgr Betty O'Hara 

920 Russ Bldg., San Francisco, Cal. 
Phone: DO 2-5107 

V.P., Gen. Mgr Lawrence Dunham 

200 St. Clair Ave. West, Toronto 7, Ontario 
Phone WAlnut 4-8425 

V.P. & Mgr Gilbert Nunns 

Radio-TV Accounts: Alliance Mfg. Co.; 
American Chicle Co.; Carey Salt, Congoleum- 
Nairn; Falstaff Brewing Corp.; Family Cir- 
cle; Fritos; Gen. Mills Co.; Sterling Drug, 
Inc.; U. S. Army and Organized Reserve 
Corp.; Ekco Products Co.; Nestle Co.; Best 
Foods; Peter Paul Co.; Pfaff Sewing Co.; 
Wine Growers Guild; Liggett & Myers Co.; 
Carter Products, Inc.; McKesson & Robbins, 
Inc. 

D'ARCY ADVERTISING CO. 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone: CEntral 1-6700 

AFA— AAAA^ABP— ANPA— ABC 

President Harry W. Chesley, Jr. 

Vice Pres Marvin D. McQueen 

Mgr. Radio & TV Creative 

Dept Robert E. Johnson 

Mgr., Radio-TV Media Dept.. . .Harry Renfro 

Branch Offices 

430 Park Ave., N. Y. 22, N. Y. 

Phone: PLaza 8-2600 

Chm. of Bd .Robt. M. Ganger 

Vice-President F. S. Ott 

Terminal Tower Bldg., Cleveland 13, O. 
Phone: TOwer 1-3911 

Vice-President Stanley P. Seward 

75 Bloor St. W., Toronto, Ontario, Can. 
Phone: WAlnut 1-3135 

Vice-President G. P. Altenbernd 

75 Eighth St. N.E., Atlanta 9, Ga. 
Phone: TRinity 2-8815 

Vice-President M. L. Boyd, Jr. 

3540 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-3171 

Vice President Vern Eastman 

Prudential Plaza, Chicago, 111. 
Phone: Michigan 2-5332 

Vice President W. C. Edwards 

Mgr., Radio-TV Dept.. . .Peter A. Cavallo, Jr. 

Texas NatT Bank Bldg., Houston 2, Texas 

Phone: CApitol 4-9751 

Vice-President J. Bob Wilson 

Gibraltar Life Bldg., Dallas 1, Texas 
Phone: Riverside 8-5817 

Manager J. T. Dwyer 

1125 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 1-7881 

Manager J. C. Cowhey 

Radio Accounts: Laclede Gas Co., St. Louis, 
Mo.; General Tire & Rubber Co., Akron, 
Ohio; Anheuser-Busch, Inc., St. Louis, Mo.; 



168 



# # ADVERTISING 
< - <<<<<< < < << <<<<<<< < ■ < < < <<<<<<<<<< 

Gerber Products Co., Fremont, Mich.; 
Friedman-Shelby Div., Int'l Shoe Co., St. 
Louis, Mo.; Standard Oil Co. (Indiana), 
Chicago; Lance, Inc., Charlotte, N. C; 
Houston Lighting & Power Co., Houston, 
Texas; Reardon Paint Co., St. Louis, Mo.; 
Patterson Sargent Paint Co., Cleveland, Ohio; 
Banquet Canning Co.. St. Louis, Ml.; Brooks 
Foods, Inc., St. Louis, Mo.; Consolidated 
Foods Corp., Chicago; Doyle Packing Co., 
(Strongheart Dog Food) Chicago; Fedders- 
Quigan Corp. (Air Conditioners) N. Y. C; 
Krey Packing Co. (Meat Products) St. Louis; 
O^k Farms Dairies, Dallas; Reddi-Wip, Inc. 
(Toppings) Los Angeles; St. Louis Globe- 
Democrat Publishing Co., St. Louis. 

TV Accounts: Laclede Gas Co., St. Louis, 
Mo.; General Tire & Rubber Co., Akron, 
Ohio; Anheuser-Busch, Inc., St. Louis, Mo.; 
Gerber Products Co., Fremont, Mich.; Stan- 
dard Oil Co. (Indiana), Chicago; Houston 
Lighting & Power Co., Houston, Tex.; Rear- 
don Paint Co.. St. Louis, Mo.; Friedman- 
Shelby Div., Int'l Shoe Co., St. Louis, Mo.; 
Patterson-Sargent Paint Co.; Banquet Can- 
ning Co.; Brooks Foods, Inc.; Consolidated 
Foods Corp.; Doyle Packing Co.; Fedders- 
Quigan Corp.; Krey Packing Co. Oak Farm 
Dairies; Reddi-Wip, Inc. 

HERSCHEL Z. DEUTSCH & CO., 
INC. 

30 E. 60th St., New York 22, N. Y. 

Phone: PLaza 3-1788 

ABP— ANPA 

President Herschel Z. Deutsch 

Secty M. A. Deutsch 

Tr^as Robert Stone 

Media Director Madeleine Allison 

Radio Accounts: E. T. Browne Drug Co. 
(Palmer's "Skin-Success"), New York; M. J. 
Breitenbach Co. (Pepto-Mangan), New 
York; Lander Co. (Dixie Peach), New York; 
Household Products, Inc. (Sulfur-8, Gloss 8).. 
Stamford, Conn.; Associated Sepian Prods. 

• Toiletries Cosmetics, etc.), New York, 
N. Y.; Kilmer & Co., Inc. (Staze & Swam- 
proot), Stamford, Conn. 

TV Accounts: Associated Sepian Products 
(Toiletries, Cosmetics), New York, N. Y. 

DEUTSCH & SHEA, INC. 

230 West 41st St., New York 18, N. Y. 

Phone: LOngacre 4-5900 
ABP— APA—AAAA— ANPA— NBP 

President Arnold R. Deutsch 

Vice-President Van M. Evans 

Secretary Henry Geissenheimer 

Art Dir Martin Schreiber 

Research Dir Frank Coss 

DITTMAN & KANE, INC. 

225 S. 15th St.. Philadelphia 2, Pa. 

Phone: PE 5-1546 

ANPA 

Chairman H. M. Dittman 

Pres., Treas., Radio-TV Dir J. Jessie Kane 

169 



AGENCIES ## 

<<<<<< <<<< « ■ < ■ < <<<<<<<<<<<« ■ < ■ 

V.P., Acct. Exec Paul Kane 

Sec'y., Copy Chief E. Horwitz 

Art Dir Samuel Irving 

Publicity Dir Phoebe Seigle 

DOE-ANDERSON ADV. AGENCY 

315 Commonwealth Bldg., Louisville 2, Ky. 

Phone: JLniper 5-3193 

ANPA— ABP 

Acct. Execs Warwick Anderson, 

George W. Emerson, D. Larry Barker, James 
T. Richardson 

Media Buyer Miss G. P. Wagner 

Production Manager J. B. Peterkin 

Art Director Joseph V. Rigsby 

Radio Accounts: Federal Chemical Co. 
(Fertilizer); Commonwealth Life Inc. Co.; 
First National Bank (also TV) ; Brown Hotel 
Co., all Louisville, Ky. 
Estimated Radio & TV Billings: §54,400. 

DOHERTY, CLIFFORD, STEERS & 
SHENFIELD, INC. 

530 Fifth Ave., New York 36, N. Y. 

Phone: YUkon 6-6500 

AAAA— ABC— ABP— ANPA— APA— NOAB 

Chr. of the Bd Donald K. Clifford 

Pres., Secy William E. Steers 

Treasurer Nelson 0. Argueso 

Asst. Secy Marie L. Brennan 

Vice Presidents Francis J. Doherty, 

Joel F. Jacobs, Harry M. Ireland, William 
E. Holden, Robert Hayes, John H. Owen, 
James R. Frankenberry, Robert M. Curtis, 
Martin Oeschner. 

V.P., Creative Dir James F. Egan 

V.P., Art Dir Robert E. Shaw 

V.P., Publicity Dir Richard Fehr 

V.P., Dir Pro- 
fessional Div Dr. William T. Strauss 

V.P., Dir. of Research. .Lawrence J. Hubbard 

V.P., Media Dir Donald H. Quinn 

V.P., Dir. Radio-T\ Programming, 

Production Hal James 

V.P., Dir. Radio-TV 

Commercials Harry Bressler 

V.P., Copy Superv Howard S. Foley 

V.P.. Production Mgr William Stollowitz 

V.P/s John Rockwell, Phillip Brooks 

Exec. Comm. Prod Robert Nathe 

Radio-TV Time 

Buyers. . .Robert Widholm, Samuel B. Vitt 
Radio Accounts: Bristol-Myers Co. (Ipana, 
Vitalis, Mum. Mum Mist, Theradan, Minit 
Rub), New York, N. Y.; The Borden Co. 
(Borden's Instant Coffee), New York, N. Y.; 
Pharmaco, Inc. (Feen-a-Mint, Chooz, Medi- 
gum, Regutol). Kenilworth, N. J.; Pioneer 
Ice Cream Div. of the Borden Co. (Ricciardi, 
Reid's, Horton's. Borden's Ice Cream) ; Ful- 
ham Bros. (4 Fishermen Frozen Fish Prods.) 
TV Accounts: Bristol-Myers Co. Ipana, Vi- 
talis, Mum, Mum Mist, Ammens, Theradan, 
Minit Rub), New York, N. Y.; The Borden 
Co. (Borden's Instant Coffee), New York. 
N. Y.; Pharmaco, Inc. (Medigum, Regutol. 
Feen-A-Mint, Chooz), Kenilworth, N. J.; 
Pioneer Ice Cream Div. of the Borden Co. 



* # ADVERTISING AGENCIES # # 

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(Ricciardi, Horton, Reid and Borden Ice 
Cream), New York, N. Y.; Fulham Bros. (4 
Fishermen Frozen Fish Prods.) 

RALPH L. DOMBROWER CO., INC. 

11 E. Franklin St., Richmond 19, Va. 
Phone: Milton 3-1113 

Pres.-Treas Ralph L. Dombrower, Sr. 

V.P., Time Buyer. .Ralph L. Dombrower, Jr. 

Sec'y Malcolm B. Dombrower 

Art Director Hobart Britton 

Radio, TV Dir., Talent 

Buyer T. Michaux Moody 

Media Dir Janet Hanson 

Branch Office 

Woodward Bldg., 15th & H Sts., N.W., 

Washington, D. C. 

Phone: REpublic 7-1420 

Manager Philip Rogenf eld 

Radio Accounts: Etchison Hat Co., Inc., 
Chesterfield Hat Corp. 

DONAHUE & COE, INC. 

1270 Ave. of Amer., New York 20, N. Y. 
Phone: COlumbus 5-2772 

President. E. J. Churchill 

V.P., Chrmn. Plans Bd Wm. Schneider 

Exec. V.P Walter Weir 

Vice Pres Lewis F. Owen 

Media Dir Daniel M. Gordon 

Dir. Gen. TV & Radio Carl Rigrod, 

John Held 

TV-Radio Dept. Bus. Mgr Evelyn Jones 

Branch Offices 

258 Hurt Bldg., Atlanta 3, Ga. 

Phone: MUrray Hill 8-5662 

Vice-President H. L. Morrill 

830 Merchandise Mart, Chicago 54, 111. 
Phone: SUperior 7-8969 

President Arthur Grossman 

3243 Wilshi-e Blvd., Los Angeles, Calif. 
Phone: DUnkirk 1-2221 

Exec. V.P., Gen. Mgr Richard C. Moses 

1410 Stanley St., Suite 504, Montreal, Que., 

Canada 

Phone: BElair 8614 

Managing Dir Kenneth U. Lunny 

Radio Accounts: N. Y. Herald-Tribune; 
Burlington Mills, Inc. (Bur-Mil Cameo Ho- 
siery) ; N. Y. World-Telegram & Sun; River 
Brand Rice Mills, Inc.; E. T. Babbitt, Inc.; 
MGM Pictures), all New York; Scholl 
Mfg. Co. (Foot Comfort Remedies), Chicago, 
111.; Chemway Corp. (Lady Esther), Moun- 
tain View, N. J. 

TV Accounts: Burlington Mills, Inc. (Bur- 
Mil Cameo Hosiery ) ; N. Y. Herald-Tribune, 
both New York; Scripto, Inc. (Pens & Pen- 
cils), Atlanta, Ga.; Corn Products Refining 
Co. (Bosco) ; E. F. Drew & Co., Inc. (Tri-Nut 
Margarine), both New York; Chemway Corp. 
(Lady Esther), Mountain View, N. J.; Norge 
Corp. (Auto. Washers & Dryers), Chicago, 
111.; National Presto Ind., Inc. (Electric 
Housewares), Eau Claire, Wis. 



W. B. DONER & COMPANY 

505 Washington Blvd. Bldg„ Detroit 26, Mich. 

Phone: WOodward 5-7400 

President W. B. Doner 

Exec. Vice-Pres Charles F. Rosen 

Treasurer Julian A. Grace 

Vice-President Felix Hower 

Sec'y Ben Goldstein 

Media Buyers Donald E. Leonard, 

Mrs. Ellen K. Dryer 

Media Dept Arne K. Ramberg 

Time Buyers Wilfred B. Doner, 

Charles F. Rosen, Felix Hower, Julian A. 

Grace, Ellen K. Dryer 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: ANdover 3-7800 

Vice Pres Marvin H. Frank 

1324 W. Wisconsin, Milwaukee 3, Wis. 
Phone: WEst 3-9315 

Mgr Gil Breimeister 

2225 N. Charles St., Baltimore 18, Md. 

Phone: BElmont 5-1212 

Vice Pres Herb Fried 

Radio Accounts: Charlie's Olds-Cadillac; 
Detroit Cramery (Sealtest Milk & Ice 
Cream); The Detroit News; Federal Dept. 
Stores; Hygrade Food Products (Meat & 
Meat Products) ; Kessler Buick; Jerry Mc- 
Carthy Chevrolet; Radio Distr. Co. (Norge 
& Zenith Appliances) ; Rox Masonry Paint; 
Manufacturers Nat'l Bank, all Detroit; Chi- 
cago Retail Furniture Assn.; Gingiss Bros., 
Inc. (Formal Wear Rental) ; Gordon Buick 
Co.; Kelley Paint Co.; Peter Pan Restau- 
rants; Richards Drive-In Restaurants; Pe- 
troleum Heat & Power; Plastone Co. (Turtle 
Wax Auto Polish) ; Holsum Bread, all Chi- 
cago, 111.; Wisconsin Independent Oil Co., 
Milwaukee, Wis.; Coastal Foods, Phillips 
Div. (Canner Vegetabls & Soups) ; Family 
Finance, both Baltimore, Md. ; Holsum Prod- 
ucts Co. (Food Processor), Ruby Chevrolet, 
Inc., both Milwaukee, Wis. ; Atlantic Brewing 
Co.; Z. Frank, Inc. (Chevrolet Dealer) ; Wm. 
A. Lewis Co. (Women's Clothier) ; Lincoln 
Radio & TV, all Chicago, 111. 

TV Accounts: Charlie's Olds-Cadillac; Hy- 
grade Food Products; Jerry McCarthy Chev- 
rolet; Radio Distr. Co.; Manufacturers Nat'l 
Bank, all Detroit; Coastal Foods (Phillips 
Div.) ; Familv Finance, both Baltimore, Md.; 
Holsum Products Co.; Ruby Chevrolet, Inc., 
both Milwaukee, Wis.; Atlantic Brewing Co.; 
Z. Frank, Inc.; Wm. A. Lewis Co.; Lincoln 
Radio & TV; Petroleum Heat & Power; Hol- 
sum Bread, all Chicago, 111.; Wisconsin In- 
depentent Oil Co., Milwaukee, Wis. 

DOREMUS & COMPANY 

120 Broadway. New York 5, N. Y. 
Phone: WOrth 4-0700 

Chairman of Board Wm. H. Long, Jr. 

Vice-Board Chairman. . .Walter H. Burnham 

President Louis W. Munro 

Exec. V.P George Erickson 

Radio & TV Dir A. Hundley Griffith 



170 



# # ADVERTISING AGENCIES # # 

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Branch Offices 

208 S. LaSalle St., Chicago 4, 111. 
Phone: CEntral 6-9132 

V.P. & Res. Mgr Chas. C. Greene 

60 Batterymarch St., Boston 10, Mass. 
Phone: HUbbard 2-5665 

Vice Pres. in Chge W. J. Sheehan 

425 Bush St., San Francisco 9, Cal. 
Phone: Yukon 2-4080 

V.P., Pacific Coast Mgr Ronald Brindley 

1616 Walnut St., Philadelphia 3, Pa. 
Phone: KIngsley 5-0700 

V.P. in Charge Philip Livingston 

Radio Accounts: Chemical Corn Exchange 
Bank; Franklin Savings Bank; Bank of New 
York; Kidder Peahody & Co.; Calvin Bul- 
lock, Ltd.; Diamond Match Co. (Diamond 
Charcoal Briquets) ; Paine Webber, Jackson 
& Curtis; Shearson Hammill & Co., all New 
York; Waltham Savings & Loan Assn., Pas- 
tene Wine & Spirits Co. (Pastene Wine), Bos- 
ton, Mass. 

TV Accounts: Chemical Corn Exchange 
Bank; Diamond Match Co. (Matches, Dia- 
mond Charcoal Briquets) ; Calvin Bullock, 
Ltd.; Smith, Kline & French (Institutional) ; 
National Assn. of Insurance Agents, all New 
York. 

JOHN C. DOWD, INC. 

212 Park Square Bldg., Boston 16, Mass. 

Phone: HUbbard 2-8050 

ANPA— NBP 

President John C. Dowd 

Exec. V.P Edward D. Parent 

Radio & TV Dir Joseph L. Tully 

Space & Radio Time Buyer. . Wm. Monagham 

Radio Accounts: Albany Carpet Co., All- 
ston, Mass.; Boston Edison Co. (Electricity), 
Boston; Cott Bottling Co. of R. I. (Soft 
Drinks) ; First National Stores (Food), Som- 
erville, Mass.; Boston Globe (Newspaper) ; 
Cott Bottling Co. (Soft Drinks), Manchester, 
N. H.; Megowen-Educator Co. (Crackers), 
Lowell, Mass.; Pepsinic Seltzer, Inc., Worces- 
ter, Mass.; Blacksmith Shop Patries (Bread), 
Rockport, Mass.; Elec. Light & Power Com- 
panies of N. E. ; Merchants Acceptance 
Corp. 

TV Accounts: Albany Carpet Cleaning Co 
(Rugs & Carpets), Allston, Mass.; Cott Bot 
tling Co. of R. I. (Soft Drinks); First Na 
tional Stores (Food), Somerville, Mass.; Bos 
ton Edison Company (Electricity), Boston 
Mass.; Boston Globe (Newspaper), Boston 
Mass.; Cott Bottling Co. (Soft Drinks), Man 
Chester, N. H.; R. G. Sullivan, Inc. (Cigars) 
Manchester, N. H.; American Luggage 
Works, Inc. (Luggage), West Warick, R. I 
Megowen-Educator Food Co. (Biscuit6 & 
Crackers), Lowell, Mass. 

DOWD, REDFIELD & JOHNSTONE, 
INC. 

501 Madison Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-1275 



APA—PPA— ABP— ANPA 

President John C. Dowd 

Exec. Vice-Pres Edmund F. Johnstone 

Controller John K. Dahme 

V.P., Gen. Mgr Michael A. Raymond 

V.P Milton H. Raymond 

Radio-TV Director William Lyons 

Asst. to Radio-TV Dir Shirley Holdridge 

Radio and TV Accounts: Albert Ehlers, 
Inc. (Coffee), Brooklyn, N. Y.; Cott Bever- 
age Co. (Soft Drinks), New Haven, Conn.; 
Rapidol Dist. Corp. (Blensol), New York; 
Grove Laboratories (Citroid Compound), St. 
Louis, Mo.; David Kahn, Inc. (Wearever 
Pens & Pencils), N. Bergen, N. J.; Chas. 
Pfizer & Co. (Candettes, Bonadettes), Brook- 
lyn, N. Y. ; Revlon Products, Inc. (Sun 
Bath) ; Swanee Paper Corp., both New York. 

DOYLE DANE BERNBACH, INC. 

20 W. 43rd St., New York 36, N. Y. 

Phone: LOngacre 5-7878 
AAAA— ABC— ABP— ANPA— AFA 

President William Bernbach 

Exec. Vice Pres Ned Doyle 

V.P., Gen. Mgr Maxwell Dane 

Plans, TV Director Marvin Corwin 

Time Buyers Jerry Sachs, Jan Stearns 

Media Director Harry Parnas 

Radio-TV Producer Don Trevor 

Radio-TV Prod., Bus. Mgr Joan Walker 

Branch Office 

6399 Wilshire Blvd., Los Angeles, Calif. 
Phone: WEbster 8-3781 

Vice President T. H. Factor 

Media Dir., Space, 

Time Buyer Claire Koren 

Radio, TV Dir., Talent Buyer. . .Ben Norman 
Radio-TV Prod Bob Gips 

Radio Accounts: Chemstrand Corp. (Acril- 
an & Nylon), New York, N. Y.; Fairmont 
Foods Co. (Frozen Foods), Omaha, Nebr.; 
E. & J. GaUo Winery, Modesto, Calif.; 
A. Goodman & Sons (Noodles, soups, etc.), 
Long Island City, N. Y. ; Henry S. Levy & 
Sons (Bread), Brooklyn, N. Y.; Max Factor 
& Co. (Cosmetics), Hollywood, Calif.; Regal 
Shoe Co. (Shoes), Whitman, Mass.; Sav-On 
Drugs, Los Angeles, Calif.; B. T. Babbitt, 
Inc. (Glim) ; Barton's Candy, both New 
York; Venus Pen & Pencil Corp., Hoboken, 
N. J.; Wilshire Oil, Los Angeles. 

TV Accounts: Chemstrand Corp. (Acrilan 
& Nylon), New York, N. Y.; Fairmont Foods 
Co. (Frozen Foods), Omaha, Nebr.; E. & J. 
Gallo Winery, Modesto, Calif.; A. Goodman 
& Son (Noodles, soups, etc.), Long Island 
Citv, N. Y.; Max Factor & Co. (Cosmetics), 
Hollywood, Calif.; Polaroid Corp. (Cam- 
eras), Cambridge, Mass.; Revel 1, Inc. (Hob- 
by Kits), Venice, Calif.; Regal Shoe Co. 
(Shoes), Whitman, Mass.; Sav-On-Drugs, Los 
Angeles, Calif.; B. T. Babbitt, Inc. (Glim), 
New York; Henry S. Levy & Sons (Bread), 
Brooklyn, N. Y.; Venus Pen & Pencil Corp., 
Hoboken, N. J.; Wilshire OiL, Los Angeles. 

Estimated Radio & TV Billings: $7,000,000. 



171 



# # ADVERTISING AGENCIES # # 

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ROY S. DURSTINE, INC. 

655 Madison Ave., New York 21, N. Y. 

Phone: TE 84600 

AAAA— ABC— ANPA 

President Roy S. Durstine 

Exec. V.P C. W. MacKay 

Vice-President Jack Kaduson 

Prod. Mgr Fred Otto 

Head Art Dir Harvey A. Spooner 

Assoc. Art Dir J. Burton Stevens 

Radio-TV Time Buyer Dorothy Barnett 

Media Dir Thomas Jennings 

Account Executives E. Bresett, 

J. Roth, F. Dyson, R. Durstine, Robert 

Neuser 

Branch Offices 

3440 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 8-3411 

Vice Pres William D. Sloan 

Production Gertrude H. Lieblich 

1736 Stockton St., San Francisco, Calif. 
Phone: EXbrook 7-0456 

Vice Pres Robert Whitehead 

V.P., Dir. of Marketing Niel Heard 

Radio Accounts: Alemite Co. of Northern 
Calif. (Motor Oil), San Francisco, Calif.; 
Ambassador Hotel, Los Angeles, Calif.; 
White Rock Co. (Dietonic Beverages) Los 
Angeles, Calif.; Lady's Choice Foods 
(Canned Foods), San Francisco, Calif.; 
Roman Meal Co. (Cereal & Muffin Mix), 
San Francisco, Calif.; Mason, Au & Magen- 
heimer (Mason Mints & Dots), New York. 

TV Accounts: Wine Advisory Board of 
California, San Francisco; Alemite Co. of 
Northern California, San Francisco; White 
Rock Co. (Dietonic Beverages), Los An- 
geles, Calif.; Lady's Choice Foods, Inc., San 
Francisco; Roman Meal Co., San Francisco; 
Mason, Au & Magenheimer, New York. 

EDELSTEIN-NELSON ADV. 
AGENCY, INC. 

203 N. Wabash Ave., Chicago 1, 111. 

Phone: ANover 3-3867, DEarborn 2 5976 

ABP— APA 

President Edward Edelstein 

Art Dir Raymond Raufeisen 

ELLINGTON & CO., INC. 

535 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-4300 
ANPA— APA— NOAB— PPA— ABC 

Chairman Jesse T. Ellington 

President Chauncy C. Landon 

Exec. Vice Pres William A. Bartel 

Vice Presidents Charles 

Marshall, Miss Van Davis, Hugh Lewis, 
Howard Rigby, Geraldine Reed Hodgson, 
Ella Howard, Terence McGrath, Joseph 
Hochreiter, James Kelly 

Treas. & Secy Edward Lloyd 

V.P., Dir. Radio & TV A. Burke Crotty 

Media Dir Dan Kane 

Crea. Supv., Radio-TV Harry Bailey 

Radio Accounts: Celanese Corporation of 



America (Yarns, Fabrics, Plastics), New 
York, N. Y. ; Cunard Steamship Lines; Cities 
Service Oil Co.; Spring Mills (Sheets) ; Vick 
Chemical Corp. (Sofskin) ; Houbigant (Per- 
fumes & Cosmetics), all New York; Ambas- 
sador & Sherman Hotels; Manger Hotel 
Chain; Cabin Crafts, Inc. (Floor Cover- 
ings); Ceribelli & Co. (Brioschi Anti-Acid). 
TV Accounts: Celanese Corp. of America 
(Yarns, fabrics, plastics) ; Cunard Steamship 
Lines; Cities Service Oil Co.; Springs Mills; 
Vick Chemical Corp.; Houbigant, all New 
York; Cabin Crafts (Floor Coverings); Her- 
itage Furnit. 

ELLIS ADVERTISING CO. 

Hotel Statler, Buffalo 2, N. Y. 

Phone: CI. 6780 

ABP— APA— ANPA— NOAB 

NBP— CONA— CAB 

Partners Michael F. Ellis, 

Jerome R. Ellis 

Acct. Execs Michael F. Ellis, Jr., 

Maxwell E. Ellis, Seymour Goodman, Karl 
Manhardt 

Radio Director Beatrice Haniford 

TV Director Wilma Buchman 

Art Dir James Howes 

Prod. Mgr Richard Joseph 

Branch Offices 

77 York St. W., Toronto, Ont. 

Phone: Wa 9902 

Manager Al May 

738 Valley Way, Niagara Falls, Ont., Canada 
Phone: ELgin 44015 

Exec George McLean 

65 East 55th St., New York 22, N. Y. 
Phone: PLaza 1-2323 

President Curt J. Mann 

Hav-Nash & Assoc. 

137 Chestnut St., Rochester, N. Y. 

Phone: BAker 8610 

Manager. Hav Nash, Jr. 

14 Baywater, Ottawa, Ont. 
Manager Gordon Fairburn 

ROBERT J. ENDERS ADVERTISING, 
INC. 

1001 Connecticut Ave., N. W. 

Washington 6, D. C. 

Phone: STerling 3-2222 

ABC-ANPA 

President .Robert J. Enders 

Exec. V.-P.. . . ' Howard A. Enders 

Vice-President. Rudy Vallee 

Sec.-Treas Melvin Alan Bank 

Art Director Fred Waller 

V.P., Motion Picture Div Robt. L. Friend 

Publicity Dir Sylvia Edlen 

Production Manager Stanley S. Base 

ERWIN WASEY, RUTHRAUFF & 
RYAN, INC. 

711 Third Ave., New York 17, N. Y. 

Phone: OXford 7-4500 

AAAA— ABC— ABP— ANPA 

President David B. Williams 

Chrmn. of Board Robert M. Watson 



172 



$ # ADVERTISING 

<- < ■ < ■< <<<<<<<<<< < ■ < - < • < - < ■<■< < <<<<< << < << 

Chrmn. Finance Comm.Howard D. Williams 

Exec. V.P. & Mgr Jere Patterson 

V.P., Dir. of Media Harry Wav 

V.P., Radio-TV Dir Rollo W. Hunter 

Media Group Supvs William Hunter, 

Anthony Gee 

Head Time Buyer Vincent De Luca 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-1833 

Chrmn. Exec. Comm. . . .Roswell W. Metzger 

Exec. V.P Haakon B. Groseth 

Exec. V.P Lorry R. Northrup 

V.P., Gen. Mgr Frederick J. Wachter 

V.P.. Radio-TV George B. Anderson 

Radio-TV Dir Elliott M. Moore 

V.P., Media John L. Gwynn 

5045 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: WEbster 1-1211 
Exec. V.P., Pac. Coast 

Mgr Emmett C. McGaughev 

V.P., Media & Res. Dir. . . .Roger M. Johnson 

V.P, Radio-TV Dir Robert L. Redd 

Time Buyer, Dir Charles Helfrich 

Carew Tower, Cincinnati 2. Ohio 
Phone: GArfield 1-5800 

V.P., Mgr John L. Magro 

Suite 515, Adolphus Tower, Dallas 2, Texas 
Phone: Riverside 1-6453 

Manager . . . . = Alex Pappas 

Suite 307, Old Nat'l Ins. Bldg., Houston 4, 

Texas 

Phone: JAckson 4-7531 

V.P., Mgr T. F. Keady 

3 Penn Center, Philadelphia 2, Pa. 
Phone: LOcust 4-3551 

Exec. V.P James B. Briggs 

V.P., Gen. Mgr I. Orrin Spellman 

2650 University Ave., St. Paul 14, Minn. 
Phone: Midway 5-7711 

Manager Wm. M. Amundson 

235 Montgomerv St., San Francisco 4. Calif. 
Phone: EXbrook 2-4616 

V.P., Mgr Frank A. Helton 

610 Church St., Toronto 5, Ont., Canada 
Phone: WAlnut 1-5187 

Y.P., Man. Dir Ralph L. Lawson 

840' NatT Press Bldg., Washington 4, D. C. 
Phone: EXecutive 3-6730 

V.P., Mgr Donald J. Wilkins 

Radio Accounts: Albers Milling Co. (Ce- 
reals, Dog Foods, Cat Food), Los Angeles: 
Allied Florist Assoc, of Illinois, Chicago: 
Angostura-Wuppermann Corp. (Angostura 
Bitters), New York; Apparatus Distributors, 
Inc. (General Electric Distr.l, Brooklyn: 
Arizona Brewing Co. (A-l Pilsner Beer, A-l 
Ale), Phoenix; The Baldwin Piano Co. 
(Pianos & Organs), Cincinnati; The Barba- 
sol Co., Indianapolis; Caloric Appliance 
Corp. (Gas Appliances), Philadelphia; Cam- 
pana Sales Co. ( Ay ds- Vitamin & Mineral 
Candy. Italian Balm Hand Lotion), Batavia, 
111.; Carnation Co. (Evaporated Milk, Fresh 
Milk Products, Ice Cream), Los Angeles; 
Consolidated Cigar Sales Co., Inc. (Dutch 
Masters), New York; John H. Dulany & Son, 
Inc. (Frozen & Canned Foods), Fruitland, 

m 



AGENCIES ## 

<<<<<< <.<-<■<■<<< <■<-<■<■<■<■<■< < < < < ■ < - < - < ■ 



Md.; First National Bank of St. Paul, Minn.; 
Frito Co. of Cleveland (Fritos, Chee-tos), 
Ta-tos), Barberton, Ohio; Frito Co., Western 
Div. (Fritos, Chee-tos, Ta-tos), Los Angeles; 
Frito New York, Inc. (Fritos, Chee-tos, 
Baken-ets, Jupiter Potato Chips, Jupiter 
Pretzels, Pop Corn Pak), Mamaroneck, 
N. Y.; Frito Tri-State Corp. (Fritos, Chee- 
tos, Baken-ets), Philadelphia; General Elec- 
tris Co., Air Conditioning Div., Bloomfield, 
N. J.; General Development Corp. (Real 
Estate Development), Miami, Fla.; General 
Electric Supply Co., Houston, Tex.; Janney, 
Semple Hill & Co. (Paints, Hardware), Min- 
neapolis; Kenton Pharmacal Co. (Sal- 
Fayne), Covington, Ky.; Lone Star Gas Co. 
(Natural Gas Service & Gas AppL), Dallas, 
Tex.; Minnesota Hospital Service Assn. 
(Blue Cross, Blue Shield), St. Paul; Pacific 
Finance Corp., Los Angeles; Safeway Stores, 
Inc., Fairfax Baking Co. (Breads), San Fran- 
cisco; Serta Associates, Inc. (Mattresses & 
ation (Sioux Bee Honey & Honey Bread), 
Sioux City, Iowa; A. E. Staley Mfg. Co., Ind'l 
Box Springs), Chicago; Sioux Honey Associ- 
Div. ( Sta-Flo Liquid Starch, Cube Starch, 
Cameo Starch, Cream Corn Starch, Zest, 
Sweetrose Syrup, Sta-Puf Rinse), Decatur, 
111.; Strawbridge & Clothier (Department 
Store), Philadelphia: Texas State Optical 
Co., Houston; Edward K. Tryon Co. (Hard- 
ware Wholesaler), Philadelphia; U. S. Air 
Force (Recruiting) . Washington, D. C; 
Waxed Paper Merchandising Council, Inc., 
Chicago; Western Saving Fund Society, Phil- 
adelphia; White King Soap Co., Los An- 
geles; Wm. Wrigley, Jr. Co. (Doublemint 
Gum), Chicago. 

TV Accounts: Albers Milling Co. (Cere- 
als, Dog Foods, Cat Food), Los Angeles; Ap- 
paratus Distributors, Inc. (General Electric 
Distr.. Brooklvn: Arizona Brewing Co. (A-l 
Pilsner Beer, A-l Ale). Phoenix; The Bald- 
win Piano Co. (Pianos & Organs), Cincin- 
nati; The Barbasol Co., Indianapolis; Brown 
& Williamson (Du Maurier Cigarettes), 
Louisville, Ky. ; Caloric Appliance Corp. 
(Gas Appliances), Philadelphia ; Carnation 
Co. (Evaporated Milk, Fresh Milk Products, 
Ice Cream), Los Angeles; Consolidated 
Cigar Sales Co., Inc. (Dutch Masters), New 
York; John H. Dulany & Son, Inc. (Frozen 
& Canned Foods), Fruitland, Md.; Emery 
Industries, Inc. (Sanitone Dry Cleaning 
Process, Industrial Chemicals & Plasticizers), 
Cincinnati; Frito Co. of Cleveland (Fritos, 
Chee-tos, Ta-tos), Barberton. Ohio; Frito 
Co.; Western Div. (Fritos, Chee-tos, Ta-tos), 
Los Angeles; Frito New York, Inc. (Fritos, 
Chee-tos, Baken-ets, Jupiter Potato Chips, 
Jupiter Pretzels, Pop Corn Pak), Mamar- 
oneck, N. Y.; Frito Tri-State Corp. (Fritos, 
Chee-tos, Baken-ets), Philadelphia; General 
Electric Co.. Air Conditioning Div., Bloom- 
field, N. J.; General Development Corp. 
(Real Estate Development), Miami, Fla.; 
General Electric Supply Co., Houston, Tex.; 
Gulf States Utilities Co., Houston, Tex.; In- 



& & ADVERTISING AGENCIES $ $ 

<<<<<<<<<<<<<<<< < < «HK-<-< < < < < < < < <-<-<-<-<-<-<-<< x -<HHHHK < «<■<■<■<■< < < <■<-<-<• 



slant Milk Co. (Carnation Instant Milk, Car- 
nation Instant Chocolate Drink), Los An- 
geles; Janney, Semple Hill & Co. (Paints, 
Hardware ) , Minneapolis ; "Jenny" Mop Div., 
Personal Products Corp. (Disposable Toilet 
Cleaners), Militown, N. J.; Keasbey & Mat- 
tison Co. (Asbestos Products), Ambler, Pa.; 
Kenton Pharmacal Co. (Sal-Fayne), Coving- 
ton, Ky.; Lawn-Boy (Rotary Powered Mow- 
ers), Lamar, Mo.; Lone Star Gas Co. (Natu- 
ral Gas Service & Gas Appl. ), Dallas, Tex.; 
Merck & Co., Chemical Div. (Animal Health 
Products, Feed Ingredients), Rahway, N. J.; 
Minnesota Hospital Service Assn. (Blue 
Cross, Blue Shield), St. Paul; Minnesota 
Mining & Mfg. Co., Graphic Products Div. 
(Scotchlite Reflective Sheeting, 3-M Photo- 
Offset Printing Products; Duplicating Prod- 
ucts Div., Thermo-Fax Copying Products), 
St. Paul; Rootes Motors, Inc. (Hillman, 
Rover, Sunbeam & Humber Automobiles), 
Long Island City, N. Y. ; Safeway Stores, 
Inc., Fairfax Baking Co. (Breads), San Fran- 
cisco; Simon Mattress Mfg. Co. (Serta Mat- 
tress, Furniture ) , San Francisco ; Simple 
Simon Frozen Foods (Frozen Dessert & 
Meat Pies, Cream Pies, Cakes, Cookie 
Rolls), Los Angeles; A. E. Staley Mfg. Co., 
Ind'l Div. ( Sta-Flo Liquid Starch, Cube 
Starch, Cameo Starch, Cream Corn Starch, 
Zest, Sweetrose Syrup, Sta-Puf Rinse), De- 
catur, III.; Strawbridge & Clothier (Depart- 
ment Store ) , Philadelphia ; Texas State Op- 
tical Co., Houston; Toastmaster Div., Me- 
Graw-Edison Co., Elgin, 111.; U. S. Air Force 
(Recruiting), Washington, D. C; Western 
Saving Fund Society, Philadelphia; White 
King Soap Co., Los Angeles. 

WILLIAM ESTY COMPANY, INC. 

100 E. 42nd St., New York 17, N. Y. 
Phone: OXford 7-1600 
AAAA— ANPA— APA 

President..... James J. Houlahan 

Exec. V.P G. I. Chatfield 

V.P., Asst. to Pres.. .Dr. Wallach H. Wulfeck 

Treasurer .E. H. Cummings 

V.P., TV Dir Mitchell Johnson 

V.P. Chg. TV Commercial Joseph Forest 

V.P. & Secy John Peace 

Radio Time Buyer Richard Grahl 

Branch Office 

6331 Hollywood Blvd., Hollywood 28, Cal. 

Phone: HOllywood 2-6305 

TV Comm. Prod.-Dir Arnold J. Wester 

Radio Accounts: National Carbon Co. 
("Eveready" Batteries, "Prestone" anti- 
freeze), New York; R. J. Reynolds Tob. Co. 
(Camel Cigarettes, Cavalier Cigarettes, 
Prince Albert Smoking Tobacco), Winston- 
Salem; Paequin, Inc. (Silk 'N Satin), N. Y., 
N. Y.; P. Ballantine & Sons (Beer & Ale), 
Newark, N. J. 

TV Accounts: National Carbon Co. 
("Eveready" Batteries, "Prestone" anti- 
freeze), New York; R. J. Reynolds Tob. Co. 
(Camel Cigarettes, Cavalier Cigarettes), Win- 
ston-Salem, N. C; Paequin, Inc.; P. Ballan- 
tine & Sons (Beer & Ale), Newark, N. J. 



ETTINGER ADVERTISING AGENCY 
INC. 

320 Fifth Ave., New York, N. Y. 

Phone: PE 6-0930 

ABP-^NBP 

President Joel H. Ettinger 

Vice-Pres Audrey Ettinger 

Art Dir Martin Stein 

Copy Chief Bill Stearns 

Media, Space Buyer Seth Diamond 

Television Dir ....Michael Lippert 

Research Dir.. Cy C. Chaiken 

Accounts: Brook's Men's Shops; Carolina 
Paper Mills; Exeter Hosiery Mills; Freund, 
Freund & Co.; Gant Shirt Co.; Gracette Lin- 
gerie; Lederman Brothers; Nebel Knitting 
Co.; Preen Uniforms Inc.; Stuart, Paul, Inc.; 
Worklon Inc. 

EVANS-WORK ADV. AGENCY 

624 E. Capitol Ave., Springfield, 111. 
Phone: 2-8868 

President. Clarence R. Evans 

Secy.-Treas John Robert Work 

Art Director Thomas M. Costa 

FARQUHAR AND COMPANY, INC. 

First National Bank Building, Utica 2, N. Y. 

Phone: 2-6109 

ABP— APA 

President, Radio-TV Dir.. .John T. Farquhar 

Vice-President Ted R. Darvoe 

Vice-President Robert F. MacFarland 

Treasurer .Jay C. Anderson 

Radio Accounts: Harry Herman Inc. 
(Chrysler-Plymouth Distributor), Utica, 
N. Y. ; Rome Savings Bank, Rome; C. A. 
Durr Packing Co., Inc. (Meat Products), 
Utica, N. Y.; Mohawk Airlines Inc. (Airline 
Service), Ithaca, N. Y. ; Utica Brewing Co., 
Utica, N. Y.; Jean's Foods, Inc., Utica, N. Y.; 
Sunshine Dairies, Inc., Utica, N. Y.; En- 
chanted Forest (Travel Attraction), Old 
Forge, N. Y. 

Estimated Radio Billings: $30,000. 

TV Accounts: Flarry Heiman Inc. (Chrys- 
ler-Plymouth Dist.), Utica; Ribyat's Furni- 
ture, Utica; C. Al Durr Packing Co. Inc. 
(Meat Products), Utica, N. Y.; Mohawk 
Airlines Inc. (Airline Service), Ithaca, N. Y. ; 
Colliniie Chemical Co., Inc. (Auto Wax and 
Cleaner), Utica, N. Y. ; Utica Brewing Co., 
Utica, N. Y.; Jean's Foods, Inc., Utica, N. Y. 

Estimated TV Billings: $25,000. 

FEIGENBAUM & WERMEN 
ADVERTISING AGENCY, INC. 

1922 Spruce St., Philadelphia 3, Pa. 
Phone: LOcust 7-1466 

President Harry Feigenbaum 

Exec. Vice Pres David Wermen 

Radio-TV Dir. Time Buyer. . .Morton Yanow 

Director Graphic Arts Allen Greenfield 

Art Director Edward Schorr 

Production Manager Marvin Wermen 

Research Director Paul Feigenbaum 

Radio-TV Copy Supv Betty Silberman 



174 



# # ADVERTISING AGENCIES # # 

<■<<<<<<<<<<<<<<-<<<<<<<<<<<<<< <-<-<-<■<■< <<<<<<<<<<<<< <■<■<-< < < < < < <■<-<- 



Acct. Execs Harry Feigenbaum, 

David Wermen, Leonard Schorr, Jay Bene- 

man 

Radio Accounts: Yankee Maid Meat Prod- 
ucts; Kings Wine; Professional Laundry 
Foundation; Midwest Laundry Foundation; 
Lou Block Motors; Sears-Roebuck; Royalist 
Cigars; Pioneer Industries, Inc. (Men's Ac- 
cessories); Phillies Cigars; White Sewing 
Machine. 

TV Accounts: Blumenthal Brothers Choco- 
late Co.; Pennsylvania Range Boiler Co.; 
Kings Wine; Sears-Roebuck; Professional 
Laundry Foundation; Midwest Laundry 
Foundation; Yankee Maid Meat Products. 

COURTLAND D. FERGUSON, INC. 

Rm. 315, National Press Bldg., 

Washington, D. C. 

Phone: NAtional 8-7713 

President Courtland D. Ferguson 

Secty.-Treas Lucille Pierce Ferguson 

Art Director Gilbert Meekins 

Time Buyer Nan Hannum 

Radio Accounts: Schindler Peanut Prod- 
ucts (Peanut Butter & Peanuts), Wash. & 
Bait.; Mann's Potato Chips, Wash. & Rich- 
mond; Smith's Transfer & Storage Co., Wash- 
ington; Lincoln Warehouse Corp., New 
York; Little Tavern Shops (Restaurants), 
Washington & Baltimore. 

TV Accounts: Smith's Transfer & Storage 
Co., Washington, D. C; Mrs. Keane's Beef- 
steaks (Frozen), Washington, D. C, Vir- 
ginia and New England; Solarine (Floor- 
wax), Washington, D. C, Baltimore & Phila- 
delphia. 

LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 9-7100 
ABP— ANPA— APA— NBP 

President-Treasurer Lawrence Fertig 

Sec'y, Vice-President Philip Lukin 

Media Director Miss Selma Grosswi th 

Art Directors. . .Tony Palazzo, Stanley Dusek 

Production Manager Joseph Cesare 

Accounts: DeKuyper, John, & Son Inc., 
Jersey City, N. J.; Medal Distilled Products 
Inc.; Beverly Hills, Calif.; National Dis- 
tillers Products Corp., N. Y., N. Y. 

ROBERT G. FIELDS & CO. 

1100 Sudekum Bldg., Nashville 3, Tenn. 

Phone: AL 6-1977 

ABP 

President, Treas Robert G. Field* 

Secretary Carolyn Gregg 

Account Executive R. L. Fields 

Radio Accounts: Jacobs Packing Co. 
(Meats) ; Blood Bank Foundation (Plasma) ; 
Spring Hill Cemtery (Burial Plots); St. 
Bernard Coal Co. (Coal and Building Sup- 
plies) ; Farrar Furniture Stores, all Nash- 
ville. Tenn. 

TV Accounts: Nashville Bank & Trust Co.; 
Jacobs Packing Co. (Meats) ; Farrar Furni- 
ture Stores, all Nashville, Tenn. 



FIORE <& FIORE 

128 Mallory Ave., Jersey City 4, N. J. 

Phone: HEnderson 2-8200 

ANPA 

Pres., TV Dir Michael A. Fiore 

V.P., Radio Dir Albert A. Fiore 

Secy.-Treas B. V. Fiore 

Media Research Dir Bernice Effinger 

Merch. Dir John Critelli 

Acct. Executives B. E. Geise, 

William Prusan, William Bloomer, A. Bry- 
ant 

Radio & TV Accounts: Leslie Toy Co., 
Brooklyn, N. Y.; Watchung Lake (Resort), 
Watchung, N. J.; Custom Paint & Chemical 
Co. (Floor Products), Pennsauken, N. J.; 
Anbesol Co. (Antiseptic), Newark, N. J. 
(Radio only); Sardeau, Inc. (Sardo), N. Y. 
C; Lane & Young, Inc. (Office Eqt.), New- 
ark, N. J. 

Estimated Radio & TV Billings: $960,000. 

M. M. FISHER ASSOCIATES 

79 W. Monroe St., Chicago 26, 111. 
Phone: CEntral 6-6226 

Owner, Rcct. Exec Jack L. Fisher, Sr. 

Co-Owner, 

Acct. Exec Jack L. (Bud) Fisher, Jr. 

Bus. Mgr., Ace. Exec. . .Robert A. Weiner 

TV Time Buyer Helene Heinz 

Copy Chief Alan Fishburn 

Art Director Harry Miller 

Publicity Director Herb Carlin 

Radio Time Buyer Donna Stuart 

Radio Accounts: Allied Artists Pictures 
(Motion Pictures) ; Sittler Bros. (Horse- 
radish) ; Bell Savings & Loan Assn. (Insti- 
tutional); Jensen Movers; Charles Kee- 
shin, Inc. (Poultry) ; Concrete Products, Inc. 
( Paint ) ; National Foundation for Infantile 
Paralysis (Charity) ; North American Mush- 
room, all Chicago, 111.; Anderson Loan Assn. 
(Institutional), Anderson, Ind.; Universal- 
International Pictures (Selected Areas), New 
York & Chicago; Beauti-Vue Products (Bam- 
boo & Woven Wood), Chicago. 

TV Accounts: Bell Savings & Loan Assn., 
Chicago; Tarn O' Shanter Country Club, 
(Golf Touranments), Chicago; Chas. Kee- 
shin Poultry Co. (Frozen Poultry), Chicago; 
Oncrete Products (Paint) ; North American 
Mushroom; Beauti-Vue Products (Bamboo 
& Woven Wood), Chicago. 

FITZGERALD ADVERTISING 
AGENCY 

Lee Circle Building, New Orleans 13, La. 

Phone: TUlane 3131 

AAAA— ABC— ABP 

Officers Joe L. Killeen, Jos. H. Epstein, 

Roy M. Schwarz, Leonard Gessner, E. W. 

Rector Wooten, Warren G. Posey, Donald 

Halsey, Harlev B. Howcott, Robert Carley 

Radio-TV Dir William Thomas 

Assistant Director E. Boyd Seghers, Jr. 

Radio-TV Time Buyer. .Mrs. Marie O'Meara 
Radio-TV Time Buyer Margaret Stair 



175 



# # ADVERTISING AGENCIES # # 

«-<■<■< < < <-<-<■< < < < <-<-<■<■<•<■<-< < < < < < <<•<-<-<-<-<-<-<-<-<-<-<-<-<-<-< <■<■<■<■<-<- < < < < < < <■ < ■ < - < • 



Radio Accounts: Alabama-Georgia Syrup 
Company (Alaga Syrup), Montgomery, Ala.; 
Blue Plate Foods, Inc. (Mayonnaise-Peanut 
Butter-Preserves & Jellies, CDM Coffee), 
Nev Orleans, La.; H. G. Hills Stores (Chain 
Grocery Stores), New Orleans, La.; Jackson 
Brewing Company (Jax Beer), New Orleans, 
La.; Wesson Oil & Snowdrift Sales Co. (Wes- 
son Oil, Snowdrift, Scoco and Crustene 
Shortening), New Orleans, La.; La. Coca 
Cola Bottling Co., New Orleans, La.; La. 
Power & Light Co., Algiers, La.; Mcllhenney 
Co. (Tabasco Sauce), Avery Island, La.; Nat 
Curing Packing Co., Inc. ("King Cotton" 
Brand Packaged Meats), New Orleans, La. 

TV Accounts: Blue Plate Foods, Inc. (May- 
onnaise-Peanut Butter-Preservet & Jellies), 
New Orleans, La.; Godchaux Sugars, Inc. 
(Sugar), New Orleans, La.; H. G. Hill Stores 
(Chain Grocery Stores), New Orleans, La.; 
Jackson Brewing Company (Jax Beer), New 
Orleans, La.; La. Coca Cola Bottling Co., 
New Orleans, La., La. Power & Light Co., 
Algiers, La. Alabama-Georgia Syrup Co. 
(Alaga Syrup), Mont., Ala.; Wesson Oil & 
Snowdrift Sales Co., New Orleans, La.; 
Maison Blanche Dept. store, New Orleans; 
Austex Foods, Inc. (Canned Meats), Austin, 
Tex.; Pioneer Flour Mills, San Antonio, 
Tex.; Jack's Cooky Co., Baton Rouge, La.; 
Nat Buring Packing Co., Inc. ("King Cot- 
ton" Packaged Meats), New Orleans, La. 

HAROLD E. FLINT & ASSOCIATES 

615 Second Ave. No., Fargo, N. D. 

Phone: 5-5333 

ABP 

President Harold E. Flint 

Secretary Richard Rosenthal 

Treasurer Lee A. Holland 

Prod. Dir Donald R. Nelson 

Radio Accounts: Chamber of Commerce; 
Fargo Farm Equipment, both Farog, N. D.; 
Melrose Mfg. Co. (Farm Implements), Gwin- 
ner, N. D.; Merchants National Bank; Red 
River Valley Fair (Agricultural Fair), both 
Fargo, N. D.; Otter Tail Power Co., Fergus 
Falls, Minn. 

Estimated Radio Billings: $9,530. 

TV Accounts: C & M, Inc. (Farm Imple- 
ments), Fargo, N. D.; Erskine Saies Corp. 
(Farm Implements), Erskine, Minn.; Fargo 
Foundry Co. (Agricultural Sprayer) ; Greater 
North Dakota Assn. (PR and Industrial), 
both Fargo, N. D.; Melroe Mfg. Co. (Farm 
Implements), Gwinner, N. D.; North Dakota 
Farmers Union (Institutional), Jamestown, 
N. D.; North Dakota Hospital Service Assn. 
(Blue Cross), Fargo, N. D.; Otter Tail 
Power Co., Fergus Falls, Minn. 

Estimated TV Billings: $45,950. 

FOLEY ADVERTISING AGENCY 

1012 N. B. C. Bldg., Cleveland 14, O. 
Phone: CHerry 1-1490 

Pies., Art & Radio Dir .Robert B. Foley 

Radio Accounts: I. J. Fox, Inc. (Retail 



Furrier), Nokes-Findlay Wallpaper & Paint 
Co., Cleveland; Stanley Furniture Co. (Fur- 
niture & Appliances), Cleveland. 

RICHARD A. FOLEY ADV. 
AGENCY 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: PE 5-6302 
AA A A— AB C— ABP— ANP A— NO AB 

President . Charles H. Eyles 

Senior V.P., Sec'y, Treas Lee E. Hood 

Exec. V.P A. Edward Morgan 

V.P.-Media Director .Wesley Winning 

V.P., Copy Dir Frank J. Corkery 

Vice Presidents Frank M. Knight, Jr., 

Earle Steiert, Russell Gray, Jr. 
Time Buyer Alice Mooney 

Radio Accounts: Abbotts Dairies, Inc., 
Philadelphia; Baltimore & Ohio Railroad 
(Passenger Div.), Baltimore; Beneficial Sav- 
ing Fund; Bornot, Inc. (Cleaners); Louis 
Burk Co. (Meat Packers), all Philadelphia; 
Delaware Steeplechase & Race Assn. (Dela- 
ware Park), Wilmington, Del.; Freihofer 
Baking Co., Philadelphia; R. T. French Co. 
(Atlantis Sales Co., Pet Foods Div.), Roches- 
ter, N. Y.; Harford County Fair Assn. (Bel 
Air Races), Bel Air, Md.; Inter-County Hos- 
pitalization, Inc.; Reading Railroad (Passen- 
ger Service), both Philadelphia; Mrs. 
Smith's Pie Co., Pottstown, Pa.; Russell 
Spruance Co. (Bread & Biscuit Mix) ; John 
Wanamaker, both Philadelphia. 

TV Accounts: Abbotts Dairies (ice cream, 
milk), Philadelphia; Baltimore & Ohio 
ISailroad (passenger travel), Baltimore; 
Louis Burk Company (pork products), Phil- 
adelphia; R. T. French Company (bird 
-eed), Rochester; Delaware Steeplechase & 
Race Assn. (Horse Racing), Wilmington, 
Del.; Mrs. Smith's Pies (Pies), Pottstown, 
Pa.; Freihofer Baking Co.; Spruance Co. 
(Bread & Biscuit Mix); John Wanamaker, 
all Philadelphia. 

FOOTE, CONE & BELDING 

247 Park Avenue, New York 17, N. Y. 

Phone: MUrray Hill 8-5000 

ANPA— AAAA— ABP— PPA— APA 

NOAB— OAAA 

Chmn., Bd. of Directors. . .Robert F. Carney 

President Rolland W. Taylor 

Sr. V.P Frank E. Delano 

Sr. V.P Elwood Whitney 

V.P., Merchandising Everett F. Braden 

V.P., Dir. Research Cornelius DuBois 

V.P., Media & Research. .Paul E. J. Gerhold 

V.P., Radio & TV. Roger Pryor 

Group Media Dirs Arthur Pardoll, 

Charles Hofmann 
VjP., Best. Prod. 

Asst. Treas., Asst. Sec C. H. Newbrand 

V.P., Art Dir Melcon Tashian 

Dir. Print Prod Anthony Kinzler 

Branch Offices 

155 E. Superior Street, Chicago 11, 111. 

Phone: SUperior 7-4800 

Chrmn., Exec. Comm Fairfax M. Cone 



176 



$ # ADVERTISING AGENCIES efc $ 

■ < ■< <<< < <<■ << <<< << <<<<<<< < - < ■< < < < < < <■ < ■< <<< << <<<<<<< < ■ < - < - <-< ■ < ■<■<■ « ■<■ « ■ < - <■ 



Sr. V.P., Finance, Sec, Dir..A. Edward Rood 
Sr. V.P., Dirs W. R. Forest, 

Robert J. Koretz, Fred Ludekens, Milton 

H. Schwartz 

V.P., Outdoor Adv John J. Lechner 

V.P., Exec. Art Dir C. Marvin Potts 

V.P., Dir. Print Prod. . .Edward L. Tollefson 

Treas. & Asst. Sec Jos. K. King 

V.P., Gen. Mgr Richard W. Tully 

V.P., Dir. of Copy A. J. Bremner 

V.P., Dir. of Mer W. Robert Eagan 

V.P. & Media Dir Gordon Buck 

V.P., Dir. Best. Prod John B. Simpson 

Educational Dir Leah Anderson 

Dir. Research Eugene C. Pomerance 

Best. Bus. Mgr Harry Dieter 

Best. Time Buyer Genevieve Lemper 

V.P., Personnel Dir M. R. Loehrke 

900 Wilshire Blvd., Los Angeles 17, Calif. 
Los Angeles 17, Calif. 
Phone: MAdison 9-3611 

Exec. V.P., Gen. Mgr Roy Campbell 

V.P., Chrm. Plans Bd Nelson Carter 

V.P., Business Mgr C. Burt Oliver 

V.P., Broadcasting Gene Fox 

Exec. Art Dir Charles Porter 

V.P., Dir. of Media, 

Research Gene Duckwall 

Dir. Print Prod Charles Dennis 

Dir. Copy Glen Gladf elder 

Best. Time Buyer Lydia Reeve 

235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2355 

V.P., Gen. Mgr John R. Little 

V.P. & Art Dir G. Frederick Cole 

V.P. & Creative Dir Maurice Lesemann 

V.P. & Dir. Prod Albert A. Sperisen 

Media Dir Llew Jones 

Broadcasting Dir Stuart Minton 

Time Buver Helen Stenson 

6233 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 9-6265 

V.P., Mgr Edmund Cashman 

806 Main St., Houston 2, Texas 

Phone: CApitol 8-0395 

V.P., Mgr Edwin H. Badger 

545 Pacific Building, Portland 4, Oregon 
Phone: CApital 7-3732 

Mgr Leith F. Abbott 

1060 National Bank Bldg., Detroit 26, Mich. 
Phone: WOodward 3-9770 

V.P., Gen. Mgr harles S. Winston, Jr. 

V.P., Associate Mgr Clyde Rapp 

Radio Accounts: Bullock's Downtown, Los 
Angeles; CVA Company (Cresta Blanca & 
Roma Wines), San Francisco; Hawaiian 
Pineapple Co., Ltd., San Jose, Calif.; Lever 
Brothers Co., New York; Liebman Brew- 
eries, Inc., Brooklyn; S. A. Schronbrunn & 
Co., Inc. (Savarin Coffee), New York; Sun- 
kist Growers, Inc., Los Angeles ; Tidewater 
Oil Co., San Francisco; Trans World Air- 
lines, Inc., New York. 

TV Accounts: Armour and Company 
I Chiffon Flakes, Liquid Chiffon, Dial Sham- 
poo, Dial Soap), Chicago; Clairol, Inc., New 
York; Ford Motor Co. (Edsel Automobile), 



Dearborn, Mich.; General Foods Corp., Chi- 
cago; Hallmark Cards, Inc., Kansas City, 
Mo.; S. C. Johnson & Son, Inc. (Carnu, 
J-Wax, Raid Insecticides), Racine, Wis.; 
Kimberly-Clark Corp. (Delsey, Kleenex Tis- 
sues, Kleenex Table Napkins), Neenah, 
Wis.; Lever Brothrs Co. (Imperial Marga- 
rine, Pepsodent Tooth Paste), New York; 
National Dairy Corp., Kraft Foods Div. 
(Kraft Marshmallows and Kraft Fudgies), 
Chicago; The Paper^Mate Co., Subs, of The 
Gillette Corp. (Paper-Mate Pens), Chicago; 
Purex Corp., Ltd. (Purex Liquid Bleach, 
Beads-O'-Bleach, Trend), South Gate, Calif.; 
Sunkist Growers, Inc. (Sunkist Oranges & 
Lemons), Los Angeles. 

ALBERT FRANK-GUENTHER LAW 
INC. 

131 Cedar St., New York 6, N. Y. 

Phone: COrtlandt 7-5060 

ABP— ANPA— APA— NOAB 

ABC— AAAA 

Chairman of the Bd Howard W. Calkins 

President Frank J. Reynolds 

Sr. Vice-Pres Victor J. Gevasco 

Exec. Vice-Pres .Richard A. Cullinan 

Vice-Pres. & Treas S. A. Speake 

Vice-Pres. & Sec E. G. McAdie 

Vice-Presidents Frank D. Cruikshank, 

Howard C. Allen 

V.P.. Radio & TV Robert W. Day 

V.P., Media Dir Robert M. Jenove 

FRANK, CLINTON E., INC. 

Merchandise Mart, 24th Floor, Chicago 54, 111. 

Phone: WHitehall 4-5900 

AAAA— ABC— ABP— ANPA 

NOAB— NBP 

President, Treasurer Clinton E. Frank 

V.P., Radio-TV Dir Buckingham Gunn 

Vice Presidents Hill Blackett, Jr., 

M. W. Grinstead, Philip E. Bash 

Secretary Wayne R. West 

Media Director Jack L. Matthews 

Radio-TV Time Buyer Helen Davis 

1680 N. Vine St., Hollywood 28, Calif. 

Managers Robert G. Nye, Richard Davis 

285 Madison Ave., New York 16, N. Y. 
Managers Jack Miller, Lee Davis 

FRANKEL, JONES, CO. 

180 N. Wabash Ave.. Chicago 1, 111. 

Phone: DEarborn 2-5745 

ABP— ANPA 

President Jones B. Frankel 

Exec. V.P A. G. Gaines 

Account Executives Howard S. Stone, 

H. Markin 
Radio-TV Director Henry Sherry 

FREDERICK-CLINTON CO., INC. 

545 Fifth Ave., New York 17, N. Y. 
Phone: MTIrray Hill 2-7433 
ABP— ANPA— APA— PPA 

Chm. of Board F. C. Burger 

Pres., Treas., Radio-TV Dir, 

Time Buyer. H. S. Rieff 



177 



# * ADVERTSS I 

•<-<- < -<-<-<■«« <-<-<-<-<-<-<-<-<-<-<-<-<K <■<-<-<- 

Exec. V.P., Secretary R. S. Buckbinder 

V.P., Art Director Edward Gambole 

Prod. Mgr M. Goldstein 

Radio Accounts: Adler Shoes, New York; 
Vim Electric Co. (RCA, Thor, Hallicrafters), 
New York, WMGM, Radio, New York. 

TV Accounts: Adler Shoes for Men, 
N. Y. C; Empire Plastic; Vim Radio & Tele- 
vision (Appliances), N. Y. C. 

CURT FREIBERGER & CO. 

1439 Court Place, Denver 2, Colo. 

Phone: ALpine 5-2048 

AAAA— ANPA— ABP— PPA— NBP— APA 

President C. J. Freiberger 

Vice President Anne Freiberger 

Robertson, Robert Lochrie 

Sec'y & Treas Doris R. Fleischer 

Prod. Mgr Fred Day 

Radio Accounts: American Beauty Maca- 
roni Co. (macaroni products), Denver; 
Central Bank & Trust Co. (banking), Den- 
ver; Associated Grocers of Colo, (groceries), 
Denver; Colorado Potato Flake Co. (potato 
chips), Denver; Toner's, Inc. (peanut but- 
ter), Denver. 

TV Accounts: Beatrice Foods (dairy prod- 
ucts), Denver; Central Bank & Trust Co. 
(banking), Denver; Zefer Products (salad 
dressings), Denver; American Beauty Mac- 
aroni Co. (macaroni products), Denver; 
B. K. Sweeney Mfg. Co. (Distributors), 
Denver. 

AD FRIED ADVERTISING AGENCY 

160 Santa Clara Ave., Oakland 10, Calif. 

Phone: OLympic 4-3773 

AFA-^NBP— CNPA— WA'SAAA 

Owner, Radio & TV Dir Ad Fried 

Radio & TV Time Buyer Mary Lynch 

Music Dir. & Librarian Elaine Fried 

TV Art Dir Kay Bachrach 

Prod. Dir Allison Clark 

Radio Accounts: Agalite-Bronson Co. 
(Glass Shower Doors), Oakland, Calif.; 
American Upholstering Co. ( Furniture Mfg. ) , 
Oakland, Calif.; Biggie Furniture Stores, 
Richmond, Calif.; Betty Elizabeth Shampoo 
(Hair Formulas, etc.), Oakland, Calif.; Bow- 
ersmith Co. (Marine Switches), Oakland, 
Calif.; Davi Miracle Foam (Rug & Uphol- 
stery Cleaners), Oakland, Calif.; Elemin 
Supreme Formula (Vitamins), Berkeley, 
Calif.; E-Z Mincer (Household Item), Oak- 
land, Calif.; Carter Lumber Co. (Redwood 
Green Houses, etc.), Oakland, Calif.; Fruit- 
vale Merchants Assn. (Shopping Area), East 
Oakland, Calif.; Fox Oakland Theatres; 
Grimshaw Nurseries (Dwarf Trees), Hay- 
ward, Calif.; Mica-Seal Mfg. Co. (Water- 
proofing Paints), Berkeley, Calif.; Intl. Typo- 
graphical Union No. 597, Martinez, Calif.; 
Rhodes & Jamieson, Ltd. (Ready-mix Con- 
crete), Oakland, Calif.; Oakland Police & 
Firemen (Campaigns); Roto-Rooter of Bay 
Area, Oakland, Calif.; Elysee Cosmetic Co., 
San Francisco, Calif.; Del-Tra Co. (Bakery 



NGAGENCIES # # 

<««■<■<■<■<<<<<<<■<■<<<<<<<■ « <<<<<«■ 

Eqt.), Oakland, Calif.; Murphy Buick Co., 
Oakland, Calif. 

TV Accounts: Biggie Furniture Stores, 
Richmond, Calif.; Betty Elizabeth Shampoo, 
Oakland; Bell Smoked Fish Co. (Tarabell 
Brands), San Francisco; Davi Miracle Foam 
(Rug & Upholstery Cleaners), Oakland; 
Roto-Rooter of Bay Area (Sewage Service), 
Oakland-Richmond; G & W Refrigeration 
(Ice Machines), Oakland; Lake Merritt Ho- 
tel (Night Club & Restaurant), Oakland; 
Oakland Police & Firemen (Campaigns) ; 
Space-A-Rang (Children's Toy), San Lean- 
dro, Calif.; Fruitvale Merchants Assn. (Shop- 
ping Area); Del-Tra Co. (Bakery Eqt.), 
Oakland; Murphy Buick Co., Oakland. 

FRIEND-REISS ADVERTISING, INC. 

221 W. 57 St., New York, N. Y. 
Phone: PLaza 7-8030 

Partner, Administration B. M. Reiss 

Partner, Creative Divisions Harold Reiss 

Partner, Development Lee Friend 

Art Director Jan Van Erte 

Media Director Dan Connely 

Production Manager Julius Brown 

V.P., Radio-TV. Edward Ratner 

Radio Accounts: Cameo Curtains, Inc., 
New York, N. Y.; Levolor Lorentzen, Inc. 
(Venetian Blinds), New York, N. Y.; Krug 
Baking Co., Jamaica, N. Y.; Dejur Amsco 
Corp. (Photographic Equipment), Long 
Island City, N. Y.; Shirtcraft Inc. (Shirts 
and Airman jackets), New York, N. Y.; 
Lafayette Radio, New York; Hussco Shoe 
Co.; C-D-R Rotors (TV Antenna Rotors); 
Art Crayon Co. (Sargent Wash-Off Crayons) ; 
Kurlash Co. (Beauty Aids) ; Marboro Book 
Stores, all New York. 

TV Accounts: Cameo Curtains, Inc. (Cur- 
tains — Draperies) ; Levolor Lorentzen, Inc.; 
DeJUR Amsco Corp.; Shirtcraft Co.; Toy 
Guidance Council, Inc. (Educator Toys), 
New York; Hussco Shoe Co.; C-D-R Rotors 
(TV Antenna Rotors) ; Art Crayon Co. 
(Sargent Wash-Off Crayons) ; Kurlash Co. 
(Beauty Aids); Marboro Book Stores, all 
New York. 

FRITZ, JIMMY & ASSOCIATES 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HO 3-3251 

Managing Partner Jimmy Fritz 

V.P., Acct. Exec Claude Miller 

Secretary Marion Vaughn 

Account Execs. . . . .H. A. Helm, David Camm 
Production Don Cordray 

Radio Accounts: Advance Muffler Service, 
Compton, Calif.; Citizens Filing Service 
(Land), Hollywood; MeDaniePs Markets, 
Los Angeles; Wilshire Federal Savings, Los 
Angeles; Valley Ford (Autos), Burbank, 
Calif.; Pasadena Firemen's Fund (Entertain- 
ment), Pasadena; Century Oldsmobile, Van 
Nuys, Calif.; Stansbury Buick, Burbank; 
Paine & Co. (Potato Chips), Los Angeles. 

TV Accounts: Citizens Filing Service, Me- 
DaniePs Markets, Valley Ford, Pasadena 

178 



# # ADVERTISING AGENCIES # $ 

.<■<.< < < < < <■« < < < < < <-<-<-<■<■< <<<<<<<<<<-<■<<<<<< <■<■<-<■<■«■«< <<<<< < << «■ < -<■ 



Firemen's Fund, Holt Motors (Dodge- 
Plymouth), Los Angeles; Stansbury Buick, 
Phil Hall Buick, Hollywood; Maunch-Davis 
Buick, Los Angeles. 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston 16, Mass. 

Phone: Liberty 2-6140 

ANPA— APA— ABP— NBP 

President, Treasurer Karl M. Frost 

Vice Presidents Florence A. Dondero, 

Raymond E. McLaughlin 
V.P., Radio & TV Dir.. .Harvey P. Newcomb 
V.P., Production Manager. Harold E. Bessom 
Radio & TV 

Time Buyer Virginia M. Fairweather 

Space Buyer Anna V. Turner 

Radio Accounts: Durkee-Mower, Inc. 
(Marshmallow Fluff), Lynn, Mass.; General 
Electric Supply Corp. (Electrical Products), 
Boston, Mass.; Gentles Baking Co. (Gentles 
Bread), Boston, Mass.; Eastern Racing 
Assoc. (Suffolk Downs), East Boston, 
Mass.; Boston Nash Co. (Automobile Ser- 
vice), Boston, Mass.; Mass. Wharf Co. (Fuel 
Prods.), Cambridge, Mass. 

TV Accounts: Durkee-Mower, Inc. (Marsh- 
mallow Fluff), Lynn, Mass.; Gentles Baking 
Company (Gentles Bread), Boston, Mass.; 
General Electric Supply Corp. (Electrical 
Appliances), American Crabmeat Co. (3 
Little Kittens Cat Food), Boston Nash 
Dealers (Automobile Service), Boston, Mass. 

FULLER & SMITH & ROSS, INC. 

230 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 6-5600 

AAAA— ABP— ANPA— APA— NBP— NOAB 

President R. E. Allen 

V.P. & Mgr R. W. Nicholson 

V.P. & Research Dir Dr. W. C. Davis 

V.P. & Dir. Radio-TV A. E. Duram 

V.P. (Media Dept.) G. T. Arthur 

V.P. Public Relations Shippen Geer 

V.P. & Dir. of Art J. M. Archer 

V.P. & Copy Chief G. K. Zern 

Creative Dir H. Slesar 

Dir. Mech. Prod Richard Matheis 

Branch Offices 

1501 Euclid Ave.. Cleveland 15. Ohio 

Phone: CHerry 1-6700 

Exec. V.P. & Mgr J. C. Maddox 

105 W. Adams St., Chicago 3, 111. 
Phone: ANdover 3-5039 

V.P. & Mgr E. J. Lauesen 

215 Market St., San Francisco 5, Calif. 
Phone: YUkon 6-5955 

V.P. & Mgr W. P. Dumont 

211 Oliver Ave., Pittsburgh 22, Pa. 
Phone : GRant 1-9565 

V.P. & Mgr J. A. McKinven 

Radio Accounts: Westinghouse Elec. Corp. 
(Various), Plymouth Cordage Co. (Rope). 
Hercules Powder Co., Aluminum Cooking 
Utensil Co. (Wear-Ever) ; Pennzoil (Gaso- 
line & Oil), Keystone Steel & Wire Co. 
(Fencing) ; Mellon National Bank & Trust 
Co., Nickel Plate Road (Railroad), Sherwin- 



Williams Co. (Paint), American Greetings 
Corp. (Publishers), Central National Bank, 
Chicago & Eastern Illinois R. R. 

TV Accounts: Central NatT Bank of Cleve 
land, American Greeting Card Publishers, 
Westinghouse Elec. Corp., Pennzoil Com- 
pany, Sherwin-Williams Co., Commercial Sol- 
vents, Ferro Corporation, Mellon National 
Bank & Trust Co. 

FURMAN, FEINER & CO., INC. 

117 W. 46th St., New York 36, N. Y. 
Phone: PLaza 7-7393 

President Norman Furman 

Vice-President Irving J. Gottlieb 

Art Director Edwin R. Swaback 

Acct. Execs Nat Roth, Lon Shaw, 

Rose Rodriguez 
Radio Time Buyer Margaret Wolf 

Radio Accounts: American Federation of 
Labor, Washington, D. C; International La- 
dies Gar. Workers Union, Liberal Party, 
Colomby Watch (Jewelry) ; Bustelo Coffee; 
Office Temporaries, Inc., all New York. 

GARDNER ADVERTISING CO. 

915 Olive St., St. Louis 1, Mo. 

Phone: Central 1-3200 

ABP— ANPA— SNPA— APA— NBP 

AAA A— AB C— NO AB 

President Charles E. Claggett 

Sec. & Treas H. S. Gardner, Jr. 

V.P. dig. Radio-TV William Fisher 

Vice-Presidents WeUs Hobler, 

William J. Rogers, Kenneth Runyon, 

Michael Ryan 

Branch Office 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone: COlumbus 5-2000 

Vice-President Roland Martini 

Radio Accounts: Pet Milk Co. (Evaporated 
milk, instant Pet Nonfat Dry Milk, Justo) ; 
Anheuser-Busch, Inc. (Busch Bavarian 
Beer) ; Ralston Purina Co. (Feeds and Dog 
Chow) ; Southwestern Bell Telephone Co.; 
Union Electric Co. of Missouri; First Na- 
tional Bank; St. Louis Independent Packing 
Co. (Ham, Table-Ready Meats, Bacon) ; Bar- 
ton Manufacturing Co. (Shoe Polish) ; 
Wabash Railroad; Procte- & Gamble (Dun- 
can Hines Cake Mixes), all St. Louis, Mo. 

TV Accounts: Pet Milk Co. (Pet Evapo- 
rated Milk, Instant Pet Nonfat Dry Milk, 
Pet-Ritz Frozen Pies) ; Monsanto Chemical 
Co.; First National Bank; Procter & Gamble; 
Barton Manufacturing Co.; Eli Lilly Co.; 
Union Electric Co.; Anheuser-Busch, Inc. 
(Busch Bavarian Beer) ; St. Louis Independ- 
ent Packing Co.; Ralston Purina Co.; Wabash 
Railroad; Southwestern Bell Telephone Co., 
all St. Louis, Mo. 

GAYNOR & DUCAS, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 5-5750 

ANPA— ABP— NBP— NIAA 

President Paul Gaynor 

Exec. Vice Pres John J. Ducas 

Vice Pres Leslie B. Cort 



179 



& * ADVERTISING AGENCIES $ $ 

•<- < ■ < ■ < < < < < ■<■<<<<<< <■<-<■<-<-<-<-<-« < «■< < -<-<«-<■<■<■<<-< < < <«■<<-< <<<<«<<< <■<-< 



Treas. & Media Dir Edwin J. Marra 

Creative Director Alan Slatter 

Art Director Charles Carl, Jr. 

Publicity Director F. D. Walker 

Production Manager George J. Cisneros 

TV Director. T. Covington 

Accounts: All American Engineering Co., 
Wilmington, Del.; J. & E. Atkinson, Ltd., 
New York; Austenal, Inc., New York; Auto- 
matic Switch Co., Orange, N. J.; B. G. Corp., 
Ridgefield, N. J.; British European Airways, 
New York; California Eastern Aviation, 
Washington, D. C; H. W. Carter & Co., Cole- 
ford, England; Crowley's Milk Co., Bingham- 
ton, N. Y.; Fair-child Engine & Airplane 
Corp., Hagerstown, Md.; Gibraltar Tourist 
Bureau, Gibralter; J. Goddard & Sons, New 
York; Jaeger Co., New York; Lines Broth- 
ers, London; Link Aviation, Binghamton, 
N. Y.; Lundy Manufacturing Corp., Long 
Island City, N. Y.; William MacDonald & 
Sons, Glasgow, Scotland; McGraw-Hill Pub- 
lishing Co. (Aviation Week), New York; 
Pyrene-C-O-Two Corp. (Div. of Fyr-Fyter 
Co.), Newark, N. J.; Rotol Ltd., Gloucester, 
England; Saint's Satin Wax, London; Vertol 
Aircraft Corp., Morton, Pa.; Universal Lease- 
ways System, Cleveland, Ohio; Thomas O. 
Woolf & Son Co., New York. 

THE GETSCHAL CO., INC. 

49 E. 51st St., New York 22, N. Y. 
Phone: PLaza 8-1100 

President Budd Getschal 

Exec. Vice Pres Lester Krugman 

Media Director ...Irving Levine 

Radio and TV Accounts: Ludwig, Bau- 
mann & Spear's (Dept. Store) ; New York 
City, Sealy Mattress Co., New York City; 
Darling Toys, Inc., New York City; Westing- 
house Appliance Sales Corp., New York City. 

GEYER ADVERTISING INC. 

595 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-3300 

AAAA— ABP— ANPA— ABC 

Board Chairman Emerson Foote 

Ch. Exec. Comm B. B. Geyer 

President Sam M. Ballard 

V.P., Sec'y.. John R. Geyer 

Treasurer. .John R. Kunz 

V.P., Creative Dir .W. M. Mitchell 

V.P., Mktg. Dir. .......... .R. C. Robertson 

Vice Pres., Acct. Supervisor. .Frank Kearney 

V.P. Copy Directors Edward Zern, 

A. Vernon Bowen, Whiting Hall 
R. P. Wilson 

V.P. & Art Director. .A. A. Surin 

V.P., Radio-TV Creative Dir.. . .Ray J. Mauer 

Time Buyers. .Elizabeth Powell, 

E. S. Richardson 

Prod. Mgr LeRoy Emmerich 

Business Manager D. W. McGuinn 

Film Supervisor. ............ .James Harkey 

Media Dir.. .............. .Lewis H. Happ 

Branch Offices 

14250 Plymouth Rd., Detroit 32, Mich. 

Phone: Webster 3-5520 

Vice Presidents N. Nyland, John Henry 



931 Third National Bldg., Dayton 2, Ohio 
Phone: Fulton 4-145 

Vice President & Mgr E. G. Frost 

Radio Accounts: American Home Foods 
(Burnett's Vanilla Extracts), N. Y. C; Boyle- 
Midway, Div. Am. Home Prod. (Aerowax, 
Black Flag Aerosol, Easy-Off, Aero Shave, 
Old English Wax, Griffin Shoe Polish); 
American Motors Corp. (Nash, Rambler & 
Metropolitan Cars, Kelvinator & Leonard 
Appliances), Detroit; Doyle Packing Co. 
(Strongheart Dog Food), Long Branch, N. J. 
Am. Home Prod.; Doyle Packing Co. 
(Strongheart Dog Sood), Long Branch, N. J. 
TV Accounts: American Home Foods; 
American Motors Corp.; Boyle-Midway Div., 
Am. Home Prod.; Doyle Packing Co. 
(Strongheart Dog Food), Long Branch, N. J. 

GIBBONS ADVERTISING 
AGENCY, INC. 

802 Daniel Bldg„ Tulsa 3, Okla. 

Phone: LUther 7-2444 

ABP— ANPA— SNPA—APA 

NOAB— AAAN 

President J. Burr Gibbons 

Vice President ......John B. Gibbons 

Secretary .Viola Neese 

Radio-TV Dir.. ... .Mercedes (Dee) Freiday 

Radio Accounts: National Bank of Tulsa 
(banking and trust services), Tulsa; Stan- 
ley's Funeral Service (funeral service), 
Tulsa; State Federal Savings & Loan Associ- 
ation (savings & loans), Tulsa; Wortz Bis- 
cuit Co. (crackers and cookies), Fort Smith, 
Ark.; Tom P. McDermott, Inc. (tire sales, 
service & recapping, antifreeze & motor oil 
& batteries ) , Tulsa, Oklahoma City ; Mitchell 
Mfgr. Co. (Auto Seats), Ft. Smith, Ark.; Sand 
Springs Farms (turkeys and eggs), Sand 
Springs, Okla.; V-Chek, Inc., Tulsa; Pedrick 
Laboratories, Inc. (Vigo Dog & Cat Food), 
Sand Springs, Okla.; Comet Moving & Stor- 
age Co. (moving and storage), Tulsa; Com- 
munity Finance Corporation (loams). 

TV Accounts: Tom P. McDermott, Inc. 
(tires & appliances, and freeze, motor oil), 
Tulsa; State Federal Savings & Loan Assn. 
(savings & loans), Tulsa; Wortz Biscuit Co. 
(crackers and cookies), Fort Smith, Ark.; 
Comet Moving & Storage Co. (moving), Tul- 
sa; Pedrick Laboratories, Inc. (Dog & Cat 
Food), Sand Springs; Stanley Funeral Ser- 
vice, Tulsa; Mitchell Mfgr. Co. (Auto Seats), 
Ft. Smith, Ark.; Community Finance Corp.; 
V.-Chek, Inc., Tulsa. 

GIBRALTAR ADV. AGENCY, INC. 

17 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-7896 

President Charles J. Basch, III 

Vice-President Leo Berman 

Treasurer Clarence Schmidt 

Sec'y., Radio-TV Dir., 

Time Buyer Frances Scott 

Publicity Director Buddy Basch 

Rad.-TV Accounts: Bonafide Mills, (Bon- 
ny Maid Linoleums, Tilemasters, & Versa 
Tile), New York, N. Y.; Davis Handkerchief 



180 



# # ADVERTISING AGENCIES # # 

<-<-<■<■<<<«<<<<<<<-<-<-<-<■<<<<-«<<<<<<«<<<<■<<<<■<-<-<-<- < << < < <<«<<<< ■ < 



Corp.; Parke-Edwards, Ltd.; Central Paint & 
Varnish Co. (Paint Mfg.) ; Breakers Beach 
Club (Cabana Club) ; Seagram Laboratories 
(No- Lax), New York. 

GILLHAM ADVERTISING AGENCY, 
INC. 

500 Continental Bank Bldg., Salt Lake City 

1, Utah 

Phone: EM 4-5516 

ABP— ANPA— APA 

President-Treasurer M. C. Nelson 

Senior Vice-President Lon Richardson 

Vice-President Robert F. Rohlfing 

Vice-President Wendell J. Ashton 

Vice President J. Y. Tipton 

Vice-President Herber G. Wolsey 

Secretary Richard H. Ogaard 

Space Buyer Esther Gook 

Radio Accounts: Cloverleaf Dairy (Milk, 
Cream, Milk Products), Colville Ice Cream 
Co., Fisher Brewing Company, Mountain 
Fuel Supply Co., Ogden First Federal Sav- 
ings, Petty Motor, Purity Biscuit Company, 
Royal Baking Company, Sego Milk Products 
Co., Union Pacific Railroad, Utah Oil Refin- 
ing Co., Utah Power & Light Co., First 
Security Banks. 

TV Accounts: Cloverleaf Dairy, Colville 
Ice Cream Co=, First Federal Savings, Fisher 
Brewing Company, Mountain Fuel Supply 
Co., Petty Motor, Purity Biscuit Company, 
Royal Baking Company, Sego Milk Products 
Co., Union Pacific Railroad, First Security 
Banks. 

BERT S. GITTINS ADVERTISING, 
INC. 

739 N. Broadway, Milwaukee 2, Wis. 

Phone: BR 6-5934 

ABP— ANPA— NOAB—NBP— APA 

President Bert S. Gittins 

Prod. Dir.. Stewart Carlson 

Media Dir Esther Block 

Copy Dir Harold Nelson 

Dir. Ind. Markets James M. Costello 

Office Mgr Erwin R. Holtz 

Radio & TV Dir Gerald L. Seaman 

Radio Accounts: Allis-Chalmers Tractor 
Group. (Farm Tractors & Equipment), Mil- 
waukee, Wis.; The Page Milk Company 
(Evaporated Milk), Merrill, Wis.; Wm. F. 
Renk & Sons (Hybrid Corn), Sun Prairie, 
Wis. 

TV Accounts: Allis-Chalmers Tractor 
Group (Farm Tractors & Equipment). Mil- 
waukee, Wis. 

GLENN ADVERTISING INC. 

304 First Life Bldg., Fort Worth 2, Texas 

Phone: ED 2-4476 

ANPA— ABP— AAAA 

President John H. Stewart 

Exec. Vice Pres Ward M. Wilcox 

Vice Presidents Merle W. Bell, 

Robert 0. Holleron, Jr., Duke Burgess, 
Jack Schlichenmaier, Liener Temerlin 
Secretary Grace Gallison 



Branch Offices 

620 Republic National Bank Bldg., Dallas, 

Tex. 

Phone: RI 1-6686 

Exec. V.P., Mgr Ward M. Wilcox 

1505 Transit Tower, San Antonio, Tex. 
Phone: CA 7-6311 

Vice President J. Schlichenmaier 

803 Lovett Blvd., Houston, Texas 
Phone: JA 3-4714 

Manager Ken Butler 

6399 Wilshire Blvd., Los Angeles, Calif. 
Phone: WE 3-9369 

Manager Raymond Prochnow 

510 Electric Bldg., El Paso, Tex. 
Phone: KE 2-3606 

Manager I. E. Carson 

Radio Accounts: Lone Star Brewing Co.. 
San Antonio; Republic National Bank, 
Dallas; Fort Worth Nat'l Bank; Groos Nat'l 
Bank, San Antonio; Sparkman Club Estates, 
Dallas; 7-Eleven Stores, Dallas; Greater 
Houston Lincoln-Merucury, Houston; Ryan 
Motor Company (Automobile), Fort Worth; 
Sakrete (Concrete Products), Cincinnati. 

TV Accounts: Lonne Star Brewing Co.; 
Fort Worth Nat'l Bank; Republic Nat'l 
Bank; Fort Worth Macaroni Co.; Groos 
Nat'l Bank; Turbiville Motors (Automo- 
biles), San Antonio; Jordan Motors (Auto- 
mobiles), San Antonio; Greater Houston 
Lincoln-Mercury; 7-11 Stores. 

GOTHAM-VLADIMIR 
ADVERTISING, INC. 

342 Madison Ave., New York 17, N. Y. 

Phone : OXford 7-4300 

ABP— AF A— ANPA— AAAA 

Chairman of Bd Irwin A. Vladimir 

Chmn. Exec. Comm.. .Duncan D. Sutphen, Jr. 

President & Treas Arthur A. Kron 

Vice-Presidents Robert F. Kendall, 

Arthur F. Connolly, Daniel C. Kaufherr, 
Richard H. Hobbs, C. G. Rourke, Joseph T. 
Sloane, M. Craig Spitz, Evelyn Ringrose, 
William V. Ricglane. 

Secretary Chester A. Priest 

Dir. Radio & Television ... Arthur A. Kron 

Dir. Pub. Relations Kay Long 

Branch Offices 

1 No. LaSalle St., Chicago 2, 111. 

Phone: ANdover 3-2890 

Vice-President Richard H. Hobbs 

251 Kearny St., San Francisco 8, Calif. 
Phone: YUkon 6-0920 

Vice-President M. M. Craig Spitz 

P. O. Box 8676, Fernandez Juncos Station, 

Santurce, P. R. 

Phone: San Juan 2-0780 

Manager Andrew N. Vladimir 

Radio and TV Accounts: Lutheran Lay- 
men's League, St. Louis, Mo.; Japan Canned 
Crabmeat Sales Co.; International Tuna Fish 
Assn.; Japan External Trade Recovery Or- 
ganization (Imported Canned Manderin 
Oranges), all Tokyo. 



IS! 



# # ADVERTISING AGENCIES # # 

■<■<■<< <<<<■<<<<<<<<<<<<<<<<<<<<<<< <■<■<■<■<■<■< «■<■<■<-< <«■<■<-<-< <<<<<< <■<-<■ 



GOURFAIN-COBB 
AND ASSOCIATES 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: WH 4-5230 

ABP— APA— NBP— ANPA— NOAB 

President A. S. Gourfain, Jr. 

Vice President Dade Ellison 

Production Manager .Myron Stewart 

Media Director Louise Adams 

GRAND & WADSWORTH, INC. 

120 E. 56th St., New York 22, N. Y. 

Phone: PLaza 5-4082 

ANPA— APA— ABP— NBP 

President, Treasurer Ivan B. Romig 

Vine Presidents Wm. Eichhorn, Wm. 

Walker 
Sec'y- Media Dir Blanche Jampol 

GRANT ADVERTISING, INC. 

919 North Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-6500 
ANPA— APA—ABP—FFA— SNPA— NOAB 

President .Will C. Grant 

Exec. V.P. Int'l Fred Spence 

Vice-Presidents Valeria T. Feely, 

Carl M. Post, W. R. Watson 

Secretary Mary Waller Gram 

V.P. & Art Dir .Loren G. Moore 

V.P., Research Dir Kay Sheldon 

V.P., Comptroller John G. Copeland 

Media Director Reginald L. Dellow 

Dir. Bus. Analysis Glen E. Shears 

Time Supervisor Dene Voigt 

Radio & TV Dir. (Chicago) . Jeanne Ruzek 

Production Mgr Harry White 

Chicago Art Dir Calvin Merrick 

V.P. Personnel Donald C. Turner 

Branch Offices 

711 Third Ave., New York 17, N. Y. 

Phone: OXford 7-5800 

V.P. Chg. N. Y. Office Paul L. Bradley 

29th Floor, Guardian Bldg., Detroit 26, Mich. 
Phone: WOodwood 3-9400 

Exec. V.P Lawrence Mcintosh 

2003 Davis Bids., Dallas 2, Tex. 
Phone: Riverside 1-3251 

V.P. Chg. Dallas Office Jack Edwa-ds 

Hulman Bldg., Dayton 2, Ohio 
Phone: Michigan 7644 

V.P., Chg. Davton Office V. P. Black 

American Bank Bldg., Portland, Ore. 
Phone: CA 2-9609 

Mgr. & Acct. Exec John A. Gisey 

One Nob Hi'l Circle. San Francisco 5, Calif. 
Phone: SUtter 1-8424 

V.P. Chg. San Fran. Off R. B. England 

13th St. at Second Ave., S.W., Miami 36, Fla. 
Phone: FRanklin 3-6611 

V.P. Chg. Caribbean Oper John A. Dey 

Taft Bldg., Hollywood 28, Calif. 
Phone: HO 1-9231 

V.P. Chg. Hollywood Off John M. Cody 

Accounts: Airtemp Div. of Chrysler Corp 
American Weekly; Campana Sales Co.; Cent 
livre Brewing Corp.; Drake Hotel; Dr. Pep 
per; Kalamazoo Vegetable Parchment; War 
ren Petroleum Co.; M. Pier Co.; Clark Div 



Beatrice Foods Co.; Detroit Bank; Electric 
Autolite; Iodent Chemical Co.; Plymouth 
Div., Chrysler Corp. (TV) ; Florida Power 
& Light; Florida Avocado & Lime Comm.; 
Nassau Development Board; Comet Rice 
Co.; Coppertone Sales Corp.; Park & Til- 
ford; Florist Telegraph Delivery Assoc. 

GRAY & ROGERS 

12 South 12th St., Philadelphia 7, Pa. 

Phone: WAlnut 2-4808 

ANPA— ABP— ABC— AAAA— APA 

NBP— NOAB— BPA 

Partner Jerome B. Gray 

Partner-TV Dir Edmund H. Rogers 

Partner Robert W. Graham 

Partners Sherman G. Landers, 

Russell K. Carter, William B. Edwards, 
Atherton Seeley, David B. Arnold, Thelma 
Beresin, Franklin P. Jones, Granville Wor- 
rell, Albert R. Bochroch 

Radio-TV Dept Walter M. Erickson 

Production Mgr Alex Irvine 

Media Director David B. Arnold 

Radio Accounts: The M. A. Hanna Com- 
pany (Coal), Philadelphia, Pa.; Philadel- 
phia Saving Fund Society (Banking Ser- 
vices), Philadelphia, Pa.; American Chemi- 
cal Paint Co. (Plant Foods), Ambler, 
Pa.; Diamond State Telephone Company 
(Services); Delaware; Lee Tire & Rubber 
Co. (Tires), Conshohocken; Charles Mar- 
chand Co. (Hair Rinses), N. Y., N. Y.; 
Vogel-Ritt (Termite & Pest Control), Phil- 
adelphia. 

TV Accounts: Fidelity-Philadelphia Trust 
Co. (Banking Services), Philadelphia, Pa.; 
Philadelphia Saving Fund Society (Banking 
Services), Philadelphia, Pa.; American 
Chemical Paint Co. (Plant Foods), Ambler, 
Pa.; The Bell Telephone Co. of Penna. (Ser- 
vices), Philadelphia; Diamond State Tele- 
phone Co. (Services), Delaware; Charles 
Marchand Company (Hair Rinses), N. Y. C; 
Philadelphia; Lee Tire & Rubber Co. 
(Tires). 

MONROE GREENTHAL CO., INC. 

595 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-8640 

President Monroe W. Greenthal 

V.P., Creative Dir .David E. Diener 

Radio & TV Dir Harvey Schulman 

V.P., Media Dir Herb Hauser 

Art Directors. . . . .Oscar Krauss, Otto Luthe 

Copy Chief Dave Dember 

A^t Director Otto Luther 

Radio Accounts: Gimbel's,' RKO The- 
atres; Buena Vista (Walt Disney Film 
Distr.) ; A. M. Kidder & Co. (Stockholders) ; 
Stanley Warner Corp. (Cinerama) ; United 
Artists Corn.; Welter Reade (Odditorium, 
Theatres & Resiairants). 

Estimated Radio BWings: $500,000. 

TV Accounts: Effanbee Doll Corp.; Dis- 
tributors Corp. of America; RKO Theatres; 
United Artists Corp. 

Estimated TV Billings: $300,000. 



182 



# # ADVERTISING AGENCIES # # 

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GREY ADVERTISING AGENCY, INC. 

430 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-3500 

AAAA— ABP— ANPA— APA— NOAB— PPA 

Bd. Chrmn., Head Exec. Comm.. .Lawrence 

Valenstein 

President Arthur C. Fatt 

Exec. V.P., Acct. Sup Herbert D. Strauss 

V.P. & Radio-TV Dir... Alfred L. Hollender 

V.P., Radio-TV Hal Davis 

V.P., Mgr. Prod Ralph Froelich 

V.P. Media Dir E. L. Deckinger 

V.P., Radio-TV Copy 

Chief Robert Kirchbaum 

V.P., Adm. Art Dir Guy Oring 

V.P., Acct. Supvs.: Ralph Axthelm, Leroy 
Block, B. I. Brownold, Samuel Dalsimer, 
Theo. Kaufman, Joseph Lorin, Edward 
Meyer, David Rand, Edmund R. Richer, 
Jules Singer, Jerome Stolzoff, John A. 
Kuneau, Richard J. Martell. 

Radio Accounts: Esquire, Inc. (Coronet 
Magazine) ; Union Pharmaceutical Corp. 
(Inhiston) ; Anson, Inc. (Anson Men's Jew- 
elry) ; Associated Products, Inc. (Deodor- 
ant Pads) ; Mennen Co. (Mennen Baby Prod- 
ucts, Quinsana); Radio Corp. of America 
(RCA Victor Records); Gruen Watch Co.; 
Block Drug's Poligrip & Polident; National 
Broadcasting Co. 

TV Accounts: Anson, Inc. (Jewelry); As- 
sociated Products, Inc. (Deodorant Pads & 
Pipes) ; Esquire, Inc. (Coronet Magazine) ; 
Krueger Brewing Company, Inc. (Beer & 
Ale) ; The (Mennen Company (Quinsana 
Foot Powder & Mennen Baby Products) ; 
Prince Gardner (Wallets) ; Campbell Soup 
Co. (Campbell Kids) ; Jean R. Graef, Inc. 
(Girard Perregaux Watches) ; Phillips-Jones 
Corp.; Radio Corp. of America; Gruen 
Watch Co.; Block Drug's Poligrip & Poli- 
dent; National Broadcasting Co.; RCA Vic- 
tor Records. 

GRISWOLD-ESHLEMAN CO. 

1400 Terminal Towe r , Cleveland 13. O. 

Phone: TOwer 1-3232 

AAAA— ABP— ANPA— APA 

NOAB— SNPA 

President Kenneth W. Akers 

Chairman Kenneth W. Akers 

President Charles Farran 

Secretarv-Treas John F. Davis 

Media Dir T. R. Meredith 

Dir. of Radio & TV Richard Woodruff 

Radio Accounts: Fisher Bros. Co. (Retail 
Food Chain), Cleveland, O.; The Erie Rail- 
road Co. (Passenger Service), Cleveland, O.; 
Youngstown Sheet & Tube (Steel), Youngs- 
town, O.; Jenney Mfg. Co. (Gasoline & 
Oil), Boston, Mass.; Society for Savings 
(Banking Service), Cleveland; B. F. Good- 
rich Co. (Tire Division), Akron, Ohio; Cock- 
shutt Farm Equipment Co., Bellevue, Ohio. 

TV Accounts: Fisher Bros. Co. (Retail 
Food Chain), Cleveland; Society for Savings 
(Banking Service), Cleveland; Jenney Mfg. 
Co. (Gasoline & Oil), Boston, Mass.; The 



B. F. Goodrich Co. (Tires, Drugs, etc.). Ak- 
ron, Ohio; Nickles Bakery. 

IULIAN GROSS & 
ASSOCIATES, INC. 

770 Asylum Ave., Hartford 5, Conn. 
Phone: CHapel 9-8491 

Pres., Treas Julian Gross 

V.P., Gen. Mgr Erwin B. Needles 

Vice Pres Sidney Silverman 

ART GRUBER ASSOCIATES 

4401 East Lake St., Minneapolis 6, Minn. 
Phone: PA 1-1661 

President Art Gruber 

Secretary E. M. Gruber 

Vice Pres Norman Vinitsky 

Radio Accounts: Authorized TV (Televi- 
sion Service) ; Downtown Chevrolet; Mar go 
Kraft (Toys), all Minneapolis; Midway 
Chevrolet, St. Paul; O. B. Thompson Elec- 
tric; Orrin Thompson Construction Co., 
both Minneapolis. 

TV Accounts: Bowlerama, Inc. (Bowling) ; 
Downtown Chevrolet; Margo Kraft (Toys), 
all Minneapolis-St. Paul; Midway Chevrolet, 
St. Paul; Orrin Thompson Construction Co.; 
Minnesota Bowling Proporietors Assn., both 
Minneapolis. 

GUILD, BASCOM & BONFIGIX INC. 

130 Kearny St., San Francisco 8, Calif. 

Phone: YUkon 2-6040 

AAAA— ABC— ABP— ANPA 

President Walter Guild 

Bd. Chrmn David Bascom 

Exec. V.P Dante Bonfigli 

V.P., Gen. Mgr Gilbert Burton 

V.P., Secy-Treas W. I. Hoffnine, Jr. 

V.P., Media Dir Rod Macdonald 

V.P., Dir. Copy-TV Depts. . .Courtenay Moon 

V.P., Creative Dept Alex Anderson 

Branch Offices 

515 Madison Ave., New York, N. Y. 

Phone: PLaza 1-3979 

Acct. Exec .Hank Buccello 

Dir. Network Rel .Reggie Schuebel 

1750 N. Vine Capitol Tower, 

Hollywood 28, Calif. 

Phone: HO 9-8217 

Program Director Dave Fulmer 

Radio and TV Accounts: Ralston Purina 
Co., St. Louis, Mo.; The Best Foods, Inc. 
(NUCOA), New York; Skinpv Peanut But- 
ter, Alameda, Calif.; Brenst-O'-Chicken Tuna, 
Inc., San Diego, Calif.; Heidelberg Brewing 
Co., Tacoma, Wash.; Max Factor & Co. (Sof- 
Set & Dri-Mist), Los Angeles; Mother's Cake 
& Cookie Co., Oakland, Calif.; Mary Ellen's 
Distrs. (Jams & Jellies), Berkeley, Calif.; 
Clougherty Packing Co. (Farmer John Meat 
Products), Vernon, Calif. 

LAWRENCE C. GUMBINNER ADV. 
AGENCY, INC. 

655 Madison Ave.,New York 21, N. Y. 

Phone: TEmpleton 8-1717 

ABP— ANPA—ABC 

Chairman Lawrence C. Gumbinner 



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President Milton Goodman 

V.P., Radio-TV Dir Paul G. Gumbinner 

Exec. V.P. Morton Freund 

Associate Counsel L. S. Goldsmith 

VP in Chg Prod Herman Kornblum 

V.P. in Chg. Art Hershel Bramson 

Vice President Graeme Macleod 

Vice President Sumner Wyman 

Radio Accounts: American Tobacco Co. 
(Filter Tip Tareyton Cigarettes, Roi-Tan 
Cigars), New York; Bercut-Richards Packing 
Co. (Sacramento Tomato Juice), Sacramen- 
to, Calif.; Block Drug Co. (Rem Cough 
Medicine, Omega Oil, Minipoo), Jersey City, 
N. J.; Browne Vintners Co., Inc. (Cherry 
Kijafa Wine), New York; Chap Stick Co. 
(Chap Stick Lip Balm, Chap-ans Hand 
Cream) Lynchburg, Va.; Kolmer-Mareus 
(Men's Clothing), New York; Monarch 
Wine Co., Inc. (Manischewitz Wine), Brook- 
lyn, N. Y.; Q-Tips, Inc. (Sterilized Cotton 
Swabs), New York; Sutton Cosmetics, Inc. 
(Deodorant Stick), New York. 

TV Accounts: American Tobacco Co. (Fil- 
ter Tip Tareyton Cigarettes), New York; 
Block Drug Co. (Rem, Rem Rub, Minipoo), 
Jersey City, N. J.; Bourjois, Inc. (Evening 
in Paris Toiletries), New York; Monarch 
Wine Co., Inc. (Manischewitz Wine), Brook- 
lyn, N. Y.; Porter Cable Machine Co. (Port- 
able Electric Tools), Syracuse, N. Y.; Q-Tips, 
Inc. (Sterilized Cotton Swabs), New York; 
Sutton Cosmetics, Inc. (Deodorant Sticks), 
New York. 

GUNN-MEARS ADVERTISING 
AGENCY CORP. 

Times Tower, N. Y. 36, N. Y. 

Phone: BRyant 9-2900 

ANPA— APA 

President William P. Gunn 

V.P.. John J. Crimmins 

Sec'y & Treas Virginia Mears 

Art Dir. Sidney Nemirov 

Production Mgr .Louis Fillipo 

Acct. Executives William P. Gunn, 

John J. Crimmins, John A. Finneran, Den- 
nis Sullivan, Sadye Curtis, Lillian Mor- 
decai. 

Accounts: Dobbs Truss Co.; Inter-County 
Title Guaranty and Mortgage Co.; Jenkins- 
Gibson & Co.; Popular Priced Resorts Assn.; 
Romweber Furniture Co.; Wolfe, William P., 
Organization; Stephen Wise Free Synagogue; 
Zephar Mills, Inc. 

JOHN L. HALPIN, ADVERTISING 

277 State St., Schenectady 5, N. Y. 

Phone: FRanklin 2-0492 

NYCPA 

Partners. .John L. Halpin, Marion G. Halpin 

Copy Chief. S. P. Levine 

Radio Accounts: Mohawk National Bank. 

Schenectady, N. Y.; Cobleskill Agricultural 

Society, Cobleskill, N. Y.; Alvord Glove Co., 

Mayfield, N. Y. 

TV Accounts: Cobleskill Agricultural Sec, 



Cobleskill, N. Y.; Schenectady Savings & 
Loan Assn. 

HANSON, CLEM T., CO. 

1409 - 15th St., Moline, 111. 

Phone: 2-3022 

ABP— NBP— APA 

Owner, Acct. Exec Clem T. Hanson 

Prod. Mgr., Acct. Exec W. R. Lievens 

Accounts: Allen-Klapp Co. (Newspaper 
Representatives) Chicago; American Mag- 
netics Co. (Magnetic Separators) Moline, 
111.; Anthes Force Oiler Co. (Truck Safety 
Equipment) Ft. Madison, la.; Baker's Dairy, 
Moline, 111.; Blackhawk Films (Home Movie 
Films) Davenport, la.; Eastin Pictures, (Ed- 
ucational Films) Davenport, la.; H-O-N Co., 
The (Office Equipment), Muscatine, la.; 
Holst-Kakert Co. (Carpet Cleaning) Moline, 
111.; Lofgren Distributing Co. (Radio and 
TV) Moline, 111.; Moline Accessories Corp. 
(Elevator Parts) Moline, 111.; Moline Iron 
Works (Castings) Moline, 111.; Prime-Mover 
Co. (Materials Handling Equipment) Mus- 
catine, la.; Rock Island Argus (Newspaper) 
Rock Island, 111.; Stampings, Inc. (Bottled 
Gas Housings) Davenport, la.; Uptown Na- 
tional Bank, Moline, 111.; Van Vooren Prod- 
ucts (Welding Equipment) East Moline, 111.; 
Veterans Information Service, Moline, 111.; 
Station WHBF AM-FM-TV, Rock Island, 
111.; Warsaw Brewing Corp., Warsaw, 111.; 
Z-F Co. (Grease-seal and Underground 
Pumping Stations) Moline, 111. 

RALPH A. HART, ADVERTISING 

113 So. 21st St., Philadelphia 3, Pa. 
Phone: PEnnypacker 5-8477 

President Ralph A. Hart 

Art Dir. Leon Greenfield 

Prod. Mgr. Theodore Barkus 

Copy Chief Murray Firestone 

Media Dir .Vivian Friedman 

Acct. Execs R. Hart, 

T. Barkus, M. Firestone, M. Schwartz 

HART-CONWAY CO., INC. 

Triangle Bldg., Rochester 14, N. Y. 

Phone: LOcnst 3520 

ANPA— ABP— APA— NBP 

Pres., Treas H. Lyman Hart 

Sr. Vice-President Harold E. Kennedy 

Exec. Vice-President Joseph Brown 

Vice President John P. Street 

Vice-President E. Ward Phillips 

Secretary. John M. Nixon 

Account Execs H. L. Hart, 

H. E. Kennedy, J. P. Brown, J. P. Street, 
J. M. Nixon, E. W. Phillips, Peter B. Whit- 
combe, Charles R. Milne 
Production Manager. . .James V. Mannhardt 

Comptroller. A. L. Kearns 

Art Dir Arthur Sinclair 

Radio Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y.; Columbia Bkg. 
Svg. & Loan (Savings Bank), Rochester, 
N. Y.; Crescent-Puritan Laundry, Rochester, 
N. Y.; Genesee-Monroe Racing Assoc. (Har- 



184 



# # ADVERTISING AGENCIES $ $ 

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ness Racing Track), Batavia, N. Y.; Levis 
Music Stores, Rochester, N. Y.; Qualtop 
Beverage Co., Inc. (Makers of Soft Drinks), 
Rochester, N. Y.; Security Trust Co. (Bank), 
Rochester, N. Y.; Sheraton Hotel, Rochester, 
N. Y.; Boiler-Clark Inc.; (Insurance), 
Rochester, N. Y.; Rochester Hospital Service 
(Hospitalization) ; Rochester & Pittsburgh 
Coal Co. (Blue Coal Dist.), Rochester, N. Y.; 
Webaco Oil Co. (Cities Service Dist.), Web- 
ster, N. Y.; Rochester Gas & Electric Co.; 
Rochester Telephone Co.; Monroe County 
Savings Bank, Rochester, N. Y. 

TV Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y.; Crescent-Puri- 
tan Laundry, Rochester, N. Y.; Genesee-Mon- 
roe Racing Assoc. (Harness Racing Track), 
Batavia, N. Y. ; Levis Music Stores, Roches- 
ter, N. Y.; Qualtop Beverage Co., Inc. (Mak- 
ers of Soft Drinks), Rorchester, N. Y. ; 
Rochester Gas & Elec. Corp., Rochester, 
N. Y.; Security Trust Co. (Bank), Roches- 
ter, N. Y.; Columbia Savings & Loan (Sav- 
ings Bank), Rochester, N. Y.; Webco Oil 
Co., Webster, N. Y. Rochester Hospital Ser- 
vice (Hospitalization), Rochester, N. Y.; 
Monroe County Savings Bank, Rochester, 
N. Y. 

GEORGE H. HARTMAN CO. 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: ANdover 3-0130 

ABP— ANPA 

President George H. Hartman 

Exec. V. P Rowland Laughlin 

V. P., Gen. Mgr John T. Holloway 

Vice Pres Thomas Kivlan, David R. Coey, 

William H. Aaron, Robert S. Cole 

V.P., Art Dir Alfred Festen 

Secretary George H. Hartman, Jr. 

Treasurer Frank R. Hartman 

Copy Chief Thomas Whitehead 

Media Dir., Radio-TV Time 

Buyer Virginia Caldwell 

Production Mgr Philip Navigato 

Radio & TV Director John D. Berg 

Radio & TV Talent Buyer Jack Leonard 

Branch Office 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-8637 

Radio-TV Dir John Berg 

THE F. H. HAYHURST CO. LIMITED 

7 King St. E., Toronto, Ontario, Canada 
Phone: EMpire 6-0731 

President . W. P. Hayhurst 

Vice-President Geo. F. Hayhurst 

V.P H. W. E. Pepler 

V.P N. L. Drynan 

Director. D. J. Leonard 

Radio-TV Director R. D. Amos 

Asst. Dir C. M. Harrison 

Timeburyer E. Brown 

Radio Prod S. Hannah 

Branch Office 

1510 Drummond St., Montreal, Que. 

Phone: HArbour 0255 



Radio-TV Sup Mrs. D. Mathieu 

Manager J. B. Leupold 

Radio Accounts : Acousticon-Dictograph 
Co.; Elizabeth Arden of Canada Ltd.; Best 
Foods (Canadian) Ltd. (Rit Dyes, Nucoa 
Margarine); British Motor Corp. (Austin, 
Morris Cars) ; Canada Permanent Trust, 
all Toronto; Canadian Canners Ltd.; Wag- 
staffe Ltd. (Jellies, Jams, Pickles), both 
Hamilton; Dack Corp. (Shoes), Toronto; 
R. D. Fleck & Co. Ltd. (Minibrix, Slinky 
Toys), Tillsonburg; G. T. Fulford Ltd. 
(Baby's Own Tablets, French); General 
Steel Wares Ltd.; Heintzman & Co. Ltd., all 
Toronto; Walter M. Lowney Co. Ltd., Mon- 
treal; MacFeeters Creamery Ltd. (Golden 
Bar Cheese, Honey Butter), Toronto; Mon- 
treal Gazette, Montreal; Nestle (Canada) 
Ltd. (Nescafe, Nestea) ; Procter & Gamble 
Co. of Can. Ltd. (Camay) ; Province of 
Ontario (Dept. Travel & Publicity), all To- 
ronto; St. Lawrence Starch Co. Ltd. (Bee 
Hive Corn Syrup), Port Credit; Scholl Mfg. 
Co. Ltd. (Zino-Pads), Toronto; Scotch An- 
thracite Coal Co. Ltd., Montreal; Pioneer 
Feed Co. Ltd.; Smith-Corona (Canada) 
Ltd.; Toronto Real Estate Board; Warner- 
Lambert (Canada) Ltd. (Bromo-Seltzer, Lis- 
terine); E. Griffith Hughes Ltd. (Rennies 
Tablets) ; John A. Huston Co. Ltd. (Dolcin), 
all Toronto. 

TV Accounts: Canadian Canners Ltd., 
Hamilton; Carling Breweries Ltd., Brading 
Div., Toronto ; R. D. Fleck & Co. Ltd. (Mini- 
brix, SHnky Toys), Tillsonburg; Nestle 
(Canada) Ltd. (Nescafe, Nestea); Procter 
& Gamble Co. of Canada, Ltd. (Camay) ; 
Province of Ontario ( Dept. Travel & Pub- 
licity), all Toronto; St. Lawrence Starch 
Co. Ltd. (Bee Hive Corn Syrup), Port 
Credit; Smith-Corona (Canada) Ltd.; To 
ronto Real Estate Board, both Toronto 
Visking Ltd., Lindsay; Parker Pen Co. Ltd. 
Wa -ner-Lambert (Canada) Ltd. (Bromo 
Seltzer) ; Loblaw Groceterias, all Toronto 

HEINEMAN, KLEINFELD, SHAW & 
JOSEPH, INC. 

1270 Sixth Ave. 
New York 20, N. Y. 
Phone: Circle 7-7660 

President ... Mort Heineman 

Ch. of Bd., Sec. & Treas M. J. Kleinfeld 

Vire Presidents Julius Joseph Jr., 

Joseph Shaw 

Radio-TV Time Buyer. Alice Ross 

Radio-TV Prod Allen Black 

Branch Office 

532 N. Cherokee Ave„ Los Angeles, Calif. 

Phone: HOllywood 3-8892 

Manager Howard Blake 

Radio Accounts: Coty, Inc. (Cosmetics), 
New York City; Roosevelt Raceway, West- 
bury, N. Y.; (Rad, Inc. (Crystal White 
Bleach), New York. 

TV Accounts: Coty, Inc., Roosevelt Race- 
way; Rad, Inc. (Crystal White Bleach). 



185 



# * ADVERTISING AGENCIES # # 

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HERALD ADVERTISING AGENCY, 
INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-2280 

Pres., Radio Dir .M. J. Middleman 

V.P. & Art Dir Jack Warren 

V.P. & Sec'y H. M. Weiss 

Acct. Executives M. J. Middleman, 

S. T. Hunter 

Accounts: Bar-Ray Products Inc.; Barrie 
Weiss Inc.; Brown, Victor Undies, Inc.; 
Capital Cubicle Co.; Cromwell Inc.; Lantre 
Ltd.; Lightfoot Schultz Co.; Lynn Handbags, 
Inc.; O'Toole, Edward Co. Inc.; Radio Sta- 
tion WQAN, Scranton, Pa.; Scranton Times. 

AL HERR ADV. AGENCY, INC. 

225 E. Michigan St., Milwaukee 2, Wis. 

Phone: Broadway 1-2710 

AAA A— ABP— ANPA— ABC 

Pres., Acc't. Exec . .Al Herr 

Vice-President .John Rock 

Radio and TV Dir.. ............ .Pat Kocian 

Radio Accounts: Cudahy Bros. Co. (Meat 
Packer), Cudahy, Wis.; Ace Foods, Inc. 
(Restaurant & Caterers) ; John Graf Co. 
(Beverages) ; Keller's Beverage Center; 
King Braeger Chevrolet Co.; Milwaukee 
Florists Assn.; Robert A. Johnston Co. 
(Cookies, Candy, Biscuit); Marine Nat'l 
Exch. Bank; Pate Oil Co.; Sealtest Dairy 
Div.; Sealtest Ice Cream Div.; Spic & Span 
Dry Cleaners, all Milwaukee. 

Estimated Radio Billing: $65,000. 

TV Accounts: Economics Laboratory, Inc. 
(Detergent, etc.), New York; Cudahy Bros. 
Co. (Meat Packer); Marine Nat'l Exch. 
Bank; Pate Oil Co.; Robert A. Johnston Co. 
( Cookies, Candv, Biscuit ) ; Spic & Span 
Dry Cleaners, all Milwaukee. 

Estimated TV Billing: $115,000. 

HICKS & GREIST, INC. 

555 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-5600 

ABP— ANPA 

President Charles V. Skoog, Jr. 

Fxec. Vice Pres Harry L. Hicks, Jr. 

V.P., Secretary Harold Breitner 

V.P., Treasurer K. A. Hamilton 

V.P., Dir., Radio-TV. Theodore J. Grunewald 

Pub. Rel. Dir Irving S. Kogan 

Time Buyer Vincent J. Daraio, 

Radio Accounts: Dixie Cup Co. (Dixie 
Cups, Plates), Easton, Pa.; Lewyt Corp. 
(Vacuum Cleaners), Long Island City, N. Y. ; 
Sandura Co. (Sandran Floor Covering), 
Philadelphia; Stahl-Meyer, Inc. (Ferris Ham 
& Bacon, Cheezdogs), New York; The Tay- 
lor-Reed Corp. (Q-T Instant Frosting), Glen- 
brook, Conn. 

TV Accounts: Blessings, Inc. (Disposable 
Diapers), New York; Dixie Cup Co. (Dixie 
Cups, Plates), Easton, Pa.; Sandura Co. (San- 
dran Floor Covering), Philadelphia, Pa.; 
The Taylor-Reed Corp. (Cocoa Marsh, Q-T 



Instant Frosting), Glenbrook, Conn.; Walter 
H. Johnson Candy Co. (Power House Candy 
Bars), Chicago, 111. 

HILL & KNOWLTON, INC. 

150 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-5600 

ANPA 

Chairman John W. Hill 

President Bert C. Goss 

Sec, Treas Harry S. Cooper 

Art Director M. Richard Kaufmann 

Branch Office 

1000 Vermont Ave., N. W. 

Washington 5, D. C. 

Phone: STerling 3-0270 

Vice President Avery McBee 

HILTON & RIGGIO, INC. 

4 West 58th St., New York 19, N. Y. 
Phone: PLaza 1-3900 
ANPA— NBP— NOAB 

President .Peter Hilton 

Exec. V.P Robert L. Haag 

Vice Presidents James Williamson, 

John G. Jones, F. I. Cahners 

Art Director Jaibez Williams 

Time Buyer Maria Carayas 

Production Manager Daniel Casey 

Accounts: Bjelland, Chr., Co., Inc., New 
York City; Chess, Mary, Inc. (Cosmetics), 
New York City; Emerol Mfg. Co., Inc. (Mar- 
vel Mystery Oil), New York City; National 
Yeast Corp., Belleville, N. J.; Parfums 
Evyan, New York City; Vermouth Indus- 
tries of America, Inc., New York City. 

HOAG & PROVANDIE, INC. 

136 Federal St., Boston 10, Mass. 

Phone: Hancock 6-8580 

ABP— ANPA— APA—AAAN—AAAA 

President Paul Provandie 

Treasurer Myron Eastwood, Jr. 

Vice-President Wm. Van N. Washburn 

Exec. Vice-President Langley C. Keyes 

Production Mgr A. S. Murdv, Jr. 

Art Director Donald E. Clark 

Copy Director Daryl Bach 

Accounts: Carter's Ink Co.; Diamond 
Spring Brewery, Inc.; General Electric Ap- 
pliances Inc.; General Ice Cream Corp.; 
New England Trust Co.; Radio Station 
WHDH, Boston; Swift & Co.: LaTouraine 
Coffee Co., Boston; New England Bakery, 
Pawtueket, R. I.; WHDH-TV, Boston. 

HONIG-COOPER & MINER 

1275 Columbus Ave., San Francisco 11, Calif. 

Phone: OR 3-4469 

AAAA— ABC— ABP— ANPA 

President Louis Honig 

Sr. V.P John C. Morse 

Sr. V.P Warren Kraft, Sr. 

Sec.-Treas John W. Davis 

1st V.P Fred Glauser 



186 



# $ ADVERTISING AGENCIES # # 

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Vice-Presidents Eric Be'lingall, 

Ted Krough, Robert Haumesser, I. M. 
Greer, Hildred Sanders, Richard Glover, 
Andrew Carpenter, Arthur Trask, Fred 
Kaplan 

Media Dir J. W. Davis 

Time Buyer Clarice McCreary 

Branch Offices 

Tower Bldg., Seattle 1, Wash. 

Phone: MA 1801 

V.P W. E. Kraft 

6399 Wilshire Blvd., Los Angeles. Calif. 
Phone: WE 8-2431 

V.P K. D. Stewart, Jr. 

Radio Accounts: Langendorf United Bak- 
eries (Butternut Bread); Italian Swiss Col- 
ony (Wines); Wells Fargo Bank; Denalan 
Co. ( Dental Plate Cleaners ) ; Yellow Cab 
Co., all San Francisco; Clorox Co., Oakland, 
Calif. 

TV Accounts: The Clorox Co.; C & H 
Sugar Refining Corp.; Langendorf United 
Bakeries (Butternut Bread); S & W Fine 
Foods, Inc.; Italian Swiss Colony (Wines); 
Star-Kist Foods, Inc. (Tuna Products); Avo- 
set Co. (Qwip); Leslie Salt Co., all San 
Francisco; Gambarelli & Davitto (G & D 
Vermouth & Wines), New York. 

Former Miner Co. Accts: American Beauty 
Macaroni; Bu-Tay Products, Ltd. (Rain 
Drops, George, Diaper Sweet) ; Thrifty Drug 
Stores, Inc. (Drug Store Chain); Clifton's 
Cafeterias; Green Spot, Inc. (Orange 
Drink); Interstate Bakeries Corp. (Bread); 
Von's Grocery Co. (Supermarket); Kerr 
Glass Corp. (Canning Equipment); Santa 
Fe Vintage (Wines); Luer Packing Co. 
(Meats); James O. Welch Co. (Candy); 
Hoffman TV (Television Sets), all Los 
Angeles. 

HORAN-DAUGHERTY INC. 

8012 Bonhomme, St. Louis 5, Mo. 
Phone: VOlunteer 34524 

President Joseph J. Ho an 

Exec. V.P Robert O. Scott 

Vice Pres Jim Daugherty 

Art Dir James W. Duke 

Secretary Marv E. Johnson 

Radio-TV Dir Barbara Block 

Radio-TV Accounts: Falls City Brewing 
Co. (Falls City Beer), Louisville, Ky.; Pepsi- 
Cola Bottlers of St. Louis, Inc.; Vi-Jon Lab- 
oratories, Inc. (Antiseptic Mouth Wash, Gar- 
gle, Hand Lotion), St. Louis. 

HOUCK & COMPANY, INC.— 
ADVERTISING 

2013 S. Jefferson St.. Roanoke 16, Va. 

Phone: 2-3411 

ABP— ANPA— APA— SNPA 

President C. B. Houck 

V.P., Radio-TV Dir William B. Houck 

Secretary Kathryn H. Ferguson 

Art Director Edwin R. Deady 

Production Mgr W. Leon Mitchell 



Radio Accounts: Crowgey Sausage Com 
pany (Meat Products), Kellysville, W. Va.; 
State-Planters Bank & Trust Co. (Financial 
Institution), Richmond, Va. 

BRYAN HOUSTON, INC. 

730 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7-6400 
ABP— ANPA— AAAA 

Chairman of Board Bryan Houston 

President Wm. R. Hillenbrand 

V.P. Dir. Mchdse Patrick Gorman 

V.P. Dir., Art Stanley Freeman 

V.P., Creative Dir Donald E. Jordan 

V.P., Prod. Mgr Samuel H. Weber 

V.P. Dir. Research Frederick L. Ryner 

V.P. Dir. Radio-TV Wm. B. Templeton 

Mgr., Radio-TV Jules Bundgus 

Ex. Prod., Film Com'l C. Kulesza 

Radio Accounts: Colgate-Palmolive Co. 
(Ajax, Cashmere Bouquet Soap) ; Nestle 
Company (Nescafe Instant Coffee); White- 
hall Pharmaceutical Co. (Daistan). 

TV Accounts: Colgate-Palmolive Co. 
(Ajax; Cashmere Bouquet Soap) ; Nestle Co. 
(Nescafe Instant Coffee); Whitehall (Dris- 
tan) ; Heublein (Maypo Cereal, Maltex Ce- 
real) ; J. P. Stevens (Fibre Glass Product). 

CHARLES W. HOYT CO., INC. 

380 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-2000 

ANPA— APA— NBP— ABC—NOAB— AAAA 

President Everett W. Hoyt 

Chairman of Bd Winthrop Hoyt 

Vice Presidents A. W. Fargo, 

John D. Lucas, R. W. Mickam, E. T. Nettle- 
ton, Richard G. Pratt 

Secretary James R. Roberts 

Treasurer F. J. Becker 

V.P., Dir. Radio-TV W. P. Smith 

V.P., Research Peter H. Nicholas 

Branch Office 
Chamber of Commerce Bldg., Miami 32, Fla. 
Phone: FR 1-2165 

V.P. & Mgr .John R. McAltee 

Radio Accounts: American Home Foods, 
Inc. (Geo. Washington's Instant Coffee), 
New York, N. Y.; Arnold Bakers, Port Ches- 
ter, N. Y. ; South African Rock Lobster 
Assn.; Blueberry Cooperative Assn. (Tru-Blu 
Blueberries), New Lisbon, N. J.; Brock- 
Hall Dairy Co., Hamden, Conn.; New York 
& New England Apple Inst., Kingston, 
N. Y.; Colgate Palmolive Co. (Kirkman 
Detergent), Jersey City, N. J.; Charles 
Gulden, Inc. (Gulden's Mustard), New York, 
N. Y.; Monticello Drug Co., (666 Products), 
Jacksonville, Fla.; Keyes Fibre Co. (Royal 
Chi-net Paper Plates), Waterville, Maine; 
Michigan Blueberry Growers Assn. (Great 
Lakes Blueberries), South Haven, Mich.; 
Chas. B. Knox Gelatine Co., Inc. (Knox Gela- 
tine), Johnstown, N. Y.; Merck & Co., Inc., 
Rahway, N. J. 

TV Accounts: American Home Foods, 
(Geo. Washington's Instant Coffee), New 
York, N. Y.; Arnold Bakers, Port Chester, 



187 



# $ ADVERTISING AGENCIES # # 

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N. Y.; South African Rock Lobster Assn., 
New York, N. Y. ; Blueberry Cooperative 
Assn., (Tru-Blu Blueberries), New Lis- 
bon, N. J.; Merck & Co., Inc., Rahway, 
N. J.; Milton Bradley Co. (Toys & 
Games), Springfield, Mass.; Mail Pouch To- 
bacco Co. (Kentucky Club Pipe Tobacco), 
Wheeling, W. Va. ; Brazil Nut Advertising 
Fund, New York, N. Y.; Brock-Hall Dairy, 
Hamden, Conn.; Keyes Fibre Co. (Royal 
Chi-net Paper Plates), New York, N. Y.; 
Charles Gulden, Tnc. (Gulden's Mustard), 
New York, N. Y. 

H. B. HUMPHREY, ALLEY & 
RICHARDS, INC. 

370 Lexington Ave., New York 17, N. Y. 
Phone: LExington 2-3020 
AAAA— ABP— ANPA 

Chrm. of Board Richard S. Humphrey 

President Deane Uptegrove 

V.P., Media Dir., Secy... Harry M. Billerbeck 

V.P., Radio-TV Dir Ransom P. Dunnell 

V. P., Marketing Emmett Faison 

Branch Office 

1235 Statler Bldg., Boston 16, Mass. 

Phone: Liberty 2-6100 

Vice President James S. Hauck 

Radio Accounts: John H. Breck, Inc. 
(Breck Hair Set Mist), Springfield, Mass.; 
General Telephone Directory Co. (Yellow 
Pages), Des Plaines, 111.; Kendall Mills 
(Curity Nursery Products, Dish Towels, Milk 
Filter), Walpole, Mass.; Lea & Perrins, Inc. 
(Worcestershire Sauce), New York. 

TV Accounts: John H. Breck, Inc. (Breck 
Inc. (Breck Hair Set Mist), Springfield, 
Mass.; Bird & Son, Inc. (Floor Covering & 
Roofing), E. Walpole, Mass.; General Tele- 
phone Directory Co. (Yellow Pages), Des 
Plaines, 111.; Lea & Perrins, Inc. (Worces- 
tershire Sauce), New York. 

HUTCHINS ADVERTISING CO., INC. 

42 East Ave.. Rochester 4, N. Y. 

Phone: HAmilton 6-1160 

APA— ANPA— PPA— ABP— NOAB 

Director Frank A. Hutchins 

Director F. Irving Hutchins 

President Frank M. Hutchins 

Vice-Presidents John P. McCarthy, 

William F. Lacey, Homer C. Scheck 

Branch Office 

33-35 Hayden St., Toronto, Ont., Canada 

Phone: Kingsdale 6661 

Manager William Bounsall 

Radio Accounts: E. E. Bausch & Son Co., 
Beaucaire, Inc., Empire State Pickling, Howe 
& Bassett Co., Hub Oil Co., Langie Fuel 
Service Inc., Lincoln Rochester Trust Co., 
McCurdy & Co., Music Lovers Shoppe, 
Rittenhouse Co., Inc., E. J. Scheer, Inc., 
Schuler Potato Chip Co., Scrantom's Book 
and Stationery Co., Waldert Optical Co.. 
Inc.; Rochester Savings Bank; Staub-Beck's, 
Inc. 

TV Accounts: Lincoln Rochester Trust 
Co., Schuler Potato Chips; Empire State 



Pickling Co., Langie Fuel Service; Rochester 
Savings Bank; Staub-Beck's, Inc. 

JESSOP ADVERTISING CO., INC. 

85 W. State St., Akron 8, Ohio 
Phone: FRanklin 6-2169 

President, Treas G. J. Cobak 

Vice Pres F. M. Cobak 

Radio & TV Director P. W. Mesner 

Secretary R. D. Moss 

Radio-TV Time Buyer S. M. Dronick 

Media Dir A. R. Conte 

JOHNSTON, FRANK B. ADV., INC. 

117 Liberty St., New York 6, N. Y. 

Phone: BArclay 7-3337 

APA— ANPA 

President F. B. Johnston 

Secy Wesley Edson 

Art Dir., Prod. Mgr John Inglehart 

Acct. Execs Morton S. Krieger, 

John Caruso, Harry Carter 

RALPH H, JONES COMPANY 

3100 Carew Tower, Cincinnati 2, 0. 

Phone: GArfield 2300 

AAAA— NOAB— APA— PPA— NBP 

ABP— ANPA 

Pres. & Treas. CM. Robertson, Jr. 

Exec. Vice-Pres Stanley A. Wilier 

Vice-President ...James M. Nelson 

Space Buyer Maurice Oshry 

Radio-TV Director Ann Smith 

Radio, TV Time Buyers Betty Derie, 

Eula Reggin 

Film Buyer Jan Lattier 

Branch Office 

580 Fifth Ave., New York 36, N. Y. 

Phone: PLaza 7-4600 

Mgr H. S. Lenz 

KAL, EHRLICH & MERRICK 
ADVERTISING, INC. 

314 Star Bldg., Washington 4, D. C. 

Phone: EXecutive 3-3700 

ANPA 

Chrmn. of Board Norman C. Kal 

President Harry L. Merrick 

Exec. V. P Alvin Q. Ehrlich 

V.P., Secretary Bernard R. Linkins 

Radio-TV Dir David P. Thomas 

Radio-TV Time Buyer Nella Manes 

KAMIN ADVERTISING AGCY. 

605 McGowen, Houston 6, Texas 

Phone: JAckson 6-1181 

AAAA 

President Lester Kamin 

Exec. VjP B. L. Blumberg 

Production Mgr Bill Sims 

Comptroller Irving L. Samuels 

Acct. Executives Sig Smith, 

Rita Sullivan, Carl Brown 

LAWRENCE KANE & ARTLEY, INC. 

405 Park Ave., New York 22, N. Y. 

Phone: PLaza 1-4120 

ANPA— ABP 



188 



* # ADVERTISING AGENCIES * # 

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President Lawrence Kane 

V.P., Mdsg. Dir Eugene J. Cohn 

V.P., Copy Dir Marvin D. Richwald 

V.P Alvin Gardner 

Art Director Norman Brenner 

Media Director Rowena Pearl 

Research Dir Esther Goldstein 

H. W. KASTOR & SONS ADV. CO. 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: CEntral 6-5331 

ABC— ANPA— APA— NOAB 

President A. G. Kastor 

V.P. & Gen. Mgr Marvin Harms 

Vice-President Herman Kastor 

Vice Pres John T. Urice 

V.P. & Copy Chief Ashley Belbin 

Media Dir Harvey Mann 

V.P., Radio-TV James H. West 

Radio and TV Accounts: International 
Milling Co. (Robin Hood Flour), Union 
Starch & Refining Co. (Reddi Starch), 
Orange Crush Co.; Campana Corp. (Ban- 
tron). 

KASTOR, FARRELL, CHESLEY & 
CLIFFORD, INC. 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 1-1400 
ANPA— NOAB— APA 

Chairman H. Kastor Kahn 

Chmn. Exec. Comm. . . Willoughby S. Chesley 

President C. E. J. Clifford 

V.P., Media Dir Jack B. Peters 

Sr., V.P L. G. Whitebrook 

Radio, TV Dir H. B. Walsh 

Radio-TV Creative Dir Thomas Gad 

Radio Accounts: Hickok Mfg. Co., Roches- 
ter, N. Y. 

TV Account: Hickok Mfg. Co., Rochester, 
N. Y. 

THE BENJAMIN KATZ AGENCY 

1820 Spruce St., Philadelphia 3, Pa. 
Phone KIngsley 6-0803 

President Benjamin J. Katz 

Prod. Mgr Philip L. Winson 

Media Dir Alice M. Miller 

Publicity Mgr William Becker 

Research Mgr Rose Kibrick Katz 

Radio-TV Dir Leonard B. Stevens 

Acct. Execs B. J. Katz, P. L. Winson, 

S. Strassler 

JOSEPH KATZ CO. 

10 West Chase St., Baltimore 1, Md. 

Phone: LE 9-1500 

AAAA— ANPA— ABP 

Bd. Chairman, Pres Joseph Katz 

Sr. V.P H. W. Bennett, Jr. 

V.P. & Treas C. M. Harrison 

Time & Space Buyer. .Geraldine Rutkowski 

Media Director Jean Mitchell Bloch 

Vice-Pres., Gen. Mgr Stanley Blumberg 

Radio-TV Dir James Miller 

Branch Office 
Amoco Bldg., 555 Fifth Ave., New York, N. Y. 

Phone: MUrray Hill 7-0250 
Exec. Vice Pres Harry Kullen 



V.P. Marketing C. W. Shugert 

V.P.s W. Linn, S. Loewenberg 

V.P. & Radio-TV Dir Robert G. Swan 

Radio-TV Dir Alice Polver 

Radio Accounts: American Oil Co. (Amo- 
co-Gas), New York, N. Y.; Charles Antell, 
Inc. (Charles Antell Formula 9, Shampoo, 
Hair Spray), Baltimore, Md. ; Gibbs & 
Co., Inc. (Gibbs Pork & Beans, Catsup, 
Canned Vegetables), Baltimore; Madera 
Bonded Wine & Liquor Co. (Madera & Mt. 
Zion Wines) Baltimore. 

TV Accounts: American Oil Co. (Amoco- 
Gas), New York, N. Y.; Charles Antell, Inc. 
( Charles Antell Formula 9, Shampoo, Hair 
Spray), Baltimore; Eastern Venetian Blind 
Co., Baltimore; Eastern Venetian Blind Co., 
Baltimore; Gibbs & Co., Inc. (Pork & Beans, 
Catsup, Canned Vegetables), Baltimore; 
Madera Bonded Wine & Liquor Co. (Madera 
& Mt. Zion Wines), Baltimore; Radio Sta- 
tion WITH, Baltimore, Md.; WLEE, Rich- 
mond, Va.; WWDC, Washington, D. C; 
WXEX-TV, Richmond-Petersburg, Va. 

HENRY J. KAUFMAN & 
ASSOCIATES 

1419 H St., N.W., Washington 5, D. C. 

Phone: District 7-7400 

ABP— ANPA— AFA 

General Manager Henry J. Kaufman 

Radio-TV Director Jeffrey A. Abel 

Film Buyer Robert S. Maurer 

Writers Louise Coble. Roberta Koehler 

KEELOR & STTTES CO. 

5001 Carew Tower, Cincinnati 2, Ohio 
Phone: Parkway 1310 

Chairman of Board P. R. Hume 

President J. T. Nolan, Jr. 

Secretary H. J. Darby 

V.P., Radio-TV Director A.A. Radkey 

KEILSON CO. 

117 W. 46th St., New York 36, N. Y. 
Phone: JUdson 2-1797 

President Meyer Keilson 

Sec'y.-Treas P. Keilson 

Scripts & Commercials Janet Sternberg 

Media Dir Phyllis Pion 

DON KEMPER COMPANY, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-6746 

AAAA— ABP— ANPA 

Chrmn. of Bd Clyde M. Joyce 

President Don H. Kemper 

Vice Pres Robert A. Hilton 

Media Dir.. Treas J. Alden Joice 

Creative Dir Ted C. Carlon 

Offices 

850 S. Patterson Blvd., Dayton 2. Ohio 

Phone: Adams 6216 

President Don H. Kemper 

V.P James D. Parker 

350 Fifth Ave., New York 1, N. Y. 

Phone: LAckawanna 4-7730 

V.P John Malone, Jr, 



189 



# 9 ADVERTISING AGENCIES # $ 

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Radio Accounts: Hasbrook Construction 
Co., Inc., Arlington Heights, 111.; Trylon 
Products Corp. (Cosmetics, Bath Oils, Bub- 
ble Bath, Dog Shampoo), Chicago, 111.; 
Planters Nut & Chocolate Co., New York. 

TV Accounts: Trylon Products Corp. (Cos- 
metics, Bath Oils, Bubble Bath, Dog Sham- 
poo), Chicago, 111.; Planters Nut & Choco- 
late Co., Wilkes-Barre, Pa. 

KENNEDY-HANNAFORD, INC. 

1322 Webster St., Oakland 12, Calif. 
Phone: TErnplebar 6-2582 

Owner Helen A. Kennedy 

V.P Peter D. Hannaford 

Director Mary H. Falls 

Radio Accounts: First Savings & Loan 
Association; Prudential Realty & Finance 
Co.; Golden West Savings & Loan Assn.; 
Griffin Crafts Supplies. 

KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: MU 8-5700 

AAAA— ABP— ANPA— PPA— ABC 

NOAB— APA 

President. William B. Lewis 

Chrmn. of Bd Edwin Cox 

Sr. V.P., Corporate Service, 

Treas David C. Stewart 

Sr. V.P. Acct. Mgt Don Miller 

Sr. V.P. Ace. Mgt Anderson Hewitt 

Sr. V.P. Creative Services. .. .Barrett Brady 

Vice Presidents Garth Montgomery, 

E. W. Newsom, William Green, Donald 
Maggini, Douglas Coyle, George Oswald, 
Norman Bertels, Robert Barker, William 
King, Budd Hemmick, William Rienecke, 
Frederic Flanagan, Sidney Silleek, Donald 
M. Smith, Jr., Joseph Lieb, John Soughan, 
Douglas Keys, William Weber, Robert 
Shirey, Stephens Dietz. Clinton Wheeler, 
Jr., Kevin Kennedy, L. Dickson Griffith, 
Samuel Alter, Edward Mante, Gerald Link, 
Lester Swenson, Robert Young, Alvin N. 
Sarasohn, Don O'Leary, J. Clarke Matti- 
more, W. Denning Harvey, James A. Dear- 
born, Bud Sherak, F. J. Hennessy, Alfred 
Tennyson, Howard Wilson, Philip Kenney, 
Robert Pasch, A. Combrinck-Graham, John 
Keeshan, William Martin, Louis Nicholaus, 
Richard O'Reilly, Jack Petterson, C. Stuart 
Siebert. 

Art Manager Gerald Link 

V.P., Media Dir Joseph P. Braun 

V.P., Dir. of Radio-TV J. S. Bealle 

Sr. V.P., Mktg. Services G. Maxwell Ule 

Branch Offices 

645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 5-0300 

Vice Pres., Mgr David Gillespie 

620 Market St., San Francisco 
Phone: EXbrook 7-0900 

Mgr., Vice Pres Sydney G. Walton 

321 Bloor St., E., Toronto, Ont. 

Phone: WAlnut 4-9531 

550 Sherbrooke W., Mont., Que. 

Phone: PLateau 2534 



Mgr., Vice Pres George B. Macgillivray 

(Mont., Tor.) 

Kenyon & Eckhardt De Mexico, S. A. 

Avenida Insurgentess Sur 

102 Mexico, D. F. 

Phone: 11-81-73 

Mgr Burt S. Avedon 

Equitable Bldg., Hollywood 28, Calif. 
Phone: HO: 3-2101 

V.P., Mgr Jack Runyon 

795 Peachtree St. N. E., Atlanta 3, Ga. 

Phone: TRinity 5-7761 

334 Boylston St., Boston, Mass. 

Phone: COpley 7-8550 

V.P., Mgr Frank S. Christian 

V.P., Mgr John Shannon 

221 N. LaSalle St., Chicago, 111. 
Financial 6-4020 

V.P., Mgr Robert Burton 

Radio Accounts: Ford Motor Co. (Institu- 
tional), Dearborn, Mich.; Chase Manhattan 
Bank; Radio Corp. of America (RCA Insitu- 
tional Advertising ) ; Pepsi Cola ; Lever 
Brothers ( Spry, Praise ) ; National Biscuit 
Co. 100% Bran, Shredded Wheat, Pal Dog 
Foods ) ; Lincoln-Mercury Dealer Associa- 
tions (Mercury Car) ; Harold F. Ritchie Co.; 
Quaker State (Motor Oils, Lubricants). 

TV Accounts: Same as above with the ex- 
ception of Quaker State ; Chase Bank. 

J. M. KESSLINGER & ASSOCIATES 

37 Saybrook Place, Newark 2, N. J. 

Phone: MArket 3-0007 

ANPA— APA— NBP 

Owner, Pres J. M. Kesslinger 

Media Director H. C. R. Kesslinger 

Research Director Mitchell Krauss 

Account Executives Joseph M. Dietz, 

Morton Howard Roth, Paul Weisman 
Radio Accounts: Guardian Life Insurance 
Co., New York City; O. E. Linck Co. (Agri- 
cultural Prods.) Clifton, N. J.; Quickee 
Products, Inc. (Hand Cleaner) Yonkers, N.Y. 

KETCHUM, MacLEOD & GROVE, 
INC. 

411 Seventh Ave., Pittsburgh 19, Pa. 
Phone: COurt 1-5100 
AAAA— ABP— ANPA 

President George Ketchum 

Exec. V.P., Administration. . .W. S. Redpath 

Exec. V.P., Service E. T. Parrack 

V.P., Radio & TV Dir. . .Edgar J. Donaldson 

Feature Film Buyer Donald L. Fox 

Radio-TV Producers William B. Kroske, 

Norton T. Gretzler, Warren C. Rossell 

Branch Offices 

155 E. 44th St., New York, N. Y. 

Phone: MUrray Hill 7-5640 

Assoc. Dir. Radio-TV. . .Edmund Anderson 

8 E. Long St., Columbus 5, Ohio 

Phone: CApital 4-9632 

Radio-TV Producer Wm. O. Burchinal 

Radio Accounts: Braun Baking Co., Pitts- 
burgh; Chevrolet Dealers, Maryland, Vir- 
ginia Zones; Dairymens Cooperative Sales 
Assn., Pittsburgh; East Ohio Gas Co., Cleve- 



190 



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ADVERTISING AGENCIES 



# * 



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Media M. Peterson 

Radio-TV Time Buyer B. Reid 

Prod. Mgr. Joseph Kiebrick 

Branch Offices 
520 N. Michigan Ave., Chicago 11, 111. 

Phone: Michigan 2-0300 

638 S. Van Ness St., Los Angeles 5, Cal. 

Phone: DUnkirk 7-7305 

405 Montgomery St., San Francisco 4, Cal. 

Phone: EXhrook 2-6275 

President Alfred Ducato 

Radio Accounts: Brondow Inc. (Breath O' 

Pine), Mt. Vernon, N. Y.; Firth Carpet Co., 

TV Accounts: Firth Carpet Co., N.Y.C. 



land; Hospital Service Assn., Manufacturers 
Light & Heat Co., Natural Gas Companies, 
Peoples Gas Co., Rieck Dairy Co., Vimco 
Macaroni Co., Westinghouse Electric Corp., 
Aluminum Co. of America, Pittsburgh Brew- 
ing Co., Thorofare Markets, Inc., Westing- 
house Broadcasting Co., all Pittsburgh, Pa.; 
Peoples 1st Nat. Bank & Trust Co.; Ohio 
Fuel Gas Co.; Calgon, Inc. 

Television Accounts: Aluminum Co. of 
America, Braun Baking Co., Calgon, Inc., 
Dairymens Cooperative Sales Assn., Fidelity 
Trust Co., Manufacturers Light & Heat Co., 
Natural Gas Companies, Peoples First Nat'l. 
Bank & Trust Co., Thorofare Markets, Inc., 
Westinghouse Electric Corp., all of Pitts- 
burgh; East Ohio Gas Co., Cleveland; Ohio 
Fuel Gas Co., Columbus, Ohio; Hope Natu- 
ral Gas Co.; United Fuel Gas Co.; Westing- 
house Bcstg. Co. 

KEYES, MADDEN & JONES, INC. 

(Div. of Russel M. Seeds Co., Inc.) 

919 No. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 3-2133 

ANPA— APA— NBP— NOAB 

Chrmn. of Bd Freeman Keyes 

President Edward D. Madden 

Exec. Vice Pres Howard A. Jones 

Sr. Vice Presidents. .Harry B. Goldsmith, Jr., 
E. Dean Landis, David H. Halpern (N. Y.) 

V.P., Mktg. & Mdsg Fred Willson 

V.P., Radio-TV Russell B. Young 

V.P., Research Dr. Jay S. Niefeld 

V.P., Art (N. Y.) Charles Chappell 

Time Buyer Merle Myers 

Branch Offices 

4 W. 58th St., New York 19, N. Y. 

Phone: PLaza 5-1900 

Sr. V.P., Gen. Mgr David H. Halpern 

121 Monument Circle, Indianapolis 9, Ind. 
MElrose 5-1361 

Manager Paul Richie 

418 S. Robertson Blvd., Los Angeles, Calif. 
Phone: CRestview 4-7613 

Manager Lou Place 

Radio Accounts: Fendrich Inc. (La Fend- 
rich & Chas. Denby Cigars), Evansville, Ind.; 
C. H. Wallerich Co. (Chrysler & Plymouth 
Distributors), Indianapolis, Ind.; Pinex 
Company (Cough Syrup & Pabasone), Fort 
Wayne, Ind.; Bond Clothes, New York. 

TV Accounts: Brown & Williamson To- 
bacco Corp. (Raleigh Cigarettes), Louisville 
1, Ky.; Pinex Company (Cough Syrup), 
Fort Wayne, Ind.; W. A. Sheaffer Pen Com- 
pany, Fort Madison, Iowa; Elgin American, 
Division of Illinois Watch Company (Com- 
Pacts, pearls, etc.), Elgin, 111.; Bond Clothes, 
New York. 

ABBOTT KIMBALL CO., INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7800 

AAAA— ABP— ANPA— APA— NOAB 

President Abbott Kimball 

V.P Lawrence D. Reedy 

Chrm. Plans Board, V.P.....H. B. LeQuatte 
Vice Pres , , Gladys Church 



LEW KING, VEHON & WOLF 

2nd Ave. & Adams, Phoenix, Ariz. 
Phone: ALpine 4-5548 

President Lew King 

Vice Pres., Sec'y. .S. E. Vehon 

Treasurer George J. Wolf 

Radio-TV Dir Jack Beveridge 

Copy Chief. James Silvius 

Radio Accounts: Associated Dairy Prod- 
ucts (Webster's Dairy) Glendale, Ariz.; 
Economy Finance (Finance & Loan) Phoe- 
nix, Ariz.; Desert Enterprises (Hotels & Mo- 
tels) Phoenix, Ariz. 

TV Accounts: Associated Dairy Products 
(Webster's Dairy) Glendale, Ariz.; J. J. 
Newberry (Variety Store), Economy Finance 
Co. (Loans), all Phoenix, Ariz. 

KIRCHER, HELTON & COLLETT 

2600 Far Hills Ave., Dayton 9, Ohio 

Phone: WAlnut 3191 

AAAA— ABP 

Pres.. .Ralf C. Kircher 

Vice-Presidents. ... . . .James M. Hadley, 

Norman Van Zant, Jack J. Westerman 

Exec. V.P.. Watson B. Meitoalf 

Treas. & Dir. Prod. ...... . .Carter B. Helton 

Art Director. .............. L. E. Brinkman 

Production Manager T. Gerald Moon 

Secretary. ...................... R. L. Mills 

Asst. Treas George E. Nunn 

Media Dir.. John J. Manning 

Radio & TV Dir.. ........ . .Donald R. Lyons 

Dir. Asst Elizabeth Butler 

Radio Accounts: Gem City Savings Assn., 
The Rike-Kumler Co. (Department Store). 
Lowe Brothers Paint Store, Good House- 
keeping Shop, all Dayton, Ohio; F. N. John- 
son Co. (Food Dist.), Biltmore Hotel, Lowe 
Bros. Co. (Paints), Gem City Ice Cream. 

TV Accounts: Gem City Savings Assn., 
The Rike-Kumler Co., Good Housekeeping 
Shop, Gem City Ice Cream Co., WHIO-TV, 
Biltmore Hotel, F. N. Johnson Co., all Day- 
ton, Ohio. 

Estimated Radio & TV Billings: $105,000. 

KIRKLAND-WHITE & SCHELL ADV. 

101 Marietta St., Atlanta 3, Ga. 

Phone: JAckson 4-3682 

APA— SNPA— ANPA— NBP— NOAB 

Partners. .... ...... .J. A. Kirklaiad, 

Frank W. White, James B. Scheil 



191 



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ADVERTISING AGENCIES 



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Production Manager T. J. Majors 

Copy Chief Janet Foster 

Accounts: Radio Station WSB, Atlanta, Ga. 

PHILIP KLEIN ADV., INC. 

Penn Square Bldg., Philadelphia 2, Pa. 

Phone: RI 6-7070 

ANPA— APA— NBP 

Chairman Philip Klein 

President Morton A. Koghland 

Sec'y, Treas Herbert Ringold 

Art Dir Bert Greenspan 

Copy Chief Milton Feldman 

TV Time Buyer. Radio Dir.... Paul Philips 

Media Dir Joanna Sealove 

Pub. Dir Henry Klein 

Acct. Executives Philip Klein, 

Morton Koshland, Herbert Ringold, Har- 
old Gilbert 

Accounts: Admiral Travel Service; Alex- 
ander Young Distilling Co., American 
Friends Service Committee; Art Alliance; 
Atlas Import & Export Co.; Buten, M., & 
Sons; Co.; Chaim Solomon Cemetery; Dis- 
tillers Warehousing Co.; Frankford Grocers; 
Goldban Pharmacal Co.; Gorson, George; 
Herbach & Rademan; Industrial Trust Co.; 
Jacquin, Charles, et Cie; Junto (Adult Ed- 
ucation School); King David Cemetery; 
Levine, Joseph; Lionel Friedman Inc.; 
Luria Brothers & Co. Inc.; Mifflin Chemical 
Co.; National Mental Health Foundation, 
Inc.; Oleen Shampoo Co.; Olive Products 
Co.; Price, Charles Morris, School of Ad- 
vertising; Professional Products Inc.; Puri- 
tan Stationery Co.; Reed, William A. Co.; 
Shaffer Food Stores; Sixty-Ninth St. Busi- 
nessmen's Assn.; Snellenburg, N.; Society 
of Industrial Realtors; Stonhard Co.; Sun 
Ray Drug Stores; Wirkman Emanuel; 
Young, Alexander. 

WALTER J. KLEIN CO. 

1214 Elizabeth Ave., Charlotte 4, N. C. 

Phone: FR 7-1646 

ABP— ANPA— APA— SNPA 

Owner Walter J. Klein 

Radio-TV Dir Alan Burke 

Photography Dir W. Lineberger 

Acct. Execs Charles L. Moss, Robert N. 

Buckler, Guy Zwahlen 

Branch Offices 

17 E. 45th St., New York 17, N. Y. 

Phone: MUrray Hill 7-8351 

Mgr Charles J. Basch HI 

1110 E. Franklin Extension, Chapel Hill, N. C. 
Phone: 8-5675 

Chief Exec Guy Zwahlen 

602 W. Morgan St., Raleigh, N. C. 
Phone: TEmple 4-2379 

Mgr A. M. Hugheyl 

Radio Accounts: Jesse Jones Sausage Co. 
(Meat Products) Raleigh, N. C. & Danville, 
Va.; Maola Milk & Ice Co. (Dairy Products) 
New Bern, N. C; M & J Finance Corp. (Auto 
Finance) Offices in N. C. & S. C; Roberson's 
BIG Beverages (Soft Drinks) Washington, 
N. C; Southern Appliances, Inc. (Major Ap- 



pliances) Charlotte, N. C; Station WRAL- 
TV, Raleigh, N. C; Tall Fashions (Ladies 
Ready.to-Wear Chain) Washington, D. C; 
Pilot Life Insurance Co. (Multiple-Line In- 
surance) Greensboro, N. C; Textile Workers 
Union of America (Trades Union) New 
York, N. Y. 

TV Accounts: Jesse Jones Sausage Co. 
(Meat Products) Raleigh, N. C. & Danville, 
Va.; Jewel Box Associates (Jewelry Store 
Chain), Greensboro, N. C; Maola Milk & Ice 
Cream Co. (Dairy Products) New Bern, 
N. C; American Hardware & Equip. Co. 
(Hardware & Housewares) Charlotte, N. C; 
Carolina Power & Light Co. (Public Utili- 
ties) Raleigh & Asheville, N. C; Belk's De- 
partment Stores (Department Store Ass'n.) 
Charlotte, N. C; Thomas & Howard (Food 
Products) Charleston, S. C; Blue Magic, Inc. 
(Easy Monday Starch) Bryn Mawr, Pa.; 
United Dairies (Dairy Products) Gastonia, 
Shelby, Statesville, Concord, N. C; Chimney 
Rork Park (Attraction) Chimney Rock, 
N. C; Southern Appliances, Inc. (Major Ap- 
pliances) Charlotte, N. C; Eckerd's Drugs, 
Inc. (Drug Store Chain) Charlotte, N. C; 
Walker-Martin (Major Appliances) Raleigh, 
N. C; J. I. Case Co. (Farm Machinery) Char- 
lotte, N. C; York Drug Co. (Kennedy's Mix- 
ture) York, S. C; Suburban Rulane Gas Co. 
(Public Utilities) Charlotte, N. C; North 
Carolina Dairy Products Ass'n. (Trade 
Ass'n.) Raleigh, N. C; Marnat Packing Co. 
(Big Time Dog Food) Bennettsville, S. C; 
Virginia Plastics & Chemical Co. (Handiflex 
mops) Roanoke, Va.; Old World Formulas, 
Inc. (Grecian Formula No. 16) Chicago; 
North Carolina Food Dealers Ass'n. (Trade 
Ass'n J Charlotte, N. C; Pilot Insurance 
Co., Greensboro, N. C; Tussy Cosmetics, Re- 
gional, (Tussy Cosmetics) New York, N. Y.; 
Tall Fashions (Ladies Wear) Washington, 
D. C; Roberson's BIG Beverages (Soft 
Drink«) Washington, N. C; Geer Drug Co. 
(Drug Products) Spartanburg, S. C. 

EDWARD KLETTER ASSOCIATES, 
INC. 

515 Madison Ave., New York 22, N. Y. 
Phone: PLaza 1-1990 

President .Edward Kletter 

Exec. Vice Pres Daniel Potter 

Director William C. Keenan 

Dir. Marketing & Research Philip Agisim 

Print Media Dir Thomas A. Doyle 

Art, Production Dir Sydney Reich 

Art Manager Erno Slovak 

Production Mgr Jay Stuart 

Accounting Mgr Florence Shapin 

Publicity Pearl Sheridan 

Creative Prod., Dir., Live TV Commercials 
Charles M. Boland 

Radio-TV Director Don Blauhut 

Radio-TV Manager. . .Alvin L. Hollander, Jr. 

TV Film Director Lloyd Durant 

Radio-TV Media Dir Herbert Gruber 

Time Buyer Ruth M. Bayer 

Talent Buyer. Helen O. Lawin 



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Accounts: Federated Supply Corp., New 
York, N. Y.; Harrison Co., Long Island City, 
N. Y.; Hook Drugs, Inc., Indianapolis, Ind.; 
Journal of Lifetime Living Publ. Corp., 
New York, N. Y.; Liggett Drug Co., New 
York, N. Y.; Pharmaceuticals, Inc., Newark, 
N. J.; Serutan Co., Newark, N. J.; Sun Drug 
Co., Inc., Pittsburgh, Pa. 

KOEHL, LANDIS & LANDAN, INC. 

17 East 45th St., New York 17, N. Y. 

MUrray Hill 2-6600 
ABP— ANPA— APA— NOAB—NBP 

Pies. & Treas Albert E. Koeh) 

Vice-Pres. & Sec A. A. Landis 

Vice-Presidents John R. Landan, 

Russell C. Rowan 
Space Buyer A. Lasity 

KRUPNICK & ASSOCIATES, INC. 

508 North Grand Ave., St. Louis 3, Mo. 

Phone: JEfferson 3-1723 

ABP— ANPA— APA 



iident Sam Krupnick 



Exec. V.P Tom Connelly 

V. P., Creative Dir.. . .Raymond Armbruster 

Secretary-Treasurer . .Edgar Kluge 

Media Mgr Fred Wuellner 

KUDNER AGENCY. INC. 

575 Madison Ave., New York 22, N. Y. 

Phone: MU 8-6700 

ABP— ANPA— APA— NBP—AAAA 

ABC— NOAB 

President C. M. Rohrabaugh 

Exec. VjP., Treas Charles R. Hook, Jr. 

Exec. V.P., Copy Chief .William J. Griffin, Jr. 

Exec. V.P Vincent Aiello 

Sr. V.P., Exec. Art Dir Paul Newman 

V.P. & Copy Chief Amedee J. Cole 

Vice-Presidents S. R. Kudner, William A. 

McDonough, James F. Black, Andrew Did- 
dell, Roger S. Harrison. 

V.P., Radio-TV Donald Gibbs 

V.P., Secy J. W. Millard 

Asst. Sec'y, Controller. ...... .H. R. Titman 

V.P., Pub. Rel. Dir F. C. Armstrong, Jr. 

Asst. Dir. Media (Time). John Marsich 

Branch Offices 

New Center Bldg., Detroit, Mich. 

Phone: Trinity 5-5315 

Exec. Rep John H. Sheldon 

681 Market St., San Francisco 5, Calif. 
Phone: GArfield 1-5433 

Representative J. H. Hornell 

40 E. First St., Dayton 1, Ohio 
Phone: HEmlock 2-811 

Exec.-in-Charge Thomas J. Pritchard 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 2-1127 

Representative Maurice Garrett 

Sheraton Bldg., 711 14th St. 

N. W. Washingon 5, D. C. 

Phone: NAtional 8-5506 

Exee.-in-Charge Mrs. Ida Getty 

TV Accounts: General Motors Corp.; The 
Goodyear Tire & Rubber Co., Inc.; Frigi- 
daire Div., Dayton, Ohio. 



KUFF & FELDSTEIN 

233 E. 25th St., Baltimore 18, Md. 
Phone: TUxedo 9-1485 

President I. Harold Kuff 

Vice-President Harry Feldstein 

Art Director Stan Mossman 

Media Director Dorothy Schwarz 

Accounts: Auto Clinic; Foster Bros. Mfg. 
Co.; Gaxton Co.; Greber Distributors, Inc.; 
Greenebaum, M. & Sons; Gwynn Bldg.; 
Hearst Radio Inc., WBAL Baltimore, Md. 
Radio & TV; Heller, R. C. Co.; Hoffman 
Electric Co.; Lenderking Metal Products; 
Levenson & Klein; Nelson & Co.; Paul 
Brothers Cleaner & Dyers; Penn Upholster- 
ing Co.; Schenuit Tire Co.; Southern Gal- 
vanizing Co.; Tru-Fit Clothes; Washington 
Lumber Co. 

KUTTNER & KUTTNER. INC. 

(>46 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-7940 

ANPA 

President Harold E. Kuttner 

Vice Pres F. S. Kuttner 

Exec. V.P., Sec, Treas C. D. Kuttner 

V.P., Media Dir S. C. Kuttner 

Copy Chief Martin Mailer 

Art Directors Forest Lightle, Jane Smith 

Radio TV Director Norbert Leeb 

"ranch Office 

130 W. 57th St., New York, N. Y. 

Phone: JUdson 6-2358 

V.P Saul Korshak 

Radio Accounts: American Community 
Bldrs. (Home Builders) Park Forest, 111.; 
Kimball Hill (Home Builders) Rolling 
Meadows, 111.; Gottfried Motors (Chrysler- 
Plymouth Dealer) Chicago; Shoppers World 
(Discount Dept. Store) Chicago; Fidelity 
Builders (Home Builders) Arlington Heights, 
111.; Ironite (Distributor) Chicago. 

TV Accounts: Community Builders (Home 
Builders & Remodelers) Skokie, 111.; Capitol 
Dairy, Chicago; Gottfried Motors (Chrysler- 
Plymouth Dealer) Chicago; Ironite (Auto- 
matic Ironer Distributor). 

LAKE-SPIRO-SHURMAN, INC. 

Radio Center Bldg., Memphis 3, Tenn. 
Phone: 5-1571 
ANPA— ABP 

President Avron Spiro 

Secy-Treas .... . . M. M. Shurman 

Radio-TV Time Buyers . . . Mrs. L. Simmons, 

Martin Hollinger 

Production Manager Mrs. M. Ross 

Publicity Director Al R. Capley 

Art Director Leonard Crook 

Acct. Executives. David Davidson, 

Mrs. L. Cunningham, Jane Zussman, 

Courtney Shurman, Avron Spiro, Jr. 

Radio Accounts: Plough Inc.; Kelley- 
Clarke Co. (Canned Salmon), Seattle; Union 
Planters National Bank, Memphis; Pantaze 
Drug Stores, Memphis. 

TV Accounts: Plough Inc., Memphis; 
Union Planters Nat'l Bank, Memphis, Tenn. 



193 



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ADVERTISING AGENCIES 



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LAMBERT & FEASLEY, INC. 

430 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-6464 
ANPA— APA— NBP— NOAB 

V.P., TV-Radio Dir.. John Bates 

V.P., Copy Chief Richard Bridgman 

V.P., Acct. Supv G. Douglas Morris 

Radio Accounts: Phillips Petroleum Co. 
(Gasoline, Motor Oil), Bartlesville, Okla.; 
DeVilbiss Co., Drilling Specialties Co.; Lam- 
bert-Hudnut Div. of Warner-Lambert Phar- 
maceutical Co,; Phillips Chemical Co., Pro- 
Phy-Lac-Tic Brush Co. 

LANDL ERBERTO, ADV. CO. 

853 Seventh Ave., New York 19, N. Y. 
Phone: JUdson 6-0588 

Owner Erberto Landi 

Media Dir.. Rose Peters Gatto 

Publicity Dir.. Rose George 

Radio Accounts: Aiello Dairy Farms Co. 
(Italian Dairy Products) Brooklyn, N. Y.; 
Alba Drug Products (Vitamin Capsules) 
New York City; Geo. A. Hormel & Co. 
(Meat Products-Italian Field) Austin, Minn.; 
Ferrara Conf. Co. (Italian Candy & Pastries) 
New York City; Etna Importing Co. (Ciclopi 
Wine) Bronx, N. Y.; Corona Products (Cof- 
fee) South Ozone Park, N. Y.; Tolibia 
Cheese Corp., Fond-du-lac, Wis.; Acqualina 
Mfg. Co. (Washing Liquids, Bleach, Starch, 
Blue) Brooklyn, N. Y.; Fontana Hollywood 
Corp. (Wines) New York, N. Y.; Italian 
Drug Imp. Co., New York, N. Y.; Ixtituto 
Farmacoterapico Italian©, Rome, Italy. 

TV Accounts: Geo. A. Hormel & Co., Alba 
Drug Products, Aiello Dairy Farms Co., E. 
Fucini & Co. (Italian Bitters) New York 
City; Fontana Hollywood Corp., Tolibia 
Cheese Corp., Italian Drug Importing Co., 
New York City. 

PHILIP I LANE ADVERTISING 

110 E. End Ave., New York 17, N. Y. 

Phone: RE 7-5577 

Owner, Acct. Exec .Philip J. Lane 

LANG. FISHER & STASHOWER. INC. 

1010 Euclid Bldg., Cleveland 15, O. 
Phone: PRospect 1-0300 

President. ......... ...... .H. Jack Lang 

V.«P.-Treasurer . ......... Fred P. Stashower 

Vice-Pres. & Sec. Alvin B. Fisher 

Vice President Martin J. Cohn 

Manager. John D. Cremer 

Asst. Mgr.. David J. Stashower 

Prod. Mgr John L. Rose 

Asst. Prod. Mgr Edward T. Noll 

Chief Time Buyer & 

Field Service Mgr.. . . . .Garry C. McKelvey 

Asst. Time Buyer .Helen T. Dwyer 

Radio Accounts: Burrows Bros. (Office 
Supply Store); Carling Brewing Co., Inc. 
(Black Label Beer) Cleveland Transit Sys- 
tem, General Electric Supply Co. (Appli- 
ances) ; Ohio Mattress Co. (Sealy Mattres- 
ses) ; Pick-N-Pay Supermarkets, Inc. (Grocer- 
ies) ; Richman Brothers Co. (Men's Cloth- 



ing) ; Union Savings & Loan Co., Yellow Cab 
Co., all Cleveland, Ohio; Stouffer's Frozen 
Foods, Cleveland, Ohio; Sugardale Provi* 
sion Co., Canton, Ohio; Cleveland Indians 
Baseball Co. 

TV Accounts: Carling Brewing Co. (Black 
Label Beer) ; Cleveland Transit System, Gen- 
eral Electric Supply Co. (Appliances) ; Ohio 
Mattress Co. (Sealy Mattresses) ; Pick-N-Pay 
Supermarkets, Inc. (Groceries); Richman 
Brothers Co. (Men's Clothing), all Cleveland, 
Ohio; Sugardale Provision Co. (Meats) 
Canton, Ohio; Cleveland Indians Baseball 
Co.; Stouffer's Frozen Foods; Union Savings 
& Loan Co. 

C. J. LA ROCHE & CO., INC. 

247 Park Ave. New York 17 N. Y. 

Phone: PLaza 5-7711 

ANPA— AAAA— NBP— APA— NOAB— ABP 

Ch. Exec. Bd. Treas Chester J. LaRoche 

Ch. of Board James D. Webb 

President F. Kenneth Beirn 

V.P. Copy Crane Haussamen 

V.P. Art Folke Lidbeck 

V.P. Radio-TV Tom Lewis 

V.P. Research David E. Robinson 

Asst. Secy. Medio Dir C. R. LaRoche 

Mgr. TV Prodn Jay Bottomley 

Mgr. Timebuying Humboldt Greig 

Branch Office 

6269 Selma Ave. Hollywood 28 Calif. 

Phone: HOllywood 9-3656 

Vice Pres Arthur White 

Radio Accounts: Bekins .Van & Storage 
Co., Los Angeles; Walt Disney Productions, 
Burbank, Calif.; Disneyland, Inc., Anaheim, 
Calif.; Lovell & Covel Co. (Candy Cupboard 
Chocolates), Cambridge, Mass.; New Eng- 
land Confectionery Co. (Neceo Candies), 
Cambridge, Mass.; North American Philips 
Co., Inc. (Norelco Electric Shavers), New 
York; United States Tobacco Co., New York. 

TV Accounts: Bekins Van & Storage Co., 
Los Angeles; Walt Disney Productions, Bur- 
bank, Calif.; Disneyland, Inc., Anaheim, 
Calif.; North American Philips Co., Inc. 
(Norelco Electric Shavers), New York; Rev- 
Ion, Inc., New York; Warner Bros. Co. 
(Foundation Garments, etc.), Bridgeport, 
Conn. 

LEECH ADVERTISING CO. 

615 Hanna Bldg., Cleveland 15, Ohio 
Phone: TOwer 1-2065 

Pres., Treas Edward P. Leech 

Vice Pres dejane Dreher 

Account Exec Harold N. May 

Accounts: Akron Products (House Jacks), 
Seville, Ohio; Components Corp. (Hi-Fi 
Turntables), Denville, N. J.; Conrac, Inc. 
(Fleetwood Custom Television), Glendora, 
Calif.; Custom Classics (Hi-Fi Dealer), 
Cleveland; Enibro Mfg. Co. (Wire House- 
ware & Garden Products), Canton, Ohio; 
Gilcher Lumber Co., Akron, Ohio; Lobl 
Mfg. Co. (Wearever Heating Pads), Middle- 
boro, Mass.; Miller Studios, Inc. (Wall 



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Plaques), New Philadelphia, Ohio; Modern 
Display Equipment Co., Cleveland; E. L. 
Mustee & Sons (Laundry Trays), Cleveland; 
NEA Service, Inc., Cleveland; Neal Bear 
Corp., W. Richfield, Ohio; Plakie Toys, Inc., 
Youngstown, Ohio; San Hygene Furniture 
Mfg. Co., Akron, Ohio; Selby Industries 
(Movie Theater Screens), Akron, Ohio. 

AL PAUL LEFTON CO., INC. 

1617 Pennsylvania Blvd., Phila. 3, Pa. 

Phone: RIttenhouse 6-1500 

ANPA— APA— NOAB 

President Al Paul Lefton 

Vice-Pres. & Treas H. S. Louchheim 

Space Buyer E. V. Righter 

Branch Offices 

71 Vanderbilt Ave., New York 17, N. Y. 

Phone: MU 9-7470 

President . . . Al Paul Lefton 

Vice-Pres. & Mgr R. J. Herts 

435 N. Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-9511 

Gen. Mgr Herschel M. Brown 

Rudio Accounts: Phila. Electric Co. (Light 
& Power), Crawford Clothes, Inc., Schmidt's 
Beer & Ale, RCA Home Appliances & 
Electronics. 

TV Accounts'. Sylvan Seal Milk Co. 
(Milk), Schmidt's Beer & Ale, Philadelphia, 
Pa., RCA Home Appliances & Electronics. 

LENNEN & NEWELL, INC. 

330 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-5400 

ANPA— APA— NBP— A A AA— NO AB 

ABC— ABP 

President Adolph J. Toigo 

Exec. Vice-Pres Thomas C. Butcher 

Sr. Vice-Pres., Management Acct. 

Supvr Walter M. Swertfager 

Sr. V.P., Exec. Art Dir Richard Mancini 

Sr. V.P., Radio-TV Dir.. .Nicholas E. Keesely 
Sr. V.P., Acct. Supvs Gordon D. Cates, 

Thomas H. Lane, Henry W. Lowe, L. E. 

Miller, C. L. Smith, Jackson Taylor 

V.P., Secy.-Treas John D. Speirs 

V.P., Media Dir Anthony DePierro 

Sr. V.P., Mdse. Dir Clifford W. Davis 

Sr. V.P., Mgr. Prod. Dept.. .Michael J. Madar 

V.P., Mgr. Service Dept Myles E. Baker 

Sr. V.P., Dir. of 

Research Christopher A. Sante 

V.P., Radio-TV Business 

Mgr Francis C. Barton, Jr. 

V.P., Comm. Prod Anthony J. Pan 

Branch Offices 
308 N. Rodeo Drive, Beverly Hills, Calif. 

Radio Accounts: American Airlines, Inc.; 
Benrus Watch Co.; Chicopee Mills, Inc.; 
Colgate-Palmolive Co.; Dromedary Div. of 
National Biscuit Co., all New York; Gunther 
Brewing Co., Baltimore; P. Lorillard Co., 
Inc., New York; McCormick & Co., Inc.; 
Baltimore; Stokely-Van Camp, Inc., Indian- 
apolis. 

TV Accounts: American Gas Assn., Inc., 
New York; Armstrong Rubber Co., West 



Haven, Conn.; Benrus Watch Co.; Chicopee 
Mills, Inc., Colgate-Palmolive Co., all New 
York; Emerson Drug Co., Div. of Warner- 
Lambert Pharmaceutical Co., Baltimore; 
Gunther Brewing Co., Baltimore; P. Loril- 
lard Co., Inc., New York; Stokely-Van Camp, 
Inc., Indianapolis. 

LESCARBOURA ADVERTISING, INC. 

Croton-on-Hudson, N. Y. 
Phone: CRoton 1-3444 

Pres Austin C. Lescarboura 

V.P., Treas Stanley A. Lescarboura 

Secretary Fred P. Donati 

Radio Accounts: Aerovox Corporation 
New Bedford, Mass.; Clarostat Mfg. Co., 
Inc. (Resistors), Technical Appliance Corp. 
(TV Antennas), Sherburne, N. Y.. 

TV Accounts: Allan B. Dumont Labs 
(Cathode Ray Tubes), Clifton, N. J. 

LEWIN, WILLIAMS & SAYLOR 
INCORPORATED 

130 E. 59th St., New York 22, N. Y. 

Phone: MUrray Hill 8-6200 

AAAA— ABP— ANPA— APA— NBP 

NOAB— CAAN 

Board Chairman A. W. Lewin 

President Sidney Matthew Weiss 

Sr. V.P W. T. Pollock 

Treeasurer D. J. Connolly 

Secretary W. D. Kennedy 

Sr. Vice Presidents J. P. Brodie, 

A. Green, A. Kaplan 

Radio-TV Dir Michael Winter 

Branch Office 

Raymond-Commerce BIdg., Newark 2, N. J. 

Phone: MI 3-3200 

V.P Leonard Newsteder 

V.P Alhert Kornfeld 

Radio Accounts: Costa Ice Cream Co., 
Newark, N. J.; Forstner, Inc. (Jewelry) Irv- 
ington, N. J.; Norman M. Morris Corp. 
(Omega Watches), New York, N. Y. ; Lingua- 
phone Institute (Linguaphone), New York, 
N. Y. 

LILLER, NEAL & BATTLE 

810 Walton BIdg., Atlanta 3, Ga. 

Phone: JA 4-8032 
AAAA— ABC— ANPA— ABP— AFA 

Partners & Acct. Execs C. K. Liller, 

W. W. Neal, John K. Ottley, Jr., Howard 
Axelberg 

Media Dir Pamela A. Tabberer 

Public Relations Richard Hodges 

Mgr. Copy Dept C. L. Shields 

Account Executives Paul Patterson, 

Clay Scofield 

Time Buyers Mary Jean Meadows, 

Bobbie Kemp. Patricia Clark, Sherry 
Phillips 

Branch Offices 

595 Madison Ave., New York 17, N. Y. 

Phone: PLaza 9-6120 

Manager Helen Gordon 

Radio Accounts: National NuGrape Com- 
pany (NuGrape and SunCrest), Atlanta; 



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Colonial Stores, Inc. (groceries), Atlanta; 
Calling Brewing Co. (Black Label Beer), 
Southeast Div.; Gold Kist Peanut ( Ravo), 
Moultrie, Ga.; Piedmont Airlines, Winston- 
Salem; Alabama Flour Mills; Armour Fer- 
tilizer Works; H. G. Hastings Seed Co.; 
H. W. Lay & Co. (Pot. Chips); Ashcraft- 
Wilkson (Fertilizer) ; Bank of Ga.; Pomona 
Products (Pimentos) ; G. E. Corp. (Portable 
Appliance Div.). 

TV Accounts: H. W. Lay & Company (po- 
tato chips), Atlanta; Colonial Stores, Inc. 
(groceries), Atlanta; Cariing Brewing Co. 
(Black Label Beer), Southeast Div.; Gold 
Kist Peanut Co. (Ravo), Moultrie, Ga.; 
Bank of Georgia, Atlanta; Trust Company 
of Georgia, Atlanta; W. D. Alexander (GE 
Products), Atlanta; Piedmont Airlines; 
H. G. Hastings (Feeds, Plants & Gardening), 
Brock Candy Co., Atlanta; Colonial Stores, 
Inc.; Armour Fertilizer Works; Pomona 
Products. 

Estimated Radio & TV Billings: $1,000,000. 

LIONEL & SIMONS, INC. 

6425 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 2-7429 

President Lionel Fink 

Vice President J. L. Simons 

Art Director David Blower 

Art Supervisor Paul Lee 

Copy Chief Rita Burton 

Sr. Acct. Exec Robert Reese 

Office Mgr .Jacqueline Rose 

Radio Accounts: Empire Furniture Co., 
Los Angeles, Calif.; Allied Furniture Co., 
Los Angeles, Calif.; Barry's Jewelers, Cal- 
Bilt Upholstery Co., Los Angeles; Hudson's 
Jewelers, Los Angeles. 

TV Accounts: CalBilt Upholstering Prods., 
Los Angeles; Hudson's Jewelers, Los An- 
geles; Ed-Len Rug Cleaners, South Gate, 
Calif.; Orne (Sun Tan Lotion) Hollywood, 
Calif. 

LIVINGSTON & ASSOCIATES 

218 E. Ontario St., Chicago 11, 111. 
Phone: WHitehall 3-1755 

President Fred Livingston 

Vice President Paul Faltysek 

Treasurer Sherry Thorne 

Account Executives William J. O'Brien, 

Annette Sliapiro. 

W. E. LONG CO. 

(Independent Bakers' Cooperative) 

188 W. Randolph St., Chicago 1, 111. 

Phone: RAndolph 6-4606 

President C. Frank Summy, Jr. 

Gen. Mgr E. E. Hanson 

Advtg. Dir Wm. Goodman 

Dir. of Radio & TV David R. Hayes 

Asst. Dir .John Pesich 

Radio Accounts: Amrhein's Bakery, Inc., 
Springfield, 111.; Mrs. Boehme's Bakery, San 
Angelo, Tex.; Butter Krust Baking Co., 
Sunbury, Pa.; Carpenter Baking Co., Mil- 
waukee, Wise; Cotton Bros. Baking Co., 



Montpelier, Vt.; Dietzen's Bakeries, Ander- 
son, Ind.; Fluhrer Bakeries, Inc., Medford, 
Ore.; Fuchs Baking Co., So. Miami, Fla.; 
Gardner Baking Co., Madison, Wise; Gase 
Baking Co., Saginaw, Mich.; Gunzen- 
hauser Bakery, Lancaster, Pa.; Haller's Eagle 
Bakery, Inc., Altoona, Pa.; Holsum Baking 
Co., Roswell, N. M.; Holsum Bakery, 
Ft. Wayne, Ind.; Holsum Bakers, Tampa, 
Fla.; Holsum Baking Co., Harlingen, Tex.; 
Jamestown Baking Co., Jamestown, N. Y.; 
Lee Baking Co., Victoria, Tex.; Master 
Baking Co., Mt. Vernon, 111.; McGough 
Bakeries Corp., Birmingham, Ala.; Nickles 
Bakery, Navarre, Ohio; Silver Loaf Baking 
Co., Spokane, Wash.; Franco-Superior Bak- 
ing Co., San Diego, Calif.; Old Homestead 
Baking Co., Denver, Colo.; Star Baking 
Co., Colorado Springs, Colo. 

TV Accounts: McGough Bakeries Corp., 
Birmingham; Carpenter Baking Co., Mil- 
waukee; Fuchs Baking Co., So. Miami, Fla.; 
Old Homestead Bread Co., Denver, Colo.; 
Phoenix Holsum Bakery, Phoenix, Ariz. 

Estimated Radio & TV Billings: $450,000. 

LOWE & STEVENS 

685 W. Peachtree St., N.E., Atlanta 8, Ga. 

Phone: TRinity 2-9694 

AAAA— ABP— ANPA 

Partners Robert C. Lowe, Jr., John H. 

Stevens 

Vice President Jules Clyde Gerding 

Art Director J. D. Hawkins 

Production Mgr O. L. Shelley 

Media Director Audrey Jones 

Radio Accounts: White Provision Co. 
(Cold Cuts, Wieners, Sausage); Roman 
Cleanser Co. (Bleach), both Atlanta, Ga.; 
Georgia Power Co. (Appliances) ; Robinson 
Syrup Co. (Flap Jack Syrup), Cairo, Ga. 

TV Accounts: Atlanta Transit System (Serv- 
ice), Atlanta, Ga.; Roman Cleanser Co. 
(Bleach) Detroit, Mich.; White Provision 
Co.; Georgia Power Co. (Appliances) ; Rob- 
inson Syrup Co. (Flap Jack Syrup), Cairo, 
Ga. 

Estimated Radio-TV Billings: $87,000. 

LUCKOFF <& WAYBURN, INC. 

320 W. Lafayette Blvd., Detroit 26, Mich. 
Phone: WOodward 2-0707 
ABP— ANPA— APA— NBP 

President, Treas Louis H. Luckoff 

Exec. V.P Leon S. Wayburn 

Secretary Robert Goldfarb 

Time Buyer Alan E. Luckoff 

Media Dir Edith Rose 

TV Time Buyer Donald DeCook 

Radio-TV Time Buyer Edward Allen 

Radio Accounts: State Sample Dept. Store, 
Cole & Erwin Jewelry Co., Twin Pines Dairy, 
Detroit & Northern Savings & Loan Assn., 
Detroit Times, all Detroit, Mich. 

TV Accounts: State Sample Dept. Store, 
Detroit Times, Meyer Jewelry Co., Gordon- 
Chapman (Grenadier Mattress); Twin Pines 
Dairy, Detroit & Northern Savings & Loan 
Assn., Koolvent Awnings, all Detroit. 



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EARLE LUDGIN & CO. 

121 W. Wacker Drive, Chicago 1, 111. 

Phone: ANdover 3-1888 

AAAA— ABP— ANPA— APA— ABC 

NOAB— ABC 

Chairman, Treas Earle Ludgin 

President Vincent R. Bliss 

Exec. V.P., Art Dir John H. Willmarth 

V.P.'s, Acct. Execs Fred Klein, Kenneth 

Mason, Clifford Schaible, J. E. Chapman, 
George Rink, Ralph Whiting. 

V.P., Radio-TV Dir Jane Daly 

Head Time Buyer Ruth Babick 

Radio Accounts: Rit Products Corp., The 

Best Foods, Inc., W. F. McLaughlin & Co. 

TV Accounts: The Best Foods, Inc., W. F. 

McLaughlin & Co., Rit Products Corp., (All 

Purpose Rit), New York, N. Y. 

LYNN ORGANIZATION 

15 S. Franklin St., Wilkes-Barre, Pa. 

Phone: VAlley 2-7182-3 

ABP— ANPA— APA— NBP— NOAB 

Owner, Acct. Exec S. C. B. Lynn 

Creative Dir Donald A. Smith 

Copy Chief W. E. Skrinak 

Radio-TV & 

Media Dir W. P. McLauchlin 

Radio Accounts: Wise Potato Chip Co. 
(Potato Chips), Berwick; Quinlan Pretzel 
Co. (Pretzels), Reading; Purvin Dairy Co. 
(Milk), Wilkes-Barre, Pa.; Kingston Cake 
Co. (Blue Ribbon Cake), Kingston, Pa. 

TV Accounts: Wise Potato Chip Co. (Po- 
tato Chips), Berwick; Quinlan Pretzel Co. 
(Pretzels), Reading, Pa.; Kingston Cake Co. 
(Blue Ribbon Cake), Kingston, Pa. 

W. D. LYON COMPANY 

303 Second Ave. S.E., Cedar Rapids, Iowa 

Phone: EMpire 4-2451 
AAAA— ABP— ANPA— APA— NOAB— NBP 

President W. D. Lyon 

Vice President R. B. Creswell 

Acct. Execs R. P. Zirbel, R. H. Schubert 

Media Dir R. P. Ames 

Radio & Time Buyer ..Eileen Burns 

Branch Office 

373 Orpheum Electric Bldg., Sioux City, la. 

Phone: 5-4428 

Manager H. Don Carlos 

Radio-TV Dir Robert D. Colburn 

Rrdio Accounts: Ames Incross (Hybrid 
Chicks), Des Moines, Iowa; Crescent Elec- 
tric Supply Co. (Electrical Appliances & 
Supplies), Dubuque, Iowa; First National 
Bank, Sioux City, Iowa; Guaranty Bank & 
Trust Co., Cedar Rapids, Iowa; Home Town 
Dairies, Iowa City, Iowa; Iowa Dairy 
Industry Commission, Des Moines, Iowa; 
Rockford Brick & Tile Co., Rockton, Iowa; 
Kay Dee Feed Co. (Farm Feeds) Le Mars, 
Iowa; Wells Blue Bunny Co. (Dairy) Le- 
Mars; Kent Feed Co. (Farm Feeds) Musca- 
tine, Iowa; United Hagie Hybrids (Hybrid 
Seed Corn), Des Moines, Iowa. 

TV Accounts: Cownie-Williges (Furriers), 
Sioux City, Iowa; First National Bank, Sioux 



City, Iowa; Home Town Dairies, Iowa City, 
Iowa; Kent Feed Co. (Farm Feeds) Musca- 
tine, Iowa; Tolerton-Warfield (Food Broker- 
age) Sioux City, Iowa; John B. Turner Co. 
(Morticians), Cedar Rapids, Iowa; Wells 
Blue Bunny (Dairy), LeMars, Iowa; Whink 
Products (Household Aids), Eldora, Iowa. 

MacFARLAND, AVEYARD & CO. 

333 N. Michigan Ave., Chicago 1. 111. 

Phone: RAndolph 6-9360 

ANPA— ABP— AAAA— ABC 

Chairman Hays McFarland 

President A. E. Aveyard 

Exec. V.P., Gen. Mgr Walter C. Power 

V.P., Creative Dir Norman A. Fox 

Vice-Presidents David W. Stotter, 

Robert Bullen, Robert Byars, George 

Stokes 

V.P., Art Dir Rom. Z. Rigotti 

Research Director Armond Fields 

Media Director ..A. S. Trude, Jr. 

V.P., Mdse. Mktg F. W. Julsen 

V.P., Radio-TV Dir J. C. Shelby 

Prod. Mgr W. E. Christopher 

Radio Accounts: Stewart-Warner Corp., 
Alemite Corp., Chicago, 111.; Drewrys Ltd., 
U. S. A., Inc. (Beer) ; Zenith Radio Corp. 
(Hearing Aids), Chicago; Martin-Senour Co. 

TV Accounts: Drewrys Ltd., U. S. A., Inc. 
(Beer & Ale), South Bend, Ind.; Stewart- 
Warner Corp., Alemite Division, Chicago, 
111.; Knoxville; Martin-Senour Paints, Chi- 
cago; Zenith Radio Corp. 

MacLAREN ADVERTISING CO. LTD. 

Ill Richmond St., West, Toronto, Ontario 
Phone: EMpire 4-0321 

President E. V. Rechnitzer 

Sr. V.P., Mng. Dir .James Ferres 

Vice Presidents C. E. Brown, F. P. Gill, 

W. F. Harrison, Scott Stockwell, C. J. 
Chandler, G. G. Sinclair, W. G. Graham 

Treas. & Dir M. D. MacMahon 

Super. TV Prod L. B. McColl 

Mgr. Media D. C. Linton 

Mgr. Creative. . . .R.W. Pethick, G. M. Elliott 

Mgr. Radio-TV F. Hugh Horler 

Asst. Mgr H. E. Hough 

Time Buyer Mary Moran 

Traffic Mgr Kay Dale 

TV Film W. O. Crampton 

Branch Offices 

550 Sherbrooke St., W. Montreal, Quebec 

Phone: VI 5-1222 

Vice Pres C. J. Chandler 

911 Electric Railway Chambers 

Winnipeg, Manitoba 

Phone: 2-6321 

Manager E. P. Thomson 

1240 West Pender St., Vancouver, B. C. 
Phone: Marine 6268 

Manager W. D. M. Patterson 

Radio & TV Accounts: Aluminum Goods 
Ltd., Canada Dry Limited, Canadian General 
Electric Co., General Motors of Canada, 
H. J. Heinz Co. of Canada, Ltd., Home Oil 
Distributors, Imperial Oil Ltd., Javex Co., 
Ltd., Lake of the Woods Milling Co., Lever 



197 



& & 



ADVERTISING AGENCIES 



* # 



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Brothers Ltd., W. H. Malkin & Co., Ltd., 
Martin-Senour Co., Ltd., Mutual Life Assur- 
ance Co. of Canada, Standard Brands Ltd., 
Tucklett Ltd., Zero Manufacturing Co., Ltd., 
Dominion Stores Ltd., Brantford Coach & 
Body, Canadian Allis-Chalmers Ltd., Chevers 
Olde English Marmalade, Gen. Motors Ac- 
ceptance Corp., The Glidden Paint Co. Ltd., 
KLM Royal Dutch Airlines; Massey-Harris, 
Ferguscon Ltd., Molson's Brewery (Ontario) 
Ltd., Nat. Trust Co. Ltd., Harold F. Ritchie 
& Co. Ltd. 

MacMANUS, JOHN & ADAMS, INC. 

Bloomfield Hills, Mich. 
Phone: Midwest 6-1000 
ANPA— AAAA— ABC 

President Ernest A. Jones 

Exec. Vice Pres John R. Mac Manus 

V. P., Asst. to Pres Charles F. Adams 

V.P., Secy., Treas Leo A. Hillebrand 

V.P., Gen. Mgr Fred J. Hatch 

V.P., Media Dir Elmer W. Froehlick 

Radio-TV Time Buyer C. N. Campbell 

V.P., Dir. of Radio-TV. Henry G. Fownes, Jr. 

V.P., Pur. Art Dir Armin Seiffert 

Branch Office 

444 Madison Ave.. New York, N. Y. 

Phone: PL 9-3221 

Vice Pres., Mgr Henry G. Fownes, Jr. 

Media Director Henry Halpern 

V.P. Radio-TV Creative Dir. .Mark Lawrence 

V.P., Mkt., Res Robert E. Britton 

1364 Russ Bldg., San Francisco, Calif. 
Phone: GArfield 1-3041 

Manager Jack Holmes 

6399 Wilshire Blvd.. Los Angeles 48, Calif. 
Phone: WEbster 3-5881 

Manager Robert Guggenheim 

Phone: WE 3-9569 

MacManus, John & Adams, of Canada, Ltd. 

600 LIniversity Ave., Toronto 2, Ont. 

Phone: EMpire 8-8317 

V.P., Manager Leslie S. McMahon 

Radio Accounts: Pontiac Motor Division, 
Pontiac, Mich.; Cadillac Motor Division. 
Dearborn, Mich.; Dow Chemical Co., Mid- 
land, Mich.; Minnesota Mining & Mfg. Co.; 
Garrett & Co., Inc.; Good Humor Corp.; 
Noxzema Chemical Corp.; S. A. Schonbrunn 
& Co.; S. B. Thomas, Inc.; White Rock Corp. 
TV Accounts: Pontiac Motor Div., Pontiac, 
Mich.; Dow Chemical Co., Midland, Mich.; 
Minnesota Mining & Mfg. Co.; GM Corp.; 
Noxzema Chemical Corp.; Good Humor 
Corp. 

MALCOLM-HOWARD 

203 N. Wabash Ave., Chicago, 111. 

Phone: ANdover 3-0022 

ABP— ANPA— BPA 

Owner Arthur M. Holland 

Account Executives Arthur A. Barkun, 

Max G. Holland, Robert Larson 

Radio-TV Dept Edward Drucker, 

Bernard Berman, Stuart Shelling, Beverly 
Smith, Fran Weiss, Arthur Anderle 
Radio Accounts: Evans Fur Co.; Courtesy 
Motors; Mages Sports Stores; Hires Bottling 



Co.; Zip Bottling Co.; Sun-Times; Royal 
Lumber Co.; Roller Derby; Associated Hos- 
pital Service; Square Deal Plumbing Co. 

TV Accounts: Courtesy Motors; Evans fur 
Co.; The Fair Dept. Stores; Hires Bottling 
Co.; Vernor's Bottling Co.; Mages Sports 
Stores; Royal Lumber Co.; Coral Stone Con- 
struction Co.; Sun-Times. 

J. GORDON MANCHESTER 
ADVERTISING, INC. 

1726 Pennsylvania Ave., N.W., 
Washington 6, D. C. 
Phone: ME 8-0060 

President J. G. Manchester 

Vice Pres., Art Dir Richard P. Ehst 

Radio-TV Dir Richard T. Williams 

Radio Accounts: American Sta-Dri Co. 
(Paint), Brentwood, Md.; Safeway Stores, 
Inc. (Groceries), Washington, D. C.; C. F. 
Sauer Co. (Mayonnaise, Spices), Richmond, 
Va. 

TV Accounts: American Sta-Dri Co. (Ma- 
sonry Paint), Brentwood, Md.; Capitol Frito 
Co., Bethesda, Md.; W. S. Pope & Sons, 
(Cheese), Philadelphia, Pa.; National Fruit 
Product Co., Inc., (Applesauce), Winchester, 
Va.; Safeway Stores, Inc. (Groceries), Wash- 
ington, D. C; C. F. Sauer Co. (Mayonnaise), 
Richmond, Va. 

ROBERT M. MARKS & COMPANY, 
INC. 

32 East 57th St., New York 22, N. Y. 
Phone: PLaza 3-5924 
ABP— ANPA— NBP 

Pres. & Secy Robert M. Marks 

Media Dir D. Scherer 

Art Dir Don Bearard 

Radio-TV Cons Sidney Walton 

Research Dir Werner Lob 

Pub. & P. R. Cons Arthur Pine 

Radio Accounts: Peerless Products Co. 
(Hair Preparations), Jersey City, N. J.; 
National Shirt Shops, Inc. (Men's Furnish- 
ings Chain), N. Y., N. Y. 

TV Accounts: Swank, Inc., (Men's Jewelry 
and Accessories), N. Y., N. Y. 

MARWEL ADV., INC. 

34 W. 46th St., New York 36, N. Y. 

Phone: JUdson 6-4270 

ABP 

President William W. Weltman 

Exec. V.P Bruce Marchin 

Secretary Gloria Marchin 

Treasurer Ruth Weltman 

V.P., Art Dir Charles Jefferson 

Copy Chief Jack Silverman 

Media Dir Rose Hoanzl 

Prod. Mgr Gilbert Lubin 

J. M. MATHES, INC. 

260 Madison Ave., New York 16, N. Y. 

Phone: LExington 2-7450 

ABP— ANPA— AFA— ABC 

President W. T. Okie 



198 



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Treasurer A. E. Cox 

Secretary D. R. Hathaway 

Vice-Pres. & Dirs Wilfred S. King, 

Lester J. Loh, 0. L. Tinklepaugh, Jan 

Meyer 
Vice Presidents Thomas McCauley, 

David Gibson, Harvey Rohde, William 

Brayton 
V.P., Dir. of Radio & TV. . . .Read H. Wight 

Asst. Dir. Radio-TV Richard S. Jackson 

Time Buyer Edna S. Cathcart 

V.P., Publ. Dir Arthur Monroe 

V.P., Media Dir Douglas Hathaway 

Radio Accounts: Canada Dry Ginger Alae, 
New York; Judson Dunaway Corp. (Delte, 
Vanish), Dover, N. H. ; Northam Warren 
Corp. (Cutex Lipstick, Nail Polish, Odorono) 
Stamford, Conn.; Pure Food Co. (Deviled 
Chicken, Chicken A La King, Herb-Ox Bouil- 
lon Cubes, Westchester Boned Chicken, 
Lentil Soup, Clear Chicken Broth), Mamaro- 
neck, N. Y.; Nat'l Bd. of Fire Underwriters, 
N. Y. C. 

TV Accounts: Canada Dry Ginger Aile, 
New York; Economics Laboratory (Soil-Off), 
New York; Luden's, Inc. (Fifth Avenue 
Candy Bar, Cough Drops), Reading, Pa.; 
Northam Warren Corp., Stamford, Conn.; 
Pure Food Co. (Westchester Boned Chick- 
en), Marmaroneck, N. Y. ; Union Carbide & 
Carbon Corp. (Institutional; Int'l Telephone 
& Telegraph Corp.; Nat'lBd. of Fire Under- 
writers, all N. Y. C. 

MATHISSON & ASSOCIATES, INC. 

411 E. Mason St., Milwaukee 2, Wis. 

Phone: BRoadway 6-7181 

ABP— ANPA— NBP-^NOAB 

President C. A. Mathisson 

V.P., Treas Ralph W. Henkel 

Radio-TV Dir J. E. Severson 

Time Buyer Robert Geary 

Exec. Adm Walt E. Krueger 

Media Dir Dale D. Karstaedt 

JOSEPH MAXFIELD CO. 

87 Weybosset St., Providence 3, R. I. 
Phone: GAspee 144564457 
ABP— ANPA— APA— NBP 

President Joseph M. Finkle 

Vice-Pres.-Treas Archie M. Finkle 

Radio Director Dorothy M. Taipe 

Production Mgr Richard D. Brugman 

Art Dir Jeanette R. Brenner 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-5710 

ANPA— ABC 

President Lou R. Maxon 

Vice-President Searle Hendee 

Treasurer W. I. O'Neil 

Secretary G. Reginald McKiel 

Radio & TV Dir Edwin Wilhelm 

Branch Offices 

12 E. 53rd St., New York 22, N. Y. 

Phone: PLaza 9-7676 

Vice-Pres., Gen. Mgr M. F. Mahony 



664 N. Rush, Chicago 11, 111. 
Phone: WHitehall 4-1676 

Vice President L. Martin Krautter 

Radio and TV Accounts: Gillette Safety 
Razor Co., Boston, Mass.; Mohawk Carpet 
Mills, Inc., Amsterdam, N. Y.; H. J. Heinz 
Company (canned foods), Pittsburgh, Pa.; 
General Electric Co. (Radio Receiver Dept.) 
Bridgeport, Conn.; Hotpoint, Inc. (appli- 
ances), Chicago, 111.; Pfeiffer Brewing Co., 
Detroit, Mich.; Gillette Safety Razor Co. of 
Canada, Ltd., Montreal, Que.; Griesedieck 
Bros. Brewery Co., St. Louis, Mo.; Pitts- 
burgh Plate Glass Co. (Paint Div.) ; Charles 
E. Hires Co., Philadelphia; Climalene Co., 
Canton, Ohio. 

McCANN-ERICKSON, INC. 

485 Lexington Ave., New York, N. Y. 

Phone: OXford 7-6000 

AAAA— ABP— ANPA— APA— NOAB—PPA 

Chairman of Board H. K. McCann 

President Marion Harper, Jr. 

Sr. V.P., Treas., Chrm. Finance Comm. 

Frank White 

Sr. Vice Presidents C. A. Posey, 

George H. Giese 
Sr. Vice Pres. & 

Creative Dir John H. Tinker, Jr. 

V.P. chg. Radio-TV George Haight 

V.P. chg. Media William C. Dekker 

Exec. Vice Pres Wilbert G. Stilson 

Vice Pres. & Asst. Treas.. .Dixon R. Griswold 

Secretary Benjamin Holme, Jr. 

Asst. Secy Marjorie B. Middlebrook 

Vice Presidents (N. Y.) . .Karl A. Brautigam, 
William J. Breen, DonaM G. Calhoun, 
Sidney W. Dean, Jr., J. L. Deane, G. B. 
Dearnley, Leonard F. Erickson, J. J. Flana- 
gan, H. L. Grafer, Alberta Hays, Farish A. 
Jenkins. Daniel W. Keefe, Alton Ketehum, 
Ralph B. Koser, Thomas P. Losee, Alfred 
J. Roby, Jr., Margot Sherman, Wells W. 
Spence, R. E. Thompson, G. Lester Wil- 
liams, Jr., E. F. Wilson, W. Howard Chase, 
John F. McClure, Neal Gilliatt, S. L. Meu- 
lendyke, Edward B. Noakes, Dorothy B. 
McCann. Earl H. Ellis, Richard Farricker, 
David J. Hopkins, Lansing B. Lindquist, 
Myron McDonald, John H. O'Toole, Jr., 
Wallace Rigby, Stuart Watson, Ferd Zieg- 
ler, Edward R. Beach, W. E. Berchtold, 
C. Terence Clyne, R. Cole, Herta Herzog, 
Anthony Hyde, Russell Johnston, M| Carl 
Johnson, Jr., T. A. McAvity, H. A. Mat- 
toon, G. B. Park, Roger A. Purdon, Albert 
W. Sherer, A. A. Sommer. 
V.P., Mgr., N. Y. Office. . .Rudyard C. McKee 
V.P., Chm. Creative Plans Bd. 
Dir. Radio-TV 

Commercials Christian Valentine, Jr. 

Donald Armstrong, Jr. 
Branch Offices 
200 Berkeley St., Boston 16, Mass. 

Vice Pres.-Mgr Hugh A. Mitchell 

335 Euclid Ave., Cleveland 14, Ohio 
Vice Pres.-Mgr Robert W. Dailey 



199 



ft ft ADVERTISING AGENCIES ft ft 

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647 Griswold St., Detroit 26, Mich. 

V.P., Mgr Paul Foley 

900 Lovett Blvd., Houston 6, Texas 

Vice Pres. Mgr. Joseph B. Wilkinson 

1900 N. Akard., Dallas 1, Texas 

Manager .Bill Sansing 

318 S. Michigan Ave., Chicago 4, 111. 

V.P., Mgr Peter G. Peterson 

Commonwealth Bldg., Louisville 2, Ky. 

Mgr J. Mac Wynn 

114 Sansome St., San Francisco 4, Calif. 
Sr. V.P.-Mgr. West. 

Oper Phipps L. Rasmussen 

3325 Wilshire Blvd., Los Angeles 5, Calif. 

V.P.-Mgr Reg W. Twiggs 

Public Service Bldg., Portland 4, Ore. 

Manager T. N. Tracy 

836 W. Peachtree, Atlanta 8, Ga. 

Mgr Mark B. Bollman, Jr. 

International Division 

642 Fifth Ave., New York 19, N. Y. 

Phone: JU 6-3400 

Chairman Robert E. Healy 

Radio Accounts: American Trust Co., Cali- 
fornia Packing Corporation (Del Monte), 
California Spray Chemical Corp., California 
Wine Association, Chesebrough-Pond's, Inc., 
Buick Division, Cowles Magazines, Inc. 
Esso Standard Oil Co., Gray Drug Stores, Inc., 
Bulova Watch Company, Milk Foundation, 
Inc., Milnot Company, National Biscuit Com- 
pany, Ohio Bell Telephone Co., Pacific Pow- 
er &Light Co., S.O.S. Company, Southern 
California & Southern Counties Gas Com- 
panies, Standard Oil Company (Ohio), Steg- 
maier Brewing Co., Swift & Company, Nestle 
Co. (Quik, Ever Ready Sweet Milk Cocoa, 
Semi-Sweet Morsels, Cookie Mix, Gravey 
Mix, White Sauce Mix), Mennen Co. (Foam 
Shave Afta Shave), Lehn & Fink (Lysol & 
Dorothy Gray Cosmetics, Allied Chemical & 
Dye Corp., Central Vermont Railway, Cleve- 
land Electric Illuminating Co., Coca Cola 
Bottling Co., Columbia Records, Halle Bros. 
Co., Humble Oil Co., Meade-Johnson Paper 
Corp., Nat. City Bank of Cleveland, Rival 
Packing Co., Seeck & Kade, Inc., Tidy House 
Products, Liggett & Myers Tobacco Co. 
(Chesterfield and Oasis). 

TV Accounts: American Trust Co., Bell 
Brand Foods Ltd., California Spray Chemi- 
cal Corp., California Wine Association, 
Chesebrough Mfg. Co., Chrysler Corp., 
Buick Division, Cowles Magazines, Inc., 
Derby Foods, Inc., Gray Drug Stores, Inc., 
Lincoln Bank & Trust Co., Lucky Lager 
Brewing Company, Ohio Bell Telephone 
Company, Owens-Corning Fiberglas Corp., 
Pacific Power & Light Co., S.O.S. Company, 
Southern California & Southern Counties Gas 
Companies, Standard Oil Company (Ohio), 
Stegmaier Brewing Co., Swift & Company, 
Westinghouse Electric Corporation, Nestle 
Co. (Quik, Ever Ready Sweet Milk Cocoa, 
Semi-Sweet Morsels, Cookie Mix, Gravey Mix, 
White Sauce Mix), Mennen Co. (Foam Shave, 
Afta Shave), Lehn & Fink (Lysol & Dorothy 
Gray Cosmetics) Nat'l Biscuit Co., Bulova 



Watch Co., Calif. Packing Corp. (Del 
Monte), Cleveland Electric Illuminating Co., 
Columbia Records, Esso Standard Oil Co., 
Liggett & Myers Tobacco Co. (Chesterfield 
& Oasis), Meade-Johnson Paper Corp., Rival 
Packing Co., U. S. Borax & Chemical Co. 
(20 Mule Team Borax). 

MARSCHALK & PRATT 

Division of McCann Erickson 

460 Park Ave., New York 22, N. Y. 

Phone: OXford 7-4250 

ABP— ANPA— APA— SNPA— ABC— AAAA 

NOAB 

Chairman William E. Berchtold 

President S. L. Meulendyke 

Senior Vice President S. H. Giellerup 

Exec. Vice Pres Stuart D. Watson 

Vice Presidents. .E. George Cloutier, Eugene 

J. Cogan, Arthur J. Kemp, Martin Koehr- 

ing, William C. Munro, Roy Danish, Wm. 

H. Lewis, Jr. 

Radio-TV Dir Glen Bammann 

Radio TV Time Buyers Mary Ellis, 

Catherine Noble 

Radio Accounts: International Nickel Co. 
(Institutional) New York; Coca Cola Bot- 
tling Co. of New York; Genesee Brewing 
Co., Rochester, N. Y. ; Popular Merchandise 
Club, New York; The Mennen Co., Morris- 
town, N. J.; National Lead Co., New York. 

TV Accounts: Coca Cola Bottling Co. of 
New York; National Lead Co. ("Dutch Boy" 
paints) New York; Genesee Brewing Co., 
Rochester, N. Y.; Popular Merchandise Club, 
New York; The Mennen Co., Morristown, 
N. J. 

WALTER McCREERY, INC. 

256 So. La Cienega Blvd., Beverly Hills, Cal. 

Phone: OLympia 2-4480 

AAAA— ANPA— APA— NBP 

Chin. Bd. & Pres Walter K. McCreery 

Radio-TV Dir .Howard Flynn 

Kadio Time Buyer Virginia White 

Radio-TV Accounts: Harris & Frank (re- 
tail clothing), Los Angeles; Ice Follies, Los 
Angeles; Murphy Oldsmobile, Los Angeles; 
So. Calif. Muffler Co. (exhaust systems), Los 
Angeles; San Fernando Valley Times, No. 
Hollywood; Fad Nylons (Hosiery) Beverly 
Hills, Calif. 

RICHARD N. MELTZER ADV., INC. 

785 Market St., San Francisco 3, Calif. 

Phone: YUkon 2-5877 

ABP— ANPA 

President Richard N. Meltzer 

Exec. V.P Wallace X. Aron 

Vice Pres Richard Lemen 

Media Dir Bern Ann Abbaduska 

Branch Office 

6399 Wilshire Blvd., Los Angeles, Calif. 

Phone: WEbster 8-2993 

Manager Emil Reisman 

Radio Accounts: Harrah's Club, Reno, 
Nev.; Simca Advertising Council; Brooks 
Camera; Gray Line, all San Francisco; Rick- 



200 



* * ADVERTISING AGENCIES & $ 

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ey's, Palo Alto, Calif.; Sealy Mattress Co., 
Oakland, Calif.; American Building Bainte- 
nance Co., San Francisco; GallenKamp 
Stores Co., Los Angeles; Bullock & Jones, 
San Francisco. 

Estimated Radio Billing: $180,000. 

TV Accounts: Harrah's Club, Reno- Nev.; 
Brooks Camera, San Francisco; Sealy Mat- 
tress Co., Oakland, Calif.; GallenKamp 
Stores Co., Los Angeles; Citroen Cars, Inc., 
Los Angeles; Totkins, Inc., San Mateo, Calif. 

Estimated TV Billing: $100,000. 

J. ROBERT MENDTE, INC. 

317 South 16th St., Philadelphia 2, Pa. 

Phone: KIngsley 6-1130 

ABP— APA— NBP 

President J. Robert Mendte 

Vice Pres J. W. Holland 

Treas N. L. Hughes 

Prod. Mgr Dennis McClatchey 

Radio Accounts: J. Bird Moyer Co. (MOY 
Dental Holding Powder) Philadelphia; Wil- 
son Lines (River Excursions) Philadelphia; 
Riverview Beach Park (Amusement Park) 
Pennsville, N. J. 

TV Accounts: J. Bird Moyer Co., Wilson 
Lines, Riverview Beach Park. 

GEORGE T. METCALF, COMPANY 

31 Canal St., Providence 3, R. I. 

Phone: UN 1-2634 

ABP— ABC— ANPA— AFA 

Chmn. Bd George T. Metcalf 

President Walter Hyland 

Exec. V.P Sheldon Spencer 

Time Buyer Robert O. Meehan 

Radio Accounts: Otto Seidner, Inc. (May- 
onaise), Westerly, R. I. 
Estimated Radio Billings: $5,000. 

ARTHUR MEYERHOFF & CO. 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-7860 
ANPA— NBP— AAAA—NOAB— APA 

President Arthur E. Meyerhoff 

Production Manager Allen Bethe 

Dir. of Radio & TV S. L. Novy 

Radio-TV Time Buyer. .Evelyn Vanderploeg 

Space Buyer Mary Hauser 

Copy Chief M. E. Chon 

Branch Office 

759 N. Milwaukee St., Milwaukee 2, Wis. 

Phone: BRoadway 1-3144 

V.P., Manager George Grabin 

Radio Accounts: Chicago National League 
Ball Club, Illinois Meat Company, Wisconsin 
& Michigan SS Co., Wm. Wrigley Jr. Com- 
pany, Patricia Stevens Models' Finishing 
School, Chicago Transit Authority. 

C. L. MILLER CO., INC. 

521 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-1010 

ABC— ANPA 

President C. L. Miller 

V.P., Treas P. P. Hoffman 

Secy H. F. Renton 

Exec. V.P W. L. Stocklin 



V.P W. F. Mueller 

V.P., Radio Prog R. C. Maddux 

Prod. Mgr CD. Rogers, Jr. 

Asst. Prod. Mgr J. M. Lacey 

Producer J. M. Edgerton 

Branch Offices 

333 N. Michigan Ave., Chicago, HI. 

Phone: CEntral 6-9438 

1502 Hunt Bldg., Main at 4th, Tulsa, Okla. 

Phone: Gibson 7-9438 
Radio and TV Accounts : E. W. Kneip, Chi- 
cago, 111.; Lewis Research Lab., N. Y. C; 
Piggly Wiggly Great Lakes, Sheboygan, Wis.; 
True Magazine, N. Y. C; Karl Ehmer, Glen- 
dale, N. Y. (all Radio); Corn Products Re- 
fining Co., N. Y. C; Circle Line, N. Y. C; 
Oral Roberts Evangelistic Assoc, Inc., Tulsa, 
Okla.; Lewis-Howe, Chicago, 111. (TV). 

EMIL MOGUL CO., INC. 

625 Madison Ave., New York 22, N. Y. 

Phone: TEmpleton 8-7100 

ABP— ANPA— PPA— AAAA 

Bd. Chrmn., President Emil Mogul 

General Manager Richard Lockman 

Secretary-Treasurer Helene Mogul 

Exec. Vire-Pres .Charles L. Rothschild 

V.P., Creative Dir.— Air Media 

Myron A. Mahler 
V.P., Creative Dir.— Print Media 

Seth D. Tobias 

Copy Chief Alfred P. Berger 

Vice President Milton Guttenplan, 

Nat Wildman 

Traffic Production Supvr Al Mauro 

Controller, Asst. to Pres.. .Norman N. Cohen 
V.P.. Media & Research Dir..... Joel Martin 
V.P., Dir. Marketing & Merch.. Jules Leonard 

V.P., Radio-TV Dir Leslie Dunier 

Radio-TV— Prod., Dir Henry Colman 

Exec. Radio-TV Prod Donald S. Hillman 

V.P., Exec. Art Dir William Jacoby 

V.P., Drugs, Toiletries, Cosmetics Div. 

Richard Lockman 

Sr. Vice President Edward Klein 

Dir. Media & Research Joel L. Martin 

Dir. Publ. Relations Harry Chapperon 

Print Media Dir Oliver Einstein 

Copy Group Heads Dorothy Kent, 

Charles Babkin 

x^ccount Executives Harold Balk, 

Bernard Kramer, Malcolm D. Mogul, Wil- 
liam Shambroom, Wm. Conover, H. M. 
Gurwitz, Dorothy D. Smith 

Accounts: Adam Hat Manufacturers, New 
York; Berolio Import Co. (Berio & Fran- 
cesconi Olive Oil) New York; Ferber Corp. 
(VU-writer Pens & Pencilettes( Englewood, 
N. J.; Gem Oil Corp. (Edible Oils) Brook- 
lyn, N. Y.; Gold Medal Candy Corp. (Bon- 
omo's Turkish Taffy, Bonomo's Peanut Brit- 
tle, Cocilana Cough Nips) Brooklyn, N. Y.; 
Gradiaz, Annis & Co. (Gold Label 
Cigars) Tampa, Fla.; Knomark Mfg. Co. 
Esquire Shoe Polishes) Brooklyn, N. Y.; 
Park & Tilford Distillers Corp. (P & T 
Reserve, P & T Reserve, P & T Private Stock, 
Peychaud Cordials, Dry Monopole Cham- 



201 



* # ADVERTISING AGENCIES # # 

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pagne, Tintex, Winx) New York; Rayco Mfg. 
Co. (Auto Seat Covers) Paterson, N. J.; 
Revlon Products (Silken Net, Aquamarine 
Shampoo, Lotion, Spray Mist, Revlon 
Deordorant Stick) New York; Ronzoni Mac- 
aroni Co. (Spaghetti & Macaroni Products & 
Spaghetti Sauce) Long Island City, N. Y.; 
Stone-Tarlow Co. ("Elevators" Shoes) Brock- 
ton, Mass.; Barney's Clothes (Men's & Boys' 
Clothing) New York; National Shoes (Fam- 
ily Shoe Chain) New York; Rayco Auto 
Seat Covers (Auto Seat Covers) Paterson, 
N. J.; Bakers' Franchise Corp. Lite Diet 
Bread), N. Y. C; Barricini Sandy Shops, 
L. I. C; Field & Mint (Shoe), Brockton, 
Mass.; Pierce's Proprietaries (Golden Medi- 
cal Discovery), Buffalo, N. Y.; Tintex Co., 
N. Y. C. 

CHESTER C. MORELAND CO. 

1104 Times-Star Tower, Cincinnati 2, 0. 

Phone: PArkway 1178 

ABP— ANPA 

President, Treas Chester C. Moreland 

Secretary Walter H. Strauss 

Vice-President .Carl H. Press 

Vice Presidents. .B. L. Schurman, Carl Press, 

Mahlon Sheridan 

Radio Accounts: Coney Island, Inc., Coca- 
Cola Bottling Co., Thomas Foods, Inc. 

TV Accounts: Coney Island, Inc., Coca- 
Cola Bottling Co., Thomas Foods, Inc., Adam 
Wuest, Inc. 

MOREY, HUMM & WARWICK, INC. 

350 Fifth Ave., New York 1, N. Y. 

Phone: LO 4-2240 

ABP— ANPA— AAAA 

President. Sylvester M. Morey 

Exec. Vice-Pres. Llewellyn B. Van Doren 

V.P. & Mgr. Utility & Home 

Appliance Dept Albert W. Humm 

V.P., Chmn. Plans Brd J. R. Warwick 

V.P., Acct. Exec Stanley F. Ellsworth 

V.P. & Art Dir William G. Sutton 

Vice-Pres. & Merch. Dir Walter J. Andree 

V.P., Radio & TV Dir W. L. Wernicke 

Time Buyer Kathryn Shanahan 

Research Dir Dr. Howard D. Hadley 

Secy.-Treas William G. Carmody 

Asst. to Pres David J. Wasko 

Media Director Frank B. McElmoyl 

Copy Chief Fred C. Maine 

Dir. of Public Rel., Pub Warren Cox 

Production Manager Paul Silardi 

Radio Accounts: Sinclair Refining Co., 
Richfield Oil Corp. of N. Y. 

TV Accounts: Sinclair Refining Co., New 
York, N. Y. 

MORSE INTERNATIONAL, INC. 

122 E. 42nd St., New York 17, N. Y. 

Phone: OXford 7-2100 

APA—NOAB 

President J. Patterson 

Export V.P CO. Sloane 

Domestic V.P R. A. Dearth 

Treasurer .J. A. Riedell 



Media Dir O. E. Christy 

Radio, TV Time Buyer R. A. McArdle 

Export Media Mgr Aurora Blando 

Dir. of Radio-TV Prod S. Lyon 

Group Prod. Mgrs W. W. Williams, 

C. Wright, D. Wheatley 
Group Art Directors P. Zangas, 

E. P. Ellis, W. Boege 
Art Studio Dir S. Maltzman 

Radio and TV Accounts: Vick Chemical 
Co. (Vick Products), Prince Matchabelli, 
Inc. Alfred D. McKelvy Co. (Seaforth Men's 
Toiletries). 

MOSER & COTINS, INC. 

10 Hopper St., Utica 3, N. Y. 

Phone: 3-7544 

(Division of Rumrill Co., Inc.) 

ABP— ANPA— APA--PPA— NBP— NOAB 

Pres C. L. Rumrill 

V.P., Gen. Mgr G. M. Prince 

V.P., Treas L. B. Reigler 

V.P., Sec'y Harry T. Duffy 

Media Dir Mrs. L, B. Mang 

V.P., Creative Dir A. M. Huntington 

V.P A. S. Cotins 

V.P., Radio-TV Dir. . . .Everett L. Thompson 
Radio-TV Accounts: Mohawk Valley In- 
vesting Co., Utica, N. Y.; Fitzgerald Bros. 
Brewing Co. (Beer & Ale), Troy, N. Y.; 
Honey Butter Products Corp. (Honey-But- 
ter), Ithaca, N. Y.; Procino-Rossi Corp. 
(Macaroni, Spaghetti & Egg Noodles) Au- 
burn, N. Y.; Agricultural Insurance Co. 
(Property Insurance), Watertown, N. Y. 

MOSS ASSOCIATES, INC. 

415 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-7377 

APA— NBP^ABP— ANPA— PPA 

President.. Joseph H. Moss 

Art Director Sidney Fischer 

Copy Chief Gerald H. Bruce 

Media Director Florence Ellis 

TV Director E. Landau 

C. WENDEL MUENCH & COMPANY 

75 E. Wacker Drive, Chicago 1, 111. 

Phone: Financial 6-3481 
ABP— ANPA— APA— NOAB— NBP 

President C. W. Muench 

V.P., General Manager W. O. Yucum 

Radio-TV Time Buyer Victor Fabian 

Dir. of Merch Robert E. Moore 

Production Mgr William G. Fisher 

Branch Office 
2102 Jackson, Dallas 1, Texas 
Phone: RAndolph 2554 
Radio Accounts: Freshrap Div., Badger 
Paper Mills, Inc. (Waxed Paper), Peshtigo, 
Wis.; Balentine Packing Co. (Meat Prod- 
ucts), Greenville, S. C; Bosch Brewing Co., 
Houghton, Mich.; Consolidated Foods Corp., 
Chicago, 111.; L. C. Forman & Sons (Condi- 
ments), Pittsford, N. Y.; Fox DeLuxe Foods, 
Inc. (Poultry & Meat Products), Chicago, 
111.; Fuji Trading Co. (Chop Suey Foods), 
Chicago, 111.; Monarch Brewing Co., Chi- 



202 



* # ADVERTISING AGENCIES # # 

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cago, 111.; Neuhoff Brothers Packers (Meat 
Products), Dallas, Tex. 

TV Accounts: Freshrap Div., Badger Paper 
Mills (Waxed Paper), Peshtigo, Wis.; Balen- 
tine Packing Co. (Meat Products), Green- 
ville, S. C; Bosch Brewing Co., Houghton, 
Mich.; Fox DeLuxe Foods, Inc. (Poultry & 
Meat), Chicago; Monarch Brewing Co., Chi- 
cago; Neuhoff Brothers Packers (Meat Prod- 
ucts), Dallas, Tex. 

NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave.. New York 17, N. Y. 

Phone: OXford 7-9292 

AIAA 

President Thomas W. Hughes 

Vice-Presidents Joseph W. Madden, 

Walter Kelly 

Art Director Anthony Saris 

Radio & TV Director Jerome Kates 

Radio and TV Accounts: Borden Co., 
H. J. Heinz, Lever Brothers (U.S.), Quaker 
Oats Co. 

NEEDHAM & GROHMANN, INC. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-6200 

ANPA— AAAA— NOAB— APA— NBP 

Pres., Treas H. Victor Grohmann 

V.P. & Sec'y John M. Handley 

V.P. & Art Dir H. Nelson Kent 

V.P.'s John M. Keil, Howard A. Heinsius 

Exec. Sec'y Kathryn Intemann 

Copy Director Vera Mezei 

Prod. Mgr Samuel Boyd, 

Lawrence W. Alpaugh 

Media Dir Harry C. Ledingham 

Acct. Executives H. Victor Grohmann, 

John M. Handley, John M. Keil, Alfred 

Burnham, Howard Heinsius 

Accounts: America House; Centriline 
Corp.; Chatham Mfg. Co.; Cosby Brush & 
Import Co. Inc.; Flower City Charcoal Co.; 
Huffman & Boyle; Johnson, Arthur A., 
Corp.; Chatham Mfg. Co.; Flower City 
Charcoal Co.; Huffman & Boyle; Johnson, 
Arthur A., Corp.; Kent of London; Lock- 
wood, A. N.; National Biscuit Co.; Raymond 
Concrete Pile Co.; Rockefeller Center, Inc.; 
Staunton Military Academy; Stillman, & 
Hoag, Inc.; Sussex County Planning Board; 
Thonet Industries Inc.; White Turkey; Zen- 
ith-Godley Co. Inc. 

NEEDHAM, LOUIS & BRORBY, INC, 

Prudential Plaza, Chicago 1, 111. 

Phone: WHitehall 4-3400 

AAAA— ANPA— ABP— APA— ABC 

President Maurice H. Needham 

Sr. Vice Presidents Melvin Brodby, 

W. R. Fowler 

Melvin Brorbv, W. R. Fowler 

Sr. V.P., Media Dir Otto R. Stadelman 

V.P., TV-Radio Dir James G. Cominos 

Financial V.P., Secy Max D. Anwyl 

V.P. Chg. TV-Radio Prog. . .John Scott Keck 
V.P. Chg. TV-Radio Comm. 

Prod Alan Wallace 



P. M. Morrow, 



Spot Time Buyers 

D. D. De Carlo 

Branch Offices 

9100 Sunset Blvd., Hollywood 46, Calif. 

Phone: CRestview 6-2073 

Mgr Michael Gradle 

730 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7-0333 

V.P. & Mgr Frederick A. Mitchell 

V.P., Media Dir Gordon Vanderwarker 

880 Bay St., Toronto, Ont., Canada 
Phone: WAlnut 3-9817 

V.P. & Mgr John A. Willoughby 

Radio and TV Accounts: Campbell Soup 
Co.; S. C. Johnson & Son, Inc.; S. C. John- 
son & Son, Ltd.; Kraft Foods Co.; Morton 
Salt Co.; People's Gas, Light & Coke Co.; 
Quaker Oats Co.; Wieboldt Stores, Inc.; 
Wilson & Co. Inc.; Household Finance 
Corp.; Monsanto Chemical Co.; State Farm 
Insurance Cos.; Kraft Foods Co. Ltd.; 
Canadian Industries, Ltd.; Lever Brothers 
Co.; Hotpoint Co., International Minerals & 
Chemical Corp.; Palm Beach Co. 

RALPH NELMS, INC., ADV. 

Box 1624 SS Sta., Springfield, Mo. 
Phone. 4-2555 

President Ralph A. Nelms 

Secretary Annabelle Gray 

Account Executive J. H. Richards 

Art Director Richard Wilcox 

Radio Accounts: Wilson Bros. Mfg. Co. 
(Hooked Rug Materials), Springfield; In- 
dependent Stave Co. (Wood Products), Le- 
banon; Reynolds Mfg. Co. (Reyco Tandem), 
Springfield, Mo. 

GEORGE R. NELSON, INC. 

208 State St., Schenectady 5, N. Y. 
Phone: FRanklin 4-4135 

Pres. & Treas George R. N<lson 

Vice-President Helen C. Nelson 

Secretary Alice Pach 

Art Director Arnold Hitchins 

Radio, Copy, Pub. Dir. ... .Robert S. Cragin 

TV Director Robert Stone 

Radio Time Buyer Ruth WJHollister 

TV Time, Space Buyer Tillie Reinig 

Radio Transcription Production Accounts: 
General Electric Company, Electronics Divi- 
sion (G. E. Radios and TV Sets), Syracuse, 
N. Y.; Saratoga Association (Racing Associa- 
tion), Saratoga & New York, N. Y.; Gen- 
eral Electric Company, Appliance Division 
(Refrigerators, Stoves, etc.), Bridgeport, 
Conn.; National Dairy Products Corp. (Seal- 
test Dairy Prods.), Benrus Watch Company 
(Watch Manufacturer), New York, N. Y.; 
Marcus Breiers' Sons (Sports Clothing), 
Mohawk Carpet Mills, Inc. (Rug & Carpet 
Mfrs.), Amsterdam, N. Y.; Pepsi-Cola Com- 
pany, Soft Drink Mfrs.), New York, N. Y.; 
Spaulding Bakeries, Inc. (Spaulding Baked 
Products), Binghamton, N. Y.; Block Drug 
Company (Pharmacal Products), Jersey 
City, N. T.: D. L. & W. Coal Co. (Blue Coal). 
New York; Shell Oil Co., N. Y.; National 



203 



* * ADVERTISING AGENCIES # # 

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Presto Industries, Inc. (Presto Prods.) Eau 
Claire, Wis.; WROW, WROW-TV, Albany, 
N. Y. ■ 

Television Film Production Accounts: 
Pepsi-Cola Company (Soft Drink Mfrs.), 
New York, ... Y. ; Mohawk Carpet Mills, 
Amsterdam, N. Y. 

Radio Accounts (Time) : William Lee & 
Co., Watervliet, N. Y.; Saratoga Assn., Sara- 
toga Springs, N. Y. 

Television Accounts (Time) : William W. 
Lee & Co. (Save-the-Baby), Watervliet, N. Y.; 
Saratoga Association (Racing Association), 
Saratoga & New York, N. Y. 

NEWMAN, LYNDE & ASSOCIATES, 
INC. 

1628 San Marco Blvd., Jacksonville 7, Fla. 

Phone: EX 8-9721 

ABP— ANPA— APA— PPA 

Pres., Acct. Exec Hunter Lynde 

V.P., Copy Chief David E. Robeson 

Radio-TV Dir., Time Buyer. .John Hopkins 

Radio Accounts: Swisher, J. H., & Son, 

Inc. (King Edward Cigars), Jacksonville, Fla. 

NORMAN, CRAIG & KUMMEL, INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-0900 

ANPA— NOAB— APA 

Chmn„ of the Bd William H. Weintraub 

President Norman B. Norman 

Exec. V.P., Secretary Eugene Kummel 

Exec. V.P., Treasurer B.David Kaplan 

V.P., Radio & TV Walter Craig 

Senior V.P John Davenport Scheuer 

V.P., Copy Director Richard Bowman 

V.P., Marketing Dir John B. Morris 

V.P., Fashion Coordinator, 

Copy Director Kay Daly 

Vice President Richard Bouton 

Vice Presidents Warren Fales, 

H. G. Bissinger, William E. Macke, E- L. 

Whitney 

V.P., Prod. Mgr .William Zerweck 

Mgr., Print Media Dept George Coleman 

Asst. Secy Roselon Flanagan 

Operations Supervisor. . . .Ronald R. Mullins 
Group Copy Supervisors Adrian Bryan 

Courie, Anne Foster, Sidney Lerner 
TV-Radio Production Suprv.. .Sheldon Piatt 

Print Media Dir Eugenie C. Stamler 

Prod. Mgr Louis Hirx 

Merch. Dir Lawrence Foden 

Mgr., Art Dept Constance Valesey 

Time Buyer Jeanne Sullivan 

TV Art Director Benjamin Colarossi 

Account Executive Richard Bouton, 

L. J. McGrady, Gerald Shapiro, James M. 

Shivas, Thomas T. Stafford 
Branch Offices 
Merchandise Mart, Chicago 54, 111. 
Phone: WHitehall 3-0211 

Gen. Manager H. G. Bissinger 

Office Mgr George Paneff 

1513 Jefferson Ave., Toledo 4, Ohio 

Phone: CHerry 4-2593 

Executive L. J. McGrady 



Radio and TV Accounts: Hudson Pulp & 
Paper Corp., New York; Ronson Corp., New- 
ark, N. J.; Seeman Bros. (Air- Wick, Nylast) 
New York; Selchow & Righter Co., New 
York; Speidel Corp., Providence, R. L; 
Warner-Lambert Pharmaceutical Co., Lam- 
bert-Hudnut Div. (Sportsmen Toiletries) 
Morris Plains, N. J.; Willys Motors, Toledo, 
Ohio; Chanel, Inc., N. Y. C; Maiden Form 
Brassiere Co., Pabst Brewing Co., Chicago, 
111. 

NORTH ADVERTISING, INC. 

Merchandise Mart, Chicago 54, 111. 
Phone: WHitehall 4-5030 

President Don P. Nathanson 

Exec. Vice Pres Cyrus H. Nathan 

Treasurer Harold Rosenzweig 

Branch Offices 

6 E. 45th St., New York 17, N. Y. 

Phone: OXford 7-0414 

V.P., Dir. Radio & TV Bruce M. Dodge 

8701 Wilshire Blvd., Beverly Hills, Calif. 
Phone: OLympia 2-3840 

Manager Clifford Gill 

Radio & TV Accounts: The Toni Co. 
(Charm Kurl Home Permanent, Deep Magic 
Facial Cleansing Lotion, Prom Home Per. 
manent and End Curl Prom, Silver Curl, 
New Ventilated Spin Curlers, Toni Home 
Permanent and Tip Toni, Tonnette Chil- 
dren's Home Permanent) Chicago; Eng- 
lander Co., Inc. (Mattresses), Chicago; Lan- 
vin Parfums, Inc. (Arpege, My Sin Perfumes 
and associated products) New York. 

NOYES & COMPANY 

1800 Industrial Bank Bldg. 

Providence 3, R. I. 

Phone: GAspee 1-2087 

AAAA— ABP— ANPA 

President Frederick C. Noyes 

Vice Pres Carroll H. Rickard 

Dir. Radio-TV Henry C. Hart, Jr. 

Time Buyer William M. Macleod 

Radio Accounts: Industrial Natl. Bank 
(Banking), Providence, R. I.; The Narragan- 
sett Electric Co. (Public Utility), Providence, 
R. I.; Peoples Savings Bank (Savings), Prov- 
idence, R. I.; Tilden-Thurber (Retail Silver 
& Jewelry), Providence, R. I.; White & 
Bagley Co. (Automotive & Ind. Oils), 
Worcester, Mass.; Rumford Chemical Works 
(Cleaner), Rumford, R. I. 

TV Accounts: Industrial Natl. Bank 
(Banking), Providence, R. I.; Narragansett 
Electric Co. (Utilities, Appliances), Provi- 
dence, R. I.; G. & C. Merriam Co. ("Mer- 
riam-Webster" Dictionaries), Springfield, 
Mass. 

Estimated Radio-TV Billings: $100,000. 

R. T. O'CONNELL COMPANY 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-5412 

ABP-T>PA— APA 

President .R. T. O'Connell 

Exec. Vice Pres., 

Creative Dir Ethel Merklen 



204 



# # ADVERTISING AGENCIES # # 

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Vice President George Miller 

Radio-TV Dept J. Cunningham, 

Anne Kelleher 

Radio Accounts: Pomatex Co., Inc. (Hair- 
dressing), New York, N. Y.; Johe Co. 
(Household Cleaner), Tenafly, N. J. 

OGILVY, BENSON & MATHER INC. 

589 Fifth Ave., N. Y. 17, N. Y. 

Phone: MU 8-6100 

ANA— PPA— NOAB— APA 

President David Ogilvy 

Exec. V.P E. Estey Stowell 

Sr. V.P, Treas Shelby H. Page 

Sr. V.P.. J. McCaffrey, J. Irish 

Vice Presidents W. Bijur, 

P. Caravatt, L. Munro, J. Heekin, D. Mar- 

garetten, R. C. Smith 

V.P., Dir. Radio-TV H. Booraem, Jr. 

V.P., Dir. of Media Samuel L. Frey 

Assoc. Dir P. L. Tomlin 

Mgr., Comm'l Prod Anthony Rizzo 

Mgr., Show. Prod Eugene Schiess 

New Programs Edward Ingeman 

Casting Dir Olga Fabian 

TV-Radio A.E Richard Simon 

TV-Radio Prod Walter Sachs, 

Newt Mitzman, David Evans 

Radio Accounts: Lever Bros. (Dove, Good 
Luck) New York, N. Y.; Pepperidge Farm 
(Bread) Norwalk, Conn.; Schweppes Qui- 
nine Water, New York, N. Y.; Tetley Tea 
Co. (Tea), New York, N. Y.; Melville Shoe 
Corp. (Thorn McAn Shoes, New York, N. Y. 

Estimated Radio Billing: $2,128,500. 

TV Accounts: Lever Bros. (Dove, Good 
Luck, Lucky Whip) New York, N. Y.; Arm- 
strong Cork (Cushiontone) Lancaster, Pa.; 
Helena Rubinstein (Reduce-Aids, Nudit, 
Colortone Shampoo, Naildress) New York, 
N. Y.; Melville Shoe Corp. (Thorn McAn 
Shoe), New York, N. Y.; Pepperidge Farm, 
Inc. 

Estimated TV Billings: $3,481,500. 

OLMSTED & FOLEY, INC. 

1750 Hennepin Ave. So., Minneapolis 3, Minn. 

Phone: FEderal 9-0441 

AAAA— ABC— ABP— ANPA— AFA 

President Ward H. Olmsted 

Exec. V.P John T. Foley 

Secretary G. C. Hellickson 

Vice Pres Ward W. Olmstead, 

John K. Mortland 

Radio-TV Dir B. G. Morison 

Producers Ned W. Axt, Diane F. Syme 

Time Buyer W. T. Way 

Radio-TV Accounts: Clover Leaf Creamery 
Co.; 1st Nat'l Bank of Minneapolis; Hotel 
Leamington (TV only) ; Northland Milk 
Co.; The Waterbury Co. (TV only), all Min- 
neapolis, Minn.; Marshall-Wells Co. (Paints- 
Appliances), Duluth, Minn.; Owatonna Can- 
ning Co. (Festal Products), Awatonna, 
Minn.; Waterbury Htg. Suply Co. (Fur- 
naces), Minneapolis, Minn.; North Ameri- 
can Life & Casualty Co. (Radio only) ; Sears 
& Roebuck & Co. (Radio only). 



PHIL A. O'NEILL ADVERTISING 

43 N. Franklin St., Wilkes-Barre, Pa. 
Phone: VAlley 2-7191, 3-8874 

President Phil A. O'Neill 

Vice^Pres Thomas J. O'Neill 

Secy., Treas Mary M. O'Neill 

Accounts: Burschel Dairy Co., Scranton, 
Pa.; First-Second National Bank & Trust Co., 
Wilkes-Barre; Fisher's Hatchery, Elysburg, 
Pa.; Jordan the Hatter (Men's Furnishings), 
Wilkes-Barre; Lane's (Furs), Wilkes-Barre; 
McLaughlin Funeral Service, Wilkes-Barre; 
Radio Stations WAZL, Hazleton, Pa.; WBRE, 
Wilkes-Barre; WHLM, Bloomsburgh, Pa.; 
WHOL, Allentown, Pa.; WIDE, Biddeford- 
Saco, Me.; WVDA, Boston, Mass.; Station 
WBRE-TV, Wilkes-Barre ; Vaughn's Bakery, 
Berwick, Pa. 

W. WALLACE ORR, INC. 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: KIngsley 6-4140 

President W. Wallace Orr 

V.P. & Asst. to Pres Bosh Pritchard 

Sec'y & Treas Willard W. Hughes 

Art Dir Wellington H. Kashner 

Copy Chief Anne T. Beck 

Space & Time Buyer Greta Dunsmore 

Radio Accounts: Atlantic City Racing 
Assn., Pleasantville, N. J.; Beach Front Gar- 
dens (Motel) Atlantic City, N. J.; M. A. 
Bruder & Sons, Inc. (Paint Mfgr.) Philadel- 
phia; Swanwyck Estates (Real Estate De- 
velop.), Wilmington, Del.; Harry F. Michell 
Co. (Garden Supplies), Philadelphia. 

TV Accounts: Atlantic City Racing Assn., 
Pleasantville, N. J.; Beach Front Gardens, 
Atlantic City, N. J.; Monte Carlo Beach 
Motels, Atlantic City, N. J.; M. A. Bruder & 
Sons, Inc. (Paint Mfgr.) Philadelphia. 

MERRITT OWENS ADV. AGENCY, 
INC. 

365 New Brotherhood Bldg., 

Kansas City 1, Kans. 

Phone: DR 1-7250 

ABP— ANPA— APA— FAAG 

President Merritt Owens 

Art Dir., Prod. Mgr Tom Horan 

Radio-TV Dir Frank Rickey 

Account Executives Merritt Owens, 

Radio-TV Accounts: Goldman Jewelry Co., 
Pearson-Ferguson; Vesto TV; Dumas Mil- 
ner; Steeves Typewriter; Zephyr Awning 
.Co.; Thriftway Food Stores; Home Savings 
Asso.; Peck's of Kansas City (TV only) ; 
Ashmore Pontiac (TV only). 

PACE ADVERTISING AGENCY, INC. 

19 West 44th St., N. Y. 36, N. Y. 

Phone: MUrray Hill 7-4090 

ABP 

President Elias Schonberger 

Exec. V.P Peter Frenkel 

V.P. & Merch. Dir David E. Winnick 

Sec'y & Treas Max Weintraub 

Copy Chief Seymour Altman 



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# # ADVERTISING AGENCIES # # 

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Art Dir Elmer Pfeffer 

Prod. Mgr Jack Weiner 

Radio Time Buyer Betty Silon 

Media Dir., Space Buyer Irving Krouse 

Research Dir Jay Dresner 

Pub. Dir June Aaronson 

Acct. Executives ...David E. Winnick, 

Lawrence Nelson, Aaron W. Davis, Jay 
Dresner, Betty Silon, Peter Frenkel, Elias 
Schonberger, Morton Zimmerman 
Accounts: Downs, Grace; Furniture Spe- 
cialties Corp.; Klein & Teicholz; Overhead 
& Modernfold Door; Seminole Furniture 
Corp.; Warner Mfg. 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

2124 4th Ave., Seattle 1, Wash. 

Phone: ELiot 1401 

AAAA— ANPA— APA-OTP— NOAB 

Chrm. of Board Wm. H. Horsley 

President Trevor Evans 

V.P., Secretary Frank Horsley 

Treasurer Calvin W. Franklin 

Radio-TV Dir., Talent Buyer. .Grant Merrill, 

Media Dir., Time Buyer. Gertrude M. Nyman 

1115 West Broadway, Spokane, Wash. 

Phone: FAirfax 7-9585 

V.P., Manager Martin Boss 

715 Cascade Bldg., Portland, Oregon 
Phone: CApitol 2-1021 

V.P., Manager Milton A. Foland 

Radio Accounts: Fisher Flouring Mills Co. 
(Pancake Mix, Biskit Mix, Fisher's Blend 
Flour, Zoom, etc.), Ivar's Acres of Clams 
(Seafood Restaurant), Imperial Candy Co. 
(Candy), Wash. State Fruit Commission, 
Yakima, Wash.; Federal Old Line Insurance 
Co. (Insurance); Lang & Co. (Gold Shield 
Coffee) Seattle, Wash.; Nalley's, Inc., (Praise 
Salad Dressing) Tacoma, Wash.; Oil Heat 
Institute of Washington, Seattle. 

TV Accounts: Fisher Flouring Mills Com- 
pany; Ivar Haglund — Acres of Clams; Im- 
perial Candy Company; Washington State 
Fruit Commission; Carstens Packing Com- 
pany; Montag, Inc.; Lang & Co.; Oil Heat 
Institute of Washington. 

PARIS & PEART 

370 Lexington Ave., New York 17, N. Y. 

Media Dept., 295 Madison Ave. 

Phone: MUrray Hill 5-2424 

ABP— ANPA— APA— PPA— ABC— NOAB 

NBP 

Exec. V.P., Treas J.A.H. Rehm 

Sec'y., Comptroller Thayer Durell 

Marketing, Research Dir H. L. Mooney 

Art Director F. Yelinek 

Production Mgr R. Largo 

Vice Presidents. .W. F. James, G. M. Cleland 

Acct. Executives A. A. Bindrim, 

W. F. Byrne, F. S. Ferrv, D. C. Kreinik, 
W. J. DeStefan, G. R. Gibson, K. E. Lee, 
T. C. Flanagan, A. A. Lanton, J. E. Pender - 
gast, R. V. Schilt, M. A. Umans 

Time Buyer Virginia Burke 

Copy Director Dorothy Parker 

Media Dir W. M. Symmes 



Personnel & Systems Mgr...Thelma Jeffreys 

Art Director F. Yelinek 

Marketing & Research Dir H. L. Mooney 

Admin. Dir., Art Dept R. Reed 

Prod. & Purchasing Dir R. Largo 

Secretary Thayer Durell 

Accounts: A & P, N. Y.; Colonna, J., 
Bros.; Excelsior Quick Frosted Meat Prod. 
Inc.; Joe Lowe Corp.; Kannengiesser & 
Co.; Sage Laboratories Inc.; Woman's Day 
Inc.; Breakstone Bros., Div. of Nat'l Dairy 
Products Corp., New York; Atlantic Tele- 
sion (WATV), Newark, N. J.; No-Cal Corp., 
Brooklyn, N. Y.; Vanity Fair Paper Mills, 
New York; La Perla Food, Re-Dan Packing 
Co.; Romanoff-Caviar Co., Inc.; West Chem- 
ical Prod., Inc.; Women's Day, Inc. 

PARKSON ADVERTISING AGENCY, 
INC. 

400 Park Ave., New York 22, N. Y. 
Phone: PLaza 1-6400 

President Ted Bergmann 

Sec.-Treas Florence Shapin 

Dir. Marketing & Res Philip Agisim 

Art & Prod. Dir Sydney Reich 

Dir. of Copy Axel P. Gudmand 

Radio-TV Director Charles M. Boland 

Radio-TV Media Dir Herbert Gruber 

TV Film Dir Lloyd Durant 

Comm. Dir Irving Roes 

Time Buyer Ruth M. Bayer 

Radio-TV Accounts: Pharmaceuticals, Inc.; 
Ligget Drug Co.; Journal of Lifetime Liv- 
ing (Radio only); Sun Drug (Pittsburgh-TV 

Estimated Radio-TV Billings: $9,750,000. 

PEARSON ADV. AGENCY, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: YUkon 6-7795 

ANPA 

President-Treasurer C. H. Pearson 

Radio Accounts: Cooper & Cooper, Inc. 
(Razor Blades), Brooklyn; National Home 
Owners Assoc, New York, N. Y.; Dime 
Savings Bank, Brooklyn, N. Y. 

PECK ADV. AGENCY, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-0900 

ANPA— NBP— APA— ABP— NOAB 

Chr. Exec. Committee Harry Peck 

Chairman of Board Sidney Garfield 

President Harry Krawit 

V.P., Secretary Sanford Hirschberg 

Media Dir Frieda Weiss 

TV, Radio Dir Sylvan Taplinger 

Time Buyer Russ Alben 

Radio Accounts: Howard Store Corp. 
(Clothes) Brooklyn, N. Y.; Van Munching 
& Co. (Heineken's Beer) New York, N. Y.; 
Bruns, Nordeman & Co. (Stocks & Bonds) 
New York, N. Y. 

TV Accounts: U. S. Time Corp. (Timex 
Watches) New York, N. Y.; Sweet Orr & 
Co. (Workwear) New York, N. Y.; D'Orsay 
Sales Co. (Intoxication Perfume) New York, 
N. Y. 



206 



& * ADVERTISING AGENCIES $ & 

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PERRIN-PAUS COMPANY 

8 South Michigan Ave., Chicago 3, 111. 

Phone: RA 6-7923 

ABP— -ANPA— APA—NRP 

President Earl R. Perrin 

Vice-President, Sec'y Donald L. Paus 

Branch Office 

730 Fifth Ave., New York 19, N. Y. 

Phone: PL 7-6120 

PHILLIPS-RAMSEY CO. 

304 Ivy, San Diego 1, Calif. 

Phone: BElmont 4-6401 

APA— NBP— TAAN 

Chairman W. L. Phillips 

President Charles C. Ramsey 

Vice Pres James Holloway 

Sec'y.-Treas Herbert Fredman 

Media Director Mrs. Nina Dallair 

Radio-TV Dir Mrs. Orva W. Huff 

Radio-TV Accounts: Silver Gate Savings & 
Loan Assn., First National Bank, Alsynite 
Co. of America (Translucent Fiberglas Pan- 
els) ; Golden Tulip Food? (Manufacturers of 
Potato Chips) ; Lion Clothing Co. (Men's & 
Women's Wearing Apparel) ; Food Basket 
(Supermarket Chain) ; Walker Scott Corp. 
(Department Store) ; Hazard Concrete Prod- 
uct Co.; Barvend Foods (Soups) ; City Chev- 
rolet Co.; Percy H. Goodwin Co.; Mexicali 
Brewing Co.; Milk Council; Oscar's Restau- 
rant Chain; TV Antenna Supply Co.; Tri-W 
Builders; United Fund; Walker Engineering 
Co. (Vacuum Powered Ash Trays) ; Better 
Business Bureau (San Diego). 

PITLUK ADVERTISING COMPANY 

123 Auditorium Circle, San Antonio 5, Texas 

Phone: CApitol 3-6131 

APA—NOAB— SNPA— TAAN 

ABP— ANPA 

Pres., Acct. Exec Jack N. Pitluk, Sr. 

V.P., Acct. Exec Jack N. Pitluk, Jr. 

Acct. Execs C. Carolus, 

Sam Riklin, Louis Pitluk, Norman Morris 

Copy Chief Harvey Christiansen 

Radio Director Margaret Morrison 

TV Director Don Zimmer 

Radio-TV Accounts: Joske's of Texas 
(Department Store), San Antonio, Tex.; 
Handy Andy Community Stores (Chain 
Grocery Stores), San Antonio, Tex.; Roe- 
gelein Provision Company (Bacon, Sau- 
sages), San Antonio, Tex. 

PORTER & ASSOCIATES 

1188 S. Muirfield Rd., Los Angeles 19, Calif. 
Phone: HOllywood 5-0580 

Owner, Sales Mgr Irwin T. Porter 

Partner, Time Buyer Gertrude T. Porter 

Account Executive Jean Norab 

Radio Accounts: Wright Carpet, Inc., Los 
Angeles; Resnik Bros. (Automobile Repairs) 
Los Angeles; Ackerman Cosmetics (Creams, 
Lotions, etc.) Los Angeles; Keys Meat Mar- 
ket (Butcher) North Hollywood; Pecks 
Model Agency, Hollywood, Calif.; Prekut 
Homes (Building Contractors) Los Angeles; 



Kenosha Transport Corp. (Automobile Trans- 
portation) Los Angeles; Angelus Furniture 
Co., Los Angeles, Calif. 

POTTS- WOODBURY, INC. ADV. 

2233 Grand Ave., Kansas City 8, Mo. 

Phone: GR 1-5775 

ANPA— NOAB— PPA— ABP 

Chrm. of Board R. J. Potts 

President J. B. Woodbury 

Vice Pres E. A. Warner, 

C. C. Tucker, C. L. Robinson, Al Coleman, 
G. F. MaGill, John K. Barton, C. E. Jones, 
R. R. Sanford, C. Stritzinger, P. N. Horst- 
man 

Sec'y Treas C. C. McMillan 

Radio-TV Dir William J. Brewer 

Radio-TV Acct. Dirs Gene Dennis, 

Al Christy 

Film Buyer Al Christy 

Acct. Executives J. Cahill, 

D. Dixon, J. M. Gaughan, E. T. Marshall, 
G. L. Mosley, R. M. Robinson, E. C. White, 
Jr. 

J. G. PROCTOR COMPANY, INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7725 

President J. G. Proctor 

V.P. & Acct. Exec Ray Hanna 

Secretary M. S. Proctor 

Art Dir. & Prod. Mgr M. Sholle 

Accounts: Addis Co.; British Continental 
Sales Co.; Chauncy Woolen Mills; Fairchild 
Sons; Fouke Fur Co.; Frederica Furs Inc.; 
Hausman M. & Sons; Home, Joseph Co.; 
Joske's of Texas; Levenson Co., Lexington 
Corp.; Norwegian Fur Breeders Assn'n; 
Paden City Pottery Co.; Pasquier, Michel; 
Peerless Film Processing Corp.; Revillon 
Freres; Southwest African Persian Lamb In- 
dustry Advisory Board; Steeplechase Park; 
Titche-Goettinger Co.; Zimmerman-Scher Co. 

PRODUCT SERVICES 

17 East 45th Street, New York City 
Phone: MUrray Hill 7-0204 

President Les L. Persky 

Exec. V.P., Gen. Mgr... Lester J. Blumenthal 

V.P., Acct. Supv Harold L. Tuers 

Treasurer Robert S. Lewis 

Art Director Allen G. Davis 

TV Production Mgr Ralph Porter 

Media Director Marvin Richfield 

PR Director Ruth Davis 

Copy Dir Diane Young 

Time Buyer Doris Gould, B. P. Patrick 

Acct. Exec Lester Blumenthal, N. R. 

Lorman, Harold Tuers, Les L. Persky 
TV Accounts: Roto-Broil Corp. of Amer- 
ica (rotisseries) ; Broil Quick Co. (Rottis- 
series); Bymart-Tintair, Inc. (Hair Color- 
ings) ; Cont. Car-NulBa Corp. (Floor Wax) ; 
Glamorene, Inc. (Rug Cleaner) ; Harrison 
Lab., Inc. (Nail Polish) ; Marlowe Chemical 
Co., Inc.; Technical Tape Corp. 
Estimated TV Billing: $7,000,000. 



207 



# # ADVERTISING AGENCIES * # 

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CHARLES O. PUFFER ADVERTISING 

430 N. Michigan, Chicago 11, 111. 

Phone: WHitehall 4-1003 

ABP— APA 

President Charles O. Puffer 

Art Director Henry Garcia 

Prod. Mgr Glorya Bakken 

Copy Chief Howard Paul 

Publicity Dir Jack Hess 

Acct. Executives Charles 0. Puffer, 

Lloyd Kuehn, Jack Hess 
Accounts: Ceco Steel Products Corp., Jenn- 
Air Products Co., Inc., E. J. Lachmann Co., 
National Chiropractic Ass'n, Wisconsin Malt- 
ing Co., Augsburger Beer, Curtis Lighting. 

L. W. RAMSEY COMPANY 

230 No. Michigan Ave., Chicago 1, 111. 

Phone: FRanklin 2-8155 

ANPA— APA— NBP— NOAB 

Chairman A. C. Naeckel 

President Richmond M. Lloyd 

Vice-President N. B. Langworthy 

Sec, Treas W. J. Henderson 

Art Director. . . . . E. J. McCabe 

Prodn. Mgr Vito M. Volino 

Branch Office 

111 East 3rd St., Davenport, Iowa 

Phone: 6-0157 

Acct. Exec. & Tech.Consul W. A. Giraldi 

Accounts: American Machine & Metals 
Inc.; Daisy Mfg. Co.; Davenport Papers, 
Larson, J. C, Co. Inc.; McFadden 3 Sisters 
Springs, Radio Station KGLO, WTAD; Rol- 
screen Co.; Station WOC, Tri-City Bcstg. 
Co.; Western Grocer Marshalltown, la. 

THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 
Phone: JAckson 7-1179 

President Wilbur W. Randall 

Art Director Robert N. Berger 

Radio & TV Director Florence F. Grady 

Copy Jack F. Reynolds 

Radio Accounts: Stackpole Moore & 
Tyron (Clothing), Hartford, Conn.; Hoff- 
man Wallpaper, Sir Alio Shoe Clinic, Wach- 
tel's Department Store, all Hartford, Conn. 

TV Accounts: Hartford Gas Co., State Line 
Potato Chip Co., N. Wilbraham, Mass.; 
Crown Petroleum, Hartford, Conn.; Sir Alio 
Shoe Clinic, Hartford, Conn. 

REACH, McCLINTON & CO., INC. 

505 Park Ave., New York, N. Y. 

Phone: PLaza 1-7300 

69 Washington St., Newark, N. J. 

Phone: MArket 3-5100 

ANPA— APA— NBP— AAAA— NOAB 

Chrmn. of Board Chas. Dallas Reach 

President Harold L. McClinton 

Secretary Everett W. Sahrbeck 

Exec. V.P. (Newark) D. M. Bernheim 

Sr. V.P., Copy Curtis Berrien 

Sr. V.P., Mgr. Newark F. R. Risley 

V.P., Art Lockhardt L. Shultz 

V.P., Radio-TV Werner Michel 

Prodn. Mgr S. A. Holdampf, Jr. 



Media Dir Mac Donald Dunbar 

Radio-TV Time Buyer Timothy O'Leary 

Branch Offices 
Prudential Bldg., Chicago 1, 111. 
Phone: DElaware 7-5664 

V.P., Manager Philip M. White 

6434 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: WEbster 3-9167 

V.P., Manager Harry W.Witt 

750 Baker Bldg., Minneapolis 2, Min. 

Phone: FRanklin 4-1234 

V.P., Manager George 0. Ludcke, Jr. 

JAMES R. REESE ADVERTISING CO. 

15 West 10th St., Kansas City 6, Mo. 
Phone: Victor 5269 
APA— ABP— ANPA 

Owner James R. Reese 

Accounts: Becklean Co.; Berry, Carl Oil 
Co.; Employers Re-Insurance Co.; Great 
Western Paint Mfg. Corp.; Nat! Equip. Co.; 
Nat'l Fidelity Life Ins. Co.; North Kansas 
City Development Co.; Reed Handcrafts; 
Seiden's Mfg. Furriers; Universal Television 
School. 

KNOX REEVES ADVERTISING, INC. 

600 First Nat'1-Soo Line Bldg., 

Minneapolis 2, Minn. 

P.ione: FEderal 9-0071 

AAAA— ABP— ANPA— APA 

NOAB— PPA— NBP 

Chrmn. of Bd E. E. Sylvestre 

President Wayne Hunt 

Exec. V.P R. W. Stafford 

Sec'y Mary Gale 

Treasurer L. J. Beltrand 

Vice-Presidents J. H. Sarles, 

R. H. Burbank, Elizabeth B. Gray, Loren 
P. Herder 

V.P., Radio & TV Di. R. E. Neff 

V.P., Media, Research Dir.. . .Dr. A. R. Root 

Radio-TV Prod. Mgr Wm. S. Shepherd 

Time Buyer John Hackett 

Radio Accounts: General Mills, Inc., Art 
Instruction, Inc., Minneapolis Brewing Co.; 
Mars, Inc. (Canada). Chicago. 

Estimated Radio Billing: $450,000. 

TV Accounts: Art Instruction, Inc., Gen- 
eral Mills, Minneapolis Brewing Co., Pacific 
Gamble Robinson Co., Minneapolis. 

Estimated Radio-TV Billings: $4,704,000. 

REINCKE, MEYER & FINN, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-7440 

ABP— ABC— ANPA— NOAB-.APA— NBP 

ABP— ANPA 

President Wallace Meyer 

Vice-Pres. & Treas C. A. Reincke 

Vice-Pres. & Sec A. L. Reincke 

Radio-TV Director .Lew Green 

Media Director. John Priebe 

Space Buyer J. F. Brown 

Radio Accounts: Chicago Burlington & 
Quincy (Railroad travel), Anderson Co. 
(Wipers), Gary, Ind. 



208 



# # ADVERTISING AGENCIES * * 

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REINGOLD COMPANY, INC. 

69 Newberry St., Boston 16, Mass. 

Phone: KENmore 6-3900 
ABP— ANPA— PPA— APA-NAAN 

President Thomas J. Brown 

Treasurer Thelma Reingold 

Creative Dir Harry Dodsworth 

Copy Chief Richard D. Brugman 

Art Director George F. Willson 

Production Mgr Rueffe F. Barbour 

Media Buyer Rosemary Rohmer 

Radio-TV Accounts: Citrus Fruit Juices, 
Inc., Lynn, Mass.; Statler Tissue Corp., Som- 
erville, Mass.; Table Talk Pastry Co., Inc., 
Worcester, Mass.; Shoppers Phone Guide, 
Boston , Mass., Nissen Baking Corp., Lynn, 
Mass.; Poster Grant Co., Inc. (Sunglasses 
Leomnister, Mass. 

Estimated Radio Billings: $150,000. 

Estimated TV Billing: $400,000. 

REINHARDT ADVERTISING INC. 

1736 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2408 

ABP— ANPA— APA— NOAB 

President Emil Reinhardt 

Time Buyer A. Leo Bowman 

TV & Radio Dir Cecil Webb, Jr. 

Space Buyer Lora Kass 

Acct. Exec Rodney Kling 

Radio Accounts: Walter N: Boysen Com- 
pany (Paints) Oakland and Los Angeles. 
Kilpal rick's Bakeries, Inc. (Bread), San Fran- 
cisco; Cardinet Candy Co.; Central Valley 
Nat. Bank, all Oakland; Williams' Bakery, 
Eugene, Ore. 

TV Accounts: ICilpatrick's Bakery 
(Bread), San Francisco, Calif.; Central Val- 
ley Nat. Bank, Cardinet Candy Co. 

E. W. REYNOLDS LIMITED 

154 University Ave., Toronto Ont., Canada 
Phone: Empire 2-2381 

Chairman of Bd Edward W. Reynolds 

President C. Warren Reynolds 

Vice Pres N. Stuart Walton 

V.P., Radio-TV H. E. Karpus 

Vice Pres H. D. R. Newby 

Time Buyer .Helen Anderson 

Branch Office 

1440 St. Catherines St., W., Montreal, Quebec 

Phone: UN 6-1775 

Manager R. C. Elvln 

Radio & TV Accounts: General Mils 
(Canada) Ltd. (Baking Products & Cereals) ; 
Nestle (Canada) Ltd. (Quik, Evap. Milk, 
Maggi Boullion) ; Dairy Farmers of Canada 
(Dairy Products) ; Eversharp, Inc. (Razors 
and Pens) ; Fleers Bubble Gum; R. M. Hol- 
lingshead Co. (Auto Additives) ; Honey Dew 
Coffee Shops (Restaurants) ; Hunt's Brkery 
Ltd. (Baked Goods) ; Mutual of Omaha 
(Insurance); Converted Rice, Inc.; Hough 
& Kohler (Hohner Accordians & Harmon- 
icas), all Toronto. 



FLETCHER D. RICHARDS, INC. 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone: JU 6-5400 
AAAA— ANPA— APA— NBP— NOAB— ABP 

Chrmn. of the Bd Fletcher D. Richards 

Vice Chrmn. of Board. . . .Bradley A. Walker 

President Eugene I. Harrington 

Exec. V.P Sherwood Dodge 

Spot Time Buyer James M. Kelly 

Vice Presidents Ernest A. Gray, 

Ellsworth D. Hill, John Hamm, Sanford 

Smith, Kenneth Young 

V.P., Dir. Research John E. Shepherd 

Secy., Treas Duane W. Beurmann 

Network Time Buyer, Stat. Rel., 

Program Dev Keith Shaffer 

V.P., Dir. Radio-TV Seymour J. Frolick 

Media Dir Charles Dreier, Jr. 

Branch Offices 

221 N. La Salle St., Chicago, 111. 

Phone: Financial 6-3585 

Manager George T. Jahnke 

5>0 Sherbrooke W., Montreal, Que. 
Phone: AVenue 8-3191 

Manager Thomas A. Deans 

Harrington-Richards & Morgan: Division of 

F. D. Richards, Inc. 

58 Sutter St., San Francisco 8, Calif. 

Phone: EXbrook 2-6025 

V.P. Manager Alfred E. Smith 

6233 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOllywood 3-4194 
V.P Donald E. Gehring 

Radio Accounts: United States Rubber Co,. 
(Tire Div., Footwear Div., U. S. Royal Golf 
Balls, International Div., Chemical Div.) 
New York; MacMillan Petroleum Corp. 
(Royal Scot Div.) Los Angeles, Calif.; Mor- 
ris Plan Co. of Calif., San Francisco; Ameri- 
can Machine & Foundry (Bowling Equip- 
ment, Pinspotters, Roadmaster Bicycles, De- 
Walt Power Tools), New York; Avoset Co. 
(Qwip Whipped Cream) Los Angeles; Bank 
of California, San Francisco ; Eastern Air 
Lines and Colonial Air Lines, Div. of EAL 
New York; Squirt Beverage Co., Beverly 
Hills, Calif.; Waterman Pen Co., Seymour, 
Conn. 

TV Accounts: United States Rubber Co. 
(International Div., Tire Div., Footwear Div., 
Textile Div., Chemical Div., Mechanical 
Goods Div.) New York; American Machine 
& Foundry Co. Axoset Co., Eastern Air Lines 
& Colonial Air Lines Div. of EAL; Squirt 
Beverage Co., Waterman Pen Co. 

M. EVANS RICHMOND 
ASSOCIATES 

3680 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 2-6073 
Pres, & Radio Time Buyer 

M. Evans Richmond 

Art Direct©: Frank Cartwright 

Production Mgr .D. Blaine 

Branch Offices 

230 Boylston St., Boston 16, Mags. 

Phone: CO 6-4491 



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# # ADVERTISING AGENCIES # # 

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Yucca Vine Bldg., Hollywood 28, Calif. 

Phone: Hempstead 3517 

TV, Radio Office Morey K. Reiss 

DAN RIVKIN ADVERTISING 

1418 Walnut St., Philadelphia 2, Pa. 

Phone: PE 5-5766 

Owner Dan Rivkin 

Radio-TV Accounts: Spiro's Apparel, 
Schulte Optical Co. (Optical), Philadelphia, 
Pa.; New York Sample Dress Shop, Phila- 
delphia, Pa.; Moskin Clothes, Ford Optical 
Co., Ismak Rug Mills, Lenny's Clothes, West- 
moreland Clothes, John Kohler (Men & 
Boy's Clothes). 

W. S. ROBERTS, INC. 

1401-05 Fox Bldg., Philadelphia 31, Pa. 

Phone: RIttenhouse 6-8763 

ABP 

President Wilmer S. Roberta 

V.P., Radio & TV Franklin S. Roberts 

Space Buyer Leon Irgang 

Radio Accounts: Broad Motors (Ford Deal- 
er) ; B. F. Goodrich Retail Stores (Tires, 
Batteries) ; Lerner Markets (Food Chain) ; 
all Philadelphia, Pa.; General Electric Appli- 
ances Co.; Krass Bros. (Clothing) ; Manu- 
script Records, Inc.; Stuart-Merritt (Mail 
Order), Philadelphia. 

TV Accounts: General Electric Appliances 
Co.; Manuscript Records, Inc. 

ROBERTS & REIMERS, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-3175 

ANPA— APA 

President Robert Power Reimers 

Vice Presidents Leon Kelley, M. W. 

Nichols 

V.P., Media Dir John K. Lucken 

Secretary Jac M. Wolff 

Prod. Mgr Sidney Menchel 

Art Director Hugh Ryan 

Acct. Execs Leon Kelley, M. W. 

Nichols, John Lucken, Teresa Roberts, 
Sidney Menchel 

MARSHALL ROBERTSON 
ADVERTISING AGENCY 

1550 Speer Blvd., Denver 4, Colo. 

Phone: KE 4-6268 

APA 

Chrmn. & Pres Marshall G. Robertson 

Sec.-Treas., Partner Mary A. Robertson 

V.P., Acct. Exec John Eby 

Radio Manager. Margaret Pierson 

TV Manager Jack Helling 

Art Director Lavern Everson 

Account Executives R. W. McWilliams, 

James H. Briggs 

Radio Accounts: City Elite Laundry, Den- 
ver, Colo.; Colo. Hospital Service (Insur- 
ance), Denver, Colo.; Wyo. Hospital Service 
(Insurance), Cheyenne, Wyo.; Cottrell's 
Clothing Store (Men's Clothes) Denver, 
Colo.; Dale Dance Studio, Denver; Elitch's 
Gardens (Recreation Park) Denver; First 



National Bank of Englewood, Englewood, 
Colo.; Fontius Shoe Store, Frumess Jewelry 
Co., Grayson's Apparel, TV Station KTVR, 
Lindner's Pkg. & Pro v. Co. (Meat Products) ; 
Miller's Super Markets (Groceries) ; O'Meara 
Motor Co. (Automobile Sales) ; Pioneer Sav- 
ing Stamps, Star Bakery, Walden Heating 
Co. (Heating Appliances) ; Weicker Storage 
Co. (Moving and Storage), all Denver, Colo. 
TV Accounts: Cassidy Hicks Wallpaper 
Co., Clinton Aviation, Cottrell's Clothing 
Store, Dale Dance Studios, Elitch's Gardens 
(Recreation Park) ; First National Bank of 
Englewood, Frumess Jewelry Co., Grayson's 
Apparel, Lindner's Pkg. & Prov. Co., Miller's 
Super Markets, O'Meara Motor Co., Pioneer 
Saving Stamps, Star Bakery, Walden Heating 
Co., Weicker Transfer & Storage Co. 

ROBINSON, JENSEN, FENWICK 

& HAYNES, INC. 

1111 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MUtual 6293 

ABP— AN P A— AP A— PP A 

President Elwood J. Robinson 

Exec. Vice-President Melvin A. Jensen 

Secretary Eola E. Gass 

Vice Presidents David R. Fenwick, 

John Haynes 

Radio, TV Dir Lee Laufer 

Media Dir R. C. Neuman 

Treasurer Robert C. Neuman 

Radio-TV Accounts: Loma Linda Food Co. 
(Ruskets, Gravy Quik), Arlington, Calif.; 
Packard-Bell Co. (Radio and Television Re- 
ceivers), Los Angeles, Calif.; California 
Federal Savings & Loan Assoc, Los Angeles, 
Calif.; Dried Fig Advisory Bd., Fresno, 
Calif.; The Hale Co. (Home Builders), Gar- 
den Grove, Calif.; Pioneer Savings & Loan 
Assn., Los Angeles, Calif.; Wilco Co. (Clear- 
ex Glass Cleaner), Los Angeles, Calif.; 
Tunies, Inc. (Tuna Hot Dogs), San Diego; 
Mission Appliances (Heaters), Hawthorne, 
Calif. 

TV Accounts: California Federal Savings 
& Loan Assn., Los Angeles, Calif.; Loma 
Linda Food Co. (Ruskets, Gravy Quik), 
Arlington, Calif.; Los Angeles Dept. of 
Water & Power; Los Angeles, Calif.; 
Utility Appliance Corp. (Heating Equip., 
Coolers & Fans, Gaffers & Sattler and Occi- 
dental Gas Ranges), Los Angeles, Calif.; 
Wilco Co. (Foaming Clearex, Bif Insecti- 
cides); Tunies, Inc.; Mission Appliances. 

ROCHE, RICKERD & CLEARY, INC. 

135 South LaSalle St., Chicago 3, 111. 
Phone: RAndolph 6-9760 

ABP— ANPA— APA— NBP—NOAB 

Chrmn. of the Bd John P. Roche 

President C. E. Rickerd 

1st V^P James M. Cleary 

Asst. to Pres Al Bonk 

V.P. Chg. of Media Frank Hakewill 

V.P. Chg. of Copy R A. L. Herweg 

V.P., Art Dir George Lyman 

V.P. Chg. of Prod R. H. Stracke 



210 



* & ADVERTISING AGENCIES & * 

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Vice Presidents Lloyd Maxwell, 

E. C. Olson, William H. Savin, Gerald A. 
Waindel, Stewart Weston, M. F. William- 
son 

Sec.-Treas C. W. Anderson 

Dir. Plans & Mdsg W. S. Shartle 

Dir. Radio-TV Kirby Roche 

Dir. Pub. Rel Ben Holstrom 

Dir. Research J. Duringer 

Media Buyer Guy Dustman 

Time Buyer D. Gustafson 

Account Executives John P. Walker, 

(Bonk, Engelhardt, Gilmour, Herweg, Max- 
well, Olson, Roche, Shartle, Waindel, Wes- 
ton, Williamson) 

Radio Accounts: Chicago, Milwaukee, St. 
Paul & Pacific RR (The Milwaukee Road) ; 
Great China Food Prod. Co.; Hardware Mu- 
tuals Insurance ; Kohler Co., Natl. Toilet 
Co. (Complexion Aids) ; John Puhl Prod. 
Co. (Ammonis, Bleach) ; Schulze & Burch 
Biscuit Co.; Shaler Co. (Rislone) ; Sno Bio 
Corp. (Toilet Bowl Cleaner, Mop) ; Stew- 
arts Private Blend Coffee Co.; Wilson & 
Co. (Dog Food). 
TV Accounts: (Same as above). , 

ROCKLIN IRVING & ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-2324 

President Irving Rocklin 

Continuity Director . . . . M. Lovinger 

Account Executives Robert Spencer, 

Gerald Addis, Edw. Lovinger, Jerrold 

Rocklin 

Radio Director Trina Shuchat 

Art Director Robert Rocklin 

TV Director Ira Segall 

Film Director Sue Wurtzburg 

Production Helen Wurtzburg 

Radio Accounts: Western Tire Auto Stores 
(Dept. Store); Fizz-Up (Beverage); Chi- 
cago Furniture Mart; Kay-Den Beauty 
Salon; Sheridan Beach Milk Farm (Health 
Spa), Michigan City, Ind.; Berens Mercury 
(Automobiles) ; La Scala Restaurant; Roose- 
velt Chair & Supply; Treasure Chest (Magic, 
Games, Inc.; Sunnyside Motors, all Chicago. 

TV Accounts: Walton Motors, Inc. (Auto- 
mobiles) ; Western Tire Auto Stores; Fizz- 
Up; Chicago Furniture Mart; Nortown Olds; 
Alan Radio & Appliance Stores; Mid-State 
Motors; Peoples Pontiac; Dy-Dee Wash; 
English Ford Dealers of Chicagoland; Farr 
Motors. 

ROGERS & SMITH ADV. AGENCY 
20 North Wacker Dr., Chicago 6, 111. 

Phone: DEarborn 2-0020 
ABP— ANPA— APA— SNPA— NOAB 

President P. C. Fewell 

Exec. V.P., Mgr Ray H. Reynolds 

Vice-President Robert L. Headen 

Treasurer George C. Hupperte 

Asst. Treasurer Howard N. Smith 

Secretary Olive A. Kinloch 

Branch Offices 

InsurOmedic Bldg., Dallas 1, Tex. 

Phone: Riverside 1-6044 



Exec. V.P. & Mgr R. E. Brooks 

903 McGee St., Kansas City 6, Mo. 

Phone: Victor 2-9400 

V.P. & Mgr .R. S. Brigham 

Radio Accounts'. Butter field Canneries 
(Canned Fruits and Vegetables), Muncie, 
Ind.; Little Crow Milling Co. (Coco Wheats 
Cereal), Warsaw, Ind.; KMBC, Brest. Co. 

TV Accounts: T. W. Burleson & Son 
(Honey), Waxahachie, Texas; 1st Nat'l Bank 
in Dallas, Dallas, Texas; Butterfield Canner- 
ies (Canned Fruits and Vegetables), Muncie, 
Ind.; Little Crow Milling Co. (Coco Wheats 
Cereal), Warsaw, Ind.; S. E. Mighton Co. 
(Doggie Dinner Dog Food), Bedford, Ohio. 

RONALDS ADV. AGENCY, LTD. 

1440 St. Catherine St. W., Montreal, Can. 

Phone: University 6-9471 

ABC— ANPA 

Bd. Chrm., Pres Russell C. Ronalds 

Exec. Vice-President F. deB. Walker 

Sec'y.-Treas .Angus Ahern 

V.P., TV, Radio Dir .Peter Golick 

Media Dir R. M. Gleeson 

Branch Offices 

108 Peter St., Toronto, Ont., Canada 

Phone: EMpire 3-0237 

Exec. V.P., Manager R. J. Avery 

WILLIAM GANSON ROSE, INC. 

1330 Williamson Bldg., Cleveland 14, O. 
Phone: TOwer 1-6171 
Pres., Treas., Radio Dir. 

William Ganson Rose 
Vice-Presidents. . .Frank Pelton, L. C. Brown 

Production Mgr Joan Burke 

Radio Accounts: Higbee Co., Mass. Mutual 
Life Insurance Co., Public Square Relations. 

ROSE-MARTIN, INC. 

21 West 46th St., New York 36, N. Y. 

Phone: JUdson 2-3550 

ABP— ANPA— APA 

President Irl W. Rose, II 

V.P., Gen. Mgr John A. Boulle 

V.P., Media Director G. M. Rundbaken 

Production Manager .Ethel Whelan 

V.P., Radio-TV Dir Channing Hadlock 

Accounts: Bankers Trust Co., Noxon, Inc. 
(Metal Polish) ; Admiration Cigars; Wayne 
County Products (Apple Juice), all N. Y. C; 
American Kitchen Products (Lemon Pie Fill- 
ing, Jersey City. 

IRVING ROSEN ADVERTISING 

84-49 168th St., Jamaica, N. Y. 
Phone: AXtel 7-7741 

Owner, Time Buyer. Irving Rosen 

Radio Accounts: The Wenley Co., New 
York, N. Y.; Shopping News of the Air, 
New York. 

ROSENGARTEN & STEINKE, INC. 

483 Union Ave., Memphis 3, Tenn. 

Phone: JAckson 7-4566 

APA— ABP— AAAA— AFA 

President Norton Rosengarten 

Exec. Vice Pres Lynn Steinke 

Radio-TV Dir.. . Jay Scott 



211 



# # ADVERTISING AGENCIES # # 

< < < «■<■«■<■<■<■<-<■<■<■< <■<■<■<■<■<-< <.<■«-<-<-<-< «■<■«■<■< <<<<<<<<<<<<<<<<< <<<-<-<- 



Accounts: Air Temperature, Inc. (Heating 
& Air Conditioning) Memphis, Tenn.; 
Black & White Stores, Memphis, Tenn.; Brit- 
ling Cafeterias, Memphis, Tenn.; Burling, 
Nat. Packing Co. (meat packers) Memphis, 
Tenn.; Kraus & Co. (Cleaners) Memphis, 
Tenn.; Layne & Bowler, Inc. (Wells and 
Pumps) Memphis; Mills-Morris Co. (Dis- 
tributors) Memphis; Stewarts, Inc. (Food 
Products), Memphis; WHBQ, WHBQ-TV, 
Memphis, Term.; Midwest Dairy Products. 

ROSS ROY, INC. 

2751 East Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-3900 

ABP— ANPA— PPA— NOAB— NPB 

President Ross Roy 

Exec. V.P Thomas G. McCormick 

Sr. V.P., Acct. Supv Carroll F. Sullivan 

V.P. & Art Dir John W. Hutton 

V.P., Acct. Suprs William Gerstenberger, 

Wm. W. Shaul 

Secretary Erwin H. Haass 

Treasurer .Lathrop P. Morse 

Comptroller Harry W. Mellen 

V.P., Media Dir.. Carl E. Hassel 

Research Dir Robert E. Riordan 

Production Director William L. Miller 

Publicity Dir Robert V. Fancett 

V.P., Dir. Prod. Analysis. .Kenneth S. Loring 

Personnel Dir George Macier 

Librarian Florence Armstrong 

Branch Offices 

1680 North Vine St., Hollywood 28, Calif. 

Phone: HOllywood 9-6263 

Vice-Pres Joseph G. Mohl 

Ross Roy of Canada, Ltd. 

Canada Trust Bldg., Windsor, Ont. 

Phone: Clearwater 6-2371 

Vice Pres Harold J. G. Jackson 

Accounts: Chrysler Corp. of Canada, Ltd.; 
Chrysler Corp., Parts Div.; Chrysler Div., 
Chrysler Corp.; DeSoto Div., Chrysler Corp.; 
Dodge Div., Chrysler Corp.; Honey Co.; 
Plymouth Div., Chrysler Corp.; California 
Natural Juice Co., Inc.; Michigan Tourist 
Council; South Wind Division, Stewart-War- 
ner Corp.; Willard Battery Co. 

RUDER & FINN, INC. 

130 E. 59th St., New York 22, N. Y. 
Phone: PLaza 9-1800 

Chairman of Board William Ruder 

President David Finn 

V.P., Operations Paul B. Zucker 

Vice Presidents Charles Lipton, 

Chester Burger, Richard Weiner 

Dir., Creative Services Morton Yarmon 

Dir., Radio-TV Mildred Vigderhouse 

Accounts: Bettinger Corp.; Borgenicht, 
Jack; Inskip, J. S.; Ruder Brothers. 

THE RUMRILL COMPANY, INC. 

1895 Mt. Hope Ave., Rochester 20, N. Y. 
Phone: BRowning 1-2150 

APA—NBP— AAAA— ABP— ANPA— PPA 

President C. L. Rumrill 

Treas H„ R. Hanson 

V.P., Gen. Mgr., M & C Div. . . .G. M. Prince 



V.P., Gen. Mgr., B, B & S Div. . .G. R. Darcy 

Vice Presidents N. A. Gallegher, 

J. R. VanArsdale, C. N. Gleason, F. F. 
Harned, W. T. Jensen, B. W. Jones, J. S. 
Warren, Pr., D. B. Miller, J. E. Troskosky, 
R. H. Bush 

Secretary G. G. Wallington 

Radio-TV Director Richard C. Shepard 

Manager, Radio-TV Charles Einach 

Asst Grace M. Danelo 

TV Art Director Sigmund Potembski 

Division Offices 
Baldwin, Bowers & Straehan 
374 Delaware Ave., Buffalo, N. Y. 
Phone: MA 6020 
Moser & Cotins 
10 Hopper St., Utica, N. Y. 
Phone: 3-7544 
Radio and TV Accounts: Otto Bernz Co. 
(Torches, Campstoves, Lanterns) Rochester; 
Brighton Place Dairy, Rochester; Commu- 
nity Savings Bank, Rochester; Eastman Ko- 
dak Co., Rochester; Endicott Johnson Co. 
(Shoes), Endicott, N. Y.; Fanny Farmer 
Candy Shops, Rochester; Genesee Valley 
Union Trust Co., Rochester; Kordite Co., 
Macedon, N. Y.; Stromberg Carlson Co. 
(Electronic equipment) Rochester, N. Y. 

LOWE RUNKLE CO. 

1313 Liberty Bank Bldg., Okla. City 2, Okla. 

Phone: REgent 6-3521 

AAAA— ABP 

President Lowe Runkle 

Vice-Presidents Roger Pishny, 

Howard Neumann, Monty Mann. 
Radio, TV Director Mack Fuller 

Radio Accounts: Cain's Coffee Co. (Coffee, 
Tea, Spices) ; Local Federal Savings and 
Loan; Liberty National Bank (Banking); 
Kerr-McGee Oil Industries, Okla. Gas & 
Electric Co.; Meadow Gold Dairy; Dulaney 
Distributing Co. (Appliance Distributors) ; 
Air Products (Distributors), Okla City. 

TV Accounts: Cain's Coffee Co. (Coffee, 
Tea, Spices) ; Liberty National Bank (Bank- 
ing) ; Southwestern Bell Telephone (Tele- 
phone Service), Oklahoma City; Oklahoma 
Publishing Co. (Newspapers) ; Consolidated 
Gas (Gas Utility), Oklahoma City, Okla.; 
Safeway Stores, Okla. City; Superior Feed 
Mills, Meadow Gold Dairy, Kerr-McGee Oil 
Industries, Oklahoma Gas & Electric Co. 

LEWIS EDWIN RYAN ADVERTISING 

726 Jackson Place, N. W., Washington, D. C. 

Phone: REpublic 7-7606 

AAAA— ABC— ABP— ANPA— APA 

NBP— SNPA— NOAB 

Owner Lewis Edwin Ryan 

GenT Mgr John F. Hardie 

Treasurer Preston B. Coiner 

Sr. Acc't. Exec William R. Doores 

Prod. Mgr David F. DeYoung 

Acc't. Exec Samuel E. Hunsaker, 

Walter Kerwin, James Gould, Samuel Pat- 
terson 

Art Directors James W. Steele 

William R. Clifford 



212 



* ft ADVERTISING AGENCIES & * 

.<-<■<■<■« < <■<■<■<■<■<■<-<-< <■<■<-<-<■<-<■< < < < < < <<<■«-<«-<-«-<-<-<-<-<-<-< < <■<■<■<-<-<-< «<■<<■ 



Dir., Radio-TV William J. Green 

Assoc. Dir., Radio-TV Louise S. Coble 

Creative Director Walter Kerwin 

BEN SACKHEIM, INC. 

The Plaza, 2 West 59th St., New York 19, 

N. Y. 

Phone: PLaza 1-2200 

NBP— AAAA— ABP— ANPA— APA— NOAB 

President Ben Sackheim 

Exec. Vice-Pres George B. Pampel 

Secy., Treas William Pitts 

Copy Chief .Anne Green 

Art Director Arthur Singer 

Prod. Coord Irving Levine 

Media Director William Galker 

Acct. Executives Ted Breining, 

Bernard J. Cooper, Milton Mensch, George 
B. Pampel, William Pitts, Joan Schneider- 
man 

Radio Accounts: Nationwide Insurance 
(Auto, Fire, Life Insurance), Columbus, 
Ohio; iBleachette Bluing Corp., New York; 
Burlington Narrow Fabrics Corp., New York. 
TV Accounts: Hess, Goldsmith & Co., New 
York; Burlington Narrow Fabrics Corp., 
New York; Nationwide Insurance, Colum- 
bus, Ohio. 

ST. GEORGES & KEYES, INC. 

250 Park Ave„ New York 17, N. Y. 

Phone: YUkon 6-7575 

AAAA— ABP— ANPA— ABC 

President Stanley J. Keyes, Jr. 

Vice-Pres.-Art Director. . .Alfred A. Anthony 
Acct. Executives . . . Marshall Murphy, Sydney 
Huntley, Roy Williams, John Lawton 

Production Manager William Korcak 

V.P., Media Dir James J. Freeman 

V.P., Public Rel. Director Torrey Stearns 

Branch Offices 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: ANdover 3-5966 

Manager Kenneth E. Shepard 

Radio Accounts: Davison Chemical Co., 
Diy. of W. R. Grace & Co., Baltimore, Md.; 
Fairfield Chemical Div. (Pesticide) ; Stauffer 
Chemical Co., Agricultural Chemicals Div., 
all N. Y. C. 

TV Accounts: Davison Chemical Co., Div. 
of W. R. Grace & Co., Baltimore; Revere 
Copper & Brass, Inc., N. Y. C. 

WALKER SAUSSY ADVERTISING, 
INC. 

Penthouse, Texas Co. Bldg., New Orleans 16, 

La. 

Phone: CAnal 9212 

ANPA— ABP— ABC 

President Walker Saussy 

Vice Presidents Joseph Shields, Jr., 

D. W. Ziegelasch, Irvine J. Vidacovich 

Radio Time Buyers. Stanley Starr, 

Carmen Million 

Acct. Executives Jules Robert, 

Wallace Dorion, Jr., P. J. Stakelum, Jr. 

Secretary Dorothea Schlesinger 

Treasurer Alvin C. Camus 

Production Mgr Donald Levy 



Radio-TV Dir John Browne 

Radio Accounts: American Brewing Co., 
Miami, Fla.; Elmer Candy Co. (Elmer Can- 
dies) ; Wm. B. Reily Co., Inc. (Luzianne & 
R. T. Coffees); L. A. Frey & Sons, (Meat 
Products) Henderson Sugar Refinery, New 
Orleans; Hibernia Homestead (Bldg. Loan 
& Savings), New Orleans; J. H. Bonck Co., 
Inc. (Tulane Sportswear) ; Pan-American Im- 
port Co. (F.-I Wines) ; Roby of New Orleans, 
Inc. (Roby Sauces) ; Lichtenstein's Shoe 
Store, all New Orleans, La.; California Wine 
Assn. (11 Cellars Wine), San Francisco, Calif. 
TV Accounts: American Brewing Co., 
Miami, Fla.; Elmer Candy Co.; Wm. B. Reily 
Co., Inc. (Luzianne R. T. Coffee), Hender- 
son Sugar Refinery; White Bros. (Jewelry 
Store) ; General Electric Supply Co.; Roby 
of New Orleans, Inc.; Meal-A-Minit (Res- 
taurants), New Orleans, La. 

SAVAGE-LEWIS, INC. 

1807 Lyndale Ave. So., Minneapolis 5, Minn. 

Phone: FEderal 9-7286 

ABP— ANPA— ABC— AFA 

Ch. of Board Addison Lewis 

President Erie B. Savage, Jr. 

V.P., Secretary Wm. A. Dobson 

Radio and TV Dir Scott Benton 

Prod. Manager Ann Franklin 

Research Mgr Don N. Chemberlin 

Copy Director Judd L. Meester 

Vice President Robert L. Sturgis 

Art Director John K. Henry 

Radio Accounts: The Farmhand Co. (Farm 
Machinery), Hopkins, Minn.; Twin City 
Chevrolet Dealers (Automobiles), Minne- 
apolis, Minn.; B. F. Nelson Mfg. Co. 
(Asphalt Shingles), Minneapolis, Minn. 

TV Accounts: The Dayton Co. (General 
Mdse., Minneapolis, Minn.; The Lavoris Co. 
(Mouthwash), Minneapolis, Minn.; McKes- 
son & Robbins, Inc. (Wholesale Drug). 

FRANK B. SAWDON, INC. 

60 E. 56th St., New York 22, N. Y. 
Phone: PLaza 1-4646 

President Frank B. Sawdon 

Vice-President, Media Dir Jerry Bess 

Radio-TV Prod Tom Mannos 

Radio-TV Producer Jack Wilcher 

Chief Time Buyer James Hackett 

Secretary Victor Sawdon 

Branch Office 

6363 Sunset Blvd., Hollywood, Calif. 

Phone: HOllywood 4-3129 

Office Manager Richard Westman 

Radio-TV Accounts: Robert Hall Clothes, 
Inc. (Men's, Women's & Children's Apparel), 
Comark Products (Plastics for Home), all 
N. Y. C. 

SCHECK ADV. AGENCY, INC. 

9 Clinton St., Newark 2, N. J. 

Phone: Market 2-0480 
ANPA— APA— NBP— SNPA 

President ......... Julius Scheck 

V. P., Radio-TV Dir E. Grant Scheck 

V.P Murray Hirsch 



213 



% # ADVERTISING AGENCIES # $ 

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Secy. & Treas Morris Scheck 

Prod. Mgr., Art Dir Marcus Santiago 

Copy Chief E. Bimberg 

Space Buyer Frank M. Craumer 

Account Executives William H. Andrews, 

E. Grant Scheck, Morris Scheck, Julius 

Scheck. 

Branch Office 

601 Madison Ave., New York, N. Y. 

Phone: PLaza 3-0280 

Manager Murray Hirsch 

Radio Accounts'. Charms Co. (Charms 
Candy), Asbury Park, N. J.; Fischer Baking 
Co. (Baked Goods), Newark, N. J. 

TV Accounts: Fischer Baking Co. (Baked 
Goods), Charms Candy, Asbury Park, N. J.; 
American-Limoges (Dinner Ware). 

SCHENKER COMPANY 
2301 Wabansia Ave., W., Chicago 47, 111. 
Phone: ARmitage 6-1600 
Pres., Media Dir., Space Buyer 

Sydney R. Raike 

Vice-Pres J. E. Schenker 

Art Dir M. Rickabaugh 

Radio Time Buyer & Prod. Mgr. 

Space Buyer C. t>. Domin 

Account Executives S. R. Raike, 

J. E. Schenker, C. D. Domin 
Accounts: Chicago Cycle Co.; Escalante, 
Jos. F., Co.; Howe Ice Machine Co.; Wallace, 
J. D. & Co. 

SCHNEIDER, JOSEPH P., ADV., INC. 

11 E. 44th St., New York 17, N. Y. 
Phone: MUrray Hill 7-8294 

President Joseph P. Schneider 

Exec. V.P Alfreda Walsh 

Secretary Philip Nemiroff 

Prod. Mgr Mark Barry 

Space Buyer Robert Shapiro 

GORDON SCHONFARBER & 
ASSOCIATES, INC. 

58 Weybosset St., Providence 3, R. I. 

Phone: GAspee 148134-5 
ABP— ANPA— APA— NBP— NOAB 

President Gordon Schonf arber, Jr. 

V.P., Prod. Mgr Russell C. Edwards 

Vice-Pres., Copy Chief .John B. Swift 

Secretary Amanda C. J. Olsson 

Radio-TV Dir Richmond A. Patterson 

Radio Accounts: Gladding's, Inc. (Radios), 
Old Colony Co-operative Bank (Savings & 
Loan), Providence; Washington Trust Co. 
(Commercial Bank), Westerly, R. I.; War- 
wick Club Ginger Ale Co. (Carbonated 
Beverages), West Warwick, R. I.; J. S. 
Inskip, Inc. (Foreign Cars), Providence; 
B. A. Ballou Co., Inc. (Jewelry), Provi- 
dence; Providence Retail Trade Board 
(Chamber of Commerce) ; California Arti- 
ficial Flower Co., Providence, R. I.; Johnson 
& Wales Business School, Providence; Mon- 
ogram Shop (Monogramming, Gifts), Provi- 
dence; R. I, Provision Co. (Meat Packer), 



Johnston, R. I.: William H. Harris (Furrier), 
Providence, R. I. 

TV Accounts: Old Colony Cooperative 
Bank; Gladdings, Inc.; Warwick Club 
Ginger Ale Co., West Warwick, R. I.; Calif. 
Artificial Flower Co.; Johnson & Wales Busi- 
ness School, Providence; B. A. Ballou & Co. 

ED SHAPIRO INC. 

1612 Market St., Philadelphia 3, Pa. 

Phone: LO 4-2877 

ANPA— ABP— NBP 

President Edward Shapiro 

Secretary H. Hyman Shapiro 

Treasurer Edward L. Frater 

Art Director Jack Garry 

Radio Accounts: Sealy Mattress Co., Ches- 
ter, Pa.; Browning, King, Philadelphia; Mu- 
tual of Omaha (Insurance), Philadelphia. 

TV Accounts: Sealy Mattress Co.; Phila- 
delphia Model Hobbies Association. 

JOHN W. SHAW ADVERTISING, INC. 

51 E. Superior St., Chicago 11, 111. 

Phone: MOhawk 4-6323 

ANPA 

President & Treas John W. Shaw 

Vice-Presidents David E. Guerrant. 

P. L. O. Smith, Sigmund T. Seaman, Nor- 
man, R. Anderson, William L. Ballard, 
Ralph Stewart. 

Secretary Robert C. Milner 

Media Dir Richard L. Rogers 

TV-Radio Prod Hath Kemper 

Time Buyers Roberta Landers, 

Isabel McCaulay 

Radio Accounts: Colgate-Palmolive Co. 
(Shaving Preparations) New York, N. Y. ; 
Dormeyer Corp. (Electric Appliances-Power 
Tools) ; Lumbermens Mutual Casualty Co. 
(Insurance); Quaker Oats Co. (Corn Goods, 
specialtv products) ; Webcor, Inc. (Fono- 
grafs, Tape Recorders, Diskchangers) all 
Chicago. 

TV Accounts: Colgate-Palmolive Co., Dor- 
meyr Corp.; Quker Oats Co.; Lumbermens 
Mutual Casualty Co. 

SILTON BROTHERS, INC. 

131 Clarendon St., Boston 16, Mass. 

Phone: CO 7-3730 

ABP— ANPA— FAAG— NBP 

President Myron L. Silton 

Exec. V.P Jason N. Silton 

V.P., Media Dir., Radio-TV 

Producer Earle W. Hoffman 

V.P. Art Andre B. Paquette 

Time Buyer Marie E. Kachinski 

Radio Accounts: New England Provision 
Co. (Meats) ; Barcolene Co. (Detergents) ; 
Sears Roebuck & Co. (Boston & Suburban 
Retail Stores); Elm Ferm Foods Co. (Retail 
Food Chain, all Boston, Mass. 

TV Accounts: New England Provision 
Co.; The Barcolene Co.; Elm Farm Foods 
Co.; Penobscot Shoe Co. 



214 



# # ADVERTISING AGENCIES # # 

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SIMON & GWYNN 

3329 Poplar Ave., Memphis 11, Tenn. 

Phone: FA 7-1691 

SNPA— ANPA— APA- NO AB— ABP 

FAAG 

Partners Milton Simon, H. N. Gwynn 

Art Prod. Mgr Carlos Gordon 

Radio-TV Accounts: American Snuff Co., 
Donald Furniture Co., The HumKo Co., Ro- 
hilio & Cuneo (Roneo Foods), American 
Tea & Coffee Co.; WMC, WMCT, Memphis, 
Tenn. 

SIMONS-MICHELSON CO. 

1126 Lafayette Bldg., Detroit 26, Mich. 

Phone: Woodward 3-3000 

AAAA— ANPA— ABP— APA— NBP 

Partners Leonard N. Simons, 

Lawrence J. Michelson 

Prod. Mgr Arthur H. Copland 

Account Exec Richard N. Hughes 

Art Director Al Sielaff 

Radio-TV Dir .Richard Hughes 

Radio Accounts: Cunningham's Drug 
Stores (Drug, etc.), Keopplinger Bakery 
(Baked Goods), Krun-Chee Potato Chips 
(Potato Chips), (Pretzels), Marshall Drug 
Company (Drugs), Cleveland, Ohio; Benja- 
min Rich (Real Estate), Sealy Mattress Co. 
(Mattresses), Taylor's Inc. (Dodge-Ply- 
mouth), Detroit, Mich.; Velvet Peanut Prod- 
ucts (Peanut Butter) ; E & B Brewing Co. 
Dossins Food Products (Pepsi-Cola) ; Guard- 
ian Savings & Loan; Lasky Furniture; City 
Bank, Detroit, Mich.; Leo Adler Co. (DeSoto- 
Plymouth); Mohawk Lumber Co., Detroit, 
Mich.; Stone's Jewelers, Detroit; Wrigley's 
Super Markets, Detroit; Arkav (Prepared 
Foods); Wrigley Markets; Gold Bell (Gift 
Stamps) ; Epps Four Great Stores (Sporting 
Goods). 

TV Accounts: Cunningham's Drug Stores 
(Drugs, etc.) ; Dossin's Food Products (Pep- 
si Cola) ; Keopplinger Bakery (Baked 
Goods) ; Krun-Chee (Potato Chips) ; Sealy 
Mattress Co. (Mattress Mfg.) ; Taylor's Inc. 
(Automotive) ; Velvet Peanut Products (Pea- 
upt Butter) ; E & B Brewing Co.; Leo Adler 
Co. (DeSoto-Plymouth), Mohawk Lumber 
Co.; Wrigley's Super Markets; City Bank, 
Detroit, Mich. 



SMITH, TAYLOR & JENKINS, INC. 

223 Fourth Ave., Pittsburgh 22, Pa. 

Phone: ATlantic 1-9312 

ABP— ANPA— APA— FAAG 

President Ronald P. Taylor 

Bd. Chrmn., Treas Robert M. Jenkins 

Television Dir Thomas J. MacWilliams 

Radio Director Les Sterne 

Acct. Executives Ronald P. Taylor, 

Robert E. Quaid, W. C. Sutherland, R. M. 
Jenkins, E. V. Hudson, Jules A. Petrencs, 
J. J. Matelan, R. K. Pearson, John Angus. 

TV Prod. & Scripts Jack J. O'Neill, 

John Whited 

SON DE REGGER ADV. AGENCY 
INC. 

321 Eleventh St., Des Moines 9, la. 

Phone: 3-3185 
ANPA— APA— ABP— FAAG— NBP 
President, Space Buyer, Radio Time 

& Acct. Exec. Treas.. ..Les Son De Regger 

Secretary A. H. Son De Regger 

Art Dir D. D. Neal 

Prod. Mgr Joseph Daniels 

Radio Accounts: National Soap & Refining 
Co., Grocers Wholesale Co. 

SOUTHERN ADVERTISING, INC. 

953 Southwest 1st St., Miami, Fla. 

Phone: FRanklin 9-2821 

ABP— ANPA 

President Richard D. Hager 

V.P Peter Finney 

Treasurer George Cullen 

Secretary Jerry Crocket 

Copy Chief E. J. Rowland 

Exec. Art Dir Charles Fletcher 

Media Dir Joseph Lincoln 

Production Mgr William Kaleb 

Dir., Radio-TV William Izzard 

Mgr., Radio-TV Gene Caron 

Radio-TV Production Jessie Reid 

Radio-TV Copy Mike Spano 

Radio and TV Accounts: Kingston Mills, 
Cartersville, Ga.; National Airlines; Royal 
Castle Shops; Vitolyte Corp., all Miami. 

Estimated Radio-TV Billing: $400,000. 



W. J. SMITH CO. 

Commonwealth Bldg., Louisville 2, Ky. 

JUniper 4-2163 

APA— SNPA— ANPA 

Pres. & Treas., Prod. Mgr W. J. Smith 

Vice-Pres. & Secy G. B. Smith 

Media Dir. & Copy Chief H. D. Peltier 

Radio Dir I. M. Diebold 

Account Executives P. M. Shaughnessy, 

H. D. Peltier, W. J. Smith, Maurice H. 

Byrne 

Radio Account: Peerless Mfg. Co. 



C. JERRY SPAULDING, INC. 

201 Commercial St. Worcester 8, Mass. 
Phone: PLeasant 3-4789 
Pies., Treas. & Radio Time Buyer 

C. Jerry Spaulding 

Secretary H. H. Hartwell 

Art Director Harvey Ball 

Prod. Mgr Charles Rice 

Media Dir Theresa Degermajian 

Acct. Exec Robert F. Hayward 

Radio Accounts: Peoples Savings Bank, 
Mechanics Natl. Bank, Smith & Fyfe, Inc. 
(Ice Cream) Worcester. 



215 



* « ADVERTISING AGENCIES # # 

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RAYMOND SPECTOR COMPANY, 
INC. 

445 Park Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-4407 
ABP— ANPA— APA— NBP 

President, Treas Raymond Spector 

Ch., Creative Activities Ned C. Smith 

Client Service Bert Schwartz 

Art Director Irving Trabich 

Production Manager .Bernard Ludin 

Research Director Charles Goldberg 

Radio-TV Director Dick Blaine 

Radio-TV Account: Hazel Bishop, Inc. 
(Lipstick and Complexion Glow), New York, 
N. Y. 
SPITZ ADVERTISING AGENCY, INC. 

530 Oak St., Syracuse 3, N. Y. 

Phone: 9-5581 

ABP— ANPA— FAAG 

Owner, Acct. Exec William Spitz 

Art Director Frederic Berg 

Copy Chief Madeline Clark 

Production Mgr Diane Davis 

Space & Time Buyer Carol Genge 

Radio-TV Dir., Acct. Exec . . . Beverly Bianco 

Radio Accounts: Elmira Card Co., Inc. 
(Greeting Cards), Elmira, N. Y.; Fair City 
Savings & Loan xAss'n, Syracuse; Gardner & 
North Roof & Siding Corp., Syracuse; Grange 
Silo Co., Inc., Red Creek, N. Y.; Henry 
Frank Leather Co., Syracuse; Hotel Syracuse 
P & C Markets, Syracuse & Auburn, N. Y.; 
Pilgrim Packing Co. (Meat Products), Syra- 
cuse; Syracuse Card Co. (Greeting Cards), 
Syracuse; Syracuse Glass Co. (Store Fronts), 
Syracuse; Timerson Canning Co., Inc. (Tim- 
co Dog & Cat Food), Fair Haven, N. Y.; 
University College — Adult Division, Syracuse 
University. 

TV Accounts: Besdin Furniture Super- 
market (Furniture), Syracuse; Elmira Card 
Co. Inc. (Greeting Cards), Elmira, N. Y.; 
Gardner & North Roofinn & Siding Co'-p.; 
Hotel Syracuse; Onondaga Supply Co., 
Inc. (Appliances), Syracuse; Penifield Manu- 
facturing Co. (Mattresses) Syracuse; Spec- 
tor-Genesee Motor Sales, Inc. (Cadi'lac- 
Olds dealer) Syracuse; Syracuse Card Co., 
Greeting Cards), Syracuse; Syracuse Glass 
Co.; Timerson Canning Co., Inc. (Timco 
Dog & Cat Food), Fair Haven, N. Y.; Uni- 
versity College, Adult Education Div., Syra.- 
cuse University; Wilsons Leading Jewelers 
( Jewelers ) , Syracuse. 

Estimated Radio-TV Billings: $125,000. 

SPITZER & MILLS LIMITED 

50 King Street W., Toronto 1, Can. 

Phone: EMpire 6-2811 

ABC 

President G. F. Milh 

Exec. Vice-Pres .J. W. Spitzer 

Gen. Mgr. & Sec.-Treas ...W. H. Reid 

Radio TV Director T. R. Hart 

Media Dir P. Judson 

Branch Office 

3405 Addington Ave., Montreal, Quebec 

Phone: WA 0344 



Co. Mgrs D. McCrimmon, J. Randle 

Radio-TV Dir P. E. Corbeil 

Radio-TV Accounts : Colgate-Palmolive 
Ltd. (Palmolive Soap, Halo Shampoo, Fab 
Detergent, Colgate Toothpaste, Palmolive 
Shave Preparations, Toronto, Ont. ; Quaker 
0?ts Co. (All Products) Peterboro, Ont.; 
Kimberly-Clark Prod. Ltd. (Kleenex & 
Delsey) Toronto, Ont.; Wm. E. Coutts Co., 
Ltd. (Hallmark Greeting Cards) Toronto, 
Ont.; The Tea Council (Tea) Toronto, Ont.; 
The Toni Co. (Home Permanents) Montreal, 
Que.; Paper-Mate Co. (Pens) Montreal, 
Que.; Bell Telephone Co. (Yellow Pages) 
Montreal, Que.; B. F. M. Ltd. (Colibri Light- 
ers) Montreal, Que.; McCormicks Biscuit 
Co. (Biscuits) London, Ont.; Exquisite Form 
Brassieres (Bras & Girdles) Toronto; John 
Ing'es Co., Ltd. (White Goods) Toronto; 
Leliu & Fruk, Ltd. (Lysol) Toronto; Dorothy 
Gray, Ltd. (Cosmetics) Toronto; Lesquen- 
dier Ltd. (Cosmetics) Toronto, Ont. 

Estimated Radio-TV Billings: $1,500,000. 

BARTON A. STEBBINS ADVTG. 

3142 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Dunkirk 8-8131 
ABP— ANPA— AAAA 

Owner Barton A. Stebbins 

V.P A. W. Gudelman, 

William W. Harvey 

Time Buyer Hugh Bland 

TV Prod Jane Catlin 

Radio Accounts: Vitalfa Corp. (Brewster's 
Food Supplement) Roseda, Calif.; Hilly 
Medical Prod., Pasadena. 

TV Accounts: Certified Grocers of Calif.; 
Signal Oil Co. (Gasoline), Los Angeles, 
Calif.; Hotpoint Appliance Sales Co., Los 
Angeles. 

STEBBINS, HAL, INC., ADV. 

714 W. Olympic Blvd., Los Angeles 15, Calif. 

Phone: Richmond 9-5317 

ANPA-APA— AAAA-hABC— NBP 

President Hal Stebbins 

Vice Presidents. .Paul Winans, Robert Laws 

Sec, Treas Edna Page Ackerman 

Art Dirs Jack Eipper, Jack Vibber 

Prod. Mgr Al Schuknecht 

Acct. Execs Richard Lewis, 

Jones Hawley 

STERLING ADV. AGENCY, INC. 

9 East 40th St., New York 16, N. Y. 

Phone: ORegon 9-6767 

ANPA— PPA— ABP 

Chr. Bd., Pres S. M. Broun 

Exec. V.P Stanley Goodman 

Vice Pres Harold Strauss 

Sec, Comptroller Morton S. Sirota 

Media Director Lesley Normandin 

Radio Accounts: Milium Division, Deer- 
ing, Milliken & Co., (Lining Material); 
Fashion-o-rama Mgt. Corp. (Fashion Exposi- 
tion) both New York, N. Y. 

TV Accounts: Milium Division, Deering, 
Milliken & Co. 



216 



# # ADVERTISING AGENCIES * # 

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STOCKTON, WEST, BURKHART, 
INC. 

1300 First Natl. Bank Bldg., Cincinnati 2, O. 

Phone: Dunbar 1-5600 
AAAA— ABP— ANPA— APA— NBP— NOAB 

Chrmn. of Board William Z. Burkhart 

Pres., Treas C. Thomas Martin 

Sr. V.P., Dir. Copy Ranald S. West 

VJP., Media Dir. ... R. A. McDowell 

Art Dir Robert Helmich 

Television Director Gary Lee 

Pgm. Mgr., Radio-TV Robert Huber 

Radio Accounts: Hudepohl Brewing Co. 
(Hudepohl Beer & Chevy Ale), Cincinnati, 
Ohio; Mosler Safe Company (Mosler Safes & 
Chests), Hamilton, Ohio; Cincinnati Gas & 
Electric Co. (Utility), Cincinnati, Ohio; Gib- 
son Wine Co. (Golden Pheasant Wines), 
Cincinnati, Ohio; Cincinnati & Suburban 
Bell Tel. Co.; United States Shoe Corp. 
(Red Cross Shoes), Cincinnati, O. 

TV Accounts: United States Shoe Corp. 
(Red Cross Shoes), Cincinnati, 0.; Hude- 
pohl Brewing Co. (Hudepohl Beer & Chevy 
Ale). Cincinnati, Ohio; Cincinnati Gas & 
Electric Co. (Utilities), Cincinnati, Ohio; 
Central Trust Co. (Banking Institution), Cin- 
cinnati, Ohio; Mosler Safe Company (Safes & 
Chests). Hamilton, Ohio: Gibson Wine Com- 
pany (Golden Pheasant Wines, Champagne). 
Cincinnati, Ohio; Cincinnati & Suburban 
Bell Tel. Co. 

STORM ADVERTISING CO., INC. 

72 East Ave.. Rochester 4, N. Y. 
Phone: Baker 9140, 9149 

Pres.. Treas., Media Dir Morry Storm 

V.P.-Radio & TV Dir. & 

Acct. Ex. Time Buyer Jean Schantz 

V.P., Art Dir Vincent Marcone 

Prod. Mgr Barbara Belmont 

Copy Chief Mark A. Van Liew 

Radio and TV Accounts: Designs Publish- 
ing Company,N. Y. C; Alhart's Electric 
Company (Appliances), Rochester; Cramer 
Drug Company (Drugs), Rochester; A. Lus- 
tig Inc. (Food Processor), Brockport, N. Y.; 
Snyder's Seat Covers, Rochester. 

DANIEL F. SULLIVAN CO., INC. 

216 Tremont St., Boston 16. Mass. 

Phone: HAncock 6-7644 
AAAA— ABP— ANPA— APA— NBP 

President Daniel F. Sullivan 

Sales Dir Robert N. Sullivan 

Treas., Space Buyer William H. Sullivan 

Publicity Dir William McMorrow 

Radio Accounts: Revere Racing Assn. 
(Greyhound Racing), Revere; R. S. Robie. 
Inc. (U-Drivit Auto Rental), Boston, Mass.; 
F. H. Snow Canning Co. (Snow's Clam 
Chowder, Snow's Fish Chowder, Snow's Lob- 
ster Newburgh), Pine Point, Me.; Hickox 
Secretarial School, Boston; Radio Station 
WMEX, Boston. 



SULLIVAN, STAUFFER, COLWELL 
& BAYLES, INC. 

477 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8.1600 

ANPA— APA— NOAB--PFA— NBP— AAAA 

Chairman Raymond F. Sullivan 

President Brown Bolte 

Vice-Pres Donald D. Stauffer 

Vice-Pres S. Heagan Bayles 

Vice-Pres., Secy John P. Cohane 

Sr. V.P Clifford Spiller 

Vice-Pres Ralph Smith 

Vice-Pres. & Treas.... T. Newton Weatherby 

Vice-Pres Donald Anderson 

V.-P. & Media Dir Francis Minehan 

V.-P. & Merch. Dir.. Daniel O'Meara 

Vice-Pres Mary A. Ayres 

Vice-Pres .Herbert A. Vitriol 

Vice-Pres Luther H. Wood 

Vice-Pres. Maitland Jones 

Vice-Pres John H. Hosch, Jr. 

Vice-Pres Ida S. Raisback 

Vice-Pres Barrett Welch 

Vice-Pres Horace Hagedorn 

Vice-Pres Joseph Hardie 

V^P.'s Frank Henderson, 

Richard M. Kelly, Richard R. Uhl, Thomas 

F. Vietor, Engine F. Whelan 

V.P., Research Dir Timothy J. Healy 

V.-P. & Head Art Dir Robert West 

V.P., Creative Dir R. D. Wylly 

Prod. Mgr George Andrew 

Dir. Media Research Richard Puff 

Controller M. Herbert King 

V.-P. & Radio-TV Dir Philip H. Cohen 

Radio-TV Bus. Mgr. Frank Reed 

V.P., Network Operations George Frey 

V.P., TV-Radio Pgm. Dev.. Robert W. Ballin 

Branch Office 
6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone: Hollywood 4-2119 
Vice-Pres. & 

TV-Radio Dir John Van Nostrand 

Assistant John G. Cole 

Accounts: American Petroleum Institute 
(Institutional) ; American Tobacco Co. (Pall 
Mall Cigarettes, I a Corona Ciaars, Antonio 
v Cleopatra Cigars, Half and Half Smoking 
Tobacco); Best Foods, Inc. (H-0 Oats, H-0 
Cream Farina, Presto Self Rising Cake 
Flour); Block Drug Co. (Nytol Sleeping 
Tablets, Green Mint Mouthwash, Pycope 
Tooth Brushes); Blue Coal Corp. (Blue 
Coal); Carter Products (Arrid Cream De- 
odorant, Rise Instant Lather) ; J. H. Filbert, 
Inc. (Mrs. Filbert's Margarine, Mayonnaise 
and Salad Dressing) ; Junket Brand Foods 
Div.. Chr. Hansen's Laboratory (Junket Ren- 
net Powder & Tablets, Quick Fudge & Frost- 
ing Mix, Danish Dessert, Freezing Mix, Sher- 
bet Mix, Fondant Mix) ; Lambert -Hudnut 
Div., Warner-Lambert Pharmaceutical Co. 
(Richard Hudnut Quick Home Permanent, 
Pin-Quick, Children's Quick, Enriched Creme 
Shampoo, Creme Rinse, Rinse 'n Set) ; V. 
I a Rosa & Sons ( Macaroni, Spaghetti Sauces, 
Pizza Pie Mix, Prepared Italian Food Spe- 
cialties); Lever Brothers Co. (Lifebuoy 



217 



# # ADVERTISING AGENCIES # # 

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Soap, Silver Dust Blue, Hum), Noxzema 
Chemical Co. (Noxzema Skin Cream, Brush- 
less Shave Cream, Suntan Lotion) ; Smith 
Brothers (Cough Drops & Cough Syrup); 
The Sperry and Hutchinson Co. (S & H Cash 
Discount Stamps) ; Whitehall Prarmacal Co. 
(BiSo-Dol Mints, BiCoDol Powder, Infra- 
RUB); Duffy-Mott Co., Inc. (Mott's Apple 
Products). 

TATHAM-LAIRD, INC. 

64 East Jackson Blvd., Chicago 4, 111. 

Phone; HArrison 7-3700 

AAAA— ABP— ANPA 

Chairman of the Bd Arthur E. Tatham 

President J. Kenneth Laird 

Treasurer. Harold C. Jensen 

Asst. Treas . Fred Winter 

Secretary . Mary Kyak 

Admin. Dir E. F. Hascall, Jr. 

Copy Chief . John H. Jameson 

Market Res. Dir Arthur A. Simon 

Media Director .George A. Bolas 

Asst. Media Director W. J. McEdwards 

Prog. Asst John R. Allen 

Media Supervisors Jack Ragel 

Roy A. Boyer, John Singleton 
Broadcast Media Mgrs Donald Grasse, 

John Deacon, Philip L. Gore 

Radio, TV Dir., Comm. Prod Dan Ryan 

Merchandising Director. .... .M. J. O'Connor 

Production Manager Eldon Rohrsen 

Creative Research Director. .Dr. Don Kanter 

Branch Offices 

5 East 54th St., New York 22, N. Y. 

Phone: PLaza 1-4680 

Exec.-in-Charge John Masterson 

1680 Vine, Hollywood 28, Calif. 

Phone: HOllywood 1-9228 

Exec.-in-Charge Vic Hunter 

Accounts: Abbott Laboratories (Sucaryl), 
Chicago; Armour & Co. (Ham, Bacon, Sau- 
sage Products, Canned Meats), Chicago; 
General Mills, Inc., Kix, Trix, Surechamp), 
Minneapolis; Parker Pen Co. (Parker "51," 
"21," Jotter Ball Point Pens, Liquid Lead 
Pencils, Desk Sets, Supercrome Inks and 
Quink), Janesville, Wis.; C. A. Swanson 
& Sons (canned chicken & turkey, frozen 
chicken, chicken, beef and turkey pies, TV 
dinners, frozen fruit pies), Camden, N. J.; 
The Toni Co. (White Rain Lotion Sham- 
poo, Bobbi Pin Curl Permanent, Viv-Soft 
Touch Lipstick), Chicago; The Wander 
Co. (Ovaltine), Chicago; Wiedemann, Geo., 
Brewing Co. (Wiedemann's Beer), New- 
port, Ky.; Procter & Gamble (Fluffo Short- 
ening, American Family Products), Cincin- 
nati, Ohio. 

Estimated Radio-TV Billings: $11,700,000. 

THOMAS & DOUGLAS, INC. 

119 W. 57th St., New York 19 8 N. Y. 
Phone: Circle 6-6543 
ANPA— APA— NBP 

Pres., Art Dir Wilbur L. Thomas 

Secretary. George F. Reid 

Treas., Space Buyer C. Vitaliano 

Account Exec Lawrence H. Douglas 



Accounts: American District Telegraph Co. 
(Automatic Electrical Protection Equit.), 
New York Automatic Fire Alarm Co., New 
York; D'Bari Salon, New York; Fortune 
Cravats, Inc., New York; Hans Hinrichs, Inc. 
(Malt & Hops), New York; Rahr Malting 
Co., Manitowoc, Wis.; Reeve Electrical Co., 
New York; Smith, Kirkpatrick & Co., Inc. 
(Export, Import, Finance), New York; Times 
Facsimile Corp. (Facsimile Communica- 
tions), New York; WINS, New York; Adam 
Young, Inc. (TV Station Reps), New York. 

J. WALTER THOMPSON COMPANY 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 6-7000 

AAAA— ABP— ANPA 

Chairman Stanley Resor 

Vice Chairman Henry C. Flower, Jr. 

Vice Chairman Samuel W. Meek 

President Norman H. Strouse 

Dir., Radio-TV Dan Seymour 

V.P. & Dir. of Media Arthur A. Porter 

Assoc. Dir., Radio-TV J. F. Devine 

Dir. of Research Dr. D. R. Longman 

Admn., Radio-TV John F. Devine 

TV Group Heads Robert E. Buchanan, 

Storrs Haynes, Woodrow Benoit 

Associate Media Dirs James O. Luce, 

Anne Wright, Richard Jones, Jack Green, 
Robert Lilien, Philip Birch 
Branch Offices 
410 No. Mich. Ave., Chicago, 111. 
Phone: MOhawk 4-6700 

Vice Pres., Mgr George C. Reeves 

Radio-TV Mgr John E. Mosman 

Media Dir John de Bevec 

535 Griswold St., Detroit, Mich. 
Phone: WO 2-8890 

V.P., Mgr John L. McQuigg 

Radio-TV Acct. Suprv Donald Thorburn 

Radio-TV Rep Eldon Hazard 

6505 Wilshire Blvd., Los Angeles, Calif. 
Phone: OL 3-0300 

V.P., Mgr Cornwell Jackson 

220 Miracle Mile, Coral Gables, Fla. 
Phone: Miami 83-5487 

Manager Eugene Austin 

320 California St., San Francisco, Calif. 
Phone: GA 1-3510 

V.P., Mgr Harry A. Lee 

TV Group Head Forrester Mashbir 

Time Buyer Frances Austin 

Radio Accounts: Joseph Schlitz Brewing 
Co., Pharma-Craft Corp.; Mentholatum, Shell 
Oil Co., Chun King Sales, Inc., Scott Paper 
Co., Murine, Panagra, Ford Div., Ford Motor 
Co., Ward Baking Co.; Weco Products 

TV Accounts: Ciba Pharmaceutical Prod., 
Inc., Pan American, Johns-Manville, Alu- 
minum ,Ltd., Lever Bros., Standard Brands, 
Inc., Mentholatum, Blue Cross, Blue Shield, 
Scott Paper Co., Chesebrough-Pond's, East- 
man Kodak, Kraft Foods, Div. Natl. Dairy 
Products; Ford Div., Ford Motor Co., Brillo, 
Seven-Up, Joseph Schlitz Brewing Co., At- 
lantis Sales, Boyle J Midway, Inc., Sylvania 
Electric Products, Church & Dwight. 



218 



$ # ADVERTISING AGENCIES # * 

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TRACY, KENT & CO., INC. 

515 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 54404 

ABP— ANPA— APA—NBP 

Chairman of Board Wm. Irwin Tracy 

Pres Frank S. Kent 

Vice-Pres. & Art Dir Hugh F. Donnell 

Vice-Pres F. Haas, F. Nye 

Radio-TV Dir Robert Arzberger 

Radio Accounts: J. W. Beardsley's Sons, 
(Food Products), Newark, N. J.; Cadie 
Chemical Products, Inc. (Polishing cloths), 
New York, N. Y.; Charles & Co., Inc. (Bon 
Voyage Shop), New York, N. Y.; Dellwood 
Dairy Co., Inc. (Milk & Dairy Products), 
Yonkers. N. Y.; Filler Products, Inc. (Snack 
Foods), Atlanta, Ga.; Adolph Goldmark & 
Sons, Corp. (Imported Foods), New York, 
N. Y.; Gristede Bros., Inc. (Grocers), New 
York, N. Y.; Moore & Co. Soups, Inc. (Bon 
Vivant Soups), Newark, N. J.; Hafnia Ham 
Co., Inc., New York. 

TV Accounts: Cadie Chemical Products, 
Inc. (Polishing Cloths), New York, N. Y.; 
Filler Products, Inc. (Snack Foods), Atlanta, 
Ga.; Gristede Bros., Inc. (Grocers), New 
York, N. Y.; Charles & Co., New York; 
Hafnia Ham Co., Inc., New York; Terry 
Candy Co., Elizabeth, N. J. 

TRACY-LOCKE CO., INC. 

2501 Cedar Springs Road, Dallas 1, Texas 

Phone: RI 8-4741 

AAAA— ABP— ANPA— NOAB—SNPA 

NBP— ABC 

President Morris Hite 

Exec. Vice-Pres Clay W. Stephenson, Jr. 

Media Dir Ernestine Parker 

Radio, TV Director. .. .Lawrence E. DuPont 

Branch Office 
2332 W. Holcombe, Houston 25, Texas 
Phone: MO 7-3306 
1501 Canal St., New Orleans 16, La. 
Canal 9278 
Radio Accounts: Borden Co. (Southern 
District); Duncan Coffee Co., Houston; Im- 
perial Sugar Co., Sugarland; Burrus Mill & 
Elevator Co. (flour), Dallas; Adleta Com- 
pany, Dallas; Jones-Blair, Dallas; Frito Co., 
Dallas, Texas; American Brewing Co. 
(Beer), New Orleans, La.; Radio Stations, 
WWL, New Orleans, La. and KRLD, Dallas, 
Tex. 

TV Accounts: Borden Co. (Southern Dis- 
trict) ; Duncan Coffee Co., Houston; Im- 
perial Sugar Co., Sugarland; Kings Candy 
Co., Ft. Worth; Haggar Co. (men's slacks), 
Dallas; Adelta Company, Dallas; American 
Brewing Co.; Frito Co. 

JAY VICTOR <£ ASSOC, INC. 

1225 Ravmond Blvd., Newark, N. J. 

Phone: MArket 3-8487 

ABP 

Pres., Treasurer Jay Victor 

V.P., Secretary Beatrice Victor 



WILLIAM VON ZEHLE & CO., INC. 

441 Lexington Ave., New York 17, N. Y. 
Phone: MU 2-9010 

Pres., Radio-TV Dir Wm. von Zehle 

Copy Chief Otto Riess 

Accounts: Bernheimer, D. F., & Co.; 
Colonial Boat Works; Dyson Shipping, 
N. Y.; Emery, John S. Co.; Fishetti Bros.; 
General Register Corp.; Haeuser Shellac Co. 
Inc.; Jadow, B. Inc.; K & W Products Corp.; 
Meyer, N. S.; Mohegan Intl.; Pan- Atlantic 
Steamship Line; Rose Ribbon & Carbon Mfg. 
Co. Inc.; Solon Palmer; Standard Radio, 
Chicago & Hollywood; Winsor & Newton; 
Winston, Harry Inc. 

WABE, INCORPORATED 

730 Fifth Ave., New York 19, N. Y. 
Phone: COlumbus 5-3530 

President Charles Bernard 

Asst. to Pres Rita Hughes 

Art Dir Leonard Kessler 

GEOFFREY WADE ADVERTISING 

20 N. Wacker Drive, Chicago 6, 111. 
Phone: STate 2-7369 

ABC ANPA 

Exec. Dir Albert G. Wade, II 

General Manager Paul McCluer 

Senior Acct. Exec Robert E. Dwyer 

Acct. Exec Lawrence W. Davidson 

Research Dir Gordon Norberg 

Art Director J. B. Hoopes 

Media Dir David S. Williams 

Marketing Director Louis J. Nelson 

Dir. of Network TV Pgms Jack Farnell 

Dir. of TV Film Dept Booth Luck 

Branch Offices 

6 East 45th St., New York, N. Y. 

Phone: OXford 7-9261 

Mgr Henry J. Opperman 

Wade Advertising Agency, Inc. 
6381 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HOllywood 4-7457 

Exec. Vice Pres., Mgr. ..Forrest F. Owen, Jr. 

20 N. Wacker Dr., Chicago 6, 111. 

Exec. V.P Hal H. Thurber 

Radio Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, One-A-Day (Brand) Vitamins, 
Nervine, Tabcin), Elkhart, Ind.; Miles Cali- 
fornia Co., (Bactine) Los Angeles, Calif.; 
Aireloom Bedding (Mattresses & Springs), 
Alhambra, Calif. ; Durham Chemical Co., Los 
Angeles; See's Candy Shops, Los Angeles & 
San Francisco; Joe Maggio; Greene & 
Henkle; National Van Lines; Paper Prod- 
ucts Co. 

TV Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, Nervine, Tabcin, One-A-Day 
Brand) Vitamins, Elkhart, Ind.; Alberto- 
Culver Co. of Hollywood (Alberto VO-5), 
Chicago; Miles California Co., (Bactine) Los 
Angeles, Calif.; Joe Maggio, Inc., Holtville, 
Calif.; See's Candy Shops, Los Angeles & 
San Francisco, National Van Lines, Los An- 
geles; Paper Prod. Co. (Napkins, etc.), Los 
Angeles. 



219 



# $ ADVERTISING AGENCIES # # 

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HUGO WAGENSEIL & ASSOC. CO. 

Talbotl Bldg., Dayton 2, Ohio 

Phone: HEmlock 5542 

AAAA— ABP— APA— NBP— ANPA 

CAAN 

President Hugo Wagenseil 

Vice President Paul B. Willis 

Vice President W. H. Ford 

Radio Director F. R. Harwood 

V.P., Creative Dir Harley C. Case 

W. S. WALKER ADVERTISING CO. 

Oliver Bldg., Mellon Sq., Pittsburgh 22, Pa. 

Phone: GRant 1-1900 

ABP— ANPA 

President C. P. Richardson 

Exec. V.P F. L. Newmeyer, Jr. 

Vice President G. Norman Burk 

Sec'y.-Treas George Luchik 

Radio-TV Dir Robert B. Stevens 

Radio Accounts: Aunt Hannah's Bakery 
(Food Products) Pittsburgh, Pa.; Sterling 
Oil Div. of Quaker State Oil Refining Corp. 
(Gas & Oil) Emlenton, Pa. & St. Marys, 
W. Va.; Disco Div. of Pittsburgh Consolida- 
tion Coal Co., Pittsburgh, Pa.; I. N. Hagan 
Co. (Milk and Ice Cream) Uniontown, Pa.; 
Pittsburgh Coke & Chemical (Insecticides) 
Pittsburgh, Pa.; Allegheny Ludlum Steel 
Corp. (Stainless & Special Alloys, Steels) 
Pittsburgh. Pa.; Blackstone Corp. (Laundry 
Equipment) Jamestown, N. Y.; Niagara 
Therapy Mfg. Corp. (Massage Equipment) 
Adamsvilje, Pa. 

TV Accounts: Aunt Hannah's Bakery, Ster- 
ling Oil Div. of Quaker State Oil Refining 
Corp., Blackstone Corp., Niagara Therapy 
Mfg. Corp., I. N. Hagan Co., Pittsburgh Coke 
& Chemical, Allegheny Ludlum Steel Corp.. 
Disco Div. of Pittsburgh Consolidation Coal 
Co. 

WILLIAM WARREN, IACKSON & 
DELANEY 

45 W. 45th St., New York 36, N. Y. 

Phone: JUdson 6-0350 

ABP— APA— ANPA 

Partners. ................ .Harry Solow, Jr., 

William W. Solow, S. P. Jackson 
Radio Dir.. .............. .Harry Solow, Jr. 

TV Director. S. P. Jackson 

Pub. Rela. Dir Joseph Mann 

Account Executives S. P. Jackson, 

J. C. Silverman, Jack Wilson, Jack Hallo- 
ran, Ed O'Brien, Harry Alleva 
Radio Accounts: Sachs Quality Stores 
( Dept. Store ) ; Federal Life & Casualty Co. 
(Insurance); Roberts Technical & Trade 
School; Alexander's Dept. Stores; Monarch 
Buick Co., Inc.; Ritz Thrift Shop; Bookfind 
Club; Dale Dance Studios; Relaxacizor Sales 
Co.; Mason &Hamlin Piano Co.; Schane 
Pontiac Corp., Sonotone of New York; 
Radio-TV Training Assn.; Nat'l Home Study 
School; Zenith Radio Corp., Tri-State Buick 
Dealers Assn., all New York, N. Y. 



TV Accounts: Vim Stores; Ritz Thrift 
Shop; Warren Connolly (Disl. Norge, Mo- 
torola, Vornado); Sofia Brothers Inc.; Re- 
laxacizor; Fruit of the Loom; Stevens & 
Thompson Paper Co.; Wing & Fin Pet Cen- 
ter; Dale Dance Studios; Davega Stores; 
Monarch Buick Co.; Zenith Radio Corp. of 
N. Y.; Schane Pontiac Corp., all New York, 
N. Y. 

WARWICK & LEGLER, INC. 
230 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 4-5800 

AAAA— ABC— ABP— ANPA— APA 

NOAB— AFA-.NBP 

President H. Paul Warwick 

Vice-Presidents Henry Legler, 

S. O. Youngheart, Arthur Deerson, Thomas 
H. Shanley, C. E. Standinger, Eleanor 
Dean, R. A. MacDonnell, L. H. Russell, 
John Toland, Wm. Zerweck, J. F. Welsh, 
F. L. Baldwin, Jack Kaduson 

V.P., Media H. H. Dobberteen 

Exec. Asst. to Pres J. P. Warwick 

Copy Chief Robert L. Edens 

Radio & TV Director. . .William P. Warwick 

Asst. Radio-TV Dir Eric Jensen 

Exec. Producer Andrew Christian 

Branch Office 

83-50 Wilshire Blvd., Beverly Hills, Calif. 

Phone: OLive 3-0240 

Mgr Willson M. Tuttle 

Radio Accounts: Jacob Ruppert (Knicker- 
bocker Beer) New York, N. Y.; Ex-Lax, Inc. 
(Chocolated Laxative), Brooklyn, N. Y. 

TV Accounts: Ex-Lax, Inc. (Laxative), 
Brooklyn, N. Y.; Jacob Ruppert (Knicker- 
bocker Beer), New York, N. Y.; Revlon, Inc. 

WASSER, KAY & PHILLIPS, INC. 

1231 Banksville Rd., Pittsburgh 16, Pa. 

Phone: LOcust 3-1570 

AFA 

President. G. S. Wasser 

Exec. Vice Pres L. Cook Thompson 

Media Director , Harrv Anderson 

Film Mgr William R. Esch 

Radio, Television Director Alvin Roth 

Copy Chief Sally Kohl 

Radio & TV Accounts: Country Belle 
Coop. (Farmers Dairy Products), Krogers 
(Food Markets), Coca Cola Bottling Co. of 
Pittsburgh, Pittsburgh, Pa.; Rosenbaums 
Dept. Store, Pittsburgh, Pa.; Distributors, 
Inc., Pittsburgh; Hafner Coffee Co., Pitts- 
burgh; United Dairy Co., Barnesville, Ohio. 

NORMAN D. WATERS & 
ASSOCIATES, INC. 

6 East 39th St, N. Y. 16, N. Y. 

Phone: MUrray Hill 5-8950 

ANPA— NBP 

President. .Norman D. Waters 

Vice Presidents. .. .Bliss Woodward, Marvin 
Sherres 



220 



& # ADVERTISING AGENCIES $ & 

<■<-<•<■<<<<-<-<<<<<<<■<<<<<<<<<<<<<<<-<-<-<-<-<■<-<•«■<•<■<•<■<■< < ■ <<<<«< ««■<- < • 



Secretary Elaine L. Waters 

Production Mgr Jack E. Louden 

Office Manager Mimi Luden 

Dir. of Services Sydney L. Baron 

Mechanical Art Harry Kazan 

Account Execs Norman Waters, 

Bliss Woodward, Leonard Koven, Marvin 

Sherres, Roy Friedlander 

Paris, France, 1 Ave. Franco-Russe 
Manager Faith Shipway 

WATTS, PAYNE— ADV., INC. 

900 S. Main St., Tulsa 3, Okla. 
Phone: Diamond 3-8108 

AAAA— ABP— ANPA— AFA 

Chairman of the Board Don Watts 

Pres., Treas Oscar E. Payne 

Vice Presidents Leslie S. Hauger, 

Don Dyer, Jack Buchman 

Secy., Radio-TV Dir Don S. Mitchell 

Prod. Coordinator Larry Bettis 

Radio-TV Traffic Betty Schellhaas 

Radio Accounts: Oklahoma Tire & Supply 
Co., Mid-West Chevrolet, 7-Up Distributors, 
Mason's Furniture & Appliances, Pepsi Cola 
Distributors, United Federal Savings & 
Loans, Bell Oil & Gas, Commonwealth Life 
Ins., Downtown Tulsa, Unlimited, Brown- 
D'unkin Dept. Store, Tulsa, Okla.; Bryan & 
Sons, Burts, Chili Bowl Seasoning, Jitney 
Jungle, Mathias, Dumas Milner Pontiac, 
Claude Riggs. 

Estimated Radio Billing: $265,000. 

TV Accounts: Oklahoma Tire & Supply, 
Mid-West Chevrolet, Mason's Furniture & 
Appliance, Jitney Jungle, (Grocery Chain) ; 
Brown-Dunkin; Downtown Tulsa Unlimited; 
Dumas Milner Pontiac, Pepsi-Cola Bottling 
Co., Quality Furniture, Claude Riggs, Watt 
Plumbing & Electric, all Tulsa, Okla. 

Estimated TV Billing: $100,000. 

WEBB ASSOCIATES, INC. 

330 Fifth Ave., New York, N. Y. 
Phone: LO 5-6462 

President M. A. Weiss 

Sec'y., Treas Andrew Weiss 

Art Director Norbert Haber 

Production Mgr Fred Lida 

Media Director Audrey Bernfeld 

TV Director Bernard Sehiff 

Acct. Execs M. A. Weiss, Andrew Weiss, 

L. Sturms 

TV Accounts: Remco, Inc. (Toys), New- 
ark, N. J.; American Character Dolls; Glen- 
oit Mills; Donnybrook (Coats), all N. Y. C. 



EDWARD H. WEISS & CO. 

360 N. Michigan Ave., Chicago, 111. 
Phone: CEntral 6-7252 

President Edward H. Weiss 

Exec. Vice Pres Irving D. Auspitz 

V.P., Dir. of Media Jack Bard 

V.P., Copy Dir Byron A. Bonnheim 



V.P., Acct. Supvr Bernard J. Gross 

Dir. Motivation 

Research Mary Jane Grunsfeld 

V.P., Acct. Supvr Robert Harris 

V.P., Acct. Supvr Jerome Joss 

V.P., Creative Dir N. Lee King 

V.P., Sec'y., Radio-TV Dir., 

Acct. Supvr Marvin L. Mann 

V.P., Acct. Supvr Kenneth Murison 

Treas., Business Mgr Ernest Stern 

Branch Office 

460 Park Ave., New York 22, N. Y. 

Phone: FLaza 8-0992 

Mgr Edward Kogan 

Accounts: American National Bank & Trust 
Co., Amity Leather Products Co., Rolfs Div. 
(Personal leather goods) ; James B. Beam 
Distilling Co. (Jim Beam Bourbon, Beam 
Bottled in Bond Bourbon, Beam's Pin Bottle 
Bourbon) ; Clear Springs Distilling Co. (Bar- 
anof Vodka, Bhukov Vodka, Chateaux Vodka, 
Chateaux Flavored Vodkas, Dark Eyes 
Vodka, Ph. Boilieux Brandy) ; John B. 
Canepa Co.. (Red Cross Macaroni, Spa- 
ghetti, Elbow Macaroni, Mostaccioli, Riga- 
toni and Shells) ; Carr, Adams & Collier 
(Bilt-Well Kitchen and Storage Cabinets, 
Bilt-Well Windows) ; College Inn Food 
Products Corp., Cromwell Paper Co., Helene 
Curtis Industries; Lentheric, Inc.; Jose Esca- 
lante & Co.; General American Transporta- 
tion Corp.; H. W. Gossard Co.; Inland Steel 
Co.; Mogen David Wine Corp.; Perk Dog 
Food Co.; Purex Corp.; Sealy, Inc.; Sealy 
Mattress Co. of Chicago; Visking Co. 

WEISS & GELLER 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-4070 

ANPA 

President Max A. Geller 

Exec. V.P Max Tendrich 

Sr. V.P Lawrence Wisser 

Time Buyer Jack Geller 

Radio Accounts: Nedicks Bottling Corp.; 
Nedicks Stores, Inc.; Trunz, Inc. (Meat 
Stores) ; Yoo-Hoo Beverage Co., Garfield, 
N. J.; C & C Corporation (Batter Up Pan- 
cake Batter), Englewood, N. J. 

TV Accounts: Proctor Electric Co., Phila- 
delphia, Pa.; Waltham Watch Co.; C & C 
Corp. 

E. TAYLOR WERTHEIM 

347 Madison Avenue, New York 17, N. Y. 
Phone: MUrray Hill 4-7545 

Owner, Media Dir E. Taylor Wertheim 

Copy Chief, Space Buyer Ray Buras 

THE WESLEY ASSOCIATES, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: ELdorado 5-2680 

ABP— ANPA— NBP—NOAB 

President Leland G. Wesley 

Exec. V.P Lindsay Fairweather 



221 



* * ADVERTIS I 

< ■ < ■ < < ■ < - < - < <-<-<-<-<-<-< <<<<<<<< < <<<<■<- 

Chm. Plans Bd Atherton Pettingell 

Vice President LeGrand L. Redfield 

Art Director C. A. Rathkopf 

Fashion Art Dir G. Heller 

Prod. Mgrs.. .Herman Hecker, Ed Fitzgerald 
Media Dir Jos D. Knap Jr. 

WEXTON COMPANY, INC. 

11 East 47th St., New York, N. Y. 

Phone: MU 84050 

ABP— ANPA 

President Larry Schwartz 

Vice Presidents Ed Greenberg, 

George Gilbert, Adrian Price, Jack Spiro 

Secy.-Treas Howard Wechslei 

Radio-TV Dir John Eckstein 

Radio Accounts: W. Gobel (Hummel Fig- 
urines), Bavaria; Legend Recordings, N.Y.C., 
Voss Cookware, Asian Cameras. 

TV Accounts: Metal Foil Products Mfg. 
^o. (Broil-A-Foil Trays), Linden, N. J. 
Estimated TV Billings: $200,000. 

WHERRY, BAKER & TILDEN, INC. 

919 North Michigan, Chicago 11, 111. 

Phone: DElaware 7-8000 
AAAA—APA— ABP— ANPA— NBP 

President Larry Wherry 

Vice Presidents Bruce A. Baker, 

Louis E. Tilden, Clifford Bolgard, Charles 
A. Wilcox 

Dir. of Radio & TV Louis E. Tilden 

Media Dir Gordon Hendry 

Vice Pres., Creative Dir James D. Nevins 

Accounts: American Aberdeen-Angus ssn., 
Chicago, 111.; Kartridg-Pak Machine Co., 
Chicago, 111.; Mayer, Oscar & Co., Madison, 
Wis.; Quaker Oats Co., Chicago, 111. 

WINIUS-BRANDON COMPANY 

1706 Olive St., St. Louis 3, Mo. 

Phone: CHestnut 1-6380 

AAA— ABP— ANPA— APA— NBP— CAAN 

President Enno D. Winius 

Sr. Vice-Pres C. A. Brandon 

Vice-President, Treas W. L. Sanborn 

Media Dir George R. Bishop 

V.P V. L. Morelock 

Radio-TV Dir Herbert P. Helpern 

Vice Pres., Acct. Exec Walter Winius 

Vice Pres William H. Austin 

Radio Accounts: Am. Investment Co.; 
Authorized Brake Co.; Carling Black Label 
Beer; St. Louis Chevrolet Dealer Assoc; 
KenvMeGee Oil Ind., Inc.; Stix-Baer-Fuller. 

TV Accounts: Am. Investment Co.; Boat- 
men's Nat. Bank; Carling Black Label Beer; 
St. Louis Chevrolet Dealer Assoc; Ettman 
Specialty Co.; Hip-O-Lite Co.; Kerr-McGee 
Oil Ind., Inc., Stix-Baer-Fuller. 

VAN LEAR WOODWARD ASSOC. 
INC. 

50 West State St., Westport, Conn. 

Phone: CApital 7-9554 

ABC— ABP 

Ch. of Bd., Treas Mark B. Byron 

Pres., Media Dir Van Lear Woodward 



NGAGENCIES ## 

<<<<<<< < <<<<<<<■<■<<<<<<<<■<<<<<«-<• 

Vice Pres Thomas F. Cosgrove 

Secretary Leo Nevas 

V.P., Exec. Art Dir Fritz Kruse 

V.P., Research Dir John Kemble 

V.P., Prod. Mgr W. C. Olmsted 

Art Dir Gerald Clarkson 

Copy Chief Benjamin West 

Vice Pres. E. R. Wade 

Radio Accounts: Libner Grain Co.; Atlan- 
tic Coast Fisheries. 

WYATT ADVERTISING AGENCY 

427 9th St., San Antonio 2, Texas 

Phone: CA 6-2226 

SNPA 

Owner William I. Wyatt 

Art Dir William J. Lytle 

Prod. Mgr Robert Johnson 

Copy Chief, Radio Dir A. J. Lewis 

Acct. Execs Tim Collins, 

Tom Holbrook 

YOUNG & RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-5000 

AAAA 

President .Sigurd S. Larmon 

Exec. V.P., Co-Chmn. Plans 

Brd Louis N. Brockway 

V.P., Co-Chmn. Plans Brd., 

A. V. B. Geoghegan 
V.P., Art Director. . . .Frederick S. Sergenian 

Senior Vice President Frank Fagan 

Sr. V.P., Contact Dept Harry Harding 

Sr. V.P., New Business. .William H. Howard 
V.P., Dir. Radio-TV.... Robert P. Mountain 

V.P., Mgr., Radio-TV Pub Harry Rauch 

Sr. V.P. Copy Dept George H. Gribbin 

V.P., Dir. Int'l Div Harry H. Enders 

V.P., Gen. Counsel David Miller 

V.P.. Merchandising Dir. ..... Eldon E. Smith 

Mgr., Mdsg. Dept Earl Angstadt 

V.P., Dir. Research Dr. Peter Langhoff 

Mgr. of Radio-TV Oper D. Y. Bradshaw 

Controller M. Wray Witten 

V.P. Art Dept Walter P. Glenn 

V.P., Dir. Radio-TV 

Commercials Charles Feldman 

V.P., Asst. to Pres Thomas Lapham 

Vice-Presidents Milford Baker, 

Harry B. Carpenter, George B. Dippy, J. 

Brooks Emory, Jr., Alexander Kroll, A. 
Gardiner Layng, Walter K. Nield, Walter 
B. C. Washburn, Edward Bond, Robert 
Clayton, Montagu G. Miller, Bernard Pagen- 
stecher, Paul Richardson, Louis P. Weil, J. P. 
Wilkerson, Thomas W. Clark, H. Kierstead, 
Randolph McKelvey, William D. Thompson, 
Thomas Cox, Douglas Murphey, Edgar Van 
Winkle. 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-0750 

Manager. Robert H. Brinkerhoff 

222 



% $ ADVERTISING AGENCIES # # 

<■ < ■<■ < < < < <<<<<<<<<< < <<<<<<< <<< <<<<< < <<<<<<< - < ■ < ■ < < <<<< - < - < ■ < ■ <<<<<<<< 



645 Griswold St., Detroit 26, Mich. 
Phone: WOodward 1-0067 

V.P., Mgr Aldis P. Butler 

6253 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 9-2731 

V.P. Radio-TV Dir Walter Bunker 

120 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 7-1838 

V.P., Mgr George B. Richardson 

611 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MAdison 6.7641 
V.P., Mgr Jack W. Smock 

Radio Accounts: Thomas J. Lipton, Inc.; 
Piel Bros., Inc.; General Foods Corp.; Gen- 
eral Electric Co.; Gulf Oil Corp.; Procter & 
Gamble Co.; American Home Products, Inc.; 
Metropolitan Life Insurance Co., Bristol- 
Myers Co.; Calso Water Co.; Union Oil Co.; 
Simoniz Co.; Borden Co.; Drackett Co.; 
General Cigar Co., Inc.; Hunt Foods, Inc.; 
Singer Sewing Machine Co.; Time Inc.; 
American Bakeries Co.; Johnson & Johnson; 
Simmons Co.; Goodyear Tire & Rubber; 
Manufacturers Trust Co.; Intl. Harvester 
Co.; Gen. Electric Appliances Co. of Mich.; 
Kaiser Aluminum & Chemical Corp.; United 
Vintners, Inc., Chrysler Division. 

TV Accounts: Thomas J. Lipton, Inc.; 
Piel Bros., Inc.; Procter & Gamble Co.; Gen- 
eral Electric Co.; General Cigar Co., Inc.; 
Singer Sewing Machine Co.; Borden Co.; 
General Foods Corp.; Simmons Co.; John- 
son & Johnson; Goodyear Tire & Rubber 



Co., Inc.; Bristol-Myers Co.; American 
Home Products, Inc.; Drackett Co.; Sperry- 
Rand, Inc.; American Bakeries; Time, Inc.; 
Northern Paper Mills; Kaiser Aluminum 
Co.; Metropolitan Life; W. P. Fuller Co.; 
United Vintners; Union Oil Co.; Simoniz 
Co.; Intl. Harvester Co.; Simoniz Co.; Man- 
ufacturers Trust Co.; Royal McBee Corp.; 
Chrysler Division. 

YOUNT COMPANY 

12 East 10th Street, Erie, Pa. 
Phone: 2-2816 

Owner M. A. Yount 

Acct. Executive M. John Yount 

Production Mgr Richard A. Lewandoski 

Secretary Luella Drenning 

Art Director Richard Bitting 

Artist Lee Tillman 

Radio Accounts: The Erie Brewing Co., 
Erie, Pa.; Marine Nat. Bank; Auto Seat 
Covers Co. 

TV Accounts: The Erie Brewing Co., Erie, 
Pa.; Harris Inc. (New and Used Automo- 
biles), Erie, Pa.; Marine Nat. Bank; Auto 
Seat Cover Co. 

PETER ZANPHIR ADVERTISING 

565 5th Ave., New York 17, N. Y. 

Phone: OX 7-6996 

ABP 

Owner Peter Zanphir 

Radio and TV Accounts: The Katz Agency. 



Advertising Agency Failures See Page 59 



FM Industry Financial Data, 7 955-7956. . . • See Page 47 



Radio-TV Set Production, 1957 See Page 49 



Auto Radio Set Sales, 1957 . . See Page 57 



Network TV Gross Time Charges, 1957 . . • • .See Page 63 



Ten Top Radio-TV News Events, 1957 See Page 79 



223 



To Broadcasters 



AP 



Means 



Added Prof 



its 



Added Prestige 



The Associated Press 

50 Rockefeller Plaza 
New York 20, N. Y. 



224 



TIME BUYERS 
WHO'S WHO 

< ■ < ■ < ■ < ■ < ■ < <■ < <<< <<<<<<<< <<<<<<<<< 

BIOGRAPHICAL SKETCHES 

OF SOME OF THE TOP LEVEL 

TIME BUYERS IN LEADING 

ADVERTISING AGENCIES 



1958 



<<<<<<< <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<■<■<■<- <<<<<<<< <<■<■ < ■<-<-<■ 
INDEX TO BIOGRAPHIES 

ADVERTISING AGENCY TIME BUYERS 



Name Page 

Ahbaduska, Bern Ann. . . 238 

Allen. A. Kenneth 229 

Allen, Polly . 232 

Amos, Donald P 230 

Backus, Mildred Fulton.. 239 

Bardach, Peter M 236 

Barry, Aileen M 245 

Bean, Richard S 236 

Boulware, Robert H 241 

Brady, Don 230 

Branch, Philip A 245 

Branigan, Richard L 237 

Bray. John T 229 

Brouwer. Patricia J 230 

Burbeck. Joseph 238 

Eushway, William A 241 

Butner, Lawrence 243 

Campbell, C. N 241 

Chambers. Lucille P.. . . . . 239 

Clark, Paul E 240 

Conway, Virginia M 239 

Crandall, John B 240 

Crooker, Robert H. Jr 229 

Cummings, John T 229 

DargeL Gwendolyn 237 

Davidson, John M 241 

Dekker, William C 238 

DeLuca, Vincent T 246 

Diamond, Lynn 233 

Dunier, Leslie L 245 

Dwyer, Mary J 238 

Elliman. D. Trowbridge Jr.. 242 

Ennis. John J 232 

Ferriter, Mary C 236 

Firestone, Jerry 228 

Fischer, Richard E 245 

Flanagan, John J.. ..... . 244 

Flanagan, Thomas F 245 

Fieri, Edward C. Jr 239 

Flinn, Nina M 240 

Fricke, William A 241 

Fromherz. Dorothy ...... 236 

Gardiner, Anna 237 

Georgi. Carl Jr 241 

Goldis, Seymour . 242 

Gore, Philip L 232 

Gould, Doris 244 



Name Page 

Grealish, Eugene J 242 

Kalpern, Henry 240 

Harabadian, Larry N 227 

Hanis, Peg (Winifred T.). 239 

Hart, Rita 238 

Hartigan, John T 232 

Hay, Graham 239 

Hollingshead. Thomas J.. 232 
Houghey, Dorothy T. . . . . 246 

Howard, Mary G .... 243 

Hudack, Joseph J 241 

Hughes, John T 243 

Jackman. Norman G 227 

Johnson, Hugh H.. ..... . 244 

Kearns. Ken 228 

Keegan. David D 228 

Kelly, Robert W 231 

Kelly, Thaddeus S 232 

Kennedy, Louis J 227 

Kerwin. Lucy H 237 

Kcbza, Edward A 227 

Kriete. John C 228 

Lamkin. Robert 236 

Leighton, Ben 229 

Lemper, Genevieve M.. . . 239 

Liddel. Robert 240 

Lieberman, T. Herbert... 245 

MacDonald, Red 242 

Marshall. Frank 233 

Marsich, John P 233 

Marti, Rudolph 246 

Martinez. Hope 237 

McAulay, Peg A 243 

Morena. John M 232 

Morris. William 237 

Morton. Robert S 227 

Mulligan, Bertrand F . 240 

Napoli, Jo 230 

Neugebauer, Ralph J. . . . . 243 

Ochs, Malcolm B 228 

Palmer, Robert J 227 

Pardol!. Arthur S 238 

Passmora, John J.. 245 

Pellenz, William D . 233 

Peters, Joyce 231 

Petiick, Ben 242 

Plotkin, Beverly R .... 231 



Name Page 

Podester, Jane M 238 

Prigozy, Ruth M 244 

Prose, Evon L, 229 

Randall. Alexander J 228 

Rasmuss'en, Bernard G. . . 233 

Reed. Allan 246 

Reilly, Thomas P 229 

Renfro, Harry K 227 

Riemenschneider, R. R.. . . 243 

Ritter, ValC 230 

Fcffis. Murray 231 

Rutman. Joan M 232 

Sanno, Alired R.. 241 

Scanlan, Elenore A 236 

Scanlan, Marjorie C 242 

Schinzing, Pat 244 

Schoenfeld. Jay B 237 

Schubert, Genevieve 236 

Scott, Samuel S. Jr 243 

Scotto, Marie 230 

Seydel, Victor 246 

Simmons, Penelope A.... 233 

Smith, Nancy W 244 

Sprague, Jeremy D 228 

Stark, Joan G 229 

Stenson. Helen C 240 

S:ernschein, Manas M.. . . 228 

Stevens. Richard A 242 

Stewart. Warren H 231 

Suren. Stephen M 242 

Swick. Thomas F 233 

Tabolofi, Vera 236 

Tashjian. Edward 244 

Tendrich. Max 244 

Thulin. Katherine A 246 

Tyler. Richard F 237 

Vorce, Richard J 231 

Wallower, Theodore P. . . . 239 

Walsh, J. Dolan 227 

Whalen, Elaine L 238 

Wietfer, Ethel 231 

Wilbur, Helen M 230 

Willard. Charles B 243 

Wilson. Edwin F.. 240 

Zappert, Paul 231 

Zipprich, Andrew C 245 

Zozula, Ruth R 230 

Zuver. Dick 233 



<-<-<-<■<■< <<<< < <<<<«<<<<< <<-«-<<-< << <-<-< <■«<-<-<-<■<■<■ < < < <-<-< - <■<■<■«■<•<■«« 

226 



& # ADVERTISING AGENCY TIME BUYERS # ^ 

■<• «« <•« «« -< " <- <- < - ^<'< -« < « ««<■<■«■<■< ■ «< <<<<<<<<<<<<<<<<<< <<■<■<-<- , 



HARABADIAN, LARRY N., Campbell-Ewald Company; 
accounts — Chevrolet 
Motor Division, General 
Motors Corporation; The 
Kroger Company; Detroit 
Edison Co.; etc. B.S. 1952 
University of Detroit — 
College of Commerce and 
Finance. Joined Camp- 
bell-Ewald upon gradua- 
tion from University in 
1952; started in the office 
service department; after 
two months, assigned to 
United Motors Service ac- 
count. 




JACKMAK, NORMAN G. 




MORTON, ROBERT S., 




PALMER, ROBERT J. 



mm m 




, Campbell-Ewald Company; 
accounts— United Motors 
Service, General Motors 
Corporation, Detroit Edi- 
son Company, National 
Bank of Detroit; Jackman 
was born in 1956 in De- 
troit, Michigan. He at- 
tended Wayne University; 
and M. Helen Van Den- 
Brouck during 1948. He 
has four children - Mar- 
rilyn, Michael, Timothy, 
and Elizabeth. Jackman 
entered the agency field 
in 1947. 

Cunningham & Walsh; ac- 
counts -Sunshine Bis- 
cuits, Narragansett Brew- 
ing, Smith-Corona; B. 
1925, Philadelphia, Pa. ; 
B.S. from Wharton School, 
University of Pennsyl- 
vania. Started his broad- 
casting career in 1950 
with television opera- 
tions, WCAU, Philadelphia. 
Entered agency field at 
Benton & Bowles in 1955, 
becoming time and space 
buyer there, later joined 
C & W. 

Cunningham & Walsh Inc.; 
accounts-American Cyan- 
amid Co., George W. 
Helme Co.; B. 1930, For- 
est Hills, N. Y. ; Fordham 
U.; entered Agency Field, 
1953, as TV producer for 
Albright Assoc.; Joined 
Kenyon & Eckhardt 1954; 
1£55 to Conklm Mann Co. 
as space buyer-time 
buyer; merged with C&W 
1956. Lives in Queens 
Village, Long Island. His 
hobbies are golf, tennis, 
bowling. 



pS^ m km^ 




KENNEDY, LOUIS J., Kenyon & Eckhardt, Inc.; ac- 
counts—Mercury Division 
of Ford Motor Co., Bryl- 
creem, Eno, Ford Institu- 
tional advertising. Ken- 
nedy was born in 1925 at 
Hatboro, Pa. He attended 
the Wharton School at the 
University of Pa., Price 
School of Advertising at 
Philadelphia, Pa. He 
started his career in 
agency work during 1950 
in Philadelphia. In Janu- 
ary of 1953, Kennedy 
joined K. & E. 



KOBZA, EDWARD A., Kenyon & Eckhardt, Inc. 
counts - RCA Radio-"Vic- 
trola" and Television Set 
Divisions; Whirlpool 
Corp.; Quaker State Oil 
and A.S.R. Products; B. 
1927, Long Island, N. Y. ; 
B.S. New York University; 
married, one child — Wil- 
liam; entered agency field 
1953, media dept., Ken- 
yon & Eckhardt; 1956, 
Dancer-Fitzgerald-Sample; 
1956, Kenyon & Eckhardt 
as assistant time buyer. 



ac 





WALSH, J. DCLAN, D'Arcy Advertising Company, St 
Louis office; accounts — 
Anheuser Busch, Inc., 
Budweiser; The Reardon 
Co., Bondex-Diamex; Krey 
Packing Co.; International 
Shoe Co., Freedman Shel- 
by Division; native St. 
Louisan; attended St. 
Louis University; married 
with one daughter. En- 
tered agency field in Jan- 
uary of 1951 in the Out- 
door Department. In 
1954 joined Radio-TV De- 
partment. 

RENFRO, HARRY K., Director Radio-Television D'Arcy 
Advertising Company in 
St. Louis-Accounts-Bud- 
weiser, Banquet Canning 
Co., Brooks Foods, Inc., 
International Shoe Co., 
Krey Packing Co., Laclede 
Gas Co., Lincoln Engineer- 
ing Co., McQuay Norris 
Mfg. Co., Missouri Pacific 
R. R. Co., The Reardon 
Co. Born 1915 St. Louis, 
Missouri; children - one 
daughter, Patti K. Entered 
agency business in 1953. 




227 





# # ADVERTISING AGE 

<-<.<■<<<<<<<<<<<< <<<<<<<<< < <<<<< 

OCHS, MALCOLM B„ Grey Advertising Agency; ac- 
counts — National Broad- 
casting Company, RCA 
Victor Records, Mennen, 
Easy Glamur, Bernard Ull- 
man, B. Blumenthal, Nec- 
chi-Elna. Ochs was born 
in New York in 1933. Re- 
ceived his B.S. and M.B.A. 
at New York University. 
M. Libby Pescovitz in 
1956. Entered agency 
field 1955 with the media 
department of Dancer- 
Fitzgerald-Sample. Joined 
Grey as media analyst. 

KEEGAN, DAVID D., Grey Advertising Agency, Inc.; 
accounts-Greyhound Bus 
Corporation. Keegan was 
born in 1926 at Yonkers, 
N. Y. He received his 
Bachelor of Science de- 
gree at Seton Hall Univer- 
sity. Keegan joined Bat- 
ten, Barton, Durstine & 
Osborne, Inc., from 1951 
to Feb. of 1954. He then 
associated with Parade 
Publication, Inc. until 
S Jan. of 1956. Keegan 

later joined D'Arcy Adver- 
tising until Nov. '56. 

KEARNS, KEN, Grey Advertising Agency; accounts— 
Procier & Gamble-, Lilt, 
Party Curl, Pin-It, Shasta, 
Velvet Blend. His early 
background was made up 
of associations with the 
Hearst Publications and 
Good Housekeeping Maga- 
zine. Kearns entered the 
advertising agency field 
in 1946 with Compton 
Advertising. He joined the 
Biow Company in 1951 
and worked as radio and 
I television buyer. In 1956 

came with Grey. 

MANAS M., Grey Advertising Inc.; 
accounts — National 
Broadcasting Company, 
| R.C.A. Victor Records, Ma- 
gee Carpets, Necchi-Elna 
K Sewing Machines, Fire- 
W stone Industrial Products, 
Firestone Plastics Com- 
pany, Lambert Brothers 
I Jewelers; B. 1930, Queens, 
New York; M.S. Boston 
University, B.S. University 
of Bridgeport; M. Eunice 
Heller, 1954; entered 
agency field 1953, Grey 
Advertising. 



NCY TIME BUYERS # # 

<-<-<<<<< <-<-<-<-<-<-<-<-<■ <<<< < < < -<-<■< « < < 



& Walsh; super- 




STERNSCHEEN, 






" : -:;■■!» 



SPRAGUE, JEREMY D., Cunningham 
visor for broadcast on 
Texaco, American Tele- 
phone & Telegraph, West- 
ern Electric, Chase Man- 
hattan, and the New York 
Daily News. Sprague, who 
is single, entered the ad- 
vertising agency field in 
1949 with Compton Ad- 
vertising. He served in 
the United States Navy 
during 1951 and 1952, 
and joined Cunningham & 
Walsh in 1954. Resides 
in Manhattan. 



KRIETE, JOHN C, Grey Advertising; accounts-the 
Greyhound Corporation, 
Dan River Mills, Kleinert 
Rubber Company. Born in 
New York City in 1932. 
He attended C.C.N.Y. and 
later married Elizabeth F. 
Peters in 1957. He en- 
tered the agency field in 
1948 in the area of traf- 
fic-production with Geyer, 
Newell & Ganger, Inc. 
Served USAF (SAC) from 
1951-1955, then rejoined 
Geyer Advertising. Joined 
Grey in 1955. 

FIRESTONE, JERRY, Grey Advertising; accounts- 
Esquire Apparel Arts, Ron- 
son Corp., Shwayder 
Brothers, Inc., Spiegel, 
Union Underwear. Fire- 
stone was born in 1930 
in Brooklyn, N. Y. He re- 
ceived his degree in busi- 
ness administration from 
City College, and married 
Monique Liabeuf in 1955. 
He entered the advertis- 
ing agency field in 1951 
with Dancer-Fitzgerald- 
Sample, Inc., as research 
assistant. 

RANDALL, ALEXANDER J., Cunningham & Walsh, Inc. 
accounts — Folger's Cof- 
fee. Randall was born in 
1926 at New London, % 

Conn. He obtained his 
Bachelor of Science de- * 

gree at Boston University 
and entered the advertis- *» ^ 
ing agency field in 1955 §1 
with N. W. Ayer & Son, 
Inc. where he worked in 
traffic and time buying. 
He associated with Cun- 
ningham & Walsh last 
year as a time buyer. 
Lives in Queens, N. Y. 





228 



& & ADVERTISING AGENCY TIME BUYERS # # 

■<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< < <<<<<<< < <<<<<<<<<<<<<<<<<< 




STARK, JOAN G., Grey Advertising Agency, Inc.; 
accounts — Associated 
Products, Mennen, Chock 
Full 0' Nuts, Chunky 
Chocolate Corp., NBC, 
RCA, Lionel. B. 1928, New 
York City; attended Ber- 
litz, Ohio State Univer- 
sity, Berkeley; entered 
advertising field in 1950 
with the Radio-TV media 
department of William H. 
Weintraub as estimator, 
then time buyer and then 
chief time buyer from 
1950-1954. 

PROSE, EVON L, Campbell-Mithun, Inc.; accounts- 
Theo. Hamm Brewing Co., 
Land 0' Lakes, Inc.; North- 
west Bancorporation, 
Pillsbury Feeds. Miss 
Prose was born in 1923 
at Wolsey, S. Dakota. She 
received her Bachelor of 
Arts degree at Huron Col- 
lege and served in U.S. 
% p^lgp Navy public relations from 

1944-1946, and from 
jjll 1950-1952. Joined Bulmei 
and Johnson, Inc., region- 
I al radio representatives, 

^^ in 1952, C-M, 1955. 

BRAY, JOHN L, Cunningham & Walsh, Inc.; accounts 
—Texas Co., Chase Man- 
hattan Bank, New York 
Daily News. He was born 
in 1931 in New York City. 
Bray, who is single, ob- 
tained his Bachelor of 
Science degree at Ford- 
ham University in New 
York. Entered advertising 
agency field in January of 
1956 in the media depart- 
ment of Benton & Bowles 
as assistant all-media 
buyer. He lives in Belle 
Harbor, Long Island. 



': : ■.-.'. ... ' ' ' 




CROOKER, 





JR., ROBERT H., Campbell-Ewald Com- 
pany; accounts — Chevro- 
let Motor Division, United 
Motors Service, National 
Bank of Detroit, Kroger, 
Detroit Edison; B. 1915, 
Detroit, Michigan; At- 
tended University of Mich- 
igan; M. Jean Scholl, 
1956. Crooker entered 
agency field, 1938, in the 
outdoor department of 
| Campbell-Ewald Company, 
where he managed media 
. > department, New York 
branch. 





mm tit, 



ALLEN, A. KENNETH, Grey Advertising; accounts- 
Easy Glamur, Firestone In- 
dustrial Products, Fire- 
stone Plastics, General 
Electric Flashbulbs, Lionel 
Trains, Magee Carpets, 
National Broadcasting 
Co., RCA Victor Records; 
B. 1928, New Rochelle, 
N. Y.; Champlain Col., U. 
of Bridgeport; wife— Mar- 
lex (Wallace); entered 
agency field, 1950, radio- 
TV Media Dept, N. W. 
Ayer; TV production, 1952, 
USAF. 

CUMMINGS, JOHN T. f Grey Advertising; accounts- 
G. Krueger Brewing, 
Youngstown Kitchens, An- 
son Jewelry, Van Heusen. 
Cummings was born in 
Brooklyn in 1926. He re- 
ceived his Bachelor of 
Arts degree at Davis and 
Elkins College and mar- 
ried Lean Brett in 1953. 
In 1950 Cummings en- 
tered the agency field in 
the area of media re- 
search with BBDO. Joined 
Biow in 1955, then Grey 
in 1956. 

REILLY, THOMAS P., Grey Advertising Agency; ac- 
counts—Greyhound, Com- 
monwealth Shoe & Leath- j~« 
er, H. D. Lee, Exquisite \ 
Form, Dan River Mills, 
Rent-A-Car, Indian Head 
Mills, Industrial Rayon, I 
I. B. Kleinert Rubber, 
Lamport Co. B. in Brook- 
lyn, New York. Entered 
advertising agency field < 
in 1943 with Newell Em- 
mett. Media buyer since 
1944; media supervisor 
since 1956. Before Grey, ^> I # 
was with F. C, & B. ^^ «mm^™ 

LEIGHTON, BEN, Campbell-Mithun, Inc., Minneapolis; 
accounts — Northwest 
Orient Airlines, Top Value 
Enterprises, Nash Coffee 
Co.; B. 1917, Minneapo- 
lis, Minn.; B.A. Hamline 
University, St. Paul, Minn.; 
entered radio 1936 WHLB, 
Virginia, Minn., also an- 
nouncer 1937-38 WMIN, 
St. Paul, Minn.; entered 
agency field September 
1955 as Radio-TV broad- 
cast coordinator — ac- 
counts, Top Value Enter- 
prises, Malt-o-Meal, etc. 




■■' 



229 



efc # ADVERTISING AGENCY TIME BUYERS # # 

•<-<-< <<<<<<<<<<<<<<<<<<<•<<<<<< <■<■< «■<■<■<■<■< <<<<<<< < <<<<<< <<<<<<<< 



RITTER, 





/ 



VAL C, Cunningham and Walsh, Inc.: ac- 
counts-J. A. Folger & Co., 
the Andrew Jergens Co. 
Ritter was born in 1926 at 
Richmond Hill, New York. 
He received his education 
at Hofstra College, and 
entered the advertising 
agency field in 1951 with 
the William Esty Co., in 
the checking department. 
Joined Dancer-Fitzgerald- 
Sample in 1954 as a time 
buyer: Cunningham and 
Walsh in 1957, again as a 
time buyer. 



NAPQLI, JO, Grey Advertising Agency; account- 
Exquisite Form Brassiere, 
Inc. Miss Napoli was born 
in Brooklyn, N. Y. in 1924. 
Entered the agency field 
in 1947 in the media de- 
partment of Benton & 
Bowles. 1950, print media 
assistant at Maxon, Inc., 
and in 1952 at Dancer- 
Fitzgerald-Sample. In 1954 
became estimator-media 
assistant at Grey. Later 
she became head estima- 
t r, then supervisor and 
finally media buyer. 

WILBUR, HELEN M., Grey Advertising Agency, Inc., 
media group supervisor, 
Samsonite Luggage and 
Furniture, Ronson Shavers, 
Van Heusen Shirts, Krueger 
Beer, Youngstown Kitch- 
ens, Anson Jewelry, Do- 
minion Textiles. B.A., 
?* Brooklyn College. Entered 

advertisine with the New 
York Times, later joined 
Pedlar & Ryan, Inc., and 
* - Doherty, Clifford, Steers & 

Shenfie.d, Inc. Miss Wil- 
bur joined Grey agency 
during 1953. 

AMOS, DONALD P., D'Arcy Advertising Company; ac- 
counts — Anheuser-Busch, 
Inc., International Shoe 
Company, Krey Packing 
Company. He was born in 
1932 in Chicago, III. He 
received a Bachelor Of 
Science degree from 
Northwestern University; 
M. Dorcas L. Taylor, 1956; 
child, Langford. Amos 
entered the advertising 
agency field in 1957, asso- 
ciating with the media 
department — radio and 
television. 



Inc. 









ZOZULA, RUTH R. r Grey Advertising Agency, 
account — the Greyhound 
Corporation. Miss Zozula 
was born in Vandergrift, 
Pennsylvania. She at- 
tended Pennsylvania State 
Teachers College for a 
period of two years, and 
in March of 1951 joined 
Grey Advertising Agency 
as a typist. Later she was 
promoted to estimator, 
assistant buyer, and final- 
ly she became buyer. Miss 
Zozula presently resides 
in New York City. 

SC0TT0, MARIE, Grey Advertising Agency; accounts 
— Dominion Textile, Can- 
adian Converters, plus as- 
sisting on all accounts in 
the group. Miss Scotto 
joined Grey in 1951. 
Worked originally there as 
secretary to an account 
executive. Later moved 
into the media depart- 
ment, where she worked 
for a time in this area as 
an estimator. Miss Scotto 
then moved on into the 
field of buying with Grey. 

BRADY, DON, D'Arcy Advertising Company; accounts 
— Budweiser, International 
Shoe, Brooks Foods. He 
was born in 1925 at St. 
Louis, Mo. He received his 
Bachelor of Arts degree at 
Washington University and 
married Cherie Alcorn in 
1950. Brady in 1952 asso- 
ciated with the 3M Co. in 
industrial sales. He worked 
in time sales with radio 
station WIL in 1956, and 
in 1957 went with D'Arcy 
as a time buyer. 

BROUWER, PATRICIA J., Campbell-Mithun, Inc.; ac- 
counts—Anderson Windo- 
walls, General Dairy Equip- 
ment, Gold Seal Company, 
Kemps-Crescent, Malt-O- 
Meals, Pillsbury. Miss 
Brouwer was born in 1925 
in Minneapolis, Minn. At- 
tended Syracuse Univer- 
sity, entered the advertis- 
ing agency field in 1949 
with Grant Advertising. 
Joined Young & Rubicam 
in 1950 as time buyer. 
From 1952-1955, time 
buyer with N. L. & B. 





230 



& & ADVERTISING AGENCY TIME BUYERS # * 

< ■<< < < < < -<■<-<■< < <■<■<■<■<■<-<-<■<■<-<■<•< <<<<<<<<<<■<<<<<<<<<<<«■<<<<<<<<<<<■<■ 




PLOTKIN, BEVERLY R., Carson Roberts Advertising; 
accounts — Mattel Toys, 
Rose Marie Reid Swim- 
suits, V-ette Vassarette, 
Radio Station KFWB. Miss 
Plotkin was born in Chi- 
cago, Illinois, in 1926. 
She obtained her Bache- 
lor of Arts degree from 
U.C.L.A. Includes in her 
earlier background a stint 
as circulation manager of 
Arts & Architecture Mag- 
azine. She associated with 
Carson Roberts in 1949. 
Likes playing bridge. 

KELLY, ROBERT W., Lennen & Newell, Inc.; account- 
P. Lorillard Co. Products: 
Kent, Old Gold, Newport 
Cigarettes; From Provi- 
dence, R. I.; B.S. Provi- 
dence College; M. Alice 
Gleason; children — Rob- 
ert, Jr., Kevin; background 
as executive of major oil 
company; entered agency 
field, 1938, research as- 
sistant, J. D. Tarcher, Inc.; 
has handled variety of 
drug and grocery spot 
accounts; joined Lennen 
& Newell as spot buyer. 




ROFFIS, 




MURRAY, McCann-Erickson, Inc.; Broadcast 
Media Supervisor, ac- 
counts - Westinghouse 
Electric Corp., Hood Rub- 
ber Company, Div. of B. F. 
Goodrich Co., John Han- 
cock Mutual Life Insur- 
ance Company, Columbia 
Records, Look Magazine, 
Stegmaier Brewing Com- 
pany-, B. 1926 Flushing, 
N. Y. attended Cornell 
University, New York Uni- 
versity; M. Adele Jacobs 
1951; entered agency 
field, 1948, print buyer. 

WIEDER, ETHEL, Compton Advertising, Inc.; accounts 
— Gleem Toothpaste, Ivory 
Flakes, Ivory Soap; B. 
New York City; entered 
agency field, 1939, sec- 
retary to accounting dept. 
head, Brown & Tarcher Ad- 
vertising; Station WNEW, 
1941; moved to Foote, 
Cone & Belding as asst. 
time buyer, 1942; became 
time buyer 1943; then to 
Biow as time buyer, 1945; 
joined Compton in 1956. 
Lives in New York City. 
Hobbies— reading, sewing. 




r*\ 





VORCE, RICHARD J., J. Walter Thompson Advertis- 
ing; supervisor Ford 
Dealer spot radio-TV. 
Vorce was born in Albany, 
N.Y., in 1926. He received 
his Bachelor of Arts de- 
gree from Syracuse Uni- 
versity and entered the 
advertising agency field 
in 1951 as a trainee with 
Wildrick & Miller, Inc. In 

1952 Vorce became a 
space buyer. With J. 
Walter Thompson he 
moved into the area of 
time buying in 1955. 

PETEFS, JOYCE (Mrs. Alfred Fesel) — Emil Mogul Co., 
Inc.; accounts — Ronzoni, 
Pierce Proprietaries, Na- 
tional Shoes, Gold Medal 
Candy Corp. (Bonomo 
Turkish Taffy & Cocilana), 
Barricini Candy, Gem Oil, 
Berio Oil, Barney's & Can- 
adian Imp., Park & Tilford 
(Tintex); entered advertis- 
ing field 1950 in Sales 
Service Department, Katz 
Rep; 1952, Harry B.Cohen; 

1953 to A.B.C. for Net- 
work Sales Service; Jan. 
1955 to Mogul. 

ZAPPERT, PAUL, Gore, Smith, Greenland, Inc. Media 
Director; accounts — Sea- 
brook Farms Co.; Standard 
Triumph Motor Co. Inc. 
Barclay Manufacturing Co. 
Inc.; Sidney Blumenthal & 
Co.-Loma Loom, Shelton 
Looms; Carillon Importers 
Inc. -Grand Marnier, Bar- 
dinet Brandy; Emerson Ra- 
dio & Phonograph Corp.: 
Charles E. Hires Co. Root 
Beer; Melnor Industries, 
Inc.; Osrow Products, Inc. 
Milady Food Products; 
Sau Sea Foods. 

STEWART. WARREN H., broadcast media supervisor, 
McCann-Erickson, Inc.; ac- 
counts are Coca-Cola, Ly- 
sol, Pertussin, Savings & 
Loan, Nu-Soft, Esso Flit; 
B. 1923 Tamaqua, Pa.; 
B.A. Colgate U. ; started 
with Lennen & Newell 
1949 mail room, account- 
ing dept., esimator, buyer; 
moved to Grey Advertising 
1953 as buyer, then me- 
dia supervisor; joined 
McCann-Erickson 1956 in 
present capacity. Married, 
lives in Little Silver, N. J. 





231 



& $ ADVERTISING AGE 

■ « ■<<■«<•<<<<<<<< <<<< < <<< ■ < < « - < -<- < - 



ALLEN, POLLY, J. 



Walter Thompson Company; the 
accounts Miss Allen ser- 
vices are Pan American 
World Airways, Sylvania 
Electric Products, Inc.; 
she was born in 1930, 
New York, N. Y. ; A.S. En- 
dicott Junior College; 
Miss Allen entered agency 
field in 1950, as estima- 
tor with the J. Walter 
Thompson Company. She 
then became time buyer. 
Miss Allen presently lives 
in Manhattan. Hobbies in- 
clude theater, reading. 



RUTMAN, JOAN M., Grey Advertising Agency, Inc.; 
accounts— Greyhound Cor- 





poration, Greyhound Rent- 
A-Car, Dan River Mills, 
Lily Tulip; B. 1928, New 
York City; IVz years Ford- 
ham University; single; 
entered agency field in 
1948, media department, 
Biow Co.; Duane Jones 
1950 as assistant time 
buyer; N. W. Ayer 1952, 
time buyer; Grey Advertis- 
ing Agency 1955, media 
buyer. Miss Rutman lives 
in Forest Hills, L I. 



MORENA, JOHN M., McCann-Erickson Inc.; Broadcast 
Supervisor; accounts- 
Chesterfield and Oasis 
Cigarettes; B. 1929, 
Queens, New York; BBA, 
Manhattan College; M. 
Theresa O'Connell, 1952; 
children — Carolyn, Jean; 
entered agency field 1950 
in the mail dept. of Cun- 
ningham & Walsh Inc. and 
progressed in media from 
estimator to time buyer. 
He lives in Wantagh, L. I. 
Morena's hobbies are 
swimming and golf. 

GORE, PHILIP L., Tatham-Laird, Inc. Advtg.; accounts 
,__^ -General Mills (Kix, Muf- 

fin Mix, Sugar Jets, Sure- 
champ, Trix), Parker Pen, 
Swanson Products; B. 
1928, Chicago, III.; B.S., 
Journalism, U. of III. '49; 
Single; after graduation 
2 l A yrs. copywriter Spie- 
gels, Inc.; year asst. to 
ad mgr. Zenith Hearing 
Aids; then ran Sales Pro- 
motion Dept. Bell & How- 
ell; began Tatham-Laird 
Oct. '53 as account ser- 
vice manager. 









NCY TIME BUYERS $ $ 

<<<<<<<<■ < <<<<<< <<<<<< <<<< <<< ■ < ■ < ■ 

ENNIS, JOHN J., Bryan Houston, Inc., vice president 
and media director con- 
nected with all accounts. 
Ennis first entered the 
agency field in 1945 with 
Benton and Bowles adver- 
tising. He received his 
education at Columbia 
University, New York City, 
and during the course of 
his career served a stint 
with the United States Air 
Force. He later, then, 
started his association 
with Bryan Houston. Ennis 
lives on Long Island. 

HOLLINGSHEAD, THOMAS J., McCanr 
Broadcast Timebuyer— 
Westinghouse Electric 
Corp., Columbia Records, 
Hood Rubber, Div. B. F. 
Goodrich Co., Stegmaier 
Brewing Co., Look Maga- 
zine, John Hancock Life 
Insurance Co.; B. 1929, 
Jersey City, N. J. ; AB, Uni- 
versity of Missouri; M. 
Laura Bogert, 1953; chil- 
dren — Linda; entered 
agency field, 1950; to 
McCann-Erickson, Inc., as 
broadcast buyer, 1956. 








Inc.; ac- 




KELLY, THADDEUS S., McCann-Erickson 
counts — National Biscuit 
Company, Canadian Na- 
tional Railroad, Trans- 
Canada Airlines, Central 
Vermont Railroad, Barrett 
Division. Kelly was born 
in 1924 in New York City. 
He entered the advertis- 
ing agency field in 1940 
as a time buyer, leaving 
to join Cecil and Presbrey, 
Inc., as chief time buyer 
in 1948. Kelly joined 
McCann-Erickson in 1950. 
Lives in Beechhurst, L I. 



HARTIGAN, JOHN T. T MacManus, John and Adams, 
Inc.; accounts— Pontiac & 
Cadillac Motor Cars, Bron- 
son Reel; He was born in 
1931 in Detroit, Mich.; 
Received B.A. at Univer- 
sity of Michigan; entered 
agency field, 1954, media 
records dept.; then 1955 
became Radio and TV 
timebuyer. Hartigan lives 
in Bloomfield Hills, Mich. 
He lists his hobbies as 
baseball, golf, bowling. 
He is member of the De- 
troit Players. 




232 



& $ ADVERTISING AGENCY TIME BUYERS $ * 

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SIMMONS, PENELOPE A., Foote, Cone & Belding, 
Inc.; accounts: Lever 
Brothers Company (Impe- 
rial Margarine) & Clairol, 
Inc.; children — John, Pa- 
tricia Giardini and Joan 
Campbell; Miss Simmons 
entered agency field as 
secretary to radio direc- 
tor of Federal Advertising 
Agency, Inc., and worked 
up to time buyer; she 
then joined Foote, Cone 
& Belding, Inc., in 1952. 
Lives in Flushing, N. Y. 
A hobby— photography. 

SWICK, THOMAS F., McCann-Erickson, Inc.; accounts 
-Standard Oil Company 
(New Jersey), Esso Stand- 
ard Oil Company, Enjay 
Co., Gilbert & Barker Man- 
ufacturing Co., Penola Oil 
Co.; Born 1920, Brooklyn, 
N. Y. ; A.B. Dartmouth Col- 
lege; Amos Tuck School 
of Business Administra- 
tion. Entered agency field 
1950, all media buyer 
Campbell Ewald Agency; 
McCann-Erickson agency 
1952, time buyer. Now 
media group supervisor. 




MARSICH, JOHN P., 




assistant media director in 
charge of radio-TV time 
buying, Kudner Agency. 
Attended N. Y. U. B.S. 
business administration, 
1939. M. Gaye Reed, 
1954; no children. En- 
tered broadcasting via 
NBC in 1940, serving 
through 1949 with three- 
year hiatus in United 
States Navy. By 1949 he 
had advanced to super- 
visor of production costs 
on all NBC network shows. 
Joined Kudner in '49. 



RASMUSSEN, BERNARD 




G., Fuller & Smith & Ross, 
Inc., Advertising; accounts 

— Alcoa, Libbey Owens 
Ford Glass Company, Her- 
cules Powder Company, 
Plymouth Cordage, Com- 
mercial Solvents; B.S. 
Fordham U. ; married Mary 
Dooley in 1946; children 

— Paul, Catherine, John 
Steven & James; entered 
agency field 1945 as as- 
sistant buyer with Ruth- 
rauff & Ryan. Moved to 
Fuller & Smith & Ross in 
1952. 



ZUVER, DICK, Compton Advertising Inc.; accounts- 
Duz Soap, Cascade Deter- 
gent, El Producto Cigars; 
Zuver was born in 1931 
in Massillon, Ohio. He at- 
tended Trinity College and 
entered the agency field 
in 1954 in the merchandis- 
ing department of Young 
& Rubicam Advertising 
Agency. Later, in 1955, 
he joined Compton in the 
area of Media Detail, be- 
coming time buyer in De- 
cember of 1956. Zuver 
resides in Manhattan. 




Inc.; accounts— 




DIAMOND, LYNN, Emil Mogul Co 
Rayco Auto Seat & Covers 
& Lite Diet Bread; B. 
N. Y. C, B.S. Michigan 
State Normal College; en- 
tered agency field 1950 
with Cecil & Presbrey ex- 
ecutive secretary account 
service; joined Emil Mo- 
gul as executive assistant 
time buying dept, 1953. 
Promoted to assistant 
buyer in June and buyer 
in August, same year. 
Lives in midtown Man- 
hattan. 



PELLENZ, WILLIAM D., McCann-Erickson, Inc.; ac- 
counts he services are 
The Mennen Company, 
Chesebrough-Pond's Inc., 
the Nestle Company, Ow- 
ens-Corning Fiberglas 
Corp.; B. 1925, Syracuse, 
N. Y. ; Received B.S. Syra- 
cuse University 1949. Un- 
married; Pellenz entered 
the agency field at Mc- 
Cann-Erickson in 1951, 
media department and 
served as office manager, 
outdoor buyer, broadcast 
buyer, supervisor. 

MARSHALL, FRANK, J. Walter Thompson Company; 
accounts — Aluminum, 
Eastman Kodak, Shell, 
Francis I. DuPont, W. F. 
Young. B. 1924, Paterson, 
N. J. ; B.S. Holy Cross Col- 
lege; M. Lois Metcalfe 
1953; children — Kevin, 
Richard. Started agency 
work at J. Walter Thomp- 
son in 1951 as time buy- 
er. Lives in White Plains, 
N. Y., Hobbies — bridge, 
reading, television, house. 
Member of RTES. 





233 



(Continued on Page 236) 



Big-name advertisers like 



PHILCO 






eAUMEW 






iJ&fc 



(and smaller advertisers, too) are swinging to — and staying 
with - American Radio. Reason? These ABN exclusives: live 
personality selling all day, modern musical programming all 
day, flexibility of commercial minutes, product protection, 
and a cost structure that gives advertisers affordable fre- 
quency. Want your product to enjoy these advantages? Put 
it on American Radio. 



theJlW® 



OM63 IS AMERICAN 

BROADCASTING 
/ NETWORK 



« # ADVERTISING AGENCY TIME BUYERS & # 

<-<<<<<< <-<-<■<■<<< <<<<<<< {Continued from Page 233 ) •<•<-<-<-<-<-<-<-<-<-<-<-< < < < < < < <-<■ 



TABOLOFF, VERA, Foote, 



Cone & Belding, Chicago, 
Illinois, accounts — Kim- 
berly Clark, Kleenex, 
Kleenes Table Napkins, 
Kleenex Towels. Before 
1949 MissTaboloff worked 
as a layout artist for 
Sears. Then in 1949 she 
came with the Young and 
Rubicam agency where 
she worked in the capac- 
ity of time buyer. Her 
next career step was then 
to Foote, Cone and Beld- 
ing, Chicago, where she 
has served since 1956. 



BEAN, RICHARD S. f McCann-Erickson Inc., Assoc. 



Advertising, Inc.; ac- 






Media Director; Account, 
The Coca-Cola Company; 
B. 1915, Rockville Centre, 
N. Y.; M:. Ethel S. Jokum- 
sen, 1940; children, Karl, 
Richard, Ethellejudd Roy ; 
entered agency field, 1934 
mail room, Ruthrauff & 
Ryan, Inc.; joined Pedlar 
& Ryan, Inc. in 1947 as 
media director? then, in 
1953, to Grey Advertising 
as media director; and 
1956, to McCann-Erickson, 
Inc. 



FERRITER, MARY C, media director; Guild, Bascom 
& Bonfigli, Inc.; Accounts: 
Breast-O'-Chicken Tuna, 
Inc., Heidelberg Brewing 
Company; Max Factor Cos- 
metics; B. $., Boston Uni- 
versity; entered agency 
field, 1949, secretary 
then junior account ex- 
ecutive, Harold Cabot & 
Co., Inc., Boston. Moved 
to San Francisco — 1953, 
media director at Richard 
N. Meltzer Advtg.; 1955, 
media mgr., Botsford, 
Constantine & Gardner. 

SCHUBERT, GENEVIEVE, Compton Advertising, Inc.; 

accounts — Remington 

Rand Typewriters, Nehi 

Beverages; B. New York 

City; entered agency field 

in 1942 as secretary to 

Blackett, Sample & Hum- 

' WB mert Media Director; 

-^ JSP J° meci Badger, Browning 

& Hersey as asst. buyer 

in 1944; Ted Bates in 

1949 as time buyer, and 

Compton as time buyer in 

^ K /mm0^ 1951. Lives in Upper Man- 

\ / hattan with her family. 

Hobbies — skiing, skating. 










LAMKIN, ROBERT, Compton 
counts — Knickerbocker 
Beer, American Can, Ster- 
ling Beer; B. 1928, New 
York City; B.S., University 
of Virginia; M.B.A., Whar- 
ton School of Business; 
entered sales work in 
1950, Minnesota Mining 
& Manufacturing Co.; 
agency field in 1956, 
Compton Advertising, Inc. 
Lamkin lives in Manhat- 
tan. His hobbies are boats 
and sailing. He is a mem- 
ber of Sigma Nu. 

FROMHERZ, DOROTHY, Foote, Cone & Belding, Chi- 
cago, Illinois. The ac- 
counts Miss Fromherz ser- 
vices are the First Na- 
tional Bank of Chicago, 
S. C. Johnson Company— 
Car-Plate, Carnu, Raid, Off 
and Clear. She was assist- 
ant time buyer with J. 
Walter Thompson in 1937 
and free lance program 
writer, production and re- 
search, 1940. Copy ana- 
lyst with McCann-Erickson 
in 1946. Leo Burnett '49; 
FC & B, 195L 

SCANLAN, ELENORE A., Batten, Barton, Durstine and 
Osborne. The accounts 
Miss Scanlan services are 
the American Broadcast- 
ing Network, A. S. R. Prod- 
ucts, General Electric In- 
stitutional Advertising, 
General Electric Lamp De- 
partment and Electrolux. 
Miss Scanlan associated 
with the Batten, Barton, 
Durstine and Osborne ra- 
dio department in 1935 
and by 1943 had moved 
into the area of time 
transactions as a buyer. 

BARDACH, PETER M., Foote, Cone & Belding (New 
York); accounts — Lieb- 
mann Breweries (Rhein- 
gold Beer); special cam- 
paigns; B. 1929, Detroit, 
Mich.; BA Hobart College. 
Entered broadcasting field 
1947, WGVA, Geneva, New 
York (Announcer, Copy- 
writer, Promotion Man- 
ager); entered agency 
field 1952 - Dancer-Fitz- 
gerald-Sample (N.Y.) time- 
buyer; joined Foote, Cone 
& Belding 1954, broad- 
cast buyer, business mgr. 





236 



& $ ADVERTISING AGENCY TIME BUYERS efc * 

< ■ < <<< <<« <<<<<< < <-<-<-<-<■<<<<■<-<-«<<<<■<<<<<<<<-<<<■<<<<<<<<<<<<<<<< 




GARDINER, ANNA, Kudner Agency, Inc.; the Kudner 
accounts Miss Gardiner 
services are Buick, Gen- 
eral Motors Corporation 
Trucks, General Motors, 
General Telephones, and 
Fisher Body; prior to her 
association with the Kud- 
ner Agency in 1948, Miss 
Gardiner worked in the 
area of contracts with 
Donahue and Coe and 
Erwin Wasey (now Erwin 
Wasey, Ruthrauff and 
Ryan) agencies. In Dec. 
'48, joined Kudner. 

KERWIN, LUCY H., Kenyon & Eckhardt, Inc.; accounts 
— National Biscuit Com- 
pany, Pepsi-Cola, Capital 
Airlines, Coats & Clark. 
She took her Bachelor of 
Arts degree at St. John's 
University and her M.A. 
in the field of business 
education at Columbia 
University in New York 
City. She moved into the 
agency field when she 
associated with Kenyon & 
Eckhardt as a secretary. 
In 1947 she became a 
time buyer at K & E. 




DARGEL, GWENDOLYN, 




ftr 



Foote, Cone & Belding, Chi- 
cago; accounts — Dial 
Soap, Armour & Company; 
Good Seasons and Kool- 
Shake for Perkins Prod- 
ucts Division of General 
Foods; Kraft Foods Com- 
pany — Confections Divi- 
sion; A.B. Bradley U. and 
University of Illinois. Be- 
gan agency work with 
Lord & Thomas in ac- 
counting and research. 
Radio billing, estimating 
and production. Now ass't 
chief time buyer. 



TYLER, RICHARD F., Media Director, Administrative 
Head, Media Dept., Guild, 
Bascom & Bonfigli, Inc.; 
accounts — Skippy Peanut 
Butter, Nucoa Margarine, 
Breast-O'-Chicken Tuna, 
Max Factor cosmetics; B. 
1922, Renwick, Iowa; 
Northwestern University, 
Evanston, III.; 3 years 
Armed Forces 1942-45; M. 
Nancy Tedeschi, 1945; 
child— Mark; joined media 
dept. of McCann Erickson, 
Inc., in 1946. Joined GB 
& B in '55. 




BRANIGAN, RICHARD L.-McCann-Erickson, I 
counts — Esso Standard 
Oil Co. Branigan took his 
bachelor of arts degree 
at Colgate University in 
1954. He entered the ad- 
vertising agency field in 
1955 in the Research De- 
partment of Batten, Bar- 
ton, Durstine and Osborne. 
Branigan later then moved 
to J. Walter Thompson the 
succeeding year in the 
capacity of assistant time- 
buyer. Then to McCann- 
Erickson last year. 



nc.; ac- 




Advertising, Inc.; ac- 




MORRIS, WILLIAM, Compton 
counts — Comet Cleanser, 
Socony Mobil Oil Co., New 
York Life Insurance; B. 
1933, White Plains, New 
York, B.S., Boston Uni- 
versity; attended Colum- 
bia University; M. Jean- 
Ann Rappe, 1955; children 
—William Grant, Douglas 
Stewart; entered agency 
field, 1956, in Media De- 
tail, Compton Advertising, 
Inc. Lives in Greenwich, 
Conn. Hobbies — photog- 
raphy, reading, swimming. 



SCHOENFELD, JAY B., time buyer, McCann-Erickson 
Inc. Accounts— Pertussin, 
Lehn & Fink, Esso Stand- 
ard Oil Co. (FLIT), Corn 
Products (NU SOFT). En- 
tered agency field in 1949 
in the Ted Bates & Co. 
mail room. Joined Mc- 
Cann-Erickson in 1952 as 
Media Asst. and later be- 
came Asst. Space Buyer. 
Served with the U. S. 
Army and Air Force 1953- 
1955. Named time buyer 
at McCann-Erickson Inc. 
in 1956. 

MARTINEZ, HOPE, Batten, Barton, Durstine & Os- 
borne, Inc.; accounts — 
Lucky Strike and Hit Pa- 
rade Cigarettes. Miss Mar- 
tinez was born in 1920 in 
Madrid, Spain. She mar- 
ried John Anzolin in 1946, 
and the couple have one 
child, Claudia. Miss Mar- 
tinez entered the agency 
field in 1945 with the ac- 
counting department of 
BBDO, later media de- 
partment in 1946, then 
became assistant buyer 
and later buyer. 





237 



# # ADVERTISING AGENCY TIME BUYERS # # 

<-<■< < < < <-<■< <<<<<<<<<<<<<<<<<<<< <■<■<■<■<■< <<<<«<<<<< < ■ < <<<<<<<<<< <■<■ 



PODESTER, JANE M., 





McCann-Erickson, Inc. Her 
accounts are National Bis- 
cuit Company, Donahue 
Sales Corp., Durene Asso- 
ciation of America; Born 
New York, N. Y., B.A. 
St. Joseph's College for 
Women, Brooklyn; entered 
agency field Research 
Lepartment, Benton & 
Bowles; Thwing-Altman — 
1950 time buyer; joined 
McCann-Erickson as esti- 
mator 1952; then became 
time buyer. Miss Podester 
lives in Manhasset, N. Y. 



WHALEN, ELAINE L, Emil Mogul; accounts-Revlon, 
buyer and supervisor on 
other agency accounts. 
She was born 1928 in 
New York City. M. Jay 
Whaley 1955; children - 
Pamela; entered agency 
field in 1950 as a TV re- 
search analyst with the 
Eiow Company. She then 
moved to Cunningham and 
Walsh from 1951 to 1953 
ls an estimator; joined 
Mogul in 1953 as time 
buyer; became chief time 
buyer in 1956. 

ABBADUSKA, BERN ANN, media director and time 
buyer at Richard N. Melt- 
zer Adv., Inc., San Fran- 
cisco. Attended Stanford 
University, B.S. 1955. 
Single. Entered agency 
field at Los Angeles office 
of Meltzer in 1956. 
Worked as assistant in 
media and production. 
Transferred to San Fran- 
cIscd office to work as 
traffic manager in 1957. 
Moved into media depart- 
ment as assistant to the 
director. 

DWYER, MARY J., Kenyon & Eckhardt, Inc.; The 
accounts she services 
are Lever Brothers (Spry- 
Liquid Spry & Praise), 
Equitable Life Assurance 
Society, Glass Container 
Manufacturer's Institute; 
Miss Dwyer was born in 
New York City; she at- 
tended Hunter College; 
joined Pedlar & Ryan as 
estimator, promoted to 
time buyer. Later Miss 
Dwyer joined Kenyon & 
Eckhardt as time buyer. 
Sie lives in New York. 







HART, RITA, Foote, Cone & Belding, Chicago. The 
accounts Miss Hart ser- 
vices are the Chicago 
Tribune, spot buying for 
Good Seasons and Kool- 
Shake, Perkins Products 
Division of General Foods, 
competitives. Miss Hart 
was with tsquire Maga- 
zine in 1944. In 1950 she 
came with Foote, Cone & 
Belding, Chicago. At the 
agency she started as an 
estimator. She worked in 
ccmpetitives, then asst 
time buyer & time buyer. 

BURBECK, JOSEPH, Compton Advertising, Inc.; ac- 
counts - Duncan Hines 
Cake Mixes, Big Top Pea- 
nut Butter; He was born 
1931, Bayshore, Long 
Island; Received B.S., 
from Dartmouth College; 
entered agency field, 
1955, in Media Detail at 
Comptcn. Burbeck lives 
in Bethpage State Park. 
His hobbies are sailing, 
skiing, and golf. He is a 
member of Delta Tau 
Delta Social Fraternity, 
Dartmouth Club of N. Y. 

PARDOLL, ARTHUR S., Foote, Cone & Belding; group 
media director — Clairol, 
Edsel Dealers Advertising 
Association, Eastern Re- 
gion, Lever Brothers, Im- 
perial Margarine, Pepso- 
dent Paste, Antiseptic, 
brushes, Spreez, Norwich 
Pharmacal, Savarin. Born 
1913, New Haven, Conn.; 
B.A. Yale University. M. 
Mary Kikoin, 1947; chil- 
dren, Bruce, Martha, 
Brian; entered agency 
field 1937, messenger, 
Young & Rubxam, Inc. 




DEKKER, WILLIAM C, McCann-Erickson, Inc. 
Pres., Dir. of Media, Home 
Office — all accounts; B. 
1909 Saulte St. Marie, 
Mich.; B.A. University of 
New Hampshire; M. Mary 
McLane Dekker 1935; 
children-Diane, William, 
Thomas; entered adver- 
tising field 1934 Procter 
& Gamble; entered agency 
field 1941 at Ted Bates; 
joined McCann-Erickson 
1943 as Dir. of Radio 
Time Buying; lives in 
Darien Conn. 



Vice- 




238 



# # ADVERTISING AGENCY TIME BUYERS # ^ 

■ <-<-<-<-<-<■<•«-<■<■<■<■«■<■<■«■<■<■« <<<<<<< <-<<<< < < < <■<«■«-<•<-< <<<<<<< «■<-<« 



FLERI, EDWARD C, JR. 




HARRIS, 




Batten, Barton, Durstine & 
Osborn, Inc.; accounts — 
F. & M. Schaefer Brewing 
Co., Campbell Soup, Bris- 
tol-Myers, International 
Salt, Pfeiffer Foods, De 
Soto Automobiles, Sheaf- 
fer Pen; B. 1925, Brook- 
lyn, N. Y. ; B.S. Hofstra 
College, L. I.; children - 
Edward, Pamela; entered 
agency field, 1949, Ben- 
ton & Bowles media anal- 
ysis; joined Batten, Bar- 
ton, Durstine & Osborn, 
1953 as ass't time buyer. 

PEG (WINIFRED T.), Media Director Guild, 
Bascom & Bonfigli, Inc.; 
accounts-Ralston Purina 
Company, Mother's Cakes 
& Cookies, Mary Ellen's 
Jams & Jellies, Harry and 
David; B. Jersey City, N.J.; 
Academy Mt. St. Vincent, 
Riverdale, New York; un- 
married; entered agency 
field 1948-Botsford, Con- 
stantine & Gardner, San 
Francisco, media buyer; 
joined Guild, Bascom & 
Bonfigli, Inc. February 
1952 as media buyer. 



HAY, GRAHAM, Compton Advertising, Inc.; accounts 
—Canada; Crisco Shorten- 
ing; B. 1926, Richmond 
Hill, New York; B.A.& B.J, 
University of Missouri; M. 
Norma Ericksen; entered 
agency field, 1950, re- 
search dept., Biow Com- 
pany; joined Compton as 
asst. buyer in 1952; be- 
came time buyer in 1953. 
He lives in Flemington, 
New Jersey. Hobbies — 
golf, tennis, classical mu- 
sic. Graham is a member 
Alpha Tau Omega. 

CHAMBERS, LUCILLE P., Foote, Cone & Belding, 
Chicago. Miss Chambers 
was associated with the 
national advertising de- 
partment of the Chicago 
Sun-Times prior to 1948. 
In 1956 she moved to 
McCann-Erickson, Chicago, 
in the area of general 
media time buying. Miss 
Chambers next moved to 
Dancer, Fitzgerald, Sam- 
ple, Chicago, again as 
time buyer, in 1957. Later 
last year, then, she moved 
to Foote, Cone & Belding. 



Cone & Belding, 






LEMPER, GENEVIEVE M., Foote 
Chicago; manager of time 
buying section, supervises 
all accounts. Direct ac- 
count responsibility for 
Edsel Division of Ford Mo- 
tor Company, Hallmark 
Cards, Inc. and Minneapo- 
lis-Honeywell Regulator 
Company. A.B, Indiana 
University. Agency career 
began with Lord & 
Thomas. Handled all radio 
estimating and billing. 
She has been chief time 
buyer since '48. 

CONWAY, VIRGINIA M., McCann-Erickson Advertis- 
ing; accounts— Liggett & 
Myers Tobacco Company, 
The Nestle Company, Inc., 
Born 1929 New York City; 
Assisium Business School; 
Single; Entered agency 
field, 1947, Mail Girl Ted 
Bates & Co, 1951; Broad- 
cast Estimator Kenyon & 
Eckhardt, 1953 Broadcast 
Estimator Bryan Houston, 
Inc. Joined McCann-Erick- 
son as Estimator 1955; 
Became Time Buyer. Miss 
Conway lives in N. Y. C. 




BACKUS, MILDRED FULTON, 

account — Bulova Watch; 
B. 1922, Stamford, Conn.; 
M. George G. Backus, 
1956; entered broadcast- 
ing 1945 as secretary 
with Free & Peters; moved 
to The Biow Co. in 1947 
as time buyer for Bulova 
Watch; joined McCann- 
Erickson, 1955, as broad- 
cast supervisor when Bul- 
ova Watch moved to that 
agency. Lives in Stam- 
ford, Conn. Hobbies — 
portrait painting. 

WALLOWER, THEODORE, P, 

and Ford, du Pont, Zerex- 
Zerone, United Fruit; B. 
Webb City, Mo, attended 
the University of Missouri 
and Washington Univer- 
sity. Wallower's early 
background included a 
stint in the accounting 
and time-buying depart- 
ments of Bermingham, 
Castleman & Pierce. He 
later moved into the time 
buying department of 
Morey, Humm and John- 
stone. Lives in Newton, N.J. 



McCann-Erickson, Inc. 




BBDO.; accounts-Penick 




239 



ft ft ADVERTISING AGE 

< ■ < ■ <<< ■ < ■ < ■< < < < < < ■<-<■ <<<<<<- < -<<<<<<<■< 



CRANDALL JOHN B. 



f^^K 




Associate Media Director— 
McCann-Erickson, Inc. — 
accounts — Chesebrough- 
Pond's Inc., The Mennen 
Company, National Cash 
Register, The Nestle Com- 
pany, Owens-Corning Fi- 
berglas, Liggett & Myers 
(Chesterfield and Oasis), 
Schenley Industries, Inc., 
United States Potash Co., 
Victauiic Company. 1935, 
B & B ; 1941, Kudner; 
1946, Sherman & Mar- 
quette,- 1954 to Mc-E. 



FLINN, NINA M., Fuller & Smith & Ross Inc 
tising; accounts 




Adver- 
- Ster- 
ling Silversmiths Guild of 
America, & C Potato 
Sticks, Sherwin Williams, 
Aluminum Cooking Uten- 
sil Co., Lowenbrau Beer, 
Edison Electric Institute, 
Fuller Brush Co.; entered 
agency field in 1949 as a 
secretary at Duane Jones. 
Joined Scheideler, Beck 
& Werner in 1951 as a 
timebuyer, and in 1954, 
Doyle Dane Bernbach; 
joined FS & R in 1957. 



MULLIGAN, BERTRAND F., Compton Advertising, Inc.; 
head time buyer on all 
Compton Accounts. Mulli- 
gan was born in Staten 
Island, New York. He at- 
tended the University of 
Miami and married Thelda 
Cordani in 1955. Mulligan 
entered the advertising 
agency field in 1953 in 
media detail at Compton, 
shortly thereafter becom- 
ing assistant buyer. He 
became buyer in 1954 and 
was promoted to head 
buyer in 1957. 

HALPERN, HENRY, vice president in charge of media 
and research, MacManus, 
John & Adams, Inc. The 
broadcast accounts with 
the New York office that 
Halpern serves are Nox- 
zema Shaving Cream, 
Good Humour, Medaglia 
D'Oro Coffee, Thomas 
Bread Products, White 
Rock Beverages. Halpern 
received his Bachelor of 
Science degree from Co- 
lumbia University, New 
York City. He is married. 
Resides in Princeton, N.J. 







NCY TIME BUYERS ft ft 

«<< «■<- < < <<<<< < -<<<<<<■<•< <<< <<<■ < • 

WILSON, EDWIN F., McCann-Erickson, Inc., Vice 
President and Associate 
Media Director. Accounts: 
Atlas Supply Company, 
Barrett Division, Cana- 
dian National Railroad, 
Durene Association, Na- 
tional Biscuit Company, 
Talon, Inc. and Trans Can- 
ada Airlines. Joined the 
Media Department ofA.W. 
Erickson Company in 
1920. Media Director of 
McCann-Erickson, Inc.: 
1930 to 1945. Assoc, 
media dir. since '52. 

CLARK, PAUL E. f Foote, Cone & Belding, Inc.: ac- 
counts - TWA, General 
Foods, Thylox Division of 
Shulton Inc., the Watch- 
makers of Switzerland. 
Clark entered the agency 
field in 1953 in the Mc- 
Cann-Erickson training 
program. The following 
year he was promoted to 
the position of assistant 
timebuyer. Clark associ- 
ated with Foote, Cone & 
Belding in 1956 as a 
timebuyer. He lists among 
his favorite hobbies golf. 

LIDDEL, ROBERT, Compton Advertising, Inc.; ac- 
counts-Blue Dot Duz De- 
tergent, Drene Shampoo, 
Chase & Sanborn Coffee, 
Chase & Sanborn Instant 
Coffee; B. 1929, Washing- 
ton, D. C; B.A., University 
of Virginia; M. Virginia 
Sheaff, 1952; child-Rob- 
ert Lee, Jr.; entered 
agency field, 1952 Media 
Detail at Compton. Liddel 
lives in Riverside, Conn. 
His hobbies are sport 
cars, swimming, and sail- 
ing. 





STENSON, HELEN C 

Francisco, accounts 
waiian Pineapple Co., Ltd., 
Southern Pacific Com- 
pany, CVA Company (Roma 
Wine, Cresta Blanca 
Wine), Rolley, Inc. (Sea & 
Ski), Wilson & Geo. Meyer 
& Company; B. 1915, San 
Francisco, Calif. Cogswell 
College; entered agency 
field 1943, secretary man- 
ager Ruthrauff & Ryan; 
became time buyer 1945. 
Joined Foote, Cone & 
Belding 1949. 



Foote, Cone & Belding, San 
Ha- 




240 



# $ ADVERTISING AGENCY TIME BUYERS $ & 

< ■ < < <<<<< ■< «■<■<■ < ■ < ■< <<■<-<-<-<-<-<- < -<-<-« <<<<<<<<< <■<■<-<-<-<-<-<- « ■ < ■ « « ■ < ■ « ■ < ■ < - < - < • 



HUDACK, JOS. J., Warwick & Legler, Inc., Senior 
Time Buyer— all accounts; 
■ . B. 1911, Shenandoah, 

jr "\ Penna.; Albright College & 

St. John Univ.; M. Kather- 
ine Donlan; 1930— Frank- 
lin Simon, Mdse. Buyer; 
1934-Chief IBM section 
and Budget officer U. S. 
Gov'ts. HOLC; 1943 — 
joined ABC network, or- 
ganized original Billing 
Dept, then TV network 
budget supervisor & lia- 
ison between sales and 
finance depts. 




BUSHWAY, WILLIAM A. 




DAVIDSON, JOHN M. 




CAMPBELL 




MacManus, John, and Ad- 
ams, Inc., Accounts; Dow 
Chemical Co., and Minne- 
sota Mining and Manufac- 
turing; B. 1926, Detroit, 
Michigan; Entered agency 
field 1942, office service 
Campbell-Ewald Co.; en- 
tered Armed Services 
1945-46; 1947-Campbell- 
Ewald Co. Media Depart- 
ment; radio, television, 
outdoor advertising buyer, 
screen adv. 1952, joined 
MacManus, John and Ad- 
ams, Inc. 

Gardner Advertising. Time- 
buyer. Davidson was born 
in 1929 in Berkeley, Calif. 
He took his Bachelor of 
Arts degree at the Uni- 
versity of California. From 
1955-1956 Davidson 
worked as a field service 
representative with the 
National Outdoor Adver- 
tising Bureau. His next 
move was to join Gardner 
as an assistant group su- 
pervisor in January of 
last year. Early this year 
he became a timebuyer. 



C. N., MacManus, John & Adams, Inc.; 
head timebuyer — Detroit 
Office. Accounts— Pontiac 
Motor Div., Cadillac Mo- 
tor Car Div., Dow Chemi- 
cal Co., Minnesota Mining 
& Mfg. Co., S.S. Kresge 
Co. B. 1928 Detroit, U. 
of Mich. 1950 Pres. Beta 
Theta Pi; Married Joanne 
Hartwick 1956; Children 



— Michael, Donald. En- 
tered Agency field 1950, 
Campbell Ewald Co. as 
Outdoor Field Rep and 
later as time buyer. 







FRICKE, WILLIAM A., Associate Media Director, Mc- 
Cann-Erickson, Inc.; As- 
counts — Westinghouse 
Electric Corp., Bulova 
Watch Co., Columbia Rec- 
ords, Look Magazine, B. F. 
Goodrich Footyear and 
Flooring Divisions, John 
Hancock Mutual Life In- 
surance Co., Stegmaier 
Brewing Co.; B. Brooklyn, 
N. Y. ; E. Colgate Univer- 
sity; entered advertising 
field in 1927 as field man 
National Outdoor Adver- 
tising Bureau. 

BOULWARE, ROBERT H., Bryan Houston, Inc.; ac- 
counts: Ajax Cleanser, 
Cashmere Bouquet Soap, 
Cashmere Bouquet Toilet- 
ries, Simplicity Patterns, 
DeWitt's Pills. Boulware 
obtained his BSC from 
Ohio University. He later 
joined the media depart- 
ment of Proctor and Gam- 
ble in 1937. Later in his 
career he served as pro- 
gram manager of WSAI 
Radio, Cincinnati, and 
WLW-T. Joined Bryan 
Houston in 1956. 

SANNO, ALFRED R., McCann-Erickson, Inc. Media 
Group Supervisor; ac- 
counts — Chesterfield and 
Oasis; B. 1925, Brooklyn, 
N. Y.; B.A. Dartmouth Col- 
lege '46; M. Linda Cicca- 
relli, 1951; children - 
Laura. R. H. Macy's N. Y. 
executive training and 
Buyer 1946-48; entered 
agency field, 1948 — out- 
door and print media 
buyer 1948-51 Young & 
Rubicam: print buyer B. 
B.D.O. 1951-1953; joined 
McCann-Erickson 1953. 

GEORGI, CARL, JR.— Campbell-Ewald Company, De- 
troit, vice president, di- 
rector of media; accounts: 
Chevrolet Motor Division, 
United Motors Service Di- 
vision, Goebel Brewing 
Company, Firestone Tire 
and Rubber Company, Na- 
tional Bank of Detroit, De- 
troit Edison, GMAC, Hertz 
Corporation. B. 1900, mar- 
ried with two daughters, 
attended University of De- 
troit. Lives in Grosse 
Pointe Farms, Mich. 





241 



$ * ADVERTISING AGENCY TIME BUYERS # # 

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MacDONALD, ROD, V. P. in charge of Media Dept. 
and Media Director, Guild, 
Bascom & Bonfigli, Inc. 
Advertising, San Fran- 
cisco; accounts — Ralston 
Cereals & Ry-Krisp, Hei- 
delberg Brewing; B. 1917, 
San Francisco, Calif.; B.S., 
Univ. of Calif.; entered 
agency field, 1941, then 
Columbia Steel Division 
of U. S. Steel production 
planning, auditing, office 
management, Botsford, 
Constantine & Gardner, 
Biow, FC&B, then GB&B. 

GREALISH, EUGENE J., Bryan Houston, Inc.; accounts 
-Ajax Cleaner, Cashmere 
Bouquet Soap, Simplicity 
Patterns, DeWitt's Pills. 
Grealish received his 
Bachelor of Arts degree 
at Queens College, N. Y. 
He entered the broadcast- 
ing field in 1954 with the 
National Broadcasting 
Company in the area of 
sales development. After 
further experience as an 
assistant production man- 
ager Grealish joined Bryan 
Houston last year. 




PETTICSC, BEN, 




Product Services Advertising; ac- 
counts — Bymart Tintair, 
Continental Wax, Roto- 
Broil. Pettick was born in 
1916 at Brooklyn, N. Y. 
He is married with three 
children: Norah, Donna 
and Barbara. He entered 
the advertising agency 
field in 1954 with the 
research department of 
Product Services. Later 
he moved into the area 
of time buying with the 
firm. Presently lives in 
Fresh Meadows, L. I., N.Y. 



GOLDIS, SEYMOUR. McCann-Erickson, Inc., Broad- 
cast Supervisor — Esso 
Standard Oil Co. Born: 
1928, Bronx, N.Y. Military 
Service Army 1946-1948- 
Japan. B.S. N. Y. Univer- 
sity 1951; entered adver- 
tising 1951, print produc- 
tion assistant, National 
Screen Service Corp.; en- 
tered agency field, 1952, 
accounting and research 
departments, Lennen & 
Newell; joined J. Walter 
Thompson, '54; joined 
McCann-Erickson in 1956. 





SCANLAN, MARJORIE C, Kudner Agency, Inc.; the 
accounts Miss Scanlan 
services are Frigidaire 
Division, Buick Motor Di- 
vision, and the Goodyear 
Tire & Rubber Company. 
She associated with the 
Kudner agency originally 
in 1944 in the accounting 
department. She entered 
the Radio and Television 
Department of the agency 
in 1948. Miss Scanlan 
lists her residence as 
New York City. She re- 
ports favorite hobby is TV. 

SUREN, STEPHEN M., Sullivan, Stauffer, Colwell & 
Bayles, Inc. accounts-Ar- 
rid, S & H Green Stamps, 
"Junket" Brand Foods, 
Smith Bros. Cough Drops 
(Canada) B.J. University of 
Illinois; also courses at 
University of Kentucky, 
New York University and 
Columbia. M. Clara Szau- 
ter, 1949; daughter Bar- 
bara Ann; entered agency 
field, 1947, media depart- 
ment S.S. C. & B., Inc., 
was head estimator be- 
fore becoming time buyer. 




JR., Batten, Barton, 




HUMAN, D. TROWBRIDGE, 

Durstine & Osborn; ac- 
counts-Du Pont, Califor- 
fornia Oil, Continental 
Can, General Baking, Na- 
tional Cranberry, New 
York Telephone, Air 
France, U. S. Steel; B. 
1927, New York City; B.A. 
Yale U. ; M.Claudia Wright, 
1954; children -Claudia; 
entered agency field, 
1950, Research then Me- 
dia Departments, J.Walter 
Thompson. Lives in Dar- 
ien, Conn. 



STEVENS, RICHARD A., Bryan Houston, Inc.; Ste- 
vens is presently serving 
as manager of the media 
department and also in 
the capacity of buyer for 
Newsweek Magazine, 
Heublein and J. P. Stevens 
Co., Inc. He received his 
education at Tulane Uni- 
versity, New Orleans, Lou- 
isiana. Stevens entered 
the agency field in 1925 
following the completion 
of his education. He pres- 
ently lists his residence 
as Long Island, New York. 




242 



& # ADVERTISING AGENCY TIME BUYERS # * 

■ < ■ < < < < < < <- < - < ■ < ■ < ■ < ■ < -< <<<<<< <■<■<■<■<< <<<<<<<<<<<<<<<<<<<<< <-<-<- < < ■ < < < ■ « < ■ < 



HUGHES, JOHN T., Warwick & Legler, Inc., Time 
Buyer; B. 1928, Astoria, 
N. Y. ; B.B.A. 1949, Man- 
hattan College; M. Anne 
O'Callaghan, 1952; chil- 
dren-Daniel and John; 
After two-year service 
U. S. Army, joined Kelly- 
Nason, 1952 in charge of 
Production Billing; 1953 
Cunningham & Walsh as 
Time Buyer on food and 
travel accounts; 1956, 
Warwick & Legler, Inc.; 
Lives in Flushing, N. Y. ; 
Hobbies — basketball. 




WILLARD, CHARLES, B. 




, McCann-Erickson, Inc., 
broadcast buyer; accounts 
-The Mennen Co., Chese- 
brough-Pond's, Inc. Wil- 
lard was born in 1929 in 
Chicago, Illinois. He re- 
ceived his Bachelor of 
Science degree from 
Northwestern University 
in Evanston, III.; and en- 
tered the agency field 
with McCann-Erickson, 
Inc. in 1954. He originally 
associated with the me- 
dia department becoming 
broadcast buyer in 1955. 



McAULAY, PEG A., J. Walter Thompson Co., N. Y. 
Accounts — Chesebrough- 
Pond's, Inc. and The Men- 
tholatum Co. - B. 1932, 
New York City; Attended 
evening division N.Y.U., 
1950-1955; Married Ste- 
phen Fred Byrd, attorney 
1955 - Entered agency 
field, 1951, Media re- 
search, Compton Advertis- 
ing Agency-, 1954 Time 
estimator, Dancer-Fitz- 
gerald-Sample, Inc.; 1954, 
Time Buyer, J. Walter 
Thompson Co. 

BUTNER, LAWRENCE, Albert Frank-Guenther Law, 
Inc.; accounts — Buitoni 
Foods Corp., Kiplinger 
Changing Times Magazine 
Home Insurance Co. 
Bache & Co., Harris-Up 
ham, Prentice-Hall; B 
1931, Brooklyn, N. Y. 
B.B.A., C.C.N.Y. (Eve); M 
Eleanor Schwartz, 1954 
entered agency field 
1945, accounting dept. 
Katz Agency, Inc.; Maxon 
Inc., 1954, Asst. Time 
Buyer; joined present 
agency, 1956. 





RIEMENSCHNEIOER, Robert R 

Co.; chief time buyer on 
all accounts; B. 1928 Chi- 
cago, Illinois; B.S. North- 
western U. ; M. Polly Cay- 
lor 1950; children -Bob, 
Dick, Anne ; entered 
agency field 1950 copy- 
writer Schwimmer & Scott 
Inc.; assistant account 
executive 1951; account 
executive 1953, media di- 
rector 1954; North Adver- 
tising, Inc.— media group 
supervisor, 1956: Gardner 
Advertising, 1957. 



Gardner Advertising 




Walter Thompson Corn- 




Advertising Company; 



SCOTT, SAMUEL S., JR., J. 

pany ; accounts - Lever 
Bros. Scott was born in 
1925 at Scarsdale, New 
York. He obtained his 
Bachelor of Arts Degree 
at Princeton University 
and married Deborah Flagg 
in 1951. The couple have 
three children - Samuel, 
Steven and Suzette. Scott 
entered the advertising 
agency field in 1956. He 
lives in New Canaan, 
Conn. His hobbies he lists 
as skiing and boating. 

HOWARD, MARY G., Gardner 
network buyer for Pet 
Milk, Ralston Purina, 
Monsanto Chemical Co., 
Grove Laboratories; Miss 
Howard was born in Chi- 
cago in 1928. She orig- 
inally entered the adver- 
tising agency field as a 
secretary. Her first step 
up career-wise was to the 
post of outdoor space 
buyer; later she became 
estimator and finally 
timebuyer. Miss Howard 
lives in Kirkwood, Mo. 



NEUGEBAUER, RALPH J., Gardner Advertising Com- 
pany. Timebuyer. Neuge- 
bauer was born in St. 
Louis, Mo., in 1928. He 
took his Bachelor of Arts 
degree at the University 
of Missouri. Neugebauer 
joined the Gardner Ad- 
vertising Company in 
1956, working as assist- 
ant media group super- 
visor. Early this year he 
moved to the position of 
timebuyer. Neugebauer 
lives presently in St. 
Louis, Missouri. 





243 



# %: ADVERTISING AGENCY TIME BUYERS & % 

<-<.< <<<<<<<<<<< < ■«<<<<< <■<< < « <-<-<-<-<-<■<■<« <<<<<< <<■<■<-<-<-<-<■«■ < ■ < ■ < ■<■ < ■ < ■ 





TENDRICH, MAX, executive vice president Weiss & 
Geller, Inc.; B. 1917 New 
York, NY; BBA City Col- 
lege; M. Mary, 1945; Chil- 
dren—Robert, Joanne. 
Tendrich entered adver- 
tising in 1942 in charge 
of Accounting Department 
Weiss & Geller. He en- 
tered service 1953, was 
discharged as Master Ser- 
geant. Returned to Weiss 
& Geller as space buyer. 
Tendrich became vice 
president in charge of 
media 1954, Exec VP, '57. 

FLANAGAN, JOHN J., Vice President & Associate 
Media Director- McCann- 
Erickson, Inc. Accounts- 
Avis Rent-A-Car, American 
Rayon Institute, Corn 
Products Sales Co. (Nu- 
Soft), Esso Standard Oil 
Co., Dorothy Gray cosmet- 
ics, Lehn & Fink Products, 
...A Savings & Loan Founda- 

tion, Pertussin, Tampax, 

Wk < ~^16f Vickers-Armstrong, Ltd. B. 

1905, New York, N. Y.; 

iAW entered agency field 1928, 

joined McCann-Erickson 

iiam»vrm..... a$ ^ Qr 1936. 

PRIGOZY, RUTH M., MacManus, John & Adams, Inc. 
Advertising; accounts— 
, - ' Medaglia D'Oro Coffee,, 

S. B. Thomas, Inc. bread 
and muffins, Chas. Pfizer 
& Co. — Chemical Sales 
flj Division, Virginia Dare 

1 Wines, White Rock Spar- 

jlv I kling Beverages, Dow 
H Chemical Company — Zef- 
ran. B.A. Brooklyn Col- 
li lege, Married. Entered 
agency field 1952-D'Arcy 
Advertising Company. 
Biow Co. 1954; joined 
MJ&A in 1957. 

SCHINZING, PAT, Gardner Advertising Company. 
Miss Schinzing was born 
in 1929. She entered the 
advertising agency field 
originally in 1947. Until 
1951 she worked first as 
a secretary, then moved 
to the position of esti- 
mator. Miss Schinzing 
next became outdoor 
buyer. Then she was pro- 
moted to the capacity of 
assistant media group su- 
pervisor and buyer of all 
media. Last year moved 
to her present job. 






SMITH, NANCY W., J. Walter Thompson Company. 
The accounts Miss Smith 
services are Chesebrough- 
Ponds, Brillo Manufactur- 
ing, The Mentholatum 
Company, Atlantis Sales 
Corp., Johns-Manville; B. 
1930, Montclair, N.J.; en- 
tered agency field, 1950, 
secretary, assistant time 
buyer, now supervising 
time buyer. Miss Smith 
lives in New York and 
Greenwich, Conn. Her 
hobbies are dancing, ski- 
ing and books. 

GOULD, DORIS, Product Services, Inc.; accounts- 
Ten Day Press On, Tuck 
Tape, Continental Wax. 
She was born in New 
York City and received 
her Bachelor of Science 
degree from New York 
University in 1951. En- 
tered the advertising field 
on the copy desk of J. D. 
Tarcher in 1946. Joined 
Cecil and Presbrey on 
merger. Then C. J. La- 
Roche as chief timebuyer. 
Came with Product Ser- 
vices last year. 

JOHNSON, HUGH H., director of media, Kudner 
Agency, Inc.; Johnson, 
earlier in his career, 
served with the adver- 
tising department of the 
Reo Motor Division. Later 
he became advertising 
manager of the Buick 
Motor Division and final- 
ly advertising manager of 
the Bell Aircraft Corpora- 
tion. Johnson associated 
with Kudner in 1944 as 
assistant director of me- 
dia. In 1954 made direc- 
tor of media. 

TASHJIAN, EDWARD, Emil Mogul Company, Inc.; 
accounts — Esquire Shoe 
Polishes, Park & Tilford 
Tintex, Revlon. He was 
born in 1930 in Brooklyn, 
N. Y. He received his edu- 
cation at New York Uni- 
versity. M. Louise Ayva- 
zian, 1954; child Andrea? * ** 
entered advertising hi 

agency field 1950, pro- 
duction department, Emil 
Mogul Co., subsequently 
in estimating, media re- 
search, timebuying, ass't 
to Radio-TV dir. 








244 



$ $ ADVERTISING AGENCY TIME BUYERS # # 

<■<■<■<■<<■<■<■<■<■<■«■ «-<■ «■<■ < - < - < - < - < -<-<■<-<-<■<■<■<■< <<<<<«■<<< «■<■<-<- < <<<<<<< < ■<- < -<• 



DUNIER, LESLIE L 




I 1 






vice-president and director 
radio-television depart- 
ment, Emil Mogul Co., 
Inc., advertising agency. 
B. 1924, N.Y.C. Attended 
De Witt Clinton H.S., 
N.Y.C, 1939. Received 
B.S. from New York Uni- 
versity, 1946. M. Norma 
Rich, 1955. Entered adver- 
tising Reiss Advertising, 
1945-6. Account executive 
with vSterling Advertising, 
1946-7, then to Moskin 
Stores 1947-51. President 
L L. Dunier, 1951-3. 




FLANAGAN, THOMAS F., Grey Advertising, Inc.; Ac- 
counts— Mennen Com- 
pany, General Electric, 
National Broadcasting 
Company, Firestone Indus- 
trial Products, Easy Gla- 
mur, French Government 
Tourist Office, Gruen 
Watch Company; B. 1920, 
New York; New York Uni- 
versity; M. Marjorie Tock, 
1941; entered agency 
field 1946; ass't. buyer 
and buyer, Peck Advertis- 
ing Agency, 1946. Joined 
Grey 1952. 

ZIPPRICH, ANDREW C, Grey Advertising Agency 
Inc.; accounts— Chock Full 
0' Nuts, Chunky Choco- 
late, Firestone Industrial 
Products Co., French Gov- 
ernment Tourist Office, 
Glamur Products Inc., 
Gruen, General Electric- 
Flashbulb Division, Magee 
Carpets, Mennen Com- 
pany, National Broadcast- 
ing Company — Necchi- 
Elna, RCA Victor Records; 
B.B.A. Manhattan College; 
single; entered agency 
field, 1947. 

BARRY, AILEEN M., Grey Advertising Agency, Inc.; 
accounts— Proctor & Gam- 
ble, Tussy Cosmetiques, 
Wallace Silversmiths. Miss 
Barry received her Bache- 
lor of Arts degree from 
the College of Mount 
Saint Vincent. She en- 
tered the agency field in 
radio-television research 
at McCann-Erickson. Later 
Foote, Cone & Belding in 
media research and fi- 
nally Grey as media re- 
search supervisor, later 
media buyer. 







PASSMORE, JOHN J., Campbell-Ewald Company; 
vertising accounts — Fire- 
stone Tire & Rubber Co.; 
Goebel Brewing Co. B. 
1915, McKeesport, Pa. 
University of Detroit. En- 
tered agency field 1948, 
Campbell-Ewald, Detroit, 
as manager of magazine 
scheduling department. 
Space and time buyer, 
Campbell-Ewald, Chicago, 
1952-53. Same capacity 
Campbell-Ewald New York 
office, 1953-54. Returned 
to home office 1955. 

BRANCH, PHILIP, A. ; Grey Advertising Agency, Inc.; 
accounts — American Toy 
Promotion, Amitone, Block 
Drug Company, Esquire 
Magazine, Girard Perre- 
gaux Watches, Hearst 
Publications, Hoffman 
Beverages, Ideal Toys, 
Macy's Department Store, 
Pabst Sparkling Bever- 
ages, Procter & Gamble, 
Tussy Cosmetics, Wallace 
Silverware, Topps Chew- 
ing Gum; B.S., Seaton 
Hall University; first join- 
ed A. P. Lefton. 

FISCHER, RICHARD E., Campbell-Ewald Advertising; 
accounts— Kroger. Fischer 
was born in 1912 at Quin- 
cy, III. He attended Quincy 
College and in 1937 mar- 
ried Jane Anderson. They 
have four children: Ann, 
Jay, Martha, Amy. He en- 
tered the advertising 
agency field in 1956 with 
Campbell-Ewald in net- 
work media. Fischer was 
formerly with Storer 
Broadcasting in Detroit 
and Cincinnati; and WHAS, 
Louisville, Ky. 

LIEBERMAN, T. HERBERT; Grey Advertising Agency; 
accounts — Block Drug 
Company, Polident, Poli- 
Grip, Dentu-Creme, Girard- 
Perregaux Watches; Macy 
Department Store; Ameri- 
can Toy Promotion. Lieb- 
erman was born in 1929 
im New York City. B.A., 
Brooklyn College. M. Mar- 
jorie T. Plumer in 1956. 
Lieberman entered the 
agency field in 1954 with 
the accounting depart- 
ment of Grey Advertising. 
Became buyer in 1956. 





245 



# # ADVERTISING AGE 

■<■ < <-<-<-< - <-<< < <-<-<-<-< <<<<<<<<<<< < <<■<■ 



NCY TIME BUYERS # # 

<<<<<<<■<<<<<<<<<<<< <<< <<<<<< < ■ < • 

DeLUCA, VINCENT T., Erwin Wasey, Ruthrauff & 
Ryan, manager, media 
time buying division. B. 
1926 Rye, N. Y. ; B.B.A., 
Manhattan College. M. 
Ann Harnaga, 1954; chil- 
dren — Rosanne; entered 
agency field 1951, Kenyon 
and Eckhardt; then media 
dept. as print and time 
estimator; time buyer at 
Foote, Cone and Belding. 
Lives in Sprain Lake 
Knolls, Yonkers, N. Y. 
Hobbies, opera, house- 
fixing. 

HOUGHEY, DOROTHY T., Grey Advertising Agency; 
accounts-Proctor & Gam- 
ble, Lilt, Velvet Blend, 
Shasta, Pin-It, Ideal Toy 
Corporation. Miss Hough- 
ey, single, was born in 
New York City in 1926. 
She entered the agency 
field in 1945 as a mem- 
ber of the research de- 
partment of the Biow 
Company. Became estima- 
tor, later time buyer. 
Joined Grey in June cf 
1956. She presently re- 
sides in New York City. 

REED, ALLAN J., Grey Advertising Agency, Inc., ac- 
counts — Hoffman Bever- 
ages, Amitone, Esquire & 
Coronet Magazines, Good 
Housekeeping Magazine, 
Pabst Sparkling Bever- 
pcps. Reed was born in 
1929 in Queens, New 
York. He attended Pace 
College and later mar- 
ried Lee Alonge. Reed en- 
tered the agency field in 
1947 when he joined 
Geyer Advertising Agency. 
Served U.S. Army, '51-52. 




M 



THULIN, KATHERINE A„ Campbell-Mithun, Inc.; her 
accounts are-Food Sales, 
Inc., Fenn Brothers, Inc., 
Larsen Co., Nash-Finch 
Co., Northern States Pow- 
er, Northwest Bank, F. H. 
Pcavey, Tecnique, Inc. 
Born in 1931 at Minneap- 
olis, Minnesota. Received 
Bachelor of Arts degree 
from University of Minne- 
sota. In 1953 associated 
with Bulmer & Johnson, 
Inc., radio-TV representa- 
tives. 

MARTI, RUDOLPH 0., Campbell-Mithun, Inc.; ac- 
counts - Pillsbury's Best, 
Charmin Paper Products. 
Marti was born in 1926 
at New Ulm, Minnesota. 
He married E. La Mere in 
1952. They have three 
children: Julie, 3udi and 
Lenie. Marti entered the 
radio field in 1948. He 
associated with Campbell- 
Mithun, Inc., first in 1950, 
becoming space buyer in 
M " 1954 and time buyer in 

m 1955. 

SEYDEL, VICTOR, Anderson & Cairns, Inc., vice 
president in Charge of 
Radio and Television; 
member of the Board of 
Directors. Accounts: Mas- 
land Carpets, White Rose 
Tea, Alderney Dairy, 
Acousticon Hearing Aids, 
Textile Fibers Department 
of Union Carbide Corpo- 
ration, Dow Corning Cor- 
poration, Waring Blendors, 
Shavex electric shavers, 
Kinney shoes, Aborn's cof- 
fee, etc. 








A List of Important 

CANADIAN ADVERTISING AGENCIES 

Will Be Found on Pages 248-251 



246 



<< <<<< << ■ <<<<<< < < < < < <<< ■<<<<<<< < <<■<<< < <<<<<<<<<<<< ■ << < <<<<<<<<■ < - 

Commercial Background Music 

Now A Well-Accepted Service 

<< < <<<< << < <<<< <<■<■<-<-<-<- < - < - < < <<<< < < < <<<<<<<<<< <■<■<-< 



^ITHEN commercial background music be- 
" gan in 1936 the immediate objectives 
were to supply the finest specially-arranged 
and recorded music to public places such 
as hotels, restaurants and clubs. This was 
an overnight success and pleasant music 
was soon being supplied to hundreds of 
subscribers in New York City. It is in- 
teresting to recall this and compare last 
year with that first year of background 
music's history. 

By 1957 background music had become 
a busy, well-accepted industry serving mil- 
lions of people. In every city and town in 
America some sort of music service was 
available. 

The history of background music is di- 
vided into four distinct phases. The first 
was the pioneering stage when Muzak was 
establishing acceptance of the concept with 
merchants for public places, and with busi- 
nessmen for office and industrial use. This 
phase extended into the early 1940's. 

Then World War II and the successful 
use of planned background music to stimu- 
late war production gave a boost to the in- 
dustry and ushered in the second stage- 
spreading use of background music for work, 
and establishment of distributors in key 
cities. 

* 

Wartime restrictions on availability of 
materials held back expansion of the in- 
dustry until V-J Day. Then the third phase 
began. It consisted of rapid expansion into 
all markets of 100,000 or more population. 
Many broadcasters jumped into the back- 
ground music field during these stages. It 
was a natural for them, of course, because 
they required less capital investment to 
enter it than did other businessmen. Broad- 
casters already had sales forces calling on 
prospects who could use background music 
as well as radio time; they had engineering 
staffs to handle sound system installations; 
they had space to house turntable opera- 
tions, and technicians trained to operate 
them; they had an accounting department 
already functioning to handle subscriber 
billings, and finally, in himself, his com- 
mercial manager and his chief engineer 




By 

CHARLES C 

COWLEY 

President of 
Muzak Corporation 



broadcasters had the administrative staff 
needed. 

The fourth, and current phase of back- 
ground music history, dates from 1954 
when a technological breakthrough oc- 
curred. Engineers designed and perfected 
automatic tape transmission equipment in 
that year, and this changed the entire eco- 
nomic structure of the industry. Where the 
overhead of turntable operators around the 
clock made it economically impossible to 
enter a market of less than 100,000 popu- 
lation, tape operation has made it not only 
possible but very attractive to go into mar- 
kets as small as 25,000. Since 1954 when 
Muzak converted to tape it has more than 
doubled its franchise holders, and the ap- 
plications are still flowing in. 

The background music future appears 
unlimited. Businessmen no longer consider 
planned background music a frivolous ad- 
junct. They now realize it is a pleasant 
production aid that more than pays for itself 
in keeping people able and happy to work 
by reducing worker tensions. The statistics 
have convinced hard-headed businessmen 
that the psychological and psysiological ef- 
fects can and do raise efficiency. 

Technical advances in the broadcasting 
art ( I refer to multiplexing and other trans- 
mission devices which our engineering de- 
partment is developing) will mean a more 
economical and more profitable operation 
in the background music field. 

# 
This, we believe, will make it possible for 
us to serve many additional business sub- 
scribers, as well as the home market, in the 
near future. Also because of plans which we 
have for expansion into fields allied to the 
functional background music business ■ — 
plans which call for taking our franchisers 
into "partnership" with us — the value of 
these franchises in the next few years will 
be multiplied many fold. 



247 



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•<-<■< < < < < <<■<■< «■« <■«■<-<-<<-<-<-<-<-<-<-<•<-<-<-<-<-«■<■ < < <<<<<< < < << < <«<<<<<< ■ < • 

NATIONAL ASSOCIATION 

OF EDUCATIONAL 

BROADCASTERS 

14 Gregory Hall, Urbana, Illinois 
Urbana 7-6611, Ext. 3394 



OFFICERS FOR 195S YEAR 

President Treasurer 



Dr. Burton Paulu, Station KUOM, Uni- 
versity of Minnesota, Minneapolis, 
Minnesota 

Vice-President 

Jack McBride, Station KUON-TV, Uni- 
versity of Nebraska, Lincoln, Nebraska 



Robert Coleman, Stations WKAR-AM- 
FM, Michigan State University, East 
Lansing, Michigan 

Secretary 

Haskel Boyter, Radio and TV Education, 
Atlanta Board of Education, Atlanta, 
Georgia 



DIRECTORS 



Region I 

E. A. Hungerford, Jr., Metropolitan ETV 
Association, 345 E, 46th St., New York 
17, N. Y. 

Region II 

Vernon Bronson, Station WTHS-FM-TV, 
Dade County Bd. of Public Instruction, 
Miami, Florida 

Region III 

William Harley, Stations WHA-AM-FM- 
TV, University of Wisconsin, Madison, 
Wisconsin 

Past President & 
Member of the Board 

Frank E. Schooley, Stations WILL-AM- 
FM-TV, University of Illinois, Urbana, 
Illinois 



Region IV 

Richard A. Vogl, WOI-AM-FM, Iowa 

State University, Ames, Iowa '^* 

Region V 

Robert Schenkkan, Director Radio-TV, 
University of Texas, Austin, Texas 

Region VI 

Edwin Adams, Director, School of Com- 
munication, University of Washington, 
Seattle, Washington 

Executive Director 

Harry J. Skornia, 14 Gregory Hall, Ur- 
bana, 111. 

Associate Director 

Harold E. Hill, 14 Gregory Hall, Urbana, 
111. 



252 



• < - < - < -<-<- < - < ■< <«<«<■< < < <■ < ■ < -<• < ■<■< <«<< < <<<<< < << < < < << <<<<<< < « ■ < < <■<•<■<-< 

NAEB ACTIVE MEMBERS 

«■< « < < <<<<<<<< <<< «■<- < - < - < - < -<- << ft «<<<■<-<< < < < < < <•<■< <<<<<<<<< <-<-< 



City 

Andalusia 
Birmingham 
Munford 
University 

Stat© College 

Berkeley 
Los Angeles 

San Bernardino 

San Diego 

San Francisco 
Stockton 



Colo. Springs 
Colo. Springs 
Denver 



Miami 

Tallahassee 
Tampa 
Winter Park 



Atlanta 
Atlanta 

Carbondale 

Chicago 

Chicago 

DeKalb 

Elgin 

Evanston 

Macomb 

Urbana 

Urbana 

Urbana 



Bloomington 

Evansville 

Evansville 

Gary 

Greencastle 

Huntington 

Indianapolis 
Lafayette 
Muncie 
New Albany 

New Castle 

Wabash 

Ames 
Ames 
Decorah 
Des Moines 

Iowa City 
Iowa City 



Emporia 



Call Letters 
WAIQ (TV) 
WBIQ (TV) 
WTIQ (TV) 
WUOA (FM) 

KASU 

KPFA (FM) 
KUSC (FM) 

KVCR (FM) 

KSDS (FM) 

KQED (TV) 
KCVN (FM) 

KRCC (FM) 
KSHS 
KRMA (TV) 

WTHS (FM) 
WTHS (TV) 
WFSU (FM) 
WTUN (FM) 
WPRK (FM) 



WABE (FM) 
WETV (TV) 

WSRV (FM) 
WBEZ (FM) 
WTTW (TV) 

WNIC (FM) 

WEPS (FM) 
WNUR (FM) 
WWKS (FM) 
WILL (AM) 
WILL (TV) 
WILL (FM) 



WFIU (FM) 
WEVC 
WPSR (FM) 

WGVE (FM) 
WGRE (FM) 
WVSH (FM) 

WIAN (FM) 
WBAA (AM) 
WWHI (FM) 
WNAS (FM) 

WYSN (FM) 

WSKS (FM) 



WOI (AM) 
WOI (FM) 
KWLC (AM) 
KDPS (FM) 

WSUI (AM) 
KSUI (FM) 



KSTE (FM) 



ALABAMA 

Licensee 

Alabama Educational 
TV Commission 
Alabama Educational 
TV Commission 
Alabama Educational 
TV Commission 
Univ. of Alabama 

ARKANSAS 

Ark. State College 

CALIFORNIA 

Pacifica Foundation 
Univ. of Southern 
California 
San Bernardino 
Valley College 
San Diego Jr. College 
& Vocational School 
Bay Area ETV Assn. 
College of the Pacific 

COLORADO 

Colorado College 
C. S. Public Schools 
Denver Public Schools 

FLORIDA 

Dade County Bd. 
of Public Lnstr. 
Florida State University 
University of Tampa 
Rollins College 

GEORGIA 

Board of Education 
Board of Education 

ILLINOIS 

Southern 111. Univ. 
Board of Education 
Chicago Educational 
TV Assn. 
Northern Illinois 
University 

Elgin Public Schools 
Northwestern Univ. 
Western 111. University 
Univ. of Illinois 
University of Illinois 
Univ. of Illinois 

INDIANA 

Indiana University 

Evansville College 

School City of 

Evansville 

School City of Gary 

DePauw University 

School City of 

Huntington 

Indianapolis Pub. Schools Betty Barth, Dir. Radio-TV 

Purdue Univ. Jim Miles, Dir. of Broadcasting 

Wilson Jr. H.S. John V. Maier, Principal 

New Albany City Vernon McKown, Director Audio-Visual lnstr 

Schools 

New Castle-Henry Miss Juanita Rucker, Dir. 

Twnsp. Schools 

School City of Wabash James R. Oliver, Dir. Audio-Visual Ed. 

IOWA 

Iowa State College 

Iowa State College 

Luther College 

Des Moines Public 

Schools 

State Univ. of Iowa 

State Univ. of Iowa 

KANSAS 

Kansas State Teachers 
College 

253 



Executive 
Raymond D. Hurlbert, Gen. Mgr. 
Raymond D. Hurlbert, Gen. Mgr. 
Raymond D. Hurlbert, Gen. Mgr. 
Walt Whitaker, Acting Director Radio-TV 

John Cramer, Director 

Lewis Hill, President 

Kenneth Harwood, Hd. Telecommunic. Dept. 

John E. Harder, Station Mgr. 

Paul R. Roman, Program Dir. 

James Day, General Mgr. 
John Crabbe, Dir. 



Woodson Tyree, Dir. Speech, Drama, Radio 
Wes Burnett, Station Mgr. 
Howard L. Johnson, Exec. Dir. 



Vernon Bronson, Asst. Dir. 

Roy Flynn, Dir. Radio-TV 

W. E. Vincent, Dir. Radio-TV 

M. P. Frutchey, Director of Radio 

Haskell Boyter, Dir. Radio & TV Ed. 
Haskell Boyter, Dir. Radio & TV Ed. 

B. C. Bobbins, Dir. Bcstg. 

George Jennings, Director Div. Radio-TV 

John W. Taylor, Exec. Dir. 

Win. Dochtermaii, Dir. Radio-TV 

E. H. Hoke, Dir. Radio Education 

Donley Fedderson, Chrm. Radio-TV 

Jennette Terrill, Dir. 

Frank E. Schooley, Dir. Univ. Broadcasting 

Frank E. Schooley 

Frank E. Schooley 



Elmer Sulzer, Dir. Radio & TV Communication 
V. G. Logan, Chrm. Radio-Speech Comm. 
C. B. Smith, Dir. Radio 

Edwin Carmony, Supv. A-V Ed. 

Herold Ross, Manager 

M. McCabe Day, Director Audio- Visual Center 



Richard F. Vogl, Mgr. 

Richard F. Vogl, Mgr. 

Esther J. Olson, Dir. 

Clifton F. Schropp, Dir. Audio-Visual 

Carl H. Menzer, Director 
Carl H. Menzer 



Tex Smiley, Dir., Radio-TV 



* # ACTIVE MEMBERS — NAEB # $ 

< - < ■ <<<<< << <<<<<<<< «■ << ■ < ■ <<<<<<<< ■ <<<<<<< ■ <<<<<<<<<<<< <<<<<<<<<■< ■ < 



City 


Call Letters 


Licensee 


Lawrence 


KFKU (AM) 


Univ. of Kansas 


Lawrence 


KANU (FM 


Univ. of Kansas 


Manhattan 


KSAC (AM) 


Kansas State College 


Manhattan 


KSDB (FM) 


Kansas State College 


Ottawa 


KTJO (FM) 


Ottawa University 


Wichita 


KMUW (FM) 


Univ. of Wichita 

KENTUCKY 


Lexington 


WBKY (FM) 


Univ. of Kentucky 


Louisville 


WFPK (FM) 


Louisville Free 
Public Library 


Louisville 


VVFPL (FM) 


Louisville Free 
Public Library 

LOUISIANA 


New Orleans 


WYES (TV) 


Greater New Orleans 
ETV Foundation 

MARYLAND 


Baltimore 


WBJC (FM) 


Baltimore Jr. College 

TkM A LSC2 A tfifl fla crura 


Amherst 


WMUA (FM) 


MASSAUHL'SETj 
Univ. of Mass. 


Boston 


WBUR (FM) 


Boston University 


Boston 


WERS (FM) 


Emerson College 


Boston 


WGBH (FM) 


Lowell Instit. Co-op 
Broadcasting Council 


Boston 


WGBH (TV) 


Lowell Instit. Co-op 

MICHIGAN 


Ann Arbor 


WLOM (FM) 


Univ. of Michigan 


Detroit 


WDTR (FM) 


Board of Education 


Detroit 


WDET (FM) 


Wayne University 


Detroit 


WTVS (TV) 


Detroit Ed. TV Found., 

Inc. 

Michigan State Univ. 


East Lansing 


WKAR (AM) 


East Lansing 


WKAK (FM) 


Michigan State Univ. 


East Lansing 


WKAR (TV) 


Michigan State Univ. 


Flint 


WFBE (FM) 


Board of Education 


Flint 


WFUM (FM) 


Univ. of Michigan 


Highland Park 


WHPR (FM) 


School District of 
Highland Park 


Kalamazoo 


WMCR (FM) 


Western Michigan 
University 


Royal Oak 


WOAK (FM) 


School Dist. City 
of Royal Oak 

MINNESOTA 


Minneapolis 


Kl'OM (AM) 


Univ. of Minnesota 


North Held 


WCAL (AM) 


St. Olaf College 


St. Paul 


KTCA (TV) 


Twin City Area 
ETV Corp. 

MISSOURI 


Kansas City 


KCUR (FM) 


Univ. of Kansas City 


St. Louis 


KETC (TV) 


St. Louis Ed. TV 
Association 


St. Louis 


KSLH (FM) 


Board of Education 

NEBRASKA 


Lincoln 


KUON (TV) 


University of Nebraska 
NEW JERSEY 


Newark 


WBGO (FM) 


Board of Education 


South Orange 


WSOU (FM) 


Seton Hall University 

NEW MEXICO 


Albuquerque 


KANW (FM) 


Board of Education 

NEW YORK 


Bronx 


WFUV (FM) 


Fordham Univ. 


Brooklyn 


WNYE (FM) 


Board of Education 


Floral Park 


WSHS (FM) 


Sewanhaka H.S. 


Ithaca 


WIT J (FM) 


Ithaca College 


New York 


WKCR (FM) 


Columbia College 


New York 


WNYC (AM) 


Municipal Broadcasting 
System 


New York 


WNYC (FM) 


Municipal Broadcasting 
S> stem 


Springvllle 


WSPE (FM) 


Griffith Instit. & School 


Syracuse 


WAER (FM) 


Syracuse University 


Troy 


WHAZ (AM) 


Rensselaer Polytechnic 
Institute 

NORTH CAROL!! 


Chapel Hill 


WUNC (TV) 


Univ. of. North Carolina 


Chapel Hill 


WUNC (FM) 


Univ. of North Carolina 


Urcensboro 


WGPS (FM) 


Greensboro Public 
Schools 


Greenville 


WWWS (FM) 


E. Carolina College 


High Point 


WHPS (FM) 


High Point H.S. 



Executive 

K. Edwin Browne, Director Radio-TV 

R. Edwin Browne 

Kenneth Thomas, Director 

Ken Thomas 

W. D. Bemmels, Dean of the College 

G. D. Goodrich, Manager 

Mrs. Camille Halyard, Director of Radio-it 
Dorothy L. Day, Head Audio-Visual Dcpt. 

Dorothy L. Day, Head Audio-Visual Depi 



Duff Browne, Gen. Mgr. 



Clarence T. DeHaven, Faculty Mgr. 
!S 

Janet P. Nichols, Manager 

Melvin Brodshaug, Act. Chr., Div. Communica- 
tion Arts 
Charles Dudley, Chrmn. Dept. Broad 



Hartford N. 
Hartford N. 



Gunn, Jr., 
Gunn, Jr., 



Gen. Mgr. 
Gen. Mgr. 



E. G. Burrows, Asst. Dir. Bcstg. 
Kathleen N. Lardle, Mgr. 
John (ambus, Station Mgr. 
Henry Brown, Gen. Mgr. 

Robert J. Coleman, Dir. of Broadcasting 

Robert J. Coleman 

Armand L. Hunter, Director 

Miss Ola Hiller, Dir. Radio Educ. 

E. G. Burrows, Asst. Dir. Bcstg. 

Robert A. Stevens, Prog. Dir. 

Wallace Garneau, Dir. of Broadcasting 

James L. Mead, Station Mgr. 



Burton Panlu, Dir. Radio-TV Bcstg. 
Milford C. Jensen, General Manager 
J. C. Sehwarzwalder, Dir. 



C. Stevens, Dir. Radio-TV 
George Arms, Operations Mgr. 

Miss Marguerite Fleming, Manager 

Jack J. McBride, Dir. of Ed. TV 

Marie Scanlon. Supervisor Radio-Television 
A. Paul Klose, Program Director 

Mrs. Rose J. Jones, Director 

Rev. John A. St. George, S. J., Dir. 
James F. Macandrew, Dir. of Broadcasting 
W. A. Gregory, Director of Radio 
Royal D. Colic, Chrmn., Radio-TV 
Jeffrey P. Kuklin, Gen. Mgr. 
Seymour N. Siegel. Director 



Seymour N. Siegel 

Henry Bartkowski, Director 
Kenneth G. Bartlett, Dean 
Hiram D. Harris, Manager 



John Young, Director 
John Young, Director 
R. Thorpe Jones, Dir. 



Audio-Visual Edue. 



Miss Rosalind Roulston, Sta. Mgr. 
D. P. Whitley, Principal 



254 



# # ACTIVE MEMBERS-NAEB # & 

<- <- <-< < < <-<-<-«« <<<<<<< <■<■<■<■<-<-<-<-<■<■<■<■<■<-< < < < <■<-<-< <<<<<■<-<<<<<< <-<-< - < -<-< - 



City 


Call Letters 


Grand Forks 


KFJM (AM 


Akron 
Athens 
Bowling Green 


WAPS (FM) 
WOUI (FM) 
WBGC (FM) 


Cincinatti 


WCET (TV) 


Cleveland 
Columbus 


WBOE (FM) 
VVCBE (FM) 


Columbus 

Columbus 

Columbus 

Delaware 

Kent 

Oxford 

Toledo 


WOSU (AM) 
WOSU (FM) 
WOSU (TV) 
VVSLN (FM) 
WKSU (FM) 
WMUB (FM) 
WTDS (FM) 


Norman 
Norman 
Oklahoma City 
Stillwater 
Tulsa 


WNAD (AM) 
VVNAD (FM) 
KOKH (FM) 
KAMC (FM) 
KWGS (FM) 


Corvallis 


KOAC (AM) 


Eugene 
Eugene 
I'ortland 


KBJ'M (EM) 
KWAX (FM) 
KBPS (AM) 


Grove City 
Philadelphia 


VVSAJ (AM) 
WPWT (FM) 


Philadelphia 


WHYY (FM) 


Philadelphia 
Philadelphia 
Pittsburgh 
Scranton 


WRTI (FM) 
WXPN (FM) 
WDUQ (FM) 
WUSV (FM) 


Columbia 


VVUSC (FM) 


Vermillion 


KUSD (AM) 


Knoxville 
Memphis 


WUOT (FM) 
WKNO (TV) 


EI Paso 
Houston 
Houston 


KVOF (FM) 
KUHF (FM> 
KUHT (TV) 


Logan 

Salt Lake City 


KVSC (FM) 
KUED (TV) 


Harrisonburg 


WEMC (FM) 


Harrisonburg 
Norfolk 


WRFK (FM) 
WMTI (FM) 


Pullman 


KWSC (AM) 


Seattle 
Seattle 
Tacoma 


KCTS (TV) 
KITOW (FM) 
KTOY (FM) 


App'.eton 
Madison 
Madison 
Vfadison 
Milwaukee 


W'LFM (FM) 
WHA (AM) 
WHA (FM) 
WHA (TV) 
WMVS (TV) 


Honolulu 


KUOH (FM) 


San Juan 


WIPR (AM) 
WIPR (TV) 



NORTH DAKOTA 

Licensee 
Univ. of North Dakota 

OHIO 
Akron Public Schools 
Ohio Univ. 
Bowling Green State 
Univ. 

Greater Cinci. TV Ed. 
Foundation 
Board of Education 
Bd. of Educ, City 
School District 
Ohio State Univ. 
Ohio State Univ. 
Ohio State University 
Ohio Wesleyan Univ. 
Kent State Univ. 
Miami Univ. 
Toledo Public Schools 

OKLAHOMA 
Univ. of Oklahoma 
Univ. of Oklahoma 
Board of Education 
Okla. State University 
Univ. of Tulsa 

OREGON 
Oregon State System 
of Higher Education 
Eugene Pub. Schools . 
Univ. of Oregon 
Portland Public Schools 

PENNSYLVAN1 
Grove City College 
Philadelphia Wireless 
Tech. Instit. 
Metro. Phila. Educ. 
Radio & TY Corp. 
Temple Univ. 
Univ. of Pennsylvania 
Duquesne Univ. 
Univ. of Scranton 



Executive 
Myron Curry, Director 

Cyril Jones, Dir. Radio-TV Ed. 
Archie Greer, Supv. of Bcstg. 
Sidney Stone, Director 

Uberto Neely, General Mgr. 

Kathrrine Matchett 
John H. Sittig, Dir. 

Richard B. Hull, Director 

Richard B. Hull 

Richard B. Hull 

Gerald Kroeger, Dir., Radio-TV 

Walton D. Clarke, Dir. of Radio 

Stephen C. Hathaway, Dir., Radio-TV 

Harry D. Lamb, Dir. Radio-TV 

Hugh Mix, Dir., Educ. Best. Services 
Hugh Mix 

Mrs. Elaine Tucker, Dir. Radio-TV 
John Woodworth, Head, Radio-TV Dept. 
Edward S. Dumit, Dir., Radio-TV 

James M. Morris, Program Directo« 

Roger J. Houglum, Mgr. -Dir. 

John R. Shepherd, Prod. Dir. 

Mrs. Patricia Swenson, Manager 

\ 

Dale 0. Smock, Manager 

William W. Zerfing 

R. S. Burdick, Dir. 



John B. Roberts, Dir., Radio-TV 
Ralph Thornton, Grad. Mgr. 
B. Kendall Crane, Director 
Rev. Richard F. Grady, S.J., Director 
SOUTH CAROLINA 
Univ. of S. Carolina Lawton G. Wiles, Director, A-V Aids 

SOUTH DAKOTA 
Univ. of S. Dakota Edward J. Slack, Director 

TENNESSEE 

Kenneth D. Wright, Dir. of Broadcasting 
Haro.d Martin, Mging. Dir. 



Univ. of Tennessee 
Memphis Comm. TV 
Foundation 

TEXAS 
Texas Western College 
Univ. of Houston 
Univ. of Houston 

UTAH 
Utah State University 
University of Utah 

VIRGINIA 
Eastern Mennonite 
College 

Union Theol. Sem. 
College of William & 
Mary 

WASHINGTON 
State College of 
Washington 
Comm. TV Service 
Univ. of Washington • 
Tacoma Public Schools 

WISCONSIN 
Lawrence College 
Univ. of Wisconsin 
Univ. of Wisconsin 
Univ. of Wisconsin 
Milwaukee Vocational 
& Adult Schools 

HAWAII 
University of Hawaii 

PUERTO RICO 
Oficina de Radio- 
emision Publica 

255 



Virgil C. Hicks. Director 
Roy Barthold, Acting Dir. 
Roy Barthold, Acting Dir. 

Burrel F. Hansen, Director 
C. Richard Evans, Mgr. 

John R. Mumaw, Pres. 

R. W. Kirkpatrick, Dir. A-l 
B. C. Dickerson, Head 



Allen Miller, Manager 



Loren Stone, Mgr. 

Ken Kager, Director, Div. of Radio-Television 

Merle Kimball, Program Mgr. 



Mgr. 



Jos. Hopfensperger, Sta. 
H. B. McCarty, Director 
H. B. McCarty 
H. B. McCarty, Director 
Wm. F. Rasche, Dir. 



Louis Steed, Dir., Univ. Radio 



Francisco Arrivi, Manager 



mm 



s i 



,-s 



is 



UTUAL 




The policy pays off! Our new, non-TV-competing 
programming— News, Sports and Special Events 
— has brought us a landslide of votes of confi- 
dence and, better still, a growing group of blue 
chip advertisers. Smart radio buyers know 
"more news more often means more listeners 
consistently ... to Mutual". 



MUTUAL BROADCASTING SYSTEM 



RADIO 
NETWORKS 

<<<<<<<<<<<<<<<<<<<<<<<<< ■ < ■ < ■< 

U. S. A. NETWORK MAPS 

EXECUTIVE PERSONNEL 

OWNED & OPERATED 
STATIONS 

AFFILIATED STATIONS 



1958 



< ■<■<■<■< <<<<■<<<<<<«<<<<<<<< < <<<<<<<<< <<<<■<■<-<■<-«- < < <<< ■ << ■ < ■ < < < << ■ < ■ < 



Unique Advertising Traits Marking 
New Growth Medium: Network Radio 

■ < ■<■ <<< ■ < < <<<<<<< <<-<-<-<■«■<<•<■< <<<<<<<<<<<<<<<<<<<<< 






npHE year 1958 will see over-all network 
-■-radio volume increase by at least 35 per 
cent. That's my prediction, and it is arrived 
at from talking to a lot of smart people in 
strategic positions within the advertising in- 
dustry. 

Such a development should most cer- 
tainly be in the cards because network radio 
broadcasting is very much under-subscribed 
in relation to its basic values. There is lots 
of room for healthy growth. 

This growth will come about largely be- 
cause of a growing recognition of certain 
exclusive advertising qualities available only 
in network radio. These qualities make net- 
work radio almost a must buy for any one 
of the larger advertisers with a multi-media 
strategy; and frequently, a very desirable buy 
for the advertiser with a small budget who 
needs to get long mileage out of every 
dollar spent. 

There are three simple reasons, as I see it, 
why network radio broadcasting will realize 
a spurt in prosperity in 1958. They are as 
follows: 

1. Circulation. 

The sheer weight of 137 million radio sets 
in good working condition in the United 
States represents tremendous mass circula- 
tion. This means that network radio can 
reach people wherever they may be or 
whatever they may be doing. We at Ameri- 
can Broadcasting have named this charac- 
teristic "Multi-Access" and "Ambi-Active" 
and have programmed in keeping with the 
fact that we realize that most people avail- 
able to listen are going to be doing some- 
thing else at the same time. We have felt 
that there is a niche to be carved out with 
an exclusive type of programming which is 
compatible with certain characteristics of 
our circulation. 

It is rather fantastic to realize that our 
medium has increased in circulation by 80 
million sets during the past eleven years. 
Never in the history of advertising has there 
been a medium with such rapid growth and, 
especially, in the face of the severest com- 
petition in the way of television, better 
movies, improved magazines, and even the 



By 
ROBERT E. 
EASTMAN 

President of ABN 






return of miniature golf courses plus all 
variety of diversions. 

2. Programming Dimensions. 

The advertising growth for network radio 
is assured, in my opinion, because during the 
past year it has broadened its horizons. All 
networks have made major improvements in 
their programming product. This cannot help 
but add vitality to the medium. 

There is no reason why all networks 
should program in a similar fashion— as a 
matter of fact, just the contrary should be 
the case. Some of the networks provide a 
schedule comprised primarily of dramatic 
and variety programs. We have chosen a 
different route of all musical programs of 
an exclusive character which gives us a for- 
mat of our own and also adds another basic 
appeal to the network medium. This will 
attract more total listeners to network pro- 
gramming. 

# 
The audience figures indicate that even 
though there are 50 per cent more stations in 
the country without network affiliation than 
those which do have network affiliation, the 
network stations hold a larger total share of 
the listening audience. 

3. Creative, Hard Selling. 

A truly concentrated sales drive is under- 
way. All of the networks are out ringing 
door bells in an unprecedented fashion. The 
selling is hard and the selling is competi- 
tive—but most important of all, it is usually 
creative. There are new ideas, new con- 
cepts, for the application of this medium in 
the most effective fashion to produce sales 
for advertisers. 

Network radio is a good advertising prod- 
uct. Because of its intrinsic values, it de- 
serves to expand, and with the sales energy 
being thrown into the fray, it will. 

So, mark network radio down for a 35 per 
cent accretion in 1958 over 1957 — and I 
certainly hope that this prognostication 
proves to be on the conservative side. 



..! : -S 



A M E R I C A l*\ 

BROADCASTING COMPANY 
RADIO NETWORK, INC. 



<^^»£< ,< < < < < < < « - < « ■ « ■ < - < - < -<■ < • < < ft ■<-<■<■«<<<<<<<<< < < < < <-<<<<<<<■<< 

(A Subsidiary of American Broadcasting-Paramount Theatres, Inc.) 

7 West 66tb Street, New York 23, N. Y. 

Telephone Number: SUsquehanna 7-5000 

American Broadcasting-Paramount Theatres, Inc. 



Board of Directors 



Earl E. Anderson 
A. H. Blank 
John A. Coleman 
Charles T. Fisher, Jr. 
E. Chester Gersten 
Leonard H. Goldenson 
H. Hugh McConnell 



Robert H. Hinckley 
Robert L. Huffines, 
Sidney M. Markley 
Walter P. Marshall 
Edward J. Noble 
James C. Riddell 
Simcn B. Siegel 



R. B. Wilby 

American Broadcasting Company 

(A Division of American 

Broadcasting-Paramount Theatres, 

Inc.) 

Officers 

Leonard H. Goldenson President of American 

Broadcasting-Paramount Theatres ana Acting 
President of the American Broadcasting Co. 

James G. Riddell Exec. Vice President 

Eugene Accas Vice President 

James T. Aubrey, Jr Vice President 

James W. Beach Vice President 

Alfred Beckman Vice President 

Slocum Chapin Vice President 

Donald Coyle Vice President 

John Daly Vice President 

Michael J. Foster Vice President 

Robert H. Hinckley Vice President 

Earl Hudson Vice President 

Frank Marx Vice President 

John H. Mitchell Vice President 

Thomas Moore Vice President 

Selig Seligman Vice President 

Simon B. Siegel Financial V.P. of AB-PT and 

Owned & Operated Station Coordinator 

Robert L. Stone Vice President 

Thomas Velotta Vice President 

Mortimer Weinbach Vice President & 

General Counsel 
Omar Elder. . . Secretary fir Asst. General Counsel 

Stephen Riddleberger Asst. Treasurer of 

AB-PT & Comptroller of ABC 

Michael P. Boland Assistant Treasurer 

J. Russell Gavin Assistant Treasurer 

NEW YORK 

American Broadcasting Company 
Radio Network, Inc. 

James G. Riddell Exec. V.P., ABC 

Robert E. Eastman . President 

Edward DeGray Vice President 



Thomas C. Harrison Vice President 

Michael J. Minahan Business Manager 

Engineering 

Frank Marx. . . Vice President in Charge 

John Bourcier. Operations Supervisor 

Engineering, Radio 
Richard Hamilton. .... .Supr. of Communications 

George Milne. ......... Dir. of Traffic & Comm. 

Clure Owen Administrative Assistant 

John Preston Director of Engineering 

Facilities & General Services 

Lawrence A. Ruddcll Recording Director 

William Trevarthen. Director of 

Engineering Operations 
Reginald Will cocks Traffic Manager 

Finance, Personnel & General 
Services 

Simon B. Siegel Financial V.P. of AB-PT and 

Owned & Operated Station Coordinator 

Michael P. Boland Assistant Treasurer 

Joseph Fitzpatrick Internal Auditor 

J. Russell Gavin Assistant Treasurer 

Edward Graessle. . . . Manager of Treasury Affairs 

Marie McWilliams Director of Personnel 

Stephen Riddleberger Asst. Treasurer of 

AB-PT & Comptroller of ABC 

Edmund Samuels Purchasing Agent 

Joseph Spagnola. Dir. of Office & Studio Services 

Legal 

Mortimer Weinbach V.P. & General Counsel 

Omar Elder. ..... .Secy. & Asst. General Counsel 

Richard L. Freund Dir. of Labor Relations 

News, Special Events, Sports 
& Public Affairs 

John Daly.... Vice President in Charge of News 

Donald Coe. Director of Special 

Events & Operations 

Catharine Lynch Librarian 

Francis N. Lirtlejohn. ..... Director of News & 

Public Affairs 

William Whitehouse Director of Sports 

Wiley Hance Manager of Public Affairs 

Program 

Walter A. Gustafson Supr. of Sound Effects 

William Hamilton. National Program Director 

Charles Manno Asst. Nat. Program Dir. 

James McConnochie. Mgr. of Announcing Office 

(Continued on Page 262) 



259 



AMERICAN BROAD 







..^,».«.^.» REVERSIBLE LINE 
> DIRECTIONAL-ONE WAY 

FM SIGNAL 

DAYTIME ONLY AM STATION 




260 



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CASTING NETWORK 



V V«** _\ J5WRJN ^X; V ^c> — 

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261 



AMERICAN BROAD 



CASTING NETWORK 




,^._,..^._ REVERSIBLE LINE 

> DIRECTIONAL-ONE WAY 



FM SIGNAL 

DAYTIME ONLY AM STATION 



(Continued from Page 259) 

George Sax. . National Dir. of Program 

Operations fir Cooperative Program Mgr. 
Ruth Smith. . . .Supr. of Production, Control Unit 
Frank Vagnoni Manager of Music Division 

Press Information 

Michael J. Foster. .. .Vice President in Charge 
Hank Warner Dir. Press Information 

Advertising 
Dean Linger Dir. of Advertising 

Exploitation 

Irving Lichtenstein. Dir. of Promotion fir 

Exploitation 

Continuity Acceptance 

Grace Johnsen. . . . .Dir. of Continuity Acceptance 

Research 

Henry W. Levinson. . . Dir. of Sales Development 
Lawrence Pollock Director of Research 

Sales 

Thomas C. Harrison. ...... .V.P., Charge of Sales 

Elizabeth Boucher Director of Sales Service 

John H. White National Sales Manager 

Stations 

Edward DeGray Vice President in Charge 

Dale L. Moudy Dir. of Spec. Station 

Services (Asst. to President) 

Frank G. Atkinson. Regional Manager 

Briggs Baugh Regional Manager 

Earl Mullin Nat. Mgr. & Reg. Mgr. 

CHICAGO 

190 North State Street 

Chicago, Illinois 

Gar Heider . National Spot Sales Mgr. 

Elliott W. Henry, Jr.. . . . Director of 

Publicity & Promotion 
William P. Kusack. ... .Manager of Engineering 

Department 

James Duffy Dir. of ABC Radio 

Network for Central Div. 
Manuel Fingerhut. . . Comptroller of Central Div. 
William C. Gillogly Director of Sales 

DETROIT 

1700 Stroh Building 

Detroit 26, Michigan 

James G. Riddell President & General Mgr. 

Robert Baker Radio Studio Manager 

Joseph C. Casse! Comptroller 

Harold Christian V.P. in Charge of 

Merchandising & Research 

Charles Kocher Chief Engineer 

Harold Neal. V.P. in Charge of Radio 

Olive Davis Traffic Manager, Radio 

Robert Baldrica Asst. Radio Sales Mgr. 

HOLLYWOOD 

1539 N. Vine Street 

Hollywood 28, California 

Earl Hudson .Vice President 

J. Clifford Anderson. . .Director of Labor Relations 
Roy Cordell Sales Manager, KABC Radio 



Dorothy 1. Brown. .Continuity Acceptance Editor, 

Western Division 
Dresser Dahlstead. . . .Program Manager, Western 

Division 

Jon Meyers Asst. Program Mgr. fir 

Production Mgr., KABC Radio 

Ralph C. Denechand Mgr. of Engineering 

Operations, Western Division 

Theodore Grenier Chief Engineer, Western 

Division 

John H. Pace General Manager of KABC 

Allen E. Maynard Supr. of Gen. Services 

Courtney McLeod Dir. of Network Traffic, 

Station Clearance fir TV Sales Service, 

Western Division 

Robert P. Myers. . . . Pacific Coast Counsel — ABC 

Daniel P. O'Reilly. . News Director, Western Div. 
Florence T. Schiro. .......... Personnel Director 

John C. Wagner. . . . .Controller, Western Division 

Harry Woodworth Director of Radio, Western 

Division 

SAN FRANCISCO 

277 Golden Gate Ave. 

San Francisco 2, California 

John H. Mitchell V.P. in Charge of 

San Francisco Office 

George Rice Program Director 

Yale Roe National Spot Sales Mgr. 

Harry Jacobs. ...... .Chief Engineer fir Building 

Maintenance Manager 

Edith Kirfey .Traffic Manager 

David E. Lundy Sales Mgr., KGO 

Lorraine Pederson. .Continuity Acceptance Editor 
Henry Saroyan. . Comptroller & Purchasing Agent 

Edward Smith .Production Manager 

Mary Jean Wolf Sales Service Manager 

WASHINGTON 

1735 DeSoles Street, N.W. 

Washington, D. C. 

Robert H, Hinckley Vice President in 

Charge of Washington Office 

NEW YORK 

7 West 66th Street 

New York 23, New York 

Stewart Barthelmess General Manager 

Myrtle Tower. Program Director 

Robert Noble Sales Manager 

ABC RADIO STATIONS 
AFFILIATES ADVISORY BOARD 

District 1... Simon Goldman, WJTN, Jamestown, 

N. Y. 

District 2 J. P. Williams, WING, Dayton, Ohio 

District 3... Phi! Hoffman, WTCN, Minneapolis 

District 4. . .T. B. Lanford, KRMD, Shreveport, La. 

District 5. . .C. B. Locke, KFDM, Beaumont, Tex. 

District 6 William Grove, KFBC, Cheyenne, 

Wyoming 

District 1 ..... James Wallace, KPQ, Wenatchee, 

Washington 

District 8. . J. S. Younts, WEEB, Southern Pines, 

N. C. 



262 



< ■ <<<<<< ■<<<<<<<«■<■<•«««<<<<<<<■<<< « « ««■<■«<<««« <■<■«<« 

Radio Never Made A Comeback; If 
Never Got Sick, Never Went Away 

•< ■ <<<< < < - < ■ < ■<■ « ■ < < <<•<■<-<■<-<■<■<-<■< <<<<-<<<<<< < ■<<<<<<<<<< 

AFTER more than 30 years of auditioning 
every day, radio's found an indisput- 
able place in the big time. And, from all 
indications, the medium has played its last 
supporting role. 

The only trouble is . . . the loyal group 
of radio veterans who have always main- 
tained that AM and FM were the backbone 
of electronic communications now don't have 
time to broadcast a loud "I told you so.'' 
We're just too busy making plans for our 
precocious ghost. 

Radio, the dean and elder statesman of 
electronic communications, has weathered 
all the storms and is still on the air. And, 
for the umpteenth time, there was no mira- 
culous comeback ... no return ... no re- 
surgence. We've just plain never been sick! 




By 

ARTHUR HULL 

HAYES 

President 
CBS Radio 



growing— to include Barbasol, The Mennen 
Company, Miles Laboratories, A. E. Staley 
and C. H. Masland & Sons as new business 
in 1958's opening quarter— and sponsor in- 
terest continues on the upgrade. 

CBS Radio began the current year with 
some new programs— including "The Peter 
and Mary Show," "The Couple Next Door" 
with Peg Lynch and Alan Bunce, "For You" 
with Dick Haymes and "Answer, Please!" 
with Walter Cronkite. 



The combined billings for network, na- 
tional spot and local business totaled ap- 
proximately 350 million dollars in 1946, a 
pre-television year. Ten years later, with 
the inroads of TV, the figure had grown to 
571 million dollars. That was 1956. A fair 
year. 

1957 was a good year. The NAB's busi- 
ness estimate for '57 was 650 million dollars. 

In 1948, there existed 37 million radio 
homes. Today, there are 48 million. And 
that encompasses 98 per cent of America's 
homes. There are radio receivers in 54 per 
cent of the nation's living rooms; 52 per 
cent of America's bedrooms; 52 per cent of 
the kitchens and dining rooms; with an ad- 
ditional 21 per cent of all American homes 
sporting radio sets in other locations. 

The auto-plus factor gains import with 
each passing year. While 70 per cent of the 
nation's cars have radios, almost 85 per cent 
of the new-model automobiles have them. 
And some 59 million American adults use 
their cars each day. 

In addition, while only 82 of our cities 
contain competing daily newspapers, more 
than 600 enjoy the broadcasts of competi- 
tive radio stations. 

Radio is thriving today . . . particularly, 
the CBS Radio Network. We anticipate the 
next few years eagerly. Our sponsor list is 



The crack reporting and production unit 

of the Public Affairs Department of CBS 
News, Unit One, is also hard at work on a 
series of Radio Beat exclusives and several 
actuality reports. The sports schedule will 
be heavy, beginning with CBS Radio's ex- 
clusive broadcast coverage of the Robinson- 
Basilio fight at Chicago on March 25 under 
sponsorship of The Mennen Company and 
Miles Laboratories, Inc. There'll be lots of 
music, featuring such outstanding orches- 
tras as the New York Philharmonic, the 
Cleveland Orchestra and the Longines Sym- 
phonette. And we expect to expand the net- 
work's news coverage. 

A particularly encouraging indicator of 
radio's further progress in 1958 is the in- 
creasing display of interest in network radio 
programs on the part of teachers, students 
and others in the vast world of education. 
More time and effort is being devoted, in 
secondary schools and colleges, to audio- 
visual aids to education. Radio also provides 
a unique supplement to in-class and at-home 
projects, particularly programs in news and 
public affairs, music, drama, special broad- 
casts and many other program categories. 
We at CBS Radio are finding that teachers 
welcome any pertinent aids to teaching, 
such as Discussion Guides, in the fields of 
history and civics, current events, English, 
music and other subjects. 

I hope no one decides to mourn poor old 
radio in 1958. 

She won't have time to lie down. 



263 



CBS RADK 




264 



UETWORK 




CBS RADIO NETWORK 




• < ■<■« < < < < •<-<-«■< <<<«<<<<< «-<■«■«■<« < « < < « ■<■«<-«««■«■«■«■«-« 



COLUMBIA 

BROADCASTING SYSTEM, INC. 
CBS RADIO DIVISION 

< ■<-«■ «« ■ «« ■ ««« «««« « * "<■<-<-<-<-<-<-<■ < - < ■ < ■ < ■ < ■ « - < ■<■<■«■« « < < < < 

Executives and Staff 
485 Madison Avenue, New York 22, N. Y. 
Telephone: PLaza 1-2345 
Registered Telegraphic Address— COLUMBIA NEW YORK 



BOARD OF DIRECTORS 
CBS. INC. 

William S. Paley. Chairman 

Leon Levy Arthur Hull Hayes 

Samuel Paley Henry C. Bonfig 

). A. W. Iglehart Millicent C Mcintosh 

Ralph F. Colin Coddard Lieberson 

Frank Stanton Merle S. Jones 

Robert A. Lovett Arthur L. Chapman 

Louis G. Cowan 

OFFICERS 

William S. Paley ...Chairman of the Board 

Frank Stanton. President 

Henry C. Bonfig Vice President 

Arthur L. Chapman Vice President 

L. Byron Cherry Vice President 

Louis G. Cowan Vice President 

William C Fitts, Jr .Vice President 

Peter C. Goldmark. Vice President 

Lewis Cordon Vice President 

Arthur Hull Hayes. Vice President 

Clarence H. Hopper... ..Vice President 

Merle S. Jones Vice President 

Goddard Lieberson Vice President 

Lawrence W. Lowman. ........ .Vice President 

E. K. Meade, Jr Vice President 

Sig Mickibon ... .Vice President 

Joseph Ream Vice President 

Richard S. Salant. .Vice President 

Julius F. Brauner. .Secretary 

Samuel R. Dean .Treasurer 

Harold C. Lang Controller 

Thomas K. Fisher. Assistant Secretary 

Walter J. Hungerford. ...... Assistant Secretary 

Richard W. Jencks. ........ Assistant Secretary 

Milton R. Neaman. .Assistant Secretary 

Geraldine B. Zorbaugh Assistant Secretary 



CBS RADIO DIVISION 
Officers 

Arthur Hull Hayes President 

James M. Seward Executive Vice President 

H. Leslie Atlass. Vice President in 

Charge of Central Division 
Howard G. Barnes. .. .Vice President in Charge 

of Network Programs 
I. S. Becker. ....... .Vice President in Charge 

of Business Affairs 

Jules Dundes Vice President in Charge of 

Station Administration 

Lucian Davis Executive Producer of 

Network Programs Hollywood 

Horace R. Guillotte Vice President in 

Charge of Operations 

Louis Hausman Vice President in 

Charge of Advertising and Promotion 

J6hn J. Karol. Vice President in 

Charge of Network Sales 

William A. Schudt, Jr .Vice President in 

Charge of Station Relations 
Geraldine B. Zorbaugh. .... .Vice President and 

General Attorney 
Walter P. Rozett. ... Director of Administrative 

Operations 



Accounting 

George B. Stadtmuller. . . .Director of Accounting 

Business Affairs, Network Program 

I. S. Becker Vice President in Charge 

Preston Pumphrey Asst. to V.P. 

Frank Crowley Asst. Dir., Hollywood 

Anne Nelson Director of Business Affairs, 

Hollywood 

Editing 

Don ia!{ Director 



266 



Legal 

Ceraldine Zorbaugh. .... .V.P., General Attorney 

Robert Dunne Asst. General Attorney 



Network Programs 

Howard G. Barnes. . Vice President, Network 

Programs 

Gerald Maylsby . ......... Manager of Network 

Broadcasts 

Harlan Dunning. Program Supervisor 

James Fasset Supervisor of Music 

Charles Monroe. ... ..Director, Program Writing 



Network Sales 

John Karol. ....... .Vict President in Charge of 

Network Sales 
Ben S. Lochridge. ... ..Network Sales Manager 

William W. Firman ..Eastern Sales Manager 

Frank Nesbitt. .. Director of Sales Development 

Edward E. Hall Administration Manager of 

Station Relations 

Lillian Selb Business Manager 



Pacific Coast Office 
Jack Donahue Sales Manager 



News cmd Public Affairs 

Sig Mickelson. . . .V.P. of CBS, Inc., and General 
Manager of CBS News Division 

John F. Day Director of News 

Irving GiHin Director of Public Affairs 

George Crothers . . Dir. of Public Service 

Broadcasts 
Robert Skedgell. .. .Assistant Director of News, 

Radio 
John Jefferson. . Assistant Director, Public Affairs 

Theodore Koop. Director of 'News and 

Public Affairs, Washington 

William C. MacPhail Director of Sports 

Lewis $f»oll@nherg@r. ....... .Director of Special 

Events, Washington 



Operations 

Horace Guillotte. . . . . Vice President in Charge 
Arthur G. Peck. Manager of Network Operations 

Davidson Vorhes Manager, Technical 

Operations and Chief Engineer, WCBS 

Julius Mattfield .Manager, Music Library 

Lucile Singleton ........ Manager of Record amd 

Script Library 
W. C Harrington. .. Manager, Music Clearance 
Albert Bryant. ....... .Manager, Office Services 

Laurette Banks .Manager of Ticket Bureau 



Chicago Office, 410 Michigan Ave. 
Roger K. Huston Manager 



CBS-OWNED STATIONS 



Los Angeles Office, 6120 Sunset Blvd. 

Jack Donahue . ... Manager 

San Francisco Office, Palace Hotel 

Robert Price Manager 

Detroit Office, Fisher Bldg. 

Cornelius Knox Manager 



WCBS and WCBS-FM 
485 Madison Ave., New York 22 

Sam Slate .General Manager 

George E. Hurst Sales Manager 

Allen Ludden Program Manager 

Dave Driscoll Director of News and 

Public Affairs 
Richard Stahlberger. . . Sales Promotion Manager 
Milton Rich Director of Publicity 



Press Information 

Charles S. Steinberg Director 

Lloyd Brownfield ... Director of Press 

Information, Hollywood 

Melvin Spiegel Publicity Manager 

Sid Garfield. Director of Exploitation 

Phil Cohan Trade News Editor 

Anne Harding. ...... Manager, Service Division 



KCBS and KCBS-FM 
Palace Hotel , San Francisco S 

Henry Untermeyer .General Manager 

Richard Schutte Sales Manager 

Evelyn Clark Promotion Manager 

E. W. Whitney Program Director 

Don Mozley ..... News Director 

(Continued on Next Page) 



267 



(Continued from Preceding Page) 

KMOX 
401 S. Twelfth Blvd., St. Louis 2 

Robert Hyland. .General Manager 

Foster Brown .Sales Manager 

M»A Russell .Program Manager 

Alice Koch. Promotion Manager 

Frank Zwgart News Director 



KNX and ENX-FM and 

Columbia Pacific Network 

6121 Sunset Blvd.. Los Angeles 28 

Fred Ruegg. General Manager 

Maurie Webster. .Sales Manager 

Robert Sutton Program Director 

Phil Hillman. Promotion Manager 

John Beck News Director 



Chicago Office, 630 N. McClurg Ct. 

Thomas Peterson. Western Sales Manager 

Atlanta Office, 800 Peachtree St. 

George R. Swearinger, ]r ....Sales Manager 

Detroit Office, Fisher Bldg. 

Ralph H. Patt. Sales Manager 

!: 

Los Angeles Office, Columbia Squar* 

i 
Roland H. McClure. Sales Manager 

6 

San Francisco Office, Palace Hotel 

Byron Nelson Sales Manager 



WBBM and WBBM-FM 
630 N. McClurg Court, Chicago 11 

H. Leslie Arlass. . . . . .Vice President in Charge 

of Central Division, General Manager of WBBM 
E. iH. Shomo... .... .Assistant General Manager 

James Hensley. .Sales Manager 

Thomas A. Bland Program Director 

Harry Wilber. Promotion Manager 

C. W. Doebler. Executive Assistant 

Will Garry News Director 



WEEI and WEBE-FM 
182 Tremont St., Boston 12 

"nomas Gorman .General Manager 

Robert Sinnett .Sales Manager 

Ken Ovenden Program Manager 

Charles Ashley. News Director 



HOUSEWIVES' PROTECTIVE 
LEAGUE 

Edward W. Wood Jr.. ....... . .General Manager 

CBS RADIO SPOT SALES 

Gordon Hayes General Manager 

Milton F. Allison. ....... Eastern Sales Mgr. 

Edward O'Berst Research Manager 

Fred Heywood. . . .Sales Promotion Manager 



St. Louis Office, 9th & Sidney Sts. 
Eugene R. Myers. Sales Manager 

Station Relations 

William A. Schudt, jr V.P. in Charge 

Eric Salline Manager 



Research 

Harper Carraine Director of Research 

Edward Reeve Sales and Promotion 

Research Manager 

Howard Miller. ....... Manager, Coverage and 

Marketing Research 



Sales Promotion and Advertising 

Louis Dorfsman Direetoi 

Robert J. Sullivan. ....... .Manager of Audience 

Promotion and Merchandising 

Arnold Benson. ..... .Director Station Promotion 

Service 

Richard Golden ........ Director, Network Sales 

Edward Kaylin. Administrative Manager 

Naomi Andrews Network Copy Oilef 

Irving Miller. Director, Art Service, 

CBS-Owned Stations Promotion 

Joseph Tolt Production Manager 



268 



Service Seen Paramount Note 

In Network Radio Operation 



THESE are the days of Service Radio. 
Network radio today— and naturally 
I'm referring to Mutual Network radio— is 
geared directly to the nation's new listen- 
ing demands. Network radio provides gen- 
eral services— but also probes deeply into 
subjects for the specifics that age, wage and 
other environmental groups need at their 
disposal. 

Network radio provides speedy, mobile 
service for the listener on-the-run— but can 
and does dedicate service to established 
listening habits. 

Network radio recognizes the worldly 
ken, the desire to know how and when and 
why of the average listener. But today it 
also recognizes its role as companion and 
liaison with the outside world of the 
habitual listeners. 

* 

Probably the key to network radio's op- 
erations today is the fact that it is omni- 
farious—of all forms, of all varieties— cater- 
ing to all. This truly is Service Radio. 

And Service Radio can only be broadcast 
by a community station if it is a member of 
a major network, such as ours. 

Broadcast economy as well as service 
enter the picture at this point, too. 

Though every licensed radio station 
would like to beam Service Radio through- 
out its broadcast day, such station manage- 
ments recognize that only network radio 
can afford all major news services, can 
afford to maintain extensive news bureaus, 
can keep constant alerts on world-wide 
news happenings and reserve costly short- 
wave circuits to report and explore these 
events and their impact on the American 
listener. 

He demands today that his radio give 
him immediacy— plus impact. Only Service 
Radio can answer that need. 



* 



Mutual's news activities, its "Operation 
Newsbeat," is typical of the philosophy I 
am expressing in the phrase Service Radio. 
We could limit ourselves to reporting the 
news regularly from the four major wire 
services to which we subscribe. The Asso- 




By 
GEORGE VOGEL 

Executive 

Vice President 

Mutual Broadcasting 

System 



ciated Press, the United Press, International 
News Service and Reuters News Agency. 
But this is not enough. 

We assign "stringers," men who know 
the area intimately where news breaks are 
occurring, and ask them to give our listen- 
ers direct on-the-scene reports of these 
events— then to follow through with reaction 
stories showing how these events affect the 
communities in which they occur and the 
nation as a whole. 



# 



A network has ways and means of finding 
and absorbing successful merchandising and 
promotional patterns into its framework. 
And a Service Radio network such as 
Mutual passes these on to its affiliates so 
that they, too, can benefit— and can help 
their local as well as the network's national 
clients. 

The pulse of American listening— and 
buying— habits today is measured in multi- 
millions of responses rather than 2,000-set 
tallies or 2,000-person interviews. Actually, 
it is being counted by the 3,000 commercial 
radio stations dotting the American land- 
scape—stations that are born and thrive only 
because they serve the listeners in their 
respective areas. 

* 

But stations, however, that truly believe 
in Service Radio, that wish to provide the 
ultimate in broadcasting benefits to their 
listeners and their advertising clients join 
and maintain their membership in a net- 
work. That is why today more and more 
stations apply for network affiliations— why 
more and more stations are broadcasting in 
their area under the Mutual banner — -the 
new Mutual Network. 

They believe, as we do, that Service 
Radio is the key to radio in the future. And 
we're sure they're right. 



269 



MUTUAL BROAI 



ALABAMA 
WEZB Birmingham 
WEBJ Brewton 
WMSL Decatur 
WXAL Demopolis 
WD1G Dothan 
WVLA Eufaula 
WJOI Florence 
WCAS Gadsden 
WJBB *tialeyville 
WBHP Huntsville 
W'APX Montgomery 
WKHO Opelika 
WHTB Talladega 
UTBF Troy 
\VTBC Tuscaloosa 

ARIZONA 

KSUN Bisbee 
KAWT Douglas 
KVNA Flagstaff 
KOY Phoenix 
KTUC Tucson 
KVNC Winslow 
KVOY Yuma 

ARKANSAS 

KAMI) Camden 
KFAY Fayetteville 
jy'JX'S Fort Smith 
&FFA Helena 
KBLO Hot Springs 
KBTM Jonesboro 
KGHI Little Bock 
KVMA Magnolia 
KOTN Pine Bluff 
KWAK Stuttgart 
KUOA Si loam Springs 

CALIFORNIA 

KAFY Bakersrield 
KXO El Centre 
KIEM Eureka 
KHJ Los Angeles 
KMYC Marysville 
KYOS Merced 
KPRL Paso Bobles 
KKDG Redding 
KGMS Sacramento 
KSBW Salinas-Monterey 
KF.U1 San Bernardino 
KGB San Diego 
KFBC San Francisco 
KVEC San Luis Obispo 
KTMS Santa Barbara 
KWG Stockton 
KCOK Tulare- Visalia 
KVEN Ventura 

COLORADO 

KGIW Alamosa 
KttLN Canon City 
KAFA Colorado Springs 
KIMN Denver 
KGLN Glenwood Springs 
KREX Grand Junction 
KBNZ La Junta 
KLMR Lamar, 
KGHF Pueblo 
KVRH Salida 
KCRT Trinidad 

CONNECTICUT 

WNAB Bridgeport 
WPOP Hartford 
WNLC New London 
WTOR Torrington 
VVWCU Waterbury 

D>STRICT OF COLUMBIA 

WGMS Washington 

FLORIDA 

WRUF Gainesville 

VVKWF Key West 

WONN Lakeland 

WLBE Leesburg 

WTYS Marlanna 

WMMB Melbourne 

WKAT Miami 

WEBY Milton-Pensacola 

WSBB New Smyrna Beach 

WPCF Panama City 

WCNH Quincy 

WTSP St. Petersburg-Tampa 

WSTU Stuart 

WTNT Tallahassee 

WIRK West Palm Beach 

WSIR Winter Haven 

GEORGIA 

WUZE Atlanta 
WBBQ Augusta 
WBHF Cartersville 
WGBA Columbus' 
WMJM Cordele 
WNLJ Dalton 
WBHB Fitzgerald 
WGGA Gainesville 
WKEU Griffin 
WLAG La Grange 
WNEX Macon 
WMVG Mllledgeville 
WCOH Newman 
WRGA Rome 
WCCP Savannah 
WTWA Thomson 
WGOV Valdosta 
WAYX Waycross 

IDAHO 

KVNI Coeur d'AIene 
K1FI Idaho Falls 
KRLC Lew is ton 
KGEM Boise 
KWIK Pocatello 
KLIX Twin Falls 
KWAL Wallace 



ILLINOIS 
WLS Chicago 
WJPF Herrin 
W1RL Peoria 
WCVS Springfield 

INDIANA 

W'aSK Lafayette 
WSAL Loganspoi't 
WJVA South Bend 
WAOV 



IOWA 

KSWI Council Bluffs 
KROS Clinton 
KSTT Davenport 
KWDM Des Moines 
WDBQ Dubuque 
KVFD Fort Dodge 
KWWL Waterloo 

KANSAS 

KGNO Dodge City 
KVVGB Goodland 
KIND Independence 
KSAL Salina 
KTOP Topeka 
KAKE Wichita 

KENTUCKY 
WLBJ Bowling Green 
WCTT Corbin 
WHIR Danville 
WFKY Frankfort 
WVLK Lexington 
WGRC Louisville 
WFTM Maysville 
WOMI Owensboro 
WSIP Paintsville 
WPKE Pikeville 
WEKY Richmond 
WSFC Somerset 
WKYB Paducah 

LOUISIANA 
WAIL Baton Rouge 
WIKC Bogalusa 
KEUN Eunice 
KPEL Lafayette 
KAOK Lake Charles 
KLIC Monroe 
KNOC Natchitoches 
WTPS New Orleans 
KENT Shreveport 

MAINE 

WFATJ Augusta 
WABI Bangor 
WIDE Biddeford 
WCOTJ Lewiston-Aubuni 
WPOR Portland 

MARYLAND 

WWIN Baltimore 
WJEJ Hagerstown 

MASSACHUSETTS 

WNAC Boston - 
WALE Fall River 
WEIM Fitchburg 
WHAI Greenfield 
WLLH Lowell-Lawrence 
WNBH New Bedford 
WBRK Pittsfield 
WMAS Springfield 
WARE Ware 
WOCB West Yarmouth 
WAAB Worcester 

MICHIGAN 

I'KLW Detroit 
W'DBC Escanaba 
WBBC Flint 
WLAY Grand Rapids 
WKHM Jackson 
WDMJ Marquette 
WSfiW Saginaw-Bay City 



MINNESOTA 

KAUS Austin 

KBUN Bemidji 

WDSM Duluth-Superior 

WEVE Eveleth 

KSI'M Fairmont 

KGDE Fergus Falls 

KOZY Grajid Rapids 

Mcorehead (see Fargo, X. D. 

WISK St. Paul 

KWAD Wadena 

MISSISSIPPI 
WLOX Blloxi-Gulfport 
W.IMB Brookhaven 
WROX Clarksdale 
WCBI Columbus 
WJPR Greenville 
WNAG Grenada 
WRBC Jackson 
WNAT Natchez 
WELO Tupelo 
WQBC Vicksfiurg 
WROB West Point 

MISSOURI 

KWOS Jefferson City 
WMBH Joplin 
KXEO Mexico 
KRES St. Joseph 

MONTANA 
KBMY Billings 
KOPR Butte 
KMON Great Falls 
KO.TM Havre 
KGEZ Kalispell 
KXLO Lewiston 
KLCB Libby 
KPRK Livingston 
KATL Miles City 




KBTK Missoula 
KIYI Shelbv 
KGCX Sidney 
KVCK Wolf Point 

NEBRASKA 
KSWI Council Bluffs 
KGFW Kearney 
KBRL McCook 
KNEB Scottsbluff 
KLMS Lincoln 

NEVADA 

KKLK Elko 
IvORK Las Vegas 
KATO Reno 



NEW MEXICO 
KALG Alamogordo 
KQUE Albuquerque 
KSVI' Artesia 
KWEW Hobbs 
KGFL Roswell 
KTNM Tucumcari 

NEW YORK 
WOKO Albany 
WMBO Auburn 
WBTA Batavia 
WKOP Binghamton 
WEBR Buffalo 



WT.EA He 

WKHH Horseheads-Eii 
W.TOO Jamestown 
WK.N'Y Kingston ' 
WICY Main 
WOR New York 
WSLB Ogdensburu 
WIRY Plattshurgh 
WKAL Rome-Utica 
W.VDR Syracuse 

NORTH CAROLINA 
WLOS Asheville 
WRBB Burlington 
WGGC Belmont 
WBLA Elizabelhtown 
WFNO Fayetteville 
WFVC Fuquay Springs 
WGBG Greensboro 
WGTC Greenville 
WHNC Henderson 
WJNC Jacksonville 
WLOE Leaksville 
WJRI Lenoir 
WTSB Lumberton 
WSYD Mt. Airy 
WHIT New Bern 
WKIX Raleigh 
WCBT Roanoke Rapids 
WSTP Salisbury 
WOHS Shelby 
W'GNI Wilmington 
WVOT Wilson 
WTOB Winston-Salem 
WISP Kinston 



NORTH DAKOTA 

KDLR Devils Lake 

KVOX Fargo (Moorhead, Minn. 

KNOX Grand Forks 

IvEYJ Jamestown 

KLPM Minot 

KCVC Valley City 

KCGX Sidney-Williston 

OHIO 

WHKK Akron 

Bellaire (see Wheeling, W. Va.> 

WBEX Chillicothe 

WLW Cincinnati 

USKS Cleveland 

WIRO Ironton 

WMOA Marietta 

WLEC Sandusky 

WSTV Steubenville 

WTOD Toledo 

OKLAHOMA 
KWON Bartlesville 
KRHD Duncan 
WBBZ Ponca City 
KGFF Shawnee 

OREGON 
KWIL Albany 
KWIN Ashland 
KAST Astoria 
KBXD Bend 



ASTING SYSTEM 




KOOS Coos Bay 
K.ORE Eugene 
KUIX Grants Pas 
KF.II Klama 
KPOJ Portland 
KRXL Rosehurg 
KSLM Salem 

PENNSYLVANIA 
WCPA Clearfield 
WESB Bradford 
WOMB Harrisburg 
WAZL Hazleton 
WCRO Johnstown 
WLAN Lancaster 
WBPZ Lock Haven 
WKST New Castle 
YV1P Philadelphia 
U'MCK Pittsburgh-McK: 
WTI'A Pottsville 
WKBI St. Mary's 
W1IA.T State College 
WHTN Tyrone.- Altoona 
WJPA Washington 
WNBT Wellsboro 
YVBAX Wilkes-Barre 
WSBA York 
WAKV La Trobe 

RHODE ISLAND 
WJSAN Providence 
WERT Westerly 

SOUTH CAROLINA 

WANS Anderson 
WNSO Bennettsville 
WHAN Charleston 
WLAT Conway 



TENNESSEE 
WLAR Athens 
WAGO Chattanooga 
WJZM Clarksville 
WBAC Cleveland 
-U'EKR Fayctteville 
WETB Johnson City 
WKGN Knoxville 
WJJM Lewisburg 
W.MMT McMinnville 
WHBQ Memphis 
WCRK Morristown 
WNAH Nashville 
WATO Oak Ridge 
TEXAS 

KWKO Abilene 
KVLF Alpine 
KAMQ Amarillo 
KVET Austin 
KlOX Bay City 
KTXC Big Spring 
KHUZ Borger 
KB WD Brownwood 
KORA Bryan 
WRR Dallas-Ft. Worth 
WSET El Paso 
KNAP Fredericksburg 



KTHT Houston 

KLEN Killeen 

KVOZ Laredo 

KLLL Lubbock 

KTRE Lufkin 

KRIO McAllen 

KVKM Monahans 

KRIG Odessa 

KPDN Pampa 

KILN Pecos 

KEYE Perryton 

KVOP Plainview 

KPAC Port Arthur-Beaumont 

KMAC San Antonio 

KRRV Sherman-Dennison 

KSNY Snyder 

KOSY Texarkana 

KGKB Tyler 

KVIC Victoria 

KAVTX Waco 

KSYD Wichita Falls 

UTAH 

KVNU Logan 
KLO Ogden 
KOAL Prince 
KOVO Provo 
KALL Salt Lake City 

VERMONT 
WSYB Rutland 
WDEV Waterfoury 



WISCONSIN 
WHBY Appleton 
WGEZ Beloit 
WBIZ Eau Claire 
KFIZ Fond du Lac 
WCLO Janesville 
WISC Madison 
WOMT Manitowao 
WFOX Milwaukee 
WFHR Wisconsin Rapids 

WYOMING 
KVOC Casper 
KVWO Cheyenne 
KOVB Lander 
KOWB Laramie 
KPOW r Powell 
KRAL Rawlins 
KWRL Rlverton 
KATRS Rock Springs 
KWYO Sheridan 
FCRTR Thermopolis 
KWOR Worland 



NBC RADIO NETWORK 




«■<■« ^<-<-<-<-<-<^-<^-<-<-<-<-fff^<<^<^^^^fff< < < < < < <hhh;-<- < < «<<< 



UTUAL 

BROADCASTING SYSTEM, INC. 

<:<<<<<<<<<«««««< <<««^ efc ■<-<-< < <■<■<■<■< <■< <■<-<-<■<-<-<■<■ <hk < < < < HK 

Executives and Staff 

1440 Broadway, New York 18, N. Y. 

Telephone: BRyant 9-7600 



Board of Directors 

Armand Hammer Chairman (N. Y.) 

H. Roy Roberts (L. .A) 

Frank P. Barton (L. A.) 

George Vogel (N. Y.) 

Arthur Brown (N. Y.) 

L. M. Halper (L. A.) 

Robert F. Hurleigh (Washington) 

Officers 

Armand Hammer President 

George Vogel Executive Vice President 

H. Roy Roberts Treasurer 

Frank P. Barton Secretary 

James Z. Gladstone Comptroller 

Administrative Services 

Herbert J. Cutting Director 

Dudley Cox Budget Manager 

George Tietjen Accounting Supervisor 

Lillian Brinkman Personnel Records 

Violet Hutchinson Telephone Supervisor 

Margaret Riordan Supervisor, Wire 

Communications 
Judith Slivka Purchasing 



Legal Counsel 

Elisha Goldfarb New York 

Frieda Hennock Washington, D. C. 

Program 

Harold M. Wagner Vice President in Charge 

Joseph F. Keating. . . .Mgr. of Program Operations 
Frank Miller Supervisor of Program Traffic 

Public Relations and Research 

Harold Gold Director of Press Information 

and Audience Promotion 

Henry R. Poster Director of Research 

and Sales Promotion 

Station Relations 

Charles King Director 

Jack Irish Assistant Director 

Eugene Fitts Director of Station Services 



Engineering 

Abe Jacobowitz. Dir. of Gen. Engineering 

Leslie Learned Director of Engineering 

James Chapman. . . . Asst. Director of Engineering 

Sales 

Sidney P. Allen Vice President in Charge 

Joanne Hicks Manager of Sales Service 



News 

Robert F. Hurleigh Vice Pres. in Charge 

Martin Plissner News Editor 

Sports 

Cy Mann Director of Sports 

Washington 

Robert F. Hurleigh Vice Pres. in Charge 

Jack Gertz Director of National Affairs 

Los Angeles 

Norman J. Ostby General Manager, 

West Coast Division 



Robert S. Jones 



Chicago 

Manager, Midwest Operations 



Mutual Affiliates Advisory 

Committee 

Thomas F. McNulty WWIN, Baltimore, Md. 

Carter C. Peterson WCCP, Savannah, Ga. 

Charles L. Harris WGRC, Louisville, Ky. 

Carl Junker WTPS, New Orleans, La. 

Robert Webber KWDM, Des Moines, Iowa 

Durwood Tucker WRR, Dallas, Texas 

George Hatch KALL, Salt Lake City, Utah 

Victor C. Diehm WAZL, Hazleton, Pa. 

E. Z. Jones WBBB, Burlington, N. C. 

Mike Layman WSFC, Somerset, Ky. 

Sam W. Anderson KFFA, Helena, Ark. 

Edward Breen KVFD, Ft. Dodge, Iowa 

Richman G. Lewin KTRE, Lufkin, Texas 

Wayne Phelps KALG, Alamogordo, N. M. 



272 



^^^(r^^^r«^r 



-<-<^HHHHHHHHHHHHHHHHHHK-<-<-< <<<<<■ 



Radio Continues In Its Usual Role 
As Nation's 'Scoop' Medium For News 




TO what communications medium do peo- 
ple turn when they want to know the 
latest news? Newspapers? Television? Or do 
they listen to their radios? 

In a 1953 survey by Alfred Politz Re- 
search, Inc., people were asked how they 
would check a rumor that a war had started. 
A total of 54.8 per cent said that they would 
turn on the radio. This was a higher per- 
centage than newspapers and TV combined. 

That's one of the reasons why network 
radio's future was never better. Radio is still 
the "scoop" medium for hot news breaks. 

In my office I have a little gray box 
which is similar to boxes in every NBC 
Radio Affiliate's control room. It's a Hot 
Line Control Box which gives a warning of 
a news flash whenever a button is pushed 
in Radio Central in New York. When this 
happens, a sub-audible 200 cycle tone is 
sent out on network lines, alerting the sta- 
tions by activating a light and a buzzer. By 
using this device, any NBC reporter who 
can get to a telephone can start broadcast- 
ing over the entire network within a couple 
of minutes. 

* 

Split-second reporting is a reality by 
means of radio. During the trial of Colonel 
Abel, the Soviet spy, an NBC reporter was 
stationed in the courtroom and another was 
waiting outside in a phone booth. NBC was 
on the air with the news 40 seconds after 
the judge handed down the indictment. 

The audience that listens to radio is im- 
mense—but it has never been accurately 
counted because only stationary sets are in- 
cluded by existing polling methods. In my 
opinion, current radio ratings account for 
only about 40 per cent of the actual num- 
ber of listeners. 

# 

The number of radio stations in the 
United States is now at an all-time high— 
and it will probably continue to grow. But 
what about the quality of their program- 
ming? It seems to me that "jukebox stations," 
which exist by means of a non-stop disc 
jockey and "the latest news" (which is 
read, unedited, as it comes over the press 
association teletype), will eventually drown 
out one another. While this takes place— 



By 

MATTHEW J. 

CULUGAN 

Vice President 
NBC Radio Network 



and I think the process has already started — 
the public will turn more and more to the 
network-affiliated station which offers world 
wide news, great special events, top enter- 
tainment stars, high quality dramatic shows 
and fine, listenable music. 

# 

What "jukebox station," for example, could 
offer expert commentary and analysis of cur- 
rent events by such experts as Chet Hunt- 
ley, David Brinkley, Morgan Beatty, Irving 
R. Levine, and Joseph C. Harsch— to men- 
tion but a few of the authorities who staff 
NBC News. Such stations could never pre- 
sent prize-winning documentaries such as 
"Biographies in Sound," live music pro- 
grams such as "NBC Bandstand," or a week- 
end feature like "Monitor" which has a 
world-wide staff to gather feature material. 
Our listeners know the difference. So do 
our advertisers, whose net purchases of time 
in 1957 were 41 per cent higher than the 
1956 total. 

During the day, radio is still the basic 
entertainment in the home; housewives have 
discovered that you can't do the daily chores 
while reading magazines or looking at TV. 
That's one factor which assures a permanent 
future for radio. And since network radio 
provides the medium's best programming, 
you can be sure that sponsors will become 
increasingly aware that network radio will 
provide maximum mileage for their adver- 
tising dollars. 

The return to Network Radio of the top 
fifteen pre-TV spenders has been cited as 
prime evidence of net radio's revitalization. 
Less spectacular, but equally meaningful, 
are the scores of medium budget adver- 
tisers who have literally discovered network 
radio this past year. The NBC Radio Net- 
work has developed a secret weapon in the 
merchandising area which has electrified 
medium and small budget advertisers' sales 
departments. 



273 



NBC RADIO* 



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274 



COLORADO 



NEW MEXICO 





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_Mankato__Rfithestei 



WKBH 
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Milwaukee \ Cm^^^ V 






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275 



NBC RADIO NETWORK 




Thaddeus sees Red 

and covers the 11th largest TV 
market with one station! 

Rhode Island Red impresses on time buyer Thaddeus 0. 
Thistlethwaite the fact that WJAR-TV's primary cov- 
erage area includes, not just Providence but all south- 
eastern New England, including Boston, Fall River, 
New Bedford, Worcester! Call your Petry man and let 
him show you just how much extra coverage you get 
with W JAR-TV in the Providence market! 




In the Providence market 

WJAR-TV 

is cock-of-the-walk 
in station coverage! 




Channel 10 • Providence, R.I. • NBC* ABC • Represented by Edward Petry & Co., Inc. 



276 



•<-<■<<<<<<<<<<<<<<<-<-<-<-<■<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< 

NATIONAL 

BROADCASTING COMPANY, INC. 

<<<<<<<<<<<<<<<<<<<<<<<<<<<< # <<<<<<<<<<<<<<<<<<<<<<<<<<<< 

30 Rockefeller Plaza, New York 20, N. Y. 
Telephone: Circle 7-8300 
Registered Telegraphic Address: NATBROCAST NEW YORK 
BOARD OF DIRECTORS DEPARTMENTS 



David C. Adams 
jobn T. Cahill 
Oharfes R. Denny 
Frank M. Folsom 
Harry C Hagerty 
George L. Harrison 
Joseph V. Heffernan 
Mrs. Douglas Horton 



Harry C. Ingles 
Charles B. Jolliffe 
Robert E. Kintner 
Edward F. McGrady 
David Sarnoff 
Robert W. Sarnoff 
Walter Bedell Smith 
John K. West 



OFFICERS 

Robert W. Sarnoff President 

David C. Adams Executive Vice President 

Kenneth W. Bilby Executive Vice President 

J. M. Clifford Executive Vice President 

Robert E. Kintner Executive Vice President 

Joseph V. Heffernan Vice President 

Harry Bannister Vice President 

Hugh M. Beville, Jr Vice President 

Charles H. Colledge Vice President 

Matthew J. Culligan Vice President 

Jerry A. Danzig Vice President 

James E. Denning Vice President 

Don Durgin Vice President 

Sydney H. Eiges Vice President 

Thomas E. Ervin Vice President 

Richard H. Graham Vice President 

Andrew L. Hammerschmidt Vice President 

William S. Hedges Vice President 

Jules Herbuveaux Vice President 

Edward H. Hitz Vice President 

B. Lowell Jacobsen Vice President 

Thomas E. Knode Vice President 

Howard L. Letts Vice President 

Robert F. Lewine Vice President 

Alan W. Livingston Vice President 

George D. Matson V.P. & Treasurer 

William R. McAndrew Vice President 

Thomas C. McCray Vice President 

William K. McDaniel Vice President 

Thomas B. McFadden Vice President 

Frank M. Russell Vice President 

Thomas W. Sarnoff Vice President 

Walter D. Scott Vice President 

Carleton D. Smith Vice President 

P. A. Sugg Vice President 

John K. West Vice President 

Lloyd E. Yoder Vice President 

William A. Williams Assistant Treasurer 

John Q. Cannon Secretary 

Paul B. Lynch Assistant Secretary 

John V. Shute Assistant Secretary 

Raymond E. Simonds Assistant Secretary 



EXECUTIVE 

Robert W. Sarnoff President 

Joseph V. Heffernan Staff Vice President 



ADMINISTRATION 

j. M. Clifford. . .Exec. Vice Pres., Administration 

Controllers 

Aaron Rubin Controller 

Dick T. Hollands Director, Budgets & 

Financial Planning 

Robert H. Barnaby Mgr., Capital Budgets 

Helen Davis Mgr., General Office Service 

Anthony J. Dente. . . . Mgr., Operating Budgets & 
Financial Evaluation 

Miriam Hoffmeir Mgr., Program Analysis 

John McDermott Manager, Audits 

Richard J. Raburn, Jr Director, Accounting 

James Jurist Chief Accountant 

Charles J. Ochsenreiter Manager, Systems 

Randall R. McMillin Dir., Pchsg. & Materials 

Albert E. Walker. ..... .Manager, Transportation 

Engineering & Facilities 
Administration 

Andrew L. Hammerschmidt. .. .V.P. , Engineering 
& Facilities Administration 

William A. Clarke Dir., Facilities Adm. 

Joseph J. Arnone. . . .Mgr., Design & Construction 

Edward M. Lowell Manager, Administration 

George M. Nixon Dir., Engineering Dev. 

Chester A. Rackey. . . . Dir., Facilities Engineering 
William S. Duttera. . . . .Mgr., Allocations Engin'g 

Raymond F. Guy Sr. Staff Engineer 

James L. Wilson. .Mgr., Engineering Adm.Cr Svcs. 

Low 

Thomas E. Ervin V.P. & General Attorney 

Joseph A. McDonald Asst. General Attorney 

John V. Shute Asst. General Attorney 

Benjamin D. Raub Asst. General Attorney 

Personnel 

B. Lowell Jacobsen V.P., Personnel 

A. Richard Connell Manager, Organizational 

Planning & Mgt. Development 

H. 0. Lumb Director, Personnel 

George H. Fuchs Director, Labor Relations 

Dr. Bernard J. Handler Company Physician 

(Continued on Next Page) 



277 



(Continued from Preceding Page) 

Talent & Program Contract 
Administration 

James E. Denning V.P., Talent fir 

Program Contract Adm. 

James A. Stabile Dir., Talent fir 

Program Contract Adm. 

Charles J. Moss Mgr., Talent & 

Program Contract Ops. 

Martin J. Begley Casting Director 

Thomas H. Belviso Mgr., Music fir 

Literary Rights 

Treasurer's Office 

George D. Matson... V.P. & Treasurer 

William A. Williams Assistant Treasurer 

Harry F. McKeon Director, Tax Office 

International Operations 

Alfred Stern Dir., Int'l Operations 

Romney Wheeler Dir., European Operations 

Richard L. Berman Mgr., Facilities, 

Int'l Operations 

Alvin Ferleger Mgr., Administration fir 

Sales Development 

NBC International Ltd. 

Alfred Stern Chairman of Board 

Romney Wheeler President 

California National Productions, 
Inc. 

(Wholly-owned Subsidiary) 
Earl Rettig President 

(For other personnel, see Film Producers section) 

PACIFIC DIVISION 

3000 W. Alameda Ave., Burbank, Calif. 

THornwald 5-7000 

John K. West V.P., Pacific Division 

Alan W. Livingston. V.P., TV Network Programs 
Thomas W. Sarnoff. . V.P., Prodn. fir Bus. Affairs 

Richard Graham Vice President, Law 

John E. Burrell Mgr., Tech. Operations 

Sheldon B. Hickox, Jr Dir., Station Relations 

Max Bauman Manager, Purchases 

Blake Chatfield Mgr., Best. Air Promotion 

Fenton Coe Director, Film Production 

Maurice J. Corwin Mgr., Best. Facilities & 

Operations 

Frank Cleaver Director, Film Programs 

Frank V. Dellett Asst. Treasurer, Pac. Div. 

Paul Gale Manager, Traffic 

Helen Hall Manager, Adv. fir Prom. 

Harold Kemp Director, Nighttime Programs 

John R. Kennedy Liaison Engineer 

Joseph L. Kubin Asst. Controller, Pac. Div. 

Henry Maas Mgr., Sales fir Program Services 

John W. Nelson Director, Daytime Programs 

Edward A. Rosenberg Mgr., Contract 

Administration 



Ralph F. Shawhan Dir., Press fir Publicity 

John H. Thompson. . .Mgr., News fir Spec. Events 

Robert D. Thompson Mgr., General Services 

Oscar C. Turner. . . Mgr., Personnel & Labor Rel. 

Richard C. Welsch Director, Production 

Robert Wood Mgr., Continuity Acceptance 

CORPORATE RELATIONS 

David Adams Exec. V.P., Corporate Rel. 

Planning and Research 

Hugh M. Beville V.P., Planning fir Research 

Dr. Thomas E. Coffin Director, Research 

Robert D. Daubenspeek .. Mgr., Research Services 

Jack B. Landis Mgr., Research Projects 

Allen R. Cooper Dir., Corporate Planning 

Harrold Cranton. Mgr., Plans Presentations 

Barry Rumple Mgr., Plans Management 

James Cornell Staff Asst., Prog. Planning 

Station Relations 

Harry Bannister V.P. for Station Rel. 

Thomas E. Knode V.P., Station Relations 

Donald J. Mercer Dir. of Station Rel. 

WASHINGTON OFFICE 

1625 "K" St., N.W., Washington, D. C. 

ADams 4-5400— District 7-1260 

Frank M. Russell. , . Vice President, Washington 

NBC OWNED STATIONS & 
NBC SPOT SALES 

P. A. Sugg. V.P., NBC Owned Stations fir 

NBC Spot Sales 

Donald E. Bishop Dir., Community Services 

Thomas S. O'Brien Dir., Business Affairs 

Anthony C. Krayer Business Manager 

NBC Spot Sales 

Thomas B. McFadden V.P., NBC Spot Sales 

Richard H. Close. .... Dir., Represented Stations 

George Dietrich Dir., Radio Spot Sales 

Richard Arbuckle. Mgr., Radio Spot Sales, 

Central Office 

William Buschgen Mgr., AM Spot Sales, 

Detroit 
Frederick Lyons. . Mgr., Eastern Radio Spot Sales 
Edward H. Macaulay. ..... .Mgr., Western Radio 

Spot Sales 

Dave Scott Mgr., New England Spot Sales 

Loren Surles Mgr., New Business 

Morton Gaffin Dir., New Bus. & Prom. 

NBC Owned Stations 
WRCA, WRCA-FM, New York 

William N. Davidson General Manager 

Arthur Hamilton Station Manager 

Tony Kraemer Mgr. Adv., Prom, fir Mdsg. 

John O'Keefe. Manager of Publicity 

Max Buck Dir. of Sales, WRCA/WRCA-TV 

Herman Maxwell Sales Director, WRCA 

Bill Kreitner Mgr., Local Sales WRCA 

Joseph Murphy Manager, Merchandising 

Steve White Program Manager 



278 



WKNB, Hartford-New Britain 

Peter B. Kenney V.P. Gen. Manager 

Robert W. Bray Program Manager 

Victor j. Brewer Sales Manager 

John P. Shipley Chief Engineer 

Neil Murphy Business Affairs Mgr. 

Frank Wooding Promotion Manager 

WRC, WRC-FM, Washington 

i 

Carleton D. Smith V.P. & Gen. Manager 

Joseph Goodfellow Station Manager 

Harry Karr Sales Manager 

William Coyle Director of Adv., Prom., 

Mdse. & Publicity 

Ralph McCawley Adv. & Prom. Manager 

Curt Prior Merchandising Mgr. 

James Kovach Director of Programs 

Edwin Peterson Publicity Manager 

WAMP, WFMP, Pittsburgh 

H. W. Shepard General Manager 

Martin Pollins Sales Manager 

John Buchheit Local Sales Manager 

Oscar Campbell Business Manager 

William Babcock Program Manager 

WMAQ, WMAQ-FM, Chicago 

Jules Herbuveaux. V.P. & Gen. Manager 

Howard Coleman Station Manager 

Henry Sjogren As«t. Gen. Manager 

Rudi Neubauer Sales Manager 

John Keys Dir. of Adv. & Prom. 

Stephen J. Krasula Merchandising Mgr. 

Richard Johnson Program Manager 

Chet Campbell Publicity Manager 

John Whalley Dir. of Operations 

WRCV, Philadelphia 

Lloyd E. Yoder V.P. & Gen. Manager 

Harold W. Waddell Station Manager 

Jack Wiley Dir. of Adv. & Prom. 

Mary Doyle Merchandising Mgr. 

Bill Dallman Sales Manager 

Robert C. Benson Program Manager 

Curtis D. Peck Dir. of Operations 

KNBC, San Francisco 

George W. Fuerst General Manager 

Richard H. Gravett Sales Manager 

Mrs. Jane Morrison Mgr. of Adv., Prom. 

£r Publicity 

William Cancilla Merchandising Mgr. 

Jack Wagner Program Manager 



PUBLIC RELATIONS 



Kenneth W. Bilby. 



Exec. Vice President, 
Public Relations 



Continuity Acceptance 

Stockton He Iff rich. . Dir., Continuity Acceptance 
Carl Watson Mgr., Continuity Acceptance 

Advertising 

John H. Porter Director, Advertising 

J. Donald Foley Mgr., Trade & NBC Owned 

Stations Advertising 

John Graham Art Director 

Edwin Vane Mgr., Audience Adv. & Prom. 

Exploitation 

Alexander S. Rylander Dir., Exploitation 

Peter M. Tintle Mgr., Guest Relations 

John Scuoppo Mgr-, Field Exploitation 

Press and Publicity 

Sydney H. Eiges V.P., Press & Publicity 

Ellis Moore Dir., Press Department 

Milton Brown Mgr., Program Publicity 

Sidney Desfor Mgr., Photo Unit 

Charles A. Henderson Mgr., Publicity, Radio 

Net. Owned Stations & NBC Spot Sales 

Joseph A. Ryan Mgr., Bus. & Trade Publicity 

Mike Horton Director, Information 

Kathryn Cole Manager, Information 

Cornelius K. Sullivan. ... Pub. Rel. Representative 
William B. Miller Night Executive Officer 

RADIO NETWORK 

Matthew J. Culligan V.P., Radio Network 

Jerry A. Danzig V.P., Radio Net. Programs 

Albert L. Capstaff Dir., "Monitor" & Special 

Programs 

Norman S. Livingston Dir., Net. Programs 

William K. McDaniel V.P., Radio Net. Sales 

William F. Fairbanks National Sales Mgr. 

George Diefenderfer Mgr., Central Sales 

David A. Engles Mgr., Western Sales 

Harry E. Hobbs Mgr-, Eastern Sales 

George A. Graham Dir., Sales Planning 

Howard Gardner Mgr., Sales Development 

Robert C. Hitchens Mgr., Radio Sales 

Presentation 

Ludwig W. Simmel Mgr., Radio Sales 

Service & Traffic 

Theodore Zaer Dir., Bus. Affairs, Radio Net. 

Murray Heilweil Marketing Director 



279 



KEYSTONE BROAD 



ALABAMA 

WRFS Alexander City 
WCTA Andalusia 
WANA Annistpn 
WBCA Bay Minette 
WEDR Birmingham 
WEB J Brewton 
WRA6 Carrollton 
WKLF Clanton 
WKUL Cullman 
WMSL Decatur 
WXAL Demopolis 
WOOF Dothan 
WULA Eufaula 
WBLO Evergreen 
WWWF Fayette 
WJOl Florence 
WZOB Fort Payne 
WETO Gadsden 
WGEA Geneva 
W6YV Greenville 
WGSV Guntersville 
WJBB Haleyville 
WERH Hamilton 
WBHP Huntsville 
WPBB Jackson 
WWWB Jasper 
WMOZ Mobile 
WMFC Monroevslle 
WCRL Oneonta 
WJHO Opelika 
WPID Piedmont 
WELR Roanoke 
WWWR Russellville 
WROS Scottsboro 
WHBB Selma 
WFEB Sylacauga 
WHTB Talladega 
WJDB Thomasville 
WTBF Troy 
WTBC Tuscaloosa 
WTUS Tuskegee 
WETU Wetumpka 

ARIZONA 

KCKY Coolidge 
KAWT Douglas 
KCLS Flagstaff 
KDJI Holbrook 
KNOG Nogales 
KRIZ Phoenix 
KOFA Yuma 

(Formerly KOLD) 

ARKANSAS 

KVRC Arkadelphia 
KBTA Batesville 
K3BA Benton 
KLYX Berryville 
KAMD Camden 
KCON Conway 
KAGH Crossett 
KDQN De Queen 
KELD El Dorado 
KXJK Forrest City 
KHOZ Harrison 
KFFA Helena 
KXAR Hope 
KBHS Hot Springs 
KBTM Jonesboro 
KG HI Little Rock 
KBOK Malvern 

(Formerly KDAS) 
KTML Marked Tree 
KVSA McGehee 
KEN A Mena 
KHBM Monticello 
KTi.o Mountain Home 
KOSE Osceola 
KORS Paragould 
kotn Pine Bluff 
KPOC Pocahontas 
KXRJ Russellville 
KWCB Searcy 
miOA Siloam Snrings 
|<RRS Soringdale 
KWAK Stuttgart 
|<R! W Walnut Ridge 
KWRF Warren 

CALIFORNIA 

KIBS Bishop 
KBMX Coalinga 
KRnu Dinuba 
KICO El Centro 

(Calexico) 
""4C Fort Bragg 
KGST Fresno 
KPER Gilroy 
kcvr Lodi 
KRFR Long Beach 
i/vr»s Merced 
"^FF Needles 
■'HFS Palm Snrings 
"'RE Palo Alto 
I'PRl. Paso Robles 
KAFP Petaluma 



KTIP Porterville 
KRKS Ridgecrest 
KITO San Bernardino 
XERB San Diego 

(Tijuana, Mexico) 
KROG Sonora 
KSUE Susanville 
KTKR Taft 
KG EN Tulare 
KTUR Turlock 
KUDU Ventura 
ICAGR Yuba City 



COLORADO 



KGIW 
KHIL 
Fort 
KRLN 
KAFA 
KVFC 
KRAI 
KLIR 
KIUP 
KFTM 
KYOU 
KBNZ 
KLMR 
KLVC 
KLOV 
KSLV 
KDZA 
KVRH 
KOLR 
KCRT 



Alamosa 
Brighton- 
Lupton 
Canon City 
Colorado Springs 
Cortez 
Craig 
Denver 
Durango 
Fort Morgan 
Greeley 
La Junta 
Lamar 
Leadville 
Loveland 
Monte Vista 
Pueblo 
Sal i da 
Sterling 
Trinidad 



FLORIDA 

WAPG Arcadia 
WTRL Bradenton 
WKTS Brooksville 
WTAN Clearwater 
WKKO Cocoa 
WCNU Crestview 
WDCF Dade City 
WDSP De Funiak 

Springs 
WOOO Deland 
WDBF Delray Beach 
WFBF Fer^andina Beach 
WINK Fort Myers 
WARN Fort Pierce 
WGGG Gainesville 
WGMA Hollywood 
W7R0 Jacksonville Beach 

(Jacksonville) 

(Formerly WJVB) 
WKWF Key West 
WRWB Kissimmee 
WDSR Lake City 
WIPC Lake Wales 
Wi BE Leesburg 
WNER Live Oak 
WMAF Madison 
WTYS Marianna 
WSBB New Smyrna 

Beach 
WTMC Ocala 
WWPF Palatka 
WDLP Panama City 
WPFA Pensacola 
WPRY Perry 
WPLA Plant City 
WFOY St. Auqustine 
WTRR Sanford 
WKXY Sarasota 
Wjr.M Sebring 
WRGR Starke 
WSTU Stuart 
vvmen Tallahassee 
WWTB Tampa 

(Formerly WEBK) 

GEORGIA 

WAAG Adel 

WJAZ Albany 

WP.OS Alma 

WHFC Americus 

WGAU Athens 

WRIA Augusta 

WMRR Rainbridge 

W"AR Baxley 

WMOG Brunswick 

WGRA Cairn 

WCI B Camilla 

WIRR Carrollton 

WRHF Cartersville 

wo a A Cedartown 

WMIM Cordele 

WOFS Covington 

WRLI Dalton 

wnwo Oawson 

WT4M Decatur (Atlanta) 

(Formerly WGLS) 
WniMfi Dounlas 

wmi x nublin 
wson Fiberton 
wrhr Fitzoerald 
wppm F 0r t VaMey 
WGGA Gainesville 



WKEU 

WCEH 

WBt:,H 

WLFA 

WLAG 

WMGE 

WFOM 

WDAX 

WMVG 

WMRE 

WMGA 

WBBN 

WSFB 

WRGA 

WSNT 

WFRP 

WWNS 

WSYL 

WSFT 

WTWA 

WWGS 

WLET 

WJEM 

WVOP 

WAYX 

WBRO 

WRLD 

WIMO 



Griffin 

Hawkinsville 
Jesup 
Lafayette 
La Grange 
Madison 
Marietta 
McRae 

Milledgeville 
Monroe 
Moultrie 
Perry 
Quitman 
Rome 

Sandersville 
Savannah 
Statesboro 
Sylvan i a 
Thomaston 
Thomson 
Tifton 
Toccoa 
Valdosta 
Vidalia 
Waycross 
Waynesboro 
West Point 
Winder 



HAWAII 

KILA Hilo 
KAIM Honolulu 



IDAHO 

Boise 

Burley 
Grangeville 
daho Falls 
Moscow 

Pocatell© 
Preston 

Rexburg 
Sandpoint 
Twin Falls 



KG EM 

KBAR 

KORT 

KIFI I 

KRPL 

KWIK 

KPST 

KRXK 

KSPT 

KEEP 



ILLINOIS 

WBYS Canton 
WEIC Charleston 
WITY Danville 
WDQN Duquoin 
WCRA Effingham 
WFIW Fairfield 
WEBQ Harrisburg 
WJPF Herrin 
WKEI Kewanee 
WPRC Lincoln 
WKAI Macomb 
WMOK Metropolis 
WVMC Mt. Carmel 
WIN I Murphysboro 
WVLN Olney 
WTAY Robinson 

Rockford (See 

Beloit, Wisconsin) 

INDIANA 

WCBC Anderson 
WBNL Boonville 
WILO Frankfort 
WKAM Goshen 
WITZ Jasper 
WBTO Linton 
WORX Madison 
Wppo Mount Vernon 
WARU Peru 
WPGW Portland 
wslm Salem 
WJCD Seymour 
WJVA South Bend 
wtp.i Tell City 
WAMW Washington 

IOWA 

KLGA Algona 
KASI Ames 
KJAN Atlantic 
KWBG Boone 
KCOG Centerville 
KCHA Charles City 
KCHE Cherokee 
KSW! Council Bluffs 
«SIB Creston 
KDEC Decorah 
KLIL Estherville 
KFAD Fairfield 
KXGI Fort Madison 
KGRN Grinned 
|<XIC Iowa Citv 
KRIR Mason City** 
KLEE Ottumwa 
KAYL Storm Lake 
KJFJ Webster City 

KANSAS 

KARE Atchison 
KCRB Chanute 



KNCK Concordia 
KBTO El Dorado 
KVOE Emporia 
KM DO Fort Scott 
KIUL Garden City 
KWGB Goodland 
KAYS Hays 
KWBW Hutchinson 
KIND Independence 
KJCK Junction City 

(Fort Riley) 
KCLO Leavenworth 
KMAN Manhattan 
KNDY Marysville 
KNEX McPherson 
KJRG Newton 
KLKC Parsons 
KSEK Pittsburg 
KWSK Pratt 
KRSL Russell 
KTOP Topeka 

KENTUCKY 

| WBRT Bardstown 
WCBL Benton 
WLBJ Bowling Green 
WTCO Campbellsville 
WNES Central City 
WAIN Columbia 
WCTT Corbin 
WZIP Covington 

(Cincinnati, Ohio) 
WCPM Cumberland 
WCYN Cynthiana 
WHIR Danville 
WIEL Elizabethtown 
WFKY Frankfort 
WFKN Franklin 
WKAY Glasgow 
WHLN Harlan 
WHBN Harrodsburg 
WKIC Hazard 
WSON Henderson 
WKOA Hopkinsville 
WLBN Lebanon 
WLEX Lexington 
WFMW Madisonville 
WWXL Manchester 
WNGO Mayfield 
WFTM Mavsville 
WMIK Middlesboro 
WFLW Monticello 
WMOR Morehead 
WNKY Neon 
WO Ml Owensboro 
WSIP Paintsville 
WKLX Paris 
WPKE Pikeville 
WPRT Prestonsburg 
WPKY Princeton 
WEKY Richmond 
WRUS Russellville 
WSFC Somerset 

LOUISIANA 

KDBS Alexandria 
KTRY Bastrop 
WIKC Bogalusa 
KBP.L Bossier City 
WARB Covington 
KSIG Crowley 
KDLA De Ridder 
KLFT Golden Meadow 
WFPR Hammond 
KVHL Homer 
KCIL Houma 
KIEF Jenninas 
KLEC Jonesville 
KLPI. Lake Providence 
KLLA Leesvillfl 
KDBC Mansfield 
KAPB Marksville 
it I IC Monroe** 
KNOC Natchitoches 
i'*NE New Iberia 
KREH Oakdale 
KSLO Onelonsas 
■"'•LP Rawille 
koms Ruston 
KBSF Sprinahill 
lO^S Sulnh'T 

(Fnrmerlv KSUL) 
tfTf D Tallulah 
I<vp| ViIIp Platte 
KFVL White Castle 
KVf.l Winnfield 
KMAR Winnsboro 

MAINE 

WiiM Rumford 
WGHM Skowhegan 

MARYLAND 

WCEM Cambridge 
WAYE Dundalk 

(Baltimore) 
WPTX Lexington Park 



WTTR Westminster 
WDON Wheaton 

MASSACHUSETTS 

WREB Holyoke 
(Springfield) 
WMOO Milford 
WARE Ware 

MICHIGAN 

WALM Albion 
WLEW Bad-Axe 
WBCM Bay City 
WBRN Big Rapids 
WMRP Flint 
WBFC Freemont 
WMPL Hancock 
WBSE Hillsdale 
WIKB Iron River 
WJMS Ironwood 
WJPD Ishpeming 
WKLA Ludington 
WMTE Manistee 
WDM J Marquette 
WAGN Menominee 
WCEN Mt. Pleasant 
WMAB Munsing 
WMUS Muskegon 
WNIL Niles 
WOAP Owosso 
WHLS Port Huron 

MINNESOTA 

KASM Albany 
KATE Albert Lea 
KXRA Alexandria 
KBUN Bemidji 
KBMO Benson 
KBMW Breckenridge 
WKLK Cloquet 

(Duluth-Superior) 
KROX Crookston 
KDLM Detroit Lakes 
WELY Ely 
WEVE Eveleth 
KOZY Grand Rapids 
KDUZ Hutchinson 
CFOB International Falls 
KLTF Little Falls 
KMRS Morris 
KNUJ New Ulm 
KRFO Owatonna 
WCMP Pine City 
KLOH Pipestone 
KFAM St. Cloud 
WAVN Stillwater 
KAGE Winona 

MISSISSIPPI 

WAMY Amory 
WBLE Batesville 
WGCM Biloxi-Gulfport 
WBIP Booneville 
WJMB Brookhaven 
WDOB Canton 
WGLC Centreville 
WROX Clarksdale 
WCLD Cleveland 
WCJU Columbia 
WCBI Columbus 
WCMA Corinth 
WMAG Forest 
WJPR Greenville 
WGRM Greenwood 
WNAG Grenada 
WFOR Hattiesburg 
WMDC Hazlehurst 
WCPC Houston 
WNLA Indianola 
WKOZ Kosciusko 
WAML Laurel 
WMBC Macon 
WSJC Magee 
WAPF McComb 
WMOX Meridian 
WMIS Natchez 
WNAU New Albany 
WSUH Oxford 
WPMP Pascagoula 
WHOC Philadelphia 
WRJW Picayune 
WSSO Starkville 
WELO Tupelo 
WQBC Vicksburg 
WABO Waynesboro 
WROB West Point 
WAZF Yazoo City 

MISSOURI 

KWRT Boonville 
KBHM Branson 
KGMO Cape Girardeau 
KDMO Carthage 
KCRV Caruthersville 
KCHR Charleston 
KCHI Chillicothe 



280 



CASTING SYSTE 



KDKD Clinton 
KBIA Columbia 
KDEX Dexter 
KREI Farmington 
KWOS Jefferson City 
KIRX Kirksville 
KLWT Lebanon 
KTCB Maiden 
KNIM Maryville 
KNCM Moberly 
KRMO Monett 
KLRS Mountain Grove 
KBTN Neosho 
KNEM Nevada 
KWOC Poplar Bluff 
KTTR Rolla 
KRES St. Joseph 
KSGM Ste. Genevieve 
KSMO Salem 
KDRO Sedalia 
KICK Springfield 
KALM Thayer 
KTTN Trenton 
KLPW Union 
KOKO Warrensburg 
KWRE Warrenton 
KWPM West Plains 

MONTANA 

KBMY Billings 
KBMN Bozeman 
KBOW Butte 
KDBM Dillon 
KUDI Great Falls 

(Formerly KBGF) 
KOJM Havre 
KCAP Helena 
KGEZ Kalispell 
KXLO Lewistown 
KLCB Libby 
KPRK Livingston 
KATL Miles City 
KBTK Missoula 
KIYI Shelby 
KVCK Wolf Point** 

NEBRASKA 

KCOW Alliance 
KWBE Beatrice 
KCSR Chadron 
KJSK Columbus 
KFGT Fremont 
KHAS Hastings 
KUVR Holdrege 
KGFW Kearney 
KLMS Lincoln 
KBRL McCook 
KODY North Platte 
KOGA Ogallala 
KOOO Omaha 
KVHC O'Neill 
KSID Sidney 
KAWL York 

NEVADA 

KPTL Carson City 
KVLV Fallon 
KRAM Las Vegas 
KATO Reno 

NEW HAMPSHIRE 

WMOU Berlin 
WKXL Concord 
WJWG Conway 
WLNH Laconia 

NEW JERSEY 

WLDB Atlantic City 
WNNJ Newton 

NEW MEXICO 

KHAM Albuquerque 
KALG Alamogordo 
KSVP Artesia 
KAVE Carlsbad 
KLMX Clayton 
KCLV Clovis 
KOTS Deming 
KM IN Grants 
KWEW Hobbs 
KOBE Las Cruces 
KENM Portales 
KRTN Raton 
KBIM R os well 
KSIL Silver City 
KCHS Truth or 
Consequences 
KTNM Tucumeari 

NEW YORK 

WMBO Auburn 
WPRV Boonville 
(Rome-Utica) 



WFLR 
WOSC 
WJOC 
WLFH 
WICY 
WALL 
WIRY 
WNYS 
WNBZ 
WDLA 



Dundee 
Fulton 
Jamestown 
Little Falls 
Malone 
Middletown 
Pittsburgh 
Salamanca 
Saranac Lake 
Walton 



NO. CAROLINA 

WRCS Ahoskie 
WABZ Albemarle 
WGWR Asheboro 
WBBB Burlington 
WEGO Concord 
WCKB Dunn 
WCDJ Edenton 
WCNC Elizabeth City 
WBLA Elizabethtown 
WFAI Fayetteville- 

Fort Bragg 
WBBO Forest City 
WFSC Franklin 
WFVG Fuquay Springs 

(Raleigh) 
WLTC Gastonia 
WFMC Goldsboro 
WKDX Hamlet 
WHNC Henderson 
WHKP Hendersonville 
WHPE High Point 
WJNC Jacksonville 
WELS Kinston 
WEWO Laurinburg 
WLOE Leaksville 
WJRI Lenoir 
WBUY Lexington 
WTSB Lumberton 
WMMH Marshall 
WMAP Monroe 
WHIP Mooresville 
WMBL Morehead City 
WPAO Mount Airy 
WOOW New Bern 
WNNC Newton 
WKBC No. Wilkesboro 
WMSN Raleigh 
WFRC Reidsville 
WCBT Roanoke Rapids 
WCEC Rockv Mount 
WSTP Salisbury 
WWGP Sanford 
WOHS Shelby 
WMSJ Svlva 
WTYN Tryon 
WADE Wadesboro 
WLSE Wallace 
WHED Washington 
whoc Wavnesville 
WENC Whiteville 

NORTH DAKOTA 

KDLR Devils Lake 
KDIX Dickinson 
KNOX Grand Forks 
KNDC Hettinger 
KEYJ Jamestown 
KBOM Mandan-Bismarck 
KOVC Valley City 

OHIO 

WATG Ashland 
WILE Cambridge 
WAND Canton 
WBEX Chillicothe 
Cincinnati (See 

Covinqton, Kentucky) 
WJER Dover 
WO HI East Liverpool 
WFOB Fostoria 
WJEH Gallipolis 
WSRW Hillsboro 
WIRO I ronton 
WLMJ Jackson 
WPTW Piqua 
WLEC Sandusky 
WCHO Washington 

Court House 
WWST Wooster 
Younqstown (See 

Farrell, Pennsylvania) 

OKLAHOMA 

KADA Ada 

KWHN Altus 

KVSO Ardmore 

KLTR Blackwell 
(Formerly KBWL) 

KWCO Chickasha 

KWOE Clinton 
, KUSH Cushing 
I (Formerly KWHP) 



KRHD Duncan 
<CRC Enid 
KTAT Frederick 
KWRW Guthrie 
KGYN Guymon 
KTJS Hobart 
KIHN Hugo 
KTMC McAlester 
KGLC Miami 
KB IX Muskogee 
KNOR Norman 
KBYE Oklahoma City 
KHBG Okmulgee 
KVLH Pauls Valley 
KLCO Poteau 
KOLS Pryor 
KWSH Tri-City 

(Wewoka-Seminole- 

Holdenville) 
KVIN Vinita 

OREGON 

KWIN Ashland 
KAST Astoria 
KBKR Baker 
KBND Bend 
KRNS Burns 
KWRO Coquille 
KPLK Dallas 
KASH Eugene 
KUIK Hillsboro 

(Portland) 

(Formerly KRTV) 
KLAD Klamath Falls 
KLBM La Grande 
KQIK Lakeview 
KGAL Lebanon 
KMCM McMinnville 
"BOY Medford 
KBCH Oceanlake 
KSRV Ontario 
KWRC Pendleton 
KLIQ Portland 
KODL The Dalles 

PENNSYLVANIA 

WNCC Barnesboro 
WBFD Bedford 
WBRX Berwick 
WLOA Braddock 

(Pittsburgh) 
WISR Butler** 
WCDL Cirbondale 

(Scranton) 
WHYL Carlisle 
WESA Charleroi 
WCVI Connellsville 
WOTR Corry 
WFAR Farrell 

(Ymmnstown, Ohio) 
WHUN Huntingdon 
WDAD Indiana 
WADP Kane 
WACB Kittanning 
WAKU Latrobe 
WITT Lewisburq 
WMGW Meadville 
WKRZ Oil. City 
WPAZ Pottstown 
W P M E Punxsutawnev 
WKMC Roaring Spring 
WKBI St. Marys 
WATS Savre 
WMAJ State College 
WAYZ Wavnesboro 
WLYC Williamsport 

PUERTO RICO 

WHOA San Juan 

SO. CAROLINA 

WABV Abbeville 
WAKN Aiken 
WANS Anderson 
WBAW Barjiwell 
WBLR Batesburg 
WBEU Beaufort 
WAGS Bishopville 
WACA Camden 
WHAN Charleston 
WCRE Cheraw 
WGCD Chester 
WPCC Clinton 
WDSC Dillon 
WELP Easley 
WOLS Florence 
WFGN Gaffney 
WGSW Greenwood 
WEAB Greer (Greenville) 
WBHC Hampton 
WHSC Hartsville 
WDKD Kingstree 
WLHM Lancaster 
WYMB Manning 



WJAY Mullins 
WMYB Myrtle Beach 
WKDK Newberry 
WTND Orangeburg 
WRHI Rock Hill 
WSNW Seneca 
WJAN Spartanburg 
WFIG Sumter 
WBCU Union 

SOUTH DAKOTA 

KABR Aberdeen 
KBRK Brookings 
KIJV Huron 
KOLY Mobridge 
KGFX Pierre 
KISD Sioux Fails 
KWAT Watertown 
KYNT Yankton 

TENNESSEE 

WEAG Alcoa 
WLAR Athens 
WFHG Bristol 

(Bristol, Tenn.-Va.) 
WMFS Chattanooga 
WMCH Church Hill 
WJZM Clarksville 
WCLE Cleveland 
WKRM Columbia 
WHUB Cookeville 
WKBL Covington 
WAEW Crossville 
WD NT Dayton 
WDKN Dickson 
WDSG Dyersburg 
WEMB Erwin 
WEKR Fayetteville 
WHIN Gallatin 
WGRV Greeneville 
WHBT Harriman 
WIRJ Humboldt 
WDXI Jackson 
WCLC Jamestown 
WKXV Knoxville 
WLAF La.Follette 
WDXE Lawrenceburg 
WCOR Lebanon 
WLIL Lenoir City 
WJJM Lewisburg 
WDXL Lexington 
WMMT McMinnville 
WCRK Morristown 
WGNS Murfreesboro 
WNAH Nashville 
WLIK Newport 
WOKE Oak Ridge 
WTPR Paris 
WTRB Ripley 
WORM Savannah 
WEPG South Pittsburg 
WDBL Springfield 
WD EH Sweetwater 
WJIG Tullahoma 
WENK Union City 
WCDT Winchester 

TEXAS 

KVLF Alpine 
KZIP Amarillo 
KACT Andrews 
KBUD Athens 
KALT Atlanta 
KRUN Ballinger 
KIOX Bay City 
KRCT Baytown 
KTXC Big Spring 
KFYN Bonham 
KNEL Brady 
KSTB Breckenridge 
KWHI Brenham 
KBOR Brownsville 
KBWD Brownwood 
KBEN Carrizo Springs 
KCTX Childress 
■'CAR Clarksville 
KVLB Cleveland 
KSTA Coleman 
WTAW College Station 
KVMC Colorado City 
KAND Corsicana 
KIVY Crockett 
KXIT Dalhart 
KDLK Del Rio 
KDNT Denton 
KDDD Dumas 
KEPS Eaqle Pass 
KERC Eastland 
KPSO Falfurrias 

(Formerly KBLP) 
KFLD Floydada 
KFST Ft. Stockton 
KNAF Fredericksburg 
KBRZ Freeport 
KGAF Gainesville 



KLUF Galveston 
KSWA Graham 
KCTI Gonzales 
KGVL Greenville 
KCLW Hamilton 
KPAN Hereford 
KHBR Hillsboro 
KSAM Huntsville 
KEBE Jacksonville 
KTXJ Jasper 
KMBL Junction 
KAML Kenedy- 
Karnes City 
KERB Kermit 
KERV Kerrville 
KOCA Kilgore 
KLEN Killeen 
KPET Lamesa 
KVOZ Laredo 
KLVT Levelland 
KVOW Littlefield 
KTET Livingston 
KFRO Longview 
KLLL Lubbock 
KRBA Lufkin 
KMHT Marshall 
KIRT McAllen (Mission) 
KCMR McCamey 
KJBC Midland 
KORC Mineral Wells 
KVKM Monahans 
KIMP Mt. Pleasant 
KOSF Nacogdoches 
KGNB New Braunfels 
KRIG Odessa 
KOGT Orange 
KNET Palestine 
KPAT Pampa 
KFTV Paris 
KIUN Pecos 
KVOP Plainview 
KBOP Pleasanton 
KRWS Post 
KOLJ Quanah 
KTXL San Angelo 
KCNY San Marcos 
KBAL San Saba 
KSML Seminole 
KSEY Seymour 
KEVA Shamrock 
KTAN Sherman 
KSNY Snyder 
KDWT Stamford 
KSTV Stephenville 
KSST Sulphur Springs 
KXOX Sweetwater 
KTAE Taylor 
KTFS Texarkana 
KTLW Texas City 
KTUE Tulia 
KTBB Tyler 
KVOU Uvalde 
KVWC Vernon 
KVIC Victoria 
KBEC Waxahachie 

UTAH 

KBUH Brigham City 
KVNU Logan 
KKOG Ogden 
KOAL Price 
KEYY Provo 
KDXU St. George 
KSOP Salt Lake City 
KTUT Tooele City 
KVEL Vernal 

VERMONT 

WSYB Rutland 

VIRGINIA 

WKLV Blackstone 
WFHG Bristol (See 
Bristol, Tennessee) 
WINA Charlottesville 
WBCR Christianburg 
WKEY Covington 
WCVA Culpeper 
WEVA Emporia 
WFAX Falls Church 
WYSR Franklin 
WFVA Fredericksburg 
WFTR Front Royal 
WBOB Galax 
WDDY Gloucester 
WMNA Gretna 
WHAP Hopewell 
WREL Lexington 
wprk Lvnchburg 
WPRW Manassas 
WMEV Marion 
WMVA Martinsville 
WSIG Mount Jackson 
WNVA Norton 
WJMA Orange 



Associated Station (Carrying KBS Commercials on Special Working Agreement). 

281 



(Continued on Page 283) 



By 
SIDNEY J. WOLF 

President 

Keystone Broadcasting 

System, Inc. 



per cent, an almost unheard-of figure in the 
multiple station markets. 




<<<< < << < < <<< < <<< < <<<<<<< < < <<<<<<<<<<<<<< << <<<<<< <<<< < <<< < <<< 

Dynamic Resurgence Of Radio Brought 
KBS Its 1,000th Affiliate In 1957 

<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< << << < <<<<<< << 
JT^HE dynamic resurgence of radio in 1957 

-■-coincided with the acquisition by the 
Keystone Broadcasting System of its 1,000th 
affiliate. Inaugurated in 1940, Keystone 
started out with 66 members. Today we 
have 1,025 members, an increase of no less 
than 1,453 per cent! Our 31,144,846 radio 
homes comprise an audience of 96,549,023 
listeners. The majority of these listeners are 
predominantly loyal to their local radio sta- 
tion and live in the vast areas that consti- 
tute the backbone of our country— Home 
Town and Rural America. 

Indeed, the past year was a memorable 
one, both for radio and KBS, which enjoyed 
the most successful year in its seventeen- 
year history. And I would like to add that 
the prospects for 1958 are even better, as 
evidenced by the surge of the new Key- 
stone business that heralded in the New 
Year. 



# 



In 1957. 79 national advertisers through 
their respective advertising agencies used 
the Keystone facilities, a far cry from the 
"few and far between" in our pioneering 
days. Without exception these important ad- 
vertisers are now staimch advocates of the 
power of local radio in the small town and 
rural markets of the U. S. This tremendous 
power is exemplified by the astonishing 
growth in local radio billings during the last 
two years. 

The continuing and increasing power of 
local radio is primarily due to its ability to 
program according to the predilections of its 
local audience, whose tastes vary to a sur- 
prising degree. The efficient station opera- 
tor studies these local tastes and caters to 
them accordingly, thereby ensuring himself 
consistent high listenership and loyal aud- 
iences. 

* 

In Home Town and Rural America Key- 
stone is harnessed to this powerful medium 
by over one thousand affiliates and in effect 
constitutes itself as local radio on a net- 
work basis. The high listenership of local 
radio is evidenced by the fact that rating 
studies have shown that listenership in the 
Keystone single station markets, of which 
there are over 700, can be as high as 19.1 



However, Keystone does much more than 
bring the national advertiser in direct con- 
tact with these vast millions of consumers 
who are armed with billions of dollars an- 
nually in purchasing power. 

In addition to the overall facilities pro- 
vided by the full Keystone Network, our 
operation enjoys the most effective and in- 
tensive coverage of the farm markets of the 
U. S. In the 14 leading agricultural states 
with the largest number of farms, each 
state having 150,000 farms or over, Key- 
stone covers 88.9 per cent of the aggre- 
gate and it might be pointed out that the 
farms in these 14 states constitute 57.1 per 
cent of the total farms in the country. 



# 



Actually, over 80 per cent of our affiliates 

have special programming directed espe- 
cially to the local farm audience and the 
importance of this programming can be 
gauged by the fact that it is a daily "must" 
for the farm listener to obtain vital local 
data necessary for the successful conduct of 
his farm. 

In addition Keystone has a Negro Net- 
work Division comprising 350 affiliates with 
special programs directed to the Negro au- 
dience. Also Keystone provides a College 
Network Division with over 300 affiliated 
stations located in college towns throughout 
the country. 

May I say in conclusion that the dynamic 
resurgence of radio is most gratifying to 
Keystone and its 1,025 affiliates. 



282 



■ < - < -<■<■ < ■« <<<<< <<<< <<< ■ << ■ < ■ <<<< ■ << < < < <<<<<<<<<<<<<<<<<<< ■ <<<<<<<<< ■ < 

KEYSTONE 

BROADCASTING SYSTEM, INC. 

<■ < -<• <<< < < < « ■ < ■ << ■ < - < <<<<<<<<<<<< # < ■ < < ■ « ■ < << <««««< < ■ < ■ < ■ < ■ < < ■ < ■ <<< 

111 W. Washington St., Chicago 2, 111. 

Officers and Directors 

Sidney J. Wolf (Director) President 

Noel A. Rhys Executive Vice-President 

Edwin R. Peterson Senior Vice-President 

Joseph Bayer (Director) Vice-President 

William Bayer Vice-President 

Charles A. Hammarstrom Vice-President 

Arthur Wolf (Director) Secretary-Treasurer 

New York 

580 Fifth Ave., New York 22, N. Y. 

Phone: ELdorado 5-3720 

Noel A. Rhys Executive Vice-President 

Charles A. Hammarstrom Vice-President 

Ere Waldo Office Manager 

Martin Mills Research Director 



Chicago 

111 W. Washington St., Chicago 2, 111. 

Phone: STate 2-8900 

Sidney J. Wolf ' President 

Edwin R. Peterson Senior Vice-President 

Arthur Wolf Secretary-Treasurer 

Paul Kolar Comptroller 

William Wolf. E. Richard Peterson, Jr Account Executives 

Blanche Stein Director of Station Relations 

Anita Larie Auditor 

Jane C. McFadgen Traffic Manager. Program Director 

Los Angeles 

3142 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: DUnkirk 3-2910 

William Bayer Vice-President 

Henry G. Esehen „ Account Executive 

San Francisco 

75 Post Street, San Francisco, Calif. 

Phone: SUtter 1-7440 

Howard P. Taylor Account Executive 



(Continued from Page 281 ) 



W3SV Petersburg 
WPUV Pulaski 
WRiC Richlands 
WRKE Roanoke 
WYTI Rocky Mount 
WHLF South Boston 
WLPM Suffolk 
WESR Tasley 
WBOF Viginia Beach 
WNNT Warsaw 
WAYB Waynesboro 
WINC Winchester 
WYVE Wytheville 

VIRGIN ISLANDS 

WIVI Christiansted 
(St. Croix) 

WASHINGTON 

KXRO Aberdeen 
KAGT Anacortes 
KPUG Bellingham 



KELA Centralia 
KCLX Colfax 
KCVL Colville 
KXLE Ellensburg 
KNBX Kirkland 

(Seattle) 
KWLK Long view 
KSEM Moses Lake 
KGY Olympia 
KPKW Pasco 
KONP Port Angeles 
KARY Prosser 
KAYE Puyallup 
KAPA Raymond 
KENE Toppenish 
i<KEY Vancouver 

(Portland, Oregon) 

(KHFS) 
KTEL Walla Walla 
K'JEN Wenatchee 

WEST VIRGINIA 

WTIP Charleston 



WHAR Clarksburg 
WDNE Elkins 
WTCS Fairmont 
WPLH Huntington 
WKYR Keyser 
WVOW Logan 
WEPM Martinsburg 
WHJC Matewan 
WAJR Morgantcwn ' 
WMOO Moundsville 

(Wheeling) 
WETZ New Martinsville 
WCEF Parkersburg 
WLOH Princeton 
WHAW Weston 



WISCONSIN 

WHBY Appleton 
WATW Ashland 
WBEL Beloit 

(Rockford, Illinois) 
WRFW Eau Claire 



WDU2 Green Bay 
WTKM Hartford 
Janesville 

(See Beloit) 
WLCX La Crosse 

(Formerly WLDL) 
WLDY Ladysmith 
WIGM Medford 
WMNE Menomonie 
WFOX Milwaukee 
WnSH Oshkosh 
WPFP Park Falls 
WSWW Platteville 
WPLY Plymouth 

(Sheboygan) 
WIBU Poynette 
WRDB Reedsburg 
WRCO Richland Center 
WCWC Ripon 
WTCH Shawano 
WCOW Sparta 
WSPT Stevens Point ** 
WDOR Sturgeon Bay 



wtrw two Rivers 
WTTN Watertown 
WDUX Waupaca'* 
V/OSA Wausau 

WYOMING 

KBBS Buffalo 
!<ATI Casper 
KVWO Cheyenne 
KWIV Douglas 
KLUK Evanston 
KOVE Lander 
KOWB Laramie 
"ASL Newcastle 
KPOW Powell 
KRAL Rawlins 
KVRS Reck Springs 
KWYO Sheridan 
KRTR Thermopolis 
KGOS Torrington 
KWOR Worland 



283 



KEYSTONE BROAD 





."t 



ASTING SYSTE 




SHADED AREAS INDICATE KEYSTONE COVERAGE 
»;ED ON 1952 NIELSEN COVERAGE SERVICE AREAS 



285 



KEYSTONE BROADCASTING SYSTE 




mous on the local scene . . 



Spanning the Harbor at San Francisco, 

the Oakland Bay Bridge is an inspiring symbol 

of achievement. Storer, too, is recognized 

for achievement ... in the world of broadcasting. 

This recognition has been earned through 

consistent sales results on Storer stations 

in the communities they serve. 

These individual achievements prove that 

a Storer station is a local station. 




yet known throughoi 



/: 



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* - * ...» I ... a i # { il * * ~ .-*"-•* - __ 



W1I111P 



Stor 



WSPD 

Toledo, C 



rVUE-TV 

ton -Philadelphi 

WAG A WGBS 

Atlanta, Ga. ft 






famous on the local scene . . \ yet known throughout the nation 



Spanning the Harbor at San Francisco, 

the Oakland Bay Bridge is an inspiring symbol 

of achievement. Storer, too, is recognized 

for achievement ... in the world of broadcasting. 

This recognition has been earned through 

consistent sales results on Storer stations 

in the communities they serve. 

These individual achievements prove that 

a Storer station is a local station. 



/ 



Y 



A 






Storer Broadcasting Company 



WSPD-TV WJW-TV 



WSPD WJW 



WAGA-TV WVUE-TV 



:>WIBG WWVA WAG A WGBS 

ladelnhia. Pa. Wheeline. W. Va. Atlanta, Ga. Miami, Flc 



IllIIIIIIIIIIIIIIH 

1 WORKING PARTNERS I 



radio Jii^ TUSVmON 






FRANK HEADLEY, President 
DWIGHT REED, Vice President 
FRANK PELLEGRIN, Vice President 
PAUL WEEKS, Vice President 

I WE ALWAYS SEND A MAN I 
| TO DO A MAN'S JOB 

380 Madison Avenue 101 Marietta Street Bldg. 

New York 17 ', N. Y. Atlanta, Georgia 

OXford 7-3120 Jackson 3-7797 

35 E. Wacker Drive 3520 Montrose Blvd. 

Chicago 1, Illinois Houston, Texas 

Financial 6-6440 JAckson 8-1601 

6253 Hollywood Boulevard 910 Royal Street 

Hollywood 28, Calif. Canal 3917 

Hollywood 2-6453 New Orleans, La. 

| 155 Montgomery Street 415 Rio Grande Bldg. 

San Francisco, Calif. Dallas, Texas 

YUkon 2-5837 Riverside 2-5148 

1065 Penobscot Bldg. 
Detroit 26, Michigan 
| WOodward 1-4148 | 

WmMimuuuiiiiiiuinmiiiiM;!;);;,;,;,!!!! [[iiiiiiniiiniiiiiiinniiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiniiiii; iiinif niiiiiiiiiiMNiiiiniiiiiniiiiiiiin i li^H^.^iiiK'niiiiiiiiiiiiiiiiiiiiiiiiii::!;:!;!:;;:;!]!;;!!!:; iuinnini iiiiiii[ii::;h[iiM;;i;i;;:i!:;;;;;:"' ^ 

288 



STATION 
REPRESENTATIVES 

< - <-< ■ < ■ < ■< < < < < « - < ■ « ■<■ < ■ «« ■ « ■ « ■ « ■ < 

PERSONNEL & BRANCH OFFICES 



■<■<■«< < <■« < < < < «< ■ < < < < ■ < ■<■<■<-<-<-<-< 



REPRESENTATIVE AFFILIATIONS 

OF RADIO AND TELEVISION 

STATIONS ARE INCLUDED 

IN STATION LISTINGS 




The Sweetest Slices 
of TV business ! 



go to T.V. stations represented 

by Young Television Corp. 

More aggressive selling, complete 

research and marketing analysis, 

plus alert, conscientious 

servicing of the agencies, makes 

a fruitful relationship 

that bears greater sales. 

To get the prime buys in your 

market and enjoy the sweet taste 

of success, call.... 




YOUNG TELEVISION CORP. 

NEW YORK • ATLANTA • CHICAGO • ST. LOUIS • LOS ANGELES * SAN FRANCISCO • BOSTON 

290 



-< ■ <<<<<<<<<<« « ■ < ■ < ■ < - <« - < ■ <■< ■ <«<<<<<<<<<<<<<<<<<< < ■ < ■ « <<<<<< <« ■ < - < • 

RADIO-TV STATION 
REPRESENTAT IVES 

<<<<<<<< <<<<<<■<■«■<■ < - < ■ < ■ < ■<- << <<< # <<<<<<<<<<< << ■ < ■ < ■ < -<-<■<-<■<-<■<-<-<■<-<-<• 



AIRSPOT SALES 

64 East Lake St., Chicago, 111. 

Phone: STate 2-0460 

Gen. Mgr Joseph Kapps 

ALASKA RADIO & TV SALES 

280 Madison Ave., New York City, N. Y. 

Phone: MUrray Hill 4-4244 

National Sales Mgr Roy V. Smith 

ALL-CANADA RADIO & 
TELEVISION 

80 Richmond St. W., Toronto, Ontario, Can. 
Phone: EMpire 6-7691 

President H. R. Carson 

General Manager J. S. MacKay 

Vice President G. F. Herbert 

Prom. Mgr P. N. Harricks 

Radio Division 

Mgr., Station Time Div W. M. Brennan 

Mgr., Program Division D. C. S. Murray 

TV Division 

Manager Reo Thompson 

Mgr., Station Time Div Ross McCreath 

Branch Offices 

922 Dominion Square Bldg., Montreal, Que. 

Phone: UNiversity 6-9868 

Manager Burt Hall 

706 Electric Railway, Chamber Bldg. 

Winnipeg, Manitoba 

Phone: WHitehall 2-6861 

Manager B. Pirie 

Taylor, Pearson & Carson Bldg. 

Calgary, Alberta 

Phone: 2-7691 

Manager J. E. Cavanaugh 

1161 Melville St., Vancouver, B. C. 

Phone: MUtual 4-7461 

Manager J. E. Baldwin 

AM RADIO SALES COMPANY 

400 North Michigan Ave., Chicago 11, 111. 
Phone: MOhawk 4-6555 

President Ralph L. Atlass 

Vice-Pres John T. Carey 

Branch Offices 

400 N. Michigan Ave., Chicago 14, 111. 

Phone: MOhank 4-6555 

Executive-in-charge Jerry Glynn 

415 Madison Avenue, New York 17, N. Y. 
Phone: PLaza 3-9630 

Executive-in-charge H. W. Losee 

5939 Sunset Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 5-0695 

Executive-in-charge Robert Block 

950 California St., San Francisco 9, Calif. 

Phone: GArfield 1-0716 
Executive-in-charge Kenneth R. Carev 

AVERY-KNODEL INC. 

720 Fifth Ave., New York 19, N. Y. 

Phone: JUdson 6-5536 

President Lewis H. Avery 

Exec. Vice-President J. W. Knodel 

Vice-President. .... .Charles C. Coleman, Jr. 



Vice-President David H. Sandeberg 

Treasurer Philip Schloeder Jr. 

Branch Offices 

3125 Prudential Plaza, Chicago 1, HI. 

Phone: WHitehall 4-6869 

Vice Pres J. W. Knodel 

235 Montgomery St., San Francisco 4, Calif. 
Phone: Yukon 2-2053 

Secretary David H, Sandeberg 

3325 Wilshire Blvd.. Los Angeles 5, Calif. 
Phone: DUnkirk 5-6394 

Executives Douglas MacLatchie, 

W. E. Moore 
41 Marietta St., N.W, Atlanta 3, Ga. 
Phone: JAckson 3-2545 

Executive-in-charge Charles C. Coleman 

320 Fidelity Union, Dallas 1, Texas 
Phone: Riverside 7-7330 

Exec, in Charge Wallis Ivy 

1446 Nat. Bank Bldg., Detroit 26. Mich. 

Phone: WOodward 1-9607 

Exec. In Charge Glenn W. Gilbert 

JAMES S. AYERS CO. 

Glenn Bldg., Atlanta, Ga. 
Phone: JAckson 5-0459 

Manager James S. Avers 

Branch Office 

S. Church St. Bldg., Charlotte, N. C. 

Phone: FRanklin 5-6146 

Manager Guv Vaughn 

WILLIAM A. AYRES CO. 

233 Sansome St., San Francisco, Calif. 

Phone: YUkon 6-2981 

Owner. Mgr William A. Ayres 

ELISABETH M. BECKJORDEN* 

235 East 46th St.. New York 17, N. Y. 
Phone: PLaza 5-4262 

CHARLES BERNARD & CO. 

3 West 56th St., New York 19, N. Y. 
Phone: Circle 6-7242 

President Charles Bernard 

Asst. to President Rita Hughes 

Branch Offices 

New Howard Hotel. Baltimore 1, Md, 

Phone: LExington 9-1680 

Gen. Mgr Armand Terl 

601 Merchandise Mart. Kansas City 6, Mo. 
Phone: BAltimore 1-5175 

Exec, in Chg Miss M. Marian 

1000 Main St., Dallas, Texas 
Phone: Riverside 2-3605 

Gen. Mgr Stu Barondess 

1050 Montecito Dr.. Los Angeles 31, Calif. 

Phone: CApitol 5-3626 

Exec, in Chg Miss Joyce Evans 

HIL F. BEST CO. 

Park Ave. Bldg., Detroit 26, Mich. 
Phone: WOodward 2-7298 

President Hil F. Best 

Vice-Pres. Michael Best 

Gen. Mgr Tom Corlett 



291 





EXPERIENCE 

Behind the brow of the pilot, knowledge 
won through years of experience ... skill 
born of doing. 

In our business, too, 12 years experience 
have given us a background that makes 
the time buyer's job easier. . . lessens the 
chance of costly errors. 

Such experience must be earned. And 
there's no substitute for it. 



AVERY-KNODEL 

INCORPORATED 



NEW YORK ATLANTA DALLAS DETROIT SAN FRANCISCO LOS ANGELES CHICAGO SEATTLE 



& * STATION REPRESENTATIVES, RADIO-TV # # 

«<<<<<< <<<<<<<<<<<<<<■<■< < <■ <<< < <<<<<<<« <<<<■<-<-<-<<<<<<< < <<<<< < 



Branch Offices 

101 Park Ave., New York 17, N, Y. 

Phone: LExington 2-3783 

Geo. T. Hopewell, Joseph Cannon 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

Executives-in-charge Hooper Jones, 

Phyl Duncan 

111 N. LaCienega Blvd., Beverley Hills, Cal. 

Phone: Al 5-8326 

681 Market St., San Francisco, Calif. 

Phone: EXbrook 7-0544 

Executive-in-Charge James Walsh 

Mortgage Guaranty Bldg., Atlanta, Ga. 

Phone: ALpine 5084 

Executive- in-ch arge Tom Atkinson 

WALTER BIDDICK COMPANY 

1046 So. Olive St., Los Angeles 15, Calif. 
Phone: Richmond 9-8800 

Manager Guy Biddick 

Office Mgr Barbara McNey 

Traveling Rep Burt Zoul 

JOHN BLAIR 6 COMPANY 

415 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-4250 

President John P. Blair 

Exec. Vice-Pres Arthur H. McCoy 

Asst. to Pres Wells Barnett 

Vice-President Ward Dorrell 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 7-8659 

Vice-President Clifford J. Barborka, Jr. 

2502 Russ Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-3188 

Manager Heber Smith, Jr. 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 7-1333 

Vice-President Carleton E. Coveny 

937 Paul Brown Bldg., St. Louis 1, Mo. 
Phone: CHestnut 1-5686 

Manager Carlos Reese 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOodward 1-6030 

Manager Charles Fritz 

467 Rio Grande Nat'l Bldg., Dallas, Texas 
Phone: Riverside 1-4228 

Manager Frank Carter 

118 Newbury St., Boston, Mass. 
Phone: KE 6-1472 

Manager Ernest W. Kitchen 

101 Marietta St., Atlanta, Ga. 
Phone: JA 5-6482 

Vice-President Charles Dilcher 

3319 White-Henry-Stuart, Seattle, Wash. 

Phone: Elliott 6270 

Manager John Burr 

BLAIR-TV. INC. 

415 Madison Ave., New York 17, N. Y. 
Phone: TEmpleton 8-5800 

President John P. Blair 

Exec. Vice-Pres Edward P. Shurick 

Vice Pres., E. Sales Mgr J. B. Denninger 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-5580 

Manager Jack Davis 



2504 Russ Bldg., San Francisco 4, Calif. 
Phone: YUkon 2-7068 

Vice-President Lindsey Spight 

3460 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DU 1-3811 

Manager David Lundy 

937 Paul Brown Bldg., StXouis 1, Mo. 
Phone: CHestnut 1-5686 

Manager Richard Quigley, Jr. 

617 Book Bldg., Detroit 26, Mich. 
Phone: WOoodward 1-6030 

Manager Gabe Dype 

467 Rio Grande Nat'l Bldg., Dallas, Texas 
Phone: Riverside 1-4228 

Manager Steve Beard 

1402 Barnett Bank, Jacksonville, Fla. 
Phone: ELgin 6-5770 

Manager Harry E. Cummings 

118 Newbury St., Boston, Mass. 
Phone: KEnmore 6-1472 

Manager Bruce Pattyson 

White-Henry-Stuart Bldg., Seattle, Wash. 

Phone: ELliot 6270 

Manager John Burr 

BLAIR TELEVISION ASSOCIATES, 
INC. 

415 Madison Ave., New York 17, N. Y. 
Phone: PLaza 1-1922 

President John P. Blair 

Exec. V.P Richard L. Foote 

V.P. & Research Dir W. Ward Dorrell 

Dir. Sales Develop Martin Katz 

Branch Offices 

333 Michigan Ave., Chicago 1, 111. 

Phone: FRanklin 2-3819 

Vice-Pres., Mgr Arthur C. Stringer 

(Other branch offices same as Blair-TV) 

GUY BOLAM 

American Sales and Servicing Agency 

370 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 5-1300 

President Guy Bolam 

Branch Offices 
3 Place de Valois, Paris 1, France 

General Mgr P. G. Duprat 

38 Hertford St., London W 1, England 

Joint Mgr G. Everitt 

11 rue de Fief, Boulogne-Billancourt, France 

Manager J. C. Henriot 

79 Blvd. Haussmann, Paris 8e, France 
Manager G. Scheye 

THE BOLLING COMPANY, INC. 

247 Park Ave., New York 17, N. Y. 
Phone: PLaza 9-8150 

President George W. Boiling 

Vice Pres. (Radio) Robert H. Boiling 

Vice-President (TV) G. Richard Swift 

Research John MacDonald 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: WH 3-2040 

Mgr., V. P John D. Stebbins 

204 S. Beverly Dr., Beverly Hills, Calif. 
Phone: BR 2-0544 



293 



$ ft STATION REPRESENTATIVES, RADIO-TV # # 

■ < ■ < • < <<<< < < <<<<<<< <<<<<<<<<<<<<<<<«<<<<< <<< << << ■ < - <<<<<<< <<<<<< 



Manager George W. Boiling, III. 

5 Third St., San Francisco, Calif. 
Phone: GA 1-6740 

Mgr John T. Coy 

80 Bolston St., Boston 16, Mass. 

Phone: HU 2-0346 

Manager. Richard A. Keating 

LOUIS J. BORGATTL INC. 

419 Boylston St., Boston 16, Mass. 

Phone: COmmonwealth 6-0718 

Pres.-Treas Louis J. Borgatti 

THE BRANHAM COMPANY 

360 North Michigan Avenue, Chicago 1, 111. 
Phone: CEntral 6-5726 

President Eugene F. Corcoran 

Vice President Lewis S. Greenberg 

Manager Dudley D. Brewer 

Branch Offices 

99 Park Avenue, New York 16, N. Y. 

Phone: MUrray Hill 24606 

Executive-in-Charge. Joseph F. Timlin 

6-235 General Motors Bldg., Detroit 2, Mich. 
Phone: TRinity 1-0440 

Executive-in-Charge Fred A. Weber 

1005 Fidelity Union Life Bldg., Dallas 3, Tex. 
Phone: Riverside 8-5831 

Executive-in-Charge .... George Harding 

Rhodes-Haverty Bldg., Atlanta 3, Ga. 

Phone: JAckson 2-3025 

Executive-in-Charge. ...... .Horace L. Ralls 

706 Chestnut St., St. Louis 1, Miss. 
Phone: CHestnut 1-6192 



Executive-in-Charge Ken Atwood 

1028 Sterick Bldg., Memphis 3, Tenn. 
Phone: JAckson 6-2344 

Executive-in-Charge Sidney L. Nichols 

2001 Liberty Life Bldg., Charlotte 2, N. C. 
Phone: EDison 2-8839 

Executive-in-Charge Bertram C. Finch 

703 Market Street, San Francisco 3, Calif. 
Phone: YUkon 2-1582 

Executive-in-Charge James M. Lowman 

6399 Wilshire Blvd., Los Angeles 48, Calif. 
Phone: WEbster 1-1551 

Executive-in-Charge Norman E. Noyes 

496 N.E. 29th Terrace, Miami, Fla. 

Phone: FRanklin 9-4685 

Executive-in-Charge Dan Gattoni 

BREEN & WARD 

400 Madison Avenue, New York 17, N. Y. 
Phone: PLaza 1-5075 

Partner Edward J. Breen 

Branch Offices 

330 S. Wells St., Chicago 6, 111. 

Phone: WAbash 2-5236 

Manager Robert Kupski 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 3-7178 t 

Manager Arthur B. Church, Jr. 

Terminal Sales Bldg., Portland 5, Ore. 

Phone: CApital 8-5191 

Manager Quenton Cox 

BROADCAST TIME SALES 

1540 N. Highland Ave., Los Angeles 28. 
Calif. 



RAMBEAU • VANCE • HOPPLE, INC. 

RADIO'S FIRST EXCLUSIVE 
NATIONAL REPRESENTATIVE 

Established in 1931 

The only station representative organization that 
proves year after year that spot radio can be SOLD 
as an ADVERTISING MEDIUM against any and all 
competition, including newspapers! 



NEW YORK 

Chrysler Building 

405 Lexington Ave. 

Oxford 7-0890 

SAN FRANCISCO 

511 Merchants Exchange Bldg. 

Exbrook 2-4073 



CHICAGO 

185 No. Wabash Ave. 

Andover 3-5566 

LOS ANGELES 

1350 No. Highland Ave. 

Hollywood 4-6017 



294 



«■<-<- < - < -< 



STATION REPRESENTATIVES, RADIO-TV 



* * 



<<<<<<<<■<<<<<<< <■ < ■ < -<-<- < -<■«<■«■«< <<<<<<< « ■ < ■ «< < < < < < < ■<■< ■ <■<■<- <■ « 



P/ione: HO 5-1755 

Pres., Gen. Mgr Carl Schuele 

Vice-Presidents C. Hughes, 

E. Cole 
Sales Manager Gerald O. Jones 

Branch Offices 

280 Madison Ave., New York 16, N. Y. 

Phone: MU 4-6740 

Manager Don C. Waterbury 

333 N. Michigan Ave., Chicago 1, 111. 
Phone: State 2-1405 

Manager Earl Glickman 

681 Market St., San Francisco 11, Calif. 
Phone: SUtter 1-8656 

Manager Robert McNear 

286 Penobscot Bldg., Detroit, Mich. 

Phone: WOodward 5-7618 

496 Arcade Bldg., St. Louis 1, Mo. 

Phone: MA 1-5019 

101 Maretta St., Atlanta, Ga. 

Phone: MU 8-7151 

Manager Sam Brownstein 

CLARKE R. BROWN CO. 

416 Rio Grande National Bldg., Dallas 2, 

Texas 

Phone: Riverside 2-5148 

President Clarke R. Brown 

Vice-president Robert E. Stuart 

Vice-pres., Treas Andrew E. Peranni 

Branch Offices 

101 Marietta St., Atlanta, Ga. 

Phone: JAckson 3-7797 

Vice-president Bill McRae 

520 Lovett Blvd. No. ID, Houston, Texas 
Phone: Jackson 8-1601 

Manager Jack Eisele 

910 Royal St., New Orleans, La. 
Phone: Canal 3917 

Manager Thomas J. Craig 

233 Guaranty Bank Bldg., Denver, Colo. 
Phone: CH 4-8191 

Manager John McGuire 

Pan Amer. Bank Bldg.. Miami, Fla. 

Phone: FR 3-7753 

Manager Alex Campbell 

BULMER & JOHNSON, INC 

530 Roanoke Bldg., Minneapolis 2, Minn. 
Phone: FEderal 8-7017 

President Vivian H. Bulmer 

Vice-President Ella May Jones 



BURN-SMITH CO., INC. 

19 W. 44th St., New York 36, N. Y. 
Phonei MU 2-3124-5 

Vice Pres.-Eastern Mgr C. Stanley Bailey 

Branch Offices 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: CEntral 6-4437 



Pres.-Treasurer John A. ToothilS 

672 S. Lafayette Pk. PI., Los Angeles, Calif. 
Phone: Dunkirk 2-3200 

Mgr Harlan G. Oakeg 

110 Sutter St., San Francisco 4, Calif. 

Phone: Sutter 1-7971 

Manager Norman Cunningham 



CARIBBEAN NETWORKS, INC. 

200 West 57th St., New York 19, N. Y. 
Phone: Circle 7-8224 

President A. M. Martinez 

Vice Pres Juan J. Cerna 

Sec, Treas Mildred R. Chafey 



CBS RADIO SPOT SALES 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2345 

Gen. Mgr Gordon F. Hayes 

Eastern Sales Mgr Milton F. Allison 

Sales Dev. Mgr George Arnold 

Director of Research Edward O'Berst 

Sales Prom. Mgr Fred Heywood 

Branch Offices 

630 N. McClurg Crt., Chicago 11, 111. 
Phonei Whitehall 4-6000 

Sales Manager Thomas H. Peterson 

932 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Sales Manager Ralph Patt, Jr. 

Sheraton-Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon 2-7000 

Sales Manager Byron Nelson 

6121 Sunset Blvd., Hollywood 28, Calif. 
Phonei Hollywood 9-1212 

Sales Manager .Roland McClure 

805 Peachtree St. N.E., Atlanta 8, Ga. 
Phone: TRinity 4-4407 

Sales Manager George Swearingen 

9th & Sidney Sts., St. Louis 4, Mo. 

Phone: PRospect 3-1120 

Sales Manager Eugene Myers 



CBS TELEVISION SPOT SALES 

Service of CBS Television 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-2345 

Vice-Pres. in Charge Craig Lawrence 

Gen. Mgr John A. Schneider 

Business Manager Ben Margelfs 

Dir., Sales Devel Frank Elliott, Jr. 

Prom. Mgr W. Thomas Dawson 

Research Manager. ....... Robert F. ©avis 

Eastern Sales Mgr Bruce Bryant 

Branch Offices 

630 N. McClurg Crt., Chicago 11, HI. 
Phonei Whitehall 4-6000 

Midwestern Sales Mgr.. Arthur C. Elliot 

805 Peachtree Bldg. N.E., Atlanta, Ga. 
Phone: TRinity 5-6677 



295 



# # STATION REPRESENT 

<■<■<-<■< < < ■<■<■<■<■ << ■ <■ < «««<««««< 

Manager H. H. Holtshouser 

932 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager Richard R. Loftus 

Sheraton-Palace Hotel, San Francisco, Calif. 
Phone: YUkon 2-7000 

Manager John H. White 

1313 N. Vine St., Lob Angeles 28, Calif. 

Phone: Webster 8-3011 

Manager Edward A. Larkin 

HENRY I. CHRISTAL CO., INC. 

579 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 84414 

President Henry I. Christal 

Vice-President Irvin Gross 

Branch Office 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-6357 

Manager Neil D. Cline 

Russ Building, San Francisco 4, Calif. 
Phone: YU 2-1204 

Manager Richard E. Green 

2107 Book Building, Detroit 26, Mich. 
Phone: WOodward 3-2365 

Manager Joseph R. Spadea 

581 Boylston St., Boston 16, Mass. 
Phone: Copley 7-1180 

Manager Richard Woodies 

972 Peachtree St. N.E., Atlanta, Ga. 

Phone: TR 5-9311 

Manager Kirk Munroe 

THOMAS F. CLARK COMPANY, INC. 

1 East 54th St., New York 22, N. Y. 
Phone: PLaza 5-0376 

Manager Thomas F. Clark 

Asst. Mgr Madeline E. Miklos 

Branch Office 

35 E. Wacker Drive, Chicago, 111. 

Phonei State 2-1663 

Manager Ken Peterson 

1928 Guardian Bldg., Detroit, Mich. 
Phone: Woodward 1-6036 

Manager Paul Pequinot 

1021 William-Oliver Bldg., Atlanta, Ga. 

Phone: JAckson 4-7088 

Manager Harry Cannon 

COLLEGE RADIO CORPORATION 

14 West 45th Street, New York 36, N. Y. 
Phone: OXford 7-0890 

President Edwards R. Hopple 

Vice-president Robert R. Vance, Jr. 

Branch Office 

(W. S. Grant Co.) 

703 Market Street, San Francisco, Calif. 

Phone: EXbrook 2-6685 

General Manager Herb Stiller 

6606 Selma Ave., Los Angeles 4, Calif. 

Phone: HOllywood 3-7194 

General Manager Sam Elkins 

CONTINENTAL RADIO SALES 

21st & Panama St., Philadelphia 3, Pa. 

Phone : RIttenhouse 6-8139 

Manager , , R. Butehe 

296 



ATIVES, RADIO-TV # # 

<<<<<<< <<< <<<< < < < < < <<<<<<< <<< 

Branch Offices 
285 Madison Ave., New York 17, N. Y. 

Manager Stephanie Matyas 

Phone: LE 2-2450 
228 No. La Salle St., Chicago, 111. 

Manager R. Olson 

Phone: FRanklin 2095 

DONALD COOKE INC. 

331 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-7270 

President Donald Cooke 

Acct. Exec Peter J. Prince 

Branch Offices 

205 W. Wacker Dr., Chicago 1, 111. 

Phone: State 2-5096 

Executive-in-Charge Hooper Jones 

111 N. La Cienega Blvd., Beverly Hills, Cal. 
Phone: Crestview 5-2022 

Executive-in-Charge Lee O'Connell 

110 Sutter St., San Francisco 4, Calif. 
Executive-in-Charge John Palmer 

HARRY E. CUMMINGS 

1402 Barnett Bank Bldg., 

Jacksonville 2, Fla. 

Phone: ELgin 6-5770 

Owner Harry E. Cummings 

DEVNEY INCORPORATED 

366 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-5365 

President E. J. Devney 

Branch Office 

185 N. Wabash Ave., Chicago, 111. 

Phone: STate 2-5282 

Manager Rudolph S. Nelson 

612 S. Serrano Ave., Los Angeles 5, Calif. 
Phone: DUnkirk 4-7352 

Manager Fred E. Crawford, Jr. 

233 Sansome St., San Francisco 3, Calif. 
Phone: YUkon 6-2981 

Manager William A. Ayres 

419 Boylston St., Boston 16, Mass. 

Phone: COmmonwealth 6-0718 

Manager Louis J. Borgatti 

DIXIELAND STATIONS, INC. 

Glenn Bldg., Atlanta, Ga. 

Phone: JAckson 2-3872 

President Gene Tibbett 

DORA-CLAYTON AGENCY, INC. 

502 Mortgage Guarantee Bldg., Atlanta 3, Ga. 

Phone: JAckson 5-7841 
Operators. . . .Dora C. Cosse, Clayton J. Cosse 

DORE <& PANCOAST, INC. 

420 Madison Ave., New York 17, N. Y. 
Phone: PLaza 3-8370 

N. Y. Office Robert Dore, 

Edwin A. Pancoast, Jr., Nathaniel Asch 

Branch Offices 

35 E. Wacker Dr., Chicago 1, 111. 

Phone: DEarborn 2-2448 

Manager W. Donald Roberts 



# # STATION REPRESENT 

< - <<<<<<<<<<<<< ■ < - <<< < <<<<<<<<<<< ■ < ■ 

5880 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 2-1133 

Manager Jack Smith 

233 Sansome St., San Francisco 4, Calif. 

Phone: Yukon: 6-2981 

Manager William A. Ayres 

EVERETT-McENNEY, INC. 

40 E. 49 St., New York 17, N. Y. 
Phone: PLaza 3-9332 

President Max M. Everett 

Secretary M. Jane Callahan 

Vice Pres Powell H. Ensign 

Branch Offices 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-9052 

Vice President John B. Shelton 

111 No. LaCienega Blvd., Beverly Hills, Cal. 
Phone: OLympia 2-1313 

Exec.-in-Charge Lee F* 0*Connell 

110 Sutter St., San Francisco 4, Calif. 

Phone: GArfield 1-6936 

Executive-in^Charge John Palmer 

FM UNLIMITED 

166 E. Superior St., Chicago 11, 111. 
Phone: SUperior 7-5262 

President Charles Kline 

Vice-President. Edward L. Merritt, Jr. 

Branch Office 

342 Madison Ave., New York 17, N. Y. 

Phone: OXford 7-8890 

Vice-Pres., Mgr E. L. Merritt, Jr. 

HUGH FELTIS & ASSOC. 

Tower Bldg., Seattle 1, Wash. 

Phone: ELliott 1868 

Branch Office 

Terminal Sales Bldg., Portland, Ore. 

Phone: AT water 5191 

Manager H. Quenton Cox 

FORJOE & COMPANY, INC. 

580 Fifth Avenue, New York 36, N. Y. 
Phone: JUdson 6-3100 

President Joseph Bloom 

Exec. Vice-Pres Carlos A. Franco 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-1875 

Manager .Tom Cinquina 

451 N. LaCienega Blvd., Los Angeles, Calif. 
Phone: OLeander 5-7755 

Vice-Pres., Mgr Lawrence Krasner 

593 Market St., San Francisco 5, Calif. 
Phone: Sutter 1-7569 

Manager Charles F. Haddix 

Glen Bldg., Atlanta, Ga. 
Phone: JAckson 3-0518-9 

Manager Charles Trainor 

414 Times Square Bldg., Seattle, Wash. 
Phone: SEneca 2377 

Manager Don McBride 

310 W. Glen Echo Rd., Philadelphia, Pa. 

Phone: CHestnut 7-4510 

Manager . . ..... Morton Lowenstein 

297 



ATIVES, RADIO-TV # # 

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GILL-PERNA, INC. 

654 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 84740 

President Helen Gill 

Exec. Vice-Pres John J. Perna, Jr. 

Branch Offices 

75 E. Wacker Drive, Chicago, 111. 

Phone: FRanklin 2-8665 

Midwest Mgr Walter Beadell 

730 S. Western Ave., Los Angeles, Calif. 
Phone: DUnkirk 7-4388 

Manager R. W. Walker 

57 Post St., San Francisco, Calif. 
Phone: Sutter 1-5568 

Manager Rogers Parratt 

80 Boylston St., Boston, Mass. 

Phone: Liberty 2-6481 

Manager Harry Wheeler 

GOOD MUSIC BROADCASTERS, 
INC. 

8200 Ridge Ave., Philadelphia 28, Pa. 
Phone: IVyridge 2-6000 

President Raymond S. Green 

Branch Office 

52 Vanderibiit Ave., New York 16, N. Y. 

Phone: MUrray Hill 3-2295 

Nat. Sales Mgr Roy H. Holmes 

W. S. GRANT CO., INC. 

703 Market Street, San Francisco 3, Calif. 
Phone: EXbrook 2-6685 

President, General Mgr Sam Elkins 

Vice-president Herb Stiller 

Branch Offices 

14 West 45th St., New York 36, N. Y. 

Phone: OXford 7-0893 

35 East Wacker Drive, Chicago 1, 111. 

Phone: DEarborn 2-0826 

Sales Mgr Lawrence Buck 

6606 Selma Avenue, Hollywood 28, Calif. 
Phone: HOllywood 3-7194 

Sales Mgr Sam Elkins 

920 Dime Bldg., Detroit 26, Mich. 
Sales Mgr W. Parmelee 

MELCHOR GUZMAN COMPANY, 
INC. 

45 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 7-0624 

President „ Melchor Guzman 

H-R REPRESENTATIVES, INC. 

' 380 Madison Ave., New York 17, N. Y. 
Phone: Oxford 7-3120 

Pres. & Treas Frank M. Headley 

Vice-Pres D wight S. Reed 

Vice-Pres. & Sec Frank E. Pellegrin 

Vice-Pres.. Paul R. Weeks 

Branch Offices 

35 East Wacker Drive, Chicago 1, 111. 

Phone: Randolph 6-6431 

Vice-President Dwight S. Reed 

155 Montgomery St., San Francisco 4, Calif. 
Phone: YUkon 2-5837 

General Manager James Alspaugh 

Equitable Bldg., Hollywood 28, Calif. 



& $ STATION REPRESENTATIVES, RADIO-TV $ # 

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Pfeone: HOllywood 2-6453 

V.P.-Gen. Mgr Harold Lindley 

DeGeorge Bldg., Houston, Texas 
Phone: JAckson 8-1601 

Manager Jack Eisele 

1182 W. Peachtree St., Atlanta, Ga. 
Phone: JAckson 3-7797 

Manager Bill McRae 

416 Rio Grande Bldg., Dallas 2, Texas 
Phone: Riverside 2-5148 

Gen. Manager Clarke Brown 

10 Royal St., New Orleans, La. 
Phone: CAnal 3917 

Manager Thomas J. Craig 

1065 Penobscot Bldg., Detroit 26, Mich. 

Phone: WOodward 1-4148 

Manager Andrew M. Gent 

HARRINGTON, RIGHTER & 
PARSONS, INC. 

589 Fifth Ave., New York 17, N. Y. 
Phone: MU 8-7050 

President John E. Harrington, Jr. 

Vice Pres., Treas. Volney Righter 

Vice Pres., Secy James O. Parsons, Jr. 

Branch Office 

Tribune Tower, Chicago, 111. 

Phone: WHitehall 4-0510 

Executive-in-charge Carroll R. Layman 

235 Montgomery St., San Francisco, Calif. 
Phone: Sutter 1-4125 

Executive-in-charge Franklin Dougherty 

1430 W. Peachtree St., Atlanta 9, Ga. 
Phone: TRinity 5-8458 

Executive-in-Charge Frank B. Rice 

80 Boylston St., Boston 16, Mass. 

Phone: Liberty 2-7537 

Executive-in-Charge Carter Knight 

HEADLEY-REED COMPANY 

750 3rd Ave., New York 17, N. Y. 
Phone: MUrray Hill 5-8701 

President Sterling Beeson 

Chrm. of Board F. W. Miller, Sr. 

Exec. Vice-Pres John H. Wrath 

Director Frank W. Miller, Jr. 

V.P., Sales Mgr., TV. ... . Jack Hardingham 

V.P., Sales Mgr., Radio Douglas Jones 

Branch Offices 
230 N. Michigan Ave., Chicago 1, HI. 

Executive V.P.-in-Charge John H. Wrath 

800 Peachtree St. Bldg., Atlanta 3, Ga. 
Phone: TRinity 4-2736 

Exec.-in-Charge George P. Crumbley, Jr. 

110 Sutter St., San Francisco, Cal. 

Phone: YUkon 2-4912 

Executive-in-Charge ....... Fred B. Adair, Jr. 

Taft Bldg., Hollywood & Vine. Hollywood, 

Cal. 

Phone: HOllywood 4-8248 

Executives-in-charge Clark N. Barnes, 

Arthur Astor 
Phila. National Bank Bldg., Phildelphia, Pa. 
Phone: LOcust 4-6027 

Exeeutive-in=eharge Robert S. Dome 

915 Olive St., St. Louis, Mo. 

Phone: CEntral 1-9151 

Manager William H. Shaw 



GEORGE P. HOLUNGBERY CO. 

307 North Michigan Ave., Chicago 1, 111. 

Phone: DEarborn 2-6060 

Chairman of the Bd.. .George P. Hollingbery 

Vice-chairman F. E. Spencer, Jr. 

President (Radio) Fred Hague 

President (TV) Harry Wise, Jr. 

Radio Sales Manager Frank McCarthy 

TV Sales Manager Warren Nelson 

Branch Offices 

500 Fifth Ave., New York 36, N. Y. 

Phone: OXford 5-5560 

Executive-in-Charge F. E. Spencer, Jr. 

134 Peachtree St., Atlanta 3, Georgia 
Phone: JAckson 4-8081 

Executive-in-Charge Richard N. Hunter 

1967 Guardian Building, Detroit 26, Mich. 
Phone: WOodward 1-3555 

Executive-in-Charge Joseph D. Payne, Jr. 

3325 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 5-2071 

Executive-in-Charge Roy Edwards 

417 Montgomery St., San Francisco 4, Calif. 
Phone: DOuglas 2-2541 

Executive-in-Charge George Lindman 

Tower Building, Seattle 1, Wash. 

Phone: ELliott 1868 

Executive-in-Charge Hugh Feltis 

HAL HOLMAN COMPANY 

64 East Lake St., Chicago 1, 111. 
Phone: FRanklin 2-0016 

Owner Hal Holman 

Branch Offices 

366 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-5365 

Executive-in-charge Ed Devney 

6381 Hollywood Blvd., Los Angeleg 28, Calif. 
Phone: Hywd. 2-2351 

Manager Tracy Moore 

260 Kearney St., San Francisco 8, Calif. 

Phone: EXbrook 2-6444 

Manager John Funk 

INDIE SALES, INC. 

60 East 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 24813 

President Jack Koste 

Branch Offices 

205 W. Wacker Dr., Chicago 6, 111. 

Phone: STate 2-5096 

111 N. La Cienega Blvd., Los Angeles 48, Cal. 

Phone: OLeander 5-8326 

Park Ave. Bldg., Detroit 26, Mich. 

Phone: WOodward 2-7298 

P. O. Box 6102, Atlanta, Ga. 

Phone t EXchange 1490 

INTER-AMERICAN PUBLICATIONS, 
INC. 

41 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0884 

President Angel Ramos 

Vice-President Jose Oviedo 

Secretary Frank Navarro 



298 



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STATION REPRESENTATIVES, RADIO-TV 



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INTERCONTINENTAL SERVICES, 
LTD. 

15 East 48th St., New York 22, N. Y. 
Phone: PLaza 3-7930 

President Harry M. Engel 

Vice-President Walter Staskow 

Treas.-Gen. Mgr Stephen A. Mann 

THE KATZ AGENCY, INC. 

477 Madison Ave., New York 22, N. Y. 
Phone: PLaza 9-4460 

Chr. of Board George Katz 

President Eugene Katz 

Dir. Research, Prom D. H. Denenholz 

Treasurer Morris J. Beck 

Sales Manager, Radio Morris S. Kellner 

Director of TV Edward Codel 

Sales Mgrs. (TV) Scott Donahue, 

Walter Nilson 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: MOhawk 4-7150 

Vice-President G. H. Gunst 

Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-8420 

Manager Arthur J. Underwood 

1321 Fulton Bank Bldg., Atlanta 3, Ga. 
Phone: JAckson 5-1637 

Manager Keith Byerly 

2006 Bryan St., Dallas 1, Texas 
Phone: Riverside 1-4036 

Manager D. Rutledge 

Russ Bldg., San Francisco 4, Calif. 
Phone: DOuglas 2-7628 

Manager Stanley J, Ruelman 

3325 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 5-6284 

Manager Richard Hasbrook 

915 Olive St., St. Louis 1, Mo. 

Phone: CEntral 1-1868 

Manager Alan Axtell 

ROBERT S. KELLER, INC. 

72 Barrow St., N. Y. 14, N. Y. 
Phone: WAtkins 4-6599 

President Bob Keller 

Branch Office 

205 W. Wacker Dr., Chicago 1, 111. 

Phone: STate 2-5096 

Manager Hooper Jones 

KENTUCKY RADIO SALES 

1420 Eastern Parkway, Louisville. Ky. 

Phone: Highland 3779 

President Harry McTigue 

KETTELL-CARTER, INC. 

118 Newbury St., Boston 16, Mass. 
Phone: KEnmore 6-1966 

President Elmer Kettell 

Secy.-Treas Marjorie Carter 

A. LEWIS KING 

551 Fifth Ave, New York 17, N. Y. 

Phone: MUrray Hill 2-8276 

President A. Lewis King 



NONA KIRBY CO. 

507 Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6117 

President Nona Kirby 

Vice President Kay Chille 

Office Manager Irene Kelleher 

BOMAR LOWRANCE & ASSOC, 
INC. 

770 Spring St. N.W., Atlanta, Ga. 

Phone: TRinity 6-3726 

Branch Offices 

Fidelitv Union Bldg., Dallas, Tex. 

Phone: RAndolph 8206 

1026 S. Boulevard, Charlotte, N. C. 

Phone: FRanklin 6-6581 

MEDIA SALES & SERVICE 

521 Central Ave.. Charlotte. N. C. 

Phone: FRanklin 64773 

Pres., Gen. Mgr David C. McSwain 

JACK MASLA <£ COMPANY, INC, 

551 Fifth Ave., New York 17, N. Y. 
Phone: YUkon 6-7370 

President Jack Masla 

Branch Offices 

435 N. Michigan Ave.. Chicago, 111. 

Phone: SUperior 7-6048 

Manager Clem G. O'Neill 

111 N. La Cienega Blvd., Beverlv Hills, Calif. 
Phone: OLympia 2-1313 

Manager Lee F. O'Connell 

110 Sutter St., San Francisco, Calif. 

Phone: GArfield 1-6936 

Manager John E. Palmer 

McGAVREN-QUINN CORP. 

60 East 56th St., New York. N. Y. 
Phone: PLaza 1-4650 

Exec. Vice President Donald J. Quinn 

Vice President Allan Kerr 

V.P., Sales Manager Ralph Guild 

Branch Offices 

110 Sutter St., San Francisco. Calif. 

Phone: YUkon 6-4112 

President Daren F. McGavren 

1741 Ivar Ave., Hollvwood, Calif. 
Phone: HOllywood 4-6146 

Manager George Lake 

Also branches in Chicago and Detroit. 

JOSEPH HERSHEY McGILLVRA, INC. 
366 Madison Ave., New York 17, N. Y. 
Phone: MUrray HU1 2-8755 
President Joseph H. McGillvra 

General Manager E. J. Devney 

Branch Offices 

185 N. Wabash Ave., Chicago 1, 111. 

Phone: State 2-5282 

Manager Rudolph S. Nelson 

612 S. Serrano Ave., Los Angeles 5, Calif. 
Phone: DUnkirk 4-7352 

Manager Fred E. Crawford, Jr. 

605 Market St., San Francisco 5, Calif. 
Phone: YUkon 2-3954 

Manager A. S. Babcock 

419 Boylston St., Boston 16, Mass. 
Phone: COmmonwealth 6-0718 



299 



$ # STATION REPRESENTATIVES, RADIO-TV # % 

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Manager Louis J. Borgatti 

P.O. Box 127, Bedford, Indiana 

Phone: BEdford 9194 

President Joseph H. McGillva 

MEEKER COMPANY, INC. 

521 Fifth Ave., New York 17, N. Y. 

Phone: MUrray HiU 2-2170 

President Bob Meeker 

Vice-president, TV Dir Ed Filion 

Eastern TV Sales Mgr Chuck Standard 

Acct. Executives. .George Olsen, Bob Dudley 

Sales Prom. Dir Vic Piano 

Research Dir Mimi Von Zelowitz 

Office Manager Dottie Phillips 

Branch Offices; 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-1742 

Vice-president Carl Jewett 

Midwest Sales Dev. Mgr Norm Cissna 

Account Executive Lois Thompson 

6381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HO 2-2351 

Manager Tracy Moore 

Sales Manager Jerry Moore 

928 Russ Building, San Francisco 4, Calif. 
Phone: YU 6-4940 

West Coast Mgr Don Pontius 

Office Manager Lucille Riggs 

CLYDE MELVILLE CO. 

Melba Bldg., Dallas 1, Tex. 

Phone: Riverside 8-5239 

Pres ...Clyde Melville 

MICHIGAN SPOT SALES, INC. 

15001 Michigan Ave., Dearborn, Mich. 

Phone: Tiffany 6-2362 

President Charles J. Sitta 

ART MOORE & ASSOC, INC. 

Jones Bldg., Seattle, Wash. 
Phone: MUtual 3377 

President Art Moore 

Branch Office 

Cascade Bldg., Portland 4, Ore. 

Phone: CA 8-7284 

Manager Ed Henry 

TRACY MOORE & ASSOC. 

6381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 2-2351 

Manager Jerome A. Moore 

Branch Office 

Monadnock Bldg., San Francisco 5, Calif. 

Phone: EXbrook 2-6444 

NBC SPOT SALES 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: Circle 7-8300 

Director, (TV) John Reber 

Business Mgr Anthony C. Krayer 

Mgr., New Business Larry Surles 

East. Radio Sales Mgr Fred T. Lyons 

Director, Radio Sales George Dietrich 

Dir. Represented Stas Richard Close 

Adv., Prom. Mgr Wilbur Fromm 

Eastern TV Sales Mgr Jack Ryan 

Dir. New Bus., Prom Mort Gaffin 

Sales Service Mgr Caroline Wynkoop 



Sales Dev., Research Mgr... Daniel Lissance 

Director, TV Sales Edwin Jameson 

Branch Offices 

Merchandise Mart, Chicago 54, 111. 

Phone: SUperior 7-8300 

Central Radio Sales Mgr.. Richard Arbuckle 

Central TV Sales Mgr John Mulholland 

Sunset & Vine, Hollywood 28, Calif. 
Phone: THornwaU 5-7000 

Sales Rep. (Radio) Doty Edouarde 

Sales Rep. (TV) Walter Davison 

Taylor & O'Farrell Sts., NBC Bldg. 
San Francisco 2, Calif. 
Phone: Greystone 4-8700 

West Radio Mgr Edward Macauley 

TV Salesmen. .. .R. Anderson, Ken Johnson 

Penobscot Bldg., Detroit, Mich. 

Phone: WOodward 1-1610 

Radio Sales Rep William Buschget 

TV Sales Representative. .. .John C. Treacy 

710 Peachtree St. N.E., Atlanta, Ga. 

Phone: TRinity 6-3726 

Sales Rep Bomar Lowrance, W. Scruggs, 

Clyde Clen 

Fidelity Union Life Bldg., Dallas, Tex. 
Phone: Riverside 2-8206 

Sales Rep Robert F. Kee 

1422 New Britton, W. Hartford 10, Conn. 
New Eng. Sis. Rep David Scott 

NATIONAL TIME SALES 

370 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 5-1300 
Radio and TV Department 

Sales Manager Arthur Gordon 

Sales Promotion Dir Al Alperton 

Asst. Sales Mgr Warren Shuman 

Branch Offices 

672 LaFayette Park PL, L. A. 57, Calif. 

Phone: DU 2-3200 

Exec.-in-Charge Harlan Oakes 

110 Sutter St., San Francisco, Calif. 
Phone: SUtter 1-7971 

Exec.-in-Charge William Gilmore 

612 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 8-8177 

Executive-in-Charge .Bert Sears 

HARLAN G. OAKES & ASSOCIATES 

110 Sutter St., San Francisco, Calif. 
Phone: SUtter 1-7971 

Manager Norman Cunningham 

672 S. Lafayette Park PL, Los Angeles, Calif. 
Phone: DUnkirk 2-3200 

Manager Harlan Oakes 

17 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0810 

Manager Arthur Gordon 

Box 8194, San Antonio, Texas 
Manager Joe Harry 

LEE F. O'CONNELL CO. 

Ill N. La Cienega Blvd., Beverly Hills, Calif. 
Phone: OLympia 2-1313 

President Lee F. O'Connell 

Branch Office 

233 Sansome St., San Francisco 4, Calif. 

Phone: YUkon 6-2981 

Representative William A. Ayres 



300 



& # STATION REPRESENTATIVES, RADIO-TV & $ 

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RICHARD O'CONNELL 

527 Madison Ave., New York 22, N. Y. 
P/ione: PLaza 5-9751 

President Richard O'Connell 

Vice-President Ralph Myers 

Treasurer Grace O'Connell 

Branch Office 

55 E. Washington St., Chicago, 111. 

Phone: ANdover 3-6137 

Representative William J. Reilly, Inc. 

KENNETH E. PALMER & CO. 

5350 West 20th Ave., Denver 14, Colo. 

Phone: BElmont 7-2734 

President Kenneth E. Palmer 

PAN AMERICAN BROADCASTING 
CO. 

370 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 5-1300 

Manager Eugene Bernald 

Sales Prom Al Alperton 

Branch Offices 

672 S. Lafayette Pk. PL, Los Angeles 5, Calif. 

Phone: DU 2-3200 

Executive-in-charge Harlan Oakes 

110 Sutter St., San Francisco, Calif. 

Phone: SUtter 1-7971 

Executive-in-Charge William Gilmore 

JOHN E. PEARSON CO. 

444 Madison Ave., New York 22, N. Y. 

Phone: PLaza 1-3366 

Owner John E. Pearson 

Account Executives Russel Walker. 

William M. Wilson, Ray Henze, Mike Wur- 
ster, Jerry Smilo 

John E. Pearson Television, Inc. 

President John E. Pearson 

Vice Presidents Russel Walker, 

William M. Wilson, Frank Reed, James 
Bowden, Robert Baird, Raymond F. Henze, 
Jr. 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: State 2-7494 

Vice Pres. & Mgr James Bowden 

3242 W. 8th St., Los Angeles 5, Calif. 
Phone: Dunkirk 5-5084 

Manager David Cassidy 

58 Sutter St., San Francisco 4, Calif. 
Phone: DOuglas 2-7159 

Manager F. A. Wurster 

432 Des Moines Bldg., Des Moines 9, Iowa 
Phone: CHerry 4-7143 

Manager Frank Frost 

Fidelity Union Bldg., Dallas, Texas 
Phone: Riverside 7-3723 

Manager Tom Murphy 

508 Glenn Bldg., Atlanta, Ga. 

Phone: JAckson 5-2912 

Vice Pres., Mgr Robert Baird 



PETERS, GRIFFIN, WOODWARD, 
INC. 

250 Park Ave., New York 17, N. Y. 
Phone: YUkon 6-7900 

President H. Preston Peters 

Exec. V.P Russel Woodward 

V.P.-Radio Robert H. Teter 

Vice Pres.-TV Lloyd Griffin 

VJ\, Treas Jones Scovern 

Radio Department 

Sales Manager John A. Thompson 

Sales Dev C. Lud Richards 

Prom., Research Dir Frank B. Woodruff 

TV Department 

Eastern Sales Mgr John W. Brooke 

Sales Prom John F. Hurlbut 

Sales Dev George C. Castleman 

Brunch Offices 

Prudential Plaza, Chicago 1, Illinois 

Phone: FRanklin 2-6373 

Vice Pres John A. Cory 

Midwest Sales Mgr. (Radio) . .Arthur Bagge 

Midwest Sales Mgr. (TV) . .William Tynan 

Glenn Bldg., Atlanta 4, Ga. 

Phone: MUrray 8-5667 

Radio Sales Barton C. Isbell, Jr. 

TV Sales Mgr William J. Stubbs 

Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 1-4255 

Vice Pres William W. Bryan 

TV Sales Louis J. Hummel, Jr. 

406 West 7th St., Forth Worth, Texas 
Phone: Edison 6-3349 

TV Sales W. Hal Thompson 

335 Merchandise Mart, Dallas, Tex. 
Phone: Riverside 7-2398 

Executive-in-Charge Charles F. Payne 

1750 North Vine St., Hollywood 28, Cal. 
Phone: HOllywood 9-1688 

V.P., West Coast Mgr Hal W. Hoag 

TV Sales John A. Serrao 

Russ Bldg., San Francisco 4, Cal. 
Phone: SUtter 1-3798 

Radio Sales Frank A. Tessin, Jr. 

TV Mgr William A. Exline 

EDWARD PETRY & CO., INC. 

3 East 54th St., New York 22, N. Y. 

Phone: MUrray Hill 8-0200 

Radio Department 

President Edward Petry 

Exec. Vice-Pres Edward E. Voynow 

V.P. Asst. to Pres E. L. Jahncke, Jr. 

Vice-Pres William B. Maillefert 

Eastern Sales Mgr E. E. Eshleman 

Sales Prom. Mgr William Steese 

Asst. Sales Prom. Mgr John F. Keiner 

TV Department 
V.P., Eastern Sales Mgr.. Martin L. Nierman 

Sales Prom. Mgr Robert L. Hutton, Jr. 

Asst. Sales Mgr Edward C. Page 

Research Mgr George Johannessen 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-0011 

Exec. V-P. Edward E. Voynow 

Sales Mgr. (Radio) John Ashenhurst 

Sales Mgr. (TV) Louis A. Smith 



301 



%: & STATION REPRESS 

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645 Griswold St., Detroit 26, Mich. 

Phone: WOodward 3-0125 

Sales Managers. .William Cartwright (AM) 

Franklin M. Walker (TV) 

101 Marietta St., Atlanta 3, Ga. 

Phone: Lamar 8-861 

Sales Mgrs .Joseph Sierer (AM) 

Richard Hughes (TV) 
Russ Bldg., San Francisco 4 t Cal. 
Phone: YUkon 2-3631 

Sales Managers Lloyd McGovern (AM) 

George Ledell (TV) 
530 W. Sixth St., Los Angeles 14, Calif. 
Phone: Tucker 3171 

Sales Mgrs. Garry Hollihan (AM) 

L. D. Larimer (TV) 
915 Olive St., St. Louis 3, Mo. 
Phone: Chestnut 1-7191 

Sales Mgrs. Bill Oldham (AM) 

Hugh O. Kerwin (TV) 
801 Statler Bldg., Boston 16, Mass. 
Phone: HUbbard 2-6440 

Sales Mgrs. Frank Howard (AM) 

William D. Walsh (TV) 

RADIO-TV REPRESENTATIVES, INC. 

7 East 47th St., New York 17, N. Y. 
Phone: MU 8-4340 

Board Chairman ....Harry Goodman 

President . Peggy Stone 

Branch Offices 

75 E. Wacker Dr., Chicago 1, IU. 

Phone: FI 6-0982 

Vice-President .Edward Nickey 

111 No. LaCienega Blvd., Beverly Hills, Calif. 
Phone: OL 5-7597 

Manager Lee O'Connell 

110 Sutter St., San Francisco, Calif. 
Phone: GArneld 1-6936 

Manager John Palmer 

217 Glenn Bldg., Atlanta, Ga. 
Phone: JAckson 2-3872 

Manager Gene Tibbett 

Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 2-4845 

Managers Foster, Creed 

Tower Bldg., Seattle 1, Wash. 

Phone: ELliott 1868 

Managers Hugh Feltis & Assoc. 

RADIO REPRESENTATIVES 
LIMITED 

76 St. Clair Ave., West Toronto 1, Ont., Can. 
Phone: WAlnut 4-0727 

Pres., Gen. Mgr T. Gordon Ferris 

Radio Sales Mgr Bob Munro 

Sec, Treas Victoria Murphy 

Branch Offices 

1411 Crescent St., Montreal, Que. 

Canada 

Phone: UNiversity 8-4257 

Manager. .................... . W e C. Dippi© 

Lindsay Bldg., Winnipeg, Manitoba, Canada 
Phone: WHitehall 2-6374 

Manager M. J. MacLennan 

1407 W. Broadway, Vancouver, B. C. 

Phone: CEdar 2211 

Manager Ed Hall 



NTATIVES, RADIO-TV & & 

<-<- « ■« « ■« « « « « « « ««««« 
RADIO TIME SALES (ONTARIO) 
LTD. 

147 University Ave., Toronto, Ontario 
Phone: Empire 6-6680 

General Manager N. D. Brown 

Sales Mgr Alex E. Bedard 

Traffic Mgr Merleen Wilson 

RAMBEAU, VANCE, HOPPLE, INC. 

347 Madison Ave., New York 17, N. Y. 

Phone-. Murray HiU 64940 

President ............ .William G. Ramb@au 

VJVs Edwards R. Hopple, 

Robert R. Vance, Martin Rokeach 
Branch Offices 
185 N. WaJbash Ave n Chicago 1, 111. 
Phone t And. 34566 

Acct. Executive Mary Rudd 

1350 No. Highland Ave., Los Angeles 28, Cal. 
Phone: HOllywood 4-6017 

Account Executive James C. Gates 

511 Merchants Exch. iBldg^San Francisco, Cal. 

Phone: EXbrook 2-4073 
Account Executive Evelyn Wiggins 

PAUL H. RAYMER COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 

Phone i Plasa 9-5S70 

President Paul H. Raymer 

Executive V.P.. F. C. Brokaw 

V.P., TV. Stuart M. Kelly 

Promotion & Research Mitchell DeGroot 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-4473 

Vice-President Clay E. Forker 

Penobscot Bldg., Detroit 26, Mich. 
Phone: Woodward 3-0764 

Executive-in-Charge ..Robert B. Rains 

1680 Vine St., Hollywood 28, Calif. 
Phone: HOllywood 2-2376 

Manager John D. Gale 

Russ Bldg., San Francisco 4, Calif. 
Phone: Douglas 2-8909 

Manager Ray Rhodes 

Glenn Bldg., Atlanta 3, Ga. 
Phone: JAckson 5-6508 

Manager Edward D. Brandt 

Mercantile Securities Bldg., Dallas, Tex. 

Phone: Riverside 5663 

Manager John H. Hicks 

REGIONAL RADIO & TV 
REPRESENTATIVES 

208 E. Wisconsin Ave., Milwaukee 2, Wis. 

Phone: BRoadway 3-6547 

Pres., Gen. Mgr Elmer G. Francke 

W. DONALD ROBERTS 

203 N. Wabash Ave., Chicago 1, 111. 

Phone: DEarborn 2-2448 

Manager Don Roberts 

302 



& ft STATION REPRESENT 

< ■ «<<<< < - < ■ << ■ << ■ < <« -<- < ■ < -<- < -<-<• < - < ■ < < < < < 

SEARS & AYER, INC. 

612 N. Michigan Ave., Chicago, 111. 

Phone: Superior 7-8177-8 

President B. H. Soars 

Secretary G. E. Allison 

Branch Offices 

110 Sutter St., San Francisco, Calif. 

Phone: YUkon 6-4112 

Exec.-in-Charge Daren McGavren 

1741 Ivar Ave., Los Angeles, Calif. 
Phone: HOllywood 4-2856 

Executive-in-Charge Donald J. Quinn 

316 N. 8th St., St. Louis, Mo. 
Phone: CEntral 2391 

SIMMONS ASSOC, INC. 

509 Madison Ave., New York 22, N. Y. 
Phone: MU 8-2821 

President David N. Simmons 

Branch Office 

3333 N. Michigan Ave., Chicago 1, 111. 

Phone: DEarborn 2-2375 

Vice Pres., Gen. Mgr Gale Blocki, Jr. 

ROY V. SMITH ASSOCIATES 

280 Madison Ave., New York, N. Y. 
Phone: Murray Hill 4-4244 

National Sales Mgr Roy V. Smith 

Branch Office 

830 Securities Bldg., Seattle, Wash. 

Phone: SE 6-6633 

West Coast Mgr William J. Wagner 

STARS NATIONAL INC. 

400 Madison Ave., New York 17, N. Y. 
Phone: PLaza 8-0555 

Presidents . . Benard Howard, 

Larry Wasserstein 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: CEntral 6-2136 

Manager Alan Bress 

6381 Hollywood Blvd., Los Angeles, Calif. 
Phone: 2-2351 

Manager Jerry Moore 

260 Kearney St., San Francisco, Calif. 
Phone: EXbrook 2-6444 

Manager John E. Funk 

P. O. Box 1598, Atlanta, Ga. 
Phone: DRake 3-2413 

TED STEELE RADIO & TV STATION 

510 Madison Ave., New York, N. Y. 
Phone: ELdorado 5-5633 

President Ted Steele 

V.P., Gen. Mgr Leonard H. Levitt 

STORER BROADCASTING CO. 

1177 Kane Cone, Miami Beach 54, Fla. 
Phone: UNion 6-0211 

President George B. Storer 

Branch Offices 

625 Madison Ave., New York, N. Y. 

Phone: PLaza 1-3940 

Nat. Sales Dir .Maurice McMurray 



ATIVES, RADIO-TV # ft 

230 N. Michigan Ave., Chicago, 111. 
Phone: FRanklin 2-6498 

Radio Sales Mgr Robert Flanigan 

TV Sales Mgr Floyde Beaston 

111 Sutter St., San Francisco 4, Calif. 

Phone: SUtter 1-8689 

Vice President Gayle Grubb 

STOVIN-BYLES, LIMITED 

406 Jarvis St., Toronto 5, Ontario, Canada 
Phone: WAlnut 4-5768 

Chmn. of Bd H. N. Stovin 

President W. D. Byles 

Vice President Mrs. Brickee Stovin 

Radio Sales Mgr A. C. Harrison 

TV Sales Mgr.. J. L. Raeburn 

608 Keefer Bldg., Montreal, Quehee 
Phone: UNiversity 6-3392 

Manager. T. C. Maguire 

1111-211 Portage Ave., Winnipeg 2, Manitoba 
Phone: WHitehall 2-5097 

Manager. C. E. Montgomery 

615 West Pender St., Vancouver 2, B. C. 

Phone: Tatlow 4831 

Manager .J. W. Stovin 

TELEVISION REPRESENTATIVES 
LIMITS) 

76 St. Clair Ave., West, Toronto 1, Ont., Can. 
Phone: WAlnut 4-0720 

Pres., Gen. Mgr T. Gordon Ferris 

Sales Executive Mike Roberts 

Seer., Treas. Victoria Murphy 

Branch Offices 
(Branch offices are same as Radio Repre- 
sentatives Limited.) 

UNITED BROADCATING CO. 

40 East 51st St., New York 17, N. Y. 

Phone: PLaza 5-9145 

President H. Scott Killgore 

VENAID. RINTOUL & McCONNUX, 
INC. 

579 Fifth Ave., New York, N. Y. 

Phone: MU 8-1088 

President. .......... .Lloyd George Venard 

Vice President ...... .Stephen R. Rintoul 

Vice President. .James V. MeConnell 

Branch Offices 

35 E. Wacker Dr., Chicago, 111. 

Phone: ST 2-5260 

Vice President. ........ .Howard B. Meyeri 

1901 W. 8th St., Los Angeles 57, Calif. 
Phone: DU 84151 

Exec.-in-Charge Wilt Gunzendorfer 

Mills Bldg., San Francisco, Calif. 

Phone: GA 1-7950 

Exec.-in-Charge Duncan A. Scott 

WALKER-RAWALT COMPANY, INC. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-5830 

President J. Wythe Walker 

Vice-president C. Otis Rawalt 

Account Executive ....... .Lionel Colton 



# * STATION REPRESENTATIVES, RADIO-TV # & 

<<<<<<<<<<<<<<<<<<<<<<<< < <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< 



Brunch Offices 

360 N. Michigan Ave., Chicago, 111. 

P/ione: ANdover 3-5771 

Manager Norbert J. Cavanagh 

100 Boylston St., Boston, Mass. 
Phone: HUbbard 2-4370 

Manager George C. Bingham 

672 S. LaFayette Park Place, L. A., Calif. 
Phone: DUnkirk 2-3200 

Manager Harlan Oakes 

110 Sutter St., San Francisco, Calif. 
Phone: YUkon 6-5820 

Manager William Gilmore 

1223 A Mortgage Guarantee Bldg., Atlanta, 

Ga. 

Phone: ALpine 5084 

Manager .Tom Atkinson 

GRANT WEBB & CO. 

509 Madison Ave., N. Y. 22, N. Y. 
Phone: MU 8-7550 

President Grant Webb 

Vice-President Jack Baker 

Dir. of Research Frances Sweat 

Branch Offices 
1302 Cadillac Tower, Detroit 26, Mich. 

Phone: WOodward 1-8290 

25 E. Washington St., Chicago 2, 111. 

Phone: STate 2-3155 

Manager Mabel Lucas 

155 Montgomery St., San Francisco 4, Calif. 

Phone: EXbrook 2-6127 

8622 Wilshire Blvd., Beverly Hills, Calif. 

Phone: OLeander 5-8998 

WEED AND COMPANY 

579 Fifth Ave., New York 17, N. Y. 
Phone i PL 94700 

President Joseph J. Weed 

V.P., Sales E. J. Fitzsimmons 

East. Sales Mgr F. T. Lyons 

Salesmen ( Radio ) Peter McGurk, 

William Codus, Winston L. Kirby, Philip 
D'Antoni, Joseph Aley 

Sales Prom. Mgr Winifred Schaefer 

Research Dir Edward R. Eadeh 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: WHitehall 4-3434 

Executive-in-Charge C. C. Weed 

1707 Book Bldg., Detroit 26, Mich. 
Phone: Woodward 1-2685 

Executive-in-Charge Bernard P. Pearse 

Glenn Bldg., Atlanta 3, Ga. 
Phone: JAckson 3-4081 

Exec-in-Charge .George Griesbauer 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllywood 4-2066 

Executive-in-Charge Edwin C. Metcalfe 

625 Market St., San Francisco 5, Calif. 
Phone: DOuglas 2-1451 

Executive-in-Charge Boyd Rippey 

Statler Bldg., Boston 16, Mass. 

Phone: Hubbard 2-5677 

Executive-in-Charge Robert R. Reardon 



505 Fifth Ave., Des Moines 9, Iowa 

Phone: CHerry 3-3930 

Executive-in-Charge Donald Peterson 

WEED TELEVISION CORP. 

579 Fifth Avenue, New York 17, IS. Y. 

Exec. V.P Edwin J. Fitzsimmons 

Vice-president Neal Weed 

Sales Staff Bates Halsey, Joseph R. 

Miller, Walter Newton, Mathias O'Gorman, 
Joseph Well, Sheldon Van Dolen, William 
Bee 

Mgr. Sta. Rel David L. O'Shea 

Traffic Florence Eimer 

Sales Promotion Winifred Schaefer 

Prudential Plaza, Chicago 1, 111. 

Staff George Lindsay, Robert 

Lethbridge, Samuel Eadie, Joseph M. 
Fisher, Jr., Ed Podolinsky, Andrew Mur- 
phy, Joseph Hogan 
(Other Branches same as Weed & Co.) 

ADAM YOUNG, INC. 
YOUNG TV CORP. 

(Young Representatives, Inc.) 

3 East 54th St., N. Y. 22, N. Y. 

Phone: PLaza 1-4848 

President Adam J. Young 

Asst. to President William Crumley 

V.P. & Sales Mgr.. Stephen A. Machcinski, Jr. 

V.P., Radio-TV Prom. Frank BoeJhm 

E. Sales Mgr.; Young, Inc Robert Burke 

E. Sales Mgr.; Young TV 

Corp Peter F. Yaman 

V.P. Young Rep., Inc P. Wilson 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: Michigan 2-6190 

Vice President James F. O'Grady, Jr. 

6331 Hollywood Blvd., Los Angeles 28, Calif. 

Phone: Hollywood 2-2289 
Exeo.-in-Charge. . . ..... . William L. Wallace 

317 North Eleventh St., St. Louis, Mo. 
Phone: MAin 1-5020 

Exec.-in-Chg Jack Hetherington 

Russ Bldg., San Francisco, Calif. 

Phone: YUkon 6-6769 

Executive-in-Charge .... Richard J. Kelliher 

YOUNG CANADIAN, LTD. 

3 East 54th St., New York 22, N. Y. 
Phone: PLaza 1-4848 

President Adam Young 

Vice-President Thomas F. Malone 

Branch Offices 

Prudential Plaza, Chicago 1, 111. 

Phone: Michigan 2-6190 

V.P. in Chg James F. O'Grady, Jr. 

317 N. 11th St., St. Louis, Mo. 
Phone: MAin 1-5020 

Manager John B. Hetherington 

6331 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HOllywood 2-2289 

Manager .William L. Wallace 

Russ Bldg., San Francisco 4, Calif. 
Phone: YUkon 6-6769 



30 \ 



<- < ■ << << < <<<<<<■<-<■<<< « ■<■ < ■ < ■ < ■ < ■ < ■ < ■ < ■ < ■ < ■ <<<<<<<< ■ < ■ < ■ < ■ « ■ <«< < < << < <<<<< < ■ <-< ■ 

Estimated National Spot Radio Time 
Sales Figures for 1956-57 

<■<<<<<<<<<<<<<<<<< <■<■<-< - «■« ■ << #• < - <-<-< ■ « < <<<<<<<<<<<<<< < <-<-<-<-<- < 

Estimated Revised 

Figures Estimates Per Cent 

1957 1956 Increase 

First quarter $ 44,409,000 $ 33,717,000 31.7 

Second quarter 42,359,000 33,440,000 26.7 

Third quarter . . 44,626,000 33,245,000 34.2 

Fourth quarter 52,593,000 45,061,000 16.7 

Total $183,987,000 $145,463,000 26.5 

REVISED MONTHLY ESTIMATES FOR 1956 

January $ 10,438,000 

February 11,297,000 

March 11,982,000 

April 9,972,000 

May 12,027,000 

June 11,441,000 

July 10,400,000 

August 10,874,000 

September 11,971,000 

October 15,842,000 

November 16,231,000 

December 12,988,000 

Total $145,463,000 



N.B.: Figures are given to nearest thousand in each case. 
Source : Station Representatives Association, Inc. 

< ■ < <■<< <<< - < ■ « <<<<<< << < <<< <■<<<<<< < < < <<<<<■<<<<«<■<■< < <<< < ■<■ << <<<■ < -<• 

305 



W1SC DELIVERS 



THE BIC 



I 



AUDIENCES! 





! 



RADIO 






Boston-Springfield 


WBZ+WBZA 


51,000 watts 


Pittsburgh 


KDKA 


50,000 watts 


Cleveland 


KYW 


50,000 watts 


Fort Wayne 


WOWO 


50,000 watts 


Chicago 


WIND 


5,000 watts 


Portland, Ore. 


KEX 


50,000 watts 


TELEVISION 






Boston 


WBZ-TV 


NBC 


Baltimore 


WJZ-TV 


ABC 


Pittsburgh 


KDKA-TV 


CBS 


Cleveland 


KYW-TV 


NBC 


San Francisco 


KPIX 


CBS 



®qQ 



No selling campaign is complete 

without the WBC stations. 

WESTINGHOUSE BROADCASTING COMPANY, INC. 

Reps: WJZ-TV: Blair-TV . . . KPIX: The Katz Agency 

WIND: AM Radio Sales ... All others: Peters, Griffin, Woodward, Inc. 



307 



WBC DELIVERS 
THE BIG 

AUDIENCES! 




RADIO 






Boston-Springfield 


WBZ+WBZA 


51,000 watts 


Pittsburgh 


KDKA 


50,000 watts 


Cleveland 


KYW 


50,000 watts 


Fort Wayne 


wowo 


50,000 watts 


Chicago 


WIND 


5,000 watts 


Portland, Ore. 


KEX 


50,000 watts 


TELEVISION 






Boston 


WBZ-TV 


NBC 


Baltimore 


WJZ-TV 


ABC 


Pittsburgh 


KDKA-TV 


CBS 


Cleveland 


KYW-TV 


NBC 


San Francisco 


KPIX 


CBS 



No selling campaign is complete 

without the WBC stations. 

WESTINGHOUSE BROADCASTING COMPANY, INC. 

Reps: WJZ-TV: Blair-TV . . . KPIX: The Katz Agency 

WIND: AM Radio Sales ... All others: Peters, Griffin, Woodward, Inc. 

307 



<•<-<-<■« <<<<<<<<< <■<<-<-<-<-<■<-«<<■<<■<-<-< «■<■<■<-<-<-< < < < <■<■ < -<-< <<<<<<<<<<< < 

FEDERAL 

COMMUNICATIONS 

COMMISSION 



•<-<-< ■ <•«<<< < < < < < -« -< - <-<■<-<«« < « 3fc <<<<<<< « < « ■<■<-<- « <<<<«•<-<-<-<-< 

HEADQUARTERS: NEW POST OFFICE BUILDING, WASHINGTON 585, D. C. 
Phone: Executive 3-3620 



Commissioners 
Chairman 

JOHi\ C. DOERFER 

(Term Expires June 30, 1961) 

Administrative Assistant: JOSEPH M. SITRICK 

Legal Assistant: EVELYN F. EPPLEY 

Engineering Assistant: JAMES B. McELROY 

ROSEL H. HYDE 

(Term Expires June 30, 1959) 

Legal Assistant— DEE W. PINCOCK 

T. A. M. CRAVED 
(Term Expires June 30, 1963) 

Legal Assistant— ROBERT M. KOTEEN 



Engineering Assistant— 
WILLIAM H. WATKINS 

ROBERT T. HARTLEY 

(Term Expires June 30, 1958) 

Legal Assistant— MAX D. PAGLIN 

Engineering Assistant-— 

HORACE E. SLONE 



FREDERICK W. FORD 

(Term Expires June 30, 1964) 

Engineering Assistant — 
DANIEL JACOBSON 



ROBERT E. LEE 
(Term Expires June 30, 1960) 

Legal Assistant— 
DAVID C. WILLIAMS 
Engineering Assistant— 
ROBERT G. WESTON 



JOHN S. CROSS 

(Term Expires July 1, 1962) 
(To Be Confirmed) 



Office Of The Secretary 

Secretary 
MARY JAI¥E MORRIS 



INTERNATIONAL, TELECOMMUNICATIONS 
SETTLEMENTS DIVISION 
Charlotte S. Smith. Chief 

MAIL, FILES & MESSENGER DIVISION 

Clara A. Fairall, Chief 

DOCKETS DIVISION 

Jessie R. Blaine, Chief 



TECHNICAL, ASSISTANCE DIVISION 

Gordon J. Kent, Chief 

MINUTE DIVISION 
Annette Hutterly, Chief 

LIBRARY DIVISION 

Helen A. Clark, Chief 

MESSENGER DIVISION 
John W. Brown. Chief 



J. D. Bond 
Basil P. Cooper 
Thomas H. Donahue 
&jinie N. Huntting 
Hugh B. Hutchison 



Office of Hearing Examiners 

JAMES D. CUNNINGHAM, Chief Hearing Examiner 
JAY A. KYLE, Assistant Chief Hearing Examiner 

EXAMINERS 

H. Gifford Irion 
Herbert Sharfman 
Elizabeth C. Smith 
Charles J. Frederick 
Millard F. French 



308 



# # FEDERAL COMMUNICATIONS COMMISSION # 
Office of Opinions and Review 

JOHN L. FITZGERALD, Chief 

EVERETT G. HENRY. Asst. Chief (Engineering) 

Reviewing Attorneys 

David Warren 
Forest McClenning 

Edward J. McCormick 



* 



Donald J. Berkemeyer 
Paul McDonough 
Ed 



Attorneys 
Raymond L. Hodges William Gershuny 

Sarah Ann Mobley Richard Goldberg 

Wallace E. Hutton Roland K. Mundy 

Edward C. McKenzie Chester Naumowicz 

Engineers 
George K. Ashenden Hideyuki Noguchi 

Accountant 
Charles S. Borum 



Office of Administration 

Executive Officer and Acting Budget Officer 

ROBERT W. COX 
Richard F. Solan, Administrative Assistant 



ADMINISTRATIVE SERVICES DIVISION 

Paul H. Sheehy. Chief 

BUDGET AND FISCAL DIVISION 

(Vacancy) 



ORGANIZATION AND METHODS DIVISION 

Lavelle Hughes, Acting Chief 

PERSONNEL DIVISION 

Gilbert H. Hatfield, Personnel Officer 



Office of Reports and Information 

GEORGE O. GILLINGHAM. Chief 



Salina M. Lindo, Asst. Chief & Chief 
of Information Branch 



REPORTS BRANCH 

Eva O. Melton, Chief 
Lily M. Marshall 



Office of Chief Engineer 

EDWARD W. ALLEN. JR.. Chief Engineer 

Ralph J. Renton, Associate Chief Engineer 

Virgil R. Simpson. Assistant Chief Engineer 

Ruby Floyd. Administrative Assistant 



FREQUENCY ALLOCATION & 
TREATY DIVISION 

Albert L. Mcintosh, Chief 

TECHNICAL RESEARCH DIVISION 

Arnold G. Skrivseth, Acting Chief 



LABORATORY DIVISION 

Edward W. Chapin, Chief 

CONTROL OF ELECTROMAGNETIC 
RADIATION GROUP (CONELRAD) 

Kenneth W. Miller, 17. 5. Supervisor 



Broadcast Bureau 

HAROLD G. COWGILL. Chief 

James E. Barr, Assistant Chief 

Estelle J. Bunn. Administrative Assistant 



BROADCAST FACILITIES DIVISION 

Walther W. Guenther, Chief 
Aural New & Changed Facilities Branch 

Wallace E. Johnson, Chief 
Existing Facilities Branch 

Harold L. Kassens, Chief 
Technical & Allocations Branch 

Bruce S. Longfellow, Chief 
TV Applications Branch 

Martin I. Levy, Chief 
Hearing Branch 

Robert J. Rawson, Chief 
Record Unit 

Vernald E. Kley, Chief 

RULES AND STANDARDS DIVISION 

Hart S. Oowperthwait, Chief 
Herbert M. Schulkind, Asst. Chief 



ECONOMICS DIVISION 

James B. Sheridan, Acting Chief 
Irwin Fine, Economist 

RENEWAL AND TRANSFER DIVISION 

Joseph N. Nelson, Chief 
Transfer Branch 

Robert H. Alford, Chief 
Renewal Branch 

Edward J. Brown, Chief 
Compliance Branch 

LeRoy Schaaff, Chief 
Control Section 

Melba Z. Templeman, Chief 
Ownership Section 

Mildred K. Roberts, Chief 

(Continued on next page) 



309 



# # FEDERAL COMMUNICATIONS COMMISSION # * 
<-<-<-<■<-<-<-<-<■<<<<< <<<< < << < < <<■<<■<-< - <-< -<< • <<<<<< • <<<<<<<<<<<<< < < < <<<< ■ < • 

(Continued from preceding page) 



LICENSE DIVISION 

Clara M. Ieihl, Chief 
Marguerite F. Hubbard, 

Asst. Chief 

TV Branch 
Marie W. Fish, Chief 

AM & FM Branch 

Quentin S. Proctor, Chief 



Miscellaneous Services Branch 

David Tau, Jr., Chief 
Records & Files 

Lillian T. Ricker, Chief 

OFFICE OF NETWORK STUDY 

Warren Baum, Chief 



Field Engineering and Monitoring Bureau 



«EORGE S. TURNER. Chief 
Frank M. Kratokvil. Assistant Chief 
John H. McAllister, Attorney -Advisor 

Fmndi Keefe, Adm. Asst. 



FIELD OPERATING DIVISION 

Frank M. Kratokvil, Chief 

INSPECTION & EXAMINATION DIVISION 

Paul H. Herndon, Jr., Chief 



ENGINEERING DIVISION 

Floyd W. Wiekenkamp, Chief 

MONITORING DIVISION 

Irving L,. Weston. Chief 



Mstriet Offices and Engineers in Charge 



1. NATHAN A. HALLENSTEIN 
1600 Customhouse 

Boston 9, Massachusetts 
HUbbard 2-6200 

2. WILLIAM D. JOHNSON (Acting) 
748 Federal Building 

New York 14, New York 
WAtkins 4-1000 

3. ROGER E. PHELPS 
1005 U. S. Customhouse 
Philadelphia 6, Pennsylvania 

MArket 7-6000 

4. HYMAN A. COHEN 
400 McCawley Bldg, 
Baltimore 2, Maryland 
PLaza 2-8460 

5. EDWARD BENNETT 
Room 402, Federal Building 
Norfolk 10, Virginia 
MAdison 2-4963 

8. ARTHUR T. CLINE, JR. 
718 Atlanta Nat'l Bldg, 
Atlanta 3, Georgia 
WAlnut 4121 



Sub-Office 

PAUL W. GILLIGAN 
214 P. O. Building 
Savannah, Georgia 
SAvannah 2-7602 

7. ARTHUR G. GILBERT 
312 Federal Building 
Miami 1. Florida 
Miami 9-3900 

Marine Office 

ALFRED L. RITTER 
409-410 P. O. Building 
Tampa 2, Florida 
TAmpa 2-1773 

8. WALTER M. HAMMOND 
608 Federal Building 
New Orleans 12, Louisiana 
EXpress 2411 



Sub Office 
GEORGE E. FRANKLIN 
419 U. S. Court House & Customhouse Bldg. 
Mobile 10, Alabama 
MObile 2-3641 
9. EVERETT H. MARSHALL 
324 U. S. Appraisers Building 
Houston 11, Texas 
Woodcrest 1906 

Sub -Office 
ERIC D. COBURN 
301 P. O. Building 
Beaumont, Texas 
TErminal 2-8141 

10. GERALD M. HOWARD 

500 Terminal Annex Building 
Dallas 22, Texas 
Sterling 5611 

11. BERNARD H. LINDEN 

1425 U. S. P. O. and Court House Building 
Los Angeles 12, California 
MAdison 5-7411 

Sub -Office 
VERGNE L. HOKE 
15-C U. S. Customhouse 
San Diego 1, California 
BElmont 4-6211 

Marine Office 
WILLIAM E. CLYNE 
Room 326, U. S. P. O. and Courthouse 
San Pedro, California 
TErminal 2-2389 

12. FRANCIS V. SLOAN 
323-A Customhouse 

San Francisco 26, California 

YUkon 6-4141 

13. JOSEPH H. HALLOCK 

New U. S. Courthouse 
Portland 5, Oregon 
Atwater 6171 

14. HERBERT H. ARLOWE 
806 Federal Office Building 
Seattle 4, Washington 
Mutual 3300 



310 



# # FEDERAL COMMUNI 

<- < - < ■ < ■ < ■ < ■ < ■ <<<<'<<<<< <<<<<<<<<<<< 



CATIONS COMMISSION & & 

< < < < < ■ < ■ < < «< ■ < ■ < -<- < - < - < - < ■ <«< < < ■ < ■ <<« ■ < ■ < ■ < 



15. ANDREW BAHLEY 
521 Customhouse 
Denver 2, Colorado 

KEystone 4-4151 

16. DONALD A. MURRAY 

208 Uptown P. O. and Federal Bldg. 
St. Paul 2. Minnesota 
CApital 2-8011 

17. HAROLD W. BOURELL 
3100 Federal Office Bldg. 
Kansas City 6E, Missouri 
BAltimore 1-7000 

18. HAROLD D. HAYES 
826 U. S. Court House 
Chicago 4, Illinois 

HArrison 7-4700 

19. EDWIN S. HEISER 

1029 New Federal Building 
Detroit 26. Michigan 
WOodward 3-9330 



20. PAUL A. HOLLOWAY 
328 P. O. Building 
Buffalo 3. New York 

Washington 1744 

21. PAUL R. FENNER 
502 Federal Bldg. 
Honolulu 13, Hawaii 
Honolulu 5-2931 

22. EUGENE W. KLEIN 
322 Federal Bldg. 
San Juan 13, P. R. 
SAn Juan 2-4562 

23. HAROLD D. DeVOE 

Room 53, U. S. P. O. and Court House 
Anchorage, Alaska 
ANchorage 2-5501 

24. ALFRED H. KLEIST 
Briggs Building 

415 22nd St., N. W., Washington D. C. 
Executive 3-3620, ext. 229, 230 



Safety and Special Radio Services Bureau 

CURTIS B. PLUMMER, Chief 

Marshall S. Orr, Assistant Chief 

Ezra Chambers, Administrative Assistant 



LAW, ENFORCEMENT AND PROCEDURES 
OFFICE 

Irving Brownstein, Chief 

AVIATION DIVISION 

John R. Evans, Chief 

INDUSTRIAL DIVISION 

Daniel H. Arnold, Chief 



MARINE DIVISION 

William N. Krebs, Chief 

PUBLIC SAFETY AND AMATEUR DIVISION 

George K. Rollins. Chief 

LAND TRANSPORTATION DIVISION 

Glen E. Nielsen, Chief 



Office of General Counsel 

WARREN E. BAKER, General Counsel 
EDGAR W. HOLTZ, Associate General Counsel 



LITIGATION DIVISION 

Richard A. Solomon, Asst. General Counsel 



LEGISLATION DIVISION 

Charles E. Smoot, Asst. General Counsel 



Common Carrier Bureau 

JOHN J. NORDBERG, Chief 

FRED W. CLAYTON, Assistant Chief 

Irene M. Durgin, Administrative Assistant 

Charles R. Makela, Field Coordinator 

Robert E. Stromberg, Chief, Office of Accounting Systems 

Betty Ferro, Chief, License Bureau 



TELEPHONE DIVISION 

Bernard Strassburg, Acting Chief 

TELEGRAPH DIVISION 

John R. Lambert, Chief 



INTERNATIONAL DIVISION 

Marion H. Woodward, Chief 

DOMESTIC RADIO FACILITIES DIVISION 

Arthur A. Gladstone, Chief 



COMMON CARRIER FIELD OFFICES 

New York, N. Y.. Rm. 604. 90 Church St.— Jack E. Buckley, Chief 
St. Louis, Mo., Room 334, 815 Olive St.— Henry G. Gothard, Chief 
San Francisco, Calif., 180 New Montgomery St.— Paul Summerhays, Chief 

311 



<<<<<<<<<<<<<<< <<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< < ■ <<■< 

NATIONAL ASSOCIATION 

OF 

BROADCASTERS 

«« - « -<~<-<- ««« < « < ■ < ■ < <<<< < ■ <■< ■ & ««««««« ««««« ■ < ■ < ■ < ■ < 

Headquarters: 1771 N Street, N.W., 

Washington 6, D. C. 

Phone: Decatur 2-9300 

Officers 

President, Chmn. of the Bd.—~ Harold E. Fellows 

Everett E. Revercomb 

Secretary-Treasurer 

John F. Meagher 

V.P. in Charge of Radio 

Thad H. Brown 

V.P. in Charge of Television 

DEPARTMENT EXECUTIVES 

Howard H. Bell, Assistant to the Pres. Edward H. Bronson, Director of Tele- 

in Charge of Joint Affairs vision Code Affairs 

Donald N Martin Assistant to the Pres. Charles H> Ta Manager, Employer- 

Lo f :LTll^:mraHan **« **"*»» 

Richard M. Allerton, Manager of Re- Douglas A. Anello, Chief Attorney 

search La Rue M. Courson, Production Manager 

W /S s CarliSle ' Manager ° f Station Re - A. Prose Walker, Mgr. of Engineering 

Frederick H. Garrigus, Manager of Or- Vincent T. Wasilewski, Mgr. of Govern- 

ganizational Services Department ment Relations 

RADIO BOARD OF DIRECTORS 

In accordance with Article IV of the By-Laws, the Board of Directors has designated 

the following composition of each of the 17 NARTB Districts. 

Director District States Comprising District 

Daniel W. Kops 1 Connecticut, Maine, Massachusetts, New Hamp- 

WAVZ, New Haven, Conn. shire, Rhode Island and Vermont. 

Simon Goldman 2 New York and New Jersey. 

WJTN, Jamestown, N. Y. 

Donald W. Thornburgh 3 Delaware, Pennsylvania, West Virginia and Mary- 

WOAU, Philadelphia, Pa. land, excluding the counties of Prince Georges 

and Montgomery. 

James H. Moore 4 District of Columbia, North Carolina, South Caro- 

WSLS, Roanoke, Va. lina, Virginia and Maryland, including the coun- 

ties of Prince Georges and Montgomery. 

Hugh M. Smith 5 Alabama, Florida, Georgia, Puerto Rico and 

WCOV, Montgomery, Ala. Virgin Islands. 

F. C. Sowell 6 Arkansas, Louisiana, Mississippi and Tennessee. 

WLAC, Nashville, Tenn. 

Robert T. Mason. 7 Kentucky and Ohio. 

WMRN, Marion, Ohio 

Edward F. Baughn 8 Indiana and Michigan. 

WPAG, Ann Harbor, Mich. 

William Holm ... 9 Illinois and Wisconsin. 

WLPO, LaSalle, Illinois 

312 



# # NATIONAL ASSOCIATION OF BROADCASTERS # & 

< - < ■ <<<<<< ■ <<<<<< ■ < ■ <<<<<<< ■ < ■<<<<<<< <<< < < < <«< <<<<<< < < < << <<<<< ■ « -<-<• 
Director District States Comprising District 



Ben Sanders 

KICD, Spencer, Iowa 

Raymond V. Eppel 11 

KORN, Mitchell, S. D. 



Robert L. Pratt 12 

KGGF, Coffeyville, Kans. 

Alex Keese 13 

WFAA, Dallas, Texas 

George C. Hatch 14 

KALL, Salt Lake City, Utah 



J. G. Faltridge 15 

KROW, Oakland, Calif. 



Robert 0. Reynolds 16 

KMPC, Los Angeles, Calif. 



Thomas C. Bostic 17 

KIMA, Yakima, Wash. 



10 Iowa, Missouri and Nebraska. 



Minnesota, North Dakota and South Dakota, ex- 
cluding the counties of Fall River, Shannon, 
Bennett, Todd, Mellette, Waushabaugh, Wash- 
ington, Custer, Pennington, Jackson, Jones, Stan- 
ley Haakon, Meade, Lawrence, Butte, Harding, 
Perkins, Ziebach, Armstrong, Dewey and Corson. 
Kansas and Oklahoma. 

Texas. 

Colorado, Idaho, Utah, Wyoming, Montana, New 
Mexico, and South Dakota, including the counties 
of Fall River, Shannon, Bennett, Todd, Mellette, 
Waushabaugh, Washington, Custer, Pennington, 
Jackson, Jones, Stanley, Haakon, Meade, Law- 
rence, Butte, Harding, Perkins, Ziebach, Arm- 
strong, Dewey and Carson. 

California, excluding the counties of San Luis 
Obispo, Kern, San Bernardino, Santa Barbara, 
Ventura, Los Angeles, Orange, Riverside, San 
Diego and Imperial, Nevada, excluding the coun- 
ties of Mineral, Esmeralda, Nye, Lincoln and 
Clark, and Hawaii. 

Arizona, California, including the counties of San 
Luis Obispo, Kern, San Bernardino, Santa Bar- 
bara, Ventura, Los Angeles, Orange, Riverside. 
San Diego, and Imperial, and Nevada, including 
the counties of Mineral, Esmeralda, Nye, Lincoln, 
and Clark. 
Alaska, Oregon and Washington. 



Large Stations 

John M. Outler 

WSB, Atlanta, Georgia 

Harold Hough 

WBAP, Fort Worth, Texas 



DIRECTORS-AT-LARGE 

Small Stations 

J. R. Livesay 

WLBH, Mattoon, Illinois 

William C. Grove 

KFBC, Cheyenne, Wyoming 



Medium Stations 

Todd Storz 

Storz Stations, Omaha, Neb. 

J. Frank Jarman 

WDNC, Durham, North Carolina 



Robert Eastman 
ABN, New York 
Arthur Hull Hayes 
CBS, New York 



FM Stations 

Merrill Lindsay 

WSOY-FM, Decatur, Illinois 

Ben Strouse 

WWDC-FM, Washington, D. C. 



Network 



Charles R. Denny 
NBC, New York 
Armand Hammer 
MBS, New York 



TELEVISION BOARD OF DIRECTORS 



Joseph E. Baudino 

Westinghouse Broadcasting Co., Inc. 

Washington, D. C. 

John E. Fetzer 

WKZO-TV, Kalamazoo, Mich. 

Payson Hall 

Meredith Publishing Co. 

Des Moines, Iowa 

Howard Lane 

KOIN-TV, Portland, Oregon 

W. D. Rogers 

KDUB-TV, Lubbock, Texas 



Harold P. See 

KRON-TV, San Francisco, Calif. 

James D. Russell 

KKTV, Colorado Springs, Colo 

Joseph J. Bernard 

KTVI-TV, St. Louis, Mo. 

Henry B. Clay 

KTHV, Little Rock, Ark. 

C. Wrede Petersmeyer 

Corinthian Broadcasting Corp., New York 

Willard E. Walbrids?e 

KTRK-TV, Houston, Texas 



313 



<-<■<■<•<■< «- <• < < < < < < < < <■ < ■<■< < - <<< - <«- «■ ««« ■ «« < < < < < « ■<■<■< ■ <■<- « <■ «« ■< 

BROADCASTERS' 
PROMOTION ASSOCIATION, 

INC. 

<- < - < <<<<< <« <<<<<< «<■«-<- < ■ <• < - < - <• * <<<< < < < << <■< <■«■ « ■<■«■<■ < ■ « ■ < ■ « « 

State-Lake Building, 190 N. State St., Chicago 1, 111. 
Phone: ANdover 3-0800 



OFFICERS 



President 



Elliott W. Henry, Jr. 

American Broadcasting Co., Chicago 

1st Vice-President 

Charles A. Wilson 

WGN & WGN-TV, Chicago 



2nd Vice-President 

Montez Tjaden 

KW'TV, Oklahoma City, Okla. 

Secretary-Treasurer 

William E. Pierson 
WBKB, Chicago 



DIRECTORS 



James M. Kiss 

WPEN, Philadelphia 

Ken McClure 

WMBR, Jacksonville, Fla. 

Edward M. Morrissey 

KIMA & KIMA-TV, Yakima, Wash. 

John F. Hurlbut 

WFBM & WFBM-TV, Indianapolis 

Bruce Wallace 

WTMJ & WTMJ-TV, Milwaukee 

Haywood Meeks 

WMAL-TV, Washington 

Roy C. Pedersen 

WDAY & WDAY-TV, Fargo, N. D. 



Samuel Elber 

WERE, Cleveland 

Gene Godt 

WCCO-TV, Minneapolis 

Marion Annenberg 

WDSU & WDSU-TV, New Orleans 

Robert 0. Moran 
WBEL, Beloit, Wis. 

Joe G. Hudgens 

KRNT & KRNT-TV, Des Moines 

David E. Partridge 

Westinghouse Broadcasting Co., Inc., 
New York 



ROSTER OF VOTING MEMBERS 



Adams, Robert M. 

WTOP-TV, Washington 

Amyx, Andy 

WTVH, Peoria, 111. 

Anderson, Leonard G. 
WKBH-WKBT, 
La Crosse, Wise. 

Annenberg, Marion 
WDSU, WDSU-TV, 
New Orleans 



Augustine, Caley E. 
WIIC, Pittsburgh 

Barker, James L. 
KBTV, Denver 

Barnes, Art 

WISN, WISN-TV, 
Milwaukee 

Barron, Richard 
WSJS-TV, Winston- 
Salem, N. C. 

314 



Bellus, Dan 

KFMB, KFMB-TV, 
San Diego 

Bolton, Patricia 
WMCA, New York 

Bowermaster, James H. 
WMT Stations, 
Cedar Rapids, Iowa 

Brazier, Roland 

KGUL-TV, Houston 



$ $ BROADCASTERS' PROMOTION ASSOCIATION, INC. & $ 

< ■ < ■< ■< ■ « ■ « << <<<<<<< ■ « ■ < ■ < - < ■ << <<<< < < < ■ <<<«<<< < < < < << < <- < - < ■ < ■<■<■<•<•<■ « •<■<■ < 



Buzzelli, June L. 
KDKA, Pittsburgh 

Byers, Janet 

KYW, Cleveland 

Carey, John 
WIND, Chicago 

Cash, Charles H., Jr. 
WSM-TV, Nashville 

Chenoweth, James B. 
WAPI, WABT, 
Birmingham 

Cheyne, Robert B. 
WHDH, Boston 

Christensen, A. H. 
WJZ-TV, Baltimore 

Clark, Harvey M. 
CFPL, London, Ont. 

Cook, George B. 

WGAF, Valdosta, Ga. 

Corstaphney, Fred L. 
WSLS, Roanoke, Va. 

Curran, Don 
KTVI, St. Louis 

Darton, Heber E. 
WHBF, WHBF-TV, 
Rock Island, 111. 

Dillon, John P. 

WBTV, Charlotte, N. C. 

Dinkins, Charles W. 
WHTN-TV, 
Huntington, W. Va. 

Dorr, Jack 
WBNS-TV, 
Columbus, Ohio 

Dowling, Joseph P. 

WHCT, Hartford, Conn. 

Elber, iSamuel 

WERE, Cleveland 

Elliot, Jean 
WCUE, Akron 

Evans, James W. 
WSOC, WSOC-TV, 

Charlotte, N. C. 

Faulkner, Dean 
KOA-TV, Denver 

Fleming, R. M. 
WCKY, Cincinnati 

Frazier, Jack K. 
WLW, Cincinnati 

Freeland, Robert V. 
KOTV, Tulsa 

Gay, Chuck 

WHIO-AM-TV, 
Dayton, Ohio 



Godt, Gene 

WOCO-TV, Minneapolis 

Goldman, George 

KPIX, San Francisco 

Grant, Clark 

WOOD, WOOD-TV, 
Grand Rapids, Mich. 

Greenwood, George 
WSAZ, Inc., 
Huntington, W. Va. 

Halligan, V. L. 

KSUM, Fairmont, Minn. 

Halpin, Jim 

WSBT, WSBT-TV, 
South Bend 

Hardin, Donald 
WTVN-TV, 
Columbus, Ohio 

Harriss, Kirt 

RPRC, KPRC-TV, 
Houston 

Haviland, Thomas E. 
WCFL, Chicago 

Henry, Ell 

WBKB, Chicago 

Heyne, Donald G. 

WINA, Charlottesville, 
Va. 

Heywood, Austin 
KNXT, Los Angeles 

Hillman, Philmour B. 
KNX, CBS, Los Angeles 

Holcomb, Douglas 
WGBI, WDAU-TV, 
Scranton 

Holman, William 
WBBM-TV, Chicago 

Holmes, Genevieve 
KROC-TV, Rochester, 
Minn. 

Hudgens, Joe G. 
KRNT, KRNT-TV, 
Des Moines 

Hurlbut, John.F. 
WFBM, WFBM-TV, 
Indianapolis 

Hydrick, Danel E., Jr. 
WGH, Norfolk 

Jenkins, George 

WRBL, Columbus, Ga. 

Joseph, Michael 

WTAC, Flint, Mich. 

Kaufman, Clayton 
WCCO, Minneapolis 

315 



Kavanagh, Jack 

WLW-C, Columbus, 0. 

Keefe, Robert 
WANE-TV, 
Fort Wayne, Ind. 

Kelsey, Clark B., Jr. 
KEX, Portland, Ore. 

Keys, John M. 

WM AQ, WNBQ, Chicago 

Kiss, James M. 

WPEN, Philadelphia 

Klemek, John C. 
WLS, Inc., Chicago 

Koch, Alice (Mrs.) 
KMOX, St. Louis 

Krasula, Stephen J. 
WMAQ, Chicago 

Krauss, Mitchell 
WIP, Philadelphia 

Kyker, A. Glenn 
WWJ, WWJ-TV, 
Detroit 

Lee, David 
WTCN, WTCN-TV, 
Minneapolis 

Levinson, H. Y. 

WCAR, Inc., Detroit 
Lewis, David N. 

KDKA-TV, Pittsburgh 

Linger, Dean D. 

ABC-TV, New York 

Loader, William F. 

WHAS, Inc., Louisville 
Lynch, Virginia (Mrs.) 

WMRN, AM & FM, 

Marion, Ohio 
Lyte, Robert 

KTNT, KTNT-TV, 

Tacoma 
March, Thomas B. 

WWCA, Gary, Ind. 

McClure, Ken 

WMBR, Jacksonville, 
Fla. 

Meagle, Howard W. 
WWVA, Wheeling, 
W. Va. 

Meeks, Haywood 

WMAL-TV, Washington 

Meier, Evans 

WJAG, Norfolk, Neb. 

Mertens, Bud 

WJW-TV, Cleveland 

Moran, Robert 0. 

WBEL, Beloit, Wise. 
(Continued on next page) 



& * BROADCASTERS' PROMOTION ASSOCIATION, INC. # # 

■ < ■ < ■ < ■ <-< - < ■ < - < <<<<<« << <<<<<<<<<<<<<< < << <<< << <<<<<<<<<< << < <<<<<<< _ < . 

(Continued from 'preceding page) 



Morgan, Bill 
KLIF, Dallas 

Morrissey, Edward M. 
KIMA, KIMA-TV, 
Yakima, Wash. 

Mosier, David W. 

WNCT, Greenville, N. C. 

Mueller, Fred J. 
KSD, KSD-TV, St. Louis 

Olson, Chuck 

WREX-TV, Rockford, 
111. 

Partridge, David E. 
Westinghouse Broad- 
casting Co., Inc., 
New York 

Patt, Robert 

WCBS-TV, New York 

Pedersen, Roy C. 
WDAY, WDAY-TV, 

Fargo, N. D. 

Peel, Robert G. 

WHEN-TV, Syracuse, 
N. Y. 

Pindell, Georgia L. 

WTVW, Evansville, Ind. 

Pitman, Linwood T. 
WOSH, AM & TV, 
Portland, Me. 

Quesada, Juan 

Manila Times Pub. Co., 
Manila, Philippines 

Roeder, Charles A. 
WCBM, Baltimore 

Ryan, Ned 

WBZ-TV, Boston 

Sanders, Dorothy 

WLW-D, Dayton, Ohio 

Scheuer, John D., Jr. 
Radio & TV Division, 
Triangle Publications, 
Inc., Philadelphia 



Schofield, Arthur C. 
Storer Broadcasting 
Company, Miami Beach 

Schroeder, Wilson 
WKJG, AM & TV, 
Fort Wayne, Ind. 

Schweitzer, William A. 
WEBR, Inc., Buffalo, 
N. Y. 

Seitzer, Robert E. 
WOW, WOW-TV, 
Omaha 

Sheftall, J. P. 
WJZM, Clarksville, 
Tenn. 

Shipley, W. H. 

KDUB, Lubbock, Texas 

Smith, L, Walton 

WROC-TV, Rochester, 
N. Y. 

Smith, Whitefoord, Jr. 
WBTW, Florence, S. C. 

Stone, John L., Jr. 

WRVA-TV, Richmond, 
Va. 

Sunday, Bill 
KFSD, KFSD-TV, 
San Diego 

Swan, Phyl 

WSJV-TV, Elkhart, Ind. 

Tannen, Ernie 

WILY, Pittsburgh 

Tjaden, Montez 

KWTV, Oklahoma City, 
Okla. 

Toppan, Burt 
WTVJ, Miami 

Townsend, Jack 

KELO, KELO-TV, Sioux 
Falls, S. D. 

Upp, Richard W. 

WOC-TV, Des Moines 



Van Gamp, C. Greg 
WTRF-TV, Wheeling, 
W. Va. 

Van Roo, Robert H. 

WXIX, Milwaukee 
Vinson, Carol 

KSLA-TV, Shreveport, 

La. 

Walker, William G. 
WFGA-TV, 
Jacksonville, Fla. 

Wallace, Bruce 

WTMJ, WTMJ-TV, 

Milwaukee 

Wester, William C. 
WOHO, Toledo, Ohio 

White, Worth 

WPTF, Raleigh, N. C. 

Wilber, Harry 

WBBM-CBS, Chicago 

Wiley, John P. 

WRCV, WRCV-TV, 
Philadelphia 

Wilson, Charles A. 
WGN, WGN-TV, 
Chicago 

Wilson, H. Keith 
WTTV, Indianapolis 

Wilson, Jo (Miss) 
WWDC, Inc., 
Washington 

Woehrmeyer, Hilda 
WOWO, Fort Wayne, 
Ind. 

Woodland, Paul I. 
WGAL, WGAL-TV, 
Lancaster, Pa. 

Wylie, Bob 

WAKR, Akron, Ohio 

Proimotion Manager 
KVOO, AM & TV, 
Tulsa 



ROSTER OF AFFILIATE MEMRERS 



Anthony, Ted 

WJW-TV, Cleveland 

Blahout, H. Warren 

CFPL-TV, London, Ont. 

Chernin, Kenneth 

Radio & TV Division, 
Triangle Publications, 
Inc., Philadelphia 39, Pa. 

Downing, Bert 
KYW, Cleveland 



Hansen, Bob 

WCCO-TV, Minneapolis 

Henderson, C. George 
WSOC, Charlotte, N. C. 

Hollembaek, Loren 
WBBM-CBS, Chicago 

Johansen, Ellen M. 
Westinghouse Broad- 
casting Co., Inc., New 
York 

316 



Kelly, John J. 

Westinghouse Broad- 
casting Co., Inc., 
New York 

Kenney, Robert R. 

WMT, WMT-TV, Cedar 
Rapids, Iowa 

Kibby, George 
WHEN, AM-TV, 
Syracuse, N. Y. 



AM STATIONS 

<<<<<<<<<<< <<<<<<< <<<<< ■ < ■ <<<< 

ALPHABETICAL LISTING 
BY STATES — CITIES 

STATE STATISTICS 

(POPULATION, FAMILIES, 

RADIO HOMES, TV HOMES, 

NUMBER OF STATIONS) 

KEY PERSONNEL 



1958 



Years 







FORTUNE 
Magazine 

*$' gives recognition to 

|a#ell Family Radio leadership 
P\^ in scientific research 

for achievement of maximum 
audience. Continual sampling 
and experimentation keeps 
Bartell Family Radio 
*'" * '*m??$>» years ahead. 



Years ahead 

in enrichment of 

audience composition. 

Years ahead 

in constant audience 

participation and response. 

Years ahead 

in community leadership. 



Success of 

Bartell Family Radio, 

as FORTUNE indicates, 

is the product of 

scholarship, 

showmanship, salesmanship 

\ 



GvctM/t^oHdfiM/t/ 




AMERICA S FIRST RADIO FAMILY SERVING 10 MILLION BUYERS 

Sold Nationally by ADAM YOUNG, Inc. for WOKY. The KATZ Agency 



318 



<- < ■ < ■<- < ■ < ■<■ < << < <<<<<<< < <<< << <<<<<<<<-<<<<<<<< << < <<<<< ■< < <<<<<<■<■ < - < - < • 

1958 STATE COVERAGE STATISTICS 

< ■ < ■ < ■ < ■<■<■<•«< < < <<<< <<< < << << <<« & <<<<<<< < ■ << << <<<< - <<< << <<<<<« ■ 



Population 

March 1, 1958 Radio TV 

STATE (Estimated) Families Homes Homes 

ALABAMA 3,237,000 832,000 796,000 492,000 

ARIZONA 1,163,000 325,000 316,000 198,000 

ARKANSAS 1,849,000 524,000 516,000 278,000 

CALIFORNIA 14,203,000 4,537,000 4,502,000 4,437,000 

COLORADO 1,686,000 510,000 473,000 310,000 

CONNECTICUT 2,329,000 697,000 680,000 608,000 

DELAWARE 429,000 126,000 118,000 112,000 

DIST. OF COLUMBIA 887,000 260,000 256,000 237,000 

FLORIDA 4,090,000 1,173,000 1,142,000 896,000 

GEORGIA 3,764,000 984,000 972,000 696,000 

IDAHO 643,000 188,000 182,000 108,000 

ILLINOIS 9,729,000 2,959,000 2,908,000 2,542,000 

INDIANA 4,471,000 1,398,000 1,348,000 1,242,000 

IOWA 2,772,000 852,000 836,000 786,000 

KANSAS 2,188,000 693,000 684,000 512,000 

KENTUCKY 3,104,000 853,000 836,000 543,000 

LOUISIANA 3,112,000 859,000 814,000 582,000 

MAINE 920,000 268,000 259,000 207,000 

MARYLAND 2,923,000 812,000 768,000 688,000 

MASSACHUSETTS .. 4,941,000 1,509,000 1,476,000 1,342,000 

MICHIGAN 7,813,000 2,257,000 2,212,000 1,986,000 

MINNESOTA 3,303,000 962,000 940,000 738,000 

MISSISSIPPI 2,179,000 563,000 546,000 246,000 

MISSOURI 4,375,000 1,329,000 1,293,000 1,104,000 

MONTANA 651,000 204,000 192,000 76,000 

NEBRASKA 1,456,000 442,000 431,000 326,000 

NEVADA 276,000 93,000 84,000 51,000 

NEW HAMPSHIRE . . 573,000 172,000 169,000 165,000 

NEW JERSEY 5,667,000 1,689,000 1,676,000 1,524,000 

NEW MEXICO 871,000 241,000 232,000 104,000 

NEW YORK 16,295,000 5,084,000 5,008,000 4,846,000 

NORTH CAROLINA . 559,000 1,127,000 1,102,000 764,000 

NORTH DAKOTA ... 671,000 184,000 178,000 99,000 

OHIO 9,411,000 2,827,000 2,746,000 2,594,000 

OKLAHOMA 2,291,000 683,000 664,000 506,000 

OREGON 1,815,000 576,000 568,000 396,000 

PENNSYLVANIA ... 11,360,000 3,682,000 3,602,000 3,148,000 

RHODE ISLAND .... 849,000 256,000 249,000 232,000 

SOUTH CAROLINA . . 2,437,000 601,000 584,000 417,000 

SOUTH DAKOTA 715,000 201,000 194,000 119,000 

TENNESSEE 3,562,000 974,000 942,000 689,000 

TEXAS 9,268,000 2,668,000 2,602,000 2,030,000 

UTAH 833,000 231,000 224,000 184,000 

VERMONT 376,000 109,000 105,000 82,000 

VIRGINIA 3,765,000 976,000 927,000 640,000 

WASHINGTON 2,767,000 857,000 836,000 627,000 

WEST VIRGINIA .... 2,020,000 544,000 514,000 384,000 

WISCONSIN 3,882,000 1,119,000 1,104,000 924,000 

WYOMING 329,000 96,000 92,000 48,000 

TOTAL 172,809,000 51,106,000 49,898,000 41,865,000 

*CP's on air, STA's and CP's not on air are not included in these figures. 



* Li- 


* Li- 


censed 


censed 


Radio 


TV 


Sta- 


Sta- 


tions 


tions 


100 


7 


40 


8 


59 


3 


174 


23 


57 


9 


28 


2 


9 


1 


7 


4 


131 


16 


113 


12 


33 


5 


95 


15 


60 


14 


63 


11 


47 


6 


74 


6 


78 


7 


23 


5 


33 


3 


57 


5 


92 


13 


62 


7 


67 


5 


75 


14 


32 


7 


33 


9 


17 


4 


14 


1 


25 


1 


38 


4 


122 


15 


133 


6 


19 


8 


86 


17 


54 


8 


65 


7 


140 


11 


12 


2 


66 


6 


19 


5 


101 


13 


232 


37 


26 


3 


14 


1 


87 


9 


73 


9 


47 


7 


74 


12 


22 


2 


3,128 


405 



» >■>■»■ »» ■>■»>>>>> • » » >>> > >>>>>■>■>>>>>>>> >>> >>>>>> >>>> ■ »>>> >> 

319 



Because it works, 
more advertisers 
use WOR radio 

this? i «pt other 

iNerw York radio 
or T station. 



Broadcast Advertisers Report, National Spot and Local Advertisers 
WOR-1440 Broadway, New York 18, N. Y. 



A Division of 



RK© 



Teleradio Pictures, Inc. 



320 



< ■ «<«<« «« «« «««<-««<«««<««< « ««-<-««««««; 

RADIO STATIONS 

Commercial Stations of the U. S», Territories and Possessions 
« < <<<< <<< < < <<« << < <<<<<<<<< $• <■<■< < <■< <■< - <-<-<-<-<-<-<-<-<-<■<< <<<■<<«< 



Station City— State Page 

CKLW — Detroit, Mich 475 

KAAA — Kingman, Ariz 355 

KABC — Los Angeles, Calii 370 

KABI — Ketchikan, Alaska 668 

KABQ — Albuquerque, N. M 517 

KABR — Aberdeen. S. D 604 

KACE — Riverside, Calif 375 

KACT — Andrews, Tex 615 

KADA — Ada, Okla 569 

KADO — Marshall, Tex 628 

KAFA — Colorado Springs, Colo 383 

KAFP — Petaluma, Calif. 374 

KAFY — Bakersfield. Calif 363 

KAGE — Winona, Minn 488 

KAGH — Crossett, Ark 358 

KAGR — Yuba City, Calif 382 

KAGT — Anacortes, Wash 647 

KAHI — Auburn. Calif 363 

KAHU — Honolulu, Hawaii 671 

KAIM — Honolulu. Hawaii 669 

KAIR — Tucson, Ariz 356 

KAKC — Tulsa. Okla 572 

KAKE — Wichita. Kans 446 

KALB — Alexandria, La 453 

KALE — Richland, Wash 650 

KALG — Alamogordo, N. M 517 

KALI — Pasadena. Calif 374 

KALL — Salt Lake City, Utah 637 

KALM — Thayer, Mo 502 

KALT — Atlanta, Tex 615 

KALV — Alva, Okla 569 

KAMD — Camden, Ark 358 

KAML — Kenedy-Karnes City, Tex 626 

KAMO — Rogers, Ark 362 

KAMQ — Amarillo, Tex 615 

KANA — Anaconda, Mont 503 

KAND — Corsicana, Tex 619 

KANE — New Iberia, La 457 

KANI — Kcmeohe, Oahu, Hawaii 670 

KANN — Sinton-Corpus Christi, Tex. ..... 633 

KANS — Wichita, Kans 446 

KAOK — Lake Charles, La 456 

KAPA — Raymond, Wash 650 

KAPB — Marksville, La 456 

KAPK — Minden, La 456 

KARE — Atchison, Kans 442 

KABK — Little Rock, Ark 360 

KARM — Fresno, Calif 366 

KART — Jerome, Idaho 419 

KASA — Elk City, Okla 569 

KASH — Eugene, Ore 575 

KASI — Ames, Iowa 437 

KASL —.Newcastle, Wyo 666 

KASM — Albany, Minn. 483 

KAST — Astoria, Ore ". 573 

KATE — Albert Lea, Minn 483 

KATI — Casper, Wyo . 666 

KATL — Miles City, Mont. 505 

KATO — Reno, Nev 510 

KATR — Corpus Christi, Tex 618 



Station City— State Page 

KATT — Pittsburg, Calif 374 

KATY — San Luis Obispo, Calif 379 

KATZ — St. Louis. Mo 500 

KAUS — Austin, Minn 483 

KAVE — Carlsbad, N. M 518 

KAVL — Lancaster, Calif 369 

KAVR — Apple Valley, Calif 363 

KAWL — York, Pa 509 

KAWT — Douglas. Ariz 354 

K AYE — Puyallup, Wash 650 

KAYL — Storm Lake, Iowa 442 

KAYO — Seattle, Wash 650 

KAYS — Hays, Kans 444 

KA YT — Rupert, Idaho 420 

KBAB — El Cajon, Calif 365 

KBAM — Longview, Wash 649 

KBAR — Burley, Idaho 418 

KBBA — Benton, Ark 358 

KBBS — Buffalo. Wyo 666 

KBCH — Oceanlake, Ore 577 

K?CL — Bossier City, La 455 

KBCS — Grand Prairie, Tex 624 

KBEC — Waxahachie, Tex 635 

KBEE — Modesto, Calif 372 

KBEL — Idabel, Okla 570 

KEEN — Carrizo Springs, Tex 618 

KBHM — Branson, Mo 495 

KBHS — Hot Springs, Ark 360 

KBIA — Columbia, Mo 495 

KBIF — Fresno, Calif 366 

KBIG — Avalon, Calif 363 

KBIM — Roswell, N. M 519 

KBIS — Bakersfield, Calif 363 

KBIX — Muskogee, Okla 571 

KBIZ — Otiumwa, Iowa 441 

KBKR — Baker, Ore 574 

KBKW — Aberdeen, Wash 647 

KBLA — Burbank, Calif 364 

KBLF — Red Bluff, Calif 374 

KBLI — Blackfoot, Idaho 418 

KBLO — Hot Springs, Ark 360 

KBMI — Henderson, Nev 510 

~«MW — Rozeman, Mont 504 

KBMO — Benson, Minn 483 

KBMW — Breckenridge, Minn 483 

KBMX — Coalinga, Calif 365 

KBMY — Billings, Mont 503 

KBND — Bend, Ore 574 

KBNZ — la Junta, Colo 386 

K?OA — Kennett, Mo 499 

KBOE — Oskaloosa, Iowa 441 

KBOI — Boise, Idaho 418 

KBOK — Malvern, Ark 361 

KBOL — Boulder, Colo 383 

KBOM — Bismarck-Mandan, N. D 557 

- -r,^ T _r>^ yhrl Neb 508 

KBOP — Pleasanton, Tex 631 

KBOR — Brownsville, Tex 617 

KBOW — Butte, Mont 504 

KBOY — Medford, Ore 576 



321 



COMPETITION 

IN THE AMERICAN WAY 



■ J I VI I was founded to create competition. For competition 
in music is as necessary as in any other field of American 
endeavor. Competition is the American way! 

Because BMI operates as a competitive force in the field of 
performing rights, the existence of BMI benefits not only the 
creators of music but all users of music as well. 

Today, after 18 years of service, BMI is proud of the fact that 
so many publishers, composers and writers have found inspira- 
tion and success in the open market place, and pleased that its 
list of satisfied licensees grows larger each year. 



BROADCAST MUSIC, INC. 

589 Fifth Avenue, New York 17, New York 

New York : : Chicago : : Hollywood : : Toronto : : Montreal 

Representatives Throughout the Country 



322 



Station City— State Page Station 

KBRC — Mount Vernon, Wash 649 KCOK 

KBRK — Brookings. S. D 604 KCOL - 

KBRL — McCook. Neb 508 KCON 

KBRO — Bremerton, Wash 647 KCOR 

KBRS — Springdale, Ark 362 KCOW 

KBRZ — Freeport, Tex 623 KCOY 

KBSF — Springhill. La 459 KCRA 

KBST — Big Spring, Tex 616 KCRB - 

KBTA — Batesville, Ark 358 KCRC - 

KBTK — Missoula, Mont 505 KCRE - 

KBTM — Jortesboro, Ark 360 KCRG - 

KBTN — Neosho, Mo 499 KCRS - 

KBTO — El Dorado, Kans 443 KCRT- 

KBUC — Corona, Calif 365 KCRV - 

KBUD — Athens. Tex 615 KCSB - 

KBUH — Brigham City, Utah 636 KCSJ - 

KBUN — Bemidji, Minn 483 KCSR - 

KBUR — Burlington. Iowa 437 KCTI — 

KBUS — Mexia, Tex 628 KCTX - 

KBVM — Lancaster. Calif 369 KCUE - 

KBWD — Brownwood, Tex 617 KCUL - 

KBYE — Oklahoma City, Okla 571 KCVL- 

KBYR — Anchorage. Alaska 668 KCVR - 

KBZY — Salem, Ore 579 KCYL - 

KCAL — Redlands. Calif. 375 KDAC - 

KCAP — Helena, Mont 505 KDAL - 

KCAR — Clarksville, Tex 618 KDAN 

KC-tfC — Des Moines, Iowa 439 KDAV ■ 

KCBD — Lubbock, Tex. . 627 KDAY - 

KCBQ — San Diego, Calif 377 KDB — 

KOBS — San Francisco, Calif 378 KDBC - 

KCCO — Lawton, Okla 570 KDBM - 

KCCT — Corpus Christi. Tex. 619 KDBS - 

KCFH — Cuero. Tex. 619 KDDD - 

KCHA — Charles City, Iowa 438 KDEC - 

KCHE — Cherokee, Iowa 438 KDEF - 

KCHI — Chillicothe, Mo 495 KDEN- 

KCHJ — Delano, Calif 365 KDES - 

KCHR — Charleston. Mo 495 KDET - 

KCHS — Truth or Consequences, N. M. . . 520 KDEX - 

KCHV — Coachella. Calif 365 KDHL- 

KCID — Caldwell, Idaho 418 KDIX - 

KCII — Shtfeveport, La 459 KDJI — 

KCIL — Houma. La 455 KDKA - 

KCIM — Carroll, Iowa 437 KDKD - 

KCJB — Minot. N. D 558 KDLA - 

KCKN — Kansas City, Kans. , 444 KDLK - 

KCKY — Coolidge, Ariz 354 KDLM - 

KCLA — Pine Bluff, Ark 362 KDLR - 

KCLE — Cleburne. Tex 618 KDMA 

KCLF — Clifton, Ariz. 354 KDMO 

KCLN — Clinton. Iowa 438 KDMS 

KCLO — Leavenworth, Kans. 444 KDNT 

KCLP — Rayville, La 458 KDOK 

KCLS — Flagstaff, Ariz 355 " KDON 

KCLV— Clovis. N. M 518 KDOT 

KCLW — Hamilton, Tex 624 KDQN 

KCLX — Colfax, Wash 648 KDRO 

KCMC — Texarkana, Tex 634 KDRS - 

KCMJ — Palm Springs, Calif 373 KDSf - 

KCMO — Kansas City, Mo 498 KDSN 

KCMR — McCamey, Tex 628 KDSX - 

KCNA — Tucson, Ariz 357 KDTA 

KCNI — Broken Bow, Neb 506 KDTH - 

KCNO — Alturas, Calif 363 KDUB • 

KCNY — San Marcos, Tex 632 KDUZ - 

KCOB — Newton. Iowa 441 KDWT 

KCOG — Centerville, Iowa 437 KDXU 

KCOH — Houston, Tex. 625 KDYL - 

323 



City— State Page 

Tulare. Calif 381 

Ft. Collins. Colo 385 

Conway. Ark 358 

San Antonio. Tex 632 

- Alliance. Neb 506 

Santa Maria, Calif 380 

— Sacramento, Calif 375 

— Chanute, Kans 442 

— Enid, Okla 570 

— Crescent City, Calif 365 

— Cedar Rapids, Iowa 437 

— Midland. Tex 629 

— Trinidad, Colo 387 

— Caruthersville. Mo 495 

— San Bernardino, Calif 377 

-Pueblo, Colo. 386 

— Chadron, Neb 506 

— Gonzales, Tex 624 

-Childress, Tex 618 

-Red Wing, Minn 487 

— Fort Worth, Tex 623 

-Colville, Wash 648 

— Lodi, Calif 369 

— Lampasas, Tex 626 

— Fort Bragg, Calif 366 

— Duluth, Minn. 484 

— Eureka. Calif 365 

— Lubbock, Tex. 627 

— Santa Monica. Calif 380 

Santa Barbara. Calif 380 

— Mansfield, La 456 

— Dillon, Mont 504 

— Alexandria, La 453 

— Dumas, Tex 621 

— Decorah, Iowa 438 

— Albuquerque, N. M 517 

— Denver. Colo 384 

— Palm Springs, Calif 374 

— Center. Tex 618 

— Dexter, Mo 497 

— Faribault, Minn 484 

— Dickinson, N. D 557 

Holbrook, Ariz 355 

— Pittsburgh, Pa 591 

— Clinton. Mo. 495 

— DeRidder, La 455 

— Del Rio. Tex 621 

— Detroit Lakes, Minn. 484 

— Devils Lake, N. D. 557 

— Montevideo. Minn. 486 

— Carthage, Mo. 495 

— El Dorado. Ark 359 

— Denton, Tex 621 

— Tyler, Tex 634 

— Salinas, Calif 377 

— R'eno, Nev 510 

— De Queen, Ark 358 

— Sedalia, Mo 501 

— Paragould, Ark 362 

— Deadwood, S. D 604 

— Denison, Iowa 438 

— Denison-Sherman, Tex 621 

— Delta, Colo 383 

— Dubuque, Iowa 439 

— Lubbock, Tex 627 

— Hutchinson, Minn. 485 

— Stamford, Tex 633 

— St. George, Utah 637 

— Salt Lake City, Utah 637 



Station City— State Page 

KDZA — Pueblo, Colo 386 

KEAN — Brownwood, Tex 617 

KEAP — Fresno, CaliL 366 

KEBE — Jacksonville, Tex 626 

KEBO — Owego, N. Y 540 

KECK — Odessa, Tex 629 

KEED — Springfield, Ore 579 

KEEL — Shreveport, La 459 

KEEN — San Jose, Calif 379 

KEEP — Twin Falls, Idaho 420 

KELA — Centralia-Chehalis. Wash. ..... 647 

KELD — El Dorado, Ark 359 

KELK — Elko, INev. 510 

KELO — Sioux Falls. S. D 604 

KELP — El Paso, Tex 622 

KELY — Ely, Nev 510 

KENA — Mena. Ark 361 

KENE — Toppenish, Wash. 652 

KENI — Anchorage, Alaska 668 

KENL — Areata. Calif 363 

KENM — Portales, N. M 519 

KENO — Las Vegas, Nev 510 

KENS — San Antonio, Tex 632 

KENT — Shreveport, La 459 

KEPR — Kennewick, Wash 649 

KEPS — Eagle Pass. Tex 622 

KERB — Kermit. Tex 626 

KERC — Eastland. Tex 622 

KERG — Eugene, Ore 575 

KERN — Bakersfield. Calif 364 

KERV — Kerrvill'e, Tex 626 

KETX — Livingston, Tex 627 

KEUN — Eunice, La 455 

KEVA — Shamrock. Tex 633 

KEVE — Minneapolis, Minn 486 

KEVL — White Castle, La 460 

KEVT — Tucson, Ariz 357 

KEX — Portland. Ore 577 

KEXO — Grand Junction, Colo 385 

KEXX — San Antonio, Tex 632 

KEYE — Perryton. Tex 630 

KEYJ — Jamestown, N. D 558 

KEYS — Corpus Christi, Tex. 619 

KEYY — Provo. Utah 636 

KEYZ — Williston, N. D 558 

KFAB — Omaha, Neb. 508 

KFAC — Los Angeles, Calif. 370 

KFAD — Fairfield, Iowa 439 

KFAL — Fulton, Mo 497 

KFAM — St. Cloud. Minn. .............. 487 

KFAR — Fairbanks, Alaska 668 

KFAY — FayeWeville, Ark 359 

KFBB — Great Falls, Mont 504 

KFBC — Cheyenne, Wyo 666 

KFBI — Wichita. Kans 446 

KFBK — Sacramento, Calif 375 

KFDA — Amarillo, Tex 615 

KFDM — Beaumont, Tex 616 

KFDR — Grand Coulee, Wash 648 

KFEL — Pueblo. Colo. 386 

KFEQ — St. Joseph, Mo 500 

KFFA — Helena. Ark. 359 

KFGO — Fargo, N. D 557 

KFGT — Fremont, Neb. ...... 507 

KFH — Wichita, Kans. 446 

KFI — Los Angeles, Calif. ........ . . 370 

KFIR — North Bend, Ore. . 576 

KFIV — Modesto, Calif 372 

KFIZ — Fond Du Lac, Wis 860 




an outstanding 
industry service . . . 

PURCHASING 

SELLING 

APPRAISALS 

REFINANCING 

MERGERS 

FINANCIAL 
CONSULTING 

HAMILTON, 

STUBBLEFIELD, 

TWINING 

& ASSOCIATES, INC. 

WASHINGTON, D. C. 

Wm. T. Stubblefield 
1737 DeSales St., N.W. EX 3-3456 

CLEVELAND, O. 

Jackson B. (Jack) Maurer 
2414 Terminal Tower TO 1-6727 

CHICAGO, ILL. 

Ray V. Hamilton 

Barney Ogle 

Tribune Tower DE 7-2755 

ATLANTA, GA. 

Jack L. Barton 
1515 Healey Bldg. JA 3-3431 

DALLAS, TEX. 

Dewitt (Judge) Landis 
Fidelity Union Life Bldg. R1 8-1175 

SAN FRANCISCO 

W. R. (Ike) Twining 
1 1 1 Sutter St. EX 2-5671 



324 



Station City — State Page 

KFJB — Marshalltown. Iowa 440 

KFJI — Klamath Falls, Ore 575 

KFJZ — Fort Worth, Tex 623 

KFKA — Greeley, Colo 385 

KFKF — Bellevue-Seattle. Wash 647 

KFlD — Floydada. Tex 622 

KFLJ — Walsenburg, Colo 387 

KFLW — Klamath Falls. Ore 576 

K-FLY — Corvallis, Ore 574 

KFMA — Davenport, Iowa 438 

KFMB — San Dtego, Calif 377 

KFMJ — Tulsa, Okla 572 

KFML — Denver, Colo 384 

KFMO — Flat River, Mo 497 

KFNF — Shenandoah, Iowa 441 

KFNY — Ferriday, La 455 

KFOR — Lincoln. Neb 508 

KFOX — Long Beach, Calif 369 

KFPW — Fort Smith. Ark 359 

KFQD — Anchorage, Alaska 668 

KFRB — Fairbanks. Alaska 668 

KFRC — San Francisco. Calif 378 

KFRD — Rosenberg, Tex 631 

KFRE — Fresno, Calit 366 

KFRM — Concordia, Kans 443 

KFRO — Longview, Tex 627 

KFRU — Columbia. Mo 495 

KFSA — Fort Smith. Ark 359 

KFSB — Joplin. Mo. .., 497 

KFSC — Denver. Colo 384 

KFSD — San Diego. Calif 377 

KFST — Ft. Stockton, Tex 623 

KFTM — Fort Morgan, Colo 385 

KFTV — Paris, Tex 630 

KFUN — Las Vegas, N. M 519 

KFVS — Cape Girardeau, Mo 495 

KFWB — Hollywood. Calif 367 

KFXD — Nampa. Idaho 419 

KFXM — San Bernardino, Calif 377 

IfFYN — Bonham. Tex 617 

KFYO — Lubbock. Tex 627 

KFYR — Bismarck. N. D 557 

KGA — Spokane. Wash 651 

KGAF — Gainesville, Tex 623 

KGAK — Gallup. N. M 518 

KGAL — Lebanon. Ore 576 

KGAN — Bastrop. La 454 

KGAS — Carthage, Tex 618 

KGAY — Salem, Ore 578 

KGB — San Diego, Calif 377 

KGBC — Galveston, Tex 623 

KGBT — Harlingen, Tex 624 

KGEX — Springfield, Mo 501 

KGCX — Sidney, Mont 506 

KGDE — Fergus Falls, Minn 484 

KGDN — Edmonds. Wash 648 

KGEE — Bakersfield, Calif 364 

KGEK — Sterling. Colo 387 

KGEM — Boise, Idaho 418 

r ^ ,? N — Tulare, Calif 381 

KGER — Long Beach, Calif 369 

KGEZ — Kalispell. Mont 505 

KGFF — Shawnee. Okla 572 

KGFJ — Los Angeles, Calif 370 

KGFL — Roswell, N. M 519 

KGFW — Kearney. Neb 507 

KGFX — Pierre, S. D 604 

KGGF — Coffeyville, Kans 443 

KGGM — Albuquerque. N. M 517 



Station City— State Page 

KGHF — Pueblo. Colo 387 

KUHI — Little Rock, Ark 360 

KUrlL — Billings, Mont 503 

KGiiM — Brookfield. Mo 495 

K.GIL — San Fernando. Calif 378 

KGIW — Alamosa. Colo 383 

KGKB — Tyler. Tex 634 

KGKL — San Angelo. Tex 631 

KGKO — Dallas. Tex 620 

KGLC — Miami. Okla 571 

KGLN — Glenwood Springs, Colo 385 

KGLO — Mason City, Iowa 440 

KGLU — Safford. Ariz 356 

KGMB — Honolulu, Hawaii 669 

KGMC — Englewood, Colo 385 

KGMO — Cap'e Girardeau. Mo 495 

KGMS — Sacramento. Calif 375 

KGNB — New Braunfels. Tex 629 

KGNC — Amarillo. Tex 615 

KGNO — Dodge City. Kans 443 

KGO — San Francisco. Calif 378 

KGOL — Golden. Colo 385 

KGON — Oregon City. Ore 577 

KGOS — Torrington. Wyo 667 

KGRH — Fayetteville. Ark 359 

KGRI — Henderson. Tex 624 

KGRN — Grinnell. Iowa 440 

KGRO — Gresham, Ore 575 

KGRT — Las Cruc'es. N. M. . . , 519 

KGST — Fresno. Calif 366 

KGU — Honolulu, Hawaii 669 

KGVL — Greenville. Tex 624 

KGVO — Missoula. Mont 506 

KGW — Portland. Ore 577 

KGWA — Enid. Okla 570 

KGY — Olympia, Wash 649 

KGYN — Guymon. Okla 570 

KGYW — Vallejo. Calif 382 

KHAM — Albuquerque. N. M 517 

KHAS — Hastings. Neb 507 

KHBC — Hilo. Hawaii 669 

KHBG — Okmulgee. Okla 572 

KHEM — Monticello. Ark 361 

KHBR — Hillsboro. Tex 624 

KHCD — Clifton. Ariz 354 

KHEM — Big Spring. Tex 616 

KHEN — Henryette. Okla 570 

KHEP — Phcanix. Ariz 355 

KHEY — El Paso. Tex 622 

KHFH — Sierra Vista. Ariz 356 

KHJ — Los Angeles. Calif 370 

KHMO — Hannibal. Mo 497 

FHOB — Hobbs. N. M 518 

KHON — Honolulu. Hawaii 669 

KHOT — Madera. Calif 371 

KHOZ — Harrison, Ark 359 

KHQ — Spokane. Wash 651 

KHSL — Chico. Calif 365 

KHUM — Eureka. Calif 366 

KHUZ — Borger. Tex 617 

KHVH — Honolulu. Hawaii 670 

KIBE — Palo Alto, Calif 374 

KIBH — Seward. Alaska 668 

KIBL — Beeville. Tex 616 

V1BS — Bishop. Calif 364 

KICA — Clovis. N. M 518 

KICD — Spencer. Iowa , 442 

KICK — Soringfield. Mo 502 

KICO — Calexico. Calif 365 



325 



Station City — State Page 

KID — Idaho Falls, Idaho 419 

KIDD — Monterey, Calif 372 

KIDO — Boise, Idaho 418 

KIEM — Eureka, Calif 366 

KIEV — Glendale, Calif 366 

KIFI — Idaho Falls, Idaho 419 

KIFN — Phoenix, Ariz 355 

KIF W — Sitka, Alaska 669 

KIHN — Hugo, Okla 570 

KIHO — Sioux Falls. S. D 604 

KIHR — Hood River, Ore 575 

KIJV — Huron , S. D 604 

KIKI — Honolulu, Hawaii 670 

KIKS — Sulphur-Lake Charles, La 460 

KILA — Hilo, Hawaii 669 

KILO — Grand Forks. N. D 557 

KILT — Houston, Tex 625 

KIMA — Yakima, Wash 653 

KIMM — Denver, Colo 384 

KIMO — Independence, Mo 497 

KIMP — Mount Pleasant, Tex 629 

KIND — Independence, Kans 444 

KINE — Kingsville, Tex 626 

KING — Seattle, Wash 650 

KINY — Juneau, Alaska 668 

KIOA — Des Moines, Iowa 439 

KIOX — Bay City, Tex 616 

KIPA — Hilo, Hawaii 669 

KIRO — Seattle. Wash 650 

KIRT — Mc Allen-Mission, Tex 628 

KIRX — Kirksville. Mo 499 

KISD — Sioux Falls. S. D 605 

KIST — Santa Barbara, Calif 380 

KIT — Yakima, Wash 654 



Station City — State Page 

KITE — San Antonio. Tex 632 

KITI — Chehalis-Centralia, Wash 648 

KITN — Olympia. Wash 649 

KITO — San Bernardino. Calif 377 

KIUL — Garden City. Kans 443 

KIUN — Pecos. Tex 630 

KIUP — Durango. Colo 385 

KIVY — Crockett. Tex 619 

KIWW — San Antonio. Tex 632 

KIXL — Dallas. Tex 620 

KIXX — Provo. Utah 636 

KIYI — Shelby. Mont 506 

KJAN — Atlantic. Iowa 437 

KJAY — Topeka. Kans 446 

KJBC — Midland. Tex 629 

KJBS — San Francisco. Calif 378 

KJCF — Festus, Mo 497 

KJCK — Junction City, Kans 444 

KJEF — Jennings. La 455 

KJET — Beaumont. Tex 616 

KJFJ — Webster City. Iowa 442 

KJIM — Fort Worth. Tex 623 

KJLT — North Platte. Neb 508 

KJNO — Juneau, Alaska 668 

KJOE — Shreveport. La 459 

KJOY — Stockton, Calif 380 

KJR — Seattle. Wash 650 

KJRG — Newton. Kans 445 

KJSK — Columbus. Neb 506 

KJUN — Redmond. Ore 578 

KKEY — Vancouver, Wash 653 

KKOG — Ogden. Utah 636 

KLAC — Hollywood, Calif 367 

KLAD — Klamath Falls. Ore 576 



ALLEN UNDER AND COMPANY 



Negotiators for the Purchase and Sale 
of Radio and Television Stations 



Evaluations 



Financial Advisers 



THESE CONVENIENT OFFICES READY TO SERVE YOU 

WASHINGTON 1625 Eye St. N.W. NAtional 8-1990 

NEW YORK 60 East 42nd St. MUrray Hill 7-4242 



CHICAGO 
DENVER 



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RAndolph 6-6760 
AComa 2-3623 



Station City — State Page 

KLAK — Lakewood, Colo 386 

KLAM — Cordova, Alaska . . . , 668 

KLAN — Renton, Wash 650 

KLAS — Las Vegas, Nev 510 

KLBM — La Grande, Ore 576 

KLCB — Libby, Mont 505 

KLCN — Blytheville, Ark 358 

KLCO — Poteau, Okla 572 

KLEA — Lovinglon, N. M. 519 

KLEC — Jonesville, La 455 

KLEE — Ottumwa, Iowa 441 

KLEM — Le Mars, Iowa 440 

KLEN — Killeen, Tex 626 

KLFT — Golden Meadow, La 455 

KLGA — Algona, Iowa 437 

KLGN — Logan, Utah 636 

KLGR — Redwood Falls. Minn 487 

KLIC — Monroe, La 456 

KLIE — Galveston, Tex 624 

KLIF — Dallas, Tex 620 

KUK — Jefferson City, Mo 497 

KLIL — Estherville, Iowa 439 

KLIN — Lincoln, Neb 508 

KLIQ — Portland, Otfe 577 

KLIR — Denver, Colo 384 

KLIX — Twin Falls, Idaho 420 

KLIZ — Brainerd, Minn 483 

KLKC — Parsons, Kans 445 

KLLA — Leesville. La 456 

KLLL — Lubbock, Tex 628 

KLMO — Longmont, Colo 386 

KLMR — Lamar, Colo 386 

KLMS — Lincoln, Neb 508 

KLMX — Clayton, N. M 518 

KLO — Ogden, Utah 636 

KLOG — Kelso, Wash 648 

KLOH — Pipestone, Minn 486 

KLOK — San Jose, Calif 379 

KLOO — Corvallis, Ore 574 

KLOQ — Yakima, Wash 654 

KLOS — Albuquerque, N. M. 517 

KLOU — Lake Charles, La 456 

KLOV — Loveland. Colo 386 

KLPL — Lake Providence, La 456 

KL^M — Minot. N. D 558 

KLPR — Oklahoma City, Okla 571 

KLPW — Union, Mo 503 

KLRA — Little Rock, Ark 360 

KL^s — Mountain Grove, Mo 499 

VLTF — Little Falls, Minn 485 

WLTI — Longview, Tex 627 

KLTR — Plackwell, Okla 569 

KLTZ — Glasgow, Mont 504 

KT TIB — Salt Lake City, Utah 637 

TaUE — Shreveport. La 459 

KLUK — Evanston, Wvo 666 

KLVC — Leadville, Colo 386 

T, T T T _ ^crrJon,. fv y 630 

VLVT— Levelland, Tex 627 

KLWN — Lawrence. Kans 444 

KLWT — Labanon, Mo. 499 

KLX — Oakland, Calif 372 

KLVK — Spokane, Wash 651 

KLYN — Amarillo, Tex 615 

WLZ — Denver. Colo 384 

KMA — Shenandoah, Iowa 441 

TW ac — San Antonio. Tex 632 

KMRT. — McKinnev. Tex 628 

KMAK — Fresno, Calif 366 



Station City— State Page 

KMAN — Manhattan, Kans 445 

KMAP — Bakersfield, Calif 364 

KMAR — Winnesboro, La 460 

KMBC — Kansas City, Mo 498 

KMBL — Junction, Tex 626 

KMBY — Monterey, Calif 372 

KMCM — McMinnville, Ore 576 

KMCO — Conroe, Tex 618 

KMDO — Fort Scott. Kans 443 

KMED — Medford, Ore 576 

KMEL — Wenatchee, Wash 653 

KMHL — Marshall, Minn 485 

KMHT — Marshall. Tex 628 

KMIL — Cameron, Tex 618 

KMJ — Fresno, Calif 366 

KMLB — Monroe, La 456 

KMLW — Marlin, Tex 628 

KMMJ — Grand Island. Neb 507 

KMMO — Marshall. Mo 499 

KMNS — Sioux City, Iowa 441 

KMO — Tacoma, Wash 652 

KMON — Great FaUs, Mont 504 

KMOP — Tucson, Ariz 357 

KMOR — Oroville, Calif 373 

KMOX — St. Louis, Mo 500 

^MPC — Los Angeles, Calif 371 

KMRC — Morgan City, La 457 

KMRS — Morris, Minn 486 

KMUR — Murray, Utah 636 

KMUS — Muskogee, Okla 571 

KMVI — Wcdluku-Maui, Hawaii . . . , 671 

KMYC — Marysville, Calif 371 

KMYB — Denver, Colo 384 

KNAF — Fredericksburg, Tex 623 

KNAK — Salt Lake City, Utah 637 

KNAL — Victoria. Tex. 635 

KNBC — San Francisco, Calif 378 

KNBX — Kirkland. Wash 649 

KNBY — Newport. Ark 361 

KNCK — Concordia. Kans 443 

KNCM — Moberly. Mo 499 

ICNCO — Garden City, Kans 443 

KNDC — Hettinger. N. D 558 

KNDY — Marysville, Kans 445 

KNEA — Jonesboro, Ark 360 

KNEB — Scottsbluff, Neb 509 

WNF.D — McAles-'ar, Okla 570 

Ktjet. — Bradv, Tex 617 

KNEM — Nevada, Mo 499 

TfNET — Palestine, Tex 630 

XNFW — Sookane. Wash 651 

VKFX — McPherson. Kans 445 

™as _ Hanford, Calif 367 

ttmtm _ Marysville, Mo 499 

™ttt _ Abil^np, Tex 614 

wmt.r _ North Little Rock, Ark 361 

VMOC — Natchitoches, La 457 

VNOF — Monroe, Lt 457 

VMOG — Noaal^s, An* 355 

wmok _ Fort Worth Tex 623 

WNOR _ Norman. Ok'a 571 

"NOT _ Prescott, Ariz 356 

TTTJOW _ Austin, Tex 615 

VNOX — Grand Forks. N. D 557 

VNDT — Newport, Ore 576 

TfNTTT — New Ulm. Minn 4ft* 

WTT7 _ Houston. Tev 6^5 

VNY _ Hollvwoo''. Calif 367 

KOA — Denver, Colo 384 



327 



Station City— State Page 

KOAL — Price. Utah 636 

KOAM — Pittsburg, Kans 445 

KOB — Albuquerque. N. M 517 

KOBE — Las Cruces, N. M 519 

KOBY — San Francisco. Calif 378 

KOCA — Kilgore. Tex 626 

KOCS — Ontario. Calif 373 

KOCY — Oklahoma City. Okla 571 

KODE — Joplin. Mo 497 

KODI — Cody. Wyo 666 

KODL — The Dalles. Ore 574 

KODY — North Platte, Neb 508 

KOEL — Oelwtein, Iowa 441 

KOFA — Yuma. Ariz 358 

KOFE — Pullman. Wash 650 

KOFI — Kalispell, Mont 505 

KOFO — Ottawa. Kans 445 

KOGA — Ogallala. Neb 508 

KOGT — Orange. Tex 630 

KOH — Reno. Nev 511 

KOHU — Hermiston. Ore 575 

KOIL — Omaha. Neb. . 508 

KOIN — Portland. Ore 577 

KOJM — Havre. Mont 505 

KOKA — Shreveport. La 459 

KOKO — Warrensburg. Mo 503 

KOKX — Keokuk. Iowa 440 

KOKY — Little Rock. Ark 360 

KOL — Seattle. Wash 650 

KOLD — Tucson. Ariz 357 

KOLE — Port Arthur. Tex 631 

KOLI — Quanoh. Tex 631 

KOLO — Reno. Nev 511 

KOLR — Sterling. Colo 387 

KOLS — Pryor, Okla 572 

KOLT — Scottsbluff. Neb 509 

KOLY — Mobridge, S. D 604 

KOMA — Oklahoma City, Okla 571 

KOMB — Cottage Grove. Ore 574 

KOME — Tulsa, Okla 572 

KOMO — Seattle, Wash 651 

KOMW — Omak. Wash 649 

KOMY — Watsonville, Calif 382 

KONE — Reno, Nev 511 

KONG — Visalia, Calif 382 

KONI — Phoenix. Ariz 355 

KONO — San Antonio. Tex 632 

KONP — Port Angeles, Wash 650 

KOOK — Billings, Mont 503 

KOOL — Phoenix, Ariz 355 

KOOO — Omaha, Neb 509 

KOOS — Coos Bay, Ore 574 

KOPR — Butte. Mont 504 

KOPY — Alice. Tex 614 

KORA — Bryan. Tex 617 

KORC — Mineral Wells, Tex 629 

KORD — Pasco. Wash 649 

KORE — Eugene. Ore 575 

KORK — Las Veoas. Nev 510 

KORN — Mitchell, S. D 604 

WORT — Grange ville, Idaho 419 

KOSA — Odessa. Tex 629 

KOSE — Osceola, Ark 361 

KOSF — Nacogdoches, Tex 629 

KOSI — Denver, Colo 384 

KOSY — Texarkana. Ark 363 

KOTA — Rapid Citv. S. D 604 

KOTN — Pine Bluff, Ark 362 

KOTS — Deming, N. M 518 



Station City— State Page 

KOVC — Valley City. N. D. 558 

KOVE — Lander. Wyo 666 

KOVO — Provo, Utah 637 

KOWB — Laramie, Wyo 666 

KOWH — Omaha. Neb 509 

KOWL — Bijou, Calif 364 

KOXR — Oxnard, Calif 373 

KOY — Phoenix. Ariz 355 

KOYN — Billings. Mont 504 

KOZE — Lewiston, Idaho 419 

KOZI — Chelan. Wash 648 

KOZY — Grand Rapids, Minn 484 

KPAC — Port Arthur. Tex 631 

KPAL — Palm Springs. Calif 374 

KPAM — Portland, Ore 577 

KPAN — Hereford, Tex 624 

KPAS — Banning, Calif 364 

KPAT — Pampa. Tex 630 

KPA Y — Chico, Calif 365 

KPBA — Pine Bluff, Ark 362 

KPBM — Carlsbad, N. M 518 

KPDN — Pampa. Tex 630 

KPDQ — Portland. Ore 578 

KPEG — Sookane. Wash 651 

KPEL — Lafayette, La 455 

KPEP — San Angela, Tex . 631 

KPER — Gilroy, Calif 366 

KPET — Lamesa, Tex 626 

KPHO — Phoenix, Ariz 356 

KPIG — Cedar Rapids, Iowa 437 

KPIK — Colorado Springs, Colo 383 

KPIN — Casa Grande. Ariz 354 

KPKW — Pasco, Wash 649 

KPLC — Lake Charles, La 456 



Haskfxl Bloomberg 

Radio and Television Station 
Business Broker 

208 FAIRMOUNT STREET 

LOWELL, MASSACHUSETTS 

TELEPHONE GLENVIEW 5-5323 



328 



Station City — State Page 

KPLK — Dallas, Ore 574 

KPLT — Paris. "Lex 630 

KPMC — Bakersfield. Calif 364 

KPOA — Honolulu. Hawaii 670 

KPOC — Pocahontas, Ark 362 

KPOJ — Portland. Ore 578 

KPOK — Scottsdale. Ariz 356 

KPOL — Los Angeles. Calif 371 

KPOP — Los Angeles. Calif 371 

KPOR — Quincy. Wash 650 

KPO W — Powell, Wyo 667 

ItP^ — WenaLchee, Wash 653 

KPRC — Houston, Tex 625 

KPRK — Livingston, Mont 505 

KPRL — Paso Robles, Calif 374 

KPRO — Riverside, Calif 375 

KPRS — Kansas City, Mo 498 

KPSO — Falfurrias. Tex 622 

KPST — Pi'eston. Idaho 420 

KPTL — Carson City, Nev 510 

KPUG — Bellingham. Wash 647 

KQDY — Minot. N. D 558 

KQIK — Lakeview, Ore 576 

KQTY — Everett. Wash 648 

KQUE — Albuquerque, N. M 518 

KQV — Pittsburgh. Pa 592 

KRAI — Craig. Colo 383 

KRAK — Stockton-Sacramento. Calif 381 

KRAL — Rawlins. Wyo 667 

KRAM — Las Vegas, Nev 510 

KRAY — Amarillo. Tex 615 

KRBA — Lufkin, Tex 628 

KRBC — Abilene, Tex 614 

KRBI — St. Pe?er, Minn 487 

KRBO — Las Vegas, Nev 510 

KRCK — Ridgecrest. Calif 375 

K3CO — Prineville. Ore 578 

KRCT — Pasadena. Tex 630 

KRDG — Redding. Calif 374 

KRDO — Colorado Springs. Colo 383 

KRDU — Dinuba. Calif 365 

KRE — Berkeley, Calif 364 

K?EH — Oakdale. La 458 

KREI — Farmington, Mo 497 

KREL — Baytown, Tex 616 

KREM — Spokane, Wash 651 

KREO — Indio, Calif 367 

KRES — St. Joseph, Mo 500 

KREW — Sunnyside, Wash 652 

KFEX — Grand Junction, Colo 385 

KRFC — Rocky Ford, Colo 387 

KRFO — Owatonna. Minn 486 

KRGI — Grand Island, Neb 507 

KRGV — Weslaco, Tex 635 

KRHD — Duncan. Okla 569 

KRJB — Mason City, Iowa 440 

KRIC — Beaumont, Tex 616 

KRIG — Odessa, Tex 630 

KRIO — McAllen, Tex 628 

KRIV — Camas. Wash 647 

KRIZ — Phoenix. Ariz 356 

KRKD — Los Angeles, Calif 371 

KRKO — Everett. Wash 648 

KRKS — Ridgecrest. Calif 375 

KRLC — Lewiston. Idaho 419 

KRLD — Dallas. Tex 621 

KRLN — Canon City. Colo 383 

KRLW — Walnut Ridge, Ark 363 

KRMD — Shreveport, La 453 



Station City— State Page 

KRMG — Tulsa. Okla. 573 

KRMO — Monett. Mo 499 

KRMS — Osage Beach, Mo 500 

KRMW — The Dalles, Ore 574 

KRNO — San Bernardino, Calif 377 

KrvlNR — Roseburg, Ore 578 

KRNS — Burns, Ore 574 

KRNT — Des Moines, Iowa 439 

KRNY — Kearney, Neb 507 

KROC — Rochester. Minn 487 

KROD — El Paso. Tex 622 

KROF — Abbeville. La 453 

KROG — Sonora. Calif 380 

KRO? — Brawley. Calif 364 

KROS — Clinton. Iowa . 438 

KROW — Oakland. Calif , 372 

KROX — Crookston, Minn 484 

KROY — Sacramento. Calif 375 

KRPL — Moscow, Idaho 419 

KRRV — Sherman-Denison. Tex 633 

KRSD — Rapid City, S. D 604 

KRSL — Russell, Kans 445 

KRSN — Los Alamos, N. M 519 

KRTN — Raton, N. M 519 

KRTR — Thermopolis. Wyo 667 

KRUN — Ballinger, Tex 616 

KRUS — Ruston, La 459 

KRUX — Phoenix, Ariz 356 

KRVN — Lexington, Neb 507 

KRWC — Forest Grove. Ore 575 

KRWS — Post, Tex 631 

KRXK — Rexburg, Idaho 420 

KRXL — Roseburg. Ore 578 

KRYS — Corpus Christi. Tex 619 

KSAL — Salina, Kans 445 

KSAM — Huntsville. Tex 626 

FSAiN — San Francisco. Calif 379 

KSAY — San Francisco. Calif 379 

KSBW — Salinas. Calif 377 

KSCB — Liberal, Kans 444 

KSCJ — Sioux City. Iowa 441 

KSCO — Santa Cruz, Calif 380 

KSD — St. Louis. Mo 500 

KSDA — Redding. Calif 375 

KSDN — Aberdeen. S. D. 604 

KSDO — San Diego. Calif 378 

KSEI — Pocatello, Idaho 419 

KSEX — Pittsburgh. Kans 445 

KSEL — Lubbock, Tex 627 

KSEM — Moses Lake. Wash 649 

KSEO — Durant. Okla 569 

KSET — El Paso. Tex 622 

KSEW — Sitka, Alaska 669 

KSEY — Seymour. Tex 633 

KSFA — Nacogdoches. Tex 629 

KSFE — Needles, Calif 372 

KSFO — San Francisco, Calif 379 

KSGM — Ste. Genevieve. Mo. 500 

KSIB — Creston. Iowa 438 

KSID — Sidney. (Neb 509 

KSIG — Crow!'ey. La 455 

KSIJ — Gladewater. Tex 624 

KSIL — Silver City. N. M 520 

KSIM — Sikeston. Mo 501 

KSJS — Sedalia, Mo 501 

KSIW — Woodward. Okla 573 

KSIX — Corpus Christi. Tex 619 

KSJB — Jamestown, N. D 558 

KSJO — San Jese, Calif. 37S 



329 



Station City— State Page 

KSKY — Dallas. Tex 621 

KSL — Salt Lake City, Utah 637 

KSLM — Salem, Ore 579 

KSLO — Opelousas, La 458 

KSLR — Oceanside. Calif 373 

KSLV — Monte Vista, Colo 386 

KSMA — Santa Maria, Calif 380 

KSML — Seminole, "I»ex 633 

KSMN — Mason City. Iowa 440 

KSMO — Salem, Mo 501 

KSNY — Snyder, Tex 633 

KSO — Des Moines, Iowa 439 

KSOK — Arkansas City, Kans 442 

KSON — San Diego, Calif 378 

KSOO — Sioux Falls, S. D 605 

KSOP — Salt Lake City, Utah 637 

KSOX — Raymondville, Tex 631 

KSPA — Santa Paula. Calif. 380 

KSP1 — Stillwater. Okla 572 

KSPL — Diboll. Tex 621 

KSPR — Casper. Wyo 666 

KSPT — Sandpoint. Idaho 420 

KSRO — Santa Rosa. Calif 380 

KSRV — Ontario. Ore 577 

KSST — Sulphur Springs. Tex. 633 

KSTA — Coleman, Tex 618 

KSTB — Bi^ckenridge, Tex 617 

KSTL — St. Louis, Mo 501 

KSTN — Stockton, Calif 381 

KSTP — St. Paul-Minneapolis, Minn 487 

KSTR — Grand Junction. Colo 385 

KSTT — Davenport. Iowa 438 

KSTV — Stephenville. Tex 633 

KSUB — Cedar City. Utah 636 

KSUE — Susanville. Calif 381 

KSUM — Fairmont, Minn 484 

KSUN — Bisbee, Ariz 354 

KSVC — Richfield. Utah 637 

KSVP — Artesia. N. M 518 

KSWA — Graham. Tex 624 

KSWI — Council Bluffs. Iowa 438 

KSWO — Lawton. Okla 570 

KSWS — Roswell. N. M 520 

KSYC — Yreka. Calif 382 

KSYD — Wichita Falls. Tex 635 

KSYL — Alexandria, La 454 

KTAC — Tacoma, Wash 652 

VTRE — Taylor, Tex 633 

KTAN — Sherman, Tex 633 

KTAR — Phoenix, Anz „ . 356 

KTAT — Frederick, Okla 570 

KTBB — Tyler. Tex 634 

KTBC — Austin. Tex 615 

KTCB — Maiden. Mo 499 

KTEL — Walla Walla. Wash 653 

KTEM — Temple, Tex 634 

KTER — Terrell, Tex 634 

KTFI — Twin Falls, Idaho 4*0 

KTFS — Texarkana, Tex 634 

KTFY — Brownfield, Tex 617 

KTHE — Thermopolis, Wyo 667 

KTHS — LittSe Rock, Ark 360 

KTHT — Houston, Tex 625 

KTIB — Thibodaux, La. 460 

ICTO — Tillamook. Ore 579 

KTIM — San Rafael, Calif 380 

KTIP — Porterville, Calif. 374 

KT1X — Seattle, Wash. 651 

KTJS — Hobari, Okla 570 



Station City — State Page 

KTKN — Ketchikan. Alaska 668 

KTKR — Taft. Calif 381 

KTKT — Tucson, Ariz 357 

KTLD — Tallulah, La . 460 

KTLN — Denver, Colo 384 

KTLO — Mountain Home, Ark 361 

KTLQ — Tahleauah, Okla. . 572 

KTLU — Rusk, Tex 631 

KTLW — Texas City. Tex. 634 

KTMC — McAlester. Okla 571 

KTML — Marked Tree. Ark 361 

KTMS — Santa Barbara, Calif 380 

KTNC — Falls City. Neb 507 

KTNM — Tucumcari. N. M 520 

KTNT — Tacoma. Wash 652 

KTOE — Mankato. Minn 485 

KTOH — Lihue. Kauai. Hawaii 670 

KTOK — Oklahoma City, Okla 571 

K-TOO — Henderson, Nev 510 

KTOP— Tapeka, Kans 446 

KTOW — Oklahoma City, Okla "571 

KTRB — Modesto. Calif 372 

KTRC — Santa Fe. N. M 520 

KTRE — Lufkin, Tex 628 

KTRF — Thief River Falls. Minn 487 

KTRH — Houston, Tex 625 

KTRI — Sioux City. Iowa 442 

KTRM — Beaumont. Tex 616 

KTRN — Wichita Falls. Tex 635 

KTRY — Bastrop, La 454 

KTSA — San Antonio, Tex 632 

KTSM — El Paso, Tex 622 

KTTN — Trenton, Mo 502 

KTTR — Rolla, Mo 500 

KTTS — Springfield, Mo 502 

KTUC — Tucson, Ariz 357 

KTUE — Tulia, Tex 634 

KTUL — Tulsa, Okla 573 

KTUR — Turlock. Calif 382 

KTUT — Tooele City. Utah 637 

KTW — Seattle. Wash 651 

KTXC — Big Spring. Tex 617 

KTXJ — Jasper. Tex 626 

KTXL — San Angelo. Tex 631 

KTXN — Austin. Tex 616 

KTYL — Mesa. Ariz 355 

KUAM — Agana. Guam 669 

KUBA — Yuba City. Calif 382 

KUBC — Montrose. Colo 386 

KUBE — Pendleton. Ore 577 

KUDI — Great Falls, Mont 504 

KUDL — Kansas City, Mo 498 

KUDU — Ventura. Calif 382 

KUEN — Wenatchee. Wash 653 

KUEQ — Phoenix. Ariz 356 

KUGN — Eugene, Ore 575 

KUIK — Hillsboro. Ore 575 

KUIN — Grants Pass. Ore 575 

KU J — Walla Walla. Wash 653 

KUKI — Ukiah, Calif. 382 

KUKU — Willow Springs, Mo 503 

KULA — Honolulu, Hawaii 670 

KULE — Ephrata, Wash 648 

KULP — El Campo, Tex 622 

KUMA — Pendleton, Ore 577 

KUNO — Corpus Christi, Tex 619 

KUOA — Siloam Springs, Ark 362 

KUPI — Idaho Falls. Idaho 419 



330 



Station City — State Page 

KURV — Edinburg, Tex 622 

KUSH — Cushing, Okla 569 

KUSN — St. Joseph, Mo 500 

KUTI — Yakima, Wash 654 

KUTY — Palmdale, Calif 373 

KUVR — Holdrege. Neb 507 

KUZN — West Monroe, La 460 

KVAN — . Vancouver, Wash 653 

KVA^ — Astoria, Or»3 573 

KVBC — Farmingtcn, N. M 518 

KVCK — Wolf Point, Mont 506 

KVCL — Winnfield, La 460 

KVCV — Redding, Calif 375 

KVEC — San Luis Obispo, Calif 379 

KVEL — Vernal, Utah 638 

KVEN — Ventura, Calif 382 

KVET — Austin. Tex 616 

KVFC — Cortez, Colo 383 

KVFD — Ft. Dodge, Iowa 440 

KVGB — Great Bend, Kans 444 

KVHC — O'Neill. Neb 509 

KVHL — Homer, La 455 

KVI — Seattle, Wash 651 

KVIC — Victoria, Tex 635 

KVIM — New Iberia, La 457 

KVIN — Vinita, Okla 573 

KVIP — Redding, Calif 375 

KVKM — Monahans, Tex 629 

KVLB — Cleveland, Tex 618 

KVLC — Little Rock, Ark 361 

KVLF — Alpine, Tex 614 

KVLH — Pauls Valley, Okla 572 

KVLV — Fallon, Nev 510 

KVMA — Magnolia, Ark 361 

KVMC — Colorado City, Tex 618 

KVNA — Flagstaff. Ariz 355 

KVNC — Winslow, Ariz 358 

KVNI — Coeur D'Alene, Idaho 419 

KVNU — Logan, Utah 636 

KVOA — Tucson, Ariz 357 

KVOC — Casper, Wyo 666 

KVOD — Denver, Colo 384 

KVOE — Emporia, Kans 443 

KVOG — Ogden, Utah 636 

KVOL — Lafayette, La 456 

KVOM — Morrilton, Ark 361 

KVON — Napa. Calif 372 

KVOO — Tulsa, Okla 573 

KVOP — Plainview, Tex 631 

KVOR — Colorado Springs, Colo 383 

K VOS — Bellingham, Wash 647 

KVOU — Uvalde, Tex 634 

KVOW — Littlefield, Tex 627 

KVOX — Moorhead, Minn 486 

KVOY — Yuma, Ariz 358 

KVOZ — Laredo, Tex 627 

KVPI — Villa Platte, La 460 

KVRC — Arkadelphia, Ark. 358 

KVRH — Salida, Colo 387 

KVRS — Rock Springs. Wyo 667 

KVSA — McGhee. Ark 361 

KVSF — Santa Fe, N. M 520 

KVSM — San Mateo, Calif 379 

KVSO — Ardmore. Okla 569 

KVWC — Vernon, Tex. 634 

KVWM — Show Low, Ariz 356 

KVWO — Cheyenne. Wyo 666 

KWAD — Wadena. Minn , , 488 



Station 

KWAK 

KWAL 

KWAT 

KWBB- 

KWBE - 

KWBG 

KWBR- 

KWBW 

KWBY- 

KWCB- 

KWCO- 

KWDM ■ 

KWED - 

KWEI- 

KWEL- 

KWEM- 

KWEW 

KWFC - 

KWFR - 

KWFT- 

KWG — 

KWGB- 

KWHI- 

KWHK- 

KWHN- 

KWHO- 

KWHW 

KWIK- 

KWIL — 

KWIN- 

KWIP- 

KWIQ- 

KWIZ — 

KWJB- 

KWIJ — 

KWK — 

KWKC- 

KWKH - 

KWKW 

KWLK- 

KWLM - 

KWMT- 

K WNA - 

KWNO - 

KWOA- 

KWOC- 

KWOE- 

KWON- 

KWOR- 

KWOS- 

KWOW 

KWPC- 

KWPM- 

KWRC- 

KWRD- 

KWRE- 

KWRF- 

KWRL- 

KWRO- 

KWRT- 

KWRW 

KWSD- 

KWSH - 

KWSK- 

KWSO- 

KWTC- 

KWTO- 

KWTX- 



City— State Page 

- Stuttgart, Ark 362 

- Wallace-Kellcgg, Idaho 420 

- Watertown, S. D 605 

- Wichita, Kans 446 

- Beatrice, Neb 506 

- Boone, Iowa 437 

- Oakland, Calif 372 

- Hutchinson, Kans 444 

- Colorado Springs, Colo 383 

- Searcy, Ark 362 

- Chickasha, Okla 569 

- Des Moines, Iowa 439 

- Seguin, Tex 633 

- Weiser, Idaho 420 

- Midland, Tex 629 

- Memphis, Tenn 610 

- Hobbs, N. M 519 

- Hot Springs, Ark 360 

- San Angelo, Tex. 631 

- Wichita Fells, Tex 635 

- Stcckton, Calif 381 

- Goodland, Kans 444 

- Brenham, Tex 617 

- Hutchinson, Kans 444 

- Ft. Smith, Ark 359 

- Salt Lake City, Utah 637 

- Altus, Okla 569 

- Pocatello. Idaho 420 

- Albany, Ore 573 

- . Ashland, Ore 573 

-Merced. Calif 371 

- Moses Lake. Wash 649 

- Santa Ana, Calif 380 

- Globe, Ariz ■ 355 

Portland, Ore 578 

St. Louis, Mo 501 

-Abilene, Tex 614 

- Shreveport, La 459 

- Pasadena, Calif 374 

- Longview, Wash 649 

- Willmar, Minn 488 

- Fort Dodge, Iowa 440 

- Winnemucca, Nev 511 

- Winona, Minn 488 

- Worthington, Minn 488 

- Poplar Bluff, Mo 500 

- Clinton, Okla 569 

- Bartlesville, Okla. 569 

- Worland, Wyo 667 

- Jefferson City, Mo 497 

- Pomona, Calif 374 

-Muscatine, Iowa 441 

- West Plains, Mo. 503 

- Pendleton, Ore 577 

- Henderson, Tex 624 

- Warrenton, Mo 503 

- Warren, Ark 363 

- Riverton, Wyo 667 

- Coquille, Ore 574 

- Boonville, Mo 495 

- Guthrie Okla 570 

- Mt. Shasta, Calif 372 

- Wewoka, Okla 573 

- Pratt. Kans 445 

- Wasco. Calif 382 

- Barstow, Calif 364 

- Springfield, Mo. , 502 

-Waco, Tex 635 



mi 



Station City — State Page 

KWWL — Waterloo, Iowa 442 

KWYK — Farmington, N. M 518 

KWYN — Wynne, Ark. 363 

KWYO — Sheridan, Wyo 667 

KWYR — Winner, S. D 605 

KXA — Seattle. Wash 651 

KXAR — Hope. Ark 359 

KXEL — Waterloo, Iowa 442 

KXEO — Mexico. Mo 499 

KXGI — Ft. Madison. Iowa 440 

KXGN — Glendive, Mont 504 

KXIC — Iowa City. Iowa 440 

KXIT — Dalhart, Tex 619 

KXJK — Forrest City, Ark 359 

KXL — Portland. Ore 578 

KXLA — Pasadena, Calif 374 

KXLE — Ellensburg. Wash. 648 

KXLF — Butte. Mont 504 

KXLJ — Helena. Mont 505 

KXLK — Great Falls, Mont 505 

KXLL — Missoula, Mont 506 

KXLO — Lewistown, Mont 505 

KXLQ — Bozeman, Mont 504 

FXLR — N. Little Rock. Ark 361 

KXLW — St. Louis, Mo 501 

KXLY — Spokane, Wash 652 

KXO — EI Centre Calif 365 

KXOA — Sacramento, Calif 377 

KXOK — St. Louis, Mo 501 

KXOL — Fort Worth. Tex 623 

KXOX — Sweetwater, Tex 633 

KXRA — Alexandria, Minn 483 

KXRJ — Russellville. Ark 362 

KXRO — Aberdeen. Wash 647 

KXRX — San Jose. Calif 379 

KXXX — Colby. Kans 443 

KXYZ — Houston. Tex 625 

KYA — San Francisco, Calif 379 

KYCA — Prescott. Ariz 356 

KYES — Roseburg, Ore 578 

KYJC — Medford. Ore 576 

KYME — Boise. Idaho 418 

KYNG — Coos Bay. Ore 574 

K YNO — Fresno, Calif 366 

KYNT — Yankton, S. D 605 

KYOK — Houston, Tex 625 

KYOR — Blythe. Calif 364 

KYOS — Merced, Calif 371 

K YOU — Greeley, Colo 386 

KYSM — Mankato, Minn. 485 

KYTE — Pocatello, Idaho 420 

KYUM — Yuma, Ariz 358 

KYW — Cleveland, Ohio 563 

KZEE — Weatherford, Tex 635 

KZIP — Amarillo, Tex. . . 615 

KZUN — Spokane, Wash 652 

WAAA — Winston-Salem, N. C 556 

WAAB — Worcester. Mass 472 

WAAF — Chicago. III. 423 

WAAG — Adel. Ga 407 

WAAT — Newark. N. J 515 

WABA — . Aguadilla. P. R 671 

WABB-— Mobile. Ala 350 

WABC — New York. N. Y 529 

WABG — Greenwood. Miss 490 

WABI —.Bangor, Me. ................ 460 

WABJ — Adrian, Mich 473 

WABL — Amite, La, 454 



Station City — State Page 

WABM — Houlton. Me 461 

WABO — Waynesboro, Miss 494 

WABR — Winter Park, Fla 406 

WABV — Abbeville, S. C 598 

WABY — Albany, N. Y 520 

WABZ — Albemarle, N. C 545 

WACA — Camden. S. C 599 

WACB — Kittanning, Pa 586 

WACE — Chicopee-Springfield, Mass. . . 468 

WACL — Waycross. Ga 417 

WACO — Waco, Tex 635 

WACR — Columbus, Miss 489 

WADC — Akron, Ohio 559 

WADE — Wadesboro. N. C 555 

WADK — Newport. R. 1 597 

WADP — Kane. Pa 586 

WADS — Anscnia-Derby, Conn 389 

WAEB — AUentown. Pa 581 

WAEL — Mayaguez, P. R 671 

WAEW — Crossville. Tenn 607 

WAFC — Staunton. Va 646 

WAGA — Atlanta. Ga 407 

WAGC — Chattanooga. Tenn 606 

WAGF — Dothan, Ala 348 

WAGG — Franklin, Tenn 608 

WAGM — Presque. Isle, Me 463 

WAGN — Menominee, Mich 481 

WAGR — Lumberton. N. C 551 

WAGS — Bishopville, S. C 599 

WAHR — Miami Beach. Fla 401 

WAIL — Baton Rouge. La 454 

WAIM — Anderson. S. C 598 

WAIN — Columbia, Ky 447 

WAIP — Prichard, Ala 352 

WAIR — Winston-Salem, N. C 556 

WAIT — Chicago. Ill 423 

WAIF — Decatur, Ala 348 

WAJR — Morgantown. W. Va 657 

WAKE — Atlanta. Ga. 407 

WAKN — Aiken. S. C 598 

WAKR — Akron. Ohio 559 

WAKU — Latrobe, Pa 587 

WALA — Mobile. Ala 351 

WALB — Albany, Ga 407 

WALD — Walterboro, S. C 603 

WALE — Fall River, Mass 468 

WALK — Patchogue, N. Y 540 

WALL — Middletown, N. Y 527 

WALM — Albion, Mich 473 

WALT — Tampa, Fla 405 

WALY — Herkimer-Ilion, N. Y 525 

WAMI — . Opp, Ala. 352 

WAML — Laurel. Miss 492 

WAMM — Flint, Mich 476 

WAMO — Homestead-Pittsburgh, Pa. . 586 

WAMP — Pittsburgh. Pa .. .. 591 

WAMS — Wilmington, Del 393 

WAMV — East St. Louis, 111 425 

WAMW — Washington. Ind 436 

WAMY — . Amory, Miss. 488 

WANA — Anniston, Ala 346 

WANB — Waynesburg. Pa 594 

WAND — Canton, Ohio 561 

WANE — Ft. Wayne. Ind. 432 

WANN — Annapolis. Md 463 

WANS — Anderson. S. C 598 

WANT — Richmond. Va 644 

WAOK — Atlanta, Ga. 407 



332 



Station City — State Page Station 

WAOV — Vincennes, Ind 436 WBBF - 

WAPA — San Juan, P. R 672 WBBM 

WAPF — McComb, Miss 493 WBBN 

WAPG — Arcadia, Fla 395 WBBO 

WAPI — Birmingham, Ala 346 WBBQ 

WAPL — Appleton. Wis 659 WBBW 

WAPO — Chattanooga, Tenn 606 WBBZ - 

WAPX — Montgomery, Ala 351 WBCA 

WARA — Attleboro, Mass 467 WBCB - 

WARB — Covington, La 455 WBCK 

WARD — Johnstown, Pa 586 WBCM 

WARE — Ware, Mass 471 WBCO 

WARF — Jasper, Ala 350 WBCR - 

WARK — Hagerstown, Md 465 WBCU 

WARL — Arlington, Va 639 WBEC - 

WARM — Scranton, Pa 593 WBEE - 

WARN — Fort Pierce, Fla 398 WBEJ - 

WARU — Peru, Ind 435 WBEL - 

WASA — Havre De Grace, Md 465 WBEN - 

WASK — Lafayette. Ind 434 WEET - 

WATA — Boone, N. C. 546 WBEU - 

WATC — Gaylord, Mich 477 WBEV - 

WATE — Knoxville, Tenn, 609 WBEX - 

WATG — Ashland, Ohio 559 WBFC - 

WATH — Athens. Ohio 559 WBFD - 

WATK — Antigo, Wis 659 WBGR 

WATM — Atmore, Ala 346 WBHB - 

WATN — Watertown, N. Y 543 WBHC - 

WATO — Oak Ridge, Tenn 612 WBHF - 

WATR — Waterbury, Conn 392 WBHP - 

WATS — .Sayre. Pas. 593 WBIA - 

WATT — Cadillac, Mich 475 WBIE - 

WATW — Ashland, Wis 659 WBIG - 

WATZ — Alpena, Mich 473 WBIP - 

WAUD — Auburn, Ala 346 WBIR - 

WAUG — Augusta. Ga 408 WBIS — 

WAUX — Waukesha. Wis 665 WBIW - 

WAVE — Louisville. Ky 450 WBIZ — 

WAVI — Dayton. Ohio 564 WEKH - 

WAVL — Apollo. Pa 581 WBKV - 

WAVN — Stillwater, Minn 487 WBLA - 

WAVP — Avon Park, Fla 395 WBLE - 

WAVU — Albertville, Ala 346 WBLJ — 

WAVY — Portsmouth, Va. 644 WBLO - 

WAVZ — New Haven, Conn. 391 WBLR - 

WAWK — Kendallville. Ind 433 WBLT - 

WAXE — Vero Beach, Fla 406 WBLY - 

WAYB — Waynesboro, Va 646 WBMA 

WAYE — Dundalk, Md 465 WBMC - 

WAYN — Rockingham, N. C 554 WBMD - 

WAYS — Charlotte, N. C 546 WBML - 

WAYX — Waycross, Ga 417 WBNC - 

WAYZ — Waynesboro, Pa 594 WBNL - 

WAZF — Yazoo City, Miss 494 WBNS - 

WAZL — Hazleion. Pa 586 WBNX - 

WBAB — Babylon, N. Y 521 WBNY - 

WBAC — Cleveland, Tenn 606 WBOB - 

WBAL — Baltimore, Md 464 WBOC - 

WBAM — Montgomery, Ala 351 WBOF - 

WRAP — Fort Worth, Tex 623 WBOK - 

WBAR — Bartow, Fla 395 WBOP - 

WBAT — Marion, Ind 434 WBOS - 

WBAW — Barnwell, S. C 598 WBOW 

WBAX — Wilkes-Barre, Pa 595 WBOY - 

WBAY — Green Bay, Wis 660 WBPZ — 

WBB A — Pittsfield, 111 429 WBRB - 

WBBB — Burlington, N. C 546 WBRC - 

WBBC — Flint, Mich ,,,,,,,,,,,, 476 WBRD- 

333 



City— State Page 

- Rochester, N. Y 541 

- Chicago, 111 423 

- Perry, Ga 415 

— . Forest City, N. C 548 

- Augusta, Ga 408 

- Youngstown, Ohio 568 

- Ponca City. Okla 572 

- Bay Minette, Ala 346 

- Levittown-Fairless, Pa 587 

- Battle Creek, Mich 473 

- Bay City, Mich 473 

- Bessemer, Ala 346 

- Christianburg, Va 640 

- Union, S. C 603 

- Pittsfield, Mass 470 

- Chicago, 111 423 

- Elizabethton, Tenn 607 

- Beloit, Wis 659 

-Buffalo, N. Y 521 

- Brorkton, Mass 468 

- Beaufort, S. C 598 

- Beaver Dam, Wis 659 

- Chiliicoihe, Ohio 561 

- Fremont. Mich 477 

- Bedford. Pa 582 

- Jesup. Ga 413 

- Fitzgerald, Ga 412 

- Hampton. S. C 601 

- Carteisville, Ga 410 

- Huntsville, Ala 350 

- Augusta, Ga 408 

- Marietta, Ga 414 

- Greensboro, N. C 549 

- Bctcneville, Miss 489 

- Knoxville, Tenn 609 

- Bristol. Conn 389 

- Bedford, Ind 431 

- Eau Claire, Wis 659 

- Hattiesburg, Miss 491 

- West Bend, Wis 665 

- Elizabethtown, N. C 547 

- Batesville. Miss 488 

- Dalton, Ga 412 

- Evergreen, Ala 349 

- Batesburg, S. C 598 

-Bedford, Va. . 639 

- Springfield, Ohio 567 

- Beaufort, N. C 545 

- McMinnville, Tenn 610 

- Baltimore, Md 464 

- Macon, Ga 414 

- Conway, N. H 512 

- Boonville, Ind 431 

- Columbus, Ohio 563 

- New York, N. Y 529 

-Buffalo, N. Y 521 

-Galax. Va 641 

- Salisbury, Md. 466 

- Virginia Beach. Va 646 

- New Orleans, La 457 

-Pensacola, Fla 403 

- Boston. Mass 468 

- Tene Haute, Ind 436 

- Clarksburg. W. Va 655 

- Lock Haven, Pa 587 

- Mount Clemens, Mich 481 

- Birminghma, Ala 347 

- Bradenton, Fl°i> ,,,,,,,,,, , , 3§ § 



Station City— State Page 

WBRE — WiMces-Barre, Pa 595 

WBRG — Lynchburg, Va 642 

WBRK — Pittsfield, Mass 470 

WBRM — Marion, N. C 552 

WBRN — Big Rapids, Mich 475 

WBRO — Waynesboro, Ga 418 

WBRT — Bardstown, Ky 447 

WBRV — Boonville, N. Y 521 

WBRX — Berwick, Pa 582 

WBRY — Waterbury, Conn 392 

WBSC — Bennettsville, S. C 598 

WBSE — Hillsdale, Mich 478 

WBSM — New Bedford, Mass 470 

WBSR — Pensacola, Fla 403 

WBT — Charlotte, N. C 546 

WBTA — Batavia, N. Y 521 

WBTH — Williamson, W. Va 659 

WBTM — Danville, Va 640 

WBTN — . Bennington, Vt 638 

WBTO — Linton, Ind 434 

WBUD — Trenton, N. J 516 

WBUT — Butler, Pa 582 

WBUX — Doylestown, Pa 584 

WBUY — Lexington, N. C 551 

WBVL — Barbourville, Ky 447 

WBVP — Beaver Falls, Pa 582 

WBYS — Canton, 111 421 

WBZ-WBZA — Boston.Springfield, Mass.. 467 

WCAE — Pittsgurgh, Pa 591 

WCAM — Camden, N. J 513 

WCAO — Baltimore, Md 464 

WCAP — Lowell, Mass 469 

WCAR — Detroit, Mich 475 

WCAS — Gadsden, Ala 349 

WCAT — Orange, Mass 470 

WCAU — Philadelphia, Pa 590 

WCAW— Charleston, W. Va, 654 

WCAX — Burlington, Vt 638 

WCAZ — Carthage, 111 421 

WCBA — Corning, N. Y 523 

WCBC — Anderson, Ind 431 

WCBD — Zion, 111 430 

WCBG — Chambersburg, Pa 583 

WCBI — Columbus, Miss 489 

WCBL — Benton, Ky . 447 

WCBM — Baltimore, Md. 464 

WCBS — New York, N. Y 529 

WCBT — Roanoke Rapids, N. C. . . 554 

WCBY — Cheboygan, Mich 475 

WCCC — Hartford, Conn 389 

WCCM — Lawrence, Mass 469 

WCCN — Neillsville, Wis 663 

WCCO — Minneapolis, Minn 485 

WCCP — Savannah, Ga. 415 

WCDJ — Edenton, N. C. . 547 

WCDL — Carbondale, Pa 583 

WCDT — Winchester, Tenn 614 

WCEC — Rocky Mount, N. C 554 

WCED — Dubois, Pa 584 

WCEF — Parkersburg, W. Va. 657 

WCEH — - Hawkinsville, Ga 413 

WCEM — Cambridge, Md 464 

WCEN — Mt. Pleasant, Mich 481 

WCER — Charlotte, Mich 475 

WCFL— Chicago, 111 423 

WCFV — Clifton Forge, Va. 640 

WCGA — Calhoun, Ga 409 



Station City — State Page 

WCGC — Belmont, N. C 545 

WCHA — Chambersburg, Pa 583 

WCHB — Inkster, Mich 479 

WCHF — Chippewa Falls, Wis 659 

WCHI — Chillicothe. Ohio 561 

WCHJ — Braokhaven, Miss 489 

WCHK — Canton, Ga 410 

WCHL — Chapel Hill N. C 546 

WCHN — Norwich, N. Y 539 

WCHO — Washington Court House, Ohio 568 

WCHS — Charleston, W. Va 654 

WCHV — Charlottesville, Va 640 

WCIL — Carbondale, 111 421 

WCIN — Cincinnati, Ohio 561 

WCIU — Columbia, Miss 489 

WCKB — Dunn, N. C 547 

WCKI — Greer, S. C 601 

WCKR — Miami, Fla 400 

WCKY — Cincinnati, Ohio 561 

WCLB — Camilla, Ga 410 

WCLC — Jamestown, Tenn 608 

WCLD — Cleveland, Miss 489 

WCLE — Cleveland, Tenn 606 

WCLG — Morgantown, W. Va 657 

WCLI — Corning, N. Y 523 

WCLO — Janes ville. Wis 660 

WCLS — Columbus, Ga 410 

WCLT — Newark, Ohio 566 

WCMA — Corinth, Miss 490 

WCMB — Harrisburg, Pa 585 

WCMC — Wildwood, N. J 517 

WCME — Brunswick. Me 461 

WCMI — Ashland, Ky 447 

WCMN — Arecibo, P. R 671 

WCMP — Pine City, Minn 486 

WCMR — Elkhart, Ind 431 

WCMS — Norfolk, Va 643 

WCMT — Martin, Tenn 610 

WCMW — Canton, Ohio 561 

WCMY — Ottawa, 111 428 

WCNB — Conners ville, Ind 431 

WCNC — Elizabeth City, N. C 547 

WCNG — Canonsburg, Pa 583 

WCNH — Quincy, Fla 404 

WCNR — Bloomsburg, Pa 582 

WCNT — Centralia, 111 421 

WCNU — Crestview, Fla 395 

WCNX — Middletown, Conn 390 

WCOA — Pensacola, Fla 403 

WCOC — Meridian, Miss 493 

WCOG — Greensboro, N. C 549 

WCOH — Newnan, Ga 415 

WCOJ — Coatesville, Pa 583 

WCOL — Columbus, Ohio 563 

WCOM — Parkersburg, W. Va 657 

WCON — Cornelia, Go. 412 

WCOP — Boston, Mass 467 

WCOR — Lebanon, Tenn 610 

WCOS — Columbia, S. C 599 

WCOU — Lewiston, Me 461 

WCOV — Montgomery, Ala 351 

WCOW — Sparta, Wis 664 

WCOY — Columbia, Pa 584 

WCPA — Clearfield, Pa 583 

WCPC — Houston, Miss 491 

WCPH — Etowah. Tenn 607 

WCPM — Cumberland, Ky 448 

WCPO — Cincinnati, Ohio 561 



334 



Station City — State Page 

WCPS — Tarboro, N. C 555 

WCRA — Effingham, 111 425 

WCRB — Boston, Mess 467 

WCRE — Cheraw, S. C 599 

WCRI — Scottsboro, Ala 352 

WCRK — Morris town, Tenn 611 

WCRL — Oneonta, Ala 352 

WCRO — Johnstown, Pa 586 

WCR3 — Greenwood, S. C 601 

WCRT — Birmingham, Ala 347 

WCRV — Washington, N. J 517 

WCRW — Chicago, 111 423 

WCRY — Macon, Go. 414 

WCSC — Charleston, S. C 599 

WCSH — Portland, Me 462 

WCSI — Columbus, Ind 431 

WCSS — Amsterdam, N. Y 520 

WCTA — Andalusia, Ala 346 

WCTC — New Brunswick, N. J. 515 

WCTT — Corbin, Ky 448 

WCUB — Manitowoc, Wis 661 

WCUE — Akron, Ohio 559 

WCUM — Cumberland, Md 465 

WCVA — Culpeper, Va 640 

WCVI — Connellsville, Pa 584 

WCVS — Springfield, 111 430 

WCWC — Ripon, Wis 664 

WCYB — Bristol, Va 640 

WCYN — Cynthiana, Ky 448 

WDAD — Indiana, Pa 586 

WDAE — Tampa, Fla 405 

WDAF — Kansas City, Mo 498 

WDAK — Columbus, Ga 410 

WD AN — Danville, 111 424 

WDAS — Philadelphia, Pa 590 

WDAT — South Daytona, Fla 405 

WDAX — McRae, Ga 414 

WDAY — Fargo, N. D 557 

WDBC — Escanaba, Mich 476 

WDBF — Delray Beach, Fla 397 

WDBJ — Roanoke, Va 645 

WDBL — Springfield, Tenn 614 

WDBM — Statesville, N. C 555 

WDBO — Orlando, Fla 402 

WDBQ — Dubuque, Iowa 439 

WDCF — Dade City, Fla 396 

WDCL — Tarpon Springs, Fla 406 

WDDT — Greenville, Miss 490 

WDDY — Gloucester, Va 641 

WDEB — Gulfport, Miss 490 

WDEC — Americus, Ga 407 

WDEF — Chattanooga, Tenn 606 

WDEH — Sweetwater, Tenn 614 

WDEL — Wilmington, Del 393 

WDEV — Waterbury, Vt 639 

WDEW — Westfield, Mass 471 

WDGY — Minneapolis, Minn 485 

WDIA — Memphis, Tenn 611 

WDIG — Dothan, Ala 348 

WDIX — Orangeburg, S. C 602 

WDKD — Kingstree, S. C 602 

WDKN — Dickson, Tenn 607 

WDLA — Walton, N. Y 543 

WDLB — Marshfield, Wis 661 

WDLC — Port Jervis, N. Y 540 

WDLP — Panama City, Fla 403 

WDMF — Buford, Ga 409 

WDMG — Douglas, Ga 412 



Station City— State Page 

WDMJ — Marquette, Mich 481 

WDNC — Durhcm, N. C 547 

WDNE — Elkins, W. Va 655 

WDNT — Dayton, Tenn 607 

WDOB — Canton, Miss 489 

WDOC — Prestonburg, Ky 452 

WDOD — Chattanooga, Tenn 606 

WDOE — Dunkirk, N. Y 523 

WDOG — Marine City, Mich 480 

WDOK — Cleveland, Ohio 562 

WDOL — Athens, Ga 407 

WDON — Wheaton, Md 466 

WDOR — Sturgeon Bay, Wis 664 

WDOS — Oneonta, N. Y 539 

WDOT — Burlington, Vt 638 

WDOV — Dover, Del 393 

WDQN — Du Quoin, 111 425 

WDRC — Hartford, Conn 389 

WDRF — Chester, Pa 583 

WDSC — Dillon, S. C 600 

WDSG — Dyersburg, Tenn 607 

WDSM — Superior, Wis 664 

WDSR — Lake City, Fla 400 

WDSU — New Orleans, La 457 

WDUN — Gainesville, Ga 413 

WDUX — Waupaca, Wis 665 

WDUZ — Green Bay, Wis 660 

WDVA — Danville, Va 641 

WDVH — GainsviUe, Fla 398 

WDVL — Vineland, N. J 517 

WD VM — Pocomoke City, Md ' . . . 466 

WDWD — Dawson, Ga 412 

WDWS — Champaign, 111 421 

WDXB — Chattanooga, Tenn 606 

WDXE — Lawrenceburg, Tenn 609 

WDXI — Jackson, Tenn 608 

WDXL — Lexington, Tenn 610 

WDXN — Clarksville, Tenn 606 

WDZ — Decatur, 111 424 

WEAB — Greer, S. C 601 

WEAM — Arlington, Va 639 

WEAN — Providence, R. 1 597 

WEAR — Pensacola, Fla 403 

WEAS — Decatur, Ga 412 

WEAT — West Palm Beach, Fla 406 

WEAU — Eau Claire, Wis 660 

WEAV — Plattsburg, N. Y 540 

WEAW — Evanston, IU 425 

WEBE — Dundalk, Md 465 

WEBC — Duluth, Minn 484 

WEBJ — Brewton, Ala 347 

WEBQ — Harrisburg, 111 426 

WEBR — Buffalo, N. Y 521 

WEBY — Milton, Fla 402 

WEDC — Chicago, 111 423 

WEDO — McKeesport, Pa 587 

WEDR — Birmingham, Ala 347 

WEEB — Southern Pines, N. C 555 

WEED — Rocky Mount, N. C 554 

WEEI — Boston, Mass 467 

WEEK — Peoria, HI 428 

WEEP — Pittsburgh, Pa 591 

WEER — Warrenton, Va 646 

WEEU — Reading, Pa. 592 

WEEX — Easton, Pa 584 

WEGO — Concord, N. C 547 

WEHH — Elmira Heights-Horse Heads, 

N. Y 525 



335 



Station City — State Page 

WEIC — Charleston. Ill 423 

WEIM — Fitchburg, Mass 468 

WEIR — Weirton, W. Va 658 

WEJL — Scranton, Per. 593 

WEKR — Fayetteviile, Term. 607 

WEKY — Richmond, Ky 453 

WEKZ — Monroe, Wis 662 

WELC — Welch, W. Va 658 

WELD — Fisher, W. Va 655 

WELI — New Haven, Conn 391 

WELK — Charlottesville, Va 640 

WELL — Battle Creek, Mich 473 

WELM — Elmira, N. Y 523 

WELO — Tupelo, Miss 494 

WELP — Easley, S. C. . 600 

WELR — Roanoke, Ala 352 

WELS — Kinston, N. C 551 

WELY — Ely, Minn 484 

WEMB — Erwin, Tenn 607 

WEMP — Milwaukee. Wis 662 

WEMR — Emporium, Pa 584 

WENA — Bayamon, P. R 671 

WENC — Whiteville, N. C 556 

WENE — Einghamton, N. Y 521 

WENK — Union City, Tenn 614 

WENO — Nashville, Tenn 612 

WENT — Gloversville. N. Y 525 

WENY — Elmira, N. Y 525 

WEOA — Evansville, Ind 431 

WEOK — Pciughkeepsie, N. Y 540 

WEOL — Elyria-Lorain, Ohio 564 

WEPG — South Pittsburgh. Tenn. 613 

WEPM — Martinsburg, W. Va 656 

WERC — Erie, Pa 584 

WERD — Atlanta, Ga 408 

WERE — Cleveland, Ohio 562 

WERH — Hamilton, Ala 350 

WERI — Westerly, R. I. 597 

WESA — Charleroi, Pa 583 

WESB — Bradford. Pa 582 

WESC — Greenville, S, C. 601 

WESO — Southbridge-Webster. Mass. .. 471 

WESR — Tasley. Va 646 

WEST — Easton. Pa 584 

WESX — Salem. Mass. 470 

WETB — Johnson City, Tenn 608 

WETO — Gadsden, Ala 349 

WETU _ Wetumpka. Ala. 354 

WETZ — Martinsville. W. Va 657 

WEVA — Emporia, Va 641 

WEVE — Eveleth, Minn 484 

WEVD — New York. N. Y 529 

WEW — St. Louis. Mo 501 

WEWO — Laurinburg, N. C. 551 

WEXL — Ferndale. Mich 476 

WEYE — . Sanford, N. C 554 

WEZB — Birmingham. Ala. ........... 347 

WEZE — Boston, Mass. 468 

WEZY — Cocoa. Fla 395 

WFAA — Dallas, Tex. . 620 

WFAH — Alliance. Ohio 559 

WFAI — Fayetteviile, N. C 548 

WFAR — Farrell, Pa 585 

WFAS — White Plains, N. Y. 545 

WFAU — Augusta, Me 460 

WF AX — Falls Church, Va 641 

WFBC — Greenville, S. C 601 

WFBF — Fernandina Beach, Fla. 397 



Station City — State Page 

WFBG — Altoona. Pa 581 

WFBL — Syracuse. N. Y 542 

WFBM — Indianapolis. Ind 433 

WFBR — Baltimore. Md 464 

WFBS — Fort Walton, Fla 398 

WFCR — Fairfax. Va 641 

WFDF — Flint, Mich 476 

WFDR — Manchester, Go. 414 

WFEB — Sylacauga, Ala 353 

WFEC — Miami, Fla 401 

WFGM — Fitchburg, Mass 468 

WFGN — Gaffney. S. C 600 

WFHG — Bristol, Va 640 

WFHR — Wisconsin Rapids, Wis 665 

WFIG — Sumter. S. C. 603 

WFIL — Philadelphia. Pa 590 

WFIN — Findlay, Ohio 564 

WFIS — Fountain Inn, S. C 600 

WFIW — Fairfield, 111 425 

WFKN — Franklin, Ky 448 

WFKY — Frankfort, Ky 448 

WFLA — Tempo, Fla 405 

WFLB — Fayetteviile. N. C 548 

WFLO — FarmviUe. Va 641 

WFLR — Dundee, N. Y 528 

WFLW — Monticello, Ky 451 

WFMC — Goldsboro, N. C 548 

WFMD — Frederick, Md 465 

WFMH — Cullman, Ala 348 

WFMJ — Youngstown, Ohio 568 

WFMO — Fairmont, N. C 548 

WFMW — Madisonville, Ky. '. 45Q 

WFNC — Fayetteviile, N. C. . . 548 

WFNM — De Funiak Springs, Fla. ..... 397 

WFNS — Burlington, N. C 546 

WFOB — Fostoria, Ohio 564 

WFOM — Marietta, Ga 414 

WFOR — Hattiesburg, Miss 491 

WFOX — Milwaukee. Wis 662 

WFOY — St. Augustine, Flo 404 

WFPA — Ft. Payne. Ala. 349 

WFPG — Atlantic City. N. J. . . .' 513 

WFPM — Fort Valley, Ga 413 

WFPR — Hammond, La 455 

WFRA — Franklin. Pa 585 

WFRC — Reidsville. N. C 553 

WFRL — Freeport, 111 425 

WFRM — Coudersport, Pa 584 

WFRO — Fremont, Ohio 564 

WFRP — Savannah. Go. 415 

WFRX — West Frankfort, IU 430 

WFST — Caribou, Me. 461 

WFTC — Kinston, N. C. 551 

WFTG — London. Ky 450 

WFTL — Fort Lauderdale. Fla 397 

WFTM — Maysville, Ky. 451 

WFTR — Front Royal, Va. 641 

WFTW" — Ft. Walton Beach, Fla. ...... 398 

WFUL — Fulton, Ky. 448 

WFUN — Huntsville. Ala 350 

WFUR — Grand Rapids. Mich 477 

WFVA — Fredericksburg. Va 641 

WFVG — Fuquay Springs. N. C. 548 

WFYC — Alma, Mich. 473 

WGAA — Cedartown, Ga 410 

WGAC — Augusta. Ga 408 

WGAD — Gadsden. Ala. 349 

WGAF — Valdosta. Ga. 417 



336 



Station City— State Page 

WGAI — Elizabeth City, N. C 547 

WGAL — Lancaster, Pa. 586 

WGAN — Portland. Me 462 

WGAP - Maryville. Tenn 610 

WGAR — Cleveland. Ohio 562 

WGAU — Athens. Ga 407 

WGAW — Gardner. Mass 469 

WGAY — Silver Spring, Md 466 

WGBA — Columbus. Ga 410 

WGBB — Freeport, N. Y 525 

WGBF — Evansville, Ind 431 

WGBG — Greensboro, N. C 549 

WGBI — Scranton-Wilkes Barre, Pa. ... 593 

WGBR — Goldsboro, N. C 549 

WGBS — Miami. Fla 401 

WGCB — Red Lion. Pa 592 

WGCD — Chester. S. C 599 

WGCM — Gulfport. Miss 490 

WGEA — Geneva.. Ala 349 

WGEE — Indianapolis. Ind 433 

WGEM — Quincy. Ill 429 

WGES — Chicago, Ill 423 

WGET — Gettysburg, Pa 585 

WGEZ — Beloit. Wis 659 

WGFS — Covington, Ga 412 

WGGA — Gainesville, Ga 413 

WGGG — Gainesville, Fla 398 

WGGH — Marion, 111 427 

WGH — Norfolk-Newport News. Va. . . 643 

WGHM — Skowhegan, Me. 463 

WGHN — Grand Haven. Mich 477 

WGIG — Brunswick. Ga. 409 

WGIL — Galesburg. Ill 425 

WGIR — Manchester, N. H 512 

WGIV — Charlotte, N. C 546 

WGKA — Atlanta, Ga 408 

WGKV — Charleston, W. Va 654 

WGL — Ft. Wayne, Ind 432 

WGLC — Centreville, Miss 489 

WGMA — Hollywood. Fla 398 

WGMS — Washington. D. C 394 

WGN — Chicago, 111 423 

WGNC — Gastonia. N. C 548 

WGNI — Wilmington. N. C 556 

WGNS — Murfreesboro, Tenn 611 

WGNY — Newburgh. N. Y 527 

WGOA — Winter Garden, Fla 406 

WGOL — Goldsboro. N. C 549 

WGOR — Georgetown, Ky 449 

WGOV — Valdosta, Ga 417 

WGP A — Bethlehem. Pa 582 

WGPC — Albany, Ga 407 

WGR — Buifalo, N. Y 523 

WGRA — Cairo. Ga 409 

WGRC — Louisville, Ky 450 

WGRD — Grand Rapids. Mich 478 

WGRM — Greenwood. Miss 490 

WGRV — Greeneville. Tenn 608 

WGRY — Gary, Ind. 432 

WGSA — Ephrata. Pa 584 

WGSM — Huntington. N. Y. 526 

WGST — Atlanta. Ga 408 

WGSV — Guntersville. Ala 350 

WGSW — Greenwood, S. C 601 

WGTA — Summer ville, Ga. 416 

WGTC — Greenville. N. C 550 

WGTL — Kannapolis, N. C 551 

WGTM — Wilson, N. C. 556 



Station City— State Page 

WGTN — Georgetown, S. C 601 

WGTO — Cypress Gardens, Fla 396 

WGUY — Bangor, Me 461 

WGVA — Geneva. N. Y 525 

WGVM — Greenville. Miss 490 

WGWC — Selma. Ala 353 

WGWR — Asheboro, N. C 545 

WGY — Schenectady, N. Y 542 

WGYV — Greenville, Ala 350 

WHAB — Baxley. Ga 409 

WHAI — Greenfield, Mass 469 

WHAK — Rogers City. Mich 482 

WHAL — Shelbyville, Tenn 613 

WHAM — Rochester. N. Y 541 

WHAN — Charleston. S. C 599 

WHAP — Hopewell. Va 642 

WHAR — Clarksburg, W. Va. 655 

WHAS — Louisville, Ky 450 

WHAT — Philadelphia, Pa 590 

WHAV — . Haverhill, Mass 469 

WHAW — Weston, W. Va 658 

WHAY — New Britain, Conn 390 

WHB — Kansas City, Mo 498 

WHBB — Selma, Ala 353 

WHBC — Canton, Ohio 561 

WHBF — Rock Island. Ill 429 

WHBG — Harrisonburg, Va. 642 

WHBI — Newark. N. J 515 

WHBL — Sheboygan, Wis 664 

WHBN — Harrodsburg, Ky 449 

WHBO — Tampa, Fla 405 

WHBQ — Memphis. Tenn 611 

WHBS — Huntsville. Ala 350 

WHBT — Harriman, Tenn 608 

WHBU — Anderson. Ind 431 

WHBY — Appleton. Wis 659 

WHCC — Waynesville. N. C 556 

WHCO — Sparta, 111 430 

WHCU — Ithaca. N. Y 526 

WHDF — Houghton. Mich 478 

WHDH — Boston. Mass 467 

WHDL — Olean. N. Y 539 

WHDM — McKenzie. Tenn 610 

WHEB — Portsmouth. N. H 513 

WHEC — Rochester. N. Y 541 

WHED — . Washington. N. C 555 

WHEE — Martinsville, Va 643 

WHEN — Syracuse. N. Y 543 

WHEP — Foley. Ala 349 

WHER — Memphis, Tenn 611 

WHFB — Benton Harbor -St. Joseph, Mich. 475 

WHFC — Chicago. Ill 424 

WHGB — Harrisburg, Pa 585 

WHGR — Houghton Lake, Mich 478 

WHHH — Warren. Ohio 568 

WHHM — Memphis, Tenn 611 

WHHY — Montgomery. Ala. 351 

WHIE — Griffin, Ga 413 

WHIL — Mediord-Boston. Mass 469 

WHIM — Providence. R. 1 597 

WHIN — Gallatin, Tenn 608 

WHIO — Dayton, Ohio 564 

WHIP — Mooresville. N. C 552 

WHIR — Danville. Ky 448 

WHIS — Bluefield, W. Va 654 

WHIT — New Bern, N. C. 552 

WHIY — Orlando, Fla 402 

WHIZ — ZanesviUe, Ohio 568 



m 



Station City — State Page 

WHJB — Greensburg, Pa 585 

WHJC — Matewan, W. Va 657 

WHK — Cleveland, Ohio 563 

WHKK — Akron, Ohio 559 

WHKP — Hendersonville, N. C 550 

WHKY — Hickory, N. C 550 

WHLB — Virginia, Minn 487 

WHLD — Niagara Falls, N. Y 539 

WHLF — South Boston, Va 646 

WHLI — Hempstead, N. Y 525 

WHLL — Wheeling,, W. Va 658 

WHLM — Bloomsburg, Pa 582 

WHLN — Harlan, Ky 449 

WHLP — Centerville, Tenn 605 

WHLS — Port Huron, Mich 482 

WHLT — Huntington, Ind 433 

WHMA — Anniston, Ala 346 

WHMI — Howell, Mich 479 

WHMP — Northampton, Mass 470 

WHNC — Henderson, N. C 550 

WHNY — McComb, Miss 493 

WHO — Des Moines, Iowa 439 

WHOA — San Juan, P. R 673 

WHOC — Philadelphia, Pa 494 

WHOK — Lancaster, Ohio 565 

WHOL — Allentown, Pa 581 

WHOM — New York, N. Y 529 

WHOO — Orlando. Fla 402 

WHOP — Hopkinsville, Ky 449 

WHOS — Decatur, Ala 348 

WHOT — Campbell, Ohio 561 

WHOW — Clinton, 111 424 

WHP — Harrisburg, Pa 585 

WHPB — Belton, S. C 598 

WHPE — High Point, N. C 550 

WHRV — Ann Arbor, Mich 473 

WHSC — Hartsville, S. C 601 

WHSY — Hattiesburg, Miss 491 

WHTB — Talladega, Ala 353 

WHTC — Holland, Mich 478 

WHIG — Asbury Park, N. J 513 

WHTN — Huntington, W. Va 655 

WHUB — Cookeville, Tenn 607 

WHUC — Hudson, N. Y 526 

WHUM — Reading, Pa 592 

WHUN — Huntingdon, Pa 586 

WHVF — Wcusau, Wis 665 

WHVH — Henderson, N. C 550 

WHVR — Hanover, Pa 585 

WHWB — Rutland, Vt 638 

WHWL — Nanticoke, Pa 589 

WHXY — Bogalusa, La 454 

WHYE — Roanoke, Va 645 

WHYL — Carlisle, Pa 583 

WHYN — Springfield, Mass 471 

WHYS — Ocala, Fla 402 

WIAC — San Juan, P. R 673 

WIAM — Williamston, N. C 556 

WIBA — Madison, Wis 661 

WIBB — Macon, Ga 414 

W1BC — Indianapolis, Ind 433 

WIBG — Philadelphia, Pa 590 

WIBM — Jackson, Mich 479 

WIBR — Baton Rouge, La 454 

WIBU — Poynette, Wis 663 

WIBV — Belleville, 111 421 

W1BW — Topeka, Kans 446 

WIBX — Utica, N. Y 543 

WICA — Ashtabula, Ohio 559 



Station City — State 

WICC — Bridgeport, Conn. 
WICE — Providence, R. I. . 
WICH — Norwich, Conn. . 
WICK — Sqeonton, Pa. . 
WICO — Salisbury, Md. . 
WICY — Malone. N. Y. . 
WIDE — Biddeford, Me. . 
WIEL — Elizabethtown, Ky 
WIFM — Elkin, N. C. ... 
WIGM — Medford, Wis. . 
WIKB — Iron River, Mich. 
WIKC — Bogalusa, La. . 
WIKE — Newport, Vt. ... 

WIKK — Erie, Pa 

WIKY — Evansville, Ind. . 
WIL — St. Louis, Mo. ... 
WILD — Boston, Mass. . 
WILE — Cambridge, Ohio 
WILI — Willimantic, Conn. 
WILK— WUkes-Barre, Pa. 
WILM — Wilmington, Del. 
WILO — Frankfort, Ind. . 
WILS — Lansing, Mich. . 
WILZ — St. Petersburg Beach 

WIMA — Lima, Ohio 

WIMO — Winder, Ga 

WIMS — Michigan City, Ind. 
WINA — Charlottesville, Va. 
WINC — Winchester, Va. . 
WIND — Chicago, 111. . . . 
WINE — Buffalo, N. Y. ... 
WING — Dayton, Ohio 
WINI — Murphysboro, 111. . 
WINK — Ft. Myers, Fla. . 
WINN — Louisville, Ky. . 
WINR — Binghamton, N. Y, 
WINS — New York, N. Y. 
WINX — Rockville, Md. .. 

WINZ — Miami, Fla 

WIOD — Sanford, Fla 

WIOK — Tampa-St. Petersburg 

WION — Ionia, Mich 

WIOU — Kokomo, Ind 

WIP — Philadelphia, Pa. . . 
WIPA — Annapolis, Md. . . 
WIPC — Lake Wales, Fla. 
WIPS — Ticonderoga, N. Y. 
WIRA — Fort Pierce, Fla. 
WIRB — Enterprise, Ala. . 
WIRC — Hickory, N. C. . 
WIRE — Indianapolis, Ind. 
WIRJ — Humboldt, Tenn. . 
WIRK — West Palm Beach 

WIRL — Peoria, 111 

WIRO — Ironton, Ohio . . . 
WIRY — Plattsburg, N. Y. 
WIS — Columbia, S. C. ... 
WISC — Madison, Wis. . . . 
WISE — Asheville, N. C. . 
WISH — Indianapolis, Ind. 
WISK — St. Paul, Minn. . 
WISL — Shamokin, Pa. ... 
WISN — Milwaukee, Wis. 
WISO — Ponce, P. R. ... 
WISP — Kinston, N. C. ... 

WISR — Butler, Pa 

WIST — Charlotte, N. C. . 
WITA — San Juan, P. R. . 



Fla. 



Fla. 



Fla. 



338 



Station City — State Page 

WITH — Baltimore, Md 464 

WITT — Lewisburg, Pa 587 

WITY — Danville, I1L 424 

WITZ — Jasper, Ind. 433 

WIVI — Christiansted-Frederiksted, V. I. 673 

WIVK — Knoxville, Tenn 609 

WIVY — Jacksonville, Fla 399 

WIZE — Springfield, Ohio 567 

WIZZ — Streator, 111 430 

WJAC — Johnstown, Pa 586 

WJAG — Norfolk, Neb 508 

WJAK — Jackson, Tenn 608 

WJAM — Marion, Ala 350 

WJAR — Providence, R. 1 597 

WJAT — Swainsboro, Ga 416 

WJAX — Jacksonville. Fla. 399 

WJAY — Mullins, S. C 602 

WJAZ — Albany. Go. 407 

WJBB — Haleyville, Ala 350 

WJBC — Bloomington, 111 421 

WJBD — Salem, 111 429 

WJBK — Detroit, Mich 475 

WJBL — Holland, Mich 478 

WJBO — Baton Rouge, La 454 

WJBS — DeLand, Fla 397 

WJBW — New Orleans, La 457 

WJCD — Seymour, Ind 435 

WJCM — Sebring, Fla 405 

WJDA — Quincy, Mass 470 

WJDB — Thomasville, Ala 353 

WJDX — Jackson, Miss 491 

WJEF — Grand Rapids, Mich 478 

WJEH — Gallipolis, Ohio 565 

WTEJ — Hagerstown. Md 465 

WJEM — Valdosta. Ga 417 

WJER — Dover, Ohio 564 

WJET — Erie, Pa 585 

WJHB — Talladega, Ala 353 

WJHL — Johnson City, Tenn 608 

WJHO— Opelika, Ala 352 

WJIG — Tullahoma, Tenn 614 

WJIM — Lansing, Mich 480 

WJIV — Savannah, Ga 415 

WJJC — Commerce, Ga 410 

WJJD — Chicago, 111 424 

WJJL — Niagara Falls, N. Y 539 

WJJM — Lewisburg, Tenn. 610 

WJLB — Detroit, Mich 476 

WILD — Birmingham, Ala. 347 

WJLK — Asbury Park, N. J 513 

WJLS — Beckley, W. Va 654 

WJMA — Orange, Va 644 

WJMB — Brookhaven, Miss 489 

WJMC — Rice Lake, Wis 664 

WJMJ — Philadelphia, Pa 590 

WJMO — Cleveland, Ohio 563 

WJMR — New Orleans, La. 457 

WJMS — Ironwood, Mich 479 

WJMW — Athens, Ala 346 

WJMX — Florence. S. C 600 

WJNC — Jacksonville, N. C 550 

WJNO — West Palm Beach, Fla 406 

WJOB — Hammond, Ind 433 

WJOC — Jamestown, N. Y 526 

WJOI — Florence, Ala 349 

WJOL — Jaliet, 111 . 426 

WJON — St. Cloud, Minn. .-. 487 

WJOT — Lake City, S. C 602 



Station City— State Page 

WJOY — Burlington, Vt 638 

WJPA — Washington, Pa 594 

WJPG — Green Bay, Wis 660 

WJPR — Greenville, Miss 490 

WJPS — Evansville, Ind 432 

WJPF — Herrin, 111 426 

WJPD — Ishpeming, Mich 479 

WJQS — Jackson, Miss 492 

WJR — Detroit, Mich 476 

WJRD — Tuscrioosa, Ala 353 

WJRI — Lenoir, N. C 551 

WJSB — Crestview, Fla. 396 

WJTN — Jamestown, N. Y 526 

WJUN — Mifflintown, Pa 589 

WJVA — South Bend, Ind 435 

WJW— Cleveland, Ohio 563 

WJWL — Georgetown, Del 393 

WJWS — South Hill, Va 646 

WJXN — Jackson, Miss. 492 

WJZM — Clarksville, Tenn 606 

WKAB — Mobile, Ala . 351 

WKAI — Macomb, 111 427 

WKAL — Rome, N. Y 541 

WKAM — Goshen, Ind 432 

WKAN — Kankakee, 111 : 427 

WKAP — Allentown, Pa 581 

WKAQ — Santurce, P. R 673 

WKAT — Miami Beach, Fla. 401 

WKAY — Glasgow, Ky 449 

WKBC — North Wilkesboro, N. C 553 

WKBH — La Crosse, Wis 660 

WKBI — St. Marys, Pa 593 

WKBJ — Milan, Tenn 611 

WKBL — Covington Tenn 607 

WKBN — Youngstown, Ohio 568 

WKBO — Harrisburg, Pa 585 

WKBR — Manchester, N. H 512 

WKBV — Richmond, Ind 435 

WKBW — Buffalo, N. Y 523 

WKBX — Corinth, Miss 490 

WKBZ — Muskegon, Mich 481 

WKCB — Berlin, N. H 511 

WKCT — Bowling Green, Ky **' 

WKD A — Nashville, Tenn 612 

WKDK — Newberry, S. C 602 

WKDL — Clarksdale, Miss 483 

WKDN — Camden, N. J 515 

WKDX — Hamlet, N. C |50 

WKEI — Kewanee, 111 *J' 

WKEN — Dover, Del *" 

WKEU — Griffin, Ga • J" 

WKEY — Covington, Va °J" 

WKGN — Knoxville, Tenn J«J 

WKHM — Jackson, Mich «" 

WKIC — Hazard, Ky • • J™ 

WKID — Champaign-Urbana, 111 **<> 

WKIK — Leonardtown, Md 465 

WKIN — Kingspori, Tenn J"J 

WKIP — Poughkeepsie, N. Y Jj 

WKIS — Orlando, Fla ™* 

WKIT — Garden City, N. Y jjj 

WKIX — Raleigh, N. C "3 

WKJB — Mcyaguez, P. R Jj * 

WKJG — Ft. Wayne, Ind J<" 

WKKO — Cocoa, Fla 395 

WKLA — Ludington, Mich 480 

WKLC — St. Albans, W. Va. 658 

WKLE — Washington, Ga 417 



339 



Station 

WKLF- 

WKLK- 

WKLM 

WKLO 

WKLV 

WKLX 

WKLY 

WKLZ- 

WKMC 

WKMF 

WKMH 

WKMI - 

WKMT- 

WKNB- 

WKNE- 

WKNX- 

WKNY- 

WKOA 

WKOK- 

WKOP - 

WKOV 

WKOW 

WKOX- 

WKOY- 

WKOZ - 

WKPA- 

WKPT - 

WKRC- 

WKRC- 

WKRM ■ 

WKRO - 

WKRS- 

WKRT- 

WKRZ - 

WKSB- 

WKSR- 

WKST - 

WKTG- 

WKTM- 

WKTQ - 

WKTX- 

WKTY- 

WKUL - 

WKVA - 

WKVM 

WKWF 

WKWK 

WKXL- 

WKXV 

WKXY- 

WKY- 

WKYB- 

WKYR - 

WKYW 

WKZO- 

WLAC- 

WLAD - 

WLAF - 

WLAG 

WLAK- 

WLAM 

WLAN- 

WLAP - 

WLAQ 

WLAR - 

WLAS - 

WLAT- 

WLAU- 



City— State Page 

— Cianton, Ala. 348 

— Cloquet, Minn. 484 

— Wilmington. N. D. 556 

— Louisville, Ky. 450 

— Blackstone. Va 639 

— Paris, Ky 452 

— Hartwell, Ga. . 413 

— Kalamazoo, Mich 480 

— Roaring Spring, Pa 592 

— Flint, Mich 476 

— Detroit-Dearborn, Mich 475 

— Kalamazoo, Mich 480 

— Kings Mountain. N. C 551 

— New Britain, Conn 390 

— Keene, N. H 512 

— Saginaw, Mich. . 482 

— Kingston, N. Y 526 

— Hopkins ville. Ky 449 

— Sunbury, Pa 594 

— Binghamton. N. Y 521 

— Wellston, Ohio 568 

Madison, Wis 66) 

— Framingham, Mass. 469 

— Bluefield, W. Va 654 

— Kosciusko, Miss 492 

— New Kensington, Pa 589 

— Kingsport, Tenn 609 

— Cincinnati, Ohio 562 

— Mobile, Ala 351 

— Columbia, Tenn 607 

— Cairo, 111 421 

— Waukegan, 111 430 

— Cortland, N. Y 523 

— Oil City, Pa 589 

— Milford. Del 393 

— Pulcski, Tenn 613 

— New Castle. Pa 589 

— Thomasville, Ga 416 

— Mayfield. Ky 451 

— South Paris, Me 463 

— Atlantic Beach, Fla 395 

— La Crosse, Wis 661 

— Cullman, Ala 348 

— Lewistown, Pa 587 

— San Juan, P. R 673 

— Key West, Fla 399 

— Wheeling. W. Va. 658 

— Concord, N. H 511 

— Knoxville, Tenn 609 

— Sarasota, Fla 404 

Oklahoma City, Okla. ........ 572 

— Paducah, Ky. 452 

— Keyser, W. Va \.\\ 656 

— Louisville, Ky 459 

— Kalamazoo, Mich. 480 

— Nashville, Tenn \\\\ 612 

— Danbury, Conn. 389 

— Lafollette. Tenn. 609 

— L02 Grange, Ga. 413 

— Lakeland. Fla 400 

— Lewiston. Me. 461 

— Lancaster, Pa. 587 

— Lexington. Ky , 449 

— Rome, Ga. 415 

— Athens, Tenn 605 

— Jacksonville, N. C 551 

— Conway, S. C. 600 

-Laurel, Miss, ,.,...,...,,,,,, 492 



Station City — State Page 

WLAV — Grand Rapids. Mich 478 

WLAY — Muscle Shoals, Ala 352 

WLBA — Gainesville, Ga 413 

WLBB — Carrollton, Ga 410 

WLBC — Muncie, Ind. 434 

WLBE — Leesburg, Fla 400 

WLBG — Laurens, S. C 602 

WLBH — Mattoon, 111 427 

WLBJ — Bowling Green, Ky 447 

WLBK — De Kalb. Ill 425 

WLBN — Lebanon, Ky 449 

WLBR — Lebanon, Pa 587 

WLBS — Birmingham, Ala 347 

WLBZ — Bangor, Me 461 

WLC — La Crosse, Wis 661 

WLCM — Lancaster, S. C 602 

WLCO — Eustis, Fla 397 

WLCR — Torrington, Conn 391 

WLCS — Baton Rouge, La 454 

WLDB — Atlantic City, N. J 513 

WLDS — Jacksonville, 111 426 

WLDY — Ladysmith. Wis 661 

WLEA — Hornell, N. Y 525 

WLEC — Sandusky. Ohio 567 

WLEE — Richmond. Va 644 

WLET — Toccoa, Ga 417 

WLEU — Erie, Pa 585 

WLEW — Bad Axe, Mich 473 

WLEX — Lexington. Ky 449 

WLFA — Lafayette, Ga : 413 

WLFH — Little Falls, N. Y 526 

WLIB — New York, N. Y 533 

WLIK — Newport, Tenn 612 

WLIL — Lenoir City, Tenn 610 

WLIP — Kenosha, Wis 660 

WLIS — Old Saybrook, Conn 391 

WLLH — Lowell-Lawrence, Mass 469 

WLLY — Richmond. Ver. 644 

WLMJ — Jackson, Ohio 565 

WLNA — Peekskill. N. Y 540 

WLNH — Laccnia. N. H 512 

WLOA — Braddock, Pa 582 

WLOB — Portland. Me 462 

WLOC — Munfordville, Ky. . . 451 

WLOE — Leaksville, N. C 551 

WLOF — Orlando, Fla 402 

WLOG — Logan, W. Va 656 

WLOH — Princeton. W. Va 658 

WLOI — La Porte, Ind 434 

WLOK — Memphis, Tenn 610 

WLOL — Minneapolis, Minn 486 

WLON — Lincolnton, N. C. . . 551 

WLOS — Asheville, N. C. 545 

WLOU — Louisville. Ky 450 

WLOW — Norfolk. Va 643 

WLOX — Biloxi-Gulfport. Miss 488 

WLPM — Suffolk, Va. 646 

WLPO — La Salle, 111. 427 

WLRP — New Albany, Ind 435 

WLS — Chicago, 111. 424 

WLSD — Big Stone Gap. Va 639 

WLSE — Wallace. N. C 555 

WLSH — Lansford. Pa 587 

WLSI — Pikeville, Ky. 452 

WLSM — Louisville, Miss 492 

WLSV — Wellsville, N. Y 544 

WLTC — Gastonia, N. C. 548 

WLVA — Lynchburg, Va, 642 



340 



Station City— State Page 

WLW — Cincinnati. Ohio ....... 562 

WLYC — Williamsport. Pa " 595 

WLYN — Lynn, Mass 469 

WMAB — Munising. Mich 481 

WMAF — Madison, Fla. 400 

WMAG — Forrest, Miss 490 

WMAJ — State College. Pa 594 

WMAK — Nashville, Tenn 612 

WMAL — Washington, D. C 394 

WMAM — Marinette, Wis 661 

WMAN — Mansfield, Ohio 565 

WMAP — Monroe, N. C 552 

WMAQ — Chicago. Ill 424 

WMAS — Springfield. Mass 471 

WMAX — Grand Rapids. Mich 478 

WMAY — Springfield. Ill 430 

WMAZ — Macon, Ga 414 

WMBC — Macon, Miss 492 

WMBD — Peoria, III 429 

WMBG — Richmond, Va. 645 

WMBH — Joplin, Mo 498 

WMBL — Morehead City, N. C 552 

WMBM — Miami Beach, Fla 402 

WMBN — Petoskey, Mich. 482 

WMBO — Auburn. N. Y 521 

WMBR — Jacksonville. Fla 399 

WMBS — Uniontown, Pa 594 

WMC — Memphis. Tenn 611 

WMCA — New York. N. Y 533 

WMCD — Welch, W. Va 658 

WMCH — Church Hill. Tenn 606 

WMCK — McKeespcrt, Pa 589 

WMCW — Harvard. Ill 426 

WMDC — Hazlehurst. Miss 491 

WMDD — Fejardo, P. R 4 . . . 671 

WMDN — Midland. Mich 481 

WMEG — Eau Gallie. Flcr. 397 

WMEN — Tallahassee. Fla 405 

WMEV — Marion, Va 642 

WMEX — Boston. Mass 467 

WMFC — Monroe ville, Ala 351 

WMFD — Wilmington. N. D 556 

WMFG — Hibbing. Minn 485 

WMFJ — Daytona Beach, Fla 396 

WMFF — High Point, N. C 550 

WMFS — Chattanooga-. Tenn 606 

WMFT — Terre Haute. Ind 436 

WMGA — Moultrie, Ga 415 

WMGE — Madison. Ga 414 

WMGM — New York, N. Y 535 

WMGR — Bainbridge, Ga 409 

WMGW — Meadville, Pa 589 

WMGY — Montgomery. Ala 351 

WMIA — Arecibo, P. R 671 

WMIC — Monroe, Mich 481 

WMID — Atlantic City. N. J. . . . 513 

WMIE — Miami, Fla 401 

WMIK — Middlesboro. Ky 451 

WMIL — Wilwaukee. Wis 662 

WMIN — St. Paul. Minn 487 

WMIQ — Iron Mountain, Mich 479 

WMIS — Natchez, Miss 493 

WMIX — Mt. Vernon. Ill 428 

WMJM — Cordele, Ga 410 

WMLF — Pineville, Ky 452 

WMLP —Milton, Pa 589 

WMLS — Sylacauga, Ala 353 

WMLT — Ihiblin, Ga. 412 



Station City — State Page 

WMLV — Millville, N. J 515 

WMMA — Miami, Fla 401 

WMMB — Melbourne, Fla 400 

WMMH — Marshall, N. C 552 

WMMN — Fairmont. W. Va 655 

WMMS — Bath, Me 461 

WMMT — McMinnville, Tenn 610 

WMMW — Meriden, Conn 389 

WMNA — Gretna, Va 641 

WMNB — North Adams, Mass 470 

WMNC — Morganton. N. C 552 

WMNE — Menomonie, Wis 662 

WMNS — Olean, N. Y 539 

WMOA — Marietta, Ohio 566 

WMOD — Moundsville. W. Va 657 

WMOG — Brunswick, Ga 409 

WMOH — Hamilton, Ohio 565 

WMOK — Metropolis, 111 427 

WMON — Montgomery, W. Va, 657 

WMOO — Milford. Mass 470 

WMOP — Ocala, Fla 402 

WMOR — Morehead. Ky 451 

WMOX — Meridian. Miss. 493 

WMOZ — Mobile, Ala 351 

WMPA — Aberdeen. Miss 488 

WMPL — Hancock. Mich. 478 

WMPM — Smithfield, N. C 554 

WMPS — Memphis. Tenn 611 

WMPT — South Williamsport. Pa 594 

WMRB — Greenville. S. C 601 

WMRE — Monroe. Ga 414 

WMRF — Lewistown, Pa 587 

WMRI — Marion, Ind 434 

WMRN — Marion, Ohio 566 

WMRO — Aurora, 111. 421 

WMRP — Flint, Mich 476 

WMSA — Massena, N. Y 527 

WMSC — Columbia, S. C 600 

WMSJ — Sylva, N. C 555 

WMSL — Decatur, Ala 348 

WMSN — Raleigh, N. C 553 

WMSR — Manchester, Tenn 610 

WMT — Cedar Rapids, Iowa 437 

WMTA — Central City, Ky 447 

WMTC — Vancleve. Ky 453 

WMTE — Manistee. Mich 480 

WMTM — Moultrie. Ga 415 

WMTN — Morristown, Tenn 611 

WMTR — Morristown. N. J. 515 

WMTS — Murfreesboro, Tenn 612 

WMUS — Muskegon. Mich 481 

WMUU — Greenville. S. C. 601 

WMVA — Martinsville, Va. . 643 

WMVG — Milledgevile, Ga 414 

WMVO — Mt. Vernon, Ohio 566 

WMYB — Myrtle Beach, S. C. 602 

WMYR — Ft. Myers, Fla 398 

WNAB — Bridgeport. Conn 389 

WNAC — Boston, Mass 467 

WNAE — Warren, Pa 594 

WNAG — Grenada, Miss 490 

WNAH — Nashville, Tenn 612 

WNAM — Neenah, Wis 663 

WNAR — Norristown, Pa 589 

WNAT — Natchez. Miss 493 

WNAU — New Albany, Miss 493 

WNAV — Annapolis. Md 464 

WNAX — Yankton. S. D 605 



341 



Station City — State Page 

WNBF — Binghomton, N. Y 521 

WNBH — New Bedford, Mass 470 

WNBP — Newburyport, Mass 470 

WNBS — Murray, Ky 451 

WNBT — Wellsboro, Pa 594 

WNBZ — Saranac Lake, N. Y 541 

WNCA — Siler City, N. C 554 

WNCC — Barnsboxo, Pa 582 

WNDB — Daytona Beach, Fla 396 

WNDR — Syracuse, N. Y 543 

WNDU — South Bend, Ind 435 

WNEB — Worcester, Mass 472 

WNEG — Toccoa, Ga 417 

WNEL — Caguas, P. R 671 

WNER — Live Oak, Fla 400 

WNES — Central City, Ky 447 

WNEW — New York, N. Y 535 

WNEX — Macon, Ga 414 

WNGO — Mayfield, Ky 451 

WNHC — New Haven, Conn 391 

WNIA — Buffalo, N. Y 523 

WNIL — Niles, Mich 481 

WNTX — ?r>ringfield. Vt 639 

WNJR - Newark, N. J 515 

WNKY — Neon, Ky 451 

WNLA — Indianola, Miss 491 

WNLC — New London, Conn 391 

WNLK — Norwalk, Conn 391 

WNMP — Evanston, 111 425 

WNNC — Newton, N. C 553 

WNNJ — Newton, N. J 515 

WNNT — Warsaw, Va 646 

WNOE — New Orleans, La 458 

WNOG — Naples, Fla 402 

WNOK — Columbia, S. C 600 

WNOP — Newport, Ky 451 

WNOR — Norfolk, Va 643 

WNOS — High Point, N. C 550 

WNOW— York, Pa 596 

WNOX — KnoxviDa, Tenn 609 

WNPT — Tuscaloosa, Ala 353 

WNRC — New Rochelle, N. Y 527 

WNRG — Grundy, Va 641 

WNRI — Woonsocket, R. 1 597 

WNRV — Narrows, Va 643 

WNSL — Laurel, Miss 492 

WNVA — Norton, Va 644 

WNXT — Portsmouth, Ohio 567 

WNYS — Salamanca, N. Y 541 

WOAI — San Antonio, Tex 632 

WOAP — Owosso, Mich 481 

WOAY — Oak Hill, W. Va 657 

WOBS — Jacksonville, Fla 399 

WOBT — Rhinelander, Wis 664 

WOC — Davenport, Iowa 438 

WOCB — West Yarmouth, Mass 471 

WOCH — North Vernon, Ind 435 

WOHI — East Liverpool, Ohio 564 

WOHO — Toledo, Ohio 567 

WOHP — Bellefontaine. Ohio 559 

WOHS — Shelby, N. C 554 

WOIC — Columbia, S. C 600 

WOKE — Oak Ridge, Tenn 613 

WOKJ — Jackson, Miss 492 

WOKK — Meridian, Miss 493 

WOKO — Albany, N. Y 520 

WOKY — Milwaukee, Wis 662 

WOKZ — Alton, m 421 



Station City — State 

WOL — Washington, D. C. 
WOLF — Syracuse, N. Y. . 
WOLS — Florence, S. C. . 
WOMI — Owensboro, Ky. 
WOMT — Manitowoc, Wis. 
WOND — Pleasantville, N. J 
WONE — Dayton, Ohio 
WONG — Oneida, N. Y. . 
WONN — Lakeland, Fla. . 
WONW — Defiance, Ohio 
WOOD — Grand Raoids. Mich 
WOOF — Dothan, Ala. . 
WOOK — Washington, D. 
WOOO — DeLand. Fla. . 
WOPA — Oak Park, 111. . 
WOPI — Bristol. Tenn. . . . 
WOR — New York, N. Y. . 
WORA — Mayaguez, P. R. 
WORC — Worcester, Mass. 
WORD — Spartanburg, S. C 

WORK — York. Pa 

WORL — Boston, Mass. . . 
WORM — Savannah, Tenn. 
WORX — Madison, Ind. .. 
WOSA — Wausau, Wis. . . 
WOSC — Fulton, N. Y. . . 
WOSH — Oshkosh, Wis. . 

WOTR — Corry. Pa 

WOTW — Nashua. N. H. 
WOV — New York, N. Y. 
WOW — Omaha, Neb. . . . 
WOWL — Florence, Ala. . 
WOWO — Ft. Wayne, Ind. 
WOXF — Oxford. N. C. ... 
WOZK — Ozark. Ala. . . . 

WPAB — Ponce. P. R 

WPAC — Patchogue, N. Y. 
WPAD — Paducah. Ky. . 
WPAG — Ann Abor, Mich. 
V/PAL — Charleston, S. C. 
WPAM — Pottsville, Pa. . 
WPAQ — Mt. Airy, N. C. 
WPAR — Parkersburg, W. Va 
WPAT — Petersen, N. J. 
WPAW — Pawtucket, R. I. 
WPAX — Thomas ville, Ga. 
WP AY — Portsmouth, Ohio 
WPAZ — Pottstown, Pa. . . 
WPBB — Jackson, Ala. . . 
WPBC — Minneapolis, Minn 
WPCF — Panama City, Fla 
WPCO — Mount Vernon, Ind 
WPCT — Putnam, Conn. . 
WPDM — Potsdam, N. Y. 
WPDQ — Jacksonville, Fla. 
WPDR — Portage, Wis. . 
WPDX — Clarksburg, W. Va 
WPEG — Arlington, Fla. . 
WPEN — Philadelphia, Pa. 

WPEO — Peoria, 111 

WPEP — Taunton, Mass. . 
WPET — Greensboro, N. C. 
WPFA — Pensacola, Fla. . 
WPFB — Middletown, Ohio 
WPFD — Darlington, S. C. 
WPFP — Park Falls, Wis. 
WPGC — Morningside, Md. 
WPGW — Portland, Ind. . 
WPIC — Sihcron, Pa. ... 



Page 



342 



Station City— State Page 

WPID — Piedmont, Ala 352 

WPIK — Alexandria, Va 639 

WPIN — St. Petersburg, Fla 404 

WPIT — Pittsburgh. Pa 591 

WPKE — Pikeville, Ky 452 

WPKO — Waverly, Ohio 568 

WPKY — Princeton, Ky 452 

WPLA — Plant City, Fla 404 

WPLH — Huntington. W. Va 656 

WPLM — Plymouth, Mass 470 

WPLY — Plymouth, Wis 663 

WPME — Punxsutawney, Pa 592 

WPMP — Pascagcula, Miss 493 

WPNF — Brevard, N. C 546 

WPNX — Phenix City, Ala 352 

WPON — Pontiac, Mich 482 

WPOP — Hartford, Conn 389 

WPOR — Portland. Me 462 

WPOW — New York, N. Y 537 

WPPA — Pottsville, Pa 592 

WPRA — Mayaguez, P. R 671 

WPRC — Lincoln, 111 427 

WPRE — Prairie du Chien, Wis 663 

WPRO — Providence, R. 1 597 

WPRP — Ponce, P. R 672 

WPRS — Paris, 111 428 

WPRW — Manassas, Va. 642 

WPRY — Perry, Fla 403 

WPTF — Raleigh, N. C 553 

WPTR — Albany, N. Y 520 

WPTS — Pittston, Pa 592 

WPTW — Piqua, Ohio 566 

WPTX — Lexington Park, Md 465 

WPUV — Pulaski, Va 644 

WPVA — Petersburg, Va 644 

WPVL — Painesville, Ohio 566 

WQAM — Miami, Fla 401 

WQBC _ Vicksburg, Miss 494 

WQIK — Jacksonville, Fla- 399 

WQOK — Greenville, S. C 601 

WQSN — Charleston, S. C 599 

WQUA — Moline, 111 427 

WQUB — Galesburg, 111 426 

WQXI — Atlanta, Ga 408 

WQXR — New York, N. Y 539 

WQXT — Palm Beach, Fla 403 

WRAC — Racine, Wis 663 

WRAD — Radford, Va 644 

WRAG — Carrollton, Ala 348 

WRAJ — Anna., Ill 421 

WRAK — Williamsport, Pa 596 

WRAL — Raleigh, N. C 553 

WRAM — Monmouth, 111 428 

WRAP — Norfolk, Va 643 

WRAW — Reading, Pa 592 

WRAY — Princeton, Ind 435 

WRBC — Jackson, Miss 492 

WRBL — Columbus, Ga 410 

WRC — Washington, D. C 394 

WRCA — New York, N. Y 539 

WRCD — Dalton, Ga 412 

WRCO — Richland Center, Wis 664 

WRCS — Ahoskie, N. C 545 

WRCV — Philadelphia. Pa 590 

WRDB — Reedsburg. Wis 663 

WRDO — Augusta, Me 460 

WRDW — Augusta, Ga 409 

WREB — Holyoke, Mass 469 

WREC — Memphis, Tenn 611 



Station City— State Page 

WREL — Lexington, Va 642 

WREN — Topeka, Kans 446 

WREV — Reidsville, N. C 553 

WRFC — Athens, Ga 407 

WRFD — Worthington. Ohio 568 

WRFS — Alexander City. Ala 346 

WRFW — Eau Claire, Wis 660 

WRGA — Rome, Ga 415 

WRGS — Rogersville, Tenn 613 

WRHC — Jacksonville. Fla 399 

WRHI — Rock Hill. S. C 603 

WRIB — Providence, R. 1 597 

WRIC — Richlands, Va. 644 

WRIO — Rio Piedras, P. R 672 

WRIS — Roanoke, Va 645 

WRIT — Milwaukee, Wis 662 

WRIV — Riverhead, N. Y 540 

VvRJN — Racine, Wis 663 

WRJW — Picayune, Miss 494 

WRKD — Rockland, Me 463 

WRKH — Rcckwood, Tenn 613 

WRLD — West Point, Ga 418 

WRMA — Montgomery, Ala 351 

WRMF — Titusville, Fla 406 

WRMN — Elgin, 111 425 

WRNB — New Bern, N. C 552 

WRNL — Richmond, Va 645 

WROB — West Point, Miss 494 

WROD — Daytona Beach, Fla 397 

WROK — Rockford. Ill 429 

WROM — Rome. Ga 415 

WRON — Ronceverte, W. Va 658 

WROS — Scottsboro. Ala 352 

WROV — Roanoke, Va 645 

WROW — Albany, N. Y 520 

WROX — Clarksdale, Miss 489 

WROY — Carmi, 111. 421 

WRPB — Warner Bobbins, Ga 417 

WRR — Dallas, Tex. 620 

WRRF — Washington, N. C 555 

WRRR — Rockford, 111 429 

WRRZ — Clinton, N. C 547 

WRSA — Saratoga Springs-Glens Falls, 

N. Y -.- 541 

WRSW — Warsaw, Ind. 436 

WRTA — Altoona, Pa. 581 

WRUF — Gainesville, Fla 398 

WRUM — Rumiord, Me 463 

WRUN — Utica, N. Y 543 

WRUS — Russellville, Ky 453 

WRVA — Richmond, Va 645 

WRVK — Renfro Valley, Ky 453 

WRVM — Rochester, N. Y 541 

WRWB — Kissimmee, Fla 399 

WRWJ — Selma, Ala, 353 

WRXO — Roxboro. N. C 554 

WSAC — Ft. Knox, Ky 448 

WSAI — Cincinnati, Ohio 561 

WSAL — Logansport, Ind 434 

WSAM — Saginaw, Mich 482 

WSAN — Allentown, Pa 581 

WSAR — Fall River, Mass 468 

WSAT — Salisbury, N. C 554 

WSAU — Wausau. Wis 665 

WSAV — Savannah, Ga 416 

WS AY — Rochester, N. Y 541 

WSAZ — Huntington, W, Va 656 

WSB — Atlanta, Ga 408 



343 



Station City— State Page 

WSBA — York, Pa 596 

WSBB — New Smyrna Beach, Fla 402 

WSBC — Chicago, 111 424 

WSBS — Great Bcrrington, Mass 469 

WSBT — South Bend, Ind 435 

WSCR — Scranton. Pa 593 

WSDB — Homestead. Fla 398 

WSDR — Sterling, 111 430 

WSEV — Sevierville, Tenn 613 

WSFB — Quitman, Ga. 415 

WSFC — Somerset. Ky. 453 

WSFT — Thomaston. Ga. . . .... 416 

WSGA — Savannah. Ga 416 

WSGC — Elberton. Ga 412 

WSGN — Birmingham. Ala 347 

WSGW-— Saginaw, Mich 482 

WSHE — Sheboygan. Wis 664 

WSIC — Statesville. N. C 555 

WSID — Baltimore, Md. 464 

WSIG — Mount Jackson, Va 643 

WSIP — Paintsville. Ky 452 

WSIR — Winter Haven, Fla. .......... 406 

WSIV — Pekin. 111. 428 

WSIX — Nashville. Tenn 612 

WSIZ — Douglas. Ga. 412 

WSJC — Magee. Miss 493 

WSJM — Saint Joseph. Mich 482 

WSJS — Winston-Salem, N. C 556 

WSKI — Montpelier, Vt 638 

WSKN — Saugerties, N. Y 542 

WSKP — Miami. Fla 401 

WSKY — Asheville. N. C 545 

WSLB — Ogdensburg, N. Y 539 

WSLI — Jackson, Miss 492 

WSLM — Salem, Ind 435 

WSLS — Roanoke, Va 645 

WSM — Nashville. Tenn 612 

WSMB ■— New Orleans, La 458 

WSME — Sanford. Me 463 

WSMI — Litchfield. Ill 427 

WSMT — Sparta, Tenn 613 

WSNJ — Bridgeton. N. J 513 

WSNT — Sanders ville, Ga 415 

WSNW — Seneca, S. C 603 

WSNY —- Schenectady. N. Y 542 

WSOC — Charlotte, N. C. 546 

WSOK — Nashville. Tenn. 612 

WSON — Henderson. Ky 449 

WSOO — Sault Ste. Marie, Mich 482 

WSOY — Decatur. Ill 425 

WSPA — Spartanburg. S. C 603 

WSPB — Sarasota, Fla 405 

WSPD — Toledo. Ohio 567 

WSPN — Saratoga Springs. N. Y 541 

WSPR — Springfield, Mass. 471 

WSPT — Stevens Point, Wis. 664 

WSRC — Durham, N. C. . 547 

WSRS — Cleveland Heights, Ohio .... 563 

WSRW — Hillsboro. Ohio 565 

WSSB — Durham, N. C. 547 

WSSC — Sumter, S. C 603 

WSSO — Starkville. Miss 494 

WSSV — Petersburg. Va 644 

WSTA — St. Thomas, V. 1 673 

WSTC — Stamford. Conn 391 

WSTL — Eminence, Ky 448 

WSTN~St. Augustine, Fla. .......... 404 



Station City — State Page 

WSTP — Salisbury. N. C 554 

WSTR — Sturgis, Mich 483 

WSTU — Stuart. Fla 405 

WSTV — Steubenville, Ohio 567 

WSUH — Oxford, Miss 493 

WSUN — St. Petersburg. Fla 404 

WSUX — Seaford, Del 393 

WSVA — Harrisonburg. Va 642 

WSVS — Crewe, Va 640 

WSWN — Belle Glade, Fla. 395 

WSWW — Platteville, Wis 663 

WSYB — Rutland, Vt 638 

WSYD — Mount Airy. N. C 552 

WSYL — Sylvania, Ga 416 

WSYR — Syracuse, N. Y 543 

WTAB — Tabor City, N. C 555 

WTAC — Flint. Mich 477 

WTAD — Quincy, 111 429 

WTAG — Worcester. Mass 472 

WTAL — Tallahassee, Fla 405 

WTAM — Atlanta, Ga 408 

WTAN — Clearwater. Fla 395 

WTAO — Cambridge, Mass 468 

WTAQ — La Grange. Ill 427 

WTAR — Norfolk, Va 643 

WTAW — Bryan, Tex 617 

WTAX — Springfield, 111 430 

WTAY — Robinson, 111 429 

WTBC — Tuscaloosa, Aia 354 

WTBF — Troy, Ala 353 

WTBO — Cumberland, Md 465 

WTCB — Flomaton, Ala 349 

WTCH — Shawano, Wis 664 

WTCJ — Tell City. Ind. 436 

WTCM — Traverse City, Mich 483 

WTCN — . Minneapolis-St. Paul, Minn. . 486 

WTCO — Campbellsville, Ky 447 

WTCR — Ashland, Ky 447 

WTCS — Fairmont. W. Va 655 

WTCW — Whitesburg, Ky 453 

WTEL — Philadelphia, Pa 590 

WTHE — Spartanburg. S. C 603 

WTHI — Terre Haute. Ind 436 

WTHR — Panama City, Fla 403 

WTIC — Hartford, Conn 389 

WTIG — Massillon, Ohio 566 

WTIK — Durham. N. C 547 

WTIL — Mayaguez, P. R 672 

WTIM — Taylorville, 111 430 

WTIP — Charleston, W. Va 655 

WTIV — Titusville, Pa 594 

WTIX — New Orleans, La 458 

WTJH — East Point, Ga 412 

WTJS — Jackson, Tenn 608 

WTKM — Hartford. Wis 660 

WTKO— Ithaca. N. Y 526 

WTLB — UtiocB. N. Y. 543 

WTLG — Bowling Green. Ohio • 559 

WTLS — Tallassee. Ala 353 

WTMA — Charleston, S. C 599 

WTMC — Ocala. Fla 402 

WTMJ — Milwaukee. Wis 662 

WTNC — Thomasville, N. C 555 

WTND — Orangeburg, S. C 602 

WTNJ — Trenton. N. J 516 

WINS — Coshocton, Ohio 563 

WTNT — Tallahassee, Fla, 405 

WTOB — Winston-Salem. N. C. . 556 



Station City — State Page 

WTOC — Savcainah, Ga 416 

WTOD — Toledo, Ohio 567 

WTOE — Spruce Pine. N. C 555 

WTOL — Toledo, Ohio 568 

WTON — Staunton, Va 646 

WTOP — Washington, D. C 394 

WTOR — Torrington, Conn 392 

WTOW — Towson, Md 466 

WTPR — Paris, Tenn 613 

WTPS — New Orleans, La 458 

WTRA — Latrobe. Pa 587 

WTRB — Ripley, Tenn 613 

WTRC — Elkhart, Ind 431 

WTRL — Bradenton, Fla 395 

WTRN — Tyrone, Pa 594 

WTRO — Dyersburg, Tenn 607 

WTRP — LaGrange, Ga 414 

WTRR — Stanford, Fla 404 

WTRU — Muskegon, Mich 481 

WTR W — Two Rivers, Wis 665 

WTRX — Bellaire, Ohio 559 

WTRY — Troy. N. Y 543 

WTSA — Brattleboro, Vt 638 

WTSB — Lumberton. N. C 552 

WTSL — Lebanon, N. H 512 

WTSN — Dover. N. H 512 

WTSP — St. Petersburg. Fla 404 

WTSV — Claremont, N. H 511 

WTTB — Veio Beach. Fla 406 

WTTH — Port Huron, Mich 482 

WTTL — Madisonville, Ky 451 

WTTM — Trenton, N. J 516 

WTTN — Watertown. Wis 665 

WTTR — Westminster, Md 466 

WTTS — Blcomington. Ind 431 

WTUC — Union City, Tenn 614 

WTUP — Tupelo, Miss 494 

WTUS — Tuskegee, Ala 354 

WTUX — Wilmington, Del 393 

WTVB — Coldwater, Mich 475 

WTVL — Waterville, Me 463 

WTVN — Columbus. Ohio 563 

WTWA — Thomson, Ga 416 

WTWN — St. Johnsbury, Vt 639 

WTXL — West Springfield, Mass 471 

WTYC — Rock Hill, S. C 603 

WTYM — Springfield. Mass 471 

WTYN — Tryon, N. C 555 

WTYS — Marianna. Fla 400 

WULA — Eui aula, Ala. 349 

WUSJ — Lockpoxt. N. Y 526 

WUST — Washington, D. C 394 

WVAM — Altoona, Pa 581 

WVCG — Coral Gables, Fla 395 

WVCH — Chester. Pa 583 

WVEC — Hampton, Va 642 

WVET — Rochester, N. Y 541 

WVIM — Vicksburg, Miss 494 

WVJP — Caguas. P. R 671 

WVJS — Owensboro, Ky 452 

WVKO — Columbus. Ohio 563 

WVLK — Lexington, Ky 450 

WVLN — Olney, 111 428 

WVMC — Mount Carmel, 111 428 

WVMI — Biloxi. Miss 488 

WNA — Tuscumbia, Ala 354 

WVNJ — Newark. N. J 515 

WVOK — Birmingham, Ala 347 

WVOP — VidaJia, Ga 417 



Station City— State Page 

WVOS — Liberty, N. Y 526 

WVOT — Wilson. N. C 556 

WVOW — Logan, W. Va 656 

WVPO — Strcudsbura. Pa 594 

WVSC — Somerset, Pa 593 

WWW — Grafton-Fairmonf , W. Va 655 

WWBC — Bay City, Mich 473 

WWBD — Bamberg. S. C 598 

WWBZ — Vineland, N. J 517 

WWCA — Gary, Ind 432 

WWCO — Waterbury. Conn 392 

WWDC — Washington. D. C 394 

WWEZ — New Orleans. La 458 

WWGP — Sanford. N. C 554 

WWGS — Tifton. Ga 417 

WWHG — Hornell. N. Y 526 

WWTL — Ft. Lauderdale, Fla 398 

WWIN — Baltimore. Md 464 

WWIT — Canton, N. C 546 

WW7 — Detroit, Mich 476 

WWXY-. Winchester, Ky 453 

WWL — New Orleans, La 458 

WWNC — Asheville, N. C 545 

WWNH — Rochester, N. H 513 

WWNR — Beckley. W. Va 654 

WWNS — Statesboro, Ga 416 

WWNY — Watertown. N. Y 544 

WWOD — Lynchburg, Va 642 

WWOK — Charlotte. N. C 547 

WWOL — Buffalo. N. Y 523 

WWON — Woonsocket, R. 1 598 

WWPA — Williamsport, Per- 596 

WWPF — Palatka. Fla 403 

WWRI — West Warwick, R. 1 597 

WWRL — Woodside, N. Y 545 

WWSC — Glens Falls. N. Y 525 

WWSR — St. Albans, Vt 638 

WWST — Wooster. Ohio 568 

WWSW — Pittsburgh, Pa 592 

WWTB — Tampa. Fla 405 

WWVA — Wheeling. W. Va 658 

WWWB — Jasper, Ala. 350 

WWWF — Fayette. Ala 349 

WWWR — Russellville, Ala 352 

WWWW — Rio Piedras, P. R 672 

WWXL — Manchester, Ky 451 

WWYO — Pineville, W. Va 658 

WXAL — Demopolis, Ala 348 

WXGI — Richmond, Va. 645 

WXLW — Indianapolis, Ind, 433 

WXOK — Baton Rouge, La 454 

WXRF — Guayama, P. R 671 

WXXX — Hattiesburg, Miss 491 

WXYZ — Detroit, Mich 476 

WYCL — York. S. C 603 

WYDE — Birmingham, Ala. 347 

WYLD — New Orleans, La 457 

WYMB — Manning, S. C 602 

WYOU — Newport News, Va 643 

WYSE — Lakeland, Fla 400 

WYSR — Franklin, Va 641 

WYTI — Rocky Mount, Va. 645 

WYVE — Wytheville, Pa 647 

WYZE — Atlanta, Ga 408 

WZIP — Covington. Ky 448 

WZOB — Ft. Payne, Ala 349 

WZOK — Jacksonville, Fla 399 

WZRO — Jacksonville Beach, Fla 399 

WZYX — Cowan, Tenn 607 



345 



<■<<-<-<-<•<- < • < ■ < ■<■ < ■ < < < < ■ < - < ■ < ■ « ■ « <■< «««■ < ■ « «■<■< « <««« ■ ««««<«« 

Alabama 

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Pop. March 1 (Est.)— 3,237,000; Families— 832,000; Lie. Stations— 100, 
Sta. CP's— 5; Radio Homes— 796,000; TV Homes— 492,000 



WAVU-Albertville-1947 

Frequency: 630 Kc. .... Power: 1000 Walts d. 

Owned-Oper. By . Sand Mt. Bcstg. Service 

Business-Studio Address P. O. Box 411 

Tel.: 830 News Service, UP 

Transcription Service World 

Gen. Mgr . Pat M. Courington 

Comm. Mgr Bill Hagl'er 

Sales Prom. Mgr John Culp 



WJMW-Aihens-1948 

Frequency: 730 Kc Power: 1000 Watts d. 

Owned-Operated By... Athens Bcstg. Co., Inc. 

Business-Studio Address Hine St. 

Tel.: 565 News Service: AP 

Trans. Ser SESAC 

Pres.-Gen. Mgr Homer F. Dunnavant 

Program Dir Robt. V. Dunnavant 

Chief Eng William G. Mitchell 



WRFS-Alexander City— 1947 
KBS 

Frequency: 1050 Kc. Power: 1000 Watts 

Owned-Operated By . . Piedmont Service Corp. 

Business Studio Address 12 Main St. 

News Service UP 

Transcription Service Thesaurus 

Representative .... Sears & Ayers, Dixieland 

Membership NAB, RAB 

General Mgr Jim Whatley 



WCTA-Andalusia-1946 
KBS 

Frequency: 920 Kc. Power: 5 Kw. d., 500 W. n. 
Owned-Oper. By ... . Andalusia Bcstg. Co., Inc. 

Address Sanf ord Rd. 

Tel.: 1340 News Service, AP 

Transcription Service RCA 

Membership NAB, RAB 

Pres., Gen. Mgr J. Dige Bishop 

Sales Prom. Manager Don Cooke 

Program Director Jeanette Powell 

WANA— Annision— 1954— KBS 

Frequency: 1490 Kc. .... .Power: 250 Watts 

Owned Gadsden Radio Co. 

Address Box 509 

Tel: AD 7-1627 News Service: UP 

Rep McGillvra, Inc. 

Owner C. L. Graham 

Genera 1 Mgr Mac M. Thomas 

WHMA— Annision— 1938— ABN 

Frequency: 1390 Kc. Power: 5 Kw. d.; 1 Kw. n. 
Owned-Operated By . . Anniston Bcstg. Co., Inc. 

Business-Studio Address Radio Bldg. 

Tel.: AD 6-7545 News Service, UP 

Newspaper Affil Anniston Star 

Transcription Service World-Langworth 

Representative Walker 

Membership NAB 

President Harry M. Ayers 

Gen.-Sta. Mgr Malcolm Street 

Program Director Rosamond Ponder 

Publicity Director ......... E. Cody Hall 

Sales Prom. Mgr W. Hall Wray 

Chief Engineer. James A. Hudson 



WATM-Aimore-1949 

Frequency: 1590 Kc... Power: 1000 Watts d. 
Owned-Operated By .... . Southland Bcstg. Co. 

Address P. O. Box 59 

Tel.: 50 News Service, UP 

Transcription Service World 

Gen. Mgr., Ch. Eng .T. C. Miniard 

Comm. Mgr., Julia Miniard 



W A U D-Auburn-1947-ABN 

Frequency: 1230 Kc ...Power: 250 Watts 

Owned-Operated By Auburn Bcstg. Co. 

Address Box 391 

Tel.: 1240 News Service, AP 

Pres., Gen.-Sta. Mgr Elmer G. Salter 

Sales Prom. Mgr Bob Sanders 

Chief Engineer George Murphy 



WBCA— Bay Mineiie- 
KBS 



1957 



Frequency: 1150 Kc Power: 1 Kw., d. 

Owned SW Alabama Bcstg. Co., Inc. 

Address Box 426 

Tel.: 2281 News Service: UP 

Representative Best 

Gen. Mgr Jim Stewart 

Prog. Dir Al Perkins 



WBC0— Bessemer— 1949 

Frequency: 1450 Kc. .Power: 250 Watts 

Owned Bessemer Bcstg. Co.. Inc. 

Business Address .Box 510 

Telephone HA 5-2182 

Representative Stars National. Inc. 

Membership NAB 

Pres. J- E. Lanier 

General Manager Dean R. Upson 



WAPI 



-Birmingham- 
NBC 



1922 



Frequency: 1070 Kc Power: 10,000 Watts 

Oper. By Central N. Y. Broadcasting 

Address P. O. Box 2553 

Tel.: 4-2466 News Service: AP 

Newspaper Affil. .......... Birmingham News 



346 



ft ft ALABAMA ft ft 

<■<-<-<■<■<■<■<■<■<■<■<-<-<-<-«-<-<-<-<-<-<-<-<-<-<-<■<■<-< < < < < < <■<■«■<■«< < < <-<-<■<■< < < <■<■<■<■<■« 



Representative John Blair 

Membership NAB, RAB 

Gen. Mgr Charles F. Grisham 

VP Programming Ray A. Furr 

Sales Dir Albert J. Gillen 

Publicity Director James Chenoweth 

Chief Engineer J. V. Sanderson 



W BR C— Birmingham- 
CBS 



1925 



Frequency: 960 Kc Power: 5000 Watts 

Owned-Oper. By WBRC, Inc. 

Address 1729 2nd Ave., N. 

Tel.: AL 2-3172 News Service. AP 

Transcription Service Standard 

Representative Katz 

Membership NAB, RAB 

Gen. Mgr R. L. Bevington 

Merchandising Mgr Rena Webb 

Nat. Sales Mgr G. O. Privett 

Prog. Dir Fox Lightfoot 

Chief Engineer Robert L. DuPriest 

W C R T— Birmingham— 1953 

Frequency: 1260 Kc Power: 1000 Watts d. 

Owned-Oper. By Chapman Radio-TV Co. 

Business Address 725 S. 22nd St. 

Tel.: AL 2-3019 News Service: UP 

Membership NAB 

Owners W. A. & G. K. Chapman 

Gen., Com.. Mgr Rudy C. Clark 

WED R— Birmingham— 1949 

Frequency: 1220 Kc. . . . .Power: 1000 Watts d. 

Owned-Operated By Edwin H. Estes 

Business Address ...1417 Fourth Ave. N. 

Tel.: 4-0925 News Service: UP 

Representative John E. Pearson 

Owner Edwin H. Estes 

Gen. Mgr William R. Kennedy 

W E Z B— Birmingham— 1953 

Frequency: 1320 Kc Power: 1 Kw. d. 

Owned: Gene Newman Radio, Inc. 

Address Dinkler-Tutwiler Hotel 

Tel.: FA 2-4641 News Service: UP 

Membership NAB 

Gen., Comm. Mgr Gene Newman 

Local Sales Gaines Allen 

Prog. Dir Ward Mclntyre 

W J L D— Birmingham— 1942 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Johnston Bcstg. Co. 

Business Address Box 5767. Birmingham 

Tel.: FA 4-3466 News Service, UP 

Representative Forjoe 

President George Johnston, Jr. 

Gen. Manager James Connolly 

Program Director Jean Davis 

Sales Prom., Comm. Mgr Otis Dodge 

Pub. Dir Rena Harris 

Chief Engineer Cliff Goggins 



WLBS-Birmingham-1947 

Frequency: 900 Kc. . . . .Power: 1000 Watts d. 

Owned-Operated By WLBS, Inc. 

Address 710 S. 22nd St. 

Tel.: FA 4-2541 News Service: UP 

Representative . . Walker 

Pres Faye N. Puett 

Gen., Comm. Mgr Bob Bingham 

Pub. Dir W. L. Steadman 

Program Dir Grady Puett 

Chief Eng Gordon Bishop 

WSGN— Birmingham— 1927 J 
ABN 

Frequency: 610 Kc. .Power: 5Kw. d„ 1 Kw. n. 

Owned Winston-Salem Broadcasting Co. 

Address 2320 7th Avenue South 

Tel.: FA 2-3434 News Service, UP 

Transcription Service World 

Rep Venard. Rintoul & McConwell; Ayers 

President James W. Coan 

Gen. Mgr Ben K. McKinnon 

Comm. Mgr. . Henry Sullivan 

Prog. Dir .Horace D. Pumphrey 

Pub. Dir. Sylvia J. Moore 

Chief Engineer .Emmett J. Smith 

WVOK-Birmingham-1947 

Frequency: 690 Kc... Power: 50,000 Watts d. 

Owned-Oper. By Voice of Dixie, Inc. 

Address P. O. Box 2468 

Tel.: ST 7-2601 News Service: UP 

Representative Radio-TV Reps., Inc. 

Membership NAB 

Pies., Gen., Sta. Mgr Iralee W. Benns 

Comm., Sales Mgr., Prog., Pub. Dir.. Ira Leslie 
Chief Engineer R. G. Blaskow 

WYDE— Birmingham— 1946 
MBS 

Frequency: 850 Kc. Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By The Bartell Group 

Address 1901 Montgomery Hi-way 

News Service UP 

Transcription Service Langworth 

Representative Weed, Clarke Brown 

E»ec. V.P Morton J. Wagner 

Gen. Mgr T. W. Thuman 

Program Director William Burns 

Publicity Director Arthur Plaut 

Chief Engineer. Ray Lowery 

WEB J— Brewion-1947 
MBS-KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .... . .Brewton Bcstg. Co. 

Business Address Brewton, Ala. 

Tel.: 1000 News Service, AP 

Membership NAB 

Representative Dora-Clayton 

Pres. W. Emmett Brooks 

Station Mgr John Raines 



w 



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WRAG-Carrollton-1951 

Frequency; 590 Kc...... .Power: 1000 Watts d. 

Owned-Oper. By ... . Pickens County Bcstg. Co. 

Address. . Box 71 

Tel.: 2364 News Service: UP 

Representative Continental 

President R. E. Hook 

Sta. Mgr Carl Sauceman 

Treasurer . W. E. Farrar 

W K L F-Clanton-1947-KBS 

Frequency: 980 Kc. t ..,, .Power: 1000 Watts d. 
Owned Operated By. .Southeastern Bcstg. Co. 

Address...... ....P. O. Box 110 

Tel.: 448 .News Service: AP 

Transcription Service World 

Representative Continental Radio Sales 

Membership . NAB 

General Mgr. . . L. L. Hudson 

Pgm. Dir Helen Parrish 



WFMH-Cullman-1949 

Frequency: 1300 Kc. . . .Power: 1000 Watts d. 
Owned-Operated By ... . The Voice of Cullman 

Address 206 Second Ave. E. 

Tel.: 910. . News Service: AP 

Transcription Service Associated 

Membership NAB 

General Mgr B. C. Eddins 

Commercial Mgr James Miller 



WKUL-Cullman-1946 

Frequency: 1340 Ic Power: 250 Watts 

Own*ed-Oper. By Hudson C. Millar. Jr. 

Address Drawer 620 

Tel.: 864 . News Service. AP 

Pres.. Gen.. Sta. Mgr. .... Hudson C. Millar. Jr. 

Pgm. Dir PeteT Hiett 

Chief Eng Art Bachman 



WAJF-Decaiur-1953 

Frequency: 1490 Kc. ..... .Power: 250 Watts 

Owned-Oper. By. J. B. Fait, Jr. 

Business Address . 112 Grant St. 

Tel.: 4016 News Service: UP 

Station Representative Dixieland 

Manager . J. B. Fait, Jr. 

Comm. Mgr. Jerry Griggs 



WH OS-Decaf ur-1948 

Frequency: 800 Kc ..... Power: 1000 Watts d. 

Owned John H. & Jeffie Jones 

Address . Box 1 127 

Tel.: EL 3-1810 News Service. AP 

Representative T. F. Clarke 

Transcription Service ...... World. Thesaurus 

Membership NAB 

Gen. Mgr Charles H. Skinner 

Comm. Mgr.. . Nancy Throneberry 

Chief Eng ..... David Vanzandt 



WMSL— Decatur-1935 
KBS-MBS 

Frequency: 1400 Kc... Power: 250 Watts 

Owned. ........ .Tennessee Valley Bcstg. Co. 

Address 511 Bank St. 

Tel.: 802 News Service: AP 

Membership NAB 

Representative ..... Dora-Clayton, Jack Masla 

President Frank Whisenant 

Sta. Mgr L. Blizzard 

Pgm. Dir . Elice Mullican 

Chief Engineer Alvin Millwood 

WXAL-Demopolis-1948 
MBS-KBS 

Frequency: 1400 Kc. ..... .Power: 250 Watts 

Owned-Operated By Demopolis Bcstg. Co. 

Address Radio Bldg., U.S. Hwy. 80 

Tel.: 1400 . . News Service: AP 

Transcription Service World 

General Manager W. M. Jordan 

Sales Mgr Henry J. Bley 

WAG F-Dothan-1932-NBC 

Frequency: 1320 Kc. .... .Power: 1000 Watts 

Owned-Operated By. Dothan Bcstg. Co. 

Address. 204V 2 E. Main Street 

Tel.: 2-9100 News Service: AP 

Transcription World 

Representative Walker 

Membership NAB 

General Manager Fred C. Moseley 

WDIG-Dolhan-1947-MBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By. Houston Bcsters. 

Business-Studio Address ..... 208 N. Oates St. 

Tel.: 3-4100 News Service: UP 

Representative Hil F. Best 

Gen. Mgr Jess Swicegood 

Prog. Dir John Harris 

WOO F-Doihan-1947-KBS 

Frequency: 560 Kc. .. .Power: 5000 Watts d. 

Owned-Oper. By The WOOF Trust 

Business-Studio Address Dothan, Ala. 

Tel.: 30560 News Service: AP 

Representative Thomas F. Clark 

Membership NAB 

General Manager. .Agatha Gay 

Sta.. Sis.. Prog. Dir R. A. Dowling. Jr. 

Commercial Mgr Don Culbreth 

Chief Engineer. J. Hubbard 

WIRB— Enterprise— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .The Wiregrass Bcstg. Co. 

Address. Dothan Highway 

News Service ■ AP 

Transcription Service World 

Gen. Mgr.. R. E. James 

Comm. Mgr.. F"*& S. Watson 



WULA 



* * ALABAMA # # 

■ < < <<<<<< <<< <<«■ <<<<<<■<-<- < - < - < ■ < - < ■ <<< -«<< << <<<<<<■<< << ■ < ■ <<< < <<<< <• < < < 

Tel.: WH 3-7131 News Service: AP 

Representative Dixieland 

Membership R AB 

President Howard E. Pill 

Program Dir Dick Killebrew 

Sales Mgr G«eorge McKee 



-Eufaula— 1948 
MBS 



Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Christian & McClure 

Address Box 301 

Tel.: 745 News Service: UP 

Gen. Mgr., Co-Owner C. A. McClure 

Co-Owner L. H. Christian 



WBLO— Evergreen- 
KBS 



1957 



Frequency: 1470 Kc Power: 1000 Watts d. 

Owned Clayton W. Mapoles 

Address Main St. 

Tel.: 500 News Service: UP 

General Mgr Earl Williford 

Program Dir Wyndell Tolbert 

WWWF-Fayeiie-1949-KBS 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Address 505 Temple Ave. 

News Service UP 

Gen. Mgr . Jack Black 

WTCB— Flomaion— 1955 

Frequency: 990 Kc Power: 500 Watts d. 

Owned .Tri-City Broadcasting Co., Inc. 

Address P. O. Box 386 

Tel.: 246 News Service: UP 

Representative Hil F. Best 

Gen. Mgr Sam B. Ford 

Comm. Mgr Glen Roberts 

Program Director Paul S. Wood 

WJOI-Florence-1945 
MBS-KBS 

Frequency: 1340 Kc. Power: 250 Watts 

Owned-Oper. By ... . Florence Bcstg. Co., Inc. 

Address 850 S. Court St. 

Tel.: 2608 News Service: AP 

Transcription Service SESAC 

Pres., Comm. Mgr Joe T. Van Sandt 

Prog. Dir G. Manush 

Chief Engineer Paul Shannon 



WFPA-Ft.Payne-1949 

Frequency: 1400 Kc Power: 250 watts 

Owned Gothberg Community Bdcstg. 

Address Box 391 

Telephone 643 

Representative Hil F. Best 

Pres George Gothberg 

Gen. Mgr Ozelle Gothberg 

Sta. Mgr W. D. Holderfield 

Sales Dir Adis Childers 

W Z B-Ft. Payne-1950-KBS 

Frequency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Glenn M. Gravitt 

Address P. O. Box 255 

Tel.: 1250 News Service: UP 

Transcription Service World 

General Manager Glenn M. Gravitt 

Comm. Mgr. N. B. Haston 

Program Dir Jack C. Dobbs 

WCAS-Gadsden-1947 
MBS 

Frequency: 570 Kc Power: 5 Kw., d. 

Owned-Oper. By Etowah Bdcstrs., Inc. 

Address . 750 Forest Ave. 

Tel.: LI 6-6301 News Service: UP 

Transcription Lang-Worth 

Representative Grant Webb. Ayers 

Gan. Mgr E. F. MacLeod 

WETO-Gadsden-1950-KBS 

Frequency: 930 Kc. . . . .Power: 1000 Watts d. 
Owned-Operated By ..... . Gadsden Radio Co. 

Address. 722 S. 12th St. 

Tel.: LI 6-9201 News Service: INS 

Representative McGiilvra 

Owner Cary L. Graham 

General Mgr .Mac Thomas 



W0WL— Florence— 1945— ABN WGAD-Gadsden-1947— ABN 



Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By ... . Radio Muscle Shoals, Inc. 

Business Address 840 Cypress Mill Rd. 

Tel.: AT 2-7711 News Service: AP 

Representative . . . Rambeau and Dora Clayton 

Membership NAB 

President Richard B. Biddle 

General Mgr R. S. Walker. Sr. 

Commercial Manager R. Fuller 

Sales Prom. Mgr Dennis Jones 

Program Director Bill Wynne 

Chief Engineer Mel G. Hunt 

WHEP-Foley-1953 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Alabama Gulf Radio Inc. 
Address P. O. Drawer F 



Freq.: 1350 Kc Power: 5 Kw. D., 1 Kw. N. 

Owned-Oper. By Coosa Bcstg. Co., Inc. 

Address Box 351 

Tel.: LI 6-1611 News Service: AP 

Representative Rambeau, D. Clayton 

Gen. Mgr Bill Cornelius 

Comm. Mgr . A. Brooks 

Chief Engineer . H. Williams 

WGEA-Geneva-1952-KBS 

Frequency: 1150 Kc Power: 1000 Watts d. 

Owned Radio South Alabama, Inc. 

Address P. O. Box 5 

Tel.: 456 News Service: AP 

Transcription Service World 

Representative . . Cont. Radio Sales, D. Clayton 
Membership HAB 



349 



#• $• ALABAMA ^ $S 

<-<-<-<- < -<■<< < -<■<■<■«<<<<<<<<<<<<<■<-<-<-<-<-<-<-«<<<<<<<<<■<-<-<<<<<<<<«■<-<-<• 



President Howard Pill 

Gen. Mgr Emery Evans 

Program, Pub. Dir Jimmy Helms 

WGYV-Greenville-1948 
KBS 

Frequency: 1380 Kc Power: 1 Kw., d. 

Owned-Oper. By Greenville Bcstg. Corp. 

Business Address P. O. Box 227 

Tel.: 585 News Service: UP 

Representative Hil F. Best, Dixieland 

Gen., Sta., Comm. Mgr W. H. Miller, Jr. 

Prog. Dir L. S. Harrison 

Chief Engineer J. D. Bell 

WGSV-Guniersville-1950 
KBS 

Frequency: 1270 Kc Power: 1000 Watts d. 

Owned-Operated By Gunfersville Bcstg, Co. 

Address P. O. Box 32 

Tel.: JU 2-4131 News Service: UP 

Membership NAB 

President H. E. Moore 

Gen., Sta., Comm. Mgr Edward Z. Carrell 

Prog. Dir Richard Godfrey 

Chief Engineer Lavelle Jackson 

WJBB-Haleyville— 1949 
MBS-KBS 

Frequency: 1230 Kc. ..... .Power; 250 Watts 

Owned-Operated By ... . Haley ville Bcstg. Co. 

Address Box 191 

Telephone HU 6-3720 

Representative Dixieland 

President W. P. Theilens 

Gen. Sta. Mgr J. L. Slatton 

Comm. Mgr Otis Williams 

Chief Engineer Paul S. Slatton 

WERH-Hamilion-1950 
KBS 

Frequency: 970 Kc. . . . . .Power: 5000 Watts d. 

Owned-Oper. By Hugh J. Fite 

Address Hamilton, Ala. 

Tel.: 3481 News Service: UP 

Transcription Service .SESAC 

Representative Hill F. Best Co. 

Owner, Gen. Mgr Hugh J. Fite 

Comm. Mgr Kermit Minga 

Pubh, Prog. Dir Edgar L. Clayton 

Chief Engineer Johnnie Lott 

WBHP-Huntsville-1937 
MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Wilton H. Pollard 

Bus.-Studio Address Fifth Avenue 

Manager Fred Still 

Program Dir Mary A. Wheatly 

WFUN-Hunisville-1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By ... . Huntsville Bcstg. Co., Inc 



Address 410 W. Holmes 

Tel.: JE 2-5641 News Service: UP 

Representative . . . Sears & Ayers, Dora-Clayton 

Pres.. Gen. Mgr J. B. Fait, Jr. 

Sta. Mgr John Garrison 

WHBS-Huntsville-1946 
ABN 

Freq.: 1550 Kc. . .Power: 5 Kw. d., 500 W. n. 

Owned Huntsville Times 

Address P. O. Box 986 

Telephone Jefferson 2-8471 

Rep .Harry E. Cummings, Gill-Perna 

Membership NAB, RAB 

General Manager John F. Neal 

Comm. Mgr James L. Garrett 



WPBB- 



-Jackson- 
MBS 



1950— KBS 



Frequency: 1290 ..Power: 1000 Watts d, 

Owned-Operated By Jackson Bcstg. Co. 

Address Jackson. Ala. 

Tel.: 2413 News Service: AP 

Representative Sears & Ayer 

Pres., Gen. Mgr T. H. Gaillard, Jr. 

Station Mgr Ben Haskew 

Program Dir Fred Huggins 

WARF-Jasper-1956 

Frequency: 1240 Kc Power: 250 Watts 

Owned Walker County Bcstg. Co. 

Address 1409B 4th Ave. 

President Hudson C. Millar, Jr. 

General Manager Wayne Sims 

Comm. Manager James Atkins 

Ch. Eng Arthur Bachman 

WWWB-Jasper-1946 

Frequency: 1360 Kc .Power: 1 Kw. d. 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Address Bankhead-Long Bldg. 

Tel.: FU 4-3461 News Service: UP 

Representative . Hil F. Best 

President W. W. Bankhead 

Gen. Mgr William C. Edgemon 

Program Dir. Marion B. Grant 

WRLD-Laneii-1940 

(See West Point, Ga.) 

WJAM-Marion-1951 

Frequency: 1310 Kc Power: 5000 Watts d. 

Owned-Oper. By .... Neely Bcstg. Co. 

Address Box 221 

Tel.: MU 3-7 111 News Service: AP 

Transcription Service Capitol 

Repres«entative Keller 

Membership NAB 

President Elizabeth H. Neely 

Gen. Mgr George B. Warren 

Comm. Mgr. . Robert O. Smith 

W A B B— Mobile— 1948— ABN 

Frequency: 1480 Kc. .... .Powers 5000 Walts 



r 



-Montgomery- 
ABN-MBS 



1947 



ft ft ALABAMA ft ft 

<<<<<<<<<<<<<< < -<<<<<<<■<<<<<<■<■<■<<<<<<<■<-<<<<<«■<<<<<<<<<<<<■<•« 

Owned-Oper. By. . .Mobile Press Register, Inc. W A P X 

Business Address 304 Government St. ""' ** 

Tel.: HE 3-1551 News Service: UP 

Transcription Service World 

Representative Branham Co. 

Membership RAB 

President R. B. Chandler 

Comm. Mgr Jay Troutman 

Prog. Director Jack Bitterman 

Chiei Engineer William H. Murphree 



W A L A— Mobile— 1930— NBC 

Frequency: 1410 Kc Power: 5000 Watts 

Owned-Operated By Pape TV Co., Inc. 

Bus.-Studio Address 210 Government St. 

Tel.: HE 3-3754 News Service: AP 

Transcription Service Standard 

Representative H-R 

Membership RAB 

President W. O. Pape 

V. P.. Gen. Mgr . . . .W. B. Pope 

Sis. Promotion Mgr C. C. Badger 

Pgm. Dir Dick McMullen 

Chief Engineer Raymond Hurley 

WKAB— Mobile— 1947 

Frequency: 840 Kc Power: 1000 Watts 

Owned. .. .Pursley Broadcasting Service, Inc. 

Address 525 Donald Street 

Tel.: GR 7-6345 News Service: AP 

Transcription Service RCA 

Representative Young Reps, Inc. 

President John Hopkinson 

Sta. Mgr George Hopkinson 

Nat. Sales Mgr Quentin C. Sturm 

Program Director J. T. Jackson 

Chief Engineer Cliff Sizemore 

WKRG-Mobile-1946-CBS 

Freq.: 710 Kc Power: 1 Kw. d., 500 W. n. 

Owned-Operated By WKRG-TV, Inc. 

Address 162 St. Louis St. 

Tel.: HE 2-6789 News Service: AP 

Representative Avery -Knodel 

Membership NAB 

President Kenneth R. Giddens 

Gen. Mgr W. S. Baskerville, Jr. 

Sales Prom. Mgr Otis Parker 

WMOZ-Mobile-1952 

Frequency: 960 Kc Power: 1000 Watts d. 

Owned-Oper. By Edwin H. Estes 

Address St. Stephen Road 

Tel: GA 6-3456 News Service: UP 

Representative John E. Pearson 

Prog. Dir Dorothy F. Benjamin 

WMFC-Monroeville-1952 
KBS 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Oper. By Monroe Bdcstg. Co. 

Address . H'way 84 

Tel.: 1360 News Service: AP 

Transcription Service Thesaurus 

Representative Cont. Radio Sales, Best 

Gen. Mgr Tom Gardner 

President W. M. Stewart 



Frequency: 1600 Kc Power: 1000 Watta 

Owned-Operated By United Bcstg. Co. 

Business, Studio Address. .. .116 Catoma St. 

Tel.: AM 3-7569 News Service: AP 

Transcription Service Standard, World 

Representative Walker Co. 

Membership RAB 

Pres., Gen., Sta. Mgr Thomas E. Martin 

V.P., Comm. Manager Hoke Willif ord 

Program Dir Lee Gooch 

Chief Engineer M. K. Lock 

W B A M— Montgomery— 1953 

Frequency: 740 Kc Power: 50 Kw. d. 

Owned Deep South Bcstg. Co. 

Address Highway 231 

Representative Radio-TV Reps. 

Gen. Mgr W. J. Brennan 

Nat. Sales Mgr Ira Leslie 

W C V— Montgomery— 1939 
CBS 

Freq.: 1170 Kc Power: 10 Kw. d., 1 Kw. n. 

Owned-Oper. By Southern Bcstg. Co. 

Address Adrian Lane 

Tel.: 5-3561 News Service: UP 

Representative Adam Young 

Membership NAB, RAB 

President Oscar P. Covington 

General Manager Hugh M. Smith 

Station Manager Joe Petranka 

WHHY-Monigomery-1930 
NBC 

Freq.: 560 Kc Power: 5 Kw. d., 1 Kw. n. 

Own»ed-Oper. By. . .Bcstg. Serv. of Montgomery 

Business Address Box 1841 

Tel.: AM 4-2288 News Service: UP 

Representative Headley-Reed 

Membership RAB 

Manager Robert Robinson 

Program Mgr Tom Doron 

Comm. Mgr Bill Stewart 

Promotion Mgr Ann Collister 

Chief Engineer Walter Stevenson 

W M G Y— Montgomery— 1946 

Frequency: 800 Kc Power: 1000 Watta d. 

Owned-Operated By Dixie Bcstg. Co. 

Address 358 N. Capitol Pkwy. 

Tel.: AM 2-5245 News Service: UP 

Rep Clark, Stars National 

General Mgr .L. D. Hargreaves 

Mgr Joe Petranka 

W R M A— Montgomery— 1 953 

Frequency: 950 Kw.... Power: 1000 Watts d. 

Owned-Oper. By. . , WRMA Bcstg. Co. 

Business Address 135 Commerce St. 

Telephone AM 4-6440 

Membership , NAB, RAB 



351 



# & ALABAMA # # 

< <<< < < << < <<<<<<< -<-<■«.«< <<< < <« ■<■ < <<<<<<<<«<■ < ■<■<■<- « - < - « ■ < ■ < ■ «« ■ « 



Representative Everett-McKinntey 

Exec. V.P. & Gen. Mar Gene Tibbett 

Commercial Mgr Ed Creech 

Chief Engineer C. E. Bryan 

WLAY-Muscle Shoals— 1933 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By . . . Latham, Watson & Thomas 

Business Address Box 230, Sheffield 

Tel.: EV 3-2525 ..News Service: UP 

Trans. Service World 

Membership NAB 

Rep Hil F. Best 

Pres., Gen. Mgr M. C. Gregory 

Sales Mgr Julian A. Flint 

WCRL-Oneonia-1952 
KBS 

Frequency: 1570 Kc Power: 250 Watts d. 

Owned-Oper.. .Blount County Bcstg. Serv., Inc. 

Address H'way 75 

Tel.: CB 4-2289 News Service: AP 

Trans. Service World 

General Mgr L. D. Bentley, Jr. 

Commercial Mgr Max G. Bynum 

Program Dir Jerry Hagerty 

WJHO-Opelika-1940 
MBS-KBS 

Frequency: 1400 Kc Powers 250 Watts 

Owned Oper. By . . . Opelika-Auburn Bcstg. Co. 

Address 1400 Auburn Road 

Tel.: AU 1800 News Service: UP 

Transcription Service World 

Representative. .Indie Sales, Inc.. Dora-Clayton 

Gen. Mgr., Ch. Eng John E. Smollon 

Comm. Mgr Lurline M. Smollon 

Program Director Edwin P. Rowell 

Prom. Mgr Ennis Caldwell 

WAMI-Opp-1953 

Frequency: 860 Kw Power: 1000 Watts d. 

Owned-Oper. By . . Opp Bcstg. Co. 

Business Address Box 169 

Tel.: 659 . News Service: UP 

Gen. Mgr Bert F. Moore 

WOZK-Ozark-1953 

Frequency: 900 Kw Power: 1000 Watts d. 

Owned-Oper. By .Ozark Bcstg. Corp. 

Address Box 742 

Tel.: 655 News Service: AP 

Gen. Mgr., Ch. Eng Howard Parrish, Jr. 

Commercial Mgr Wade Sullivan 

Program Dir. Miriam Brown 



WPNX 



-Phenix City- 
ABN 



1952 



Frequency: 1460 Kc. .. .Power: 1000 Watts 

Owned-Oper. By Community Bdcsfg. Co. 

Address Idle Hour PaTk 

Tel.: CY 8-8787 News Service: AP 

Representative Clark 

Pres. ........................ Roy M. Greene 



Gen. Mgr Sam Keel 

Comm. Mgr L. M. Durden 

Chief Engineer Arnold White 

W P I D-Piedmont-1952-KBS 

Frequency: 1280 Kw.... Power: 1000 watts d. 

Owned-Oper. By C. L. Graham 

Address Atlanta Hwy. 

News Service UP 

Membership NAB 

President C. L. Graham 

General Manager Mac M. Thomas 

Station Mgr Hank Smith 

Program Director Frances Howren 

WAIP-Prichard-1954 

Frequency: 1270 Kc. . . Power: 1000 Watts d. 

Owned-Operated By Prichard Bcstg. Co. 

Address Box 3065 

Tel.: GL 2-2202 News Service: AP 

Representative Walker 

Membership NAB 

President G. V. Dismukes 

Gen. Mgr . Herbert Johnson 

Sales Prom. Mgr Jack Frost 

Comm. Mgr John C. Smith 

Chief Eng Eugene Miller 

W E L B— Roanoke— 1949— KBS 

Frequency: 1360 Kc. Power: 1000 Watts d. 

Owned-Operated By. .... .Roanoke Bcstg. Co. 

Address 801 N. Main St. 

Pres., Gen. Mgr J. W. Buttram 

Prog. Dir., Chief Eng La Verne Foster 

WWWB-Russellville-1949 
KBS 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned-Oper. By. . .Bankhead Bcstg. Co.. Inc. 

Uddress Underwood Rd. 

Tel.: 647 News Service: UP 

Rep Hil F. Best 

Membership . RAB 

President W. W. Bankhead 

Gen. Mgr Hal Kirby 

Pgm. Dir Jim Elliott 

WCBI-Scottsboro-1950 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By. . Pat M. Courington 

Address . .Lee Hwy., U.S. No. 72 

Tel.: 123 News Service: UP 

Gen. Mgr Jim Thompson 

Program Director Joan Minks 

Sales Mgr K. H. Frazier 

WB0S— Scoitsboro— 1952 

Frequency: 1330 Kw.. .Power: 1000 Watts d. 

Owned-Oper. By Rose M. Kirby 

Business Address 717 Scott St. 

Tel.: 156 News Service: UP 

Gen., Com. Mgr Rose M. Kirby 

Program Dir Clyde R. Vomer 

Chief Engr. . . Lonnie W. Prickett 



352 



# « ALA 

<<<<<<■<<<<<<<<■<<<■<-<<-< << << <<<< 

WGWC-Selma-1946-CBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Dallas Broadcasters, Inc. 

Address Box 686 

Tel.: TR 4-6687 News Service: AP 

Representative Hal Holman, Ayers 

Membership NAB 

President Oscar Covington 

Station Manager Erie Hanna 

Gen. Manager Al Simmons 

Comm. Manager Dick Wood 

Program Director Carolyn Perrin 

Chief Eng Stanley Smith 

WHBB-Selma-1935 
NBC-KBS 

c requency: 1490 Kc Power: 250 Watts 

Owned-Operated By Selma Bcstg., Inc. 

Business Address P. O. Box 26 

Representative Dixieland 

Pres., Gen. Mgr John F. Townshend 

WRWJ-Selma-1956 

Frequency: 1570 Kc Power: 1 Kw. d. 

Owned Central Alabama Bcstg. Co. 

Address Hotel Albert Bldg. 

Tel.: TR 4-9082 News Service: UP 

Representative Clark 

Membership NAB 

Owned & Mgr Roland Jordan, Jr. 

Comm. Mgr John Frasier 

WFEB— Sylacauga— 1944 
MBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Alabama Bcstg. Co. 

Address 527 No. Broadway 

News Service UP 

Membership NAB 

President J. M. Forbes 

Gen. Mgr G. W. Carr 

Chief Engineer Conrad Pickren 

WMLS— Sylacauga— 1948 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Marble City Bcstg. Co.. Inc. 

Business Address P. O. Box 511 

Tel.: CH 5-4354 News Service: AP 

Membership NAB 

Trans World, Thesaurus 

Representative Best 

Pres.. Gen. Manager Curtis O. Liles. Jr. • 

Commercial Manager Marion W. McEwen 

Prog. Dir Myron Craddock 

Chief Engineer Walter Welch 

WHTB-Talladega-1945 
MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. . Voice of Talladega. Inc. 

Address Fort Lashley Ave. 

Tel.: 2205 News Service: AP 

Representative Continental 

Owner Cecil Hornady 

Geo. Mgr J. T. Leverette 



BAM A * # 

<<<<<<<<<<<<<<<< <<< < << <<<< < **« 



WJHB— Talladega— 1956 

Frequency: 1580 Kc Power: 1000 Watts d. 

Owned Confederate Broadcasting Co., Inc. 

Address 104 West Battle Street 

Tel.: EM 2-4965 News Service: UP 

Transcription Service Lang-Worth 

Representative McGillvra 

Pres., General Mgr Ned Butler 

Station Manager James Hemphill 

Commercial Manager W. K. Johnston 

Program Director Wallace Hobgood 

WTLS— Tallassee— 1954 

Frequency: 1300 Kc Power: 1 Kw. d. 

Owned Confederate Bcstg. Co. 

Address Hwy 14 

Tel.: 8535 News Service: AP 

Gen. Mgr Ned Butler 

W J D B— Thomasville— 1956 
KBS 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned WJDB Radio Inc. 

Address Box 757 

Tel.: 3438 News Service: UP 

Pres., Gen. Mgr Cecil Goodreau 

Comm. Mgr Virgil Moore 

Program Dir Patsy Reid 

WTBF— Troy— 1946 
MBS-KBS 

Freq.: 970 Kc Power: 5 Kw. d.. 500 W.. n. 

Owned-Operated By Troy Bcstg. Corp. 

Address College Drive 

Tel.: 980 News Service: AP 

Transcription Service World 

Membership NAB 

Pres I- Roy Crow 

Gen. Mgr Jess Jorden 

Comm. Mgr Robert Tolbert 

Prod, Mgr Asa Dudley 

Ch. Eng Joe Gilchrist 

WJRD— Tuscaloosa— 1936 
NBC 

Freq.: 1150 Kc..... .Power: 5 Kw. d.. 1 Kw. n. 

Owned-Oper. By Wilhelmina Echols 

Business-Studio Address 2216V2 Broad St. 

Tel.: PL 4-4464 News Service: UP 

Representative Rambeau 

Membership NAB 

General Manager John C. Cooper Jr. 

Station Manager M'ercer L. King 

Commercial Manager A. N. Kitchen 

Chief Engineer Percy Sexton 

WNPT-Tuscaloosa-1951 
ABN 

Freq.: 1280 Kc. . Power: 5 Kw. 4., 500 W. n 

Owned-Oper. By W. Alabama Bdcstg. Co. 

Address P.O. Box 181 

Tel.: PL 8-3311 News Service: AP 



353 



# # AL A B AM A- ARIZO N A * * 

<■ << < <<<< < << < <<< <<<< < < < < ■«■<■<■<-<-<■<■ <<<<<< « ■ < ■ < ■<■ « ■ < <■ < <<<<< <<<<<<<< 



Representative Dixieland 

Trans. Ser Lang-Worth 

General Manager Ruth Harris 

Commercial Mgr Lehman M. Mayer 

W T B C— Tuscaloosa— 1946 
MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Tuscaloosa Bcstg. Co. 

Address Radio Center 

Tel.: 8-5523 News Service: AP 

Transcription Service World 

Representative Sears & Ayer, Forjoe 

Membership NAB, RAB 

Station Mgr Bert Bank 

Comm. Mgr E. E. Manning, Jr. 

Program Dir Jack Mock 

Chief Engineer Jim Rutledge 

WVNA-Tuscumbia-1955 

Frequency: 1590 Kc Power: 5 Kw. d. 

Owned-Oper. By Elton H. Darby 

Address 112 S. Main St. 

Tl.: EV 3-2727 News Service: UP 

Representative Masla 

Transcription Thesaurus 



Gen. Manager Eulus O. Whitehead 

Sales Manager Stanley Walters 

Promotion Manager Jean Pollard 

WTUS-Tuskegee-1952 
KBS 

Frequency: 580 Kc Power: 500 Watts d. 

Owned-Oper. By Radio Tuskeegee, Inc. 

Address Union Springs Road 

Tel.: 580 News Service: UP 

Representative Cont. Radio Sales 

Sta. Manager J. A. Bowers 

Sales Dir Don Mitchell 

Chief Engineer Bill Beatty 

WETU-Wetumpka-1954 
KBS 

Frequency: 1250 Kc Power: 1000 Watts 

Owned Elmore Service Corp. 

Address Box 60 

Tel.: 7369 News Service: UP 

Transcription Ser Thesaurus 

Station Rep Sears & Ayers, Dixieland 

President Lem Coley 

General Mgr Ed Morgan 

Chief Engineer David Conley 



<<<<<<<<«< ■ << ■ < ■ < ■ < <<<<<<<<<<<■<■<<■<■<< < <<<<■< <<<<<<< <■ <<< < < <<<< < << < 



Arizona 



Pop. March 1 (Est.)— 1,163,000; Families— 325,000; Lie. Stations— 40, 
Sta. CP's— 4; Radio Homes— 316,000; TV Homes— 198,000 

<<<<<<< <■<«« ■ < ■ < << << << < << < ■ < ■ < -<■ & ««««« « ««««« < ■ < - <-< - < - < • 



KSUN-Bisbee-1933- 
D0N LEE 



•MBS- 



Frequency: 1230 Kc. Power: 250 Watts 

Owned-Operated By. ... . .Carleton W. Morris 

Address Drawer C, Lowell St. 

Tel.: HE 2-2277. .News Service: UP 

Representative Ayres. Bob Dore 

President. C. W. Morris 

Gen., Sta., Comm. Mgr Arlo Woolery 

Prog. Dir Ray Helgesen 

KPIN-Casa Grande-1956 

Frequency: 1260 Kc Power: 1 Kw., d. 

Owned Pinal County Bcstg. Service 

Address Box 66 

Tel.: TE 6-7427 News Service: AP 

Representative Fred Crawford, Jr. 

Gen., Sta. Mgr J. W. Parham 

Comm. Mgr D. A. Garbe 

K C L F—Clif Ion— 1950— NBC 

Frequency: 1400 Kc ....Power: 250 Watts 

Owned-Oper. By Gila Bestg. Co. 

Address Box 1446 

Tel.: UN 4-4114.. News Services: UP. AP, INS 

Gen. Mgr. Paul Merrill 

Sta. Mgr Tom Moore 

KHCD— Clifion— 1956 

Frequency: 1450 Kc. ...... Power: 250 Watts 



Owned Darwin Broadcasting Co. 

Address P.O. Box 608 

Tel.: UN 4-4185 News Service: UP 

Representative . Grant Webb 

Sta. Mgr Chet Darwin 

Prog. Dir lack Campbell 

KCKY-Coolidge-1948 
CBS-KBS 

Frequency: 1150 Kc Power? 1,000 Watts 

Owned-Oper. By .Gila Bcstg. Co., Inc. 

Address Box 1438 

Telephone PA 3-5432 

Transcription Service Thesaurus 

Membership NAB 

Representative Hil F. Best 

President. Louis F. Long 

General Maanger Bill Parody 

Comm. Mgr Wally Gunderson 

Prog. Dir. Ken Hooker 

Chief Engineer Frank Hancock 

KAWT— Douglas—1946 
MBS-KBS-D0N LEE 

Frequency: 1450 Ke Power: 250 Watts 

Owned-Operated By. Carlton W. Morris 

Address .. Drawer 1118 

Transcription Service .... Lang- Worth, World 

Representative Best 

Sta. Mgr Ed Williams 



354 






& # ARIZONA # & 

< < < «<< ■ <« ■ « ■ < ■ < - < - < < < ■ « ■ < ■ < ■ < ■<■«< <<<<<<<<<< < < - < - < ■ < ■ < ■ < ■ «< <<<<<< < ■ < ■ «« ■ < 

Station Manager Jack Harris 

Comm. Manager Martin Welch 

Publicity Director Bonnie Netherton 

Chief Engineer Ben Smith 



K C L S— Flagstaff— 1950 

NBC 

Freq.: 600 Kc. . . , .Power: 5 Kw. d., 500 W. n. 

Owned-Operated By Saunders Bcstg. Co. 

Address Box 1677 

Telephone PR 4-4461 

Transcription Thesaurus 

Pres., Gen. Mgr Charies J. Saunders 

Sta. Mgr Dorothy J. Saunders 

Chief Engineer Miles Shepherd 

K V N A— Flagstaff— 1950 

MBS-D0N LEE 

Freq.: 690 Kc. . . . . .Power: 1 Kw. d., 500 W. n. 

Owned-Oper. By. .Frontier Television Co., Inc. 

Address P. O. Box 2671 

Telephone AL 8-8181 

Membership NAB 

President John L. Hogg 

Sta. Mgr Oliver G. Coburn 

Comm., Prom. Mgr Anthony P. Scrivano 

Prog. Dir Marlin A. Saline 

KWJB-Globe-1938-NBC 

Frequency: 1240 Kc Power: 250 Watts, d. 

Owned-Operated By Gils Bcstg. Co., Inc. 

Address Globe, Ariz. 

Telephone GA 5-4483 

Representative KT AR, Phoenix 

Gen- Manager Willard Shaecraf t 

Comm. Mgr Darrell Tucker 

X D J I— Holbrook— 1955— KBS 

Frequency: 1270 Kc. . . . . . .Power: 1000 W, d. 

Owned-Oper, By, . . .Northeastern Ariz. Bcstrs. 

Address Box 31 

Tel.: 40 News Service: UP 

Transcription Lang-Worth, SESAC 

Representat